Frozen protein and seafood brands publish their shipping rules on their own sites: ship days, transit times, dry-ice surcharges, regions they don't serve. Crowd Cow offers 2-day delivery to the whole lower 48 from three fulfilment centers.
First action
Build the one-page template and fill it for ten brands from their public shipping pages.
How to measure it
Meetings per 100 comparisons sent
- Now
- –
- Target
- 8
- By
- 6 weeks
Steps
Build the template
Their ship days, transit, surcharges, regions vs Crowd Cow 2-day.
Account Executive, Fulfillment 2 hours
Pick 100 brands
Frozen meat, seafood and frozen CPG brands shipping DTC.
Account Executive, Fulfillment 1 day
Fill from public pages
Shipping and FAQ pages only; cite them on the sheet.
Account Executive, Fulfillment 10 minutes each
Add a lane map
Their HQ region and the nearest Crowd Cow FC.
Account Executive, Fulfillment 30 minutes
Send and call
Email, then a call two days later.
Account Executive, Fulfillment 2 weeks
Log objections
Price, minimums, control; share weekly.
Account Executive, Fulfillment weekly
Run this outreach. The sequence sent for you: addresses found and verified, replies routed to your CRM. Usually live within days.
Book a working sessionWhy it works
For each target brand, read its public shipping and FAQ pages, then send a one-page comparison: their stated ship days, transit time and surcharges against Crowd Cow's 2-day coverage and 98% on-time rate, with a lane map from the nearest fulfilment center.
The AE is hired to cold call and email protein, seafood and frozen CPG brands. A comparison built from the brand's own policy is specific, takes minutes to make, and opens with the brand's real problem.
Ready to use
EmailShipping comparison opener
Subject: {brand}: Mon–Wed shipping and a $12 dry-ice fee
Hi {first name},
Your shipping page says orders ship Monday to Wednesday with 3 to 5 day transit and a dry-ice surcharge, and {region} is excluded.
We fulfil frozen protein for brands from three US fulfilment centers with 2-day delivery to every state in the lower 48 and a 98% on-time rate. I put the two side by side on one page (attached).
Worth 15 minutes to see what it would mean for your repeat orders?
{name}
Crowd Cow FulfillmentRisks and how to handle them
Comparisons read as criticism
Quote their policy neutrally and focus on what their customers get.
Evidence
- HiringAccount Executive (fulfilment) on Wellfound: "reach out via cold calls, email and networking to protein, seafood, and frozen CPG brands".Source
- Your websiteCrowd Cow 3PL site: "Premium Cold Chain Fulfillment Services"; 2-day delivery to every state in the continental US, 15+ injection nodes in metro markets, 98% on-time delivery; FC network with line haul, inventory transfers, refrigerated trucks injecting into UPS, FedEx and regional carriers, ERP integration, marketplace participation using Crowd Cow's meat and seafood inventory, custom sustainable packaging, B2B pallet and case fulfillment, LTL and full truckload. No pricing, minimums, named clients, testimonials or case studies on the page.Source
- Search resultsFulfill.com 3PL listing: fulfilment centers in Moss Landing, CA (20,000 sq ft; the FAQ says Watsonville), Scranton, PA (25,000 sq ft) and Lancaster, TX (15,000 sq ft); frozen and refrigerated storage, lot tracking, DTC, retail and wholesale fulfilment; minimums of 1 pallet position and 401 orders a month, items up to 50 lb, up to 300 SKUs; rates quoted per brand; no ratings or reviews; the listing says founded 2018.Source