ProgrammableMarketing/ciandt.com (opens in a new tab)
PDF

Views

  • Plan
  • Roadmap
  • Research

On this page

  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 10
  • Big bets · 3
  • Wildcards · 3
  • How we can help
Generated Oct 22, 2026
  1. Programmable
  2. Playbooks
  3. CI&T
CI&T logo

growth playbook · Oct 22, 2026

ciandt.com (opens in a new tab)

CI&T growth playbook

Diagnosis

CI&T is growing fast overall (Q2 revenue up 21.9%) but North America lagged at 10.2% while Latin America grew 32.1%.

Its hiring shows the response: an ABM analyst for North American priority accounts, senior client directors in London, a new Australian sales team selling with AWS, Microsoft, Databricks and Anthropic, an automotive executive sponsor, and APAC presales.

The website has not caught up: the US homepage downloads 29.7 MB and has no description, English pages are missing from the sitemap, and the strongest differentiators (Flow, measured productivity results, outcome-based pricing, nearshore delivery) are hard to find. This playbook fixes the front door first, then builds proof, offers and account programmes for each new hire.

Growth Score

7/10

Biggest Opportunity

Turn CI&T's real differentiators (Flow, measured delivery results, outcome-based pricing and same-time-zone teams) into visible offers that the new ABM, client director and regional sales hires can use account by account.

Biggest Risk

Globant, Endava, Thoughtworks, EPAM and Stefanini all now claim AI-native delivery; without public proof and specific offers, CI&T competes on day rates in its slowest-growing region.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Make the US homepage light enough for the North American accounts ABM is about to send there

    Replace the two largest videos on /us/en-us with poster images today.

    High impact First result in 1 month
  2. 2

    Turn the 6sense tag already on the site into a weekly "who is reading us" list for client directors

    Pull last month's identified visitors for English pages from 6sense.

    High impact First result in 1 month
  3. 3

    A "Deploy Claude with CI&T" offer page for buyers who find CI&T through the partner network

    Write the three packages on one page.

    High impact First result in 1 month

02

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

    2 of these are things Programmable can build and run for you.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 5Big bets · 10Fill-ins · 5Reconsider · 2
Effort →

Showing 22 of 22 ideas

This week 6

Quick wins with a clear first action.

  • 01

    CI&T is hiring an ABM analyst to engage "priority enterprise accounts in North America". Those buyers land on ciandt.com/us/en-us, which downloads 29.7 MB on a phone, mostly a 15.2 MB culture white paper video and a 7.6 MB server-rack video. Real Chrome visitors wait 2.8 s for the main content, above Google's 2.5 s target, and the page has no meta description, so search results and shared links show whatever text Google picks.

    High impactLow effort First result in 1 month Web and Digital Experience Le…

    First action

    Replace the two largest videos on /us/en-us with poster images today.

    How to measure it

    US homepage LCP (75th percentile)

    Now
    –
    Target
    Under 2.5 s
    By
    30 days

    Steps

    1. 1

      Measure

      Save today's PageSpeed result and real-visitor numbers.

      Web and Digital Experience Lead 1 hour

    2. 2

      Swap videos

      Poster images; play on click or desktop only.

      Web and Digital Experience Lead 1 day

    3. 3

      Compress the hero

      Re-encode at a lower bitrate; drop the GIF.

      Web and Digital Experience Lead 1 day

    4. 4

      Write the description

      One line on what CI&T sells and to whom.

      Head of Marketing, North America 1 hour

    5. 5

      Fix link text

      Replace "Learn More" with the destination.

      Web and Digital Experience Lead 2 hours

    6. 6

      Retest

      PageSpeed and Search Console after deploy.

      Web and Digital Experience Lead 1 day

    7. 7

      Watch real users

      Chrome UX data over the next 28 days.

      Web and Digital Experience Lead 1 month

    First result
    1 month
    Cost
    Staff time only
    Owner
    Web and Digital Experience Lead

    Smallest test

    Swap one video for a poster image and compare page weight.

    Why it works

    Replace the autoplay videos with poster images and load them only on click or on desktop, compress the hero video, swap the 1.4 MB GIF for an image, and add a meta description that says what CI&T sells in one line (AI deployment and agentic SDLC for large enterprises, 8,000 people, 30 years). Re-run PageSpeed and check that real-visitor LCP drops below 2.5 s within a month.

    ABM is expensive per account. Every target executive who bounces from a slow page, or sees a vague search snippet, wastes the targeting. The fix is a few hours of work and helps every channel at once.

    Ready to use

    ChecklistUS homepage weight fix

    [ ] 15.2 MB culture video -> poster + click to play
    [ ] 7.6 MB server-rack video -> poster or remove
    [ ] 2.0 MB hero video re-encoded under 800 KB
    [ ] 1.4 MB GIF -> static image or short MP4
    [ ] Meta description written for /us/en-us
    [ ] "Learn More" links renamed
    [ ] PageSpeed re-run and saved
    [ ] Real-visitor LCP checked after 28 days

    Risks and how to handle them

    • The brand team likes the video

      Keep it on click; the poster frame carries the look.

    • Other regions copy the same template

      Fix the shared component so /uk and /sg get it too.

    Evidence

    • Google PageSpeedUS homepage (ciandt.com/us/en-us, phone test October 21, 2026): the page downloads 29.7 MB, mostly video: a 15.2 MB header video for the culture white paper, a 7.6 MB server-rack video, a 2.0 MB hero video and a 1.4 MB animated GIF. Largest content appears after 21.2 s in the lab. The page has no meta description, and four links read only "Learn More", "Learn more" or "See more". Real Chrome visitors to the page: largest content at 2.8 s (75th percentile; Google's target is 2.5 s), server response 1.3 s.Source
    • HiringAccount-Based Marketing (ABM) Senior Analyst (Campinas or São Paulo, posted October 6, 2026): supports "our Account-Based Marketing strategy for priority enterprise accounts in North America"; will "identify, prioritize, and engage high-value accounts and buying groups", use "account, intent, engagement, and market insights", build "personalized approaches for key accounts across digital, content, events", and work with "6sense, Demandbase, HubSpot, Salesforce, or similar tools".Source
    • HiringEvery CI&T job post opens: "we help large enterprises transform the potential of AI into real business impact with AI Deployment, AI-native execution, and tech-integrated business solutions. With 30 years of experience ... Agentic SDLC, Application modernization, Data & AI, Martech and Business strategy. We are 8,000 CI&Ters across more than 25 countries."Source
  • 02

    The homepage already loads 6sense, and the new ABM analyst is asked to use intent and engagement data to prioritise accounts. Account-level visits are only useful if they reach the people who own the relationship.

    High impactLow effort First result in 1 month Account Based Marketing

    First action

    Pull last month's identified visitors for English pages from 6sense.

    How to measure it

    Meetings from intent alerts

    Now
    –
    Target
    10 a month
    By
    90 days

    Steps

    1. 1

      Check the data

      Which pages and accounts 6sense identifies.

      Marketing Operations Manager 1 day

    2. 2

      Match the lists

      Priority accounts, clients and open deals.

      Account-Based Marketing (ABM) Senior Analyst 2 days

    3. 3

      Define triggers

      Topic pages and visit counts that matter.

      Account-Based Marketing (ABM) Senior Analyst 1 day

    4. 4

      Route weekly

      One email per seller with their accounts.

      Marketing Operations Manager 2 days

    5. 5

      Add talking points

      One sentence per topic page.

      Account-Based Marketing (ABM) Senior Analyst 1 day

    6. 6

      Review results

      Meetings and replies by trigger.

      Account-Based Marketing (ABM) Senior Analyst monthly

    First result
    1 month
    Cost
    Existing 6sense licence
    Owner
    Account Based Marketing (ABM) Senior Analyst

    Smallest test

    Send one week's list to two Client Directors.

