Back Market growth playbook

Generate guides from the same listing data for every current model with stock: iPhone 16, 16e, 16 Pro, 16 Pro Max, the iPhone 17 family, Galaxy S24 and S25, and Pixel 9 and 10. Add the live iPhone 15 guide to the sitemap, rebuild the hub around current best sellers, and link each guide from the matching compare and product pages. Add a short "is it worth buying refurbished?" answer at the top of each guide.

Shoppers search for prices before they pick a store, and the newest models get the most searches. Back Market already has the data and the template, so each new guide is cheap to make and captures shoppers before they reach Swappa, Amazon or a carrier.

[ ] iPhone 16 / 16e / 16 Plus / 16 Pro / 16 Pro Max
[ ] iPhone 17 / 17e / 17 Pro / 17 Pro Max
[ ] Galaxy S24 / S24 FE / S25 / S25 Edge
[ ] Pixel 9 / 9 Pro / 10 / 10a
[ ] iPhone 15 guide added to sitemap_price_guides.xml
[ ] Hub ranked by current US sales
[ ] Guides linked from compare and product pages
[ ] Auto-create rule for new models

• Thin stock on the newest models

  Only publish once a model has enough offers for a stable price.

• Prices differ by country

  Keep guides per market with local prices and hreflang.

• HiringSenior/Staff Product Manager, US Growth (New York, posted October 6, 2026, $167K-$208K): "Back Market's mission is to make refurbished tech the obvious choice — and the US is one of our most strategic bets to prove it at scale." The PM owns "the product strategy for the American market" across "customer, seller, after sales, data", must "Identify and validate unique, emerging growth opportunities tailored specifically to the US market", and has a dotted line to the US Director of Marketing.Source
• Your websitePrice guides (US site, checked October 22, 2026): the sitemap lists 79, from the iPhone 6s, SE 2016 and Galaxy J3 2017 up to the iPhone 15 Pro. /price-guide/iphone-16, iphone-16-pro, iphone-17, galaxy-s24 and google-pixel-9 return 404, and the live iPhone 15 guide is missing from the sitemap. The hub "Cell Phone Price Guides 2026" features iPhone 13, 12, 11, 13 Pro and 12 mini and Galaxy S21, S22, S10e and Pixel 7 as "best selling".Source
• Your website"iPhone 18 and Apple Keynote 2026" page: refurbished iPhone 17e from $650 ($699 new), iPhone 17 from $696 ($929 new), iPhone 17 Pro from $964 ($1,099 new) and iPhone 17 Pro Max from $1,069 ($1,199 new, rated 3.7/5 from 177 reviews). Master product pages exist for the iPhone 16, 16e, 17 family and 18 Pro, Galaxy S25 Edge and Pixel 9 and 10.Source
• Competitor researchSwappa runs a price hub ("Current Prices, Updated October 2026", "Accurate, real-time pricing and popularity data derived from sales") with model pages such as "Apple iPhone 16 Prices, October 2026", "updated daily". Gazelle and Decluttr sell refurbished phones and buy trade-ins in the US; Amazon Renewed is the comparison shoppers name in Back Market's own homepage reviews.See the research Source
• Your websiteModel comparisons: 6,181 compare pages in the sitemap, 272 of them with iPhone 17 models. "iPhone 15 vs iPhone 17" shows refurbished from $396 and $696 against $729 and $929 new, with ratings of 4.5/5 (2,723 reviews) and 4.6/5 (241).Source

When a better condition is cheaper, mark it as the best value ("Good is cheaper than Fair today") and link straight to that offer. Hide the worse-condition price or show it greyed out. Use the same rule on product pages.

Turning an odd-looking price into a highlighted deal builds trust in the grading and sends shoppers to the better offer.

• Label changes daily

  Refresh with the price data.

• Your websiteiPhone 15 Pro price guide: title "How much does the iPhone 15 Pro cost? | October 2026"; refurbished from $483.00 vs $1,099.00 new ("Save $616.00 or more"); a table by storage and condition from sellers' listings. In the 512 GB row "Good" ($561.00) is cheaper than "Fair" ($568.00).Source
• HiringSenior Data Scientist - Pricing (posted October 5, 2026): the Pricing & Quality team is "focused on curating offers to give customers the best value for money"; the role builds models "to optimize fees and pricing" and designs experiments "to measure the impact of fee strategies or model changes".Source

Agree the accurate claim, then update the legit page, the Promise page, product pages and Fin's answers to match. Explain what is checked in plain language and link one page that explains it.

