Put a prospect's own website review in your cold emails

Each lead sees their own site: its score, its speed, its top issues. Paste one snippet into your cold-email tool and its merge tag fills in each lead's domain. Your tool still does the sending; this is just the picture and the link.

What to show

Review cardTheir homepage with the problems marked, the one fact that matters most, and the key numbers. The one to start with.Score badgeThe overall score with load time and issue count, compact.PageSpeed scoresPerformance, accessibility, best practices and SEO on a phone.Top issuesThe three problems to fix first, numbered as on the review card.Phone screenshotThe homepage as a phone shows it.UpkeepSigns of neglect: an old copyright year, an outdated CMS, plugins or jQuery.

One image per email is best for deliverability; the review card says the most.

Look

Accent colour

No logo or name of ours on the images: they go out as your work. Copied from programmable.info, they also carry your own logo and colours, taken from your website. Here, pick your brand colour for the button and highlights.

Your cold-email toolMerge tag for the lead's domain

Clicking the image opens The lead's full review A page of yours (booking link, landing page)

HTML for your email

<a href="https://programmable.marketing/embed/{{domain}}" target="_blank"><img src="https://programmable.marketing/embed/{{domain}}/card.png" width="600" alt="Website review of {{domain}}" style="display:block;max-width:100%;height:auto;border:0;margin:0 0 12px 0"></a>

Paste it into your tool's HTML or source view. Each image links to the lead's full review.

The review has to exist before the email goes out.

Sending leads from programmable.info to Instantly, Smartlead, Lemlist, Reply.io or Woodpecker with “Prepare website review cards” on queues a review for every lead's domain. Or run a review here first. Until a review has finished, the image says it's being prepared, never a broken picture.

Preview with a domain

Review card for centercode.com — Review card