    Why it works

    Set up a weekly report of identified companies visiting the English pages, matched to the priority account list and to existing clients. Send each Client Director and regional seller the accounts in their patch that read about Agentic SDLC, Flow, Claude or data modernisation, with the pages they read.

    An account that reads three service pages in a week is far warmer than a cold list, and the tooling is already paid for.

    Risks and how to handle them

    • Sellers ignore another report

      Keep it to five accounts each, with the reason.

    Evidence

    • Google PageSpeedThe homepage loads the 6sense tag (6sc.co) and New Relic; four third-party hosts in total.Source
    • HiringAccount-Based Marketing (ABM) Senior Analyst (Campinas or São Paulo, posted October 6, 2026): supports "our Account-Based Marketing strategy for priority enterprise accounts in North America"; will "identify, prioritize, and engage high-value accounts and buying groups", use "account, intent, engagement, and market insights", build "personalized approaches for key accounts across digital, content, events", and work with "6sense, Demandbase, HubSpot, Salesforce, or similar tools".Source
    • HiringSenior Client Director, EMEA (London, posted August 11, 2026) and Senior Client Director, EMEA - Financial Services (posted September 22, 2026): "Deliver 20%+ year on year growth across your accounts", "Partner with the new business director around a shared growth plan", "Coordinate executive engagements and thought leadership".Source
  • 03

    CI&T joined Anthropic's Claude Partner Network in June with more than 1,000 engineers being certified, and uses Claude Code inside Flow. A press release explains the news, but buyers looking for a partner need an offer: what CI&T will do, how fast, and what it costs to start.

    High impactLow effort First result in 1 month Head of Alliances

    First action

    Write the three packages on one page.

    How to measure it

    Claude offer meetings

    Now
    –
    Target
    15 a quarter
    By
    90 days

    Steps

    1. 1

      Define packages

      Scope, length, team, outcome.

      Head of Alliances 3 days

    2. 2

      Add proof

      Flow and Agentic SDLC results.

      Product Marketing Manager 2 days

    3. 3

      Write the page

      English, with a short form.

      Product Marketing Manager 3 days

    4. 4

      Link it

      Press release, partner profile, outreach.

      Head of Alliances 1 day

    5. 5

      Brief sellers

      US, EMEA and Australia.

      Head of Alliances 1 day

    6. 6

      Measure

      Form fills and meetings.

      Marketing Operations Manager monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Head of Alliances

    Smallest test

    Add one fixed-scope assessment to the press release page.

    Why it works

    Publish an English offer page with three fixed starting packages (a two-week Claude readiness assessment, a Claude Code rollout for one engineering team using Flow, and an industry pilot for financial services, retail or consumer goods), each with scope, timeline and outcome. Link it from the press release, partner listings and the Australian and US sellers' outreach.

    Partner traffic is high intent but leaves if it finds only news. A concrete starting offer turns announcements into meetings.

    Risks and how to handle them

    • Partner rules on wording

      Check the partner programme's branding guidance before publishing.

    Evidence

    • Press releaseJune 2026: CI&T joined Anthropic's Claude Partner Network and is certifying more than 1,000 AI engineers on Claude; it already uses Claude Code inside CI&T Flow and plans joint industry solutions for financial services, retail and consumer goods.Source
    • HiringSenior Regional Sales Executives (Sydney, Melbourne, Brisbane, posted October 4, 2026): "winning new enterprise clients by selling cutting-edge data, cloud, and AI solutions to ASX 200 organisations and government sectors", "establishing and expanding our market presence" with "AWS, Microsoft, Databricks, and Anthropic"; sectors by state (financial services, telecoms, federal government and healthcare in NSW and ACT; retail, manufacturing and state government in VIC, SA and TAS; mining, energy and infrastructure in QLD, WA and NT). "Build and grow your market, rather than inherit one."Source
    • News coverageQ4 2025 call (March 2026): Agentic SDLC is an ecosystem of autonomous agents mirroring development roles with senior engineers overseeing; a life sciences client saw more than 8x productivity, with development cycles cut from 8.5 days to half a day.Source
  • 04

    On its Q4 call CI&T said a life sciences client got more than 8x productivity, with development cycles cut from 8.5 days to half a day. Globant sells "AI Pods" and Endava "AI-native delivery"; every rival now claims AI speed. Numbers with a method behind them are what separate claims from proof.

    High impactLow effort First result in 1 month Product Marketing Manager

    First action

    Ask the life sciences account team what can be published, named or anonymous.

    How to measure it

    Target-account visits to proof page

    Now
    –
    Target
    100 a quarter
    By
    90 days

    Steps

    1. 1

      Clear the case

      Named or anonymous, with legal.

      Senior Client Director, EMEA 1 week

    2. 2

      Document the method

      Baseline, measures, team, agents.

      Flow Product Manager 1 week

    3. 3

      Write the page

      Numbers first, method below.

      Product Marketing Manager 3 days

    4. 4

      Make a one-pager

      For sellers and RFPs.

      Product Marketing Manager 2 days

    5. 5

      Add to ABM

      Use in priority-account outreach.

      Account-Based Marketing (ABM) Senior Analyst 1 week

    6. 6

      Add more results

      Two further cases.

      Product Marketing Manager quarterly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Product Marketing Manager

    Smallest test

    Publish the one result with its method.

    Why it works

    Publish an Agentic SDLC proof page: the before-and-after cycle time, what was measured, team size, which Flow agents were used, what humans still reviewed, and the quality checks. Add two more results as they are cleared. Give sellers the same page as a one-pager.

    Enterprise buyers and procurement teams discount vendor multiples unless they can see how they were measured.

    Risks and how to handle them

    • Clients will not be named

      Use an anonymous industry label with the method.

    Evidence

    • News coverageQ4 2025 call (March 2026): Agentic SDLC is an ecosystem of autonomous agents mirroring development roles with senior engineers overseeing; a life sciences client saw more than 8x productivity, with development cycles cut from 8.5 days to half a day.Source
    • Competitor researchRivals' own homepages: Globant, "AI Powerhouse | Meet AI Pods"; Endava, "AI-native delivery and industry expertise"; Thoughtworks, "A leading technology consultancy"; Stefanini, "global tech consulting with clients in more than 100 countries ... AI and automation solutions". EPAM sells the same engineering services to the same enterprises.Source
    • HiringCI&T's Lever board lists 170 open posts (October 21, 2026): about 150 in Brazil (Campinas and São Paulo included), 19 in Colombia, a few in London, Sydney, Singapore, Mexico City and Washington DC. Several build CI&T Flow, "a plataforma de Inteligência Artificial da CI&T", with agents named Chat, Steps, Maker, Coder and Ops; several Brazilian posts are reserved for people with disabilities ("vaga para pessoas PCD").Source
  • 05

    The XML sitemap lists 908 URLs, 904 of them Brazilian Portuguese and only 3 US English. English pages such as the June Claude partnership release are not in it. North America is where growth slowed to 10.2% in Q2, yet the pages written for it are the ones missing from the map.

    Medium impactLow effort First result in 1 month Web and Digital Experience Le…

    First action

    Count indexed English pages in Search Console today.

    How to measure it

    Indexed /us/en-us pages

    Now
    –
    Target
    +50%
    By
    60 days

    Steps

    1. 1

      Baseline

      Indexed pages by region.

      Web and Digital Experience Lead 1 hour

    2. 2

      Configure sitemaps

      One per region and language.

      Web and Digital Experience Lead 1 day

    3. 3

      Add the index

      Reference from robots.txt.

      Web and Digital Experience Lead 1 hour

    4. 4

      Submit

      Search Console, each property.

      Web and Digital Experience Lead 1 hour

    5. 5

      Check lastmod

      Dates update when pages change.

      Web and Digital Experience Lead 1 day

    6. 6

      Review

      Indexed counts monthly.

      Web and Digital Experience Lead monthly

    First result
    1 month
    Cost
    $0
    Owner
    Web and Digital Experience Lead

    Smallest test

    Add the US English pages to a sitemap and submit it.

