Compeer Financial growth playbook

Fill the panel from the visitor's choice: ask for ZIP code or county once, remember it, and show the nearest office with its real phone, hours, directions and two local specialists, plus a link to that county's page. Until that ships, swap the template for the toll-free number and a "Find your local office" button. Track calls and form starts from the panel as their own conversion.

Farm lending is local and relationship-driven: a visitor who sees their own office and loan officer calls that office instead of the general line, which also eases the contact center's load.

[ ] Template address, ZIP and 123-456-7890 removed from the header
[ ] Empty Get Directions / View Advisors / View Office Directory links fixed or hidden
[ ] ZIP or county prompt that remembers the choice
[ ] Nearest office: real phone, hours, map link
[ ] Two local specialists with photos
[ ] Link to the county page
[ ] Call and form events tracked

• Wrong office for border counties

  Show the two nearest offices and let visitors switch.

• Your websiteHeader of every page (checked October 21, 2026 on the homepage and a county page): a "Your Compeer Office" panel filled with template data: "Blue Earth, MN", "1700 Gian Drive, PO Bbox 220", ZIP "65013" (Blue Earth's ZIP is 56013), phone "123-456-7890", and "Get Directions", "View Advisors" and "View Office Directory" links with empty addresses.Source
• HiringManager Digital Marketing (Bloomington IL, Lakeville MN or Sun Prairie WI, posted October 12, 2026): "oversees digital experiences, content, performance and roadmap execution across public-facing digital channels", manages "the digital marketing roadmap", and evaluates "digital marketing and client engagement performance using relevant measures, analytics and insights"; experience with "digital experience platforms, content management systems, CRM platforms or marketing technology" preferred.Source
• HiringInside Sales Representative (Mankato MN or Sun Prairie WI): "a key role in Compeer's lead generation and client outreach", "responding to inbound marketing leads", qualifying opportunities, starting "cross-sell conversations" and handing off "to appropriate sales teams"; also supports "direct mail facilitation and content publishing". A Manager Contact Center (Mankato) will lead the team handling "incoming callers" and improve "the client service experience".Source
• Your websiteCounty pages: 144 pages such as /county/<id>/MN/Aitkin, one per county served. The Aitkin page lists three offices (Glencoe MN, Rice Lake WI, Waite Park MN) with addresses and phone numbers and nothing else: no local specialists, land values, articles or events. Its meta description is the same generic sentence as the homepage. The Find Your Local Office page works by state and county drop-downs.Source

Generate the sitemap with one entry per URL and real last-modified dates, drop utility and thank-you pages and mark them noindex, split it into sections (articles, press, specialists, counties, products), and resubmit in Search Console.

A clean sitemap gets new articles and county pages crawled faster and makes indexing reports readable for the new digital marketing manager.

• CMS regenerates duplicates

  Fix the generator, not the file.

• Your websiteSitemap: 4,711 entries for 1,361 distinct URLs (most press releases appear several times), including utility pages /search-results, /system-unavailable and /margin-manager-thank-you. Content sections: 586 articles, 231 press releases, 171 specialist pages, 144 county pages, 47 ag financing pages.Source
• HiringManager Digital Marketing (Bloomington IL, Lakeville MN or Sun Prairie WI, posted October 12, 2026): "oversees digital experiences, content, performance and roadmap execution across public-facing digital channels", manages "the digital marketing roadmap", and evaluates "digital marketing and client engagement performance using relevant measures, analytics and insights"; experience with "digital experience platforms, content management systems, CRM platforms or marketing technology" preferred.Source

Add an H1 that says what Compeer does and where ("Farm loans, crop insurance and rural home loans in Illinois, Minnesota and Wisconsin"), a title with the main services, a branded share image, and a template description for county pages ("Farm loans and crop insurance in Aitkin County, MN: your nearest Compeer offices and specialists").

Clear headings and descriptions lift click-through from search and make shared links look trustworthy.

