Brickwise AI growth playbook

Turn both posts into one current guide: "Section 21 has ended: what landlords and letting agents do now". Keep the URLs (they carry the search history), put a dated banner at the top saying Section 21 can no longer be served since 1 May 2026, explain the periodic tenancy system and the reformed Section 8 grounds at a high level with links to GOV.UK, and add what is coming next (the Private Rented Sector Database roll-out and the landlord ombudsman). Redirect the second post into the first. Replace the generic demo button with a specific offer: a Renters' Rights Act checklist for a portfolio, and a 20-minute demo showing how Alice logs notices, tenant conversations and certificates as evidence. Have a housing solicitor check the page, and give the SDR the checklist to use in UK outreach.

Landlords and agents still search for Section 21 because the change is recent; the first page that answers them correctly wins the click and the trust. Accurate legal content is also the cheapest proof that a compliance product understands the UK market, and it gives the new SDR a reason to call that is not just a product pitch.

[ ] Banner: "Section 21 notices can no longer be served in England (since 1 May 2026)" with GOV.UK link
[ ] New title: "Section 21 has ended: what landlords and letting agents do now"
[ ] Sections: what ended, periodic tenancies, reformed Section 8, PRS Database, ombudsman
[ ] Solicitor review, name and date on the page
[ ] 301 the step-by-step post into the complete guide
[ ] Portfolio checklist download
[ ] Demo CTA showing Alice's notice and evidence log
[ ] Quarterly review reminder

• Legal content goes out of date again as later phases start

  Show a "last reviewed" date and put a quarterly review in the calendar.

• Losing the old pages' search traffic

  Keep the stronger URL and 301 the other into it rather than deleting.

• Your websiteTwo UK guides dated 1 August 2025, "The Complete Guide to Section 21 Notices for Landlords and Letting Agents" and "How to Serve a Valid Section 21 Notice: Step-by-Step Guide & Checklist", still describe Section 21 in the present tense ("you can serve a Section 21 notice to take effect at or after the end of that fixed term"; "Follow this practical checklist to serve a valid Section 21 notice") and do not mention the Renters' Rights Act; both end with "Book a demo".Source
• Public recordGOV.UK guide to the Renters' Rights Act: the Act will "Abolish section 21 evictions" and make all assured tenancies periodic; once implemented, "landlords will no longer be able to serve new section 21 or old-style section 8 notices"; Royal Assent on 27 October 2025; landlords will be "legally required to register" on a Private Rented Sector Database and join a landlord ombudsman.Source
• Public recordGowling WLG, "Renters' Rights Act 2025: the final countdown": "30 April 2026 will be the last day on which a section 21 notice can be served"; 31 July 2026 was the deadline for court proceedings on earlier notices; the PRS Database is "expected to begin a phased regional roll-out from late 2026"; ombudsman registration is "expected to be compulsory in around 2028".Source
• HiringSales Development Representative, London office, in person (the only open role on Y Combinator's Work at a Startup board): best-fit customer profile is "property managers with 100+ units", selling to Property Directors, Operations Leads and Enterprise Landlords; 15+ qualified meetings a month by day 90 and 50+ calls or touchpoints a day; £50 cash or £100 in equity per best-fit customer profile meeting that turns up, plus 2% of first-year ARR per closed deal; the CRM is Attio; the company is a 12-person YC F25 team aiming for $10m ARR within 12 months.Source

Split the compliance page by market using the existing US/UK switcher. The UK version names gas safety, EICR, EPC, fire and legionella records, shows how Alice books renewals and files evidence against the tenancy, and adds a short section on the new tenancy system and PRS Database registration once it reaches the customer's region. Put the Birmingham quote at the top. Keep the U.S. version with Section 8 and HUD HQS.

Buyers scan for the words they use. A UK operations lead who sees "gas safety" and "EICR" in the first screen knows the product fits; one who sees "HUD HQS" assumes it does not.

• Claiming coverage Alice does not have

  List only certificate types live for UK customers today.