    Why it works

    Generate one sitemap per region and language (US, UK, Singapore, Portugal, Brazil) and list them in a sitemap index referenced from robots.txt. Submit them in Search Console and check how many English pages are indexed before and after.

    Pages that are listed get discovered and refreshed faster, which matters for new press releases and service pages.

    Risks and how to handle them

    • English sitemaps exist elsewhere

      Then reference them from robots.txt and the index so crawlers find them.

    Evidence

    • SitemapThe XML sitemap read on October 21, 2026 lists 908 URLs: 904 Brazilian Portuguese pages (/br/pt-br), 3 US English pages and 1 Portuguese (Portugal) page; newest change April 14, 2026. English pages such as the June 2026 Claude partnership release at /us/en-us/ and /uk/en-gb/ are not among them.Source
    • News coverageQ2 2026 (reported August 11, 2026): revenue US$142.8 million, up 21.9% (14.1% at constant currency); Latin America +32.1% but North America +10.2%; financial services, the largest vertical, +36%; technology and telecom +68%. Full-year 2026 revenue guidance raised to US$565.5-577.8 million.Source
    • Press releaseJune 2026: CI&T joined Anthropic's Claude Partner Network and is certifying more than 1,000 AI engineers on Claude; it already uses Claude Code inside CI&T Flow and plans joint industry solutions for financial services, retail and consumer goods.Source
  • 06

    The English Flow page, the Claude press release and a healthcare case study all have images without alt text, and the US homepage links read "Learn More" and "See more". Enterprise buyers increasingly ask AI assistants which consultancies do agentic delivery; those systems and screen readers rely on this text.

    Medium impactLow effort First result in 1 month Web and Digital Experience Le…

    First action

    List the top 30 English pages by traffic.

    How to measure it

    Top 30 pages with full SEO score

    Now
    –
    Target
    100%
    By
    60 days

    Steps

    1. 1

      List pages

      Top 30 by traffic.

      Web and Digital Experience Lead 1 hour

    2. 2

      Write alt text

      Every image.

      Content Specialist 3 days

    3. 3

      Rename links

      Say the destination.

      Content Specialist 1 day

    4. 4

      Require fields

      CMS validation for alt text.

      Web and Digital Experience Lead 2 days

    5. 5

      Retest

      PageSpeed on each page.

      Web and Digital Experience Lead 1 day

    6. 6

      Repeat

      For new pages.

      Web and Digital Experience Lead ongoing

    First result
    1 month
    Cost
    Staff time only
    Owner
    Web and Digital Experience Lead

    Smallest test

    Fix the Flow page today.

    Why it works

    Add descriptive alt text to every image on the top 30 English pages and rename generic links to say where they go ("See our Agentic SDLC work"). Make both required fields in the CMS.

    Small accessibility fixes help search, AI summaries and enterprise accessibility checks at the same time.

    Risks and how to handle them

    • Busy editors skip alt text

      Block publishing without it.

    Evidence

    • Google PageSpeedBrazilian homepage (ciandt.com/br/): mobile score 68 (desktop 97), 18.6 MB downloaded with the same 15.2 MB video, no meta description, and about 0.8 s lost to multiple redirects before the page starts loading. The English Flow page, the Claude partnership press release and a healthcare case study all have meta descriptions but images without alt text.Source
    • Google PageSpeedUS homepage (ciandt.com/us/en-us, phone test October 21, 2026): the page downloads 29.7 MB, mostly video: a 15.2 MB header video for the culture white paper, a 7.6 MB server-rack video, a 2.0 MB hero video and a 1.4 MB animated GIF. Largest content appears after 21.2 s in the lab. The page has no meta description, and four links read only "Learn More", "Learn more" or "See more". Real Chrome visitors to the page: largest content at 2.8 s (75th percentile; Google's target is 2.5 s), server response 1.3 s.Source

This quarter 10

The core plays for the next three months.

  • 07

    In Q2, financial services grew 36% and technology and telecom 68%, while North America grew only 10.2% against 32.1% in Latin America. The ABM hire is for North American priority accounts. Choosing those accounts from the verticals where CI&T is already winning makes the programme start from strength.

    High impactMedium effort First result in 1 quarter Head of Marketing

    First action

    List the ten clients behind the fastest vertical growth and describe what they bought.

    How to measure it

    NA ABM pipeline

    Now
    –
    Target
    US$20 million
    By
    2 quarters

    Steps

    1. 1

      Profile winners

      What the fastest-growing clients bought.

      Account-Based Marketing (ABM) Senior Analyst 2 weeks

    2. 2

      Pick 50 accounts

      Lookalikes in NA.

      Account-Based Marketing (ABM) Senior Analyst 2 weeks

    3. 3

      Map buying groups

      CIO, CTO, digital, data leaders.

      Account-Based Marketing (ABM) Senior Analyst 3 weeks

    4. 4

      Match proof

      One result per account.

      Product Marketing Manager 2 weeks

    5. 5

      Launch plays

      Digital, content and events per vertical.

      Account-Based Marketing (ABM) Senior Analyst 1 quarter

    6. 6

      Review with sales

      Monthly account reviews.

      Head of Marketing, North America monthly

    First result
    1 quarter
    Cost
    ABM media and event budget
    Owner
    Head of Marketing, North America

    Smallest test

    Run the play for five financial services accounts.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    Build a list of 50 North American accounts in financial services and technology and telecom that look like CI&T's fastest-growing clients. For each, map the buying group, a relevant result from Latin America or EMEA, and an event or content hook. Run one programme per vertical for two quarters.

    Proof from the same industry travels across regions, and a focused list gives the new analyst a clear win.

    Risks and how to handle them

    • Too many accounts for one analyst

      Start with 25 and add tiers.

    Evidence

    • News coverageQ2 2026 (reported August 11, 2026): revenue US$142.8 million, up 21.9% (14.1% at constant currency); Latin America +32.1% but North America +10.2%; financial services, the largest vertical, +36%; technology and telecom +68%. Full-year 2026 revenue guidance raised to US$565.5-577.8 million.Source
    • HiringAccount-Based Marketing (ABM) Senior Analyst (Campinas or São Paulo, posted October 6, 2026): supports "our Account-Based Marketing strategy for priority enterprise accounts in North America"; will "identify, prioritize, and engage high-value accounts and buying groups", use "account, intent, engagement, and market insights", build "personalized approaches for key accounts across digital, content, events", and work with "6sense, Demandbase, HubSpot, Salesforce, or similar tools".Source
    • HiringSenior Client Director, EMEA (London, posted August 11, 2026) and Senior Client Director, EMEA - Financial Services (posted September 22, 2026): "Deliver 20%+ year on year growth across your accounts", "Partner with the new business director around a shared growth plan", "Coordinate executive engagements and thought leadership".Source
  • 08

    About 30% of CI&T's new engagements are on value-based pricing, and the automotive VP role is asked to bring "outcome-based engagements". Rivals mostly sell teams and pods. Outcome pricing is a differentiator, but buyers only learn about it in late-stage conversations.

    High impactMedium effort First result in 1 quarter Chief Marketing Officer

    First action

    Write down the three outcome measures most contracts use.

    How to measure it

    Share of new deals on value-based pricing

    Now
    –
    Target
    40%
    By
    3 quarters

    Steps

    1. 1

      Agree the model

      Measures, baselines and risk share.

      Head of Deal Pricing 2 weeks

    2. 2

      Write the page

      Plain explanation and one example.

      Product Marketing Manager 2 weeks

    3. 3

      Build the calculator

      Typical programme inputs.

      Web and Digital Experience Lead 3 weeks

    4. 4

      Legal review

      Wording and caveats.

      Legal 1 week

    5. 5

      Train sellers

      How to introduce it early.

      Senior Client Director, EMEA 1 week

    6. 6

      Track

      Deals by pricing model.