Trust is the main barrier to buying refurbished, and the "is it legit" page is read at the moment of doubt.

• Numbers differ by category

  State the range and link category detail.

• Your websiteUS homepage: "The Back Market Promise": "1-year warranty", "Up to 100-point quality inspection", "Free 30-day returns"; "See what 17M+ people say"; trade-in "Get up to $700" and "the top offer from 250+ refurbishers"; "Save $180 on Verizon's 5G with Visible"; Express Replacement, BackUp protection plans and mobile plans. backmarket.com redirects to /en-us for US visitors, with a country picker.Source
• Your website"Is Back Market legit?" article: "The devices sold on Back Market are checked against 25 different metrics"; in-house customer service "6 days a week"; it compares Back Market's quality standards with Amazon's.Source
• HiringAI Content & Knowledge Manager Intern (posted October 19, 2026): Back Market is "building AI-powered customer care experiences through Fin, its customer-facing AI Agent", which "helps customers with pre-sales questions, delivery tracking, and technical troubleshooting"; the role scores accuracy, "hallucinations, and unsupported claims".Source

On product, compare and price-guide pages for the newest models, add a "Downgrade and save" block: the previous one or two models, their refurbished price, the extra saving and the main differences (from the compare data). Test it against the current page.

It turns the campaign into a product feature at the moment of decision and lifts conversion among shoppers put off by small savings.

• Lower average order value

  Measure margin per order, not only revenue.

• Your website"iPhone 18 and Apple Keynote 2026" page: refurbished iPhone 17e from $650 ($699 new), iPhone 17 from $696 ($929 new), iPhone 17 Pro from $964 ($1,099 new) and iPhone 17 Pro Max from $1,069 ($1,199 new, rated 3.7/5 from 177 reviews). Master product pages exist for the iPhone 16, 16e, 17 family and 18 Pro, Galaxy S25 Edge and Pixel 9 and 10.Source
• Your websiteiPhone 15 Pro price guide: title "How much does the iPhone 15 Pro cost? | October 2026"; refurbished from $483.00 vs $1,099.00 new ("Save $616.00 or more"); a table by storage and condition from sellers' listings. In the 512 GB row "Good" ($561.00) is cheaper than "Fair" ($568.00).Source
• Press releaseCampaigns: "Downgrade Now" (save "up to 70%" by buying the previous models you need), "Fast Tech" with an iFixit partnership asking people to keep phones "from 2.5 to 5 years", and a 10-year anniversary announcing profitability in Europe and a vision that "90% of consumers choose refurbished".Source
• Your websiteModel comparisons: 6,181 compare pages in the sitemap, 272 of them with iPhone 17 models. "iPhone 15 vs iPhone 17" shows refurbished from $396 and $696 against $729 and $929 new, with ratings of 4.5/5 (2,723 reviews) and 4.6/5 (241).Source

Add "Alert me when the iPhone 16 drops below $X" on guides and product pages. Send one alert when the price is reached, with the best offer and condition. Track orders from alerts.

A model-specific alert captures intent that would otherwise go to a rival, and it grows a list of high-intent subscribers.

• Too many alerts

  One alert per target price.

• HiringMarketing hiring (September-October 2026): a Brand & Marketing CRM Engagement Intern ("the right message, to the right person, at the right moment" across email, push and in-app, with Braze and A/B tests), an Affiliation Marketing Intern in performance marketing ("help your affiliate partners do better", promotional materials with the internal studio) and a QA Analytics Tracking Specialist Intern (GTM web and server-side, GA4 and ad tags "across 17 markets").Source
• Your websitePrice guides (US site, checked October 22, 2026): the sitemap lists 79, from the iPhone 6s, SE 2016 and Galaxy J3 2017 up to the iPhone 15 Pro. /price-guide/iphone-16, iphone-16-pro, iphone-17, galaxy-s24 and google-pixel-9 return 404, and the live iPhone 15 guide is missing from the sitemap. The hub "Cell Phone Price Guides 2026" features iPhone 13, 12, 11, 13 Pro and 12 mini and Galaxy S21, S22, S10e and Pixel 7 as "best selling".Source
• Your websiteiPhone 15 Pro price guide: title "How much does the iPhone 15 Pro cost? | October 2026"; refurbished from $483.00 vs $1,099.00 new ("Save $616.00 or more"); a table by storage and condition from sellers' listings. In the 512 GB row "Good" ($561.00) is cheaper than "Fair" ($568.00).Source

Publish a page that shows, for each current MacBook and iPad, the new price, the refurbished starting price on Back Market and the saving, updated daily from listings. Use it in PR, paid search and affiliate content.

