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Generated Oct 26, 2026
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growth playbook · Oct 26, 2026

artefact.com (opens in a new tab)

Artefact growth playbook

Diagnosis

Artefact is a 2,500-person data and AI consultancy with 1,000 clients and 141 open roles, and its marketing hiring points in one direction: an AI Search team (SEO/GEO consultants, an SEO content director focused on GEO) backed by the new GetMint partnership, a measurement director productising "am I still visible, and can I still prove what worked", paid social auditors, a UK marketing manager for events and LinkedIn, and the Adopt AI summit.

artefact.com has not caught up with that offer: its llms.txt is a plugin default that leads with VIP invitations and a test page, there is no AI Search offer page, localised pages show English titles, and real-visitor load time is past Google's "poor" line.

This playbook makes the site the AI Search team's first case, gives the offer a page and a diagnostic, measures events to pipeline, then builds an industry AI visibility index and productised measurement.

Growth Score

7/10

Biggest Opportunity

Own the AI Search category by proving it on artefact.com first, then publishing the index of who AI assistants recommend in each industry.

Biggest Risk

Ekimetrics, fifty-five, Fractal and the large integrators all sell AI transformation and marketing data; if Artefact's own site does not show the AI Search and Core Web Vitals work it sells, buyers will doubt it.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Run Artefact's own AI Search diagnostic on artefact.com, starting with the llms.txt that leads with VIP cocktail invitations

    Open artefact.com/llms.txt with the AI Search directors and mark every line to keep, rewrite or drop.

    High impact First result in 1 month
  2. 2

    Publish an AI Search offer page: the service the team is hiring for has no page to land on

    Draft the page from the press release's three pillars.

    High impact First result in 1 month
  3. 3

    Take the test page, invitation pages and the 2025 booking page out of search

    List every page in the page sitemap and mark keep or hide.

    Medium impact First result in 2 weeks

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 6Fill-ins · 8Reconsider · 4
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Artefact is hiring for its AI Search team and has just put GetMint "into the core of its AI Search offering". But the file artefact.com publishes for AI assistants, llms.txt, is the SEO plugin's default: it opens with "Adopt AI – VIP Cocktail 2026", "Re-engagement Page" and "Hub test", describes offers as "Challenges" or "MEDIA SERVICES", cuts every section at 100 entries (100 of 623 posts, 100 of 108 cases) and never mentions AI Search. A CMO checking whether Artefact practises what its AI Search team sells will look here first.

    High impactLow effort First result in 1 month AI Search Director

    First action

    Open artefact.com/llms.txt with the AI Search directors and mark every line to keep, rewrite or drop.

    How to measure it

    AI answer share of voice for 30 tracked questions

    Now
    –
    Target
    2x the baseline
    By
    90 days

    Steps

    1. 1

      Baseline

      GetMint diagnostic on artefact.com for 30 questions in three languages.

      AI Search Director 3 days

    2. 2

      Curate llms.txt

      Hand-written file: company, offers, top cases, industries, offices, contact.

      SEO Content Director 3 days

    3. 3

      Turn off the generator

      Stop the plugin overwriting the curated file.

      Web Manager 1 hour

    4. 4

      Clean the index

      Noindex test, re-engagement and invitation pages (idea 3).

      Web Manager 1 day

    5. 5

      Fix descriptions

      One real sentence for each of the 33 offer pages.

      SEO Content Director 1 week

    6. 6

      Publish the result

      A short "we ran it on ourselves" case for pitches.

      AI Search Director 1 month

    7. 7

      Re-measure

      Same 30 questions every month.

      Senior Consultant SEO/GEO monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    AI Search Director

    Smallest test

    Rewrite the first 30 lines of llms.txt this week and re-check the AI answers in a month.

    Why it works

    Treat artefact.com as the first AI Search client. Replace the generated llms.txt with a curated one: who Artefact is, the offer pages with one honest sentence each, the 20 strongest case studies with their results, industries, offices and how to engage. Remove test and invitation pages from it and from the index (idea 3). Then run the GetMint measurement on artefact.com for "data and AI consulting" questions in English, French and German, and repeat it monthly.

    Visibility in AI answers is now the question clients ask (am I still visible?). Fixing it on its own site gives the team a live before-and-after to show in every AI Search pitch, at almost no cost.

    Ready to use

    Checklistartefact.com AI Search self-audit

    [ ] Curated /llms.txt (no test or invitation pages, no 100-entry cut-off)
[ ] One-sentence description on every offer page
[ ] AI Search offer page live (idea 2)
[ ] Test, re-engagement and VIP pages set to noindex
[ ] Localised titles and sitemaps (idea 4)
[ ] Service markup on offer pages (idea 20)
[ ] Monthly GetMint share-of-voice report for 30 questions

    Risks and how to handle them

    • The plugin regenerates the file

      Serve a static llms.txt or switch the module off.

    • AI answers move slowly

      Track citations and sources, not only mentions.

    Evidence

    • Your websiteartefact.com/llms.txt, the file meant to tell AI assistants what the site is, is generated automatically by the SEO plugin. Its "Pages" list opens with "Adopt AI – VIP Cocktail 2026" ("EXCLUSIVE INVITATION"), "Re-engagement Page", "Hub test" and a VivaTech VIP after-hours invitation; several offers are described only by their first heading ("Challenges", "Why embrace data-driven Sales?", "MEDIA SERVICES"); each section stops at 100 entries, so it lists 100 of 108 case studies and 100 of 623 blog posts. It names no AI Search offer.Source
    • Your websitePress release, September 17, 2026: GetMint and Artefact partner, and "Artefact is integrating the GetMint solution into the core of its AI Search offering" to "measure and optimize their visibility across AI search engines", built on three pillars: measurement (share of voice, citations, sources, sentiment), activation ("from on-site content to influencing external sources") and acceleration.Source
    • HiringSenior Consultant SEO/GEO, Paris (posted September 15, 2026): the Digital Marketing practice is growing its "AI Search" team, which "deploys integrated organic (SEO/GEO) and paid (SEA/GEA) strategies" for clients; the consultant works with "AI Search directors", liaises with "tool partners for data extraction" and produces "insights, benchmarks, recommendations and prioritised action plans" (translated from French).Source
    • HiringSEO Content Director, London (posted August 4, 2026): a "20+ strong SEO team" of SEO generalists, technical SEO experts, content writers and Digital PR specialists; the director will "Define best practice methodologies ... with focus on GEO" and "Support existing clients, new opportunities and pitches".Source
    • HiringDirector, AI & Data Science (Marketing Measurement & Effectiveness), New York or Montreal (posted August 18, 2026): "Every senior marketing and commerce leader we talk to is asking the same two questions — am I still visible, and can I still prove what worked — and almost nobody can answer them." The director runs MMM, incrementality, geo-lift and attribution, and will "help us productize what we build — turning measurement work into reusable accelerators and points of view that scale across accounts".Source
  • 02

    Artefact's AI Search team runs SEO/GEO and SEA/GEA, and the GetMint partnership is three pillars of a named offer. Yet the sitemap has no AI Search or GEO offer page; the closest is "Channel expertise SEO" from June 2024, which promises the "top of Google search results". GEO lives only in blog posts, a press release and the Accor case.

    High impactLow effort First result in 1 month Lead Partner

    First action

    Draft the page from the press release's three pillars.

    How to measure it

    Diagnostic requests from the page

    Now
    –
    Target
    15 a month
    By
    90 days

    Steps

    1. 1

      Write the page

      Pillars, deliverables, proof, team.

      SEO Content Director 1 week

    2. 2

      Add proof

      Accor case and one more GEO result.

      AI Search Director 2 weeks

    3. 3

      Add a form

      Diagnostic request with website and markets.