      Marketing Operations Manager quarterly

    First result
    1 quarter
    Cost
    Staff and build time
    Owner
    Chief Marketing Officer

    Smallest test

    Use the example in five live proposals.

    Why it works

    Publish a page explaining how CI&T's outcome-based contracts work: what is measured (cycle time, cost per feature, release frequency), how the baseline is set, what is shared risk, and one anonymised example. Add a short calculator that shows the model for a typical modernisation programme.

    Procurement and CFOs respond to shared risk, and making it public sets CI&T apart from rivals selling capacity.

    Risks and how to handle them

    • Buyers expect guarantees

      State clearly what is shared and what is not.

    Evidence

    • News coverageQ2 2026 call summary: 30% of new engagements are on value-based pricing models, adjusted gross margin 32.4%; partnerships with Anthropic and Mistral AI cited as widening enterprise reach.Source
    • HiringVice President, Strategic OEM Accounts (Reston, VA / Washington DC, posted October 16, 2026): executive sponsor for "CI&T's relationship with a major global automotive OEM group across the United States, Canada, and Brazil", "multiple automotive brands and financial services entities", "pursuing opportunities across additional brands and business units", with "outcome-based engagements" and a point of view on "connected customer experiences, digital retail, dealer enablement, financial services".Source
    • Competitor researchRivals' own homepages: Globant, "AI Powerhouse | Meet AI Pods"; Endava, "AI-native delivery and industry expertise"; Thoughtworks, "A leading technology consultancy"; Stefanini, "global tech consulting with clients in more than 100 countries ... AI and automation solutions". EPAM sells the same engineering services to the same enterprises.Source
  • 09

    CI&T is hiring Senior Client Directors in London, including one for financial services, asked to deliver "20%+ year on year growth" and to coordinate "executive engagements and thought leadership". Financial services is CI&T's largest vertical and grew 36% in Q2.

    High impactMedium effort First result in 1 quarter Senior Client Director

    First action

    Pick the first topic and list 40 invitees.

    How to measure it

    Post-event assessments

    Now
    –
    Target
    3 per event
    By
    2 quarters

    Steps

    1. 1

      Pick topic

      One regulated-AI question.

      Senior Client Director, EMEA 1 week

    2. 2

      Invite

      40 leaders for 15 seats.

      Senior Client Director, EMEA 3 weeks

    3. 3

      Book a speaker

      A client or a partner expert.

      Head of Alliances 2 weeks

    4. 4

      Run it

      Chatham House rules.

      Senior Client Director, EMEA 1 day

    5. 5

      Write up

      Anonymous key points.

      Product Marketing Manager 1 week

    6. 6

      Follow up

      Assessment offer to each attendee.

      Senior Client Director, EMEA 2 weeks

    First result
    1 quarter
    Cost
    Venue and catering
    Owner
    Senior Client Director, EMEA

    Smallest test

    Host one breakfast for ten people.

    Why it works

    Run a quarterly closed-door breakfast for 12 to 15 heads of engineering and digital at UK banks and insurers on one topic (agentic delivery under regulation, legacy modernisation with AI). Publish a short write-up afterwards and follow up with a one-day assessment offer.

    Small peer events build executive relationships faster than content alone and give client directors a reason to call.

    Risks and how to handle them

    • Low attendance

      Co-host with a partner that has the audience.

    Evidence

    • HiringSenior Client Director, EMEA (London, posted August 11, 2026) and Senior Client Director, EMEA - Financial Services (posted September 22, 2026): "Deliver 20%+ year on year growth across your accounts", "Partner with the new business director around a shared growth plan", "Coordinate executive engagements and thought leadership".Source
    • News coverageQ2 2026 (reported August 11, 2026): revenue US$142.8 million, up 21.9% (14.1% at constant currency); Latin America +32.1% but North America +10.2%; financial services, the largest vertical, +36%; technology and telecom +68%. Full-year 2026 revenue guidance raised to US$565.5-577.8 million.Source
    • Press releaseJune 2026: CI&T joined Anthropic's Claude Partner Network and is certifying more than 1,000 AI engineers on Claude; it already uses Claude Code inside CI&T Flow and plans joint industry solutions for financial services, retail and consumer goods.Source
  • 10

    The new VP of Strategic OEM Accounts will sponsor a major automotive group across the US, Canada and Brazil and pursue "additional brands and business units", with a view on connected customers, digital retail, dealer enablement and financial services. Each new brand inside a group is a new buying team that needs proof.

    High impactMedium effort First result in 2 quarters Vice President

    First action

    Pick the four topics with the VP once hired.

    How to measure it

    Automotive brands in active discussions

    Now
    –
    Target
    3
    By
    3 quarters

    Steps

    1. 1

      Pick topics

      Four buyer problems.

      Vice President, Strategic OEM Accounts 2 weeks

    2. 2

      Gather proof

      Delivered results.

      Vice President, Strategic OEM Accounts 1 month

    3. 3

      Write series

      Articles and deck.

      Product Marketing Manager 1 month

    4. 4

      Brief account team

      Use in governance meetings.

      Vice President, Strategic OEM Accounts 2 weeks

    5. 5

      Target peers

      Two other OEMs.

      Account-Based Marketing (ABM) Senior Analyst 1 quarter

    6. 6

      Review

      Meetings and opportunities.

      Vice President, Strategic OEM Accounts quarterly

    First result
    2 quarters
    Cost
    Staff time only
    Owner
    Vice President, Strategic OEM Accounts

    Smallest test

    Publish one article on dealer enablement.

    Why it works

    Publish a short automotive series: four articles and one briefing deck on digital retail, dealer enablement, captive finance and connected services, each with what CI&T has delivered (anonymised where needed). Use it to open conversations with other brands in the group and two other OEMs in the same markets.

    A clear industry view shows CI&T understands the business, not just the technology, which is how services firms move from one brand to the group.

    Risks and how to handle them

    • Client confidentiality

      Clear every example and anonymise by default.

    Evidence

    • HiringVice President, Strategic OEM Accounts (Reston, VA / Washington DC, posted October 16, 2026): executive sponsor for "CI&T's relationship with a major global automotive OEM group across the United States, Canada, and Brazil", "multiple automotive brands and financial services entities", "pursuing opportunities across additional brands and business units", with "outcome-based engagements" and a point of view on "connected customer experiences, digital retail, dealer enablement, financial services".Source
    • News coverageQ2 2026 (reported August 11, 2026): revenue US$142.8 million, up 21.9% (14.1% at constant currency); Latin America +32.1% but North America +10.2%; financial services, the largest vertical, +36%; technology and telecom +68%. Full-year 2026 revenue guidance raised to US$565.5-577.8 million.Source
  • 11

    The Singapore presales role leads Databricks discovery, architecture, estimates, proofs of concept and RFP answers. Each opportunity starts from scratch unless there is a standard first step.

    High impactMedium effort First result in 1 quarter Presales Technical Consultant

    First action

    Write the assessment scope and deliverables.

    How to measure it

    Paid assessments

    Now
    –
    Target
    6 a quarter
    By
    2 quarters

    Steps

    1. 1

      Define scope

      Two weeks, five outputs.

      Presales Technical Consultant (Singapore) 1 week

    2. 2

      Price it

      Fixed fee, credit against delivery.

      Head of Deal Pricing 1 week

    3. 3

      Build templates

      Architecture, plan and estimate.

      Presales Technical Consultant (Singapore) 2 weeks

    4. 4

      Publish

      Offer page and partner listing.

      Product Marketing Manager 2 weeks

    5. 5

      Sell

      Lead with it in APAC and Australia.

      Presales Technical Consultant (Singapore) 1 quarter

    6. 6

      Convert

      Track assessment-to-programme rate.

      Presales Technical Consultant (Singapore) quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Presales Technical Consultant (Singapore)

    Smallest test

    Offer it to three open opportunities.

