Aprika Life growth playbook

This week: hide sold-out products from collections and search (keep the pages live with "Notify me when back" so links and reviews are not lost), and set the homepage "Set of the Month" to an in-stock set. For each sold-out bowl that has an in-stock twin, redirect it to that twin or show "Get it with this bowl instead". Where a "+ Matcha" option is out only because matcha is short, let the set ship with the bowl and tools now and the matcha separately. Then review the 77 listings added in 2025: merge near-duplicates into one product with colour options so the catalogue shows fewer, live choices.

Every sold-out click is a lost sale and a reason not to come back; showing only buyable products raises conversion on collections and the homepage, and back-in-stock emails recover demand when stock returns.

[ ] Export stock by option for all 235 products
[ ] Homepage "Set of the Month" in stock
[ ] Homepage "From" prices match an in-stock size
[ ] Sold-out items hidden from collections and search
[ ] "Notify me" on every sold-out page
[ ] Sold-out bowls linked or redirected to in-stock twins
[ ] "+ Matcha" sets can ship without the matcha
[ ] 2025 duplicate listings merged into colour options
[ ] Weekly stock check on the 20 best sellers

• Lost search traffic on hidden items

  Keep the pages live; only hide them from collections.

• Restock takes months

  Retire the item and redirect it to the closest live product.

• Your catalogueStore product data (October 20, 2026): 100 of 235 products cannot be bought (every option out of stock). 89 of them are bowls and bowl sets, including 47 sets sold with matcha ("... Bamboo Matcha Whisk, Whisk Holder and Organic Japanese Matcha Set"); 77 of the 100 were published in 2025. The "Gift Set + Matcha" option is unavailable on all five Unfurl gift sets and on the Ceremonial Matcha Starter Kit, and the Ceremonial Grade Matcha Latte Powder Mix with Natural Vanilla Flavor is sold out although "Matcha Latte Powder" is a menu item.Source
• Your websiteHomepage (October 20, 2026): "5000+ 5-Star Reviews on Amazon, Walmart, Etsy, and Beyond"; bestsellers Organic Japanese Matcha Green Tea Powder (325 reviews, from $11.99), Organic Japanese Ceremonial Grade Matcha (70 reviews, "From $24.99"), Herbal Sleep Tea (64 reviews) and Chamomile (8 reviews); the "MATCHA SET OF THE MONTH", the Ceremonial Matcha Starter Kit - Blue at $54.99, shows "is backordered and will ship as soon as it is back in stock"; free U.S. shipping from $15; a taste money-back guarantee on teas; "10% Off + Free Matcha Handbook" for subscribers.Source
• Your websiteCeremonial Grade Matcha page: the 1 oz size ($24.99, the "From" price on the homepage) is sold out and the 3.5 oz ($44.99), the default, is "backordered"; 1.1 lb is $159.99. Subscribe and Save is offered weekly to every 4 months. The page says "First Harvest", "Japanese Origin", "USDA & JAS approved" and "tested for over 250 chemicals, radiation, and heavy metals", but does not name a region, farm or harvest date.Source
• Your catalogueProduct type labels: 158 "Bowls", 38 "Kitchen & Dining Carts" (including handmade kyusu teapots and the Unfurl matcha gift sets), 3 "Kitchen & Dining Furniture Sets" (La Rochere and Libbey glassware), 19 blank and one "peppemint". The menu lists "Green Kuysu with Flowers" teapots (kyusu misspelled). A page titled "schema test" (published July 2026) is live and in the sitemap.Source

Show the real lowest available price on the homepage card, and replace the generic backorder line with an expected ship date ("Ships by ..."), plus a choice to switch to an in-stock size or the 100 g Orumi pouch.

A clear date keeps backorder sales, and a matching price avoids the surprise that makes people leave.

• Dates slip

  Update the date and email buyers.