      Web Manager 2 days

    4. 4

      Link it

      From the SEO page, GEO posts and press release.

      Web Manager 1 day

    5. 5

      Localise

      French and German versions.

      Senior Consultant SEO/GEO 2 weeks

    6. 6

      Track

      Requests and pipeline by source.

      Marketing Analyst monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Lead Partner, Marketing Data & Digital

    Smallest test

    Publish a one-screen version with the form this week.

    Why it works

    Create /offers/.../ai-search/ with the three pillars (measurement, activation, acceleration), what a diagnostic includes and costs, the Accor case and any other GEO results, the team in London, Paris and Benelux/DACH, and a "book a diagnostic" form. Link it from the SEO page, the four GEO posts and the press release, and update the SEO page to point to it.

    Buyers searching for GEO help need a page that says Artefact sells it; it also gives the new consultants and director a destination for every pitch and post.

    Risks and how to handle them

    • Overlap with the SEO page

      Make SEO a section of AI Search, not a rival page.

    Evidence

    • Your websiteXML sitemap (1,682 URLs, checked October 23, 2026): 623 blog posts, 338 news items, 333 events, 108 case studies, 98 resource documents and 33 offer pages. GEO appears in four blog posts, a news release and the "Accor x GetMint From SEO to GEO" case, but there is no AI Search or GEO offer page; the only SEO offer page (published June 2024) is "Channel expertise SEO", whose description promises "how we can get your business to the top of Google search results".Source
    • Your websitePress release, September 17, 2026: GetMint and Artefact partner, and "Artefact is integrating the GetMint solution into the core of its AI Search offering" to "measure and optimize their visibility across AI search engines", built on three pillars: measurement (share of voice, citations, sources, sentiment), activation ("from on-site content to influencing external sources") and acceleration.Source
    • HiringSenior Consultant SEO/GEO, Paris (posted September 15, 2026): the Digital Marketing practice is growing its "AI Search" team, which "deploys integrated organic (SEO/GEO) and paid (SEA/GEA) strategies" for clients; the consultant works with "AI Search directors", liaises with "tool partners for data extraction" and produces "insights, benchmarks, recommendations and prioritised action plans" (translated from French).Source
    • HiringSEO Content Director, London (posted August 4, 2026): a "20+ strong SEO team" of SEO generalists, technical SEO experts, content writers and Digital PR specialists; the director will "Define best practice methodologies ... with focus on GEO" and "Support existing clients, new opportunities and pitches".Source
  • 03

    The sitemap lists /hub-test/ (a full draft of the Data/AI Strategy page), /re-engagement/ and VIP invitation pages, all set to "index, follow". /adopt-ai-book-a-meeting/ still offers meetings at Adopt AI 2025, under the title "Adopt AI Cocktail VIP", while the homepage promotes the 2026 edition.

    Medium impactLow effort First result in 2 weeks Web Manager

    First action

    List every page in the page sitemap and mark keep or hide.

    How to measure it

    Test and invitation pages indexed

    Now
    –
    Target
    0
    By
    30 days

    Steps

    1. 1

      Audit

      All 82 page-sitemap URLs.

      Web Manager 1 day

    2. 2

      Noindex

      Test, thank-you, invitation pages.

      Web Manager 2 hours

    3. 3

      Redirect

      2025 booking page to the 2026 programme.

      Web Manager 1 hour

    4. 4

      New booking page

      For Adopt AI 2026 meetings.

      Adopt AI Event Manager 2 days

    5. 5

      Request removal

      Search Console for the hub test.

      Web Manager 1 hour

    6. 6

      Add a check

      Status review before publishing event pages.

      Web Manager ongoing

    First result
    2 weeks
    Cost
    $0
    Owner
    Web Manager

    Smallest test

    Noindex the hub test today.

    Why it works

    Set test, thank-you and invitation pages to noindex and drop them from the sitemap; delete or noindex the hub test so it does not compete with the real strategy page; redirect the 2025 booking page to the 2026 Adopt AI programme with a new booking form; add a pre-publish check so new event pages get the right status.

    Searchers and AI assistants see current pages, the real offer page wins its query, and private invitations stop being public.

    Risks and how to handle them

    • Invitees lose the link

      Keep invitation pages live, just not indexed.

    Evidence

    • Your websitePages listed in the sitemap and set to "index, follow": /hub-test/ ("Hub test - Artefact", a full draft of the Data/AI Strategy page), /re-engagement/, and VIP invitation pages for Adopt AI 2025, Adopt AI 2026 and VivaTech 2026. /adopt-ai-book-a-meeting/ still invites visitors to book meetings at "Adopt AI 2025" on "25 and Wednesday 26 November 2025" at "Booth T59", under the page title "Adopt AI Cocktail VIP - Artefact".Source
    • Your websiteartefact.com/llms.txt, the file meant to tell AI assistants what the site is, is generated automatically by the SEO plugin. Its "Pages" list opens with "Adopt AI – VIP Cocktail 2026" ("EXCLUSIVE INVITATION"), "Re-engagement Page", "Hub test" and a VivaTech VIP after-hours invitation; several offers are described only by their first heading ("Challenges", "Why embrace data-driven Sales?", "MEDIA SERVICES"); each section stops at 100 entries, so it lists 100 of 108 case studies and 100 of 623 blog posts. It names no AI Search offer.Source
    • Your websiteHomepage: H1 "Artefact accelerates AI transformation"; client quotes from Legrand, Savencia and Nexans; "Adopt AI International Summit 2nd Edition 3 - 4 December, 2026. Grand Palais - PARIS"; a "Future of Agentic Supervision" report download. The linked YouTube channel (@AdoptAI-GrandPalais) has 303 videos, 66,405 views and 243 subscribers.Source
  • 04

    Paris is Artefact's biggest hiring office, and Germany and Benelux are scaling GEO. But /fr/ and /de/ keep the English title and description in search results, and none of the localised pages are in the XML sitemap, although the homepage declares seven languages.

    Medium impactLow effort First result in 1 month SEO Content Director

    First action

    Rewrite the /fr/ and /de/ titles and descriptions.

    How to measure it

    Search clicks from FR and DE

    Now
    –
    Target
    +15%
    By
    90 days

    Steps

    1. 1

      Write titles

      Seven languages, homepage first.

      SEO Content Director 2 days

    2. 2

      Top offers

      Localised descriptions for the 10 biggest offers.

      Senior Consultant SEO/GEO 1 week

    3. 3

      Sitemaps

      One per language in the index.

      Web Manager 1 day

    4. 4

      Check hreflang

      Pairs and return links.

      Senior Consultant SEO/GEO 1 day

    5. 5

      Submit

      Search Console per property.

      Web Manager 1 hour

    6. 6

      Measure

      Clicks by country.

      Marketing Analyst monthly

    First result
    1 month
    Cost
    $0
    Owner
    SEO Content Director

    Smallest test

    Fix the French homepage title today.

    Why it works

    Write native titles and descriptions for each language homepage and the top offer pages; publish a sitemap per language and list them in the sitemap index; check hreflang pairs in Search Console by country.

    French and German searchers then see French and German results, which lifts click-through in the markets where Artefact is biggest.

    Risks and how to handle them

    • Translation quality

      Local marketing reviews each title.

