Crypto.com growth playbook

Generate stake pages only for the 26 assets on the staking list, with the live estimated APR and a title of their own ("Stake Solana (SOL) in the US: est. 4.38% APR - Crypto.com"). For the other stake URLs (more than 1,880 in the US), 301 to the asset's buy or rewards page (or to /us/staking for coins), drop them from the sitemap, and repeat in the other locales. Ask Compliance to sign off the template copy for stocks and ETFs. Then track sign-ups and first stakes from stake pages in Amplitude.

Visitors from staking searches arrive with a clear intent. Meeting it with a real offer and a correct title should raise click-through and first-session conversion, and removing more than 1,800 near-duplicate pages per locale concentrates search signals on pages that can convert.

[ ] Stake pages only for the 26 assets on /us/staking
[ ] Title: "Stake <Asset> (<TICKER>) in the US: est. <APR>% APR - Crypto.com"
[ ] Meta description about staking, not swapping
[ ] 301 non-stakeable stake URLs to buy, rewards or /us/staking
[ ] Remove them from the hub sitemaps
[ ] Compliance sign-off on template copy
[ ] Amplitude: stake page to sign-up to first stake
[ ] Repeat for it, fr-fr, es-es, de and the other locales

• Short-term traffic dip from redirects

  Redirect each URL to the closest live page, not the homepage.

• The staking list changes

  Build pages from the staking service so new assets appear on their own.

• Your websiteSitemap (read October 21, 2026): three hub sitemaps hold 137,520 programmatic URLs: 1,910 assets times 11 intents (buy, sell, swap, send, wallet, trading, rewards, invest, exchange, broker, stake) for the US, Italy, France, Spain and Germany (21,010 URLs each), plus Australia, Canada, the UK, Singapore and the UAE. 1,483 of the 1,910 US stake URLs end in "-token", most of them tokenized stocks and ETFs.Source
• Your websiteThe US stake template: /us/crypto/stake/bitcoin has the H1 "How to start staking Bitcoin in the US" but the title "Swap Bitcoin Instantly With Low Fees - Cryto.com US"; /us/crypto/stake/wfc-token reads "How to start staking Wells Fargo & Company in the US" and "We make it straightforward to stake your crypto holdings, participate in network validation and more"; Duke Energy, CBRE Group and the iShares U.S. Technology ETF get the same page.Source
• Your websiteThe US staking page lists 26 stakeable assets with estimated APRs (for example SOL 4.38%, ETH 2.23%, CRO 11.44%, ATOM 15.62%) and explains that "On-chain staking is an integral part of a Proof of Stake (PoS) blockchain". Bitcoin is not on the list; the homepage FAQ notes networks are secured by "Proof of Work (PoW) or energy-efficient Proof of Stake (PoS)".Source
• Your websitePage titles spell the brand "Cryto.com" on the swap, stake, exchange and broker templates (for example "Top Ethereum Exchange in the US - Cryto.com US", "Top Ethereum Broker in the US - Cryto.com US", "Top Bitcoin Exchange in Canada - Cryto.com Canada"), while buy, sell, send, trading, rewards and wallet pages say "Crypto.com"; the wallet title reads "Create a Ethereum Wallet in the US".Source
• HiringSenior/Principal Product Manager, User Onboarding & Growth (Crypto.com App), posted September 28, 2026 in Dubai, Sydney, Singapore, Taipei and Hong Kong and October 9 for the US: "Onboarding is where regulatory requirements, customer acquisition, and time-to-first-value meet." The role owns "KYC and account opening, activation and referral mechanics, new-product onboarding", partners "with Marketing on acquisition mechanics and remain[s] accountable for what happens after the click", and must "identify where customers drop, size the opportunity, ship interventions".Source
• HiringVP, Product Analytics (San Francisco, Hong Kong, Singapore, posted October 4, 2026): owns "the Amplitude data stack, including instrumentation strategy, event taxonomy"; leads "diagnostic deep-dives into activation, conversion, retention"; must help "product teams move from opinion-led decisions to repeatable test-and-learn practices" and give major launches "clear success criteria and rigorous post-release evaluation".Source

Fix the four title strings and the article, then add an automated check that renders one page per template per locale and fails the build on a misspelled brand, a/an errors, a title that names a different intent from the H1, or a duplicate title across templates.

Titles are what searchers see first; a misspelled brand looks like a phishing site, which a crypto company least wants in search results.

• Translations need their own rules

  Add each locale's brand and article rules.