• Your websiteCeremonial Grade Matcha page: the 1 oz size ($24.99, the "From" price on the homepage) is sold out and the 3.5 oz ($44.99), the default, is "backordered"; 1.1 lb is $159.99. Subscribe and Save is offered weekly to every 4 months. The page says "First Harvest", "Japanese Origin", "USDA & JAS approved" and "tested for over 250 chemicals, radiation, and heavy metals", but does not name a region, farm or harvest date.Source
• Your websiteHomepage (October 20, 2026): "5000+ 5-Star Reviews on Amazon, Walmart, Etsy, and Beyond"; bestsellers Organic Japanese Matcha Green Tea Powder (325 reviews, from $11.99), Organic Japanese Ceremonial Grade Matcha (70 reviews, "From $24.99"), Herbal Sleep Tea (64 reviews) and Chamomile (8 reviews); the "MATCHA SET OF THE MONTH", the Ceremonial Matcha Starter Kit - Blue at $54.99, shows "is backordered and will ship as soon as it is back in stock"; free U.S. shipping from $15; a taste money-back guarantee on teas; "10% Off + Free Matcha Handbook" for subscribers.Source
• Your catalogueSize ladders: Organic Japanese Matcha 1 oz $11.99, 3.5 oz $29.99, 1.1 lb $99.99; Ceremonial 1 oz $24.99, 3.5 oz $44.99, 1.1 lb $159.99 (about $0.88, $0.45 and $0.32 a gram). The two "(WHOLESALE)" listings charge the same $99.99 and $159.99 for 1.1 lb as retail, with cases of 5 ($400 and $600) and 20 ($1,500 and $2,200); the Organic cases are sold out. A 100 g Orumi Ceremonial pouch is $49.99 and Culinary Grade is $19.99 (3.5 oz) and $79.99 (1.1 lb).Source

Add the prefecture, the farm or co-op if allowed, the harvest season and a short story with photos to every matcha page, and show the latest test report as a downloadable file.

Specific origin and proof build trust for a premium food product and help pages rank for region searches.

• Supplier wants anonymity

  Name the region and harvest only.

• Your websiteCeremonial Grade Matcha page: the 1 oz size ($24.99, the "From" price on the homepage) is sold out and the 3.5 oz ($44.99), the default, is "backordered"; 1.1 lb is $159.99. Subscribe and Save is offered weekly to every 4 months. The page says "First Harvest", "Japanese Origin", "USDA & JAS approved" and "tested for over 250 chemicals, radiation, and heavy metals", but does not name a region, farm or harvest date.Source
• Competitor researchRivals' own homepages: Jade Leaf, organic Japanese matcha "straight from the farm to your cup" at "fair prices"; Matchaful, "single-origin, organically-grown ceremonial matcha from Shizuoka, Japan - ground to order, pesticide-free, and third-party tested"; Encha, grades "grown on our farm in Uji, Japan"; Ippodo, Kyoto, "nearly 3 centuries".See the research Source

Import Etsy and Amazon reviews into the reviews app where its terms and the marketplaces' terms allow (Judge.me can import from several), link a "See our Amazon reviews" badge, and ask recent site buyers for reviews.

More visible reviews lift conversion, especially on teas with few on-site reviews like Chamomile.

• Marketplace terms

  Import only what is allowed; otherwise link.

• Your websiteHomepage (October 20, 2026): "5000+ 5-Star Reviews on Amazon, Walmart, Etsy, and Beyond"; bestsellers Organic Japanese Matcha Green Tea Powder (325 reviews, from $11.99), Organic Japanese Ceremonial Grade Matcha (70 reviews, "From $24.99"), Herbal Sleep Tea (64 reviews) and Chamomile (8 reviews); the "MATCHA SET OF THE MONTH", the Ceremonial Matcha Starter Kit - Blue at $54.99, shows "is backordered and will ship as soon as it is back in stock"; free U.S. shipping from $15; a taste money-back guarantee on teas; "10% Off + Free Matcha Handbook" for subscribers.Source

Rewrite the FAQ around the current grades (Organic, Ceremonial, Orumi, Culinary) with a grade chart, and phrase benefit answers in terms of what the tea contains (caffeine, L-theanine, antioxidants) rather than results. Review the benefit menu labels the same way.