    Evidence

    • Your websiteLocalised homepages: /fr/ and /de/ carry French and German copy but keep the English title and description ("Artefact is a global data and AI consulting company"). The homepage declares hreflang for seven languages (en, fr, de, es, pt-BR, zh, nl), but no /fr/ or /de/ URL appears in the XML sitemap, and /fr/sitemap_index.xml returns 404.Source
    • HiringThe Greenhouse board lists 141 open roles (checked October 23, 2026), led by Data Engineering (30), Data Science (28) and Data Consulting (27); the most roles are in Paris (31), Casablanca (10) and Utrecht (10). New Consulting Partner roles opened in Zurich and Lausanne on October 12, 2026.Source
    • HiringSEO Content Director, London (posted August 4, 2026): a "20+ strong SEO team" of SEO generalists, technical SEO experts, content writers and Digital PR specialists; the director will "Define best practice methodologies ... with focus on GEO" and "Support existing clients, new opportunities and pitches".Source
  • 05

    Artefact's Deezer case shows how it fixed Core Web Vitals by loading the main image first and reserving image space. Its own homepage now loads its largest element in 4.23s for a quarter of real visitors, past Google's 4.0s "poor" line and 38% slower than before; the HTML alone is 986 KB with 143 KB of inline CSS and 141 images.

    Medium impactMedium effort First result in 1 month Web Manager

    First action

    Run a PageSpeed test on the homepage and list the five heaviest items.

    How to measure it

    Homepage field LCP

    Now
    –
    Target
    under 2.5s
    By
    90 days

    Steps

    1. 1

      Measure

      Lab and field baseline.

      Web Manager 1 day

    2. 2

      Hero first

      Preload the main image.

      Web Manager 1 day

    3. 3

      Lazy-load

      Images below the fold.

      Web Manager 2 days

    4. 4

      CSS

      Move inline CSS to a cached file.

      Web Manager 1 week

    5. 5

      Menu

      Remove duplicated navigation markup.

      Web Manager 1 week

    6. 6

      Budget

      Page-weight limit per template.

      Web Manager ongoing

    7. 7

      Recheck

      Field data monthly.

      Senior Consultant SEO/GEO monthly

    First result
    1 month
    Cost
    Developer time
    Owner
    Web Manager

    Smallest test

    Preload the hero image and lazy-load the rest this week.

    Why it works

    Apply the Deezer method: preload the hero image, lazy-load images below the fold, move inline CSS into a cached file, cut the duplicated mega-menu markup, and set a page-weight budget. Recheck the Chrome UX Report field data monthly.

    Every prospect who checks the site of a firm that sells Core Web Vitals work sees the result, and faster pages lift search and form completion.

    Risks and how to handle them

    • Theme limits

      Fix the homepage template first, then the others.

    Evidence

    • Chrome UX ReportReal Chrome visitors to artefact.com: largest contentful paint at the 75th percentile is 4.23s, above Google's 4.0s "poor" line, and 38% slower than the earlier period; INP (83ms) and CLS (0.04) are good. The homepage HTML alone is 986 KB, with about 143 KB of inline CSS and 141 images. (A fresh PageSpeed lab run was rate-limited; these are field data.)Source
    • Your websiteCase study "Strengthen Deezer's SEO ranking by improving Core Web Vitals": Deezer had "more than 600,000" pages Google rated slow; Artefact improved LCP "by loading the main image ... before other page resources" and CLS by "reserving the required space for images".Source
    • HiringSEO Content Director, London (posted August 4, 2026): a "20+ strong SEO team" of SEO generalists, technical SEO experts, content writers and Digital PR specialists; the director will "Define best practice methodologies ... with focus on GEO" and "Support existing clients, new opportunities and pitches".Source
  • 06

    The new UK Marketing Manager is asked to "Track attendance, follow-up and outcomes to show the value of each event". The contact page is one global form and the site has no meeting booking, so event follow-up depends on each partner's inbox.

    High impactLow effort First result in 1 month Marketing Manager

    First action

    Build the scorecard sheet before the next CEO dinner.

    How to measure it

    Post-event meeting rate

    Now
    –
    Target
    30% of attendees
    By
    1 quarter

    Steps

    1. 1

      Define stages

      Invited to won.

      Marketing Manager, Artefact UK 1 day

    2. 2

      CRM tags

      Event and industry on every contact.

      Marketing Manager, Artefact UK 2 days

    3. 3

      Follow-up pack

      Summary, slides, booking link.

      Marketing Manager, Artefact UK 1 week

    4. 4

      48-hour rule

      Partners send within two days.

      CEO UK ongoing

    5. 5

      Report

      Monthly to the UK CEO and global lead.

      Marketing Manager, Artefact UK monthly

    6. 6

      Reallocate

      Budget to the best formats.

      CEO UK quarterly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Marketing Manager, Artefact UK

    Smallest test

    Score the last three UK events from memory and email.

    Why it works

    Set one scorecard for every event: invited, attended, met a partner within 14 days, opportunity, won. Give each event a follow-up pack (summary, slides, a booking link to the host partner) sent within 48 hours, and tag the CRM so pipeline is reported per event and per industry.

    Events are Artefact's main sales motion; measuring them lets the budget move to the formats that make pipeline.

    Risks and how to handle them

    • Partners skip the CRM

      Marketing logs attendance; partners only confirm meetings.

    Evidence

    • HiringMarketing Manager, Artefact UK (posted October 19, 2026): runs the UK LinkedIn page and LinkedIn advertising, delivers client events "such as industry breakfasts and CEO dinners" and must "Track attendance, follow-up and outcomes to show the value of each event"; secures speaking slots, manages award nominations and the PR agency, supports the UK CEO "on PR, PPC and SEO", with "a dotted line to the Global Marketing Lead".Source
    • Your websiteOffers include Marketing ROI (MMM, Testing & Attribution), Media Services (SEO, paid search, paid social, programmatic, retail media, affiliate), Google Marketing Platform and Amazon DSP reseller pages, CDP partner pages (Treasure Data, BlueConic), Hackathons, GenAI Academy and a Data & AI Maturity Assessment. The contact page is one global form ("Business Email Only", country) with no choice of offer or meeting booking; the homepage lists nine regional hello@ addresses.Source
    • Your websiteHomepage: H1 "Artefact accelerates AI transformation"; client quotes from Legrand, Savencia and Nexans; "Adopt AI International Summit 2nd Edition 3 - 4 December, 2026. Grand Palais - PARIS"; a "Future of Agentic Supervision" report download. The linked YouTube channel (@AdoptAI-GrandPalais) has 303 videos, 66,405 views and 243 subscribers.Source

This quarter 9

The core plays for the next three months.

  • 07

    Artefact's measurement director post names the two questions every marketing leader is asking and says almost nobody can answer them. Artefact already has the halves: AI Search measurement with GetMint, and MMM, incrementality and attribution. On the site they are separate offers with a generic contact form.

    High impactMedium effort First result in 1 quarter Director

    First action

    Write the one-page scope with the AI Search and measurement leads.

    How to measure it

    Diagnostics sold

    Now
    –
    Target
    10 a quarter
    By
    2 quarters

    Steps

    1. 1

      Scope

      Deliverables and price range.

      Director, AI & Data Science (Marketing Measurement & Effectiveness) 2 weeks

    2. 2

      Page

      Landing page and form.

      SEO Content Director 2 weeks

    3. 3

      Template

      Reusable report.

      AI Search Director 1 month

    4. 4

      Pilot

      Three existing clients.

      Lead Partner, Marketing Data & Digital 1 month

    5. 5

      Launch

      LinkedIn and events.

      Global Marketing Lead 2 weeks

    6. 6

      Upsell

      Track follow-on projects.

      Marketing Analyst quarterly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Director, AI & Data Science (Marketing Measurement & Effectiveness)

    Smallest test

    Offer the diagnostic to three clients this month.

    Why it works

    Package a fixed-scope "Visibility and Proof" diagnostic: AI and search visibility for the brand's top questions, plus a measurement readiness check (data, tests, MMM). One landing page, one price range, one booking form, delivered by the AI Search and measurement teams together.