• Your websiteCompliance page: "Every certificate tracked. Every renewal booked before it lapses." It lists fire, electrical, water and lift certificates and configurable "Section 8 and HUD HQS cycles"; it does not mention gas safety, EICR, EPC or the Renters' Rights Act.Source
• Your websiteHomepage (checked November 9, 2026): page title "Your properties leased and maintained. 24/7." but H1 "Make your property managers AI powered"; meta description "AI property management software that automates rent collection, maintenance requests, and tenant communication. Save 20+ hours per week."; "Over 100k units managed"; FAQ: "91% of tenant queries resolve at first contact"; a US/UK/Global switcher; testimonials labelled by city and unit count from Birmingham, London, Manchester, Dubai, Munich, New York and California; integration logos include Reapit, Alto, PayProp, Fixflo, Goodlord, Xero and QuickBooks alongside Yardi and AppFolio.Source
• Public recordGOV.UK guide to the Renters' Rights Act: the Act will "Abolish section 21 evictions" and make all assured tenancies periodic; once implemented, "landlords will no longer be able to serve new section 21 or old-style section 8 notices"; Royal Assent on 27 October 2025; landlords will be "legally required to register" on a Private Rented Sector Database and join a landlord ombudsman.Source

Create one page per UK tool that Alice works with today, using the same template as the U.S. integration pages: what Alice reads and writes, what stays in the existing system, a short setup guide and a UK testimonial. Where an integration is only partial, say so. Add them to the integrations index and link them from the UK compliance and leasing pages.

"<system> + AI" searches are high-intent and low-competition, and integration pages answer the first objection a UK agent raises: "does it work with what we already use?"

• Overstating an integration

  Label partial integrations clearly.

• Your websiteIntegrations page: 13 integrations with their own pages (AppFolio, Reapit, Salesforce, TenantCloud, Rent Manager, Yardi, RealPage, Entrata, Buildium, Rentvine, Propertyware, MRI Software, ResMan); Reapit is the only UK-focused one. Alto, PayProp, Fixflo, Goodlord, Xero and QuickBooks appear as homepage logos with no integration page (/integrations/alto returns 404). The partners page lists one partner, Rent Manager.Source
• Your websiteHomepage (checked November 9, 2026): page title "Your properties leased and maintained. 24/7." but H1 "Make your property managers AI powered"; meta description "AI property management software that automates rent collection, maintenance requests, and tenant communication. Save 20+ hours per week."; "Over 100k units managed"; FAQ: "91% of tenant queries resolve at first contact"; a US/UK/Global switcher; testimonials labelled by city and unit count from Birmingham, London, Manchester, Dubai, Munich, New York and California; integration logos include Reapit, Alto, PayProp, Fixflo, Goodlord, Xero and QuickBooks alongside Yardi and AppFolio.Source

Rewrite the homepage title and description around the operator message and its proof: "AI property manager for operators: add doors, not headcount", over 100k units managed, 91% of tenant queries resolved at first contact. Do the same for the solutions pages, and set separate UK and U.S. descriptions if the switcher serves different versions.

Matching the search snippet to the page lifts click-through and tells both search engines and AI assistants who the product is for.

• Losing landlord searches

  Keep "AI property manager" in the title.

• Your websiteHomepage (checked November 9, 2026): page title "Your properties leased and maintained. 24/7." but H1 "Make your property managers AI powered"; meta description "AI property management software that automates rent collection, maintenance requests, and tenant communication. Save 20+ hours per week."; "Over 100k units managed"; FAQ: "91% of tenant queries resolve at first contact"; a US/UK/Global switcher; testimonials labelled by city and unit count from Birmingham, London, Manchester, Dubai, Munich, New York and California; integration logos include Reapit, Alto, PayProp, Fixflo, Goodlord, Xero and QuickBooks alongside Yardi and AppFolio.Source
• Your websiteSite changes since December 2025: headline moved from "24/7 AI Property Manager for Landlords & Agents" to "Make your property managers AI powered"; PostHog added and Calendly removed; three analytics tools run on the site (Google Analytics, PostHog, Microsoft Clarity); no live chat.Source

Add a /compare hub listing every comparison with one line each, link it from the footer and the features menu, and cross-link the alternative pages to each other. Add a UK comparison for the tools UK agents weigh most, written fairly and dated.

Internal links pass authority to pages already written, and a hub catches buyers who are mid-evaluation, the most valuable visitors on the site.

• Out-of-date rival claims

  Date every table and review quarterly.