Accurate, careful answers build trust with careful buyers and are safer to use in ads and marketplace listings.

• Less punchy copy

  Lead with taste and ritual instead.

• Your websiteFAQ: compares "Classic Culinary Grade and Premium Culinary Grade", names not used in the current catalogue; answers "Does your tea help me lose weight?" with "Matcha is good at helping speed up your metabolism... you have more energy and may find it easier to lose weight"; says matcha "is best if consumed within 2 months" of opening and has "25 to 35mg of natural caffeine"; suggests matcha and honey as a face mask. The menu also has "Shop by Benefit" groups such as Heart Health, Immune Support and Metabolism Support.Source
• Your catalogueSize ladders: Organic Japanese Matcha 1 oz $11.99, 3.5 oz $29.99, 1.1 lb $99.99; Ceremonial 1 oz $24.99, 3.5 oz $44.99, 1.1 lb $159.99 (about $0.88, $0.45 and $0.32 a gram). The two "(WHOLESALE)" listings charge the same $99.99 and $159.99 for 1.1 lb as retail, with cases of 5 ($400 and $600) and 20 ($1,500 and $2,200); the Organic cases are sold out. A 100 g Orumi Ceremonial pouch is $49.99 and Culinary Grade is $19.99 (3.5 oz) and $79.99 (1.1 lb).Source

Set clear types (Matcha, Herbal Tea, Matcha Bowl, Matcha Set, Teapot, Glassware, Tools), correct the spellings, and unpublish the test page.

Clean data improves on-site filtering, shopping feed matching and search for "kyusu teapot".

• Feed rules break

  Update feed mappings after the change.

• Your catalogueProduct type labels: 158 "Bowls", 38 "Kitchen & Dining Carts" (including handmade kyusu teapots and the Unfurl matcha gift sets), 3 "Kitchen & Dining Furniture Sets" (La Rochere and Libbey glassware), 19 blank and one "peppemint". The menu lists "Green Kuysu with Flowers" teapots (kyusu misspelled). A page titled "schema test" (published July 2026) is live and in the sitemap.Source

Replace most fixed sets with a three-step picker (choose a bowl, choose tools, choose a matcha) that lists only in-stock items and gives a set discount. Keep a few curated gift sets.

Customers still get a set, the store stops losing sales when one part is short, and the picker raises order value.

• Choice overload

  Show three recommended combinations first.

• Your catalogueStore product data (October 20, 2026): 100 of 235 products cannot be bought (every option out of stock). 89 of them are bowls and bowl sets, including 47 sets sold with matcha ("... Bamboo Matcha Whisk, Whisk Holder and Organic Japanese Matcha Set"); 77 of the 100 were published in 2025. The "Gift Set + Matcha" option is unavailable on all five Unfurl gift sets and on the Ceremonial Matcha Starter Kit, and the Ceremonial Grade Matcha Latte Powder Mix with Natural Vanilla Flavor is sold out although "Matcha Latte Powder" is a menu item.Source
• Your catalogueSize ladders: Organic Japanese Matcha 1 oz $11.99, 3.5 oz $29.99, 1.1 lb $99.99; Ceremonial 1 oz $24.99, 3.5 oz $44.99, 1.1 lb $159.99 (about $0.88, $0.45 and $0.32 a gram). The two "(WHOLESALE)" listings charge the same $99.99 and $159.99 for 1.1 lb as retail, with cases of 5 ($400 and $600) and 20 ($1,500 and $2,200); the Organic cases are sold out. A 100 g Orumi Ceremonial pouch is $49.99 and Culinary Grade is $19.99 (3.5 oz) and $79.99 (1.1 lb).Source
• Your websiteHomepage (October 20, 2026): "5000+ 5-Star Reviews on Amazon, Walmart, Etsy, and Beyond"; bestsellers Organic Japanese Matcha Green Tea Powder (325 reviews, from $11.99), Organic Japanese Ceremonial Grade Matcha (70 reviews, "From $24.99"), Herbal Sleep Tea (64 reviews) and Chamomile (8 reviews); the "MATCHA SET OF THE MONTH", the Ceremonial Matcha Starter Kit - Blue at $54.99, shows "is backordered and will ship as soon as it is back in stock"; free U.S. shipping from $15; a taste money-back guarantee on teas; "10% Off + Free Matcha Handbook" for subscribers.Source

