Checkout.com growth playbook

Publish a sitemap index that lists the English sitemap and all eight locale sitemaps, and reference it in robots.txt. Add hreflang to every page that has a translation (en, fr-FR, de-DE, es-ES, it-IT, ar-AE, pt-PT, zh-CN, ja-JP, plus x-default), in the page head or in the sitemaps. Turn the switcher items into real links to the translated URL. Then check Search Console by country and track how many local-language searches land on local pages.

The regional teams are being hired to build pipeline in those languages; every one of their campaigns, ads and events does better when the organic results in that market point to the local page. It is a small engineering change on top of translation work that is already paid for.

[ ] /sitemap-index.xml listing /sitemap.xml and the eight /xx-xx/sitemap.xml files
[ ] robots.txt: Sitemap line for the index
[ ] hreflang en, fr-FR, de-DE, es-ES, it-IT, ar-AE, pt-PT, zh-CN, ja-JP and x-default
[ ] Return tags on every version
[ ] Switcher items are <a href> to the translated URL
[ ] html lang matches the page language (ar, ja)
[ ] Search Console property per locale folder
[ ] Regional campaigns use local URLs

• Eight separate site builds make tag upkeep hard

  Generate hreflang from the URL map in the sitemaps, not by hand in each build.

• Some pages exist only in English

  Tag only pairs that exist; let x-default carry the rest.

• Your websiteLanguage sites (checked October 22, 2026): the header switcher offers France, Germany, Spain, Italy, United Arab Emirates (Arabic), Portugal, China and Japan, and full sites exist at /fr-fr, /de-de, /es-es, /it-it, /ar-ae, /pt-pt, /zh-cn and /ja-jp, each with its own sitemap (fr-fr 370 URLs, es-es 317, zh-cn 277, de-de 248, it-it 247, ar-ae 162, ja-jp 151, pt-pt 140). But robots.txt points only to /sitemap.xml, whose 1,541 URLs include none of them; no page or sitemap carries hreflang annotations; and the switcher links are href="#" handled by a script, so crawlers cannot follow them.Source
• HiringLanguage-led selling on the open board: Business Development Representative - German or Polish speaking (Amsterdam, posted October 5; Barcelona, posted October 20), Sales Engineering, Senior Specialist (Spanish Speaking) in Barcelona, a Sales Manager in Paris (posted September 29), Senior Specialist, Implementation Engineering in Tokyo (October 21), Specialist, Revenue Enablement - APAC in Shanghai (October 22) and Senior Specialist, Revenue Enablement - MENA in Dubai (September 25). The board lists 175 open roles.Source
• HiringSenior Manager, Regional Marketing - MENA (Dubai, posted September 23, 2026): will "champion our regional ABM strategy" with "1:1, 1:few, and 1:many account-based programs", oversee Field Marketing, Events, PR and demand generation, manage a team of two, dual-report to the MENA GM and Global CMO, and focus on "priority prospects, in-pipe opportunities and cross-sell / upsell of the back book".Source
• HiringSenior Specialist, Regional Marketing (Sydney, six-month fixed term, posted October 18, 2026): an "event-led demand generation marketer" across Australia, New Zealand and Singapore, owning "pre-event acquisition through post-event nurture and conversion", MQL and opportunity targets, and local content "including case studies, white papers, blogs".Source
• Your websiteHomepage: title "Payment services to power your performance"; the FAQ says Checkout.com has "local acquiring capabilities in over 50 countries", supports "more than 150 processing currencies" and offers "local support through our 19 offices worldwide". The homepage language suggestion runs only after page load, from a script that calls a geo service and then redirects or shows a banner.Source

Set lang="ar" and dir="rtl" on the Arabic site and lang="ja" on the Japanese site, write Arabic and Japanese titles and meta descriptions for the top 30 pages, and check the result previews in Search Console.

It is a template fix, and the MENA marketing lead and APAC teams being hired get local search results that match their campaigns.

• Right-to-left layout breaks

  Test the main templates with dir="rtl" before publishing.