    Why it works

    Package a two-week, fixed-price lakehouse assessment: current-state review, target architecture, migration plan, cost estimate and one working pipeline. Publish it as an offer page, list it with Databricks as a partner offer, and reuse the outputs for RFP answers.

    A paid first step qualifies buyers, shortens sales cycles and turns presales effort into revenue.

    Risks and how to handle them

    • Buyers expect it free

      Credit the fee against the programme.

    Evidence

    • HiringPresales Technical Consultant / Solution Architect (Singapore): "Big Data & Databricks", leading "business and technical discovery, solution architecture, estimation, and proposal development to Proof of Concept (POC)", and "technical responses for RFIs, RFPs, and RFQs".Source
    • HiringSenior Regional Sales Executives (Sydney, Melbourne, Brisbane, posted October 4, 2026): "winning new enterprise clients by selling cutting-edge data, cloud, and AI solutions to ASX 200 organisations and government sectors", "establishing and expanding our market presence" with "AWS, Microsoft, Databricks, and Anthropic"; sectors by state (financial services, telecoms, federal government and healthcare in NSW and ACT; retail, manufacturing and state government in VIC, SA and TAS; mining, energy and infrastructure in QLD, WA and NT). "Build and grow your market, rather than inherit one."Source
  • 12

    CI&T is hiring engineers and managers to build Flow, its AI platform with agents for chat, steps, making, coding and operations, and it is central to the Claude partnership. Buyers comparing Globant's AI Pods with CI&T need to see Flow working before they book time.

    High impactMedium effort First result in 1 quarter Flow Product Manager

    First action

    Script the tour around one real task.

    How to measure it

    Flow sessions booked

    Now
    –
    Target
    20 a quarter
    By
    2 quarters

    Steps

    1. 1

      Script

      One task end to end.

      Flow Product Manager 1 week

    2. 2

      Record

      Real product, two minutes.

      Flow Product Manager 1 week

    3. 3

      Edit

      Labels and captions.

      Video Producer 1 week

    4. 4

      Publish

      Flow page and offer pages.

      Web and Digital Experience Lead 2 days

    5. 5

      Use in ABM

      Emails and ads.

      Account-Based Marketing (ABM) Senior Analyst 1 month

    6. 6

      Measure

      Views and bookings.

      Marketing Operations Manager monthly

    First result
    1 quarter
    Cost
    Production time
    Owner
    Flow Product Manager

    Smallest test

    Record a screen capture of one task this week.

    Why it works

    Record a short guided tour of a real task through Flow (story to code to tests to release), with each agent labelled and human review shown. Put it on the Flow page, the Claude offer page and in ABM emails, with a link to book a live session.

    Seeing the platform answers the "is this real?" question early and lets champions share it inside their company.

    Risks and how to handle them

    • Shows client data

      Use a demo project only.

    Evidence

    • HiringCI&T's Lever board lists 170 open posts (October 21, 2026): about 150 in Brazil (Campinas and São Paulo included), 19 in Colombia, a few in London, Sydney, Singapore, Mexico City and Washington DC. Several build CI&T Flow, "a plataforma de Inteligência Artificial da CI&T", with agents named Chat, Steps, Maker, Coder and Ops; several Brazilian posts are reserved for people with disabilities ("vaga para pessoas PCD").Source
    • Press releaseJune 2026: CI&T joined Anthropic's Claude Partner Network and is certifying more than 1,000 AI engineers on Claude; it already uses Claude Code inside CI&T Flow and plans joint industry solutions for financial services, retail and consumer goods.Source
    • Competitor researchRivals' own homepages: Globant, "AI Powerhouse | Meet AI Pods"; Endava, "AI-native delivery and industry expertise"; Thoughtworks, "A leading technology consultancy"; Stefanini, "global tech consulting with clients in more than 100 countries ... AI and automation solutions". EPAM sells the same engineering services to the same enterprises.Source
  • 13

    The Australian sellers are told to sell "alongside" AWS, Microsoft, Databricks and Anthropic and to bring "partner relationships you could activate". Partner marketplaces and co-sell programmes put CI&T in front of buyers when the partner's own sellers need a delivery firm.

    High impactMedium effort First result in 2 quarters Head of Alliances

    First action

    Check CI&T's current status in each partner programme.

    How to measure it

    Partner-sourced opportunities

    Now
    –
    Target
    15 a quarter
    By
    2 quarters

    Steps

    1. 1

      Audit status

      Tiers and listings.

      Head of Alliances 1 week

    2. 2

      List offers

      Three offers per marketplace.

      Head of Alliances 1 month

    3. 3

      Register co-sell

      Each partner programme.

      Head of Alliances 1 month

    4. 4

      Plan campaigns

      One per partner per quarter.

      Head of Alliances 2 weeks

    5. 5

      Train sellers

      How to register deals.

      Senior Regional Sales Executive (Australia) 1 week

    6. 6

      Measure

      Pipeline by partner.

      Marketing Operations Manager quarterly

    First result
    2 quarters
    Cost
    Partner programme fees
    Owner
    Head of Alliances

    Smallest test

    List one offer on one marketplace.

    Why it works

    Publish CI&T's offers (Claude readiness, lakehouse assessment, Agentic SDLC pilot) on each partner's marketplace or partner directory, register for co-sell, and agree one joint campaign per partner per quarter in Australia and Singapore.

    Partner-sourced deals close faster and cost less to win, and partners have the enterprise relationships a new market lacks.

    Risks and how to handle them

    • Partners favour bigger integrators

      Lead with niche offers like Flow and Claude.

    Evidence

    • HiringSenior Regional Sales Executives (Sydney, Melbourne, Brisbane, posted October 4, 2026): "winning new enterprise clients by selling cutting-edge data, cloud, and AI solutions to ASX 200 organisations and government sectors", "establishing and expanding our market presence" with "AWS, Microsoft, Databricks, and Anthropic"; sectors by state (financial services, telecoms, federal government and healthcare in NSW and ACT; retail, manufacturing and state government in VIC, SA and TAS; mining, energy and infrastructure in QLD, WA and NT). "Build and grow your market, rather than inherit one."Source
    • Press releaseJune 2026: CI&T joined Anthropic's Claude Partner Network and is certifying more than 1,000 AI engineers on Claude; it already uses Claude Code inside CI&T Flow and plans joint industry solutions for financial services, retail and consumer goods.Source
    • HiringPresales Technical Consultant / Solution Architect (Singapore): "Big Data & Databricks", leading "business and technical discovery, solution architecture, estimation, and proposal development to Proof of Concept (POC)", and "technical responses for RFIs, RFPs, and RFQs".Source
  • 14

    CI&T's job board shows about 150 open posts in Brazil and 19 in Colombia, while it sells to North American enterprises. Rivals' homepages talk about AI pods and AI-native delivery; few lead with working hours that overlap with US teams.

    High impactLow effort First result in 1 quarter Chief Marketing Officer

    First action

    Check overlap hours between Campinas, Bogotá and US time zones.

    How to measure it

    NA inbound enquiries

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Gather facts

      Centres, hours, languages.

      Head of Marketing, North America 1 week

    2. 2

      Write copy

      Homepage section and a page.

      Product Marketing Manager 1 week

    3. 3

      Get quotes

      Two US clients.

      Senior Client Director, EMEA 1 month

    4. 4

      Publish

      US site.

      Web and Digital Experience Lead 1 week

    5. 5

      Use in ABM

      Messaging for NA accounts.

      Account-Based Marketing (ABM) Senior Analyst ongoing

    6. 6

      Measure

      Enquiries and mentions.

      Marketing Operations Manager monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Chief Marketing Officer

    Smallest test

    Add one line about time zones to the US homepage.

    Why it works

    Add a clear nearshore message to the US site: overlapping hours with US time zones, English-speaking teams, where they sit, and how a typical day works with a US client. Use a map of delivery centres and two client quotes.