• Your websitePage titles spell the brand "Cryto.com" on the swap, stake, exchange and broker templates (for example "Top Ethereum Exchange in the US - Cryto.com US", "Top Ethereum Broker in the US - Cryto.com US", "Top Bitcoin Exchange in Canada - Cryto.com Canada"), while buy, sell, send, trading, rewards and wallet pages say "Crypto.com"; the wallet title reads "Create a Ethereum Wallet in the US".Source
• Your websiteSitemap (read October 21, 2026): three hub sitemaps hold 137,520 programmatic URLs: 1,910 assets times 11 intents (buy, sell, swap, send, wallet, trading, rewards, invest, exchange, broker, stake) for the US, Italy, France, Spain and Germany (21,010 URLs each), plus Australia, Canada, the UK, Singapore and the UAE. 1,483 of the 1,910 US stake URLs end in "-token", most of them tokenized stocks and ETFs.Source
• Your websiteThe US stake template: /us/crypto/stake/bitcoin has the H1 "How to start staking Bitcoin in the US" but the title "Swap Bitcoin Instantly With Low Fees - Cryto.com US"; /us/crypto/stake/wfc-token reads "How to start staking Wells Fargo & Company in the US" and "We make it straightforward to stake your crypto holdings, participate in network validation and more"; Duke Energy, CBRE Group and the iShares U.S. Technology ETF get the same page.Source

Publish /us/referral that always shows the current bonus, the rules, the live campaign if there is one, and a "get your link" button that opens the app. Point every ended referral post to it, and use it in CRM messages.

A stable page collects the links and search interest that every campaign builds, and keeps referred friends from reading expired terms.

• Regional terms differ

  One page per region with its own terms.

• Your websiteThe events sitemap lists 2,205 campaign pages (149 for the US). Ended campaigns stay live with a "Sign Up Now" button, such as the "BTC App Campaign" that ran April 2-16, 2026. Referral pushes are one-off posts ("referral-campaign-feb2026", "referral-campaign-mar2026" with a "US$25,000 CRO prize pool" for the top 200 referrers, "referral-revamp-2025"); the sitemap has no standing referral page.Source
• HiringSenior/Principal Product Manager, User Onboarding & Growth (Crypto.com App), posted September 28, 2026 in Dubai, Sydney, Singapore, Taipei and Hong Kong and October 9 for the US: "Onboarding is where regulatory requirements, customer acquisition, and time-to-first-value meet." The role owns "KYC and account opening, activation and referral mechanics, new-product onboarding", partners "with Marketing on acquisition mechanics and remain[s] accountable for what happens after the click", and must "identify where customers drop, size the opportunity, ship interventions".Source
• HiringCRM Manager (Hong Kong and Singapore, posted September 27, 2026): owns "lifecycle CRM strategy across product verticals, driving engagement, retention, onboarding, and reactivation" across "email, push, in-app, and in-browser channels"; hands-on with Braze; builds "gamification, challenges, and reward mechanics" to lift "DAU/MAU, transactions, purchases"; coordinates with regional legal and compliance teams.Source

Add an automatic "This campaign has ended" banner after the end date with a block for the current live campaigns, mark ended pages noindex after 90 days, and keep evergreen ones (trading competitions that repeat) under one recurring URL.

Old campaign pages keep ranking and getting shared; turning them into routes to live offers keeps that traffic useful.

• Partners link to old pages

  Keep the pages live with the banner, never 404.

• Your websiteThe events sitemap lists 2,205 campaign pages (149 for the US). Ended campaigns stay live with a "Sign Up Now" button, such as the "BTC App Campaign" that ran April 2-16, 2026. Referral pushes are one-off posts ("referral-campaign-feb2026", "referral-campaign-mar2026" with a "US$25,000 CRO prize pool" for the top 200 referrers, "referral-revamp-2025"); the sitemap has no standing referral page.Source
• HiringSenior/Principal Product Manager, User Onboarding & Growth (Crypto.com App), posted September 28, 2026 in Dubai, Sydney, Singapore, Taipei and Hong Kong and October 9 for the US: "Onboarding is where regulatory requirements, customer acquisition, and time-to-first-value meet." The role owns "KYC and account opening, activation and referral mechanics, new-product onboarding", partners "with Marketing on acquisition mechanics and remain[s] accountable for what happens after the click", and must "identify where customers drop, size the opportunity, ship interventions".Source

Render the cookie notice as plain server HTML with system fonts, load the consent and tag scripts after it, cut the 8.3s of main-thread work by deferring the trending markets widget and video until they scroll into view, and track the Chrome field numbers weekly.

Faster first screens raise sign-up rates on mobile, and passing Core Web Vitals helps the homepage hold its search position.

• Tag removal breaks reporting

  Check each tag with Analytics before removing it.