• Your websiteThe Arabic homepage (/ar-ae; /ar-sa redirects there) shows Arabic navigation and copy but declares lang="en", with the English title "Accept Payments Online with Checkout.com - Global Payment Processing" and an English meta description; /ar-ae/pricing also declares lang="en". The Japanese homepage (/ja-jp) has a Japanese title and description but also declares lang="en".Source
• HiringSenior Manager, Regional Marketing - MENA (Dubai, posted September 23, 2026): will "champion our regional ABM strategy" with "1:1, 1:few, and 1:many account-based programs", oversee Field Marketing, Events, PR and demand generation, manage a team of two, dual-report to the MENA GM and Global CMO, and focus on "priority prospects, in-pipe opportunities and cross-sell / upsell of the back book".Source
• HiringLanguage-led selling on the open board: Business Development Representative - German or Polish speaking (Amsterdam, posted October 5; Barcelona, posted October 20), Sales Engineering, Senior Specialist (Spanish Speaking) in Barcelona, a Sales Manager in Paris (posted September 29), Senior Specialist, Implementation Engineering in Tokyo (October 21), Specialist, Revenue Enablement - APAC in Shanghai (October 22) and Senior Specialist, Revenue Enablement - MENA in Dubai (September 25). The board lists 175 open roles.Source
• Your websiteLanguage sites (checked October 22, 2026): the header switcher offers France, Germany, Spain, Italy, United Arab Emirates (Arabic), Portugal, China and Japan, and full sites exist at /fr-fr, /de-de, /es-es, /it-it, /ar-ae, /pt-pt, /zh-cn and /ja-jp, each with its own sitemap (fr-fr 370 URLs, es-es 317, zh-cn 277, de-de 248, it-it 247, ar-ae 162, ja-jp 151, pt-pt 140). But robots.txt points only to /sitemap.xml, whose 1,541 URLs include none of them; no page or sitemap carries hreflang annotations; and the switcher links are href="#" handled by a script, so crawlers cannot follow them.Source

Publish /products/in-person-payments with the unified online and in-store story, supported terminals (bring your own hardware), the launch markets and timing, the shared dashboard and reconciliation, and a "register interest" form tagged by country. Add it to the product menu and to the eight language sites as each market launches.

The announcement creates demand now; a page captures it as pipeline and gives sales a link to send.

• Promising features before launch

  Mark each market and capability with its availability.

• Your newsroomOctober 21, 2026: Checkout.com "expands into in-person payments" with "a software-led, device-agnostic proposition that works with the hardware merchants choose"; online and in-person run through "one acquiring relationship", the same Unified Payments API, contract and settlement, with a shared dashboard; Mollie is a launch partner; it "will launch first in the UK and EEA, followed by the US". The 20 product pages in the sitemap include no in-person page yet.Source
• HiringManager, Product Marketing and Senior Specialist, Product Marketing (London, both posted October 5, 2026): "Translate technical features into clear, outcome-led value for merchants", own "launches, feature rollouts, and adoption programs", messaging tied to "improved performance, reduced payment failures, and a better customer experience", and collateral for commercial teams.Source
• Your websiteMain sitemap (1,541 URLs): 670 blog posts, 155 author pages, 147 newsroom items, 124 event pages, 111 case studies, 51 payment-method pages, 40 merchant-communications pages and 20 guides and reports. The blog has many explainer comparisons ("ach-vs-wire-transfer", "acquirer-vs-issuer", "cross-border-vs-local-acquiring") but no page compares Checkout.com with another provider.Source

Add a worked example (a sample card transaction broken into interchange, scheme fee and Checkout.com fee), the factors that change the rate (volume, regions, card mix, risk), what is included (fraud tools, dashboard, currencies), and a short estimator form that asks volume, regions and card mix and routes the answer to the right team.

Showing the structure builds trust with finance buyers and turns the pricing page into a qualification step instead of a dead end.

• Competitors read the page

  Show the structure, not your rate card.

• Your websitePricing page: "Your business deserves tailored pricing based on your needs. Create a plan by getting in touch with our team today." "We price based on your business profile and risk category, nothing else." "Transparent card association, processor, and interchange fees." "We provide free payment processing for registered charities in the countries in which we currently operate." No example rates, ranges or calculator.Source
• HiringMiddle Market Sales Leader (Atlanta, open): will "recruit, build, and lead a national commercial team focused entirely on the high-growth Middle Market segment", selling to "North American lower Middle Market merchants", and "align Marketing, Partnerships, and Sales in generating strong leads".Source
• Competitor researchRivals' own homepages: Stripe, "Financial Infrastructure to Grow Your Revenue"; Adyen, "Fintech platform for enterprises"; Worldpay, "Unleash Your Payments Potential"; Nuvei, "The infrastructure for every payment, everywhere"; Braintree, "Enterprise Payment Solution | PayPal".See the research Source

Tag each case study by region and country, add a region filter, and assemble a one-page proof pack per region (three stories, headline uplifts, local payment methods covered) for event follow-up and outbound. Note which regions lack stories and commission them.

Buyers trust peers in their own market, and the regional hires are measured on pipeline they need proof for.

• Customers object to region tags

  Use only public facts already in the story.