    For US buyers, time-zone overlap is a practical reason to choose one firm over another, and CI&T already has the footprint.

    Risks and how to handle them

    • Nearshore sounds like cheap labour

      Lead with quality and AI-native delivery, hours second.

    Evidence

    • HiringCI&T's Lever board lists 170 open posts (October 21, 2026): about 150 in Brazil (Campinas and São Paulo included), 19 in Colombia, a few in London, Sydney, Singapore, Mexico City and Washington DC. Several build CI&T Flow, "a plataforma de Inteligência Artificial da CI&T", with agents named Chat, Steps, Maker, Coder and Ops; several Brazilian posts are reserved for people with disabilities ("vaga para pessoas PCD").Source
    • Competitor researchRivals' own homepages: Globant, "AI Powerhouse | Meet AI Pods"; Endava, "AI-native delivery and industry expertise"; Thoughtworks, "A leading technology consultancy"; Stefanini, "global tech consulting with clients in more than 100 countries ... AI and automation solutions". EPAM sells the same engineering services to the same enterprises.Source
    • News coverageQ2 2026 (reported August 11, 2026): revenue US$142.8 million, up 21.9% (14.1% at constant currency); Latin America +32.1% but North America +10.2%; financial services, the largest vertical, +36%; technology and telecom +68%. Full-year 2026 revenue guidance raised to US$565.5-577.8 million.Source
  • 15

    CI&T is building its Australian market from scratch: three senior sellers covering NSW and ACT, VIC, SA and TAS, and QLD, WA and NT, each with different sectors (financial services and federal government; retail and manufacturing; mining and energy). "Build and grow your market, rather than inherit one."

    High impactMedium effort First result in 2 quarters Senior Regional Sales Executi…

    First action

    Match one existing client result to each Australian sector.

    How to measure it

    Australian opportunities

    Now
    –
    Target
    12
    By
    2 quarters

    Steps

    1. 1

      Pick sectors

      One lead sector per region.

      Senior Regional Sales Executive (Australia) 1 week

    2. 2

      Match proof

      Results from other markets.

      Product Marketing Manager 2 weeks

    3. 3

      List accounts

      20 per region.

      Senior Regional Sales Executive (Australia) 2 weeks

    4. 4

      Book events

      With partners.

      Head of Alliances 1 month

    5. 5

      Publish page

      Australian contacts and sectors.

      Web and Digital Experience Lead 2 weeks

    6. 6

      Review

      Pipeline by region.

      Senior Regional Sales Executive (Australia) monthly

    First result
    2 quarters
    Cost
    Event costs
    Owner
    Senior Regional Sales Executive (Australia)

    Smallest test

    Run one partner breakfast in Sydney.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    For each region, pick the lead sector, a relevant CI&T result from another market, two partner contacts and 20 target accounts. Run one partner-hosted event per region in the first quarter, and publish an Australian page listing local contacts and sectors.

    A new market wins on local relevance; proof from the same sector elsewhere is the fastest substitute for local references.

    Risks and how to handle them

    • Government buying is slow

      Pursue panel listings early.

    Evidence

    • HiringSenior Regional Sales Executives (Sydney, Melbourne, Brisbane, posted October 4, 2026): "winning new enterprise clients by selling cutting-edge data, cloud, and AI solutions to ASX 200 organisations and government sectors", "establishing and expanding our market presence" with "AWS, Microsoft, Databricks, and Anthropic"; sectors by state (financial services, telecoms, federal government and healthcare in NSW and ACT; retail, manufacturing and state government in VIC, SA and TAS; mining, energy and infrastructure in QLD, WA and NT). "Build and grow your market, rather than inherit one."Source
    • News coverageQ2 2026 (reported August 11, 2026): revenue US$142.8 million, up 21.9% (14.1% at constant currency); Latin America +32.1% but North America +10.2%; financial services, the largest vertical, +36%; technology and telecom +68%. Full-year 2026 revenue guidance raised to US$565.5-577.8 million.Source
    • Press releaseJune 2026: CI&T joined Anthropic's Claude Partner Network and is certifying more than 1,000 AI engineers on Claude; it already uses Claude Code inside CI&T Flow and plans joint industry solutions for financial services, retail and consumer goods.Source
  • 16

    Client directors must grow accounts 20% a year, and every new market needs references. Clients who are happy rarely get asked in a structured way.

    Medium impactMedium effort First result in 2 quarters Senior Client Director

    First action

    List 30 clients with strong results.

    How to measure it

    Deals using a reference

    Now
    –
    Target
    50%
    By
    3 quarters

    Steps

    1. 1

      List clients

      Top 30 by results.

      Senior Client Director, EMEA 1 week

    2. 2

      Define asks

      And benefits.

      Product Marketing Manager 1 week

    3. 3

      Invite

      Personal asks.

      Senior Client Director, EMEA 1 month

    4. 4

      Track

      Reference log in CRM.

      Marketing Operations Manager 2 weeks

    5. 5

      Run advisory board

      Twice a year.

      Chief Marketing Officer 2 quarters

    6. 6

      Measure

      Deals with references.

      Marketing Operations Manager quarterly

    First result
    2 quarters
    Cost
    Advisory board costs
    Owner
    Senior Client Director, EMEA

    Smallest test

    Ask five clients this month.

    Why it works

    Ask the top 30 clients to join a reference programme with clear asks (a call, a quote, a case study, a talk) and benefits (early access to Flow features, a client advisory board seat). Track who has been asked so no client is overused.

    Peer references are the most trusted proof for large services deals.

    Risks and how to handle them

    • Client fatigue

      Limit asks per client per quarter.

    Evidence

    • HiringSenior Client Director, EMEA (London, posted August 11, 2026) and Senior Client Director, EMEA - Financial Services (posted September 22, 2026): "Deliver 20%+ year on year growth across your accounts", "Partner with the new business director around a shared growth plan", "Coordinate executive engagements and thought leadership".Source
    • News coverageQ2 2026 (reported August 11, 2026): revenue US$142.8 million, up 21.9% (14.1% at constant currency); Latin America +32.1% but North America +10.2%; financial services, the largest vertical, +36%; technology and telecom +68%. Full-year 2026 revenue guidance raised to US$565.5-577.8 million.Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    CI&T and Anthropic plan joint industry solutions for financial services, retail and consumer goods. Productised solutions with a name, a scope and a price are easier to sell across regions than custom programmes.

    High impactHigh effort First result in 3 quarters Head of Alliances

    First action

    Pick the first use case per industry with the account teams.

    How to measure it

    Industry pilots

    Now
    –
    Target
    10
    By
    3 quarters

    Steps

    1. 1

      Pick use cases

      One per industry.

      Head of Alliances 1 month

    2. 2

      Build

      Reference solution on Flow.

      Flow Product Manager 1 quarter

    3. 3

      Price

      Six-week pilot.

      Head of Deal Pricing 2 weeks

    4. 4

      Launch

      Pages, partner listings, ABM.

      Chief Marketing Officer 1 month

    5. 5

      Sell

      All regions.

      Senior Client Director, EMEA 2 quarters

    6. 6

      Convert

      Pilot to programme.

      Senior Client Director, EMEA quarterly

    First result
    3 quarters
    Cost
    Build team for one quarter
    Owner
    Head of Alliances

    Smallest test

    Sell one pilot to an existing client.

    Why it works

    Build one solution per industry (for example claims or onboarding automation in financial services, merchandising content in retail, trade promotion analysis in consumer goods) on Flow and Claude, with a fixed-price six-week pilot, a reference architecture and a results template.

    Products scale through partners and sellers without senior architects on every deal.

    Risks and how to handle them

    • Clients want custom

      Keep the pilot fixed and customise in phase two.