Recommend a size and frequency by how much the customer drinks (one latte a day is about a 3.5 oz pouch a month), make "monthly, fresh" the default subscription, and email subscribers brewing tips.

Freshness is a reason to subscribe that customers accept, and it moves buyers from one-off to recurring orders.

• Over-supply churn

  Let subscribers skip easily.

• Your websiteFAQ: compares "Classic Culinary Grade and Premium Culinary Grade", names not used in the current catalogue; answers "Does your tea help me lose weight?" with "Matcha is good at helping speed up your metabolism... you have more energy and may find it easier to lose weight"; says matcha "is best if consumed within 2 months" of opening and has "25 to 35mg of natural caffeine"; suggests matcha and honey as a face mask. The menu also has "Shop by Benefit" groups such as Heart Health, Immune Support and Metabolism Support.Source
• Your websiteCeremonial Grade Matcha page: the 1 oz size ($24.99, the "From" price on the homepage) is sold out and the 3.5 oz ($44.99), the default, is "backordered"; 1.1 lb is $159.99. Subscribe and Save is offered weekly to every 4 months. The page says "First Harvest", "Japanese Origin", "USDA & JAS approved" and "tested for over 250 chemicals, radiation, and heavy metals", but does not name a region, farm or harvest date.Source
• Your catalogueSize ladders: Organic Japanese Matcha 1 oz $11.99, 3.5 oz $29.99, 1.1 lb $99.99; Ceremonial 1 oz $24.99, 3.5 oz $44.99, 1.1 lb $159.99 (about $0.88, $0.45 and $0.32 a gram). The two "(WHOLESALE)" listings charge the same $99.99 and $159.99 for 1.1 lb as retail, with cases of 5 ($400 and $600) and 20 ($1,500 and $2,200); the Organic cases are sold out. A 100 g Orumi Ceremonial pouch is $49.99 and Culinary Grade is $19.99 (3.5 oz) and $79.99 (1.1 lb).Source

Publish three tiers (1, 5 and 20 bags) with per-kilogram prices, recommend grades for lattes and ceremonial service, list lead times, and offer a cafe sample box. Add cafe photos and quotes.

Cafes and matcha bars buy on clear terms and reorder steadily.

• Price undercut

  Compete on freshness and service.

• Your websiteWholesale page: "We can fulfill your most sophisticated needs", a phone number, an email, a form and "Free sample provided"; it shows no price tiers, minimum order, grades for cafes, lead times or customer examples.Source
• Your catalogueSize ladders: Organic Japanese Matcha 1 oz $11.99, 3.5 oz $29.99, 1.1 lb $99.99; Ceremonial 1 oz $24.99, 3.5 oz $44.99, 1.1 lb $159.99 (about $0.88, $0.45 and $0.32 a gram). The two "(WHOLESALE)" listings charge the same $99.99 and $159.99 for 1.1 lb as retail, with cases of 5 ($400 and $600) and 20 ($1,500 and $2,200); the Organic cases are sold out. A 100 g Orumi Ceremonial pouch is $49.99 and Culinary Grade is $19.99 (3.5 oz) and $79.99 (1.1 lb).Source

Create a "Family Herbal Blends" collection with the family story, where the herbs come from, how each blend is used and photos, and use it in gifts and email.