• Design changes

  Style the H1 to match the current hero.

• Your websiteHomepage: title "Compeer Financial - Compeer", no H1 heading and no social share image; the viewport tag sets maximum-scale=1, which stops visitors zooming; Lighthouse lists 6 accessibility problems (buttons without names, small touch targets, ARIA errors). Two copies of jQuery load (the theme's and the CMS's). The page promotes a Harvest giveaway, GrainVantage, the Compeer Land Locator, calculators, online tools, Giving Back, the Rural Champions Award and the Economic Minute.Source
• Your websiteCounty pages: 144 pages such as /county/<id>/MN/Aitkin, one per county served. The Aitkin page lists three offices (Glencoe MN, Rice Lake WI, Waite Park MN) with addresses and phone numbers and nothing else: no local specialists, land values, articles or events. Its meta description is the same generic sentence as the homepage. The Find Your Local Office page works by state and county drop-downs.Source

Remove maximum-scale=1 from the viewport tag, enlarge touch targets in the menu and footer, name icon buttons, and fix the ARIA errors. Test with a screen reader and on a small phone.

A site everyone can read and tap serves a broad rural audience better and reduces calls about basic tasks.

• Layout breaks when zoomed

  Test key templates at 200% zoom.

• Your websiteHomepage: title "Compeer Financial - Compeer", no H1 heading and no social share image; the viewport tag sets maximum-scale=1, which stops visitors zooming; Lighthouse lists 6 accessibility problems (buttons without names, small touch targets, ARIA errors). Two copies of jQuery load (the theme's and the CMS's). The page promotes a Harvest giveaway, GrainVantage, the Compeer Land Locator, calculators, online tools, Giving Back, the Rural Champions Award and the Economic Minute.Source
• PageSpeed testGoogle PageSpeed for compeer.com (October 21, 2026). Real Chrome visitors: main content in 1.9 s and taps in 116 ms (both good) but layout shift is 0.31 (good is 0.1), so the site fails Core Web Vitals on stability; the shifting element is the "Agriculture Financing & Agricultural Loans / Farmland for Sale Near You" section. The mobile lab test scores 9 out of 100 (desktop 48): Largest Contentful Paint 16 s, Total Blocking Time 5.2 s, 4.1 MB downloaded, 2.1 MB from 45 third-party hosts; Google Tag Manager blocks for 4.4 s; savings flagged for caching (2 MB) and images (1.4 MB).Source

Reserve space for the hero carousel and the alert banner so the farmland section stops moving, set long cache lifetimes on static files, compress and resize images, drop the duplicate jQuery, and load chat, survey and ad tags after the page is usable. Re-test and watch the Core Web Vitals report.

A stable, lighter page is easier to use on rural connections and helps search visibility.

• Theme scripts depend on the old jQuery

  Test forms and menus after removing it.

• PageSpeed testGoogle PageSpeed for compeer.com (October 21, 2026). Real Chrome visitors: main content in 1.9 s and taps in 116 ms (both good) but layout shift is 0.31 (good is 0.1), so the site fails Core Web Vitals on stability; the shifting element is the "Agriculture Financing & Agricultural Loans / Farmland for Sale Near You" section. The mobile lab test scores 9 out of 100 (desktop 48): Largest Contentful Paint 16 s, Total Blocking Time 5.2 s, 4.1 MB downloaded, 2.1 MB from 45 third-party hosts; Google Tag Manager blocks for 4.4 s; savings flagged for caching (2 MB) and images (1.4 MB).Source
• Your websiteHomepage: title "Compeer Financial - Compeer", no H1 heading and no social share image; the viewport tag sets maximum-scale=1, which stops visitors zooming; Lighthouse lists 6 accessibility problems (buttons without names, small touch targets, ARIA errors). Two copies of jQuery load (the theme's and the CMS's). The page promotes a Harvest giveaway, GrainVantage, the Compeer Land Locator, calculators, online tools, Giving Back, the Rural Champions Award and the Economic Minute.Source

Rebuild the template: county headline, nearest offices with hours, the loan officers, crop insurance agents and appraisers who serve the county, current land values and auctions from Land Locator, the latest local articles and events, and local grants. Add LocalBusiness structured data per office and clean URLs without the ID.