    A named, bounded first project is easier to buy than "contact us", and it opens both the AI Search and the measurement practices.

    Risks and how to handle them

    • Underpriced diagnostics

      Credit the fee against a follow-on project.

    Evidence

    • HiringDirector, AI & Data Science (Marketing Measurement & Effectiveness), New York or Montreal (posted August 18, 2026): "Every senior marketing and commerce leader we talk to is asking the same two questions — am I still visible, and can I still prove what worked — and almost nobody can answer them." The director runs MMM, incrementality, geo-lift and attribution, and will "help us productize what we build — turning measurement work into reusable accelerators and points of view that scale across accounts".Source
    • Your websitePress release, September 17, 2026: GetMint and Artefact partner, and "Artefact is integrating the GetMint solution into the core of its AI Search offering" to "measure and optimize their visibility across AI search engines", built on three pillars: measurement (share of voice, citations, sources, sentiment), activation ("from on-site content to influencing external sources") and acceleration.Source
    • Your websiteOffers include Marketing ROI (MMM, Testing & Attribution), Media Services (SEO, paid search, paid social, programmatic, retail media, affiliate), Google Marketing Platform and Amazon DSP reseller pages, CDP partner pages (Treasure Data, BlueConic), Hackathons, GenAI Academy and a Data & AI Maturity Assessment. The contact page is one global form ("Business Email Only", country) with no choice of offer or meeting booking; the homepage lists nine regional hello@ addresses.Source
    • HiringSenior Consultant SEO/GEO, Paris (posted September 15, 2026): the Digital Marketing practice is growing its "AI Search" team, which "deploys integrated organic (SEO/GEO) and paid (SEA/GEA) strategies" for clients; the consultant works with "AI Search directors", liaises with "tool partners for data extraction" and produces "insights, benchmarks, recommendations and prioritised action plans" (translated from French).Source
  • 08

    Artefact has 108 case studies, a list cut to 100 in llms.txt, and an industry-led homepage. Buyers want "someone like us, with this result".

    High impactMedium effort First result in 1 quarter SEO Content Director

    First action

    Tag the 108 cases by industry and offer.

    How to measure it

    Contacts from case pages

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Tag

      All 108 cases.

      SEO Content Director 2 weeks

    2. 2

      Results line

      Top of every case.

      Senior Consultant SEO/GEO 1 month

    3. 3

      Filters

      Industry, offer, country.

      Web Manager 1 month

    4. 4

      Cross-link

      Offers and industries to cases.

      Web Manager 2 weeks

    5. 5

      Feed llms.txt

      Top cases per industry.

      SEO Content Director 1 day

    6. 6

      Measure

      Contacts from cases.

      Marketing Analyst monthly

    First result
    1 quarter
    Cost
    Developer time
    Owner
    SEO Content Director

    Smallest test

    Add a results line to the 20 most visited cases.

    Why it works

    Add filters (industry, offer, country, year) to the cases page, a results line at the top of each case (number, timeframe), and links from each offer and industry page to its five best cases.

    Peer proof is the main buying signal in consulting, and structured results are also what AI answers quote.

    Risks and how to handle them

    • Clients limit what can be shown

      Use anonymised results where needed.

    Evidence

    • Your websiteXML sitemap (1,682 URLs, checked October 23, 2026): 623 blog posts, 338 news items, 333 events, 108 case studies, 98 resource documents and 33 offer pages. GEO appears in four blog posts, a news release and the "Accor x GetMint From SEO to GEO" case, but there is no AI Search or GEO offer page; the only SEO offer page (published June 2024) is "Channel expertise SEO", whose description promises "how we can get your business to the top of Google search results".Source
    • Your websiteartefact.com/llms.txt, the file meant to tell AI assistants what the site is, is generated automatically by the SEO plugin. Its "Pages" list opens with "Adopt AI – VIP Cocktail 2026" ("EXCLUSIVE INVITATION"), "Re-engagement Page", "Hub test" and a VivaTech VIP after-hours invitation; several offers are described only by their first heading ("Challenges", "Why embrace data-driven Sales?", "MEDIA SERVICES"); each section stops at 100 entries, so it lists 100 of 108 case studies and 100 of 623 blog posts. It names no AI Search offer.Source
    • Your websiteHomepage: H1 "Artefact accelerates AI transformation"; client quotes from Legrand, Savencia and Nexans; "Adopt AI International Summit 2nd Edition 3 - 4 December, 2026. Grand Palais - PARIS"; a "Future of Agentic Supervision" report download. The linked YouTube channel (@AdoptAI-GrandPalais) has 303 videos, 66,405 views and 243 subscribers.Source
  • 09

    Adopt AI returns to the Grand Palais on December 3-4, 2026, with hackathons and per-industry conferences, and Artefact is hiring an event manager and communication interns for it. The site's booking page still points to the 2025 edition.

    High impactMedium effort First result in 1 quarter Adopt AI Event Manager

    First action

    Set the meeting-booking page for 2026 this week.

    How to measure it

    Post-summit meetings

    Now
    –
    Target
    200
    By
    1 quarter

    Steps

    1. 1

      Booking page

      Meetings by industry.

      Adopt AI Event Manager 1 week

    2. 2

      Badge scans

      Linked to CRM.

      Adopt AI Event Manager 2 weeks

    3. 3

      Replays

      Per industry session.

      Global Marketing Lead 2 weeks

    4. 4

      Follow-up

      Within a week.

      Lead Partner, Marketing Data & Digital 1 week

    5. 5

      Sponsor reports

      Hackathon outcomes.

      Adopt AI Event Manager 1 month

    6. 6

      Measure

      Meetings and pipeline.

      Marketing Analyst 1 quarter

    First result
    1 quarter
    Cost
    Event budget
    Owner
    Adopt AI Event Manager

    Smallest test

    Pre-book 30 meetings before the summit.

    Why it works

    Before: a 2026 booking page for meetings with partners by industry. During: badge scans linked to the CRM. After: within a week, each attendee gets the replay of their industry session and an offer of a 30-minute follow-up; hackathon sponsors get a results report and a proposal.

    The summit gathers decision-makers by industry; a structured follow-up turns them into meetings while the event is fresh.

    Risks and how to handle them

    • Follow-up overload in December

      Assign each partner a capped list.

    Evidence

    • HiringAdopt AI hiring: a freelance Event Manager for the Adopt AI hackathons (posted October 19, 2026), held "from 2 to 4 December 2026" at the Grand Palais during Adopt AI, described as "the largest European show dedicated to AI", with post-event "valorisation" in January; plus communication and events interns for Adopt AI (posted September 9, 2026).Source
    • Your websitePages listed in the sitemap and set to "index, follow": /hub-test/ ("Hub test - Artefact", a full draft of the Data/AI Strategy page), /re-engagement/, and VIP invitation pages for Adopt AI 2025, Adopt AI 2026 and VivaTech 2026. /adopt-ai-book-a-meeting/ still invites visitors to book meetings at "Adopt AI 2025" on "25 and Wednesday 26 November 2025" at "Booth T59", under the page title "Adopt AI Cocktail VIP - Artefact".Source
    • Your websiteHomepage: H1 "Artefact accelerates AI transformation"; client quotes from Legrand, Savencia and Nexans; "Adopt AI International Summit 2nd Edition 3 - 4 December, 2026. Grand Palais - PARIS"; a "Future of Agentic Supervision" report download. The linked YouTube channel (@AdoptAI-GrandPalais) has 303 videos, 66,405 views and 243 subscribers.Source
  • 10

    The Adopt AI YouTube channel holds 303 videos but has 243 subscribers and about 66,000 views in total. Artefact's newsletters and audience live on LinkedIn.