It turns a press release into a lasting search page and gives journalists a source to cite.

• New prices change

  Check list prices weekly.

• Press releaseAfter Apple's June 25 price increases (+14% to +25%), "Global GMV for refurbished MacBooks rose 43% and iPads rose 32%" week over week; Back Market says memory price relief is "not expected before late 2027" and the new-vs-refurbished gap is "entering a structurally wider phase".Source
• Your websiteiPhone 15 Pro price guide: title "How much does the iPhone 15 Pro cost? | October 2026"; refurbished from $483.00 vs $1,099.00 new ("Save $616.00 or more"); a table by storage and condition from sellers' listings. In the 512 GB row "Good" ($561.00) is cheaper than "Fair" ($568.00).Source
• HiringMarketing hiring (September-October 2026): a Brand & Marketing CRM Engagement Intern ("the right message, to the right person, at the right moment" across email, push and in-app, with Braze and A/B tests), an Affiliation Marketing Intern in performance marketing ("help your affiliate partners do better", promotional materials with the internal studio) and a QA Analytics Tracking Specialist Intern (GTM web and server-side, GA4 and ad tags "across 17 markets").Source

On each compare page, add both models' price guide and trade-in value; on each guide, the top comparisons and trade-in; on trade-in pages, the best upgrade options. Track how many visitors move between them and buy.

Internal links help search engines find the newest pages and give shoppers the next answer they need.

• Page weight grows

  Load modules lazily.

• Your websiteModel comparisons: 6,181 compare pages in the sitemap, 272 of them with iPhone 17 models. "iPhone 15 vs iPhone 17" shows refurbished from $396 and $696 against $729 and $929 new, with ratings of 4.5/5 (2,723 reviews) and 4.6/5 (241).Source
• Your websitePrice guides (US site, checked October 22, 2026): the sitemap lists 79, from the iPhone 6s, SE 2016 and Galaxy J3 2017 up to the iPhone 15 Pro. /price-guide/iphone-16, iphone-16-pro, iphone-17, galaxy-s24 and google-pixel-9 return 404, and the live iPhone 15 guide is missing from the sitemap. The hub "Cell Phone Price Guides 2026" features iPhone 13, 12, 11, 13 Pro and 12 mini and Galaxy S21, S22, S10e and Pixel 7 as "best selling".Source
• Your websitePrograms and tools: refer a friend ("give $10 — and get $20"); a 4-question Smartphone Finder; 3,045 trade-in model pages; landing pages for phones for kids, Black Friday, ChromeOS and recycling; a "Back Market for business" link in the header.Source

Ask "what phone do you have now?" on product pages and show the net price after its trade-in value. Let shoppers add the trade-in to checkout and send the kit with the order.

A lower net price wins buyers who would otherwise upgrade through a carrier, and it brings in supply.

• Quote drops after inspection

  Show the conditions clearly up front.

• Your websiteUS homepage: "The Back Market Promise": "1-year warranty", "Up to 100-point quality inspection", "Free 30-day returns"; "See what 17M+ people say"; trade-in "Get up to $700" and "the top offer from 250+ refurbishers"; "Save $180 on Verizon's 5G with Visible"; Express Replacement, BackUp protection plans and mobile plans. backmarket.com redirects to /en-us for US visitors, with a country picker.Source
• HiringSenior/Staff Product Manager, US Growth (New York, posted October 6, 2026, $167K-$208K): "Back Market's mission is to make refurbished tech the obvious choice — and the US is one of our most strategic bets to prove it at scale." The PM owns "the product strategy for the American market" across "customer, seller, after sales, data", must "Identify and validate unique, emerging growth opportunities tailored specifically to the US market", and has a dotted line to the US Director of Marketing.Source
• HiringSupply hiring: a Business Development Manager, Japan helps sellers "grow and diversify listings, procure supply, improve pricing strategy"; a Seller Operation Manager (posted October 22, 2026), a Trade-in Buybulk Intern and a Senior Software Engineer, Circularity Order Lifecycle are also open.Source
• Your websitePrograms and tools: refer a friend ("give $10 — and get $20"); a 4-question Smartphone Finder; 3,045 trade-in model pages; landing pages for phones for kids, Black Friday, ChromeOS and recycling; a "Back Market for business" link in the header.Source

Run monthly trade-in days and repair workshops with iFixit, give visitors a code for online orders, and measure online orders from the store's area and the codes. Test messages in person before using them online.