• Google PageSpeedUS homepage on mobile: performance 36/100; in the lab the largest element is the cookie notice and appears after 63.7s, with 8.3s of main-thread work. Real Chrome visitors to the page see a largest paint of 2.7s and interaction delay (INP) of 260ms, both above Google's "good" limits of 2.5s and 200ms; layout shift (0.08) passes.Source
• Your websiteUS homepage (crypto.com redirects to /us): "150m+ customers globally", "CFTC and SEC regulated", "Instant, zero-fee USD deposits", "4.8 Avg app rating", "Get started in minutes: Sign up, verify, and make your first trade"; hero banners for prediction markets ("Who will take over the house?", "Ready for NFL Game Day?"); "Global partner to the best in sport"; navigation lists MCP Servers, an AI Agent SDK, the CDCX CLI and a Trading Skill Repo.Source
• HiringSenior/Principal Product Manager, User Onboarding & Growth (Crypto.com App), posted September 28, 2026 in Dubai, Sydney, Singapore, Taipei and Hong Kong and October 9 for the US: "Onboarding is where regulatory requirements, customer acquisition, and time-to-first-value meet." The role owns "KYC and account opening, activation and referral mechanics, new-product onboarding", partners "with Marketing on acquisition mechanics and remain[s] accountable for what happens after the click", and must "identify where customers drop, size the opportunity, ship interventions".Source

Trigger a journey when KYC passes: in-app checklist (fund, first buy, set a recurring buy), push at one hour if not funded, email at 24 hours with the instant zero-fee deposit, and a nudge tied to the product the user came for (crypto, stocks or predictions). Hold out 10% to measure.

Short, specific nudges at the moment of highest intent raise funding and first-trade rates, and the holdout proves the effect.

• Too many messages

  Cap at three and stop at first trade.

• HiringSenior/Principal Product Manager, User Onboarding & Growth (Crypto.com App), posted September 28, 2026 in Dubai, Sydney, Singapore, Taipei and Hong Kong and October 9 for the US: "Onboarding is where regulatory requirements, customer acquisition, and time-to-first-value meet." The role owns "KYC and account opening, activation and referral mechanics, new-product onboarding", partners "with Marketing on acquisition mechanics and remain[s] accountable for what happens after the click", and must "identify where customers drop, size the opportunity, ship interventions".Source
• HiringCRM Manager (Hong Kong and Singapore, posted September 27, 2026): owns "lifecycle CRM strategy across product verticals, driving engagement, retention, onboarding, and reactivation" across "email, push, in-app, and in-browser channels"; hands-on with Braze; builds "gamification, challenges, and reward mechanics" to lift "DAU/MAU, transactions, purchases"; coordinates with regional legal and compliance teams.Source
• Your websiteUS homepage (crypto.com redirects to /us): "150m+ customers globally", "CFTC and SEC regulated", "Instant, zero-fee USD deposits", "4.8 Avg app rating", "Get started in minutes: Sign up, verify, and make your first trade"; hero banners for prediction markets ("Who will take over the house?", "Ready for NFL Game Day?"); "Global partner to the best in sport"; navigation lists MCP Servers, an AI Agent SDK, the CDCX CLI and a Trading Skill Repo.Source
• HiringVP, Product Analytics (San Francisco, Hong Kong, Singapore, posted October 4, 2026): owns "the Amplitude data stack, including instrumentation strategy, event taxonomy"; leads "diagnostic deep-dives into activation, conversion, retention"; must help "product teams move from opinion-led decisions to repeatable test-and-learn practices" and give major launches "clear success criteria and rigorous post-release evaluation".Source

Replace yearly pages with stable URLs ("/fomc-meeting-schedule", "/thanksgiving-football-predictions") that pull the next dates and the live markets from the same event calendar, and redirect the dated versions.

Evergreen URLs keep their search history every year, and live markets on the page turn readers into traders.

• Markets not listed for an event

  Show related markets and the next date.

• Your websiteThe US prediction-markets learn hub has 39 pages, including "fomc-meeting-schedule-2025", "predicting-thanksgiving-black-friday-football-matchups-2025", "predicting-the-2025-college-football-bowl-season" and five Oscars-2026 prediction pages, next to evergreen guides such as "prediction-markets-vs-sports-betting" and "how-to-choose-your-first-event-contract".Source
• HiringOG.com Product Operations, Merchandising & Discovery (San Francisco, posted August 18, 2026): OG.com is "a fast-growing, CFTC-regulated Prediction Market platform" running "on the rails of North American Derivatives Exchange, Inc. (NADEX)", acquired by Crypto.com in 2022. The role owns "homepage / discovery modules and featured market placement", runs "live merchandising" during games, elections and breaking news, and owns "the calendar against sports, politics, culture, and market-moving news".Source
• Your websiteUS homepage (crypto.com redirects to /us): "150m+ customers globally", "CFTC and SEC regulated", "Instant, zero-fee USD deposits", "4.8 Avg app rating", "Get started in minutes: Sign up, verify, and make your first trade"; hero banners for prediction markets ("Who will take over the house?", "Ready for NFL Game Day?"); "Global partner to the best in sport"; navigation lists MCP Servers, an AI Agent SDK, the CDCX CLI and a Trading Skill Repo.Source

Instrument each KYC step with consistent events, build one funnel by country, document type, device and acquisition channel, size the loss at each step, and run tests on the three biggest (photo capture tips, saving progress, alternative documents where allowed).

KYC is usually the steepest drop in a regulated funnel, and small gains there apply to every channel.

• Compliance limits on changes

  Focus on guidance and recovery, not on requirements.

