CI&T is hiring an ABM analyst to engage "priority enterprise accounts in North America". Those buyers land on ciandt.com/us/en-us, which downloads 29.7 MB on a phone, mostly a 15.2 MB culture white paper video and a 7.6 MB server-rack video. Real Chrome visitors wait 2.8 s for the main content, above Google's 2.5 s target, and the page has no meta description, so search results and shared links show whatever text Google picks.
First action
Replace the two largest videos on /us/en-us with poster images today.
How to measure it
US homepage LCP (75th percentile)
- Now
- –
- Target
- Under 2.5 s
- By
- 30 days
Steps
Measure
Save today's PageSpeed result and real-visitor numbers.
Web and Digital Experience Lead 1 hour
Swap videos
Poster images; play on click or desktop only.
Web and Digital Experience Lead 1 day
Compress the hero
Re-encode at a lower bitrate; drop the GIF.
Web and Digital Experience Lead 1 day
Write the description
One line on what CI&T sells and to whom.
Head of Marketing, North America 1 hour
Fix link text
Replace "Learn More" with the destination.
Web and Digital Experience Lead 2 hours
Retest
PageSpeed and Search Console after deploy.
Web and Digital Experience Lead 1 day
Watch real users
Chrome UX data over the next 28 days.
Web and Digital Experience Lead 1 month
Why it works
Replace the autoplay videos with poster images and load them only on click or on desktop, compress the hero video, swap the 1.4 MB GIF for an image, and add a meta description that says what CI&T sells in one line (AI deployment and agentic SDLC for large enterprises, 8,000 people, 30 years). Re-run PageSpeed and check that real-visitor LCP drops below 2.5 s within a month.
ABM is expensive per account. Every target executive who bounces from a slow page, or sees a vague search snippet, wastes the targeting. The fix is a few hours of work and helps every channel at once.
Ready to use
ChecklistUS homepage weight fix
[ ] 15.2 MB culture video -> poster + click to play [ ] 7.6 MB server-rack video -> poster or remove [ ] 2.0 MB hero video re-encoded under 800 KB [ ] 1.4 MB GIF -> static image or short MP4 [ ] Meta description written for /us/en-us [ ] "Learn More" links renamed [ ] PageSpeed re-run and saved [ ] Real-visitor LCP checked after 28 days
Risks and how to handle them
The brand team likes the video
Keep it on click; the poster frame carries the look.
Other regions copy the same template
Fix the shared component so /uk and /sg get it too.
Evidence
- Google PageSpeedUS homepage (ciandt.com/us/en-us, phone test October 21, 2026): the page downloads 29.7 MB, mostly video: a 15.2 MB header video for the culture white paper, a 7.6 MB server-rack video, a 2.0 MB hero video and a 1.4 MB animated GIF. Largest content appears after 21.2 s in the lab. The page has no meta description, and four links read only "Learn More", "Learn more" or "See more". Real Chrome visitors to the page: largest content at 2.8 s (75th percentile; Google's target is 2.5 s), server response 1.3 s.Source
- HiringAccount-Based Marketing (ABM) Senior Analyst (Campinas or São Paulo, posted October 6, 2026): supports "our Account-Based Marketing strategy for priority enterprise accounts in North America"; will "identify, prioritize, and engage high-value accounts and buying groups", use "account, intent, engagement, and market insights", build "personalized approaches for key accounts across digital, content, events", and work with "6sense, Demandbase, HubSpot, Salesforce, or similar tools".Source
- HiringEvery CI&T job post opens: "we help large enterprises transform the potential of AI into real business impact with AI Deployment, AI-native execution, and tech-integrated business solutions. With 30 years of experience ... Agentic SDLC, Application modernization, Data & AI, Martech and Business strategy. We are 8,000 CI&Ters across more than 25 countries."Source