• Your websiteSitemap (checked November 9, 2026): 91 core pages and 32 blog posts; a property management directory of 16 URLs, all in California (10 cities, 4 company profiles); market reports and the real estate agent directory cover only California and San Diego; eight competitor "-alternative" pages under /lp/ (AppFolio, EliseAI, Latchel, Property Meld, RentEngine, ShowMojo, Tenant Turner, Vendoroo), and the EliseAI one is not linked from the header, footer or menus; two near-identical URLs, /features/rent-collection-accounting and /features/rent-collection-and-accounting; three NYC feature pages; no pricing page and no customer stories.Source
• Competitor researchRivals' own homepages: EliseAI serves "housing and healthcare organizations" with LeasingAI and ResidentAI; Vendoroo offers "Property operations you can finally control" with an AI teammate for maintenance; Fixflo is UK repairs and compliance software for "1,600,000+ units" and "over 40% of UK letting agents", with its own Aidenn AI assistant.See the research Source

Pick the stronger of the two pages, 301 the other into it, and check the other feature pages (property management software, platform, landlord software) for the same overlap. Give each remaining page one distinct search intent.

One clear page per intent ranks better than two halves.

• Temporary ranking dip

  Redirect to the closest page.

• Your websiteSitemap (checked November 9, 2026): 91 core pages and 32 blog posts; a property management directory of 16 URLs, all in California (10 cities, 4 company profiles); market reports and the real estate agent directory cover only California and San Diego; eight competitor "-alternative" pages under /lp/ (AppFolio, EliseAI, Latchel, Property Meld, RentEngine, ShowMojo, Tenant Turner, Vendoroo), and the EliseAI one is not linked from the header, footer or menus; two near-identical URLs, /features/rent-collection-accounting and /features/rent-collection-and-accounting; three NYC feature pages; no pricing page and no customer stories.Source

Remove user-scalable=no and any maximum-scale below 5 from the viewport tag, serve the hero image in a modern format at the right size, and run PageSpeed again. Add a short accessibility statement to the footer.

It costs an hour, removes the only accessibility flag Google raises, and makes the hero load faster on slower phones.

• Layout breaks when zoomed

  Test on two phones before shipping.

• PageSpeedGoogle PageSpeed (November 9, 2026): mobile 97/100, desktop 86/100; real visitors pass Core Web Vitals (LCP 1.2 s, INP 175 ms, CLS 0); the main lab fix is image delivery (about 0.6 s and 107 KB, with the hero image as the LCP element); one accessibility issue: the viewport tag disables or limits zoom.Source

Add two questions to the demo request (country and current system) and an exact unit count. Route requests from 100+ unit operators to the SDR in Attio with a one-hour call target, and let them pick a time instantly; send smaller operators to the trial. Open each call with their system's integration page and their country's compliance page.

Inbound leads that are called within the hour book far more meetings, and the two questions let the first call be specific instead of discovery.

• Longer form lowers requests

  Use dropdowns and test completion rate.

• Your websiteDemo request page: "Our team will reach out to schedule a personalized discovery call", then a personalized demo, then pricing; units are chosen by segment (small, mid-market, enterprise); no question about country or property management system.Source
• HiringSales Development Representative, London office, in person (the only open role on Y Combinator's Work at a Startup board): best-fit customer profile is "property managers with 100+ units", selling to Property Directors, Operations Leads and Enterprise Landlords; 15+ qualified meetings a month by day 90 and 50+ calls or touchpoints a day; £50 cash or £100 in equity per best-fit customer profile meeting that turns up, plus 2% of first-year ARR per closed deal; the CRM is Attio; the company is a 12-person YC F25 team aiming for $10m ARR within 12 months.Source
• Your websiteSite changes since December 2025: headline moved from "24/7 AI Property Manager for Landlords & Agents" to "Make your property managers AI powered"; PostHog added and Calendly removed; three analytics tools run on the site (Google Analytics, PostHog, Microsoft Clarity); no live chat.Source

Name one owner, decide which tool is the source of truth for the website funnel (PostHog was added most recently), and keep the others only if they do something it can't. Pass the source page and campaign into Attio with every demo request so meetings and ARR can be traced back to content such as the Section 21 guide or the alternative pages.

Fewer overlapping tags means less to maintain and a faster page, and attribution lets a 12-person team put effort where meetings come from.

• Losing a report someone relies on

  Ask the team before removing a tool.

• Your websiteSite changes since December 2025: headline moved from "24/7 AI Property Manager for Landlords & Agents" to "Make your property managers AI powered"; PostHog added and Calendly removed; three analytics tools run on the site (Google Analytics, PostHog, Microsoft Clarity); no live chat.Source
• HiringSales Development Representative, London office, in person (the only open role on Y Combinator's Work at a Startup board): best-fit customer profile is "property managers with 100+ units", selling to Property Directors, Operations Leads and Enterprise Landlords; 15+ qualified meetings a month by day 90 and 50+ calls or touchpoints a day; £50 cash or £100 in equity per best-fit customer profile meeting that turns up, plus 2% of first-year ARR per closed deal; the CRM is Attio; the company is a 12-person YC F25 team aiming for $10m ARR within 12 months.Source

Ask the strongest UK and U.S. customers (start with the London build-to-rent and Birmingham operators already quoted) for permission to publish named stories: portfolio, before and after, the numbers and how they were measured. Add a methods note under every homepage statistic: which customers, what period, how a "first contact resolution" is counted. Link the stories from the homepage, the solutions pages and the SDR's sequences.

