Atticus growth playbook

Add "Accidents & Injuries" to the main menu, the footer's Fields of Law and the quiz start, and redirect /accidents-injuries to the live page. Refresh that page with current proof and a California focus. Then publish a first cluster of plain-language guides written or reviewed by the injury attorney: what to do after a car accident in California, insurance claim steps, deadlines to ask a lawyer about, and slip-and-fall basics, each ending in the free quiz. Route every page through legal and ethics review: no outcome promises and no advice beyond general information.

The Growth Pod and the new attorney both need injured people to find Atticus. The content library already wins search for workers' comp; the same method can reach accident victims, who search at the moment they need help.

[ ] "Accidents & Injuries" in the main menu
[ ] Injury in the footer Fields of Law
[ ] /accidents-injuries redirects to the live page
[ ] Review count matches the homepage
[ ] Ten California accident and premises guides planned
[ ] Attorney review on every guide
[ ] Legal and ethics sign-off
[ ] Quiz starts tracked per guide

• Advertising rules for injury law are strict

  Every page goes through legal and ethics review before it goes live.

• Leads from outside California

  Say clearly where the in-house practice takes cases and route the rest to network firms.

• HiringLead Attorney, Injury (remote, posted September 15, 2026): Atticus is "quickly scaling an injury practice to help victims of accidents, misconduct, and violence get compensation from insurance". The role requires "deep personal injury experience at a plaintiff's firm, ideally across motor vehicle accidents and premises liability", being based in California and licensed there; the attorney will "leverage an inflow of injured people who already trust us" and have "a seat at the table" from "hiring the team to designing our brand".Source
• Your websiteAccidents & Injuries page (/accidents-injuries/home) is live but not linked from the homepage menu or footer; its sitemap date is June 10, 2021. It says "300+ clients daily", "Rated 4.9 stars with 12,000+ verified client reviews" (the homepage says 20,000+) and that matched firms work for "usually 15-33%" of the recovery. The shorter /accidents-injuries returns 404 (checked twice on October 22, 2026).Source
• Your websiteSitemap (787 URLs, read October 22, 2026): 706 /advice articles. All 34 URLs containing "injury" or "accident" are workers' compensation articles (for example 22 "workers-comp-...-injury-settlements" pages); none covers car accidents or premises liability. 65 /locations pages: 49 for disability benefits (34 states and 15 cities) and 15 for workers' comp states, none for injury. One city page is spelled /philidelphia-pennsylvania (the correct spelling returns 404). 403 sitemap entries were last modified in 2024.Source
• Your websiteHomepage (checked October 22, 2026): page title "Get help for disability, workers' comp, and VA benefit cases"; the main menu lists Disability Benefits and Workers' Comp only, and the footer's "Fields of Law" lists Disability Benefits and Workers' Compensation. Claims "Trusted by 1,000+ clients daily", "Rated 4.9 stars on TrustPilot with 20,000+ verified reviews", a "2-minute quiz" with "No email required", help "via call, text, or chat" and "100+ top firms chosen from thousands"; all three client profiles are disability cases.Source
• HiringEngineering Manager, Growth (remote, posted August 27, 2026): leads a Growth Pod of "four full-stack engineers, a PM, a designer, and a data scientist" whose goal is "delivering experiences to help our clients find Atticus and understand how we can help them in a moment of crisis". The team "operates on a rapid experimentation cadence"; A/B testing and experiment design are listed as a plus; the stack is Go, TypeScript and Next.js, Temporal and GCP.Source

Update the report with the latest public SSA hearing-office data, add a "change since last year" column by state and office, and publish a short press note with the three most striking findings. Then set a quarterly update date so reporters know when to come back, and offer a spokesperson for comment.

Reporters cite data that is current and easy to quote. A refreshed, dated report gives the comms program its first story without new research.

• Data lags

  State the data date clearly on the page.

• HiringHead of Communications (remote, posted September 14, 2026), the company's first, reporting to the Chief Marketing Officer: a program "anchored in two engines: data journalism and policy-driven storytelling, particularly around the SSA"; "Every change at the Social Security Administration, every Congressional hearing on benefits access, every backlog data release" is a moment "where Atticus has something distinctive to say". Owns a 12-month editorial calendar, rapid response when SSA news breaks, placements in the New York Times, Wall Street Journal and Bloomberg, and DC fly-ins with the Head of Policy and Public Affairs.Source
• Your websiteThe "Disability news reports" section has four reports (2024 COLA impact, the end of the ACP internet program, hearing wait-time data and judge approval data). The wait-time report is titled "Social Security Disability Hearing Wait Times in 2025", written by a data journalist, last updated July 9, 2025, with figures "As of May 2025" (167 hearing offices, 7.8 months average wait). Its "Why trust us?" box says Atticus has "helped over 10,000 Americans apply for disability benefits".Source
• HiringCompany description in the job posts: "hundreds of thousands of people" helped to access "over $10 billion in life-changing aid", "over 20,000 five-star reviews", more than $100 million raised from Forerunner, GV and True Ventures including a Series C closed in April 2025, and a certified B Corporation; it describes itself as "a modern law firm" for SSDI, workers' compensation and insurance settlements.Source

Keep the approved proof points (review count, people helped, aid accessed, outcome statements with their sources) in one content entry that every page pulls from. Have legal approve each claim once, with its substantiation and wording, then replace the hard-coded numbers on the homepage, injury page, trust boxes and help center.

