Most of the 635,000+ businesses on Paymode joined as vendors, because a customer asked them to. Many of them also pay suppliers of their own, which makes them the warmest possible payer prospects: they already trust the network, have an account and know the experience. Yet the vendor pages treat them only as payees. The Receive Payments page ends with one generic line, "Looking to make payments or streamline your invoice processes? We can help with that." The new Revenue Marketing Strategist is hired to generate Paymode pipeline with AI-driven segmentation and targeting, so the network already holds the best audience to segment.
First action
Pull a list of enrolled vendors with more than 100 employees and rank them by payment volume received.
How to measure it
Vendor-to-payer opportunities
- Now
- –
- Target
- 50 a quarter
- By
- 2 quarters
Steps
Segment vendors
Size, industry and volume from member data.
Director Revenue Strategy & Analytics 1 week
Score fit
Likely AP volume and ERP fit, with AI-assisted enrichment.
AI Enablement Analyst (Sales) 1 week
Write the journey
Member page, banner and three emails.
Revenue Marketing Strategist 1 week
Compliance review
All copy, with no fee or rebate promises.
Compliance and Legal 1 week
Add in-portal prompts
Portal and mobile app, after a payment is received.
Paymode Product Manager 2 weeks
Route to SDRs
Top tier gets a call with member context.
Manager, Global Demand Gen Operations 3 days
Brief sellers
Talk track for members who already receive payments.
Head of Global Sales Development 2 days
Track
Vendor-to-payer pipeline as its own source.
Director Revenue Strategy & Analytics monthly
Why it works
Segment enrolled vendors by company size, industry and payment volume received, and score which are likely to run their own AP at scale. Build a "Pay your suppliers the same way you get paid" journey: a dedicated page for existing members, an in-portal and mobile-app banner, a short email series from Vendor Success, and SDR follow-up for the top tier with a demo of the payer side. Keep every message compliance-approved, with no fee or rebate promises, and track vendor-to-payer conversions as their own pipeline source.
Network businesses convert faster and cheaper than cold prospects, and each new payer brings its own suppliers onto Paymode, which compounds the network.
Ready to use
ChecklistVendor-to-payer launch list
[ ] Member segment with size, industry and received volume [ ] Fit score reviewed by RevOps [ ] Member-only "pay your suppliers" page [ ] Portal and app banner after payment receipt [ ] Three-email series, compliance approved [ ] SDR routing with member context [ ] Pipeline source tag in CRM [ ] Opt-out honored across all channels
Risks and how to handle them
Members see it as spam
Limit frequency and send only to the best-fit tier.
Regulated claims
Route every message through compliance.
Evidence
- Your websiteReceive Payments page (for vendors): H1 "Your Customer Now Uses Paymode. That's Good News for You."; features Premium Invoice Delivery ("included in all existing Premium ACH and Virtual Card memberships"), Dunning, scheduled reports and the mobile app; "Use the Network Trusted by 635,000+ Businesses". The only path toward paying suppliers is one line: "Looking to make payments or streamline your invoice processes? We can help with that."Source
- Your websitePaymode network page: "a secure network processing over $570 billion in B2B payments annually for over 635,000 businesses, all with zero fraud losses", "trusted by nine of the largest US banks"; three audiences: businesses paying vendors, businesses receiving payments, and banks and fintechs.Source
- HiringRevenue Marketing Strategist (Portsmouth, NH, first published September 24, 2026): "develop and execute integrated marketing programs that generate pipeline, accelerate revenue, and strengthen market awareness for Paymode, Bottomline's business payments network"; success "measured by marketing's contribution to pipeline, revenue, customer engagement"; AI-enabled workflows for "Audience segmentation and targeting", "Sales enablement", "Competitive intelligence", "Event marketing" and "Customer research and voice-of-customer"; "Partner with industry analysts and influencers". Every post says Bottomline moves "more than $16 trillion in payments annually".Source
- HiringAI Enablement Analyst (Sales), Revenue Operations: "engineering and enabling the adoption of AI-driven agents" for "revenue driving sales teams within Paymode"; "Lead AI agent deployment for sales functions end-to-end"; "Ensure all AI initiatives comply with enterprise governance, risk, and security standards". A Customer Success Associate on the Vendor Success team (updated October 19, 2026) will "Drive customer engagement and adoption of Paymode features" and "Identify potential retention risks".Source
- HiringManager, Global Demand Gen Operations (first published October 8, 2026): operational partner to the Head of Global Sales Development; will "establish and lead an SDR Operations Center of Excellence" across North America and the UK and "Own and improve core SDR workflows, including lead and account routing, assignment, ownership changes, handoffs, recycling, attribution". Sales Development Representatives (North America and UK, open) "Follow up promptly on marketing-generated leads, event attendees, webinar registrants, and content syndication inquiries" and use "AI-powered prospecting".Source