• Your websiteCase studies page: filters by industry (Ecommerce, Travel, Financial Services, Health & Wellbeing) but not by region or market; headline results include Coinbase "13 percentage point AR uplift", Klook "1% uplift on authorization rate", eSky "+4.68% acceptance rate increase from Intelligent Acceptance", Paddle "2% acceptance rate uplift" and Gigantic Tickets "89% faster checkout".Source
• HiringSenior Manager, Regional Marketing - MENA (Dubai, posted September 23, 2026): will "champion our regional ABM strategy" with "1:1, 1:few, and 1:many account-based programs", oversee Field Marketing, Events, PR and demand generation, manage a team of two, dual-report to the MENA GM and Global CMO, and focus on "priority prospects, in-pipe opportunities and cross-sell / upsell of the back book".Source
• HiringSenior Specialist, Regional Marketing (Sydney, six-month fixed term, posted October 18, 2026): an "event-led demand generation marketer" across Australia, New Zealand and Singapore, owning "pre-event acquisition through post-event nurture and conversion", MQL and opportunity targets, and local content "including case studies, white papers, blogs".Source
• HiringSenior Director, Regional Marketing, Americas (New York, posted September 22, 2026): leads marketing "to oversee and scale marketing in the United States" across ABM, PR and Field Marketing/Events, managing "a c. $8-10 million budget for 2026", reporting to the Head of North America Revenue with a dotted line to the Global CMO.Source

Set one standard: within 72 hours, every attendee gets a follow-up written for that event (the session recording, a relevant case study, a meeting link with their account owner), no-shows get a different message, and each event is reported by meetings and opportunities created, not attendance.

Consistent, fast follow-up turns hospitality into pipeline and lets the team cut the formats that do not convert.

• Generic follow-ups

  One line in each message must refer to the event itself.

• Your websiteEvents and campaign hubs: 124 event pages (private dinners, a padel event, an F1 Arcade experience, virtual roundtables such as "Peak Season" and a grocery roundtable, the Thrive merchant summit); a Peak Season hub with shopper research on agentic commerce and conversion tips for Black Friday and White Friday.Source
• HiringSenior Specialist, Regional Marketing (Sydney, six-month fixed term, posted October 18, 2026): an "event-led demand generation marketer" across Australia, New Zealand and Singapore, owning "pre-event acquisition through post-event nurture and conversion", MQL and opportunity targets, and local content "including case studies, white papers, blogs".Source
• HiringSpecialist, Regional Events and Field Marketing (London, posted October 2, 2026): hosted and sponsored events for UK and Europe commercial teams, "audience acquisition plans grounded in data-driven insights to drive pipeline generation" built on "TAM, best-fit customer profile, Personas", and KPI reporting with recommendations.Source

Pick the merchants whose flows fit each product (marketplaces and travel for Payouts and Issuing, platforms for Business Account), run 1:few ABM programs by vertical with a value estimate per merchant, and hand warm accounts to account managers with a ready business case.

Expansion revenue from existing merchants is cheaper and faster than new logos, and the products are built around existing acquiring balances.

• Merchants feel over-sold

  Lead with their own payment data, not a product pitch.

• HiringSenior Manager, Regional Marketing - MENA (Dubai, posted September 23, 2026): will "champion our regional ABM strategy" with "1:1, 1:few, and 1:many account-based programs", oversee Field Marketing, Events, PR and demand generation, manage a team of two, dual-report to the MENA GM and Global CMO, and focus on "priority prospects, in-pipe opportunities and cross-sell / upsell of the back book".Source
• HiringSenior Director, Regional Marketing, Americas (New York, posted September 22, 2026): leads marketing "to oversee and scale marketing in the United States" across ABM, PR and Field Marketing/Events, managing "a c. $8-10 million budget for 2026", reporting to the Head of North America Revenue with a dotted line to the Global CMO.Source
• Your newsroom$750m annualised net revenue, "growing 28% year-over-year"; c.$150m Adjusted EBITDA expected for 2026; $480bn total payment volume; "over 1,700 enterprise merchants"; 2,300 employees; 56 countries with 10 acquiring licenses; the US is 20% of payment volume, up from 15%. Investment goes to Business Account features, Payouts, Issuing, Platforms for "ISV, SaaS and marketplaces", and AI "from agentic payment optimization to agentic commerce and agent payments".Source
• Your newsroomUS payment volume grew 126% (Q2 2026 vs Q2 2025) and is on track to exceed $100 billion this year. New: a solution for marketplaces, SaaS platforms and ISVs to "embed and monetise payments without taking on PayFac complexity"; RTP alongside ACH; Pay-to-Card in Canada; Issuing in the US, funding cards "directly from acquired balances". Teams are growing in San Francisco, Atlanta and New York, with "a new hub in Mexico".Source

Rebuild the page as a partner finder (filter by region, platform and service), give each partner a profile with merchants launched and results, and add a deal registration form with tracked referral links. Publish tier benefits so agencies know what they gain.

Agencies and integrators recommend the provider that helps them win and keeps them credited; a visible program makes Checkout.com that provider.

• Outdated partner listings

  Review every listing yearly and remove inactive ones.