Touching refurbished devices removes doubt, and in-person feedback is a fast research loop.

• Small sample

  Treat as research, not a channel.

• Press releaseBack Market's first store, a SoHo pilot in New York, "invites shoppers to see, touch, and test refurbished tech", with onsite Google Fi wireless services, "repair services, workshops and events".Source
• Press releaseCampaigns: "Downgrade Now" (save "up to 70%" by buying the previous models you need), "Fast Tech" with an iFixit partnership asking people to keep phones "from 2.5 to 5 years", and a 10-year anniversary announcing profitability in Europe and a vision that "90% of consumers choose refurbished".Source
• HiringSenior/Staff Product Manager, US Growth (New York, posted October 6, 2026, $167K-$208K): "Back Market's mission is to make refurbished tech the obvious choice — and the US is one of our most strategic bets to prove it at scale." The PM owns "the product strategy for the American market" across "customer, seller, after sales, data", must "Identify and validate unique, emerging growth opportunities tailored specifically to the US market", and has a dotted line to the US Director of Marketing.Source

Connect Fin to price-guide and compare data: when asked, it gives the price by condition, the best value option and the previous-model alternative, with links. Score these answers in the QA program and measure conversion after chats.

Accurate, specific answers at the moment of doubt convert better than generic reassurance, and the data keeps Fin from inventing prices.

• Wrong prices

  Fin quotes only live data with timestamps.

• HiringAI Content & Knowledge Manager Intern (posted October 19, 2026): Back Market is "building AI-powered customer care experiences through Fin, its customer-facing AI Agent", which "helps customers with pre-sales questions, delivery tracking, and technical troubleshooting"; the role scores accuracy, "hallucinations, and unsupported claims".Source
• Your websiteiPhone 15 Pro price guide: title "How much does the iPhone 15 Pro cost? | October 2026"; refurbished from $483.00 vs $1,099.00 new ("Save $616.00 or more"); a table by storage and condition from sellers' listings. In the 512 GB row "Good" ($561.00) is cheaper than "Fair" ($568.00).Source
• Your websiteModel comparisons: 6,181 compare pages in the sitemap, 272 of them with iPhone 17 models. "iPhone 15 vs iPhone 17" shows refurbished from $396 and $696 against $729 and $929 new, with ratings of 4.5/5 (2,723 reviews) and 4.6/5 (241).Source

Offer affiliates an embeddable widget and a feed with live refurbished prices by model and condition (from the price-guide data), plus the new-vs-refurbished saving. Measure earnings per click against banners.

Live prices make affiliate content more useful and more clickable, and every embed is a link to your guides.

• Price accuracy

  Refresh hourly with timestamps.

• HiringMarketing hiring (September-October 2026): a Brand & Marketing CRM Engagement Intern ("the right message, to the right person, at the right moment" across email, push and in-app, with Braze and A/B tests), an Affiliation Marketing Intern in performance marketing ("help your affiliate partners do better", promotional materials with the internal studio) and a QA Analytics Tracking Specialist Intern (GTM web and server-side, GA4 and ad tags "across 17 markets").Source
• Your websiteiPhone 15 Pro price guide: title "How much does the iPhone 15 Pro cost? | October 2026"; refurbished from $483.00 vs $1,099.00 new ("Save $616.00 or more"); a table by storage and condition from sellers' listings. In the 512 GB row "Good" ($561.00) is cheaper than "Fair" ($568.00).Source
• Competitor researchSwappa runs a price hub ("Current Prices, Updated October 2026", "Accurate, real-time pricing and popularity data derived from sales") with model pages such as "Apple iPhone 16 Prices, October 2026", "updated daily". Gazelle and Decluttr sell refurbished phones and buy trade-ins in the US; Amazon Renewed is the comparison shoppers name in Back Market's own homepage reviews.See the research Source

Build journeys by device age: setup tips in week one, BackUp offer in month one, battery and repair tips at year two, and a trade-in and upgrade offer when the shopper's device and price-guide data say it is worth it.