Consistent, sourced numbers read as credible to people in crisis and to reporters, and legal reviews them once instead of page by page.

• A claim cannot be substantiated

  Remove it rather than reword it.

• Your websiteHomepage (checked October 22, 2026): page title "Get help for disability, workers' comp, and VA benefit cases"; the main menu lists Disability Benefits and Workers' Comp only, and the footer's "Fields of Law" lists Disability Benefits and Workers' Compensation. Claims "Trusted by 1,000+ clients daily", "Rated 4.9 stars on TrustPilot with 20,000+ verified reviews", a "2-minute quiz" with "No email required", help "via call, text, or chat" and "100+ top firms chosen from thousands"; all three client profiles are disability cases.Source
• Your websiteAccidents & Injuries page (/accidents-injuries/home) is live but not linked from the homepage menu or footer; its sitemap date is June 10, 2021. It says "300+ clients daily", "Rated 4.9 stars with 12,000+ verified client reviews" (the homepage says 20,000+) and that matched firms work for "usually 15-33%" of the recovery. The shorter /accidents-injuries returns 404 (checked twice on October 22, 2026).Source
• Your websiteThe "Disability news reports" section has four reports (2024 COLA impact, the end of the ACP internet program, hearing wait-time data and judge approval data). The wait-time report is titled "Social Security Disability Hearing Wait Times in 2025", written by a data journalist, last updated July 9, 2025, with figures "As of May 2025" (167 hearing offices, 7.8 months average wait). Its "Why trust us?" box says Atticus has "helped over 10,000 Americans apply for disability benefits".Source
• Your websiteHelp center home: "Our technology and experience have helped 80% of our clients to win benefits (3x the national average)"; the homepage says "3x better outcomes vs. doing it alone" and the injury page "3.5x higher compensation when represented by a lawyer*". The footer says "This website is lawyer advertising" and is signed Atticus Law, P.C.Source
• HiringCompany description in the job posts: "hundreds of thousands of people" helped to access "over $10 billion in life-changing aid", "over 20,000 five-star reviews", more than $100 million raised from Forerunner, GV and True Ventures including a Series C closed in April 2025, and a certified B Corporation; it describes itself as "a modern law firm" for SSDI, workers' compensation and insurance settlements.Source

List every tag with its owner and purpose, remove duplicates (two session-analytics tools, several ad pixels), load the rest after the first interaction or server-side, and give the hero photo a priority hint and a smaller mobile size. Re-run PageSpeed and watch the Chrome UX Report for 28 days.

A faster first tap means more quiz starts, and passing Core Web Vitals helps the advice library compete in search.

• Ad attribution drops

  Move key events server-side before deferring pixels.

• PageSpeed testGoogle PageSpeed for the atticus.com homepage (October 22, 2026). Real Chrome visitors (Chrome UX Report, 75th percentile): main content in 2.1 s and no layout shift, both good, but taps respond in 238 ms, so the page fails Core Web Vitals on responsiveness (INP; good is 200 ms). The mobile lab test scores 39 out of 100: Largest Contentful Paint 7.8 s (the hero photo), Total Blocking Time 2,912 ms, 2.7 MB and 152 requests, about 893 KB of unused JavaScript. Third-party scripts with the most main-thread blocking: PostHog 410 ms, Facebook 368 ms, TikTok 271 ms, OptiMonk 116 ms, plus Google Tag Manager, Microsoft Clarity and Taboola. Accessibility audit: buttons without an accessible name, headings out of order and no main landmark.Source
• HiringEngineering Manager, Growth (remote, posted August 27, 2026): leads a Growth Pod of "four full-stack engineers, a PM, a designer, and a data scientist" whose goal is "delivering experiences to help our clients find Atticus and understand how we can help them in a moment of crisis". The team "operates on a rapid experimentation cadence"; A/B testing and experiment design are listed as a plus; the stack is Go, TypeScript and Next.js, Temporal and GCP.Source
• Your websiteHomepage (checked October 22, 2026): page title "Get help for disability, workers' comp, and VA benefit cases"; the main menu lists Disability Benefits and Workers' Comp only, and the footer's "Fields of Law" lists Disability Benefits and Workers' Compensation. Claims "Trusted by 1,000+ clients daily", "Rated 4.9 stars on TrustPilot with 20,000+ verified reviews", a "2-minute quiz" with "No email required", help "via call, text, or chat" and "100+ top firms chosen from thousands"; all three client profiles are disability cases.Source

Name every icon button (menu, carousel arrows, quiz controls), fix the heading order, add a main landmark and skip link, then test the quiz with a screen reader and keyboard only. Add an accessibility statement with a phone line for help.

An accessible quiz is both the right thing for this audience and a conversion fix; it also supports the B Corporation mission story.

• New gaps with each release

  Add automated checks to the build.