• HiringSenior/Principal Product Manager, User Onboarding & Growth (Crypto.com App), posted September 28, 2026 in Dubai, Sydney, Singapore, Taipei and Hong Kong and October 9 for the US: "Onboarding is where regulatory requirements, customer acquisition, and time-to-first-value meet." The role owns "KYC and account opening, activation and referral mechanics, new-product onboarding", partners "with Marketing on acquisition mechanics and remain[s] accountable for what happens after the click", and must "identify where customers drop, size the opportunity, ship interventions".Source
• HiringVP, Product Analytics (San Francisco, Hong Kong, Singapore, posted October 4, 2026): owns "the Amplitude data stack, including instrumentation strategy, event taxonomy"; leads "diagnostic deep-dives into activation, conversion, retention"; must help "product teams move from opinion-led decisions to repeatable test-and-learn practices" and give major launches "clear success criteria and rigorous post-release evaluation".Source

Put the first deposit inside the first-trade flow ("Buy $50 of BTC" funds and buys in one confirmation), default to the fastest rail the user's bank supports, show the expected arrival time, and track declines by bank and card type.

Every hour between deposit and trade loses customers; one combined step removes a whole stage.

• Rail failures

  Fall back to the next rail automatically.

• Your websiteUS homepage (crypto.com redirects to /us): "150m+ customers globally", "CFTC and SEC regulated", "Instant, zero-fee USD deposits", "4.8 Avg app rating", "Get started in minutes: Sign up, verify, and make your first trade"; hero banners for prediction markets ("Who will take over the house?", "Ready for NFL Game Day?"); "Global partner to the best in sport"; navigation lists MCP Servers, an AI Agent SDK, the CDCX CLI and a Trading Skill Repo.Source
• HiringProduct Manager, Fiat & FCM (San Francisco, Malta, Singapore, posted September 24, 2026): "FCM is one of Crypto.com's top growth priorities"; owns fiat funding and withdrawals, rails such as "ACH, FedWire, FedNow/RTP", "acceptance rates, settlement speed, and cost-per-transaction", and "pay-in acceptance across card and bank-transfer channels".Source
• HiringSenior/Principal Product Manager, User Onboarding & Growth (Crypto.com App), posted September 28, 2026 in Dubai, Sydney, Singapore, Taipei and Hong Kong and October 9 for the US: "Onboarding is where regulatory requirements, customer acquisition, and time-to-first-value meet." The role owns "KYC and account opening, activation and referral mechanics, new-product onboarding", partners "with Marketing on acquisition mechanics and remain[s] accountable for what happens after the click", and must "identify where customers drop, size the opportunity, ship interventions".Source

Show each verified customer which other products they already qualify for, ask only for the extra disclosures each product needs, and offer a small guided first trade. Measure second-product adoption.

Customers with two products trade more and stay longer, and the cost of acquiring them is already paid.

• Product eligibility differs by state and country

  Show only what the user can trade.

• HiringSenior/Principal Product Manager, User Onboarding & Growth (Crypto.com App), posted September 28, 2026 in Dubai, Sydney, Singapore, Taipei and Hong Kong and October 9 for the US: "Onboarding is where regulatory requirements, customer acquisition, and time-to-first-value meet." The role owns "KYC and account opening, activation and referral mechanics, new-product onboarding", partners "with Marketing on acquisition mechanics and remain[s] accountable for what happens after the click", and must "identify where customers drop, size the opportunity, ship interventions".Source
• Your websiteUS homepage (crypto.com redirects to /us): "150m+ customers globally", "CFTC and SEC regulated", "Instant, zero-fee USD deposits", "4.8 Avg app rating", "Get started in minutes: Sign up, verify, and make your first trade"; hero banners for prediction markets ("Who will take over the house?", "Ready for NFL Game Day?"); "Global partner to the best in sport"; navigation lists MCP Servers, an AI Agent SDK, the CDCX CLI and a Trading Skill Repo.Source
• HiringSenior/Principal Product Manager, Trading (Crypto.com App), posted September 22 and October 9, 2026: "Trading sits on the critical path of how 80M+ users experience Crypto.com"; scope covers spot, perpetuals "and the next wave of markets", with stocks, tokenized stocks and options preferred, and "retail trading or gamification" experience that makes "complex markets approachable".Source

Make the referral reward depend on the friend's first funded trade, add a permanent referral level (bronze to gold) with growing perks, and keep short monthly prize campaigns on top.

Rewards tied to activation bring better customers, and a lasting level gives referrers a reason to keep inviting.

• Reward abuse

  Require identity-verified, funded friends.