Named, measured proof is what turns "promising but unproven" into a shortlist, and methods notes make the existing numbers usable by buyers who must justify the purchase internally.

• Customers decline to be named

  Offer anonymised stories with verifiable detail such as portfolio type and size, plus a reference call.

• Independent revieweseospace company spotlight (November 2026): "Treat it as promising but unproven"; nearly all published results come from Brickwise itself, with no meaningful independent reviews found, and the percentage figures have no published method, sample size or time period.Source
• Your websiteHomepage (checked November 9, 2026): page title "Your properties leased and maintained. 24/7." but H1 "Make your property managers AI powered"; meta description "AI property management software that automates rent collection, maintenance requests, and tenant communication. Save 20+ hours per week."; "Over 100k units managed"; FAQ: "91% of tenant queries resolve at first contact"; a US/UK/Global switcher; testimonials labelled by city and unit count from Birmingham, London, Manchester, Dubai, Munich, New York and California; integration logos include Reapit, Alto, PayProp, Fixflo, Goodlord, Xero and QuickBooks alongside Yardi and AppFolio.Source
• Your websiteSitemap (checked November 9, 2026): 91 core pages and 32 blog posts; a property management directory of 16 URLs, all in California (10 cities, 4 company profiles); market reports and the real estate agent directory cover only California and San Diego; eight competitor "-alternative" pages under /lp/ (AppFolio, EliseAI, Latchel, Property Meld, RentEngine, ShowMojo, Tenant Turner, Vendoroo), and the EliseAI one is not linked from the header, footer or menus; two near-identical URLs, /features/rent-collection-accounting and /features/rent-collection-and-accounting; three NYC feature pages; no pricing page and no customer stories.Source

Publish a simple /pricing page: a starting price per unit per month for small and mid-market operators, what is included (channels, maintenance, compliance, integrations), the trial, and "talk to us" for enterprise. Show it in pounds and dollars through the existing switcher. Add a calculator: units times price against the cost of one property manager.

Operators compare tools on cost per door; a visible price filters out bad fits and lets good fits move faster, which raises meetings that turn into ARR.

• Anchoring enterprise deals low

  Publish small and mid-market prices only; keep enterprise custom.

• Your websiteSmall operators page: "Run 1,000 units like you run 100"; pricing is per unit with no enterprise minimum, but no price is shown; "Try Alice free" gives no trial length or terms; the demo is a 20-minute walkthrough that doesn't require a PMS.Source
• Your websiteSitemap (checked November 9, 2026): 91 core pages and 32 blog posts; a property management directory of 16 URLs, all in California (10 cities, 4 company profiles); market reports and the real estate agent directory cover only California and San Diego; eight competitor "-alternative" pages under /lp/ (AppFolio, EliseAI, Latchel, Property Meld, RentEngine, ShowMojo, Tenant Turner, Vendoroo), and the EliseAI one is not linked from the header, footer or menus; two near-identical URLs, /features/rent-collection-accounting and /features/rent-collection-and-accounting; three NYC feature pages; no pricing page and no customer stories.Source
• HiringSales Development Representative, London office, in person (the only open role on Y Combinator's Work at a Startup board): best-fit customer profile is "property managers with 100+ units", selling to Property Directors, Operations Leads and Enterprise Landlords; 15+ qualified meetings a month by day 90 and 50+ calls or touchpoints a day; £50 cash or £100 in equity per best-fit customer profile meeting that turns up, plus 2% of first-year ARR per closed deal; the CRM is Attio; the company is a 12-person YC F25 team aiming for $10m ARR within 12 months.Source

Turn the button into a real first experience: the visitor enters a work email and gets a WhatsApp number or phone line where they play a tenant reporting a leak, a late rent question or a certificate query. Alice answers, triages and shows the job card it would create. Afterwards they get a summary email and a link to connect their own system for a 14-day pilot, with the SDR following up on 100+ unit operators.

Operators believe what they experience as a tenant more than any statistic, and a trial that starts in two minutes catches visitors who will not book a call yet.