    Evidence

    • Press releaseJune 2026: CI&T joined Anthropic's Claude Partner Network and is certifying more than 1,000 AI engineers on Claude; it already uses Claude Code inside CI&T Flow and plans joint industry solutions for financial services, retail and consumer goods.Source
    • News coverageQ2 2026 (reported August 11, 2026): revenue US$142.8 million, up 21.9% (14.1% at constant currency); Latin America +32.1% but North America +10.2%; financial services, the largest vertical, +36%; technology and telecom +68%. Full-year 2026 revenue guidance raised to US$565.5-577.8 million.Source
    • News coverageQ2 2026 call summary: 30% of new engagements are on value-based pricing models, adjusted gross margin 32.4%; partnerships with Anthropic and Mistral AI cited as widening enterprise reach.Source
  • 18

    CI&T runs delivery through Flow for many clients and cites productivity numbers on earnings calls. Aggregated, anonymous data on cycle times, review effort and quality across projects would be original research no rival has in this form.

    High impactHigh effort First result in 3 quarters Chief Marketing Officer

    First action

    Check which Flow metrics are collected consistently.

    How to measure it

    Target-account downloads

    Now
    –
    Target
    300
    By
    1 year

    Steps

    1. 1

      Audit data

      Metrics and consent.

      Flow Product Manager 1 month

    2. 2

      Analyse

      By stage and industry.

      Data Scientist 2 months

    3. 3

      Privacy review

      No client identifiable.

      Legal 1 month

    4. 4

      Write report

      Findings and method.

      Product Marketing Manager 1 month

    5. 5

      Launch

      Press, partners, ABM.

      Chief Marketing Officer 1 month

    6. 6

      Personalise

      Comparisons for priority accounts.

      Account-Based Marketing (ABM) Senior Analyst 1 quarter

    First result
    3 quarters
    Cost
    Analyst and design time
    Owner
    Chief Marketing Officer

    Smallest test

    Publish one chart from internal projects.

    Why it works

    Publish an annual benchmark: cycle time, rework, test coverage and human review time by maturity stage and industry, with the method. Launch it with press, partners and an ABM programme, and give each priority account a personalised comparison.

    Original data earns press, analyst attention and AI citations, and gives sellers a reason to call every account.

    Risks and how to handle them

    • Client contracts limit data use

      Use only aggregated data permitted by contract.

    Evidence

    • News coverageQ4 2025 call (March 2026): Agentic SDLC is an ecosystem of autonomous agents mirroring development roles with senior engineers overseeing; a life sciences client saw more than 8x productivity, with development cycles cut from 8.5 days to half a day.Source
    • HiringCI&T's Lever board lists 170 open posts (October 21, 2026): about 150 in Brazil (Campinas and São Paulo included), 19 in Colombia, a few in London, Sydney, Singapore, Mexico City and Washington DC. Several build CI&T Flow, "a plataforma de Inteligência Artificial da CI&T", with agents named Chat, Steps, Maker, Coder and Ops; several Brazilian posts are reserved for people with disabilities ("vaga para pessoas PCD").Source
    • HiringAccount-Based Marketing (ABM) Senior Analyst (Campinas or São Paulo, posted October 6, 2026): supports "our Account-Based Marketing strategy for priority enterprise accounts in North America"; will "identify, prioritize, and engage high-value accounts and buying groups", use "account, intent, engagement, and market insights", build "personalized approaches for key accounts across digital, content, events", and work with "6sense, Demandbase, HubSpot, Salesforce, or similar tools".Source
  • 19

    CI&T, Inc. is registered on SAM.gov for all federal awards through March 2027, under custom programming and systems design codes, and the new automotive VP will sit in the Reston and Washington area. Australian sellers already target government.

    Medium impactHigh effort First result in 4 quarters Head of Marketing

    First action

    List three primes that subcontract application modernisation.

    How to measure it

    Public-sector opportunities

    Now
    –
    Target
    5
    By
    4 quarters

    Steps

    1. 1

      Pick the niche

      State or federal civilian.

      Head of Marketing, North America 1 month

    2. 2

      Find primes

      Three partners.

      Head of Alliances 1 month

    3. 3

      Check requirements

      Security and compliance.

      Legal 1 month

    4. 4

      Build proof

      Two public-sector stories.

      Product Marketing Manager 1 quarter

    5. 5

      Bid

      As subcontractor.

      Head of Marketing, North America 2 quarters

    6. 6

      Decide

      Continue or stop.

      Chief Marketing Officer 1 month

    First result
    4 quarters
    Cost
    Bid team time
    Owner
    Head of Marketing, North America

    Smallest test

    Meet one prime contractor.

    Why it works

    Pick one public-sector niche (state agencies' application modernisation or federal civilian agencies via a prime contractor), join a partner's contract vehicle as a subcontractor, and build two public-sector proof stories from Brazil, Australia or the UK.

    Government modernisation budgets are large and steady; subcontracting avoids the cost of winning prime contracts alone.

    Risks and how to handle them

    • Long sales cycles

      Treat it as a one-year test with a stop decision.

    Evidence

    • Site checkSAM.gov: CI&T, Inc. (Summit, NJ) is registered for all US federal awards, active until March 2027, NAICS 541511 and 541512 (custom programming and systems design).Source
    • HiringSenior Regional Sales Executives (Sydney, Melbourne, Brisbane, posted October 4, 2026): "winning new enterprise clients by selling cutting-edge data, cloud, and AI solutions to ASX 200 organisations and government sectors", "establishing and expanding our market presence" with "AWS, Microsoft, Databricks, and Anthropic"; sectors by state (financial services, telecoms, federal government and healthcare in NSW and ACT; retail, manufacturing and state government in VIC, SA and TAS; mining, energy and infrastructure in QLD, WA and NT). "Build and grow your market, rather than inherit one."Source
    • HiringVice President, Strategic OEM Accounts (Reston, VA / Washington DC, posted October 16, 2026): executive sponsor for "CI&T's relationship with a major global automotive OEM group across the United States, Canada, and Brazil", "multiple automotive brands and financial services entities", "pursuing opportunities across additional brands and business units", with "outcome-based engagements" and a point of view on "connected customer experiences, digital retail, dealer enablement, financial services".Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 20

    CI&T's GitHub has three public repositories with the last push in October 2023, while it sells agentic engineering to CTOs. Engineering buyers check GitHub.

    Medium impactLow effort First result in 1 quarter Flow Product Manager

    First action

    Pick one internal tool that is safe to share.

    How to measure it

    Stars on the new repository

    Now
    –
    Target
    500
    By
    2 quarters

    Steps

    1. 1

      Pick component

      Safe and useful.

      Flow Product Manager 2 weeks

    2. 2

      Clean up

      Docs and licence.

      Flow Product Manager 2 weeks

    3. 3

      Legal review

      IP and licence.

      Legal 1 week

    4. 4

      Publish

      With a blog post.

      Flow Product Manager 1 day

    5. 5

      Promote

      Developer communities.

      Developer Advocate 1 month

    6. 6

      Maintain

      Monthly releases.

      Flow Product Manager monthly

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    Flow Product Manager

    Smallest test

    Publish one prompt set with a README.

    Why it works

    Open-source one small, useful component from Flow work (a set of agent prompts for code review, a test-generation template, or an evaluation harness), maintain it actively, and write about how CI&T uses it.

    Active open source shows engineering depth more convincingly than marketing pages and attracts engineers to hire.

    Risks and how to handle them

    • Abandoned repo looks worse

      Commit to a year of maintenance.

    Evidence

    • Site checkGitHub (github.com/ciandt): 3 public repositories, 90 stars in total, last push October 2023. Docker Hub: 12 images with 216,000 pulls.Source
    • HiringCI&T's Lever board lists 170 open posts (October 21, 2026): about 150 in Brazil (Campinas and São Paulo included), 19 in Colombia, a few in London, Sydney, Singapore, Mexico City and Washington DC. Several build CI&T Flow, "a plataforma de Inteligência Artificial da CI&T", with agents named Chat, Steps, Maker, Coder and Ops; several Brazilian posts are reserved for people with disabilities ("vaga para pessoas PCD").Source
  • 21

    CI&T reserves roles for people with disabilities in Brazil and was recognised at the UN for disability inclusion, and publishes an ESG report. These stories sit in Portuguese pages, while North American and UK procurement teams score supplier diversity and social value.