• Your websiteThe events sitemap lists 2,205 campaign pages (149 for the US). Ended campaigns stay live with a "Sign Up Now" button, such as the "BTC App Campaign" that ran April 2-16, 2026. Referral pushes are one-off posts ("referral-campaign-feb2026", "referral-campaign-mar2026" with a "US$25,000 CRO prize pool" for the top 200 referrers, "referral-revamp-2025"); the sitemap has no standing referral page.Source
• HiringCRM Manager (Hong Kong and Singapore, posted September 27, 2026): owns "lifecycle CRM strategy across product verticals, driving engagement, retention, onboarding, and reactivation" across "email, push, in-app, and in-browser channels"; hands-on with Braze; builds "gamification, challenges, and reward mechanics" to lift "DAU/MAU, transactions, purchases"; coordinates with regional legal and compliance teams.Source
• HiringSenior/Principal Product Manager, User Onboarding & Growth (Crypto.com App), posted September 28, 2026 in Dubai, Sydney, Singapore, Taipei and Hong Kong and October 9 for the US: "Onboarding is where regulatory requirements, customer acquisition, and time-to-first-value meet." The role owns "KYC and account opening, activation and referral mechanics, new-product onboarding", partners "with Marketing on acquisition mechanics and remain[s] accountable for what happens after the click", and must "identify where customers drop, size the opportunity, ship interventions".Source

Build a VIP page: the regulated status, fee tiers, rebates, API access and a request form that books a call with the VIP desk. Add a one-page switching guide (moving funds, setting up the API, tax documents) and track VIP pipeline by source.

Sophisticated traders compare venues on fees, liquidity and safety; a clear page makes the sales conversation shorter.

• Claims about competitors

  Compare only on published facts.

• HiringVIP Sales Manager, Prediction Markets & CFTC Perps (New York, posted October 14, 2026): builds "the VIP retail franchise for CFTC-regulated prediction markets and perpetual futures"; sources "high-value traders from competitor venues (offshore perps exchanges, other prediction markets, CFD brokers, sportsbooks)"; reactivates "dormant top traders" with "fee tiers, rebates, referral perks, priority support"; covers clients on "Telegram/Discord/calls".Source
• Your websiteUS homepage (crypto.com redirects to /us): "150m+ customers globally", "CFTC and SEC regulated", "Instant, zero-fee USD deposits", "4.8 Avg app rating", "Get started in minutes: Sign up, verify, and make your first trade"; hero banners for prediction markets ("Who will take over the house?", "Ready for NFL Game Day?"); "Global partner to the best in sport"; navigation lists MCP Servers, an AI Agent SDK, the CDCX CLI and a Trading Skill Repo.Source
• Competitor researchRivals' own homepages: Robinhood, "24/5 Commission-Free Stock Trading & Investing"; Polymarket, "The World's Largest Prediction Market"; Crypto.com's own OG.com, "Prediction Markets & Real-Time Odds" with "live odds, combos, and real-time event trading". Coinbase, Kraken and Kalshi compete for the same US traders.See the research Source

Build a shared event calendar (sport, politics, culture, economics) that feeds the app home screen, the web hero, Braze campaigns and the learn hub, with a live mode on event nights. Test hero choices against trades.

A single plan makes every surface feel current, and the same moment promoted everywhere converts better.

• Promoting events without liquidity

  Check with market operations before featuring.

• HiringOG.com Product Operations, Merchandising & Discovery (San Francisco, posted August 18, 2026): OG.com is "a fast-growing, CFTC-regulated Prediction Market platform" running "on the rails of North American Derivatives Exchange, Inc. (NADEX)", acquired by Crypto.com in 2022. The role owns "homepage / discovery modules and featured market placement", runs "live merchandising" during games, elections and breaking news, and owns "the calendar against sports, politics, culture, and market-moving news".Source
• Your websiteUS homepage (crypto.com redirects to /us): "150m+ customers globally", "CFTC and SEC regulated", "Instant, zero-fee USD deposits", "4.8 Avg app rating", "Get started in minutes: Sign up, verify, and make your first trade"; hero banners for prediction markets ("Who will take over the house?", "Ready for NFL Game Day?"); "Global partner to the best in sport"; navigation lists MCP Servers, an AI Agent SDK, the CDCX CLI and a Trading Skill Repo.Source
• HiringCRM Manager (Hong Kong and Singapore, posted September 27, 2026): owns "lifecycle CRM strategy across product verticals, driving engagement, retention, onboarding, and reactivation" across "email, push, in-app, and in-browser channels"; hands-on with Braze; builds "gamification, challenges, and reward mechanics" to lift "DAU/MAU, transactions, purchases"; coordinates with regional legal and compliance teams.Source
• Your websiteThe US prediction-markets learn hub has 39 pages, including "fomc-meeting-schedule-2025", "predicting-thanksgiving-black-friday-football-matchups-2025", "predicting-the-2025-college-football-bowl-season" and five Oscars-2026 prediction pages, next to evergreen guides such as "prediction-markets-vs-sports-betting" and "how-to-choose-your-first-event-contract".Source

Create one registry: hypothesis, metric, guardrails (complaints, withdrawals, compliance flags), sample size and decision. Automate readouts from Amplitude, share a weekly digest, and require it for every launch.

Teams learn faster when results are trusted and visible, and guardrails keep growth tests safe in a regulated product.

