Clay growth playbook

Write one benefit line for each of the 40 entries in the voice of the new narrative (for example, Outbound: "Find the accounts most likely to buy and reach them with research-backed messages"), give each agent product its own distinct line, and publish the set in one release. Then use the same lines as the first sentence of each linked page, in sales one-pagers and in the menu of the French site.

The menu is read by almost every evaluating visitor, so it is the cheapest place to make the new messaging visible, and placeholder copy on a $7.1B company's site undercuts the "build systems" promise for the very buyers the sales-led motion targets.

[ ] All 40 entries have a real description
[ ] Agent products each have their own line
[ ] Lines match the narrative framework
[ ] French menu updated
[ ] Placeholder phrase search returns zero
[ ] Linked pages open with the same line
[ ] Click and demo tracking in place

• Lines drift from page content

  Reuse each line as the linked page's opening sentence.

• French menu left behind

  Ship translations in the same release.

• Your websiteMain menu (checked twice on October 22, 2026, on the homepage, pricing, demo, customers and workflows pages): 40 menu entries, including Territory planning, Outbound, ABM, Account research, GTM Ops, Marketing, Sales, Enterprise, Startup, Clay University, Live events, Find Clay experts, Become a partner, About and Careers, carry the description "Link long form description will go in this slot here." Clay's global agent, Account agents and Claygents all share one description, "Research target companies and people with AI".Source
• HiringProduct Marketing, GTM (New York, posted September 15, 2026; reports to the Head of Product Marketing): "Create Clay's core narrative, messaging frameworks, and competitive competitor comparisons"; "Own the sales asset library"; "Optimize the revenue funnel - Identify where deals get stuck"; "Build customer advocacy"; and "Simplify how we sell - Synthesize complex topics into short, memorable, repeatable messaging that's easy for reps to adopt".Source
• HiringClay's description in its job posts: a $115M Series D at a $7.1B valuation led by Wellington, "on track to cross $200M in revenue this quarter", a "$1M Scholarship fund for GTME Education", and a community of "17,000+ customers, 200+ integration partners, 125+ agencies, 50+ Clay clubs ... and 30k members on Slack"; customers "including Anthropic, OpenAI, Google, and Visa".Source
• HiringHead of Field Marketing (posted October 12, 2026): "Roughly half of Clay's business now runs through a sales-led motion serving mid-market, enterprise, and strategic accounts." The role owns "executive dinners, regional shows, roadshows, hospitality, and the pipeline layer inside our tentpole events, including Sculpt, our annual user conference", builds the operating model "from scratch" and is "measured on the pipeline you source".Source

Replace the hero with "Sculpt 2026: watch the keynote and sessions", link the recap and recordings, fix each speaker bio, and add two forms: "Get the Sculpt 2027 date first" and "Bring Sculpt to your city" (regional roadshow interest by metro). Route the regional answers to the field team for AMER East, AMER West and London.

Post-event traffic is free, high-intent attention; capturing it gives the field team a list for dinners and roadshows instead of a stale ticket page.

• Recordings not ready

  Publish the keynote first and add sessions as they are edited.

• Your websiteSculpt site (sculpt.clay.com) on October 22, 2026, two weeks after the October 8 conference at Pier 48: still reads "The go-to-market conference returns in 2026", "get tickets" and "2026 speakers to be announced", and 15 speaker cards carry the same bio text about a team at OpenAI. Clay's blog already has "Sculpt recap: Building the self-learning revenue engine" and a keynote livestream page.Source
• HiringHead of Field Marketing (posted October 12, 2026): "Roughly half of Clay's business now runs through a sales-led motion serving mid-market, enterprise, and strategic accounts." The role owns "executive dinners, regional shows, roadshows, hospitality, and the pipeline layer inside our tentpole events, including Sculpt, our annual user conference", builds the operating model "from scratch" and is "measured on the pipeline you source".Source
• HiringGrowth, Field (AMER West) (posted October 19, 2026): the "local CMO" for the AMER West sales region; "We already have dedicated field coverage for AMER East"; "Budget moves between regions based on performance, so you'll report sourced pipeline, acceleration and expansion impact, and cost per opportunity for every program"; "Use agents and automation to run programs leaner than the headcount suggests."Source

Publish /events listing upcoming executive dinners (request an invite), regional shows where Clay will be (book a meeting), Clay club meetups (from Luma) and livestreams. Point the menu entry and events.clay.com to it.