Local pages rank for the searches that start a lending relationship and put the right person in front of the visitor.

• Thin data for small counties

  Use regional articles and the nearest specialists.

• Your websiteCounty pages: 144 pages such as /county/<id>/MN/Aitkin, one per county served. The Aitkin page lists three offices (Glencoe MN, Rice Lake WI, Waite Park MN) with addresses and phone numbers and nothing else: no local specialists, land values, articles or events. Its meta description is the same generic sentence as the homepage. The Find Your Local Office page works by state and county drop-downs.Source
• Your websitePrograms: the Compeer Land Locator, a free digital plat map with ownership history, tillable acres, assessed and rental values, soil productivity, featured auctions and "Sign Up for Auction Alerts"; Young and Beginning Farmers with the GroundBreaker of the Year award ($5,000 plus a $2,500 donation), Starter Loans and a Farm Forward down payment program; Emerging Markets for local, specialty and direct-to-consumer farms; RegenLend and an Organic Bridge Loan.Source
• Your websiteLead forms: the contact and office forms ask for products of interest (agricultural financing, appraisal, crop insurance, farmland investing, home mortgage, rec land, farm tax and accounting), whether the visitor is a client, and permission to pass details "to another farm credit" if outside Compeer's area. Content: weekly articles such as "Southeastern Minnesota Farmland Sales Slow in 2026" and the WASDE market update.Source
• Your websiteSitemap: 4,711 entries for 1,361 distinct URLs (most press releases appear several times), including utility pages /search-results, /system-unavailable and /margin-manager-thank-you. Content sections: 586 articles, 231 press releases, 171 specialist pages, 144 county pages, 47 ag financing pages.Source

Route each form by product and county: inside sales calls within one business hour, qualifies, and books the right specialist (lending, crop insurance, mortgage, tax). Out-of-area leads go to the partner Farm Credit association when the visitor allowed it. Measure speed and outcomes in Salesforce.

Fast, informed follow-up is the biggest driver of conversion for loan inquiries.

• Peak season volume

  Prioritize lending leads during harvest and planting.

• HiringInside Sales Representative (Mankato MN or Sun Prairie WI): "a key role in Compeer's lead generation and client outreach", "responding to inbound marketing leads", qualifying opportunities, starting "cross-sell conversations" and handing off "to appropriate sales teams"; also supports "direct mail facilitation and content publishing". A Manager Contact Center (Mankato) will lead the team handling "incoming callers" and improve "the client service experience".Source
• Your websiteLead forms: the contact and office forms ask for products of interest (agricultural financing, appraisal, crop insurance, farmland investing, home mortgage, rec land, farm tax and accounting), whether the visitor is a client, and permission to pass details "to another farm credit" if outside Compeer's area. Content: weekly articles such as "Southeastern Minnesota Farmland Sales Slow in 2026" and the WASDE market update.Source
• HiringBrand and market roles: a Brand Marketing Intern (Bloomington IL) for competitive research, social scheduling and "daily channel monitoring"; a New Markets intern supporting a team exploring "sustainability, emerging food businesses, carbon and timber markets, and programs for young and beginning farmers"; an Events & Education intern; and a Senior Salesforce Developer. In all, 75 roles are open across Illinois, Minnesota and Wisconsin.Source

Build one path: a short quiz (land, livestock, equipment, timeline), a checklist of documents, the down payment program explained with an example, a starter loan calculator, and a booking with a young-farmer specialist. Follow up with a six-email series and invite to events.

Young farmers choose a lender for decades; guiding the first steps wins long relationships.

• Applicants not ready

  Offer education events and a later check-in.