• Abuse of the demo line

  Require a work email and rate-limit per address.

• #11 Publish a per-unit starting price for small and mid-market operators

• Your websiteSmall operators page: "Run 1,000 units like you run 100"; pricing is per unit with no enterprise minimum, but no price is shown; "Try Alice free" gives no trial length or terms; the demo is a 20-minute walkthrough that doesn't require a PMS.Source
• Your websiteBlog post of 4 May 2026: active deployments in the UK, US, continental Europe, the Middle East and Asia; London described as the largest property management market in Europe; tenants reach Alice by phone, WhatsApp or email.Source

Add UK postcodes using UK comparable listings or public rent data, report in pounds per calendar month, and add a line on the new periodic tenancy rules for setting rent. Ask the same role question (manager, owner, renter) and send UK managers with portfolios to the SDR. Promote it in the Section 21 guide and UK outreach.

A free valuation tool is the standard way letting agents win landlords, so agents will use it and share it, and every report captures a UK lead.

• Thin data outside cities

  Launch for London, Birmingham and Manchester first.

• Your websiteFree Rental Property Estimator (/tools/rent-report): U.S. addresses only; email required; "Create my free report".Source
• Your websiteBlog post of 4 May 2026: active deployments in the UK, US, continental Europe, the Middle East and Asia; London described as the largest property management market in Europe; tenants reach Alice by phone, WhatsApp or email.Source
• HiringSales Development Representative, London office, in person (the only open role on Y Combinator's Work at a Startup board): best-fit customer profile is "property managers with 100+ units", selling to Property Directors, Operations Leads and Enterprise Landlords; 15+ qualified meetings a month by day 90 and 50+ calls or touchpoints a day; £50 cash or £100 in equity per best-fit customer profile meeting that turns up, plus 2% of first-year ARR per closed deal; the CRM is Attio; the company is a 12-person YC F25 team aiming for $10m ARR within 12 months.Source

Publish "Best letting agents and property managers in London / Birmingham / Manchester (2026)" pages with the same fair structure: portfolio size where public, areas, specialisms and how to choose. Each listed firm is also a prospect for the SDR; invite them to check and improve their profile, which opens a conversation without a cold pitch.

Directory pages capture landlords searching for a manager and give Brickwise a reason to contact every agent in a city, which suits a London SDR with a 100+ unit best-fit customer profile.

• Listed firms object

  Use public facts only and fix corrections within a day.

• Your website"Best Property Management Companies in San Diego (2026): A Buyer's Comparison": 10 firms with units managed and median rent (Parcl Labs data), an FAQ and "Get introduced →" links; there is no UK equivalent.Source
• Your websiteSitemap (checked November 9, 2026): 91 core pages and 32 blog posts; a property management directory of 16 URLs, all in California (10 cities, 4 company profiles); market reports and the real estate agent directory cover only California and San Diego; eight competitor "-alternative" pages under /lp/ (AppFolio, EliseAI, Latchel, Property Meld, RentEngine, ShowMojo, Tenant Turner, Vendoroo), and the EliseAI one is not linked from the header, footer or menus; two near-identical URLs, /features/rent-collection-accounting and /features/rent-collection-and-accounting; three NYC feature pages; no pricing page and no customer stories.Source
• Your websiteHomepage (checked November 9, 2026): page title "Your properties leased and maintained. 24/7." but H1 "Make your property managers AI powered"; meta description "AI property management software that automates rent collection, maintenance requests, and tenant communication. Save 20+ hours per week."; "Over 100k units managed"; FAQ: "91% of tenant queries resolve at first contact"; a US/UK/Global switcher; testimonials labelled by city and unit count from Birmingham, London, Manchester, Dubai, Munich, New York and California; integration logos include Reapit, Alto, PayProp, Fixflo, Goodlord, Xero and QuickBooks alongside Yardi and AppFolio.Source

Run a short survey of UK letting agents and property managers (AI use, tenant query volumes, compliance workload, readiness for the new tenancy system) and combine it with anonymised UK platform data. Publish the headline findings openly with the sample size and method, and offer the full PDF for an email. Use the findings as the opening line of SDR outreach and LinkedIn posts.

Original UK data gets cited by trade press and gives the SDR a non-salesy reason to contact Property Directors.

• Too few responses

  Publish as a pulse survey with the sample size clearly stated.