Buyers and champions look for where to meet a vendor; one page turns scattered events into a pipeline source the field team can measure.

• Dinner invites become open sign-ups

  Use "request an invite" with approval by the field lead.

• Your websitewww.clay.com/events returns a 404 page; events.clay.com shows a page titled "cro-summit" with no readable content; Clay club meetups are listed on Luma (luma.com/claylive). The menu has a "Live events" entry.Source
• HiringHead of Field Marketing (posted October 12, 2026): "Roughly half of Clay's business now runs through a sales-led motion serving mid-market, enterprise, and strategic accounts." The role owns "executive dinners, regional shows, roadshows, hospitality, and the pipeline layer inside our tentpole events, including Sculpt, our annual user conference", builds the operating model "from scratch" and is "measured on the pipeline you source".Source
• HiringGrowth, Field (AMER West) (posted October 19, 2026): the "local CMO" for the AMER West sales region; "We already have dedicated field coverage for AMER East"; "Budget moves between regions based on performance, so you'll report sourced pipeline, acceleration and expansion impact, and cost per opportunity for every program"; "Use agents and automation to run programs leaner than the headcount suggests."Source
• Your websiteMain menu (checked twice on October 22, 2026, on the homepage, pricing, demo, customers and workflows pages): 40 menu entries, including Territory planning, Outbound, ABM, Account research, GTM Ops, Marketing, Sales, Enterprise, Startup, Clay University, Live events, Find Clay experts, Become a partner, About and Careers, carry the description "Link long form description will go in this slot here." Clay's global agent, Account agents and Claygents all share one description, "Research target companies and people with AI".Source

Lead with one clear figure per plan and billing period, explain actions and data credits in one sentence each, and link the pricing calculator for custom volumes.

Pricing clarity removes a reason to stall before a trial or demo.

• Lower anchor looks expensive

  Show the monthly equivalent of annual billing beside it.

• Your websitePricing page: Free (500 actions a month, 100 data credits), Launch shown at "$167/mo" next to "Starts at $54/mo", Growth at "$446/mo" next to "Starts at $185/mo", and Enterprise by demo; each self-serve plan offers a 14-day trial; a separate /pricing-calculator page exists.Source
• HiringProduct Marketing, GTM (New York, posted September 15, 2026; reports to the Head of Product Marketing): "Create Clay's core narrative, messaging frameworks, and competitive competitor comparisons"; "Own the sales asset library"; "Optimize the revenue funnel - Identify where deals get stuck"; "Build customer advocacy"; and "Simplify how we sell - Synthesize complex topics into short, memorable, repeatable messaging that's easy for reps to adopt".Source

List every third-party service with an owner and purpose, remove duplicates and unused tools, defer the rest until after interaction, and compress the largest media. Re-test the homepage and top landing pages.

The homepage is where paid and event traffic lands, and every tool without an owner is weight and risk nobody manages.

• Breaking attribution

  Check each removal with the marketing analyst first.

• Google PageSpeedMobile test of the homepage (October 22, 2026): performance 41/100, largest content paint 20.5 s in the lab, 19.8 MB over 212 requests, 27 third-party services, about 1.7 MB of unused JavaScript and 4.4 s of render-blocking requests. Real visitors on the homepage URL fail Core Web Vitals (LCP 3.9 s, INP 235 ms), while the site as a whole passes (LCP 2.3 s, INP 88 ms).Source
• Your websiteMain menu (checked twice on October 22, 2026, on the homepage, pricing, demo, customers and workflows pages): 40 menu entries, including Territory planning, Outbound, ABM, Account research, GTM Ops, Marketing, Sales, Enterprise, Startup, Clay University, Live events, Find Clay experts, Become a partner, About and Careers, carry the description "Link long form description will go in this slot here." Clay's global agent, Account agents and Claygents all share one description, "Research target companies and people with AI".Source

Pick the current figures, update the customers page, homepage and boilerplate together, and turn /series-c into a short company milestones page (Series C, Series D, revenue milestones, scholarship fund).

