BlueSwitch has 38 case studies with strong names (Ted Baker, European Wax Center, TYR, Sunnen, the Wirecutter Store), but only Flower Beauty reports a result: revenue up 67%, email conversions up 81%, conversions up over 20%. The other 37 explain the challenge and the build, then stop, with no figures and no client quote. Rivals sell on outcomes ("$5B+ in merchant revenue", "boosted conversions by up to 30%"), and an enterprise buyer comparing Platinum agencies is looking for proof that the replatform paid off.
First action
Email five clients from the last two years for three before-and-after numbers and one quote.
How to measure it
Leads from case-study pages
- Now
- –
- Target
- +40%
- By
- 90 days
Steps
Choose ten stories
The B2B, migration and integration projects closest to target deals.
Marketing Director 1 day
Pull the data
Analytics and Shopify reports for each client, before and after launch.
Client Success Manager 1 week
Ask for approval
Numbers and a quote, with an option to show percentages only.
Client Success Manager 2 weeks
Design a results strip
Three numbers, one quote, the stack.
Creative Director 2 days
Rewrite the pages
Results first, then challenge and solution.
Marketing Director 2 weeks
Add meta descriptions
The 13 work pages without one.
SEO Director 1 day
Use in sales
One proof point per industry in proposals.
Sr. Sales Director ongoing
Why it works
Pick the ten case studies closest to the work you want more of (B2B replatforms, Magento migrations, ERP integrations) and add a results strip at the top of each: three numbers before and after (conversion rate, B2B order volume or online share of wholesale orders, time to launch, page speed, support tickets or manual orders removed), one quote from the client, and the stack (ERP, PIM, apps). Where clients will not share revenue, use percentages or operational results ("PO entry time cut from days to minutes"). Add a meta description to each of the 13 work pages that lack one, written around the result.
Measured outcomes are what turn a logo wall into a shortlist; they also give sales a one-line proof point for every industry and give search and AI assistants a reason to cite the page.
Ready to use
CopyCase-study results strip
RESULT 1: [+__% B2B orders placed online] (12 months after launch) RESULT 2: [__ days -> __ minutes PO processing] RESULT 3: [launched in __ weeks / zero downtime] "[One sentence from the client on what changed]" - [Title], [Company] Stack: Shopify Plus B2B, [ERP], [PIM], [key apps] Services: replatforming, integration, UX
Risks and how to handle them
Clients will not share revenue
Use percentages and operational metrics instead.
Old projects lack data
Start with launches from the last two years.
Evidence
- Your websiteWork section (38 case studies, read October 20, 2026): only Flower Beauty reports a measured result ("site revenue go up by 67%, email conversions increased by 81% and overall conversions went up by over 20%"). The other 37, including Ted Baker, European Wax Center, TYR, Sunnen, True Manufacturing and the Wirecutter Store, describe the project, challenges and solution with no figures and no client quote; 13 of the work pages have no meta description.Source
- Competitor researchRivals' own homepages: Avex is a "Platinum Shopify Plus agency trusted by quip, AriZona & KHAITE"; Arctic Grey sells "Unified Shopify Plus Enterprise Development" for D2C, B2B, POS and wholesale, claims "1,000+ stores supported and $5B+ in merchant revenue" and a redesign that "boosted conversions by up to 30%".Source
- Your websiteHomepage: "BlueSwitch is the leading Platinum Shopify Plus agency for large-scale B2B + D2C transformations"; client logos L'Oreal, European Wax Center, Panasonic, TYR, Perry Ellis, Ted Baker, Mario Badescu, Lord & Taylor and Tata Harper; the Wirecutter Store as featured launch; a Magento offer of "three to six months free on a three-year Shopify Plus agreement" for qualified merchants who migrate by year end. No client quotes, ratings or review badges appear on the homepage, About or Why BlueSwitch pages.Source
- Your websiteMagento-to-Shopify page: "Migrate from Magento to Shopify in as little as 90 days", "Projects starting at $50K", "100% uptime with zero data loss", "Optimized for SEO + AEO"; past migrations listed: Mario Badescu, Perry Ellis, Tata Harper, Focal Point, Jovial, iFLO, J Queen, TRC Electronics and Flower Beauty; the call to action is a "Year-End Migration Assessment".Source