A real heritage story makes commodity teas distinctive and giftable.

• Sourcing questions

  State origins accurately.

• Your websiteAbout page: "a small family business"; the founder grew up with a grandmother who made tea three times a day, and her husband's mother "cultivated her own herbs, like chamomile and peppermint" for her own blends; "Hailing from Ukraine". The site description promises "matcha from Japan, herbal tea blends from Ukraine, and handmade tea accessories".Source
• Your websiteHomepage (October 20, 2026): "5000+ 5-Star Reviews on Amazon, Walmart, Etsy, and Beyond"; bestsellers Organic Japanese Matcha Green Tea Powder (325 reviews, from $11.99), Organic Japanese Ceremonial Grade Matcha (70 reviews, "From $24.99"), Herbal Sleep Tea (64 reviews) and Chamomile (8 reviews); the "MATCHA SET OF THE MONTH", the Ceremonial Matcha Starter Kit - Blue at $54.99, shows "is backordered and will ship as soon as it is back in stock"; free U.S. shipping from $15; a taste money-back guarantee on teas; "10% Off + Free Matcha Handbook" for subscribers.Source

Show price per serving (2 g) under each size and a "best value" tag on the middle size, with the freshness note for the largest.

Shoppers trade up when value is visible.

• Customers buy too big

  Pair with the freshness guide.

• Your catalogueSize ladders: Organic Japanese Matcha 1 oz $11.99, 3.5 oz $29.99, 1.1 lb $99.99; Ceremonial 1 oz $24.99, 3.5 oz $44.99, 1.1 lb $159.99 (about $0.88, $0.45 and $0.32 a gram). The two "(WHOLESALE)" listings charge the same $99.99 and $159.99 for 1.1 lb as retail, with cases of 5 ($400 and $600) and 20 ($1,500 and $2,200); the Organic cases are sold out. A 100 g Orumi Ceremonial pouch is $49.99 and Culinary Grade is $19.99 (3.5 oz) and $79.99 (1.1 lb).Source
• Your websiteCeremonial Grade Matcha page: the 1 oz size ($24.99, the "From" price on the homepage) is sold out and the 3.5 oz ($44.99), the default, is "backordered"; 1.1 lb is $159.99. Subscribe and Save is offered weekly to every 4 months. The page says "First Harvest", "Japanese Origin", "USDA & JAS approved" and "tested for over 250 chemicals, radiation, and heavy metals", but does not name a region, farm or harvest date.Source

Add an "ingredients and tools" box with add-to-cart for the matcha grade, whisk and bowl used, and a recipe email series for new subscribers.

Recipe readers already intend to make the drink; one click turns intent into an order.

• Cluttered pages

  Keep the box short.

• Social and contentThe blog and guides have about 100 entries, with recipes posted in October 2026 (Ube Matcha Latte, Earl Grey Matcha Latte, Matcha Banana Bread) and a Matcha 101 series; there is also a glossary. YouTube: 33 videos, 55 subscribers, 17,588 views; Instagram, TikTok, Facebook and Pinterest accounts.Source
• Your catalogueSize ladders: Organic Japanese Matcha 1 oz $11.99, 3.5 oz $29.99, 1.1 lb $99.99; Ceremonial 1 oz $24.99, 3.5 oz $44.99, 1.1 lb $159.99 (about $0.88, $0.45 and $0.32 a gram). The two "(WHOLESALE)" listings charge the same $99.99 and $159.99 for 1.1 lb as retail, with cases of 5 ($400 and $600) and 20 ($1,500 and $2,200); the Organic cases are sold out. A 100 g Orumi Ceremonial pouch is $49.99 and Culinary Grade is $19.99 (3.5 oz) and $79.99 (1.1 lb).Source

Send 30 creators a Starter Kit and a recipe, ask for one video each, and give them a code. Reuse the best videos as ads and on product pages.

Matcha is a visual, recipe-led category where creator videos drive discovery.