Consistent proof is easier to repeat in sales calls, press and AI-assistant answers.

• Numbers go stale again

  Store them in one CMS field used everywhere.

• Your websiteCustomers page: "16,000+ leading GTM teams" (the job posts say 17,000+); headline stories: Anthropic "3x'd their enrichment rate", Rippling "2x'd outbound impact", OpenAI pre-call prep notes, ElevenLabs "+50%" SQLs "by reducing speed-to-lead to <5 mins", Intercom "grew outbound pipeline 140%". Filters by role, industry and use case; 32 customer pages in the sitemap.Source
• HiringClay's description in its job posts: a $115M Series D at a $7.1B valuation led by Wellington, "on track to cross $200M in revenue this quarter", a "$1M Scholarship fund for GTME Education", and a community of "17,000+ customers, 200+ integration partners, 125+ agencies, 50+ Clay clubs ... and 30k members on Slack"; customers "including Anthropic, OpenAI, Google, and Visa".Source
• Your websiteSitemap (33,851 URLs, October 22, 2026): 16,510 French pages and no German pages (clay.com/de returns 404); 10,346 /dossier pages; 3,621 account-specific /gift pages; 269 blog posts, 269 glossary pages, 238 free tools, 127 FAQ pages, 112 livestream pages, 101 templates; 12 /data-tests provider comparisons, ten of them labelled 2024 or 2025; a /series-c page is still live after the Series D.Source

Build the West target list in Clay from open opportunities and in-market signals, run two executive dinners a month in SF, LA and Seattle with a customer host, and send reps personalized invites and follow-ups. Report cost per opportunity against AMER East.

Small dinners with signal-picked guests create more pipeline per dollar than booths, and they show Clay's product working.

• Low show-up rates

  Confirm by phone the day before and invite 20% extra.

• HiringGrowth, Field (AMER West) (posted October 19, 2026): the "local CMO" for the AMER West sales region; "We already have dedicated field coverage for AMER East"; "Budget moves between regions based on performance, so you'll report sourced pipeline, acceleration and expansion impact, and cost per opportunity for every program"; "Use agents and automation to run programs leaner than the headcount suggests."Source
• HiringHead of Field Marketing (posted October 12, 2026): "Roughly half of Clay's business now runs through a sales-led motion serving mid-market, enterprise, and strategic accounts." The role owns "executive dinners, regional shows, roadshows, hospitality, and the pipeline layer inside our tentpole events, including Sculpt, our annual user conference", builds the operating model "from scratch" and is "measured on the pipeline you source".Source
• HiringGTM Engineer - Marketing (posted October 12, 2026): builds "lead and account scoring, intent and buying-signal detection, inbound enrichment and routing, speed-to-lead triggers"; owns "the instrumentation behind MQL definitions"; builds "the connective tissue between Marketing and SDRs" including "follow-up SLAs".Source

Enrich and route every demo request instantly, alert the right ClayDR with account context, and measure time to first touch. Publish the result internally and, if it works, as a "how Clay uses Clay" post.

Clay sells this play; running it on its own funnel lifts conversion and becomes proof.

• After-hours leads

  Route across time zones to London and US teams.

• HiringGTM Engineer - Marketing (posted October 12, 2026): builds "lead and account scoring, intent and buying-signal detection, inbound enrichment and routing, speed-to-lead triggers"; owns "the instrumentation behind MQL definitions"; builds "the connective tissue between Marketing and SDRs" including "follow-up SLAs".Source
• Your websiteCustomers page: "16,000+ leading GTM teams" (the job posts say 17,000+); headline stories: Anthropic "3x'd their enrichment rate", Rippling "2x'd outbound impact", OpenAI pre-call prep notes, ElevenLabs "+50%" SQLs "by reducing speed-to-lead to <5 mins", Intercom "grew outbound pipeline 140%". Filters by role, industry and use case; 32 customer pages in the sitemap.Source
• HiringMarketing Analyst (posted July 29, 2026): owns "the health of the top-of-funnel 'assembly line'", finding "where leads are leaking, stalling, or being misrouted", and diagnoses "campaigns not triggering expected follow-up, routing rules dropping leads".Source

Define expected volumes and conversion for each funnel stage, alert when a campaign does not trigger follow-up or a routing rule drops leads, and track the pipeline recovered by each fix.