    Medium impactLow effort First result in 1 quarter Global Marketing Lead

    First action

    Pick ten replays with the strongest single moment.

    How to measure it

    Clip views

    Now
    –
    Target
    250,000
    By
    2 quarters

    Steps

    1. 1

      Pick replays

      Ten per quarter.

      Global Marketing Lead 1 week

    2. 2

      Cut clips

      Captions and titles.

      Communication intern, Adopt AI 2 weeks

    3. 3

      Post

      Partners and company page.

      Marketing Manager, Artefact UK weekly

    4. 4

      Chapters

      YouTube descriptions.

      Communication intern, Adopt AI 1 month

    5. 5

      Link

      To offers and the summit.

      Global Marketing Lead ongoing

    6. 6

      Measure

      Views, clicks, meetings.

      Marketing Analyst monthly

    First result
    1 quarter
    Cost
    Editing time
    Owner
    Global Marketing Lead

    Smallest test

    Post three clips next week.

    Why it works

    Cut the best replays into 60-second clips per industry with captions, post them from partners' and the company page with a link to the full session and the relevant offer, and add chapters and descriptions on YouTube.

    The content is already paid for; clips put partners' best moments in front of buyers and promote the next summit.

    Risks and how to handle them

    • Speakers' approval

      Use clips from Artefact speakers first.

    Evidence

    • Your websiteHomepage: H1 "Artefact accelerates AI transformation"; client quotes from Legrand, Savencia and Nexans; "Adopt AI International Summit 2nd Edition 3 - 4 December, 2026. Grand Palais - PARIS"; a "Future of Agentic Supervision" report download. The linked YouTube channel (@AdoptAI-GrandPalais) has 303 videos, 66,405 views and 243 subscribers.Source
    • Your websiteNewsletters run on LinkedIn: Data & AI Digest, Generative & Agentic AI, Artefact Research Center and Healthcare, with 87 PDF newsletter pages on the site; the site has no on-site email signup.Source
    • HiringMarketing Manager, Artefact UK (posted October 19, 2026): runs the UK LinkedIn page and LinkedIn advertising, delivers client events "such as industry breakfasts and CEO dinners" and must "Track attendance, follow-up and outcomes to show the value of each event"; secures speaking slots, manages award nominations and the PR agency, supports the UK CEO "on PR, PPC and SEO", with "a dotted line to the Global Marketing Lead".Source
  • 11

    Artefact runs four newsletters on LinkedIn and publishes 87 PDF editions, but the site has no email signup, so the audience belongs to LinkedIn and cannot be segmented by industry or invited to events directly.

    Medium impactLow effort First result in 1 quarter Global Marketing Lead

    First action

    Add a signup form to the Data & AI Digest page.

    How to measure it

    Owned subscribers

    Now
    –
    Target
    5,000
    By
    2 quarters

    Steps

    1. 1

      Form

      Industry and country fields.

      Web Manager 1 week

    2. 2

      Placement

      Newsletters, reports, cases.

      Web Manager 1 week

    3. 3

      Welcome

      Industry-specific first email.

      Global Marketing Lead 2 weeks

    4. 4

      Promote

      In each LinkedIn edition.

      Global Marketing Lead ongoing

    5. 5

      Consent

      GDPR wording.

      Legal 1 week

    6. 6

      Measure

      Signups by source.

      Marketing Analyst monthly

    First result
    1 quarter
    Cost
    Email tool
    Owner
    Global Marketing Lead

    Smallest test

    Add one form this week.

    Why it works

    Add a signup on newsletter pages, reports and the cases page with an industry choice; offer each report as a gated download for new subscribers; link signup from each LinkedIn edition.

    An owned list gives event invitations and offer launches a channel Artefact controls.

    Risks and how to handle them

    • Low signups

      Offer the latest report as the reason.

    Evidence

    • Your websiteNewsletters run on LinkedIn: Data & AI Digest, Generative & Agentic AI, Artefact Research Center and Healthcare, with 87 PDF newsletter pages on the site; the site has no on-site email signup.Source
    • Your websiteHomepage: H1 "Artefact accelerates AI transformation"; client quotes from Legrand, Savencia and Nexans; "Adopt AI International Summit 2nd Edition 3 - 4 December, 2026. Grand Palais - PARIS"; a "Future of Agentic Supervision" report download. The linked YouTube channel (@AdoptAI-GrandPalais) has 303 videos, 66,405 views and 243 subscribers.Source
  • 12

    Artefact is hiring a paid social lead to audit clients' pixel, Conversions API, event quality and attribution. The UK Marketing Manager will run LinkedIn ads for Artefact itself, where a lead is a meeting months later.

    Medium impactMedium effort First result in 1 quarter Marketing Manager

    First action

    Ask the paid social team for its audit checklist.

    How to measure it

    Cost per meeting

    Now
    –
    Target
    -25%
    By
    2 quarters

    Steps

    1. 1

      Audit

      Tag, conversions, audiences.

      Senior Paid Social Account Manager 1 week

    2. 2

      Offline conversions

      CRM stages to LinkedIn.

      Marketing Manager, Artefact UK 2 weeks

    3. 3

      Exclusions

      Current clients and staff.

      Marketing Manager, Artefact UK 1 day

    4. 4

      Re-optimise

      To meetings.

      Marketing Manager, Artefact UK 1 month

    5. 5

      Report

      Monthly to the UK CEO.

      Marketing Manager, Artefact UK monthly

    6. 6

      Share

      As a mini case.

      Senior Paid Social Account Manager 1 quarter

    First result
    1 quarter
    Cost
    Existing ad budget
    Owner
    Marketing Manager, Artefact UK

    Smallest test

    Upload last quarter's meetings as offline conversions.

    Why it works

    Apply the same audit to Artefact's LinkedIn account: Insight Tag, conversions API, offline conversions from the CRM (meeting held, opportunity), and audience exclusions for current clients. Optimise campaigns to meetings, not form fills.

    Optimising to real meetings rather than clicks cuts wasted B2B spend, and it is a story the paid team can tell clients.

    Risks and how to handle them

    • Small conversion volumes

      Optimise to opportunity stage first.

    Evidence

    • HiringSenior Paid Social Account Manager, London (posted October 1, 2026): senior owner of paid social for two client accounts; the core of the role is auditing Meta setups: "Meta Pixel, Conversions API, events and conversion optimisation setup", "event match quality and potential tracking gaps", "first-party data activation" and "Attribution and measurement settings".Source
    • HiringMarketing Manager, Artefact UK (posted October 19, 2026): runs the UK LinkedIn page and LinkedIn advertising, delivers client events "such as industry breakfasts and CEO dinners" and must "Track attendance, follow-up and outcomes to show the value of each event"; secures speaking slots, manages award nominations and the PR agency, supports the UK CEO "on PR, PPC and SEO", with "a dotted line to the Global Marketing Lead".Source
  • 13

    Artefact has partner pages for Treasure Data and BlueConic, reseller pages for Google Marketing Platform and Amazon DSP, and now GetMint. Partners have their own sales teams and partner directories.

    Medium impactMedium effort First result in 2 quarters Lead Partner

    First action

    Check Artefact's listing on each partner's directory.

    How to measure it

    Partner meetings

    Now
    –
    Target
    20 a quarter
    By
    2 quarters

    Steps

    1. 1

      Audit listings

      Each partner directory.

      Lead Partner, Marketing Data & Digital 1 week

    2. 2

      Joint pages

      One per partner.

      SEO Content Director 1 month

    3. 3

      Shared cases

      One per partner.

      Lead Partner, Marketing Data & Digital 1 quarter

    4. 4

      Events

      One per partner per half.