• Your website"The 2026 State of AI in U.S. Multifamily" (with a single-family edition): ungated, U.S. only, combining third-party surveys with Brickwise platform data "normalized to a 1,000-unit portfolio"; findings such as 94% of operators implementing or planning AI and 76% running AI across disconnected vendors; no sample size stated.Source
• HiringSales Development Representative, London office, in person (the only open role on Y Combinator's Work at a Startup board): best-fit customer profile is "property managers with 100+ units", selling to Property Directors, Operations Leads and Enterprise Landlords; 15+ qualified meetings a month by day 90 and 50+ calls or touchpoints a day; £50 cash or £100 in equity per best-fit customer profile meeting that turns up, plus 2% of first-year ARR per closed deal; the CRM is Attio; the company is a 12-person YC F25 team aiming for $10m ARR within 12 months.Source

Track the official roll-out schedule and, as each region opens, run a two-week outreach sprint to letting agents there: a short guide to getting landlords' records ready, an offer to load their portfolio's certificates into Alice, and a demo showing the evidence log. Publish a matching landing page per region.

Outreach that arrives with a deadline the buyer already has converts better than generic AI pitches, and it ties Brickwise to compliance, its strongest UK testimonial.

• Roll-out dates slip

  Lead with readiness, not a deadline; adjust timing to official notices.

• #1 Rewrite the two Section 21 guides: they still teach UK landlords a notice that can no longer be served
• #2 Add UK certificates and the new tenancy rules to the compliance page

• Public recordGowling WLG, "Renters' Rights Act 2025: the final countdown": "30 April 2026 will be the last day on which a section 21 notice can be served"; 31 July 2026 was the deadline for court proceedings on earlier notices; the PRS Database is "expected to begin a phased regional roll-out from late 2026"; ombudsman registration is "expected to be compulsory in around 2028".Source
• Public recordGOV.UK guide to the Renters' Rights Act: the Act will "Abolish section 21 evictions" and make all assured tenancies periodic; once implemented, "landlords will no longer be able to serve new section 21 or old-style section 8 notices"; Royal Assent on 27 October 2025; landlords will be "legally required to register" on a Private Rented Sector Database and join a landlord ombudsman.Source
• HiringSales Development Representative, London office, in person (the only open role on Y Combinator's Work at a Startup board): best-fit customer profile is "property managers with 100+ units", selling to Property Directors, Operations Leads and Enterprise Landlords; 15+ qualified meetings a month by day 90 and 50+ calls or touchpoints a day; £50 cash or £100 in equity per best-fit customer profile meeting that turns up, plus 2% of first-year ARR per closed deal; the CRM is Attio; the company is a 12-person YC F25 team aiming for $10m ARR within 12 months.Source

Pick two UK systems where Alice already works well (start with Reapit), agree a listing in their marketplace or partner directory, publish a joint page like the Rent Manager one, and run one co-hosted webinar for their customers on the new tenancy system. Offer a referral fee to the partner's account managers.

A system of record's marketplace puts Brickwise in front of agents at the moment they look for add-ons, with the trust of a tool they already use.

• Partners see Brickwise as a competitor

  Position Alice as a layer that keeps data in their system.

• #3 Build integration pages for the UK tools already shown as homepage logos

• Your websiteIntegrations page: 13 integrations with their own pages (AppFolio, Reapit, Salesforce, TenantCloud, Rent Manager, Yardi, RealPage, Entrata, Buildium, Rentvine, Propertyware, MRI Software, ResMan); Reapit is the only UK-focused one. Alto, PayProp, Fixflo, Goodlord, Xero and QuickBooks appear as homepage logos with no integration page (/integrations/alto returns 404). The partners page lists one partner, Rent Manager.Source
• Competitor researchRivals' own homepages: EliseAI serves "housing and healthcare organizations" with LeasingAI and ResidentAI; Vendoroo offers "Property operations you can finally control" with an AI teammate for maintenance; Fixflo is UK repairs and compliance software for "1,600,000+ units" and "over 40% of UK letting agents", with its own Aidenn AI assistant.See the research Source

Offer existing customers a referral reward on the same economics: a credit for every introduced operator with 100+ units who takes a meeting, and a larger credit or rent-free months on Alice when the deal goes live. Add a referral page and a line in monthly reports, and ask at the moments customers are happiest (after a smooth renewal cycle or a cleared backlog).

Referred operators close faster and churn less, and the team has already decided what a meeting is worth.

• Low-quality referrals

  Reward only best-fit customer profile meetings that take place.