A leak found in a day costs far less pipeline than one found at quarter end.

• Alert fatigue

  Start with five alerts.

• HiringMarketing Analyst (posted July 29, 2026): owns "the health of the top-of-funnel 'assembly line'", finding "where leads are leaking, stalling, or being misrouted", and diagnoses "campaigns not triggering expected follow-up, routing rules dropping leads".Source
• HiringGTM Engineer - Marketing (posted October 12, 2026): builds "lead and account scoring, intent and buying-signal detection, inbound enrichment and routing, speed-to-lead triggers"; owns "the instrumentation behind MQL definitions"; builds "the connective tissue between Marketing and SDRs" including "follow-up SLAs".Source

Translate the homepage, pricing, top use cases, top customer stories and the most-visited tools into German, add hreflang, and give DACH solutions partners co-branded German landing pages.

German buyers and partners convert better in German, and partners need local pages to co-sell.

• Machine-translation quality

  Partner review for every page.

• Your websiteSitemap (33,851 URLs, October 22, 2026): 16,510 French pages and no German pages (clay.com/de returns 404); 10,346 /dossier pages; 3,621 account-specific /gift pages; 269 blog posts, 269 glossary pages, 238 free tools, 127 FAQ pages, 112 livestream pages, 101 templates; 12 /data-tests provider comparisons, ten of them labelled 2024 or 2025; a /series-c page is still live after the Series D.Source
• HiringDACH Partner Manager (German Speaking), London (posted July 31, 2026): "Clay's solutions partner ecosystem is a critical growth lever"; drives "partner-sourced and partner-influenced pipeline through structured co-sell motions, account mapping, referrals". A ClayDR Manager in London (posted June 30) says "We're still early in building our outbound motion".Source

For each enterprise account, map teams, plays and usage, mark the unused teams with the closest proven play from a similar customer, and review the map in every QBR.

Expansion comes from showing a new team a play a peer already runs.

• Data gaps in usage

  Confirm with the champion.

• HiringGrowth Strategist, Enterprise (New York, posted October 13, 2026): partners with "some of the fastest-growing SaaS companies in the world (think Intercom, Verkada, Anthropic)"; guides customers "to their first 'aha' moment"; expands Clay "across sales, revops, marketing, and CX"; designs "playbooks, and initiatives for future Enterprise customers".Source
• Your websiteCustomers page: "16,000+ leading GTM teams" (the job posts say 17,000+); headline stories: Anthropic "3x'd their enrichment rate", Rippling "2x'd outbound impact", OpenAI pre-call prep notes, ElevenLabs "+50%" SQLs "by reducing speed-to-lead to <5 mins", Intercom "grew outbound pipeline 140%". Filters by role, industry and use case; 32 customer pages in the sitemap.Source
• HiringProduct Marketing, GTM (New York, posted September 15, 2026; reports to the Head of Product Marketing): "Create Clay's core narrative, messaging frameworks, and competitive competitor comparisons"; "Own the sales asset library"; "Optimize the revenue funnel - Identify where deals get stuck"; "Build customer advocacy"; and "Simplify how we sell - Synthesize complex topics into short, memorable, repeatable messaging that's easy for reps to adopt".Source

Re-run the most-visited tests for 2026, publish them with a method and date, and turn each into a one-page sales asset showing the gain from combining providers.

Fresh, original data earns links and AI citations and answers the "why not just one provider" objection.

• Providers dispute results

  Publish method and invite re-tests.