• Your websitePrograms: the Compeer Land Locator, a free digital plat map with ownership history, tillable acres, assessed and rental values, soil productivity, featured auctions and "Sign Up for Auction Alerts"; Young and Beginning Farmers with the GroundBreaker of the Year award ($5,000 plus a $2,500 donation), Starter Loans and a Farm Forward down payment program; Emerging Markets for local, specialty and direct-to-consumer farms; RegenLend and an Organic Bridge Loan.Source
• HiringBrand and market roles: a Brand Marketing Intern (Bloomington IL) for competitive research, social scheduling and "daily channel monitoring"; a New Markets intern supporting a team exploring "sustainability, emerging food businesses, carbon and timber markets, and programs for young and beginning farmers"; an Events & Education intern; and a Senior Salesforce Developer. In all, 75 roles are open across Illinois, Minnesota and Wisconsin.Source
• Your websiteLead forms: the contact and office forms ask for products of interest (agricultural financing, appraisal, crop insurance, farmland investing, home mortgage, rec land, farm tax and accounting), whether the visitor is a client, and permission to pass details "to another farm credit" if outside Compeer's area. Content: weekly articles such as "Southeastern Minnesota Farmland Sales Slow in 2026" and the WASDE market update.Source

Add "Get pre-qualified before the auction" to each featured auction and alert email, with a short form routed to the county's financial officer, and a land-loan payment estimate using acres and price. Track auction-to-loan conversions.

Buyers need financing lined up before bidding, and Compeer is already in front of them at that moment.

• Seen as pushy

  Keep the tone helpful: "know your budget before bidding".

• Your websitePrograms: the Compeer Land Locator, a free digital plat map with ownership history, tillable acres, assessed and rental values, soil productivity, featured auctions and "Sign Up for Auction Alerts"; Young and Beginning Farmers with the GroundBreaker of the Year award ($5,000 plus a $2,500 donation), Starter Loans and a Farm Forward down payment program; Emerging Markets for local, specialty and direct-to-consumer farms; RegenLend and an Organic Bridge Loan.Source
• HiringInside Sales Representative (Mankato MN or Sun Prairie WI): "a key role in Compeer's lead generation and client outreach", "responding to inbound marketing leads", qualifying opportunities, starting "cross-sell conversations" and handing off "to appropriate sales teams"; also supports "direct mail facilitation and content publishing". A Manager Contact Center (Mankato) will lead the team handling "incoming callers" and improve "the client service experience".Source
• Your websiteCounty pages: 144 pages such as /county/<id>/MN/Aitkin, one per county served. The Aitkin page lists three offices (Glencoe MN, Rice Lake WI, Waite Park MN) with addresses and phone numbers and nothing else: no local specialists, land values, articles or events. Its meta description is the same generic sentence as the homepage. The Find Your Local Office page works by state and county drop-downs.Source

Add a calculator to loan pages: loan amount and rate in, estimated patronage and effective rate out, based on recent history with clear disclaimers. Use it in inside sales calls and county pages, with member quotes.

Making the cooperative advantage concrete helps win against bank rate quotes.

• Implied promises

  Show history, not a guarantee.

• Your websiteAbout and patronage: a member-owned Farm Credit cooperative with "upwards of 1,500 dedicated team members serving more than 80,000 member-owners" across 144 counties and "$36.7 billion in total assets". "In 2026, we'll return $152 million to our member-owners", 38% of 2025 adjusted earnings, more than $1.5 billion since 2017; patronage is "essentially lowering the cost of borrowing funds".Source
• HiringInside Sales Representative (Mankato MN or Sun Prairie WI): "a key role in Compeer's lead generation and client outreach", "responding to inbound marketing leads", qualifying opportunities, starting "cross-sell conversations" and handing off "to appropriate sales teams"; also supports "direct mail facilitation and content publishing". A Manager Contact Center (Mankato) will lead the team handling "incoming callers" and improve "the client service experience".Source
• Competitor researchNeighboring lenders' own homepages: GreenStone Farm Credit Services finances agriculture "in Michigan and northeast Wisconsin"; Farm Credit Illinois serves "the southern 60 counties of Illinois"; Farm Credit Services of America covers Iowa, Nebraska, South Dakota and Wyoming; AgCountry Farm Credit Services offers "reliable, consistent credit". Commercial ag banks and online lenders compete inside Compeer's own territory.See the research Source