• PageSpeed testGoogle PageSpeed for the atticus.com homepage (October 22, 2026). Real Chrome visitors (Chrome UX Report, 75th percentile): main content in 2.1 s and no layout shift, both good, but taps respond in 238 ms, so the page fails Core Web Vitals on responsiveness (INP; good is 200 ms). The mobile lab test scores 39 out of 100: Largest Contentful Paint 7.8 s (the hero photo), Total Blocking Time 2,912 ms, 2.7 MB and 152 requests, about 893 KB of unused JavaScript. Third-party scripts with the most main-thread blocking: PostHog 410 ms, Facebook 368 ms, TikTok 271 ms, OptiMonk 116 ms, plus Google Tag Manager, Microsoft Clarity and Taboola. Accessibility audit: buttons without an accessible name, headings out of order and no main landmark.Source
• Your websiteHomepage (checked October 22, 2026): page title "Get help for disability, workers' comp, and VA benefit cases"; the main menu lists Disability Benefits and Workers' Comp only, and the footer's "Fields of Law" lists Disability Benefits and Workers' Compensation. Claims "Trusted by 1,000+ clients daily", "Rated 4.9 stars on TrustPilot with 20,000+ verified reviews", a "2-minute quiz" with "No email required", help "via call, text, or chat" and "100+ top firms chosen from thousands"; all three client profiles are disability cases.Source
• HiringCompany description in the job posts: "hundreds of thousands of people" helped to access "over $10 billion in life-changing aid", "over 20,000 five-star reviews", more than $100 million raised from Forerunner, GV and True Ventures including a Series C closed in April 2025, and a certified B Corporation; it describes itself as "a modern law firm" for SSDI, workers' compensation and insurance settlements.Source

Decide whether VA is a current service. If not, take it out of the title and sitemap and add an honest line to the quiz pointing veterans to accredited help. If it is, restore a VA page with how Atticus helps. Either way, make the title name the injury practice.

A title that matches the services avoids disappointed visits and gives the new injury practice the search space instead.

• Veterans still search for Atticus

  Keep a short VA page that points to accredited help.

• Your website/va-benefits/home (still in the sitemap) redirects to the homepage, while the homepage title still offers help with "VA benefit cases".Source
• Your websiteHomepage (checked October 22, 2026): page title "Get help for disability, workers' comp, and VA benefit cases"; the main menu lists Disability Benefits and Workers' Comp only, and the footer's "Fields of Law" lists Disability Benefits and Workers' Compensation. Claims "Trusted by 1,000+ clients daily", "Rated 4.9 stars on TrustPilot with 20,000+ verified reviews", a "2-minute quiz" with "No email required", help "via call, text, or chat" and "100+ top firms chosen from thousands"; all three client profiles are disability cases.Source
• HiringLead Attorney, Injury (remote, posted September 15, 2026): Atticus is "quickly scaling an injury practice to help victims of accidents, misconduct, and violence get compensation from insurance". The role requires "deep personal injury experience at a plaintiff's firm, ideally across motor vehicle accidents and premises liability", being based in California and licensed there; the attorney will "leverage an inflow of injured people who already trust us" and have "a seat at the table" from "hiring the team to designing our brand".Source

Mark the Spanish articles lang="es" with hreflang pairs, add a Spanish landing page and quiz, fill the Spanish help center with the top articles, and let people choose a Spanish-speaking advocate by call or text. Expand to the 20 most-read disability topics in Spanish, all reviewed by a Spanish-speaking attorney.

Many Americans who need disability or injury help prefer Spanish, and few rivals give them a full path; the content and partners already exist.

• Not enough Spanish-speaking advocates

  Start with text and a callback window.

• Your websiteSpanish: seven Spanish-language articles (for example "¿Cuánto tarda ser aprobado para beneficios por incapacidad?") are served with lang="en" and no hreflang tags; /es returns 404; the Spanish help center at help.atticus.com/es/ says it "doesn't have any articles or collections yet", while the English one has collections such as "Qualifying for benefits" (11 articles). The California disability location page lists a network firm that supports clients in English, Spanish and Mandarin.Source
• Your websiteHomepage (checked October 22, 2026): page title "Get help for disability, workers' comp, and VA benefit cases"; the main menu lists Disability Benefits and Workers' Comp only, and the footer's "Fields of Law" lists Disability Benefits and Workers' Compensation. Claims "Trusted by 1,000+ clients daily", "Rated 4.9 stars on TrustPilot with 20,000+ verified reviews", a "2-minute quiz" with "No email required", help "via call, text, or chat" and "100+ top firms chosen from thousands"; all three client profiles are disability cases.Source
• HiringParalegal (posted August 31, 2026): "Each day, thousands of people seek our help getting disability benefits or insurance compensation"; paralegals also "help Marketing source clients who'd be great in testimonials". Client Experience Associates and Specialists (posted June 18, 2026) talk to clients by phone, "figure out whether we can help them", work in Salesforce, and note "Our service is totally free".Source
• HiringEngineering Manager, Growth (remote, posted August 27, 2026): leads a Growth Pod of "four full-stack engineers, a PM, a designer, and a data scientist" whose goal is "delivering experiences to help our clients find Atticus and understand how we can help them in a moment of crisis". The team "operates on a rapid experimentation cadence"; A/B testing and experiment design are listed as a plus; the stack is Go, TypeScript and Next.js, Temporal and GCP.Source

Add one optional question to the disability and workers' comp quizzes ("Was anyone else involved in how you were hurt?"). When the answer is yes, the advocate tells the client they can ask the injury attorney to review it, and the attorney decides. Track how many reviews become cases.