• Your websiteData test "Best work email provider by region 2025": each provider listed with "Data quality", "Data coverage" and "Credit cost per lookup" (e.g. one provider at 95.05% quality and 81.66% coverage).Source
• Your websiteSitemap (33,851 URLs, October 22, 2026): 16,510 French pages and no German pages (clay.com/de returns 404); 10,346 /dossier pages; 3,621 account-specific /gift pages; 269 blog posts, 269 glossary pages, 238 free tools, 127 FAQ pages, 112 livestream pages, 101 templates; 12 /data-tests provider comparisons, ten of them labelled 2024 or 2025; a /series-c page is still live after the Series D.Source
• HiringProduct Marketing, GTM (New York, posted September 15, 2026; reports to the Head of Product Marketing): "Create Clay's core narrative, messaging frameworks, and competitive competitor comparisons"; "Own the sales asset library"; "Optimize the revenue funnel - Identify where deals get stuck"; "Build customer advocacy"; and "Simplify how we sell - Synthesize complex topics into short, memorable, repeatable messaging that's easy for reps to adopt".Source

Publish fair comparison pages for the alternatives buyers raise most often (single data providers, sales engagement suites, in-house data stacks), with switching help and a customer quote each.

Comparison searches are high intent and the pages give reps something to send.

• Claims go stale

  Date every page.

• HiringProduct Marketing, GTM (New York, posted September 15, 2026; reports to the Head of Product Marketing): "Create Clay's core narrative, messaging frameworks, and competitive competitor comparisons"; "Own the sales asset library"; "Optimize the revenue funnel - Identify where deals get stuck"; "Build customer advocacy"; and "Simplify how we sell - Synthesize complex topics into short, memorable, repeatable messaging that's easy for reps to adopt".Source
• Your websiteCustomers page: "16,000+ leading GTM teams" (the job posts say 17,000+); headline stories: Anthropic "3x'd their enrichment rate", Rippling "2x'd outbound impact", OpenAI pre-call prep notes, ElevenLabs "+50%" SQLs "by reducing speed-to-lead to <5 mins", Intercom "grew outbound pipeline 140%". Filters by role, industry and use case; 32 customer pages in the sitemap.Source

Build a searchable partner directory (region, language, play, certification), let buyers request a match, and give partners co-sell account mapping. Track partner-sourced pipeline.

A good directory turns the agency community into a measurable sales channel.

• Weak partners get leads

  Rank by certified results.

• HiringDACH Partner Manager (German Speaking), London (posted July 31, 2026): "Clay's solutions partner ecosystem is a critical growth lever"; drives "partner-sourced and partner-influenced pipeline through structured co-sell motions, account mapping, referrals". A ClayDR Manager in London (posted June 30) says "We're still early in building our outbound motion".Source
• HiringClay's description in its job posts: a $115M Series D at a $7.1B valuation led by Wellington, "on track to cross $200M in revenue this quarter", a "$1M Scholarship fund for GTME Education", and a community of "17,000+ customers, 200+ integration partners, 125+ agencies, 50+ Clay clubs ... and 30k members on Slack"; customers "including Anthropic, OpenAI, Google, and Visa".Source
• Your websiteMain menu (checked twice on October 22, 2026, on the homepage, pricing, demo, customers and workflows pages): 40 menu entries, including Territory planning, Outbound, ABM, Account research, GTM Ops, Marketing, Sales, Enterprise, Startup, Clay University, Live events, Find Clay experts, Become a partner, About and Careers, carry the description "Link long form description will go in this slot here." Clay's global agent, Account agents and Claygents all share one description, "Research target companies and people with AI".Source

Build three signal plays (new RevOps leader, GTM engineer hiring, funding), write short messages with one relevant customer story, and track meetings per play.

Signal-timed outreach gets more replies and shows prospects the product in action.

• Over-messaging

  Cap touches per account.