Send short weekly digests by commodity (dairy, swine, grain, specialty), each with the Economic Minute, two articles, local events and one product tip. Measure opens and replies and feed interest into Salesforce.

Relevant weekly contact keeps Compeer top of mind before financing decisions.

• Too many emails

  Let readers pick frequency.

• Your websiteLead forms: the contact and office forms ask for products of interest (agricultural financing, appraisal, crop insurance, farmland investing, home mortgage, rec land, farm tax and accounting), whether the visitor is a client, and permission to pass details "to another farm credit" if outside Compeer's area. Content: weekly articles such as "Southeastern Minnesota Farmland Sales Slow in 2026" and the WASDE market update.Source
• Your websiteSitemap: 4,711 entries for 1,361 distinct URLs (most press releases appear several times), including utility pages /search-results, /system-unavailable and /margin-manager-thank-you. Content sections: 586 articles, 231 press releases, 171 specialist pages, 144 county pages, 47 ag financing pages.Source
• Compeer Home siteRural home loans run on a separate site, compeerhome.com ("Join more than 13,000 families", "Serving a majority of Minnesota, Wisconsin and Illinois"); compeer.com mortgage links such as Hobby Farm redirect there. Its mega menu has a section heading that reads "test" under About and headings "col1", "col2" and "col3" under Loans and Resources. compeer.com's Home Mortgage Partner Program serves correspondent lenders and Farm Credit associations; the email sign-up is a separate Salesforce Marketing Cloud page with topic choices such as Rural Living & Mortgage and Hobby Farming.Source

Replace the headings with real labels, add a line on compeer.com mortgage pages before the redirect ("Rural home loans are on Compeer Home"), share the office panel and specialist data, and track visitors across both sites as one journey.

A tidy menu protects trust at the start of a mortgage, and a joined-up journey shows which campaigns produce loans.

• Two teams own two sites

  Agree one owner for shared components.

• Compeer Home siteRural home loans run on a separate site, compeerhome.com ("Join more than 13,000 families", "Serving a majority of Minnesota, Wisconsin and Illinois"); compeer.com mortgage links such as Hobby Farm redirect there. Its mega menu has a section heading that reads "test" under About and headings "col1", "col2" and "col3" under Loans and Resources. compeer.com's Home Mortgage Partner Program serves correspondent lenders and Farm Credit associations; the email sign-up is a separate Salesforce Marketing Cloud page with topic choices such as Rural Living & Mortgage and Hobby Farming.Source
• HiringManager Digital Marketing (Bloomington IL, Lakeville MN or Sun Prairie WI, posted October 12, 2026): "oversees digital experiences, content, performance and roadmap execution across public-facing digital channels", manages "the digital marketing roadmap", and evaluates "digital marketing and client engagement performance using relevant measures, analytics and insights"; experience with "digital experience platforms, content management systems, CRM platforms or marketing technology" preferred.Source

Pull the top ten call reasons from the contact center, write a clear answer page for each, link them from account login, the office panel and search, and measure call volume on those topics.

Answering routine questions online frees the contact center for lending conversations.

• Members still prefer calling

  Keep the phone number on every answer page.