• Low post rate

  Small fee for the first post.

• Your websiteAffiliate program through Shopify Collabs: "earn 15% commission on orders, and enjoy exclusive perks" (Impact and GoAffPro tracking also detected). The site runs both Klaviyo and Mailchimp for email, plus Hotjar; the domain's DMARC policy is "p=none".Source
• Social and contentThe blog and guides have about 100 entries, with recipes posted in October 2026 (Ube Matcha Latte, Earl Grey Matcha Latte, Matcha Banana Bread) and a Matcha 101 series; there is also a glossary. YouTube: 33 videos, 55 subscribers, 17,588 views; Instagram, TikTok, Facebook and Pinterest accounts.Source
• Your websiteHomepage (October 20, 2026): "5000+ 5-Star Reviews on Amazon, Walmart, Etsy, and Beyond"; bestsellers Organic Japanese Matcha Green Tea Powder (325 reviews, from $11.99), Organic Japanese Ceremonial Grade Matcha (70 reviews, "From $24.99"), Herbal Sleep Tea (64 reviews) and Chamomile (8 reviews); the "MATCHA SET OF THE MONTH", the Ceremonial Matcha Starter Kit - Blue at $54.99, shows "is backordered and will ship as soon as it is back in stock"; free U.S. shipping from $15; a taste money-back guarantee on teas; "10% Off + Free Matcha Handbook" for subscribers.Source

Choose one email platform, remove the other's scripts, load Hotjar only when running a study, compress homepage images and defer the rest.

Faster first visits help ad and creator traffic convert.

• Losing subscribers in migration

  Export and re-import carefully.

• Google PageSpeedGoogle PageSpeed, homepage (October 20, 2026): real Chrome visitors pass Core Web Vitals (75th percentile: main content in 2.4 s, taps answered in 160 ms, no layout shift). The mobile lab test scores 42, with main content at 15.9 s and 1,010 ms of blocking time, so first-time visitors on slower phones wait much longer.Source
• Your websiteAffiliate program through Shopify Collabs: "earn 15% commission on orders, and enjoy exclusive perks" (Impact and GoAffPro tracking also detected). The site runs both Klaviyo and Mailchimp for email, plus Hotjar; the domain's DMARC policy is "p=none".Source

Offer private-label pouches for cafes above a monthly volume, with training cards and menu recipes, and list partner cafes on a "Where to drink Aprika" page.

Recurring B2B volume smooths revenue and puts the product in front of new drinkers.

• Low margins

  Set minimums.

• Your catalogueSize ladders: Organic Japanese Matcha 1 oz $11.99, 3.5 oz $29.99, 1.1 lb $99.99; Ceremonial 1 oz $24.99, 3.5 oz $44.99, 1.1 lb $159.99 (about $0.88, $0.45 and $0.32 a gram). The two "(WHOLESALE)" listings charge the same $99.99 and $159.99 for 1.1 lb as retail, with cases of 5 ($400 and $600) and 20 ($1,500 and $2,200); the Organic cases are sold out. A 100 g Orumi Ceremonial pouch is $49.99 and Culinary Grade is $19.99 (3.5 oz) and $79.99 (1.1 lb).Source
• Your websiteWholesale page: "We can fulfill your most sophisticated needs", a phone number, an email, a form and "Free sample provided"; it shows no price tiers, minimum order, grades for cafes, lead times or customer examples.Source

Include a card in marketplace orders (within each marketplace's rules on inserts) with brewing tips, a QR code to the recipe library and the free Matcha Handbook for subscribers.

Website customers can subscribe, join email and buy accessories at better margins.

• Marketplace rules

  Keep the card informational, as allowed.