• HiringDACH Partner Manager (German Speaking), London (posted July 31, 2026): "Clay's solutions partner ecosystem is a critical growth lever"; drives "partner-sourced and partner-influenced pipeline through structured co-sell motions, account mapping, referrals". A ClayDR Manager in London (posted June 30) says "We're still early in building our outbound motion".Source
• HiringGTM Engineer - Marketing (posted October 12, 2026): builds "lead and account scoring, intent and buying-signal detection, inbound enrichment and routing, speed-to-lead triggers"; owns "the instrumentation behind MQL definitions"; builds "the connective tissue between Marketing and SDRs" including "follow-up SLAs".Source
• Your websiteCustomers page: "16,000+ leading GTM teams" (the job posts say 17,000+); headline stories: Anthropic "3x'd their enrichment rate", Rippling "2x'd outbound impact", OpenAI pre-call prep notes, ElevenLabs "+50%" SQLs "by reducing speed-to-lead to <5 mins", Intercom "grew outbound pipeline 140%". Filters by role, industry and use case; 32 customer pages in the sitemap.Source

Add a "run this on your whole list" button to each tool that opens a matching template in a free account, with the visitor's input pre-filled.

It turns tool traffic into product sign-ups with a working first table, the "aha" moment.

• Low-intent sign-ups

  Track activation, not just sign-ups.

• Your websiteSitemap (33,851 URLs, October 22, 2026): 16,510 French pages and no German pages (clay.com/de returns 404); 10,346 /dossier pages; 3,621 account-specific /gift pages; 269 blog posts, 269 glossary pages, 238 free tools, 127 FAQ pages, 112 livestream pages, 101 templates; 12 /data-tests provider comparisons, ten of them labelled 2024 or 2025; a /series-c page is still live after the Series D.Source
• Your websitePricing page: Free (500 actions a month, 100 data credits), Launch shown at "$167/mo" next to "Starts at $54/mo", Growth at "$446/mo" next to "Starts at $185/mo", and Enterprise by demo; each self-serve plan offers a 14-day trial; a separate /pricing-calculator page exists.Source
• HiringGrowth Strategist, Enterprise (New York, posted October 13, 2026): partners with "some of the fastest-growing SaaS companies in the world (think Intercom, Verkada, Anthropic)"; guides customers "to their first 'aha' moment"; expands Clay "across sales, revops, marketing, and CX"; designs "playbooks, and initiatives for future Enterprise customers".Source

Run one-day regional Sculpts (New York, London, Chicago, Austin, a DACH city) with local customers on stage, executive dinners the night before, and Clay club meetups after.

Regional events bring Sculpt's energy to buyers who cannot fly to SF and create a full pipeline calendar.

• Thin attendance

  Start with the two biggest metros.

• HiringHead of Field Marketing (posted October 12, 2026): "Roughly half of Clay's business now runs through a sales-led motion serving mid-market, enterprise, and strategic accounts." The role owns "executive dinners, regional shows, roadshows, hospitality, and the pipeline layer inside our tentpole events, including Sculpt, our annual user conference", builds the operating model "from scratch" and is "measured on the pipeline you source".Source
• Your websiteSculpt site (sculpt.clay.com) on October 22, 2026, two weeks after the October 8 conference at Pier 48: still reads "The go-to-market conference returns in 2026", "get tickets" and "2026 speakers to be announced", and 15 speaker cards carry the same bio text about a team at OpenAI. Clay's blog already has "Sculpt recap: Building the self-learning revenue engine" and a keynote livestream page.Source
• Your websiteThe /series-c page carries community stories: agency founders crediting Clay for their income, Clay Bootcamp graduates who "regularly 10x their income", and "60+ Clay clubs across more than 30 countries".Source

Give the plugins a landing page with three copy-paste recipes, track sign-ups from the CLI, and run a monthly livestream building a GTM play inside a coding agent.

A new interface reaches builders where they work and creates usage-based sign-ups.

• Small audience at first

  Measure activation quality, not volume.