• HiringInside Sales Representative (Mankato MN or Sun Prairie WI): "a key role in Compeer's lead generation and client outreach", "responding to inbound marketing leads", qualifying opportunities, starting "cross-sell conversations" and handing off "to appropriate sales teams"; also supports "direct mail facilitation and content publishing". A Manager Contact Center (Mankato) will lead the team handling "incoming callers" and improve "the client service experience".Source
• Your websiteSitemap: 4,711 entries for 1,361 distinct URLs (most press releases appear several times), including utility pages /search-results, /system-unavailable and /margin-manager-thank-you. Content sections: 586 articles, 231 press releases, 171 specialist pages, 144 county pages, 47 ag financing pages.Source
• Your websiteHomepage: title "Compeer Financial - Compeer", no H1 heading and no social share image; the viewport tag sets maximum-scale=1, which stops visitors zooming; Lighthouse lists 6 accessibility problems (buttons without names, small touch targets, ARIA errors). Two copies of jQuery load (the theme's and the CMS's). The page promotes a Harvest giveaway, GrainVantage, the Compeer Land Locator, calculators, online tools, Giving Back, the Rural Champions Award and the Economic Minute.Source

For each idea (for example a carbon-ready practice loan or an equipment bundle), publish a short landing page with the offer and an interest form, promote it to a target list, and measure sign-ups before building. Keep results in a shared log.

Cheap demand tests stop slow launches of products few members want and give the business case real data.

• Interest seen as an offer

  Label pages clearly as research.

• HiringProduct Manager, AI & Emerging Technology: find "where emerging capabilities such as agentic AI can meaningfully improve the experiences of our clients and team members" with "small, intentional experiments"; a Principal Compliance Officer - Information and AI and a Principal AI Platform Engineer are also open. A Principal Financial Product Development (posted October 6, 2026) will build "a repeatable process" to "ideate, test, develop and optimize" loan products; a Director, Technology Product Management leads the "digital product portfolio".Source
• Your websitePrograms: the Compeer Land Locator, a free digital plat map with ownership history, tillable acres, assessed and rental values, soil productivity, featured auctions and "Sign Up for Auction Alerts"; Young and Beginning Farmers with the GroundBreaker of the Year award ($5,000 plus a $2,500 donation), Starter Loans and a Farm Forward down payment program; Emerging Markets for local, specialty and direct-to-consumer farms; RegenLend and an Organic Bridge Loan.Source
• HiringBrand and market roles: a Brand Marketing Intern (Bloomington IL) for competitive research, social scheduling and "daily channel monitoring"; a New Markets intern supporting a team exploring "sustainability, emerging food businesses, carbon and timber markets, and programs for young and beginning farmers"; an Events & Education intern; and a Senior Salesforce Developer. In all, 75 roles are open across Illinois, Minnesota and Wisconsin.Source

Add a booking link, a photo and short bio standard, the counties each specialist serves, and Person structured data. Link specialists from county and product pages.

An easy next step converts more of the visitors who already looked up a specialist.

• Calendars not kept current

  Use shared availability from Outlook.

• Your websiteSitemap: 4,711 entries for 1,361 distinct URLs (most press releases appear several times), including utility pages /search-results, /system-unavailable and /margin-manager-thank-you. Content sections: 586 articles, 231 press releases, 171 specialist pages, 144 county pages, 47 ag financing pages.Source
• Your websiteCounty pages: 144 pages such as /county/<id>/MN/Aitkin, one per county served. The Aitkin page lists three offices (Glencoe MN, Rice Lake WI, Waite Park MN) with addresses and phone numbers and nothing else: no local specialists, land values, articles or events. Its meta description is the same generic sentence as the homepage. The Find Your Local Office page works by state and county drop-downs.Source
• HiringManager Digital Marketing (Bloomington IL, Lakeville MN or Sun Prairie WI, posted October 12, 2026): "oversees digital experiences, content, performance and roadmap execution across public-facing digital channels", manages "the digital marketing roadmap", and evaluates "digital marketing and client engagement performance using relevant measures, analytics and insights"; experience with "digital experience platforms, content management systems, CRM platforms or marketing technology" preferred.Source

Pilot an assistant on the support and product pages that answers only from Compeer's published content, cites the page, never handles account data, and hands off to the contact center or the local office. Review answers weekly with compliance.