• HiringSenior Specialist, Partner Growth & Development, Payments (San Francisco, posted October 1, 2026): "Most merchants don't find Checkout.com through an ad. They find us because someone they already trust told them to look at us" (agencies, billing platforms, fraud providers, consultants). The role sources agencies, systems integrators, ISVs, fintechs and consultancies, structures "referral, reseller and embedded models" and is measured on "partnerships converting into live merchants and revenue - not on signed logos".Source
• Your websitePartners page: tech-stack partners (commerce platforms, subscription billing such as Chargebee, Commerce Layer) and a list of ecommerce agencies described in a sentence each, with a "Become a partner" page; no partner finder by region, platform or service, and no merchant results per partner.Source
• HiringMiddle Market Sales Leader (Atlanta, open): will "recruit, build, and lead a national commercial team focused entirely on the high-growth Middle Market segment", selling to "North American lower Middle Market merchants", and "align Marketing, Partnerships, and Sales in generating strong leads".Source

Publish one factual page per rival: acquiring footprint, local methods, authorization tools, network tokens, pricing structure, platform and in-person coverage, support model and migration help, with dates and sources. Link each to case studies of merchants who switched.

Buyers compare anyway; a sourced page shapes the comparison and gives sales a shareable answer.

• Claims go stale

  Date every table and cite sources.

• Your websiteMain sitemap (1,541 URLs): 670 blog posts, 155 author pages, 147 newsroom items, 124 event pages, 111 case studies, 51 payment-method pages, 40 merchant-communications pages and 20 guides and reports. The blog has many explainer comparisons ("ach-vs-wire-transfer", "acquirer-vs-issuer", "cross-border-vs-local-acquiring") but no page compares Checkout.com with another provider.Source
• Competitor researchRivals' own homepages: Stripe, "Financial Infrastructure to Grow Your Revenue"; Adyen, "Fintech platform for enterprises"; Worldpay, "Unleash Your Payments Potential"; Nuvei, "The infrastructure for every payment, everywhere"; Braintree, "Enterprise Payment Solution | PayPal".See the research Source
• HiringManager, Product Marketing and Senior Specialist, Product Marketing (London, both posted October 5, 2026): "Translate technical features into clear, outcome-led value for merchants", own "launches, feature rollouts, and adoption programs", messaging tied to "improved performance, reduced payment failures, and a better customer experience", and collateral for commercial teams.Source
• Your websiteCase studies page: filters by industry (Ecommerce, Travel, Financial Services, Health & Wellbeing) but not by region or market; headline results include Coinbase "13 percentage point AR uplift", Klook "1% uplift on authorization rate", eSky "+4.68% acceptance rate increase from Intelligent Acceptance", Paddle "2% acceptance rate uplift" and Gigantic Tickets "89% faster checkout".Source

Build an ISV path: a revenue calculator for embedded payments, a technical guide to onboarding sub-merchants, two launch case studies, and a targeted list of vertical SaaS companies in the US and Europe for ABM and partner outreach.

One ISV win can bring hundreds of merchants, and a self-explaining path shortens a long technical sale.

• Channel conflict with direct sales

  Agree account rules before outreach.

• Your newsroomUS payment volume grew 126% (Q2 2026 vs Q2 2025) and is on track to exceed $100 billion this year. New: a solution for marketplaces, SaaS platforms and ISVs to "embed and monetise payments without taking on PayFac complexity"; RTP alongside ACH; Pay-to-Card in Canada; Issuing in the US, funding cards "directly from acquired balances". Teams are growing in San Francisco, Atlanta and New York, with "a new hub in Mexico".Source
• Your newsroom$750m annualised net revenue, "growing 28% year-over-year"; c.$150m Adjusted EBITDA expected for 2026; $480bn total payment volume; "over 1,700 enterprise merchants"; 2,300 employees; 56 countries with 10 acquiring licenses; the US is 20% of payment volume, up from 15%. Investment goes to Business Account features, Payouts, Issuing, Platforms for "ISV, SaaS and marketplaces", and AI "from agentic payment optimization to agentic commerce and agent payments".Source
• HiringSenior Specialist, Partner Growth & Development, Payments (San Francisco, posted October 1, 2026): "Most merchants don't find Checkout.com through an ad. They find us because someone they already trust told them to look at us" (agencies, billing platforms, fraud providers, consultants). The role sources agencies, systems integrators, ISVs, fintechs and consultancies, structures "referral, reseller and embedded models" and is measured on "partnerships converting into live merchants and revenue - not on signed logos".Source
• HiringManager, Product Marketing and Senior Specialist, Product Marketing (London, both posted October 5, 2026): "Translate technical features into clear, outcome-led value for merchants", own "launches, feature rollouts, and adoption programs", messaging tied to "improved performance, reduced payment failures, and a better customer experience", and collateral for commercial teams.Source

Build a calculator: volume, average order value, current acceptance rate and regions give the revenue lost to declines and the value of each point recovered, with the relevant case studies and products (Intelligent Acceptance, network tokens, account updater). Offer a free payment-performance review as the next step.

It turns a technical claim into a number the buyer's CFO cares about and qualifies the lead at the same time.

• Overpromising uplift

  Show ranges from published results, not guarantees.