People who already trust Atticus are the warmest injury leads, and the question helps clients find options they may not know to ask about.

• Clients feel sold to

  Keep it optional and explained.

• HiringLead Attorney, Injury (remote, posted September 15, 2026): Atticus is "quickly scaling an injury practice to help victims of accidents, misconduct, and violence get compensation from insurance". The role requires "deep personal injury experience at a plaintiff's firm, ideally across motor vehicle accidents and premises liability", being based in California and licensed there; the attorney will "leverage an inflow of injured people who already trust us" and have "a seat at the table" from "hiring the team to designing our brand".Source
• HiringSenior Engineering Manager (remote, posted August 27, 2026): "multiple EM roles"; pods cover "Consumer product experimentation", "Getting clients to the right lawyer. Honing the intake experience for people in crisis and optimizing the ML matching systems underneath it", "Scaling our tools for attorneys" for network firms and "our own in-house law firm", and an "AI-native legal product".Source
• HiringParalegal (posted August 31, 2026): "Each day, thousands of people seek our help getting disability benefits or insurance compensation"; paralegals also "help Marketing source clients who'd be great in testimonials". Client Experience Associates and Specialists (posted June 18, 2026) talk to clients by phone, "figure out whether we can help them", work in Salesforce, and note "Our service is totally free".Source
• Your websiteSitemap (787 URLs, read October 22, 2026): 706 /advice articles. All 34 URLs containing "injury" or "accident" are workers' compensation articles (for example 22 "workers-comp-...-injury-settlements" pages); none covers car accidents or premises liability. 65 /locations pages: 49 for disability benefits (34 states and 15 cities) and 15 for workers' comp states, none for injury. One city page is spelled /philidelphia-pennsylvania (the correct spelling returns 404). 403 sitemap entries were last modified in 2024.Source

Build a ranked backlog of 20 quiz tests and run two a week: show "what happens next" before the last step, let people pick call, text or chat, show the advocate's response time, shorten questions on mobile, and test the injury and workers' comp quiz starts separately. Report each result in one shared sheet.

A steady pace of small tests compounds, and the backlog gives the new manager a running start.

• Underpowered tests

  Use the data scientist's sample-size checks.

• HiringEngineering Manager, Growth (remote, posted August 27, 2026): leads a Growth Pod of "four full-stack engineers, a PM, a designer, and a data scientist" whose goal is "delivering experiences to help our clients find Atticus and understand how we can help them in a moment of crisis". The team "operates on a rapid experimentation cadence"; A/B testing and experiment design are listed as a plus; the stack is Go, TypeScript and Next.js, Temporal and GCP.Source
• Your websiteHomepage (checked October 22, 2026): page title "Get help for disability, workers' comp, and VA benefit cases"; the main menu lists Disability Benefits and Workers' Comp only, and the footer's "Fields of Law" lists Disability Benefits and Workers' Compensation. Claims "Trusted by 1,000+ clients daily", "Rated 4.9 stars on TrustPilot with 20,000+ verified reviews", a "2-minute quiz" with "No email required", help "via call, text, or chat" and "100+ top firms chosen from thousands"; all three client profiles are disability cases.Source
• PageSpeed testGoogle PageSpeed for the atticus.com homepage (October 22, 2026). Real Chrome visitors (Chrome UX Report, 75th percentile): main content in 2.1 s and no layout shift, both good, but taps respond in 238 ms, so the page fails Core Web Vitals on responsiveness (INP; good is 200 ms). The mobile lab test scores 39 out of 100: Largest Contentful Paint 7.8 s (the hero photo), Total Blocking Time 2,912 ms, 2.7 MB and 152 requests, about 893 KB of unused JavaScript. Third-party scripts with the most main-thread blocking: PostHog 410 ms, Facebook 368 ms, TikTok 271 ms, OptiMonk 116 ms, plus Google Tag Manager, Microsoft Clarity and Taboola. Accessibility audit: buttons without an accessible name, headings out of order and no main landmark.Source

Measure time to first contact for every quiz, by channel and hour, and set targets (for example under five minutes in staffed hours). Offer a scheduled callback outside staffed hours and a text-first option. Compare conversion by speed band.

For people in crisis, a fast human answer is the difference between staying and giving up.

• Staffing peaks

  Shift schedules to the busiest hours.