• HiringSales Development Representative, London office, in person (the only open role on Y Combinator's Work at a Startup board): best-fit customer profile is "property managers with 100+ units", selling to Property Directors, Operations Leads and Enterprise Landlords; 15+ qualified meetings a month by day 90 and 50+ calls or touchpoints a day; £50 cash or £100 in equity per best-fit customer profile meeting that turns up, plus 2% of first-year ARR per closed deal; the CRM is Attio; the company is a 12-person YC F25 team aiming for $10m ARR within 12 months.Source
• Your websiteIntegrations page: 13 integrations with their own pages (AppFolio, Reapit, Salesforce, TenantCloud, Rent Manager, Yardi, RealPage, Entrata, Buildium, Rentvine, Propertyware, MRI Software, ResMan); Reapit is the only UK-focused one. Alto, PayProp, Fixflo, Goodlord, Xero and QuickBooks appear as homepage logos with no integration page (/integrations/alto returns 404). The partners page lists one partner, Rent Manager.Source

Create a /trust page: data residency by region, subprocessors, a downloadable DPA, retention, how tenant calls and messages are stored, uptime, and a dated plan for a recognised certification. Add a security questionnaire answer pack the SDR can send. Link it from the enterprise solutions page and the demo follow-up.

Self-serve security answers shorten enterprise procurement and show maturity beyond the company's age.

• Overclaiming

  State only what is in place today and date the roadmap.

• Your websiteSecurity and data protocol page: supports "UK GDPR, Data Protection Act 2018, and PECR"; separate US and EU/UK data environments; DPAs (UK IDTA, EU SCCs) available on request; no trust centre page and no third-party certification listed.Source
• Your websiteAbout page: the founders ran a property management firm overseeing 130 properties before building Brickwise; headquartered in London; Y Combinator F2025; "$3M+" raised in the first six months; the plan is to start with maintenance and automate more of property operations; LinkedIn is the only social profile linked from the site.Source

For each conference the team attends, publish the guide two weeks before, offer "15 minutes with Alice on your own tenant queries" slots, and have the SDR book them with attendees in the best-fit customer profile. Add UK lettings events to the calendar. After the event, turn the review post into a follow-up email to everyone met.

Pre-booked conference meetings convert far better than booth traffic, and the content the team already writes becomes the invitation.

• Attendee lists unavailable

  Use LinkedIn event posts and speaker lists.

• Your websiteBlog (32 posts): the newest posts are event reviews and guides (NARPM convention, IMN Southern California, an OpTech 2026 guide, late October to early November 2026); U.S. legal explainers (security deposit laws by state, Fair Housing Act, eviction process); five New York City data posts from January 2026; the two Section 21 guides are the main UK legal content.Source
• HiringSales Development Representative, London office, in person (the only open role on Y Combinator's Work at a Startup board): best-fit customer profile is "property managers with 100+ units", selling to Property Directors, Operations Leads and Enterprise Landlords; 15+ qualified meetings a month by day 90 and 50+ calls or touchpoints a day; £50 cash or £100 in equity per best-fit customer profile meeting that turns up, plus 2% of first-year ARR per closed deal; the CRM is Attio; the company is a 12-person YC F25 team aiming for $10m ARR within 12 months.Source

Package a UK "new tenancy system" module: tenancy records converted to the periodic model, possession-ground evidence files built from Alice's logs, certificate and repair histories ready for database registration, and templated tenant communications reviewed by a housing solicitor. Sell it as an add-on to UK operators and as the headline of UK marketing.

Regulation creates mandatory work; a product that does that work becomes hard to remove and gives Brickwise a UK story competitors without tenant-conversation logs cannot tell.

• Giving legal advice

  Provide records and templates reviewed by solicitors, with clear disclaimers.

• #1 Rewrite the two Section 21 guides: they still teach UK landlords a notice that can no longer be served
• #2 Add UK certificates and the new tenancy rules to the compliance page

• Public recordGOV.UK guide to the Renters' Rights Act: the Act will "Abolish section 21 evictions" and make all assured tenancies periodic; once implemented, "landlords will no longer be able to serve new section 21 or old-style section 8 notices"; Royal Assent on 27 October 2025; landlords will be "legally required to register" on a Private Rented Sector Database and join a landlord ombudsman.Source
• Your websiteCompliance page: "Every certificate tracked. Every renewal booked before it lapses." It lists fire, electrical, water and lift certificates and configurable "Section 8 and HUD HQS cycles"; it does not mention gas safety, EICR, EPC or the Renters' Rights Act.Source
• Competitor researchRivals' own homepages: EliseAI serves "housing and healthcare organizations" with LeasingAI and ResidentAI; Vendoroo offers "Property operations you can finally control" with an AI teammate for maintenance; Fixflo is UK repairs and compliance software for "1,600,000+ units" and "over 40% of UK letting agents", with its own Aidenn AI assistant.See the research Source

Every quarter, publish anonymised, aggregated figures: top tenant query types, out-of-hours share, channel mix (phone, WhatsApp, email), time to contractor booked, and first-contact resolution, split UK and U.S., with the method and sample stated. Offer journalists and trade bodies the charts, and give the SDR one finding per quarter to open calls.