• Your websiteCase studies page: filters by industry (Ecommerce, Travel, Financial Services, Health & Wellbeing) but not by region or market; headline results include Coinbase "13 percentage point AR uplift", Klook "1% uplift on authorization rate", eSky "+4.68% acceptance rate increase from Intelligent Acceptance", Paddle "2% acceptance rate uplift" and Gigantic Tickets "89% faster checkout".Source
• HiringManager, Product Marketing and Senior Specialist, Product Marketing (London, both posted October 5, 2026): "Translate technical features into clear, outcome-led value for merchants", own "launches, feature rollouts, and adoption programs", messaging tied to "improved performance, reduced payment failures, and a better customer experience", and collateral for commercial teams.Source
• Your websitePricing page: "Your business deserves tailored pricing based on your needs. Create a plan by getting in touch with our team today." "We price based on your business profile and risk category, nothing else." "Transparent card association, processor, and interchange fees." "We provide free payment processing for registered charities in the countries in which we currently operate." No example rates, ranges or calculator.Source

Create a mid-market page and route: a short qualifying form (volume, platform, regions), standard pricing structure, a plugin or Flow integration path, and a target time to go live. Feed form answers to the Middle Market team with a score.

A lighter path lowers acquisition cost for smaller merchants and keeps enterprise sellers on large deals.

• Higher risk merchants

  Keep risk review in the flow.

• HiringMiddle Market Sales Leader (Atlanta, open): will "recruit, build, and lead a national commercial team focused entirely on the high-growth Middle Market segment", selling to "North American lower Middle Market merchants", and "align Marketing, Partnerships, and Sales in generating strong leads".Source
• Your websitePricing page: "Your business deserves tailored pricing based on your needs. Create a plan by getting in touch with our team today." "We price based on your business profile and risk category, nothing else." "Transparent card association, processor, and interchange fees." "We provide free payment processing for registered charities in the countries in which we currently operate." No example rates, ranges or calculator.Source
• Your websiteDevelopers can self-serve a sandbox at /get-test-account ("Get started in minutes"), with docs, an API reference and 57 public GitHub repositories (SDKs for Node, PHP, Java, .NET and Go; Frames for iOS, React and React Native).Source
• Your newsroomUS payment volume grew 126% (Q2 2026 vs Q2 2025) and is on track to exceed $100 billion this year. New: a solution for marketplaces, SaaS platforms and ISVs to "embed and monetise payments without taking on PayFac complexity"; RTP alongside ACH; Pay-to-Card in Canada; Issuing in the US, funding cards "directly from acquired balances". Teams are growing in San Francisco, Atlanta and New York, with "a new hub in Mexico".Source

Add three steps to the announcement process: a results case study six months after go-live, a regional PR version for the merchant's home market in the local language, and a one-page sales asset. Track pipeline influenced, not only coverage.

The announcement gets the attention; the case study and local versions keep selling for years.

• Merchants decline results

  Agree the metric and approval at contract stage.

• HiringCommunications Manager, Merchant Announcements (London, open): owns "hero merchant announcements" end to end, keeps "a healthy pipeline of upcoming merchant announcements", and reports on "PR hits, social impressions, and share of voice".Source
• Your websiteCase studies page: filters by industry (Ecommerce, Travel, Financial Services, Health & Wellbeing) but not by region or market; headline results include Coinbase "13 percentage point AR uplift", Klook "1% uplift on authorization rate", eSky "+4.68% acceptance rate increase from Intelligent Acceptance", Paddle "2% acceptance rate uplift" and Gigantic Tickets "89% faster checkout".Source
• Your websiteLanguage sites (checked October 22, 2026): the header switcher offers France, Germany, Spain, Italy, United Arab Emirates (Arabic), Portugal, China and Japan, and full sites exist at /fr-fr, /de-de, /es-es, /it-it, /ar-ae, /pt-pt, /zh-cn and /ja-jp, each with its own sitemap (fr-fr 370 URLs, es-es 317, zh-cn 277, de-de 248, it-it 247, ar-ae 162, ja-jp 151, pt-pt 140). But robots.txt points only to /sitemap.xml, whose 1,541 URLs include none of them; no page or sitemap carries hreflang annotations; and the switcher links are href="#" handled by a script, so crawlers cannot follow them.Source
• Your newsroom$750m annualised net revenue, "growing 28% year-over-year"; c.$150m Adjusted EBITDA expected for 2026; $480bn total payment volume; "over 1,700 enterprise merchants"; 2,300 employees; 56 countries with 10 acquiring licenses; the US is 20% of payment volume, up from 15%. Investment goes to Business Account features, Payouts, Issuing, Platforms for "ISV, SaaS and marketplaces", and AI "from agentic payment optimization to agentic commerce and agent payments".Source

Write use-case pages and guides for travel supplier payments, marketplace seller cards and expense cards, each with the liquidity benefit explained, the onboarding steps and a contact route to the Issuing team.

Use-case pages rank for problem searches and help sales explain a less familiar product.

• US availability differs

  State availability clearly on each page.