Clients get answers outside office hours and the contact center handles fewer routine calls, inside clear guardrails.

• Wrong answers on regulated topics

  Limit topics and always show the source page.

• HiringProduct Manager, AI & Emerging Technology: find "where emerging capabilities such as agentic AI can meaningfully improve the experiences of our clients and team members" with "small, intentional experiments"; a Principal Compliance Officer - Information and AI and a Principal AI Platform Engineer are also open. A Principal Financial Product Development (posted October 6, 2026) will build "a repeatable process" to "ideate, test, develop and optimize" loan products; a Director, Technology Product Management leads the "digital product portfolio".Source
• HiringInside Sales Representative (Mankato MN or Sun Prairie WI): "a key role in Compeer's lead generation and client outreach", "responding to inbound marketing leads", qualifying opportunities, starting "cross-sell conversations" and handing off "to appropriate sales teams"; also supports "direct mail facilitation and content publishing". A Manager Contact Center (Mankato) will lead the team handling "incoming callers" and improve "the client service experience".Source
• Your websiteSitemap: 4,711 entries for 1,361 distinct URLs (most press releases appear several times), including utility pages /search-results, /system-unavailable and /margin-manager-thank-you. Content sections: 586 articles, 231 press releases, 171 specialist pages, 144 county pages, 47 ag financing pages.Source

Publish a quarterly index by county or region: average sale price per tillable acre, trend, sales volume and rental values, from appraisal data and Land Locator, with a short appraiser commentary. Feature it on county pages and send it to local press.

Owned, trusted local data earns links, press and repeat visits, and starts lending conversations.

• Small samples

  Group thin counties into regions.

• Your websitePrograms: the Compeer Land Locator, a free digital plat map with ownership history, tillable acres, assessed and rental values, soil productivity, featured auctions and "Sign Up for Auction Alerts"; Young and Beginning Farmers with the GroundBreaker of the Year award ($5,000 plus a $2,500 donation), Starter Loans and a Farm Forward down payment program; Emerging Markets for local, specialty and direct-to-consumer farms; RegenLend and an Organic Bridge Loan.Source
• Your websiteLead forms: the contact and office forms ask for products of interest (agricultural financing, appraisal, crop insurance, farmland investing, home mortgage, rec land, farm tax and accounting), whether the visitor is a client, and permission to pass details "to another farm credit" if outside Compeer's area. Content: weekly articles such as "Southeastern Minnesota Farmland Sales Slow in 2026" and the WASDE market update.Source
• Your websiteCounty pages: 144 pages such as /county/<id>/MN/Aitkin, one per county served. The Aitkin page lists three offices (Glencoe MN, Rice Lake WI, Waite Park MN) with addresses and phone numbers and nothing else: no local specialists, land values, articles or events. Its meta description is the same generic sentence as the homepage. The Find Your Local Office page works by state and county drop-downs.Source

Instrument each step of the online application, measure completion, add save-and-return and document upload, show application status online, and run monthly fixes on the worst step.

Every percentage point of completion is new lending, and status updates reduce calls.

• Core system limits

  Start with the web front end.

• HiringProduct Manager, AI & Emerging Technology: find "where emerging capabilities such as agentic AI can meaningfully improve the experiences of our clients and team members" with "small, intentional experiments"; a Principal Compliance Officer - Information and AI and a Principal AI Platform Engineer are also open. A Principal Financial Product Development (posted October 6, 2026) will build "a repeatable process" to "ideate, test, develop and optimize" loan products; a Director, Technology Product Management leads the "digital product portfolio".Source
• HiringManager Digital Marketing (Bloomington IL, Lakeville MN or Sun Prairie WI, posted October 12, 2026): "oversees digital experiences, content, performance and roadmap execution across public-facing digital channels", manages "the digital marketing roadmap", and evaluates "digital marketing and client engagement performance using relevant measures, analytics and insights"; experience with "digital experience platforms, content management systems, CRM platforms or marketing technology" preferred.Source
• HiringInside Sales Representative (Mankato MN or Sun Prairie WI): "a key role in Compeer's lead generation and client outreach", "responding to inbound marketing leads", qualifying opportunities, starting "cross-sell conversations" and handing off "to appropriate sales teams"; also supports "direct mail facilitation and content publishing". A Manager Contact Center (Mankato) will lead the team handling "incoming callers" and improve "the client service experience".Source