• HiringParalegal (posted August 31, 2026): "Each day, thousands of people seek our help getting disability benefits or insurance compensation"; paralegals also "help Marketing source clients who'd be great in testimonials". Client Experience Associates and Specialists (posted June 18, 2026) talk to clients by phone, "figure out whether we can help them", work in Salesforce, and note "Our service is totally free".Source
• Your websiteHomepage (checked October 22, 2026): page title "Get help for disability, workers' comp, and VA benefit cases"; the main menu lists Disability Benefits and Workers' Comp only, and the footer's "Fields of Law" lists Disability Benefits and Workers' Compensation. Claims "Trusted by 1,000+ clients daily", "Rated 4.9 stars on TrustPilot with 20,000+ verified reviews", a "2-minute quiz" with "No email required", help "via call, text, or chat" and "100+ top firms chosen from thousands"; all three client profiles are disability cases.Source
• Your websiteAccidents & Injuries page (/accidents-injuries/home) is live but not linked from the homepage menu or footer; its sitemap date is June 10, 2021. It says "300+ clients daily", "Rated 4.9 stars with 12,000+ verified client reviews" (the homepage says 20,000+) and that matched firms work for "usually 15-33%" of the recovery. The shorter /accidents-injuries returns 404 (checked twice on October 22, 2026).Source

Give paralegals a simple nomination form, ask clients for written consent, and produce six stories: two disability, two workers' comp, two injury, with photos or short video. Put them on each field's page and in ads. Legal reviews each story for advertising rules.

People in crisis trust people like them, and stories from each field make every page feel written for its visitor.

• Privacy

  Offer first-name-only and no photo.

• HiringParalegal (posted August 31, 2026): "Each day, thousands of people seek our help getting disability benefits or insurance compensation"; paralegals also "help Marketing source clients who'd be great in testimonials". Client Experience Associates and Specialists (posted June 18, 2026) talk to clients by phone, "figure out whether we can help them", work in Salesforce, and note "Our service is totally free".Source
• Your websiteHomepage (checked October 22, 2026): page title "Get help for disability, workers' comp, and VA benefit cases"; the main menu lists Disability Benefits and Workers' Comp only, and the footer's "Fields of Law" lists Disability Benefits and Workers' Compensation. Claims "Trusted by 1,000+ clients daily", "Rated 4.9 stars on TrustPilot with 20,000+ verified reviews", a "2-minute quiz" with "No email required", help "via call, text, or chat" and "100+ top firms chosen from thousands"; all three client profiles are disability cases.Source
• Your websiteAccidents & Injuries page (/accidents-injuries/home) is live but not linked from the homepage menu or footer; its sitemap date is June 10, 2021. It says "300+ clients daily", "Rated 4.9 stars with 12,000+ verified client reviews" (the homepage says 20,000+) and that matched firms work for "usually 15-33%" of the recovery. The shorter /accidents-injuries returns 404 (checked twice on October 22, 2026).Source

Model one funnel in BigQuery and dbt that joins site events, quiz answers, Salesforce conversations and case status by field of law and channel. Give marketing a weekly view of cost per signed case. Use it to set ad budgets and to judge the Growth Pod's tests on cases, not clicks.

Spend moves to the channels that produce clients, and every team works from the same numbers.

• Health data in marketing tools

  Aggregate and restrict access.

• HiringStaff Data Engineer (remote, posted August 27, 2026): "our first in-house Data Engineer" to own the warehouse, pipelines and transformation layer (BigQuery, dbt, Dagster or Airflow), working with data scientists and analysts, with experience "transitioning data infrastructure from an outsourced or contractor model to an in-house team" as a plus.Source
• PageSpeed testGoogle PageSpeed for the atticus.com homepage (October 22, 2026). Real Chrome visitors (Chrome UX Report, 75th percentile): main content in 2.1 s and no layout shift, both good, but taps respond in 238 ms, so the page fails Core Web Vitals on responsiveness (INP; good is 200 ms). The mobile lab test scores 39 out of 100: Largest Contentful Paint 7.8 s (the hero photo), Total Blocking Time 2,912 ms, 2.7 MB and 152 requests, about 893 KB of unused JavaScript. Third-party scripts with the most main-thread blocking: PostHog 410 ms, Facebook 368 ms, TikTok 271 ms, OptiMonk 116 ms, plus Google Tag Manager, Microsoft Clarity and Taboola. Accessibility audit: buttons without an accessible name, headings out of order and no main landmark.Source
• HiringEngineering Manager, Growth (remote, posted August 27, 2026): leads a Growth Pod of "four full-stack engineers, a PM, a designer, and a data scientist" whose goal is "delivering experiences to help our clients find Atticus and understand how we can help them in a moment of crisis". The team "operates on a rapid experimentation cadence"; A/B testing and experiment design are listed as a plus; the stack is Go, TypeScript and Next.js, Temporal and GCP.Source
• HiringParalegal (posted August 31, 2026): "Each day, thousands of people seek our help getting disability benefits or insurance compensation"; paralegals also "help Marketing source clients who'd be great in testimonials". Client Experience Associates and Specialists (posted June 18, 2026) talk to clients by phone, "figure out whether we can help them", work in Salesforce, and note "Our service is totally free".Source

Prepare a template "What this SSA change means for you" page: plain summary, who is affected, what to watch, a spokesperson quote and a link to the free quiz. Publish within 24 hours of major news, pitch it to reporters, and update it as details emerge. Legal reviews each page.

The same page serves reporters and claimants, so every news cycle builds both coverage and search traffic.

• Speed over accuracy

  Publish only confirmed facts; update as needed.