• Your newsroomUS payment volume grew 126% (Q2 2026 vs Q2 2025) and is on track to exceed $100 billion this year. New: a solution for marketplaces, SaaS platforms and ISVs to "embed and monetise payments without taking on PayFac complexity"; RTP alongside ACH; Pay-to-Card in Canada; Issuing in the US, funding cards "directly from acquired balances". Teams are growing in San Francisco, Atlanta and New York, with "a new hub in Mexico".Source
• Your newsroom$750m annualised net revenue, "growing 28% year-over-year"; c.$150m Adjusted EBITDA expected for 2026; $480bn total payment volume; "over 1,700 enterprise merchants"; 2,300 employees; 56 countries with 10 acquiring licenses; the US is 20% of payment volume, up from 15%. Investment goes to Business Account features, Payouts, Issuing, Platforms for "ISV, SaaS and marketplaces", and AI "from agentic payment optimization to agentic commerce and agent payments".Source
• HiringManager, Product Marketing and Senior Specialist, Product Marketing (London, both posted October 5, 2026): "Translate technical features into clear, outcome-led value for merchants", own "launches, feature rollouts, and adoption programs", messaging tied to "improved performance, reduced payment failures, and a better customer experience", and collateral for commercial teams.Source

Score test-account signups by company size and activity (API calls, payment methods tried), send qualified ones to a BDR in the right language within a day, and offer a solution engineer call rather than a sales pitch.

Developers who are already building are the closest leads to revenue, and a technical offer suits them.

• Developers dislike sales contact

  Offer technical help only, and let them opt out.

• Your websiteDevelopers can self-serve a sandbox at /get-test-account ("Get started in minutes"), with docs, an API reference and 57 public GitHub repositories (SDKs for Node, PHP, Java, .NET and Go; Frames for iOS, React and React Native).Source
• HiringLanguage-led selling on the open board: Business Development Representative - German or Polish speaking (Amsterdam, posted October 5; Barcelona, posted October 20), Sales Engineering, Senior Specialist (Spanish Speaking) in Barcelona, a Sales Manager in Paris (posted September 29), Senior Specialist, Implementation Engineering in Tokyo (October 21), Specialist, Revenue Enablement - APAC in Shanghai (October 22) and Senior Specialist, Revenue Enablement - MENA in Dubai (September 25). The board lists 175 open roles.Source
• Your websiteLanguage sites (checked October 22, 2026): the header switcher offers France, Germany, Spain, Italy, United Arab Emirates (Arabic), Portugal, China and Japan, and full sites exist at /fr-fr, /de-de, /es-es, /it-it, /ar-ae, /pt-pt, /zh-cn and /ja-jp, each with its own sitemap (fr-fr 370 URLs, es-es 317, zh-cn 277, de-de 248, it-it 247, ar-ae 162, ja-jp 151, pt-pt 140). But robots.txt points only to /sitemap.xml, whose 1,541 URLs include none of them; no page or sitemap carries hreflang annotations; and the switcher links are href="#" handled by a script, so crawlers cannot follow them.Source

Trim the homepage and top landing pages: smaller HTML (remove unused embedded markup), load the hero image early, defer animation and slider libraries and any tag that does not need to run before the content. Re-measure in PageSpeed and the Chrome UX Report monthly.

Faster pages lift paid and organic conversion and remove an easy objection from technical buyers.

• Design changes

  Keep the look; change only how it loads.

• Google PageSpeed / Chrome UX ReportReal Chrome visitors to checkout.com (75th percentile): Largest Contentful Paint 2.81 s, above Google's 2.5 s "good" line; Interaction to Next Paint 115 ms and layout shift 0, both good. The homepage HTML alone is about 337 KB.Source
• Your websiteHomepage: title "Payment services to power your performance"; the FAQ says Checkout.com has "local acquiring capabilities in over 50 countries", supports "more than 150 processing currencies" and offers "local support through our 19 offices worldwide". The homepage language suggestion runs only after page load, from a script that calls a geo service and then redirects or shows a banner.Source

Record the main sessions at Thrive and the regional roundtables, cut them into short clips and full episodes by region and topic (acceptance, fraud, agentic commerce, peak season), and use them in event follow-up and LinkedIn.

Video multiplies the reach of event spend and gives regional teams local content.

• Private dinners stay private

  Record only public sessions.

• YouTubeThe Checkout.com YouTube channel has about 2,560 subscribers and 104 videos (about 145,000 total views).Source
• Your websiteEvents and campaign hubs: 124 event pages (private dinners, a padel event, an F1 Arcade experience, virtual roundtables such as "Peak Season" and a grocery roundtable, the Thrive merchant summit); a Peak Season hub with shopper research on agentic commerce and conversion tips for Black Friday and White Friday.Source
• HiringSenior Specialist, Regional Marketing (Sydney, six-month fixed term, posted October 18, 2026): an "event-led demand generation marketer" across Australia, New Zealand and Singapore, owning "pre-event acquisition through post-event nurture and conversion", MQL and opportunity targets, and local content "including case studies, white papers, blogs".Source

Publish a readiness checklist (tokenized credentials, agent identity, fraud rules, disputes), run a pilot with ten merchants, and report results. Offer a readiness review as an account-team motion.