Collect a photo and a quote from every grant recipient, post local stories tagged by county, share them with local press and the recipient, and link each to the county page.

Local stories reach farmers through their own communities and show what the cooperative gives back.

• Recipients decline photos

  Use the facility or project instead.

• HiringBrand and market roles: a Brand Marketing Intern (Bloomington IL) for competitive research, social scheduling and "daily channel monitoring"; a New Markets intern supporting a team exploring "sustainability, emerging food businesses, carbon and timber markets, and programs for young and beginning farmers"; an Events & Education intern; and a Senior Salesforce Developer. In all, 75 roles are open across Illinois, Minnesota and Wisconsin.Source
• Your websiteHomepage: title "Compeer Financial - Compeer", no H1 heading and no social share image; the viewport tag sets maximum-scale=1, which stops visitors zooming; Lighthouse lists 6 accessibility problems (buttons without names, small touch targets, ARIA errors). Two copies of jQuery load (the theme's and the CMS's). The page promotes a Harvest giveaway, GrainVantage, the Compeer Land Locator, calculators, online tools, Giving Back, the Rural Champions Award and the Economic Minute.Source
• Your websiteCounty pages: 144 pages such as /county/<id>/MN/Aitkin, one per county served. The Aitkin page lists three offices (Glencoe MN, Rice Lake WI, Waite Park MN) with addresses and phone numbers and nothing else: no local specialists, land values, articles or events. Its meta description is the same generic sentence as the homepage. The Find Your Local Office page works by state and county drop-downs.Source

Create a referral program for agents and builders: co-branded guides (buying a hobby farm, building in the country), a fast pre-approval promise, a partner page and a quarterly lunch-and-learn by office. Track referred applications by partner.

Partners bring buyers at the right moment, and rural lending know-how is what they cannot get from city lenders.

• Referral rules

  Check RESPA rules with compliance before any partner benefit.

• Compeer Home siteRural home loans run on a separate site, compeerhome.com ("Join more than 13,000 families", "Serving a majority of Minnesota, Wisconsin and Illinois"); compeer.com mortgage links such as Hobby Farm redirect there. Its mega menu has a section heading that reads "test" under About and headings "col1", "col2" and "col3" under Loans and Resources. compeer.com's Home Mortgage Partner Program serves correspondent lenders and Farm Credit associations; the email sign-up is a separate Salesforce Marketing Cloud page with topic choices such as Rural Living & Mortgage and Hobby Farming.Source
• Your websitePrograms: the Compeer Land Locator, a free digital plat map with ownership history, tillable acres, assessed and rental values, soil productivity, featured auctions and "Sign Up for Auction Alerts"; Young and Beginning Farmers with the GroundBreaker of the Year award ($5,000 plus a $2,500 donation), Starter Loans and a Farm Forward down payment program; Emerging Markets for local, specialty and direct-to-consumer farms; RegenLend and an Organic Bridge Loan.Source
• Competitor researchNeighboring lenders' own homepages: GreenStone Farm Credit Services finances agriculture "in Michigan and northeast Wisconsin"; Farm Credit Illinois serves "the southern 60 counties of Illinois"; Farm Credit Services of America covers Iowa, Nebraska, South Dakota and Wyoming; AgCountry Farm Credit Services offers "reliable, consistent credit". Commercial ag banks and online lenders compete inside Compeer's own territory.See the research Source