• Process slows teams

  Keep the template to one page.

• HiringVP, Product Analytics (San Francisco, Hong Kong, Singapore, posted October 4, 2026): owns "the Amplitude data stack, including instrumentation strategy, event taxonomy"; leads "diagnostic deep-dives into activation, conversion, retention"; must help "product teams move from opinion-led decisions to repeatable test-and-learn practices" and give major launches "clear success criteria and rigorous post-release evaluation".Source
• HiringSenior/Principal Product Manager, User Onboarding & Growth (Crypto.com App), posted September 28, 2026 in Dubai, Sydney, Singapore, Taipei and Hong Kong and October 9 for the US: "Onboarding is where regulatory requirements, customer acquisition, and time-to-first-value meet." The role owns "KYC and account opening, activation and referral mechanics, new-product onboarding", partners "with Marketing on acquisition mechanics and remain[s] accountable for what happens after the click", and must "identify where customers drop, size the opportunity, ship interventions".Source
• HiringCRM Manager (Hong Kong and Singapore, posted September 27, 2026): owns "lifecycle CRM strategy across product verticals, driving engagement, retention, onboarding, and reactivation" across "email, push, in-app, and in-browser channels"; hands-on with Braze; builds "gamification, challenges, and reward mechanics" to lift "DAU/MAU, transactions, purchases"; coordinates with regional legal and compliance teams.Source

Segment dormant customers by what they last traded and how they joined, then message them on relevant moments: a new product they qualify for, a big game for prediction users, a staking rate for holders. Cap frequency and keep a holdout.

Relevance brings people back; generic "we miss you" messages do not.

• Unsubscribes

  Frequency caps and preference center.

• HiringCRM Manager (Hong Kong and Singapore, posted September 27, 2026): owns "lifecycle CRM strategy across product verticals, driving engagement, retention, onboarding, and reactivation" across "email, push, in-app, and in-browser channels"; hands-on with Braze; builds "gamification, challenges, and reward mechanics" to lift "DAU/MAU, transactions, purchases"; coordinates with regional legal and compliance teams.Source
• HiringVIP Sales Manager, Prediction Markets & CFTC Perps (New York, posted October 14, 2026): builds "the VIP retail franchise for CFTC-regulated prediction markets and perpetual futures"; sources "high-value traders from competitor venues (offshore perps exchanges, other prediction markets, CFD brokers, sportsbooks)"; reactivates "dormant top traders" with "fee tiers, rebates, referral perks, priority support"; covers clients on "Telegram/Discord/calls".Source
• Your websiteUS homepage (crypto.com redirects to /us): "150m+ customers globally", "CFTC and SEC regulated", "Instant, zero-fee USD deposits", "4.8 Avg app rating", "Get started in minutes: Sign up, verify, and make your first trade"; hero banners for prediction markets ("Who will take over the house?", "Ready for NFL Game Day?"); "Global partner to the best in sport"; navigation lists MCP Servers, an AI Agent SDK, the CDCX CLI and a Trading Skill Repo.Source

Build one stock page per ticker with the facts stock buyers need (price, market cap, sector, trading hours, how the tokenized or brokerage product works, fees), link it from the stocks hub, and keep only the buy and invest intents for stocks.

Pages built for stock intent can rank for stock searches, and fewer, better pages hold more search value than eleven thin ones.

• Product differs by market

  Build per market with its own disclosures.

• Your websiteSitemap (read October 21, 2026): three hub sitemaps hold 137,520 programmatic URLs: 1,910 assets times 11 intents (buy, sell, swap, send, wallet, trading, rewards, invest, exchange, broker, stake) for the US, Italy, France, Spain and Germany (21,010 URLs each), plus Australia, Canada, the UK, Singapore and the UAE. 1,483 of the 1,910 US stake URLs end in "-token", most of them tokenized stocks and ETFs.Source
• Your websiteThe US stake template: /us/crypto/stake/bitcoin has the H1 "How to start staking Bitcoin in the US" but the title "Swap Bitcoin Instantly With Low Fees - Cryto.com US"; /us/crypto/stake/wfc-token reads "How to start staking Wells Fargo & Company in the US" and "We make it straightforward to stake your crypto holdings, participate in network validation and more"; Duke Energy, CBRE Group and the iShares U.S. Technology ETF get the same page.Source
• HiringSenior/Principal Product Manager, Trading (Crypto.com App), posted September 22 and October 9, 2026: "Trading sits on the critical path of how 80M+ users experience Crypto.com"; scope covers spot, perpetuals "and the next wave of markets", with stocks, tokenized stocks and options preferred, and "retail trading or gamification" experience that makes "complex markets approachable".Source
• Competitor researchRivals' own homepages: Robinhood, "24/5 Commission-Free Stock Trading & Investing"; Polymarket, "The World's Largest Prediction Market"; Crypto.com's own OG.com, "Prediction Markets & Real-Time Odds" with "live odds, combos, and real-time event trading". Coinbase, Kraken and Kalshi compete for the same US traders.See the research Source

Agree the definitions (registered customers, active users) with Finance, use each consistently with a label, and update the homepage, reviews page, press boilerplate and job posts together.