• GitHubclay-run/agent-plugins (143 stars, pushed October 15, 2026): "Build with Clay in your AI coding agent - skills, MCP tools, and the clay CLI for Claude Code, Codex, and Cursor." The site has /mcp and /agent-plugin pages, and the blog announced "Clay MCP is now available in Codex".Source
• HiringClay's description in its job posts: a $115M Series D at a $7.1B valuation led by Wellington, "on track to cross $200M in revenue this quarter", a "$1M Scholarship fund for GTME Education", and a community of "17,000+ customers, 200+ integration partners, 125+ agencies, 50+ Clay clubs ... and 30k members on Slack"; customers "including Anthropic, OpenAI, Google, and Visa".Source

Create a graded GTME certification with public profiles linked to the job board, fund scholarships in regions with Clay clubs, and tell customers how many certified engineers they employ.

Every certified engineer becomes a champion who brings Clay to the next employer.

• Certificate inflation

  Practical exams only.

• HiringClay's description in its job posts: a $115M Series D at a $7.1B valuation led by Wellington, "on track to cross $200M in revenue this quarter", a "$1M Scholarship fund for GTME Education", and a community of "17,000+ customers, 200+ integration partners, 125+ agencies, 50+ Clay clubs ... and 30k members on Slack"; customers "including Anthropic, OpenAI, Google, and Visa".Source
• Your websiteThe /series-c page carries community stories: agency founders crediting Clay for their income, Clay Bootcamp graduates who "regularly 10x their income", and "60+ Clay clubs across more than 30 countries".Source
• Your websiteMain menu (checked twice on October 22, 2026, on the homepage, pricing, demo, customers and workflows pages): 40 menu entries, including Territory planning, Outbound, ABM, Account research, GTM Ops, Marketing, Sales, Enterprise, Startup, Clay University, Live events, Find Clay experts, Become a partner, About and Careers, carry the description "Link long form description will go in this slot here." Clay's global agent, Account agents and Claygents all share one description, "Research target companies and people with AI".Source

Each month, publish one internal play with the template, the numbers and the team member who ran it, and give sales a one-pager.

Proof from the vendor's own team is credible and gives customers a play to copy.

• Reveals internal data

  Share rates, not customer names.

• HiringProduct Marketing, GTM (New York, posted September 15, 2026; reports to the Head of Product Marketing): "Create Clay's core narrative, messaging frameworks, and competitive competitor comparisons"; "Own the sales asset library"; "Optimize the revenue funnel - Identify where deals get stuck"; "Build customer advocacy"; and "Simplify how we sell - Synthesize complex topics into short, memorable, repeatable messaging that's easy for reps to adopt".Source
• HiringGTM Engineer - Marketing (posted October 12, 2026): builds "lead and account scoring, intent and buying-signal detection, inbound enrichment and routing, speed-to-lead triggers"; owns "the instrumentation behind MQL definitions"; builds "the connective tissue between Marketing and SDRs" including "follow-up SLAs".Source
• Your websiteCustomers page: "16,000+ leading GTM teams" (the job posts say 17,000+); headline stories: Anthropic "3x'd their enrichment rate", Rippling "2x'd outbound impact", OpenAI pre-call prep notes, ElevenLabs "+50%" SQLs "by reducing speed-to-lead to <5 mins", Intercom "grew outbound pipeline 140%". Filters by role, industry and use case; 32 customer pages in the sitemap.Source

Create a page per club with organizers, next meetup and a referral link, and credit organizers for sign-ups and pipeline from their city.

Local champions bring trusted referrals, and the pages rank for "Clay [city]".

• Inactive clubs

  Hide clubs without a meetup in 90 days.

• Your websiteThe /series-c page carries community stories: agency founders crediting Clay for their income, Clay Bootcamp graduates who "regularly 10x their income", and "60+ Clay clubs across more than 30 countries".Source
• HiringClay's description in its job posts: a $115M Series D at a $7.1B valuation led by Wellington, "on track to cross $200M in revenue this quarter", a "$1M Scholarship fund for GTME Education", and a community of "17,000+ customers, 200+ integration partners, 125+ agencies, 50+ Clay clubs ... and 30k members on Slack"; customers "including Anthropic, OpenAI, Google, and Visa".Source
• Your websitewww.clay.com/events returns a 404 page; events.clay.com shows a page titled "cro-summit" with no readable content; Clay club meetups are listed on Luma (luma.com/claylive). The menu has a "Live events" entry.Source