Owning the practical "how" makes Checkout.com the default partner when agents start buying at scale.

• Market moves slowly

  Frame it as fraud and conversion readiness too.

• Your newsroom$750m annualised net revenue, "growing 28% year-over-year"; c.$150m Adjusted EBITDA expected for 2026; $480bn total payment volume; "over 1,700 enterprise merchants"; 2,300 employees; 56 countries with 10 acquiring licenses; the US is 20% of payment volume, up from 15%. Investment goes to Business Account features, Payouts, Issuing, Platforms for "ISV, SaaS and marketplaces", and AI "from agentic payment optimization to agentic commerce and agent payments".Source
• Your websiteEvents and campaign hubs: 124 event pages (private dinners, a padel event, an F1 Arcade experience, virtual roundtables such as "Peak Season" and a grocery roundtable, the Thrive merchant summit); a Peak Season hub with shopper research on agentic commerce and conversion tips for Black Friday and White Friday.Source
• HiringManager, Product Marketing and Senior Specialist, Product Marketing (London, both posted October 5, 2026): "Translate technical features into clear, outcome-led value for merchants", own "launches, feature rollouts, and adoption programs", messaging tied to "improved performance, reduced payment failures, and a better customer experience", and collateral for commercial teams.Source

Publish a quarterly index: acceptance rates, wallet and local-method share and fraud trends by country and vertical, in each region's language, with a press push per market.

Original data earns coverage and citations in every market and gives each regional team a reason to call.

• Sensitive data

  Aggregate and suppress small groups.

• Your newsroom$750m annualised net revenue, "growing 28% year-over-year"; c.$150m Adjusted EBITDA expected for 2026; $480bn total payment volume; "over 1,700 enterprise merchants"; 2,300 employees; 56 countries with 10 acquiring licenses; the US is 20% of payment volume, up from 15%. Investment goes to Business Account features, Payouts, Issuing, Platforms for "ISV, SaaS and marketplaces", and AI "from agentic payment optimization to agentic commerce and agent payments".Source
• Your websiteLanguage sites (checked October 22, 2026): the header switcher offers France, Germany, Spain, Italy, United Arab Emirates (Arabic), Portugal, China and Japan, and full sites exist at /fr-fr, /de-de, /es-es, /it-it, /ar-ae, /pt-pt, /zh-cn and /ja-jp, each with its own sitemap (fr-fr 370 URLs, es-es 317, zh-cn 277, de-de 248, it-it 247, ar-ae 162, ja-jp 151, pt-pt 140). But robots.txt points only to /sitemap.xml, whose 1,541 URLs include none of them; no page or sitemap carries hreflang annotations; and the switcher links are href="#" handled by a script, so crawlers cannot follow them.Source
• HiringSenior Manager, Regional Marketing - MENA (Dubai, posted September 23, 2026): will "champion our regional ABM strategy" with "1:1, 1:few, and 1:many account-based programs", oversee Field Marketing, Events, PR and demand generation, manage a team of two, dual-report to the MENA GM and Global CMO, and focus on "priority prospects, in-pipe opportunities and cross-sell / upsell of the back book".Source
• HiringSenior Director, Regional Marketing, Americas (New York, posted September 22, 2026): leads marketing "to oversee and scale marketing in the United States" across ABM, PR and Field Marketing/Events, managing "a c. $8-10 million budget for 2026", reporting to the Head of North America Revenue with a dotted line to the Global CMO.Source

List existing merchants with physical stores, build a one-provider business case (reconciliation, unified customer data, one contract), and run ABM programs by region as each market launches, with Mollie and terminal partners for smaller merchants.

Selling to merchants who already trust the online platform is the fastest route to in-person volume.

• Store hardware complexity

  Lead with merchants whose terminals are supported.

• Your newsroomOctober 21, 2026: Checkout.com "expands into in-person payments" with "a software-led, device-agnostic proposition that works with the hardware merchants choose"; online and in-person run through "one acquiring relationship", the same Unified Payments API, contract and settlement, with a shared dashboard; Mollie is a launch partner; it "will launch first in the UK and EEA, followed by the US". The 20 product pages in the sitemap include no in-person page yet.Source
• HiringSenior Manager, Regional Marketing - MENA (Dubai, posted September 23, 2026): will "champion our regional ABM strategy" with "1:1, 1:few, and 1:many account-based programs", oversee Field Marketing, Events, PR and demand generation, manage a team of two, dual-report to the MENA GM and Global CMO, and focus on "priority prospects, in-pipe opportunities and cross-sell / upsell of the back book".Source
• HiringSenior Director, Regional Marketing, Americas (New York, posted September 22, 2026): leads marketing "to oversee and scale marketing in the United States" across ABM, PR and Field Marketing/Events, managing "a c. $8-10 million budget for 2026", reporting to the Head of North America Revenue with a dotted line to the Global CMO.Source
• Your newsroom$750m annualised net revenue, "growing 28% year-over-year"; c.$150m Adjusted EBITDA expected for 2026; $480bn total payment volume; "over 1,700 enterprise merchants"; 2,300 employees; 56 countries with 10 acquiring licenses; the US is 20% of payment volume, up from 15%. Investment goes to Business Account features, Payouts, Issuing, Platforms for "ISV, SaaS and marketplaces", and AI "from agentic payment optimization to agentic commerce and agent payments".Source

Create a charities page with eligibility and how to apply, publish two charity stories, and announce it in each market. Invite employees to nominate charities.