• Your websiteHomepage (October 20, 2026): "5000+ 5-Star Reviews on Amazon, Walmart, Etsy, and Beyond"; bestsellers Organic Japanese Matcha Green Tea Powder (325 reviews, from $11.99), Organic Japanese Ceremonial Grade Matcha (70 reviews, "From $24.99"), Herbal Sleep Tea (64 reviews) and Chamomile (8 reviews); the "MATCHA SET OF THE MONTH", the Ceremonial Matcha Starter Kit - Blue at $54.99, shows "is backordered and will ship as soon as it is back in stock"; free U.S. shipping from $15; a taste money-back guarantee on teas; "10% Off + Free Matcha Handbook" for subscribers.Source
• Social and contentThe blog and guides have about 100 entries, with recipes posted in October 2026 (Ube Matcha Latte, Earl Grey Matcha Latte, Matcha Banana Bread) and a Matcha 101 series; there is also a glossary. YouTube: 33 videos, 55 subscribers, 17,588 views; Instagram, TikTok, Facebook and Pinterest accounts.Source
• Your websiteCeremonial Grade Matcha page: the 1 oz size ($24.99, the "From" price on the homepage) is sold out and the 3.5 oz ($44.99), the default, is "backordered"; 1.1 lb is $159.99. Subscribe and Save is offered weekly to every 4 months. The page says "First Harvest", "Japanese Origin", "USDA & JAS approved" and "tested for over 250 chemicals, radiation, and heavy metals", but does not name a region, farm or harvest date.Source

Create maker and style pages with the kiln, region, glaze and how each bowl is made, and group bowls by maker. Use them for gift guides.

Provenance supports higher prices and attracts gift buyers searching by style.

• Limited maker info

  Describe style and region instead.

• Your catalogueStore product data (October 20, 2026): 100 of 235 products cannot be bought (every option out of stock). 89 of them are bowls and bowl sets, including 47 sets sold with matcha ("... Bamboo Matcha Whisk, Whisk Holder and Organic Japanese Matcha Set"); 77 of the 100 were published in 2025. The "Gift Set + Matcha" option is unavailable on all five Unfurl gift sets and on the Ceremonial Matcha Starter Kit, and the Ceremonial Grade Matcha Latte Powder Mix with Natural Vanilla Flavor is sold out although "Matcha Latte Powder" is a menu item.Source
• Your catalogueProduct type labels: 158 "Bowls", 38 "Kitchen & Dining Carts" (including handmade kyusu teapots and the Unfurl matcha gift sets), 3 "Kitchen & Dining Furniture Sets" (La Rochere and Libbey glassware), 19 blank and one "peppemint". The menu lists "Green Kuysu with Flowers" teapots (kyusu misspelled). A page titled "schema test" (published July 2026) is live and in the sitemap.Source
• Competitor researchRivals' own homepages: Jade Leaf, organic Japanese matcha "straight from the farm to your cup" at "fair prices"; Matchaful, "single-origin, organically-grown ceremonial matcha from Shizuoka, Japan - ground to order, pesticide-free, and third-party tested"; Encha, grades "grown on our farm in Uji, Japan"; Ippodo, Kyoto, "nearly 3 centuries".See the research Source

Create a corporate page with volume prices, a custom card, logo stickers and delivery to many addresses; pitch local companies and event planners.

Bulk orders raise average order value and introduce the brand to new customers.

• Stock shortages

  Confirm stock before quoting.

• Your catalogueStore product data (October 20, 2026): 100 of 235 products cannot be bought (every option out of stock). 89 of them are bowls and bowl sets, including 47 sets sold with matcha ("... Bamboo Matcha Whisk, Whisk Holder and Organic Japanese Matcha Set"); 77 of the 100 were published in 2025. The "Gift Set + Matcha" option is unavailable on all five Unfurl gift sets and on the Ceremonial Matcha Starter Kit, and the Ceremonial Grade Matcha Latte Powder Mix with Natural Vanilla Flavor is sold out although "Matcha Latte Powder" is a menu item.Source
• Your websiteHomepage (October 20, 2026): "5000+ 5-Star Reviews on Amazon, Walmart, Etsy, and Beyond"; bestsellers Organic Japanese Matcha Green Tea Powder (325 reviews, from $11.99), Organic Japanese Ceremonial Grade Matcha (70 reviews, "From $24.99"), Herbal Sleep Tea (64 reviews) and Chamomile (8 reviews); the "MATCHA SET OF THE MONTH", the Ceremonial Matcha Starter Kit - Blue at $54.99, shows "is backordered and will ship as soon as it is back in stock"; free U.S. shipping from $15; a taste money-back guarantee on teas; "10% Off + Free Matcha Handbook" for subscribers.Source