• HiringHead of Communications (remote, posted September 14, 2026), the company's first, reporting to the Chief Marketing Officer: a program "anchored in two engines: data journalism and policy-driven storytelling, particularly around the SSA"; "Every change at the Social Security Administration, every Congressional hearing on benefits access, every backlog data release" is a moment "where Atticus has something distinctive to say". Owns a 12-month editorial calendar, rapid response when SSA news breaks, placements in the New York Times, Wall Street Journal and Bloomberg, and DC fly-ins with the Head of Policy and Public Affairs.Source
• Your websiteThe "Disability news reports" section has four reports (2024 COLA impact, the end of the ACP internet program, hearing wait-time data and judge approval data). The wait-time report is titled "Social Security Disability Hearing Wait Times in 2025", written by a data journalist, last updated July 9, 2025, with figures "As of May 2025" (167 hearing offices, 7.8 months average wait). Its "Why trust us?" box says Atticus has "helped over 10,000 Americans apply for disability benefits".Source
• Your websiteSitemap (787 URLs, read October 22, 2026): 706 /advice articles. All 34 URLs containing "injury" or "accident" are workers' compensation articles (for example 22 "workers-comp-...-injury-settlements" pages); none covers car accidents or premises liability. 65 /locations pages: 49 for disability benefits (34 states and 15 cities) and 15 for workers' comp states, none for injury. One city page is spelled /philidelphia-pennsylvania (the correct spelling returns 404). 403 sitemap entries were last modified in 2024.Source

Add a data block to each state and city page: local hearing office, current average wait and how it compares nationally, with the data date and source. Refresh it from the same dataset as the report.

Unique local data makes each page more useful than a directory, which helps search and gives reporters local angles.

• Stale data

  Show the data date on every block.

• Your websiteSitemap (787 URLs, read October 22, 2026): 706 /advice articles. All 34 URLs containing "injury" or "accident" are workers' compensation articles (for example 22 "workers-comp-...-injury-settlements" pages); none covers car accidents or premises liability. 65 /locations pages: 49 for disability benefits (34 states and 15 cities) and 15 for workers' comp states, none for injury. One city page is spelled /philidelphia-pennsylvania (the correct spelling returns 404). 403 sitemap entries were last modified in 2024.Source
• Your websiteThe "Disability news reports" section has four reports (2024 COLA impact, the end of the ACP internet program, hearing wait-time data and judge approval data). The wait-time report is titled "Social Security Disability Hearing Wait Times in 2025", written by a data journalist, last updated July 9, 2025, with figures "As of May 2025" (167 hearing offices, 7.8 months average wait). Its "Why trust us?" box says Atticus has "helped over 10,000 Americans apply for disability benefits".Source
• HiringHead of Communications (remote, posted September 14, 2026), the company's first, reporting to the Chief Marketing Officer: a program "anchored in two engines: data journalism and policy-driven storytelling, particularly around the SSA"; "Every change at the Social Security Administration, every Congressional hearing on benefits access, every backlog data release" is a moment "where Atticus has something distinctive to say". Owns a 12-month editorial calendar, rapid response when SSA news breaks, placements in the New York Times, Wall Street Journal and Bloomberg, and DC fly-ins with the Head of Policy and Public Affairs.Source

Rank articles by traffic, refresh the top 50 with current-year figures and a visible "updated" date, add attorney review dates, and merge thin duplicates into stronger guides. Set a yearly refresh after each annual SSA figure change.

Current, reviewed information is what people in crisis need and what search systems reward for this kind of topic.

• Traffic dips after merges

  Redirect to the closest page.

• Your websiteSitemap (787 URLs, read October 22, 2026): 706 /advice articles. All 34 URLs containing "injury" or "accident" are workers' compensation articles (for example 22 "workers-comp-...-injury-settlements" pages); none covers car accidents or premises liability. 65 /locations pages: 49 for disability benefits (34 states and 15 cities) and 15 for workers' comp states, none for injury. One city page is spelled /philidelphia-pennsylvania (the correct spelling returns 404). 403 sitemap entries were last modified in 2024.Source
• Your websiteThe "Disability news reports" section has four reports (2024 COLA impact, the end of the ACP internet program, hearing wait-time data and judge approval data). The wait-time report is titled "Social Security Disability Hearing Wait Times in 2025", written by a data journalist, last updated July 9, 2025, with figures "As of May 2025" (167 hearing offices, 7.8 months average wait). Its "Why trust us?" box says Atticus has "helped over 10,000 Americans apply for disability benefits".Source
• HiringCompany description in the job posts: "hundreds of thousands of people" helped to access "over $10 billion in life-changing aid", "over 20,000 five-star reviews", more than $100 million raised from Forerunner, GV and True Ventures including a Series C closed in April 2025, and a certified B Corporation; it describes itself as "a modern law firm" for SSDI, workers' compensation and insurance settlements.Source

Move the city page to the correct spelling with a redirect, drop redirected URLs from the sitemap, generate lastmod dates from real content changes, and check the sitemap each release.

Clean sitemaps help new injury and Spanish pages get indexed faster.

• Losing the old URL's history

  Use a permanent redirect.