      Marketing Manager, Artefact UK 2 quarters

    5. 5

      Track

      Partner-sourced meetings.

      Marketing Analyst monthly

    6. 6

      Review

      Drop low-yield partners.

      Lead Partner, Marketing Data & Digital quarterly

    First result
    2 quarters
    Cost
    Event budget
    Owner
    Lead Partner, Marketing Data & Digital

    Smallest test

    Update one partner listing with a case.

    Why it works

    For each partner: a joint solution page with a shared case, a listing in the partner's directory with that case, and one co-hosted breakfast or webinar per half year. Track partner-sourced meetings.

    Partner sellers bring Artefact into deals already in motion, and joint pages rank for partner + consultant searches.

    Risks and how to handle them

    • Partners favour others

      Lead with joint results.

    Evidence

    • Your websiteOffers include Marketing ROI (MMM, Testing & Attribution), Media Services (SEO, paid search, paid social, programmatic, retail media, affiliate), Google Marketing Platform and Amazon DSP reseller pages, CDP partner pages (Treasure Data, BlueConic), Hackathons, GenAI Academy and a Data & AI Maturity Assessment. The contact page is one global form ("Business Email Only", country) with no choice of offer or meeting booking; the homepage lists nine regional hello@ addresses.Source
    • Your websitePress release, September 17, 2026: GetMint and Artefact partner, and "Artefact is integrating the GetMint solution into the core of its AI Search offering" to "measure and optimize their visibility across AI search engines", built on three pillars: measurement (share of voice, citations, sources, sentiment), activation ("from on-site content to influencing external sources") and acceleration.Source
  • 14

    The UK Marketing Manager is asked to find awards and secure speaking slots for UK leaders. Deadlines for data and AI awards and conference calls for speakers come months before the event.

    Medium impactLow effort First result in 1 quarter Marketing Manager

    First action

    List the 15 awards and 15 conferences that matter for UK clients.

    How to measure it

    Shortlists plus talks

    Now
    –
    Target
    12 a year
    By
    4 quarters

    Steps

    1. 1

      List

      Awards and conferences.

      Marketing Manager, Artefact UK 1 week

    2. 2

      Assign

      Partner and case for each.

      CEO UK 1 week

    3. 3

      Draft

      Entries from case studies.

      Marketing Manager, Artefact UK ongoing

    4. 4

      Submit

      Ahead of deadlines.

      Marketing Manager, Artefact UK ongoing

    5. 5

      Reuse

      Posts and cases.

      Marketing Manager, Artefact UK ongoing

    6. 6

      Review

      Wins and pipeline.

      Marketing Manager, Artefact UK quarterly

    First result
    1 quarter
    Cost
    Entry fees
    Owner
    Marketing Manager, Artefact UK

    Smallest test

    Enter one award this month.

    Why it works

    Build a 12-month calendar of the key UK awards and conferences with deadlines, owners and the case study each will use; reuse award entries as case content and LinkedIn posts.

    Planned entries win more often and turn a scramble into a steady stream of third-party proof.

    Risks and how to handle them

    • Too many entries

      Prioritise those clients attend.

    Evidence

    • HiringMarketing Manager, Artefact UK (posted October 19, 2026): runs the UK LinkedIn page and LinkedIn advertising, delivers client events "such as industry breakfasts and CEO dinners" and must "Track attendance, follow-up and outcomes to show the value of each event"; secures speaking slots, manages award nominations and the PR agency, supports the UK CEO "on PR, PPC and SEO", with "a dotted line to the Global Marketing Lead".Source
    • Your websiteXML sitemap (1,682 URLs, checked October 23, 2026): 623 blog posts, 338 news items, 333 events, 108 case studies, 98 resource documents and 33 offer pages. GEO appears in four blog posts, a news release and the "Accor x GetMint From SEO to GEO" case, but there is no AI Search or GEO offer page; the only SEO offer page (published June 2024) is "Channel expertise SEO", whose description promises "how we can get your business to the top of Google search results".Source
  • 15

    The contact page is one global form with country only, while the homepage lists nine regional hello@ inboxes. Buyers cannot say which offer they need or book time.

    Medium impactLow effort First result in 1 month Web Manager

    First action

    Add an offer picker field.

    How to measure it

    Inbound meetings

    Now
    –
    Target
    +20%
    By
    1 quarter

    Steps

    1. 1

      Picker

      Five offers.

      Web Manager 1 day

    2. 2

      Routing

      Country and offer to partners.

      Marketing Operations 1 week

    3. 3

      Booking

      Calendars on thank-you page.

      Marketing Operations 1 week

    4. 4

      SLA

      Reply within one working day.

      Global Marketing Lead ongoing

    5. 5

      Measure

      Meeting rate.

      Marketing Analyst monthly

    6. 6

      Tune

      Routing rules.

      Marketing Operations monthly

    First result
    1 month
    Cost
    Staff time
    Owner
    Web Manager

    Smallest test

    Add the picker this week.

    Why it works

    Add an offer picker (AI strategy, data platforms, marketing data, AI Search, training) and route by country and offer to the right partner, with a booking link on the thank-you page.

    Faster, better-routed replies raise meeting rates from inbound.

    Risks and how to handle them

    • Partner calendars out of date

      Use a shared pool per region.

    Evidence

    • Your websiteOffers include Marketing ROI (MMM, Testing & Attribution), Media Services (SEO, paid search, paid social, programmatic, retail media, affiliate), Google Marketing Platform and Amazon DSP reseller pages, CDP partner pages (Treasure Data, BlueConic), Hackathons, GenAI Academy and a Data & AI Maturity Assessment. The contact page is one global form ("Business Email Only", country) with no choice of offer or meeting booking; the homepage lists nine regional hello@ addresses.Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    Artefact measures AI share of voice, citations and sentiment for clients, and its job posts say agents now "browse, compare and buy". No one publishes a regular index of which brands AI assistants recommend in retail, luxury, travel or banking.

    High impactHigh effort First result in 2 quarters AI Search Director

    First action

    Pick five industries and 50 questions each.

    How to measure it

    Diagnostic requests from the index

    Now
    –
    Target
    40 a quarter
    By
    1 year

    Steps

    1. 1

      Method

      Questions, engines, scoring.

      AI Search Director 1 month

    2. 2

      Measure

      First edition.

      Senior Consultant SEO/GEO 1 month

    3. 3

      Write

      Report and per-industry pages.

      SEO Content Director 1 month

    4. 4

      Legal check

      Brand mentions.

      Legal 2 weeks

    5. 5

      Launch

      Press and events.

      Global Marketing Lead 1 month

    6. 6

      Repeat

      Quarterly.

      AI Search Director quarterly

    First result
    2 quarters
    Cost
    Analyst time and tool costs
    Owner
    AI Search Director

    Smallest test

    Publish one industry as a pilot.

    Why it works

    Publish a quarterly index of the brands AI assistants recommend for 50 buyer questions in each of five industries and three languages, with the method, movers and what drove change. Launch each edition at an industry event.

    Original data earns press and links, gives every industry partner a reason to call, and makes Artefact the reference for AI Search.

    Risks and how to handle them

    • Results disputed

      Publish method and sample answers.