Messages tied to the customer's own device feel useful, extend device life and bring repeat orders.

• Too many emails

  Cap frequency.

• HiringMarketing hiring (September-October 2026): a Brand & Marketing CRM Engagement Intern ("the right message, to the right person, at the right moment" across email, push and in-app, with Braze and A/B tests), an Affiliation Marketing Intern in performance marketing ("help your affiliate partners do better", promotional materials with the internal studio) and a QA Analytics Tracking Specialist Intern (GTM web and server-side, GA4 and ad tags "across 17 markets").Source
• Press releaseCampaigns: "Downgrade Now" (save "up to 70%" by buying the previous models you need), "Fast Tech" with an iFixit partnership asking people to keep phones "from 2.5 to 5 years", and a 10-year anniversary announcing profitability in Europe and a vision that "90% of consumers choose refurbished".Source
• Your websiteUS homepage: "The Back Market Promise": "1-year warranty", "Up to 100-point quality inspection", "Free 30-day returns"; "See what 17M+ people say"; trade-in "Get up to $700" and "the top offer from 250+ refurbishers"; "Save $180 on Verizon's 5G with Visible"; Express Replacement, BackUp protection plans and mobile plans. backmarket.com redirects to /en-us for US visitors, with a country picker.Source
• Your websitePrograms and tools: refer a friend ("give $10 — and get $20"); a 4-question Smartphone Finder; 3,045 trade-in model pages; landing pages for phones for kids, Black Friday, ChromeOS and recycling; a "Back Market for business" link in the header.Source

With Visible, publish a "switch and save" page (refurbished phone plus plan) and run it in search and affiliate channels for carrier-switch queries. Track phone orders that come with the plan.

It opens a new audience at a natural switching moment, and the partner shares the cost.

• Plan terms change

  Pull terms from the partner feed.

• Press releaseVisible partnership: "every smartphone purchased on Back Market will come with access to a $20/month offer on the Visible plan for the first twelve months".Source
• Your websiteUS homepage: "The Back Market Promise": "1-year warranty", "Up to 100-point quality inspection", "Free 30-day returns"; "See what 17M+ people say"; trade-in "Get up to $700" and "the top offer from 250+ refurbishers"; "Save $180 on Verizon's 5G with Visible"; Express Replacement, BackUp protection plans and mobile plans. backmarket.com redirects to /en-us for US visitors, with a country picker.Source
• HiringSenior/Staff Product Manager, US Growth (New York, posted October 6, 2026, $167K-$208K): "Back Market's mission is to make refurbished tech the obvious choice — and the US is one of our most strategic bets to prove it at scale." The PM owns "the product strategy for the American market" across "customer, seller, after sales, data", must "Identify and validate unique, emerging growth opportunities tailored specifically to the US market", and has a dotted line to the US Director of Marketing.Source

Name every icon button, fix the ARIA roles in the menus and search, and serve a smaller, preloaded hero image on mobile. Add automated accessibility checks to releases.

Accessible buttons help screen-reader users and voice assistants, and fewer accessibility complaints matter for a US consumer brand.

• Regressions

  Block releases on new errors.

• Google PageSpeedUS homepage: real visitors pass Core Web Vitals (Chrome UX Report LCP 2.2-2.3s, INP 183 ms, CLS 0.03 at the 75th percentile). In the mobile lab the score is 28 with an 18.4s LCP on the hero image; accessibility 79 ("Buttons do not have an accessible name", ARIA role errors); SEO 92.Source
• Your websiteUS homepage: "The Back Market Promise": "1-year warranty", "Up to 100-point quality inspection", "Free 30-day returns"; "See what 17M+ people say"; trade-in "Get up to $700" and "the top offer from 250+ refurbishers"; "Save $180 on Verizon's 5G with Visible"; Express Replacement, BackUp protection plans and mobile plans. backmarket.com redirects to /en-us for US visitors, with a country picker.Source

Publish a monthly index: average refurbished price by category and model, the gap to new, and trade-in values, with charts and a short commentary. Pitch it to US tech and consumer press each month.

A recurring data release earns monthly coverage and links, and makes Back Market the reference for refurbished prices.

• Volatile data

  Use medians and explain method.