Recurring, original data earns press and links, gets cited by AI assistants and makes Brickwise the reference point for AI in property operations.

• Customer data concerns

  Aggregate only, minimum thresholds, contractual consent.

• #10 Publish named case studies, with the method behind the 91% and 20+ hours

• Your websiteHomepage (checked November 9, 2026): page title "Your properties leased and maintained. 24/7." but H1 "Make your property managers AI powered"; meta description "AI property management software that automates rent collection, maintenance requests, and tenant communication. Save 20+ hours per week."; "Over 100k units managed"; FAQ: "91% of tenant queries resolve at first contact"; a US/UK/Global switcher; testimonials labelled by city and unit count from Birmingham, London, Manchester, Dubai, Munich, New York and California; integration logos include Reapit, Alto, PayProp, Fixflo, Goodlord, Xero and QuickBooks alongside Yardi and AppFolio.Source
• Independent revieweseospace company spotlight (November 2026): "Treat it as promising but unproven"; nearly all published results come from Brickwise itself, with no meaningful independent reviews found, and the percentage figures have no published method, sample size or time period.Source
• Your website"The 2026 State of AI in U.S. Multifamily" (with a single-family edition): ungated, U.S. only, combining third-party surveys with Brickwise platform data "normalized to a 1,000-unit portfolio"; findings such as 94% of operators implementing or planning AI and 76% running AI across disconnected vendors; no sample size stated.Source

Before the new name goes live: map every URL to its new home, keep brickwiseai.com redirecting permanently, update integration and partner listings, and brief customers. Then use the rename as news: announce the winner (with their permission), tie it to the UK product story, and run a launch week of demos. Meanwhile, close the competition page with a "thank you, entries closed" note so visitors aren't confused.

Renames done with a redirect map keep traffic, and a winner story gives trade press a human angle.

• Tenants confused by a new name on calls and messages

  Keep Alice's name and phone numbers unchanged.

• Your website/changeourname: "Choose our name and we'll pay your rent for a year"; "We are renaming the company and the public decides"; entries closed on 21 August; the page is still in the sitemap.Source
• Your websiteSitemap (checked November 9, 2026): 91 core pages and 32 blog posts; a property management directory of 16 URLs, all in California (10 cities, 4 company profiles); market reports and the real estate agent directory cover only California and San Diego; eight competitor "-alternative" pages under /lp/ (AppFolio, EliseAI, Latchel, Property Meld, RentEngine, ShowMojo, Tenant Turner, Vendoroo), and the EliseAI one is not linked from the header, footer or menus; two near-identical URLs, /features/rent-collection-accounting and /features/rent-collection-and-accounting; three NYC feature pages; no pricing page and no customer stories.Source

Post once a week from the CEO's account: one real (anonymised) tenant or contractor situation from the old firm or from Alice's logs, what went wrong, what Alice does now. End with a soft invitation to try Alice on a WhatsApp number. Repurpose the best posts as blog articles and SDR openers.

Operators trust people who have done their job, and a founder voice cuts through vendor content on LinkedIn.

• Tenant privacy

  Anonymise every story and change identifying details.

• Your websiteAbout page: the founders ran a property management firm overseeing 130 properties before building Brickwise; headquartered in London; Y Combinator F2025; "$3M+" raised in the first six months; the plan is to start with maintenance and automate more of property operations; LinkedIn is the only social profile linked from the site.Source
• HiringSales Development Representative, London office, in person (the only open role on Y Combinator's Work at a Startup board): best-fit customer profile is "property managers with 100+ units", selling to Property Directors, Operations Leads and Enterprise Landlords; 15+ qualified meetings a month by day 90 and 50+ calls or touchpoints a day; £50 cash or £100 in equity per best-fit customer profile meeting that turns up, plus 2% of first-year ARR per closed deal; the CRM is Attio; the company is a 12-person YC F25 team aiming for $10m ARR within 12 months.Source