Consistent numbers make the proof more credible, and AI assistants repeat what they read.

• Number changes often

  Use "150m+" style ranges with a date.

• Your websiteUS homepage (crypto.com redirects to /us): "150m+ customers globally", "CFTC and SEC regulated", "Instant, zero-fee USD deposits", "4.8 Avg app rating", "Get started in minutes: Sign up, verify, and make your first trade"; hero banners for prediction markets ("Who will take over the house?", "Ready for NFL Game Day?"); "Global partner to the best in sport"; navigation lists MCP Servers, an AI Agent SDK, the CDCX CLI and a Trading Skill Repo.Source
• HiringSenior/Principal Product Manager, Trading (Crypto.com App), posted September 22 and October 9, 2026: "Trading sits on the critical path of how 80M+ users experience Crypto.com"; scope covers spot, perpetuals "and the next wave of markets", with stocks, tokenized stocks and options preferred, and "retail trading or gamification" experience that makes "complex markets approachable".Source
• Your websiteOther programmatic sections: AI-written coin pages at /us/coins-ai/<coin>/ (latest-news, what-is, price-analysis, price-prediction) for coins such as Hyperliquid, Aave and Shiba Inu; a reviews page ("Crypto.com Reviews: See the Latest Ratings"); hreflang alternates for more than 60 locales; a test homepage URL (/us/home-v2) listed in the sitemap.Source

Treat agent access as a product: a landing page for "trade with your AI assistant", guided setup in the app with safe defaults (read-only first, limits, alerts), example skills, and tracking of accounts opened or reactivated through agent connections.

Few retail venues make agent trading easy and safe; being first builds habit and word of mouth among power users.

• Agent mistakes cost customers money

  Read-only by default and clear limits.

• Your websiteUS homepage (crypto.com redirects to /us): "150m+ customers globally", "CFTC and SEC regulated", "Instant, zero-fee USD deposits", "4.8 Avg app rating", "Get started in minutes: Sign up, verify, and make your first trade"; hero banners for prediction markets ("Who will take over the house?", "Ready for NFL Game Day?"); "Global partner to the best in sport"; navigation lists MCP Servers, an AI Agent SDK, the CDCX CLI and a Trading Skill Repo.Source
• HiringSenior/Principal Product Manager, Trading (Crypto.com App), posted September 22 and October 9, 2026: "Trading sits on the critical path of how 80M+ users experience Crypto.com"; scope covers spot, perpetuals "and the next wave of markets", with stocks, tokenized stocks and options preferred, and "retail trading or gamification" experience that makes "complex markets approachable".Source
• HiringVP, Product Analytics (San Francisco, Hong Kong, Singapore, posted October 4, 2026): owns "the Amplitude data stack, including instrumentation strategy, event taxonomy"; leads "diagnostic deep-dives into activation, conversion, retention"; must help "product teams move from opinion-led decisions to repeatable test-and-learn practices" and give major launches "clear success criteria and rigorous post-release evaluation".Source

Build an early lifetime-value model from first-week signals (product chosen, funding method, first trade size), test incentive levels by predicted band, and move budget to the bands where incentives change behavior.

Spending where it changes outcomes lowers acquisition cost and raises the quality of new customers.

• Fairness concerns

  Use behavior signals only and review with Compliance.

• Hiring(Senior) Strategy Associate (Singapore, Taipei, Hong Kong, posted October 21, 2026): projects include "Pricing Analysis & Recommendations" for "fee structures and monetization models" and "CLV Optimization: Ideate high-impact campaigns designed to maximize Customer Lifetime Value".Source
• HiringSenior/Principal Product Manager, User Onboarding & Growth (Crypto.com App), posted September 28, 2026 in Dubai, Sydney, Singapore, Taipei and Hong Kong and October 9 for the US: "Onboarding is where regulatory requirements, customer acquisition, and time-to-first-value meet." The role owns "KYC and account opening, activation and referral mechanics, new-product onboarding", partners "with Marketing on acquisition mechanics and remain[s] accountable for what happens after the click", and must "identify where customers drop, size the opportunity, ship interventions".Source
• HiringVP, Product Analytics (San Francisco, Hong Kong, Singapore, posted October 4, 2026): owns "the Amplitude data stack, including instrumentation strategy, event taxonomy"; leads "diagnostic deep-dives into activation, conversion, retention"; must help "product teams move from opinion-led decisions to repeatable test-and-learn practices" and give major launches "clear success criteria and rigorous post-release evaluation".Source

Add a guided first trade: pick an event, see the payout and the most you can lose in plain numbers, place a small trade, and get a follow-up when the event settles explaining the result.

Clear payout math and a settled first trade build the habit; confusion is what makes people leave.