    Evidence

    • Your websitePress release, September 17, 2026: GetMint and Artefact partner, and "Artefact is integrating the GetMint solution into the core of its AI Search offering" to "measure and optimize their visibility across AI search engines", built on three pillars: measurement (share of voice, citations, sources, sentiment), activation ("from on-site content to influencing external sources") and acceleration.Source
    • HiringArtefact's description in its job posts: "2,500+ people across 27 countries and 1,000 clients"; "an applied AI company" that builds systems "in our clients' own cloud"; clients named include Ubisoft, Sisley, OVH, Thales and Edenred; "Agentic AI lands on marketing before it lands anywhere else. Agents browse, compare and buy; clicks stop meaning what they meant; the shelf turns into an API."Source
    • HiringSenior Consultant SEO/GEO, Paris (posted September 15, 2026): the Digital Marketing practice is growing its "AI Search" team, which "deploys integrated organic (SEO/GEO) and paid (SEA/GEA) strategies" for clients; the consultant works with "AI Search directors", liaises with "tool partners for data extraction" and produces "insights, benchmarks, recommendations and prioritised action plans" (translated from French).Source
  • 17

    The measurement director will turn work into "reusable accelerators ... that scale across accounts". Fixed-price, repeatable products raise margins and shorten sales cycles.

    High impactHigh effort First result in 4 quarters Director

    First action

    List the steps repeated across the last five measurement projects.

    How to measure it

    Accelerator sales

    Now
    –
    Target
    15 a year
    By
    4 quarters

    Steps

    1. 1

      Find repeats

      Last five projects.

      Director, AI & Data Science (Marketing Measurement & Effectiveness) 1 month

    2. 2

      Package

      Scope, price, timeline.

      Director, AI & Data Science (Marketing Measurement & Effectiveness) 1 quarter

    3. 3

      Pilot

      Two clients.

      Director, AI & Data Science (Marketing Measurement & Effectiveness) 1 quarter

    4. 4

      Page

      Offer page and proof.

      SEO Content Director 1 month

    5. 5

      Sell

      US team and partners.

      CEO USA 2 quarters

    6. 6

      Review

      Margin and follow-ons.

      Group CFO quarterly

    First result
    4 quarters
    Cost
    Team time
    Owner
    Director, AI & Data Science (Marketing Measurement & Effectiveness)

    Smallest test

    Price one package and offer it to one client.

    Why it works

    Package two accelerators (for example a lightweight MMM refresh and an incrementality test kit) with fixed scope, price, timeline and a client-cloud deployment; sell them through partners and the US team.

    Packaged products are easier to buy and to staff than custom engagements.

    Risks and how to handle them

    • Clients want custom work

      Keep packages as the first phase.

    Evidence

    • HiringDirector, AI & Data Science (Marketing Measurement & Effectiveness), New York or Montreal (posted August 18, 2026): "Every senior marketing and commerce leader we talk to is asking the same two questions — am I still visible, and can I still prove what worked — and almost nobody can answer them." The director runs MMM, incrementality, geo-lift and attribution, and will "help us productize what we build — turning measurement work into reusable accelerators and points of view that scale across accounts".Source
    • HiringArtefact's description in its job posts: "2,500+ people across 27 countries and 1,000 clients"; "an applied AI company" that builds systems "in our clients' own cloud"; clients named include Ubisoft, Sisley, OVH, Thales and Edenred; "Agentic AI lands on marketing before it lands anywhere else. Agents browse, compare and buy; clicks stop meaning what they meant; the shelf turns into an API."Source
    • Your websiteOffers include Marketing ROI (MMM, Testing & Attribution), Media Services (SEO, paid search, paid social, programmatic, retail media, affiliate), Google Marketing Platform and Amazon DSP reseller pages, CDP partner pages (Treasure Data, BlueConic), Hackathons, GenAI Academy and a Data & AI Maturity Assessment. The contact page is one global form ("Business Email Only", country) with no choice of offer or meeting booking; the homepage lists nine regional hello@ addresses.Source
  • 18

    Artefact serves 1,000 clients across consulting, data platforms, AI and marketing services. Many clients buy one practice; the offers page lists more than 30.

    High impactHigh effort First result in 4 quarters Group CEO

    First action

    Export clients by practice for the last two years.

    How to measure it

    Multi-practice clients

    Now
    –
    Target
    +20%
    By
    4 quarters

    Steps

    1. 1

      Map

      Clients by offer.

      Marketing Analyst 1 month

    2. 2

      Pick plays

      Three next purchases.

      Group CEO 2 weeks

    3. 3

      Proof packs

      One per play.

      SEO Content Director 1 month

    4. 4

      Run

      Partner-led.

      Lead Partner, Marketing Data & Digital 2 quarters

    5. 5

      Incentives

      Credit across practices.

      Group COO 1 quarter

    6. 6

      Review

      Quarterly.

      Group CEO quarterly

    First result
    4 quarters
    Cost
    Staff time
    Owner
    Group CEO

    Smallest test

    Run one play with ten clients.

    Why it works

    Build a client-by-offer map from the CRM, flag the three most common next purchases (for example SEO client without AI Search, media client without measurement), and run partner-led plays with a short proof pack for each.

    Selling to existing clients is cheaper than winning new ones and deepens relationships against rivals.

    Risks and how to handle them

    • Practices guard their clients

      Share credit on cross-sold work.

    Evidence

    • HiringArtefact's description in its job posts: "2,500+ people across 27 countries and 1,000 clients"; "an applied AI company" that builds systems "in our clients' own cloud"; clients named include Ubisoft, Sisley, OVH, Thales and Edenred; "Agentic AI lands on marketing before it lands anywhere else. Agents browse, compare and buy; clicks stop meaning what they meant; the shelf turns into an API."Source
    • Your websiteOffers include Marketing ROI (MMM, Testing & Attribution), Media Services (SEO, paid search, paid social, programmatic, retail media, affiliate), Google Marketing Platform and Amazon DSP reseller pages, CDP partner pages (Treasure Data, BlueConic), Hackathons, GenAI Academy and a Data & AI Maturity Assessment. The contact page is one global form ("Business Email Only", country) with no choice of offer or meeting booking; the homepage lists nine regional hello@ addresses.Source
    • HiringThe Greenhouse board lists 141 open roles (checked October 23, 2026), led by Data Engineering (30), Data Science (28) and Data Consulting (27); the most roles are in Paris (31), Casablanca (10) and Utrecht (10). New Consulting Partner roles opened in Zurich and Lausanne on October 12, 2026.Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 19

    Artefact's own job post says "the shelf turns into an API". Yet its offer pages are marked up as articles written by a CMS user, with no service or offer data, so an assistant comparing consultancies gets no structured facts.

    Medium impactLow effort First result in 1 month Senior Consultant SEO/GEO

    First action

    Write the markup template for one offer.

    How to measure it

    Offer pages cited

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Template

      Service schema fields.

      Senior Consultant SEO/GEO 2 days

    2. 2

      Apply

      All 33 offers.

      Web Manager 1 week

    3. 3

      Organisation

      Offices and sameAs.

      Web Manager 1 day

    4. 4

      Validate

      Rich results test.

      Senior Consultant SEO/GEO 1 day

    5. 5

      Align

      With llms.txt.

      SEO Content Director 1 day

    6. 6

      Measure

      Citations monthly.

      Senior Consultant SEO/GEO monthly

    First result
    1 month
    Cost
    $0
    Owner
    Senior Consultant SEO/GEO

    Smallest test

    Mark up the AI Search page first.

    Why it works

    Add ProfessionalService and Service markup to each offer page (name, description, areas served, industries, related cases), organisation markup with offices, and keep the facts consistent with llms.txt.

    Structured facts are what agents and AI answers quote; it is also a demo of agent-ready content for clients.

    Risks and how to handle them

    • Plugin overwrites

      Set markup per post type.