    Medium impactLow effort First result in 1 quarter Chief Marketing Officer

    First action

    Ask bid teams which ESG questions come up most often.

    How to measure it

    Social value score in UK and US bids

    Now
    –
    Target
    +10%
    By
    2 quarters

    Steps

    1. 1

      Collect facts

      Programme, award, report.

      ESG Lead 1 week

    2. 2

      Write page

      English summary.

      Content Specialist 1 week

    3. 3

      Add to RFP library

      Standard answers.

      Bid Manager 1 week

    4. 4

      Brief sellers

      Where to use it.

      Senior Client Director, EMEA 1 day

    5. 5

      Publish

      US and UK sites.

      Web and Digital Experience Lead 1 day

    6. 6

      Review

      Bid feedback.

      Bid Manager quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Chief Marketing Officer

    Smallest test

    Add one answer to the RFP library.

    Why it works

    Write an English summary page of the inclusion programme, the UN recognition and ESG highlights, and add a standard answer to the RFP library for supplier diversity and social value questions.

    Procurement scores often decide close services deals, and the evidence already exists.

    Risks and how to handle them

    • Looks like marketing

      Stick to facts and the report.

    Evidence

    • SitemapBrazilian announcements in the sitemap include CI&T being recognised at the UN for inclusion of people with disabilities, a Great Place to Work story and the 2025 ESG report focused on social impact and clean energy.Source
    • HiringCI&T's Lever board lists 170 open posts (October 21, 2026): about 150 in Brazil (Campinas and São Paulo included), 19 in Colombia, a few in London, Sydney, Singapore, Mexico City and Washington DC. Several build CI&T Flow, "a plataforma de Inteligência Artificial da CI&T", with agents named Chat, Steps, Maker, Coder and Ops; several Brazilian posts are reserved for people with disabilities ("vaga para pessoas PCD").Source
  • 22

    CI&T says more than 1,000 engineers are being certified on Claude. A number is abstract; named experts with real work are what buyers and AI assistants cite when someone asks who can help deploy Claude.

    Medium impactLow effort First result in 1 quarter Product Marketing Manager

    First action

    Choose 20 volunteers across regions.

    How to measure it

    Expert profile visits

    Now
    –
    Target
    2,000 a quarter
    By
    2 quarters

    Steps

    1. 1

      Pick people

      20 volunteers.

      Flow Product Manager 1 week

    2. 2

      Write profiles

      Template and photos.

      Content Specialist 2 weeks

    3. 3

      Publish

      Linked from the Claude page.

      Web and Digital Experience Lead 1 day

    4. 4

      Support posting

      Monthly notes.

      Content Specialist monthly

    5. 5

      Use in outreach

      Expert matched to account.

      Account-Based Marketing (ABM) Senior Analyst ongoing

    6. 6

      Measure

      Visits and meetings.

      Marketing Operations Manager quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Product Marketing Manager

    Smallest test

    Publish five profiles.

    Why it works

    Publish profiles for 20 engineers and architects: certifications, projects (anonymised), talks and articles. Link them from the Claude offer page and encourage each to post one practical note a month.

    Named experts make a large firm feel approachable and give search and AI systems concrete people to recommend.

    Risks and how to handle them

    • Recruiters poach profiled engineers

      Profile people who want visibility and keep it voluntary.

    Evidence

    • Press releaseJune 2026: CI&T joined Anthropic's Claude Partner Network and is certifying more than 1,000 AI engineers on Claude; it already uses Claude Code inside CI&T Flow and plans joint industry solutions for financial services, retail and consumer goods.Source
    • HiringCI&T's Lever board lists 170 open posts (October 21, 2026): about 150 in Brazil (Campinas and São Paulo included), 19 in Colombia, a few in London, Sydney, Singapore, Mexico City and Washington DC. Several build CI&T Flow, "a plataforma de Inteligência Artificial da CI&T", with agents named Chat, Steps, Maker, Coder and Ops; several Brazilian posts are reserved for people with disabilities ("vaga para pessoas PCD").Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Have it built

ProgrammableAgency

2 of the 22 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Prospect lists2The list compiled from public sources, verified, deduplicated and delivered to your CRM.

A 30-minute session with the engineer who would build it, not a sales call. You leave with a plan whether or not you hire us.

Book a working session

Usually live within days.

Tools for the rest

ProgrammableTalk

Fill the events in this plan

These ideas are events. Talk gets registrants for them and tells you who's coming and what their company does before the day.

Plan an event (opens programmable.talk in a new tab)
More example playbooks and reviews

More growth playbooks

Other companies we have researched, each read from what they are hiring for.

  • Truelogic growth strategyNearshore staff augmentation, managed teams, development centers, project outsourcing and AI Agile Labs (forward-deployed AI teams)…22 growth ideas
  • Intellistack growth strategyFormerly Formstack: AI-native, no-code workflow automation (Intellistack Streamline), contract lifecycle management (Streamline CLM) and…20 growth ideas
  • Primer growth strategyA performance creative and paid media agency: paid social and search management, ad creative, creative strategy, landing pages and CRO, a…23 growth ideas
  • idler growth strategyA frontier data lab that builds reinforcement learning environments and evaluations from real production work: a digital twin of a live…22 growth ideas
  • Revivn growth strategyHardware lifecycle management for companies: on-site pickups and remote device retrievals worldwide, certified data destruction…21 growth ideas
  • Faraone. growth strategyAn Italian multibrand online store for clothing, shoes and accessories, run by the Faraone family since 1970. It sells about 2,500…24 growth ideas
  • AMAROK growth strategyCommercial perimeter security as a subscription: The Electric Guard Dog solar-powered electric fence plus video surveillance, monitoring…20 growth ideas
  • Ello growth strategyAn AI reading and math teacher for children aged 5 to 9 that listens to a child read aloud and adapts in real time, with decodable books…23 growth ideas

See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 22, 2026, and cites them throughout. CI&T did not commission, review or endorse it, and Programmable is not affiliated with CI&T. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how CI&T runs its business.

Something wrong, or do you represent CI&T? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Lighten the US homepage, route 6sense intent to sellers, publish the Claude offer and the proof page, fix the sitemap and link text; start the GitHub piece.

  2. Days 31 to 6012 ideas

    North American vertical ABM, outcome pricing page, London roundtables, automotive series, APAC assessment, Flow tour, partner listings, nearshore message, Australian launch and references; inclusion page and expert profiles.

  3. Days 61 to 903 ideas

    Commit to the big bets: productised Claude solutions, the yearly delivery benchmark and a public-sector test.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value faster delivery with AI-assisted teams. The most cited problem: legacy systems slowing change.

  • Long-term partnership and account leadership
  • Unclear return on AI investments
  • In their words: “AI-native”

Market

Competitive landscape

5 competitors compared: Globant, EPAM, Endava, Thoughtworks and 1 more.

  • Gap to exploit: Public, measured proof of AI delivery gains
  • Globant: Subscription pods can feel generic
  • EPAM: Less nearshore presence for US time zones

Hiring signals

CI&T is pushing growth outside Latin America through accounts and partners.

  • Account-Based Marketing (ABM) Senior Analyst: ABM for priority North American accounts. Ideas 1, 2, 7.
  • Senior Regional Sales Executives (Australia): New market with AWS, Microsoft, Databricks and Anthropic. Ideas 13, 15.
  • Vice President, Strategic OEM Accounts: Automotive group expansion and outcome-based deals. Ideas 8, 10.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
ProgrammableMarketing
ExamplesLeaderboardsProductsTermsPrivacyCookiesDPALegalContact

© 2026 AI-Powered Growth Intelligence