• Encouraging risky behavior

  Small default amounts and clear limits.

• Your websiteThe US prediction-markets learn hub has 39 pages, including "fomc-meeting-schedule-2025", "predicting-thanksgiving-black-friday-football-matchups-2025", "predicting-the-2025-college-football-bowl-season" and five Oscars-2026 prediction pages, next to evergreen guides such as "prediction-markets-vs-sports-betting" and "how-to-choose-your-first-event-contract".Source
• HiringOG.com Product Operations, Merchandising & Discovery (San Francisco, posted August 18, 2026): OG.com is "a fast-growing, CFTC-regulated Prediction Market platform" running "on the rails of North American Derivatives Exchange, Inc. (NADEX)", acquired by Crypto.com in 2022. The role owns "homepage / discovery modules and featured market placement", runs "live merchandising" during games, elections and breaking news, and owns "the calendar against sports, politics, culture, and market-moving news".Source
• Competitor researchRivals' own homepages: Robinhood, "24/5 Commission-Free Stock Trading & Investing"; Polymarket, "The World's Largest Prediction Market"; Crypto.com's own OG.com, "Prediction Markets & Real-Time Odds" with "live odds, combos, and real-time event trading". Coinbase, Kraken and Kalshi compete for the same US traders.See the research Source
• HiringSenior/Principal Product Manager, User Onboarding & Growth (Crypto.com App), posted September 28, 2026 in Dubai, Sydney, Singapore, Taipei and Hong Kong and October 9 for the US: "Onboarding is where regulatory requirements, customer acquisition, and time-to-first-value meet." The role owns "KYC and account opening, activation and referral mechanics, new-product onboarding", partners "with Marketing on acquisition mechanics and remain[s] accountable for what happens after the click", and must "identify where customers drop, size the opportunity, ship interventions".Source

Give each sponsorship its own short URL and QR code with a market tied to that night's event, measure sign-ups and first trades by partner, and move budget toward the partners that bring active customers.

Measured sponsorships justify spend and show which audiences convert.

• Venue rules on promotion

  Check each contract and state rules.

• Your websiteUS homepage (crypto.com redirects to /us): "150m+ customers globally", "CFTC and SEC regulated", "Instant, zero-fee USD deposits", "4.8 Avg app rating", "Get started in minutes: Sign up, verify, and make your first trade"; hero banners for prediction markets ("Who will take over the house?", "Ready for NFL Game Day?"); "Global partner to the best in sport"; navigation lists MCP Servers, an AI Agent SDK, the CDCX CLI and a Trading Skill Repo.Source
• HiringOG.com Product Operations, Merchandising & Discovery (San Francisco, posted August 18, 2026): OG.com is "a fast-growing, CFTC-regulated Prediction Market platform" running "on the rails of North American Derivatives Exchange, Inc. (NADEX)", acquired by Crypto.com in 2022. The role owns "homepage / discovery modules and featured market placement", runs "live merchandising" during games, elections and breaking news, and owns "the calendar against sports, politics, culture, and market-moving news".Source
• HiringVP, Product Analytics (San Francisco, Hong Kong, Singapore, posted October 4, 2026): owns "the Amplitude data stack, including instrumentation strategy, event taxonomy"; leads "diagnostic deep-dives into activation, conversion, retention"; must help "product teams move from opinion-led decisions to repeatable test-and-learn practices" and give major launches "clear success criteria and rigorous post-release evaluation".Source

Add human review and a clear AI disclosure to the coin pages, date every forecast, and where allowed show the related live markets ("BTC above X on Friday") with a learn link. Drop pages for coins with little search demand.

Reviewed content earns trust and rankings, and a live market answers the reader's question better than prose.

• Market modules not allowed in some regions

  Show only where the product is offered.

• Your websiteOther programmatic sections: AI-written coin pages at /us/coins-ai/<coin>/ (latest-news, what-is, price-analysis, price-prediction) for coins such as Hyperliquid, Aave and Shiba Inu; a reviews page ("Crypto.com Reviews: See the Latest Ratings"); hreflang alternates for more than 60 locales; a test homepage URL (/us/home-v2) listed in the sitemap.Source
• Your websiteThe US prediction-markets learn hub has 39 pages, including "fomc-meeting-schedule-2025", "predicting-thanksgiving-black-friday-football-matchups-2025", "predicting-the-2025-college-football-bowl-season" and five Oscars-2026 prediction pages, next to evergreen guides such as "prediction-markets-vs-sports-betting" and "how-to-choose-your-first-event-contract".Source
• HiringOG.com Product Operations, Merchandising & Discovery (San Francisco, posted August 18, 2026): OG.com is "a fast-growing, CFTC-regulated Prediction Market platform" running "on the rails of North American Derivatives Exchange, Inc. (NADEX)", acquired by Crypto.com in 2022. The role owns "homepage / discovery modules and featured market placement", runs "live merchandising" during games, elections and breaking news, and owns "the calendar against sports, politics, culture, and market-moving news".Source