    Evidence

    • Your websiteStructured data: the homepage and offer pages are marked up as an "Article" written by a CMS user account, with no Service, ProfessionalService or Offer markup, even on the 33 offer pages.Source
    • HiringArtefact's description in its job posts: "2,500+ people across 27 countries and 1,000 clients"; "an applied AI company" that builds systems "in our clients' own cloud"; clients named include Ubisoft, Sisley, OVH, Thales and Edenred; "Agentic AI lands on marketing before it lands anywhere else. Agents browse, compare and buy; clicks stop meaning what they meant; the shelf turns into an API."Source
    • Your websiteartefact.com/llms.txt, the file meant to tell AI assistants what the site is, is generated automatically by the SEO plugin. Its "Pages" list opens with "Adopt AI – VIP Cocktail 2026" ("EXCLUSIVE INVITATION"), "Re-engagement Page", "Hub test" and a VivaTech VIP after-hours invitation; several offers are described only by their first heading ("Challenges", "Why embrace data-driven Sales?", "MEDIA SERVICES"); each section stops at 100 entries, so it lists 100 of 108 case studies and 100 of 623 blog posts. It names no AI Search offer.Source
  • 20

    Artefact has 2,500+ people in 27 countries and hires heavily (141 open roles). Consultants who leave often join clients, but the site has no alumni page.

    Medium impactLow effort First result in 2 quarters Global Marketing Lead

    First action

    List former staff now at client companies.

    How to measure it

    Alumni-sourced meetings

    Now
    –
    Target
    30 a year
    By
    4 quarters

    Steps

    1. 1

      Find alumni

      LinkedIn and HR lists.

      Talent Acquisition 1 month

    2. 2

      Group

      LinkedIn group and newsletter.

      Global Marketing Lead 2 weeks

    3. 3

      Invite

      Adopt AI alumni session.

      Adopt AI Event Manager 1 quarter

    4. 4

      Bonus

      For introductions.

      Group COO 1 month

    5. 5

      Tag

      Alumni in CRM.

      Marketing Operations 1 month

    6. 6

      Measure

      Meetings and hires.

      Marketing Analyst quarterly

    First result
    2 quarters
    Cost
    Event costs
    Owner
    Global Marketing Lead

    Smallest test

    Invite 50 alumni to the summit.

    Why it works

    Launch an alumni group with a quarterly newsletter, invitations to Adopt AI and an introductions bonus; tag alumni at client companies in the CRM.

    Alumni at clients are warm buyers and referrers, and a network also helps hiring.

    Risks and how to handle them

    • Low engagement

      Lead with events and jobs.

    Evidence

    • HiringThe Greenhouse board lists 141 open roles (checked October 23, 2026), led by Data Engineering (30), Data Science (28) and Data Consulting (27); the most roles are in Paris (31), Casablanca (10) and Utrecht (10). New Consulting Partner roles opened in Zurich and Lausanne on October 12, 2026.Source
    • HiringArtefact's description in its job posts: "2,500+ people across 27 countries and 1,000 clients"; "an applied AI company" that builds systems "in our clients' own cloud"; clients named include Ubisoft, Sisley, OVH, Thales and Edenred; "Agentic AI lands on marketing before it lands anywhere else. Agents browse, compare and buy; clicks stop meaning what they meant; the shelf turns into an API."Source
    • HiringAdopt AI hiring: a freelance Event Manager for the Adopt AI hackathons (posted October 19, 2026), held "from 2 to 4 December 2026" at the Grand Palais during Adopt AI, described as "the largest European show dedicated to AI", with post-event "valorisation" in January; plus communication and events interns for Adopt AI (posted September 9, 2026).Source
  • 21

    The homepage promotes a report on agentic supervision and a Data & AI Maturity Assessment offer exists. A static report is read once; an assessment brings readers back with their own score.

    Medium impactMedium effort First result in 2 quarters Group CEO

    First action

    Draft ten questions from the report's framework.

    How to measure it

    Assessments

    Now
    –
    Target
    1,000
    By
    2 quarters

    Steps

    1. 1

      Questions

      Ten from the report.

      Partner, AI Strategy & Transformation 2 weeks

    2. 2

      Build

      Form and scoring.

      Web Manager 1 month

    3. 3

      Benchmark

      Peer averages.

      Marketing Analyst 1 month

    4. 4

      Follow-up

      Partner calls for low scores.

      Lead Partner, Marketing Data & Digital ongoing

    5. 5

      Promote

      LinkedIn and events.

      Global Marketing Lead 1 quarter

    6. 6

      Report

      Findings edition.

      Group CEO 2 quarters

    First result
    2 quarters
    Cost
    Developer time
    Owner
    Group CEO

    Smallest test

    Publish five questions as a LinkedIn poll series.

    Why it works

    Turn the report's framework into a 10-question online assessment that scores agent governance readiness, benchmarks against peers and offers a partner call for low scores.

    Self-scoring tools generate qualified leads and benchmark data for future reports.

    Risks and how to handle them

    • Too generic

      Segment questions by industry.

    Evidence

    • Your websiteHomepage: H1 "Artefact accelerates AI transformation"; client quotes from Legrand, Savencia and Nexans; "Adopt AI International Summit 2nd Edition 3 - 4 December, 2026. Grand Palais - PARIS"; a "Future of Agentic Supervision" report download. The linked YouTube channel (@AdoptAI-GrandPalais) has 303 videos, 66,405 views and 243 subscribers.Source
    • Your websiteOffers include Marketing ROI (MMM, Testing & Attribution), Media Services (SEO, paid search, paid social, programmatic, retail media, affiliate), Google Marketing Platform and Amazon DSP reseller pages, CDP partner pages (Treasure Data, BlueConic), Hackathons, GenAI Academy and a Data & AI Maturity Assessment. The contact page is one global form ("Business Email Only", country) with no choice of offer or meeting booking; the homepage lists nine regional hello@ addresses.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableInfo

Turn the research into a list you can act on

These ideas start with finding the right companies. Info finds them and the right person at each, researches every one and drafts the outreach, then asks before it sends.

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ProgrammableTalk

Fill the events in this plan

These ideas are events. Talk gets registrants for them and tells you who's coming and what their company does before the day.

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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 26, 2026, and cites them throughout. Artefact did not commission, review or endorse it, and Programmable is not affiliated with Artefact. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Artefact runs its business.

Something wrong, or do you represent Artefact? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 308 ideas

    Self-audit of artefact.com for AI Search, an AI Search offer page, index clean-up, localised titles, homepage speed and an event scorecard; the contact form and service markup.

  2. Days 31 to 6010 ideas

    Visibility and Proof diagnostic, case library, Adopt AI follow-up, replay clips, owned email, LinkedIn measurement, partner co-marketing and awards; the alumni network and the self-assessment.

  3. Days 61 to 903 ideas

    Commit to the big bets: the AI visibility index, packaged measurement accelerators and cross-sell across 1,000 clients.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value moving from proofs of concept to production. The most cited problem: AI pilots that never scale.

  • Data and AI expertise combined with marketing know-how
  • Losing visibility as search moves to AI answers
  • In their words: “business impact”

Market

Competitive landscape

4 competitors compared: Ekimetrics, fifty-five, Fractal and Large integrators and strategy firms.

  • Gap to exploit: Proven AI Search measurement and activation for enterprises
  • Ekimetrics: Narrower media services
  • fifty-five: Less enterprise AI engineering

Hiring signals

Artefact is building AI Search into a named service: Senior SEO/GEO consultants for the Paris AI Search team and an SEO Content Director to set GEO methods for a 20+ London SEO team, just after the GetMint partnership…

  • Senior Consultant SEO/GEO (Paris): Growing the AI Search team. Ideas 1, 2.
  • SEO Content Director (London): GEO methods for a 20+ SEO team. Ideas 1, 4, 19.
  • Marketing Manager (London): LinkedIn, events tracked to outcomes, awards, PR. Ideas 6, 12, 14.

From the team that wrote this playbook

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  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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