• Your websiteSitemap (787 URLs, read October 22, 2026): 706 /advice articles. All 34 URLs containing "injury" or "accident" are workers' compensation articles (for example 22 "workers-comp-...-injury-settlements" pages); none covers car accidents or premises liability. 65 /locations pages: 49 for disability benefits (34 states and 15 cities) and 15 for workers' comp states, none for injury. One city page is spelled /philidelphia-pennsylvania (the correct spelling returns 404). 403 sitemap entries were last modified in 2024.Source
• Your website/va-benefits/home (still in the sitemap) redirects to the homepage, while the homepage title still offers help with "VA benefit cases".Source
• Your websiteAccidents & Injuries page (/accidents-injuries/home) is live but not linked from the homepage menu or footer; its sitemap date is June 10, 2021. It says "300+ clients daily", "Rated 4.9 stars with 12,000+ verified client reviews" (the homepage says 20,000+) and that matched firms work for "usually 15-33%" of the recovery. The shorter /accidents-injuries returns 404 (checked twice on October 22, 2026).Source

Publish a yearly report on how people experience the benefits system: time from first contact to decision, reasons for denials people report, regional gaps, and the effect of having representation, all aggregated and privacy-reviewed. Launch it with press, a DC briefing and state cuts for local reporters.

A recurring flagship report makes Atticus the source on benefits access, which feeds coverage, links and policy influence.

• Findings misread as outcome promises

  Legal reviews framing; describe data, not guarantees.

• HiringHead of Communications (remote, posted September 14, 2026), the company's first, reporting to the Chief Marketing Officer: a program "anchored in two engines: data journalism and policy-driven storytelling, particularly around the SSA"; "Every change at the Social Security Administration, every Congressional hearing on benefits access, every backlog data release" is a moment "where Atticus has something distinctive to say". Owns a 12-month editorial calendar, rapid response when SSA news breaks, placements in the New York Times, Wall Street Journal and Bloomberg, and DC fly-ins with the Head of Policy and Public Affairs.Source
• HiringCompany description in the job posts: "hundreds of thousands of people" helped to access "over $10 billion in life-changing aid", "over 20,000 five-star reviews", more than $100 million raised from Forerunner, GV and True Ventures including a Series C closed in April 2025, and a certified B Corporation; it describes itself as "a modern law firm" for SSDI, workers' compensation and insurance settlements.Source
• HiringStaff Data Engineer (remote, posted August 27, 2026): "our first in-house Data Engineer" to own the warehouse, pipelines and transformation layer (BigQuery, dbt, Dagster or Airflow), working with data scientists and analysts, with experience "transitioning data infrastructure from an outsourced or contractor model to an in-house team" as a plus.Source
• Your websiteThe "Disability news reports" section has four reports (2024 COLA impact, the end of the ACP internet program, hearing wait-time data and judge approval data). The wait-time report is titled "Social Security Disability Hearing Wait Times in 2025", written by a data journalist, last updated July 9, 2025, with figures "As of May 2025" (167 hearing offices, 7.8 months average wait). Its "Why trust us?" box says Atticus has "helped over 10,000 Americans apply for disability benefits".Source

Build an assistant that answers general questions from the approved help-center and advice content, says clearly that it is not legal advice, never predicts outcomes, and books a callback with an advocate. Attorneys approve the answer library and review transcripts weekly. Launch in English and Spanish.

It catches people when they are ready, and it frees advocates to spend time on conversations that need a person.

• Answers that sound like advice

  Strict approved library and weekly review.

• HiringSenior Engineering Manager (remote, posted August 27, 2026): "multiple EM roles"; pods cover "Consumer product experimentation", "Getting clients to the right lawyer. Honing the intake experience for people in crisis and optimizing the ML matching systems underneath it", "Scaling our tools for attorneys" for network firms and "our own in-house law firm", and an "AI-native legal product".Source
• Your websiteHomepage (checked October 22, 2026): page title "Get help for disability, workers' comp, and VA benefit cases"; the main menu lists Disability Benefits and Workers' Comp only, and the footer's "Fields of Law" lists Disability Benefits and Workers' Compensation. Claims "Trusted by 1,000+ clients daily", "Rated 4.9 stars on TrustPilot with 20,000+ verified reviews", a "2-minute quiz" with "No email required", help "via call, text, or chat" and "100+ top firms chosen from thousands"; all three client profiles are disability cases.Source
• Your websiteSpanish: seven Spanish-language articles (for example "¿Cuánto tarda ser aprobado para beneficios por incapacidad?") are served with lang="en" and no hreflang tags; /es returns 404; the Spanish help center at help.atticus.com/es/ says it "doesn't have any articles or collections yet", while the English one has collections such as "Qualifying for benefits" (11 articles). The California disability location page lists a network firm that supports clients in English, Spanish and Mandarin.Source
• HiringParalegal (posted August 31, 2026): "Each day, thousands of people seek our help getting disability benefits or insurance compensation"; paralegals also "help Marketing source clients who'd be great in testimonials". Client Experience Associates and Specialists (posted June 18, 2026) talk to clients by phone, "figure out whether we can help them", work in Salesforce, and note "Our service is totally free".Source

Build a no-payment partner program: free training sessions on the disability process, printed and digital guides with the free quiz link, and a simple way for a navigator to start a quiz with a client present. Track partner-started quizzes. Legal designs the program to fit referral and solicitation rules in each state.

Trusted local helpers bring people earlier in their claim, and the program supports the mission and policy story.

• Rules vary by state

  Launch state by state after legal sign-off.