• Press releaseAfter Apple's June 25 price increases (+14% to +25%), "Global GMV for refurbished MacBooks rose 43% and iPads rose 32%" week over week; Back Market says memory price relief is "not expected before late 2027" and the new-vs-refurbished gap is "entering a structurally wider phase".Source
• Your websiteiPhone 15 Pro price guide: title "How much does the iPhone 15 Pro cost? | October 2026"; refurbished from $483.00 vs $1,099.00 new ("Save $616.00 or more"); a table by storage and condition from sellers' listings. In the 512 GB row "Good" ($561.00) is cheaper than "Fair" ($568.00).Source
• Competitor researchSwappa runs a price hub ("Current Prices, Updated October 2026", "Accurate, real-time pricing and popularity data derived from sales") with model pages such as "Apple iPhone 16 Prices, October 2026", "updated daily". Gazelle and Decluttr sell refurbished phones and buy trade-ins in the US; Amazon Renewed is the comparison shoppers name in Back Market's own homepage reviews.See the research Source

Require sellers to report battery health, show it on listings as a filter, and offer a minimum-battery guarantee tier. Use the data in price guides and Fin answers.

Removing the biggest unknown raises conversion and lowers returns, and it sets a standard rivals must match.

• Seller burden

  Start with high-volume models.

• Your websiteUS homepage: "The Back Market Promise": "1-year warranty", "Up to 100-point quality inspection", "Free 30-day returns"; "See what 17M+ people say"; trade-in "Get up to $700" and "the top offer from 250+ refurbishers"; "Save $180 on Verizon's 5G with Visible"; Express Replacement, BackUp protection plans and mobile plans. backmarket.com redirects to /en-us for US visitors, with a country picker.Source
• Your website"iPhone 18 and Apple Keynote 2026" page: refurbished iPhone 17e from $650 ($699 new), iPhone 17 from $696 ($929 new), iPhone 17 Pro from $964 ($1,099 new) and iPhone 17 Pro Max from $1,069 ($1,199 new, rated 3.7/5 from 177 reviews). Master product pages exist for the iPhone 16, 16e, 17 family and 18 Pro, Galaxy S25 Edge and Pixel 9 and 10.Source
• HiringSupply hiring: a Business Development Manager, Japan helps sellers "grow and diversify listings, procure supply, improve pricing strategy"; a Seller Operation Manager (posted October 22, 2026), a Trade-in Buybulk Intern and a Senior Software Engineer, Circularity Order Lifecycle are also open.Source
• HiringAI Content & Knowledge Manager Intern (posted October 19, 2026): Back Market is "building AI-powered customer care experiences through Fin, its customer-facing AI Agent", which "helps customers with pre-sales questions, delivery tracking, and technical troubleshooting"; the role scores accuracy, "hallucinations, and unsupported claims".Source

Add structured data (product, offer, price range, review) to guides and compare pages, a short factual summary at the top of each, and monitor which sources assistants cite for 50 common questions each month.

Being the cited source drives high-intent visits as search shifts to assistants.

• Platforms change

  Track monthly and adapt.

• Your websitePrice guides (US site, checked October 22, 2026): the sitemap lists 79, from the iPhone 6s, SE 2016 and Galaxy J3 2017 up to the iPhone 15 Pro. /price-guide/iphone-16, iphone-16-pro, iphone-17, galaxy-s24 and google-pixel-9 return 404, and the live iPhone 15 guide is missing from the sitemap. The hub "Cell Phone Price Guides 2026" features iPhone 13, 12, 11, 13 Pro and 12 mini and Galaxy S21, S22, S10e and Pixel 7 as "best selling".Source
• Your websiteModel comparisons: 6,181 compare pages in the sitemap, 272 of them with iPhone 17 models. "iPhone 15 vs iPhone 17" shows refurbished from $396 and $696 against $729 and $929 new, with ratings of 4.5/5 (2,723 reviews) and 4.6/5 (241).Source
• Competitor researchSwappa runs a price hub ("Current Prices, Updated October 2026", "Accurate, real-time pricing and popularity data derived from sales") with model pages such as "Apple iPhone 16 Prices, October 2026", "updated daily". Gazelle and Decluttr sell refurbished phones and buy trade-ins in the US; Amazon Renewed is the comparison shoppers name in Back Market's own homepage reviews.See the research Source
• HiringSenior/Staff Product Manager, US Growth (New York, posted October 6, 2026, $167K-$208K): "Back Market's mission is to make refurbished tech the obvious choice — and the US is one of our most strategic bets to prove it at scale." The PM owns "the product strategy for the American market" across "customer, seller, after sales, data", must "Identify and validate unique, emerging growth opportunities tailored specifically to the US market", and has a dotted line to the US Director of Marketing.Source

On older-model guides, add "or keep yours": battery replacement kits, repair guides and BackUp, with the cost compared to upgrading. Measure attach and repair orders.