Bundle Culinary Grade matcha, a small bowl and a bamboo spatula as a "matcha mask kit" with a recipe card, and make short videos of the routine.

It opens a self-care and gifting audience using existing products.

• Skin reactions

  Recommend a patch test.

• Your websiteFAQ: compares "Classic Culinary Grade and Premium Culinary Grade", names not used in the current catalogue; answers "Does your tea help me lose weight?" with "Matcha is good at helping speed up your metabolism... you have more energy and may find it easier to lose weight"; says matcha "is best if consumed within 2 months" of opening and has "25 to 35mg of natural caffeine"; suggests matcha and honey as a face mask. The menu also has "Shop by Benefit" groups such as Heart Health, Immune Support and Metabolism Support.Source
• Your catalogueSize ladders: Organic Japanese Matcha 1 oz $11.99, 3.5 oz $29.99, 1.1 lb $99.99; Ceremonial 1 oz $24.99, 3.5 oz $44.99, 1.1 lb $159.99 (about $0.88, $0.45 and $0.32 a gram). The two "(WHOLESALE)" listings charge the same $99.99 and $159.99 for 1.1 lb as retail, with cases of 5 ($400 and $600) and 20 ($1,500 and $2,200); the Organic cases are sold out. A 100 g Orumi Ceremonial pouch is $49.99 and Culinary Grade is $19.99 (3.5 oz) and $79.99 (1.1 lb).Source

Bundle "morning matcha, evening calm": matcha plus hojicha or Sleep Tea, with a daily ritual card, and cross-sell evening teas on matcha pages.

It doubles the occasions to use Aprika products each day.

• Low interest

  Test the cross-sell first.

• Your websiteFAQ: compares "Classic Culinary Grade and Premium Culinary Grade", names not used in the current catalogue; answers "Does your tea help me lose weight?" with "Matcha is good at helping speed up your metabolism... you have more energy and may find it easier to lose weight"; says matcha "is best if consumed within 2 months" of opening and has "25 to 35mg of natural caffeine"; suggests matcha and honey as a face mask. The menu also has "Shop by Benefit" groups such as Heart Health, Immune Support and Metabolism Support.Source
• Your websiteHomepage (October 20, 2026): "5000+ 5-Star Reviews on Amazon, Walmart, Etsy, and Beyond"; bestsellers Organic Japanese Matcha Green Tea Powder (325 reviews, from $11.99), Organic Japanese Ceremonial Grade Matcha (70 reviews, "From $24.99"), Herbal Sleep Tea (64 reviews) and Chamomile (8 reviews); the "MATCHA SET OF THE MONTH", the Ceremonial Matcha Starter Kit - Blue at $54.99, shows "is backordered and will ship as soon as it is back in stock"; free U.S. shipping from $15; a taste money-back guarantee on teas; "10% Off + Free Matcha Handbook" for subscribers.Source

Consolidate on one platform, authenticate it with SPF and DKIM, read DMARC reports and move to quarantine.

One clean sending setup protects inbox placement for welcome, subscription and restock emails.

• Blocked legitimate mail

  Change policy step by step.

• Your websiteAffiliate program through Shopify Collabs: "earn 15% commission on orders, and enjoy exclusive perks" (Impact and GoAffPro tracking also detected). The site runs both Klaviyo and Mailchimp for email, plus Hotjar; the domain's DMARC policy is "p=none".Source