• Your websiteFor Lawyers page: Atticus calls itself "the first primary care law firm" that diagnoses problems, recommends a course of action and helps clients "choose and hire the right lawyer"; "We don't sell ads, leads, memberships, or listings. Nobody pays to join."; "Laws on referrals vary widely among states, and we comply with them all. We've published the only 50-state survey of relevant law."Source
• HiringHead of Communications (remote, posted September 14, 2026), the company's first, reporting to the Chief Marketing Officer: a program "anchored in two engines: data journalism and policy-driven storytelling, particularly around the SSA"; "Every change at the Social Security Administration, every Congressional hearing on benefits access, every backlog data release" is a moment "where Atticus has something distinctive to say". Owns a 12-month editorial calendar, rapid response when SSA news breaks, placements in the New York Times, Wall Street Journal and Bloomberg, and DC fly-ins with the Head of Policy and Public Affairs.Source
• HiringCompany description in the job posts: "hundreds of thousands of people" helped to access "over $10 billion in life-changing aid", "over 20,000 five-star reviews", more than $100 million raised from Forerunner, GV and True Ventures including a Series C closed in April 2025, and a certified B Corporation; it describes itself as "a modern law firm" for SSDI, workers' compensation and insurance settlements.Source
• Your websiteHomepage (checked October 22, 2026): page title "Get help for disability, workers' comp, and VA benefit cases"; the main menu lists Disability Benefits and Workers' Comp only, and the footer's "Fields of Law" lists Disability Benefits and Workers' Compensation. Claims "Trusted by 1,000+ clients daily", "Rated 4.9 stars on TrustPilot with 20,000+ verified reviews", a "2-minute quiz" with "No email required", help "via call, text, or chat" and "100+ top firms chosen from thousands"; all three client profiles are disability cases.Source

Build a free tool: enter your stage and state, see typical waits from public data, what usually happens next and questions to ask a representative, with the data date and a clear note that it is general information. Offer a reminder by text and the quiz.

Useful tools earn links and repeat visits, and they reach people before they decide they need help.

• Read as a prediction

  Show ranges, sources and dates.

• Your websiteThe "Disability news reports" section has four reports (2024 COLA impact, the end of the ACP internet program, hearing wait-time data and judge approval data). The wait-time report is titled "Social Security Disability Hearing Wait Times in 2025", written by a data journalist, last updated July 9, 2025, with figures "As of May 2025" (167 hearing offices, 7.8 months average wait). Its "Why trust us?" box says Atticus has "helped over 10,000 Americans apply for disability benefits".Source
• Your websiteHomepage (checked October 22, 2026): page title "Get help for disability, workers' comp, and VA benefit cases"; the main menu lists Disability Benefits and Workers' Comp only, and the footer's "Fields of Law" lists Disability Benefits and Workers' Compensation. Claims "Trusted by 1,000+ clients daily", "Rated 4.9 stars on TrustPilot with 20,000+ verified reviews", a "2-minute quiz" with "No email required", help "via call, text, or chat" and "100+ top firms chosen from thousands"; all three client profiles are disability cases.Source
• HiringEngineering Manager, Growth (remote, posted August 27, 2026): leads a Growth Pod of "four full-stack engineers, a PM, a designer, and a data scientist" whose goal is "delivering experiences to help our clients find Atticus and understand how we can help them in a moment of crisis". The team "operates on a rapid experimentation cadence"; A/B testing and experiment design are listed as a plus; the stack is Go, TypeScript and Next.js, Temporal and GCP.Source

Add author and reviewer markup, clear "last reviewed" dates, short answer summaries at the top of key articles and FAQ markup. Monitor which sources assistants cite for 50 common questions each month.

Cited answers bring trusted traffic and reinforce Atticus as the expert source.

• Assistant behaviour changes

  Track monthly and adjust.

• Your websiteSitemap (787 URLs, read October 22, 2026): 706 /advice articles. All 34 URLs containing "injury" or "accident" are workers' compensation articles (for example 22 "workers-comp-...-injury-settlements" pages); none covers car accidents or premises liability. 65 /locations pages: 49 for disability benefits (34 states and 15 cities) and 15 for workers' comp states, none for injury. One city page is spelled /philidelphia-pennsylvania (the correct spelling returns 404). 403 sitemap entries were last modified in 2024.Source
• Your websiteThe "Disability news reports" section has four reports (2024 COLA impact, the end of the ACP internet program, hearing wait-time data and judge approval data). The wait-time report is titled "Social Security Disability Hearing Wait Times in 2025", written by a data journalist, last updated July 9, 2025, with figures "As of May 2025" (167 hearing offices, 7.8 months average wait). Its "Why trust us?" box says Atticus has "helped over 10,000 Americans apply for disability benefits".Source
• HiringEngineering Manager, Growth (remote, posted August 27, 2026): leads a Growth Pod of "four full-stack engineers, a PM, a designer, and a data scientist" whose goal is "delivering experiences to help our clients find Atticus and understand how we can help them in a moment of crisis". The team "operates on a rapid experimentation cadence"; A/B testing and experiment design are listed as a plus; the stack is Go, TypeScript and Next.js, Temporal and GCP.Source