It matches the mission, earns trust and adds revenue from people not ready to buy a device.

• Cannibalises device sales

  Show only on models over four years old.

• Press releaseCampaigns: "Downgrade Now" (save "up to 70%" by buying the previous models you need), "Fast Tech" with an iFixit partnership asking people to keep phones "from 2.5 to 5 years", and a 10-year anniversary announcing profitability in Europe and a vision that "90% of consumers choose refurbished".Source
• Your websitePrice guides (US site, checked October 22, 2026): the sitemap lists 79, from the iPhone 6s, SE 2016 and Galaxy J3 2017 up to the iPhone 15 Pro. /price-guide/iphone-16, iphone-16-pro, iphone-17, galaxy-s24 and google-pixel-9 return 404, and the live iPhone 15 guide is missing from the sitemap. The hub "Cell Phone Price Guides 2026" features iPhone 13, 12, 11, 13 Pro and 12 mini and Galaxy S21, S22, S10e and Pixel 7 as "best selling".Source
• Your websiteUS homepage: "The Back Market Promise": "1-year warranty", "Up to 100-point quality inspection", "Free 30-day returns"; "See what 17M+ people say"; trade-in "Get up to $700" and "the top offer from 250+ refurbishers"; "Save $180 on Verizon's 5G with Visible"; Express Replacement, BackUp protection plans and mobile plans. backmarket.com redirects to /en-us for US visitors, with a country picker.Source

Build a monthly seller report: models with high guide and search demand but few offers or high prices, by condition. Share it in seller reviews and the seller portal.

More supply on in-demand models lowers prices and raises conversion.

• Sellers flood one model

  Show the gap closing in real time.

• HiringSupply hiring: a Business Development Manager, Japan helps sellers "grow and diversify listings, procure supply, improve pricing strategy"; a Seller Operation Manager (posted October 22, 2026), a Trade-in Buybulk Intern and a Senior Software Engineer, Circularity Order Lifecycle are also open.Source
• HiringSenior Data Scientist - Pricing (posted October 5, 2026): the Pricing & Quality team is "focused on curating offers to give customers the best value for money"; the role builds models "to optimize fees and pricing" and designs experiments "to measure the impact of fee strategies or model changes".Source
• Your websitePrice guides (US site, checked October 22, 2026): the sitemap lists 79, from the iPhone 6s, SE 2016 and Galaxy J3 2017 up to the iPhone 15 Pro. /price-guide/iphone-16, iphone-16-pro, iphone-17, galaxy-s24 and google-pixel-9 return 404, and the live iPhone 15 guide is missing from the sitemap. The hub "Cell Phone Price Guides 2026" features iPhone 13, 12, 11, 13 Pro and 12 mini and Galaxy S21, S22, S10e and Pixel 7 as "best selling".Source

Show the recommended model with its live price by condition, the price guide, a "downgrade" alternative and a price alert option. Track orders from finisher sessions.

It turns a quiz into a buying step.

• Out-of-stock results

  Recommend only models in stock.

• Your websitePrograms and tools: refer a friend ("give $10 — and get $20"); a 4-question Smartphone Finder; 3,045 trade-in model pages; landing pages for phones for kids, Black Friday, ChromeOS and recycling; a "Back Market for business" link in the header.Source
• Your websiteiPhone 15 Pro price guide: title "How much does the iPhone 15 Pro cost? | October 2026"; refurbished from $483.00 vs $1,099.00 new ("Save $616.00 or more"); a table by storage and condition from sellers' listings. In the 512 GB row "Good" ($561.00) is cheaper than "Fair" ($568.00).Source
• HiringMarketing hiring (September-October 2026): a Brand & Marketing CRM Engagement Intern ("the right message, to the right person, at the right moment" across email, push and in-app, with Braze and A/B tests), an Affiliation Marketing Intern in performance marketing ("help your affiliate partners do better", promotional materials with the internal studio) and a QA Analytics Tracking Specialist Intern (GTM web and server-side, GA4 and ad tags "across 17 markets").Source