It builds brand goodwill, gives regional teams a positive story and attracts talent.

• Too many small applicants

  Set clear eligibility and an application review.

• Your websitePricing page: "Your business deserves tailored pricing based on your needs. Create a plan by getting in touch with our team today." "We price based on your business profile and risk category, nothing else." "Transparent card association, processor, and interchange fees." "We provide free payment processing for registered charities in the countries in which we currently operate." No example rates, ranges or calculator.Source
• Your websiteLanguage sites (checked October 22, 2026): the header switcher offers France, Germany, Spain, Italy, United Arab Emirates (Arabic), Portugal, China and Japan, and full sites exist at /fr-fr, /de-de, /es-es, /it-it, /ar-ae, /pt-pt, /zh-cn and /ja-jp, each with its own sitemap (fr-fr 370 URLs, es-es 317, zh-cn 277, de-de 248, it-it 247, ar-ae 162, ja-jp 151, pt-pt 140). But robots.txt points only to /sitemap.xml, whose 1,541 URLs include none of them; no page or sitemap carries hreflang annotations; and the switcher links are href="#" handled by a script, so crawlers cannot follow them.Source

Publish a changelog with filters by product and region, an email and RSS subscription, and a "what to do" box on each change. Show a short version in the dashboard.

Merchants who adopt new features earn more and stay longer; a feed makes adoption easy.

• Too many updates

  Filter by product and region.

• Your websiteThe sitemap has 40 merchant-communications pages (for example "adoption-of-the-euro-in-bulgaria", "boost-global-conversion-with-remember-me") that announce changes merchants must act on, plus a "cost-optimization" and a "cost-optimization-us" landing page.Source
• Your newsroomOctober 21, 2026: Checkout.com "expands into in-person payments" with "a software-led, device-agnostic proposition that works with the hardware merchants choose"; online and in-person run through "one acquiring relationship", the same Unified Payments API, contract and settlement, with a shared dashboard; Mollie is a launch partner; it "will launch first in the UK and EEA, followed by the US". The 20 product pages in the sitemap include no in-person page yet.Source
• HiringManager, Product Marketing and Senior Specialist, Product Marketing (London, both posted October 5, 2026): "Translate technical features into clear, outcome-led value for merchants", own "launches, feature rollouts, and adoption programs", messaging tied to "improved performance, reduced payment failures, and a better customer experience", and collateral for commercial teams.Source

Adapt the top 30 Spanish pages for Mexico (es-MX: local payment methods, currency, case studies), add hreflang for es-ES and es-MX, and run campaigns with the Mexico team.

A local version opens a growing ecommerce market with little extra translation cost.

• Spreading too thin

  Start with Mexico only.

• Your newsroomUS payment volume grew 126% (Q2 2026 vs Q2 2025) and is on track to exceed $100 billion this year. New: a solution for marketplaces, SaaS platforms and ISVs to "embed and monetise payments without taking on PayFac complexity"; RTP alongside ACH; Pay-to-Card in Canada; Issuing in the US, funding cards "directly from acquired balances". Teams are growing in San Francisco, Atlanta and New York, with "a new hub in Mexico".Source
• HiringLanguage-led selling on the open board: Business Development Representative - German or Polish speaking (Amsterdam, posted October 5; Barcelona, posted October 20), Sales Engineering, Senior Specialist (Spanish Speaking) in Barcelona, a Sales Manager in Paris (posted September 29), Senior Specialist, Implementation Engineering in Tokyo (October 21), Specialist, Revenue Enablement - APAC in Shanghai (October 22) and Senior Specialist, Revenue Enablement - MENA in Dubai (September 25). The board lists 175 open roles.Source
• Your websiteLanguage sites (checked October 22, 2026): the header switcher offers France, Germany, Spain, Italy, United Arab Emirates (Arabic), Portugal, China and Japan, and full sites exist at /fr-fr, /de-de, /es-es, /it-it, /ar-ae, /pt-pt, /zh-cn and /ja-jp, each with its own sitemap (fr-fr 370 URLs, es-es 317, zh-cn 277, de-de 248, it-it 247, ar-ae 162, ja-jp 151, pt-pt 140). But robots.txt points only to /sitemap.xml, whose 1,541 URLs include none of them; no page or sitemap carries hreflang annotations; and the switcher links are href="#" handled by a script, so crawlers cannot follow them.Source