Deck Commerce growth playbook

Add a "Send me my business case" button: the visitor enters a work email, and HubSpot emails a two-page PDF with their inputs, the revenue lift and savings ranges, their "no" answers turned into the matching Deck capabilities (for example manual intervention above 20% becomes order automation, with the 96.9% automation figure), a related customer story and a link to book a demo. Add "Share with a colleague" fields so the champion can send it to the CFO and IT. Pass every answer into HubSpot so sales opens the first call with the prospect's own numbers. Redirect /roi-calculator-for-deck-commerce to the working page.

A branded PDF is what the champion actually needs to forward internally, and every download becomes a known lead with intent data. It also replaces the slowest step in the sales process: finding out the prospect's volume and pain before the 60-minute demo.

Page 1: Your inputs (annual revenue, AOV) and results (revenue lift range, cost savings range, ROI)
Where you said no -> what Deck does -> proof (for example manual orders > 20% -> automation, 96.9% of orders automated)
Page 2: A matching customer story, implementation in weeks, assumptions
Next step: book a 30-minute review of these numbers with a solutions consultant

• An email gate cuts completions

  Show results first; ask for email only to send the PDF.

• Numbers read as promises

  Show ranges and state the assumptions, as the Victoria's Secret story does.

• Your websiteROI calculator (/roi-for-deck-commerce, checked October 20, 2026): seven yes/no questions (enterprise inventory view, stock-outs and cancellations, delivery promises, BOPIS and same-day options, peak events, "more than 20% of your orders require manual intervention", returns) plus annual revenue and average order value, producing revenue lift, cost savings, ROI and "Total Potential Value". The next steps on the page are "Screenshot your results: Take a screen grab of your personalized ROI potential" and "Download the overview, add your ROI screenshot, and share it with other leaders in your organization". The overview is a 3.9 MB PowerPoint ("Deck Commerce Buyers Guide Summary.pptx", last changed November 2025). The calculator code has no download, email or save step, although the page also loads a PDF library (jsPDF) that it never uses.Source
• Your websiteA second page, /roi-calculator-for-deck-commerce, is in the sitemap with its own canonical tag and was updated August 25, 2026. It carries the same "Complete the ROI calculator ... Screenshot your results" text but no calculator.Source
• Your websiteWhy Deck Commerce page: "over 1 million orders per day with 99.999% uptime and 100% SLA attainment"; customers "automate 96.9% of orders, reduce fulfillment errors by 43.9%"; an NPS "50% higher than the industry average"; "78% Lower TCO"; "Go live in weeks, not months"; AI, advanced analytics and benchmarking listed as ways to "de-risk the future".Source
• Your websiteRequest a demo page: complete the form, "A Deck Commerce team member will reach out to schedule a call", then a discovery call, then "a 60-minute demo ... As part of this call, you'll also get our recommended solution package and pricing." No pricing or price range appears anywhere on the site.Source
• Your blogCustomer stories published in 2026: Eddie Bauer (March 25), TOMS (May 15) and Victoria's Secret (August 21), the last newest post on the blog. Victoria's Secret runs B2B supply ordering for "more than 800 locations" on Shopify plus Deck, "a completely unique Shopify internal B2B supply use case", operated by a procurement team "without allocating dedicated internal IT resources"; about 20,800 labor hours a year recovered, modeled at "$450,000 to $650,000 per year", with assumptions "documented in the accompanying ROI model".Source

Add Victoria's Secret, TOMS and Eddie Bauer to the homepage stories and the menu, each with one hard number. Swap in a quote from a current leader at one of them. Give each story a clear URL under /customers rather than the two-hop redirect.

Buyers judge an OMS on who trusts it now; recent, recognizable names lift demo requests.

• Customer approval

  Use only approved names and numbers.

• Your blogCustomer stories published in 2026: Eddie Bauer (March 25), TOMS (May 15) and Victoria's Secret (August 21), the last newest post on the blog. Victoria's Secret runs B2B supply ordering for "more than 800 locations" on Shopify plus Deck, "a completely unique Shopify internal B2B supply use case", operated by a procurement team "without allocating dedicated internal IT resources"; about 20,800 labor hours a year recovered, modeled at "$450,000 to $650,000 per year", with assumptions "documented in the accompanying ROI model".Source
• Your websiteHomepage: "Disconnected orders hurt growth. We fix that." for D2C brands; stats "2.3x Faster revenue growth", "65% More inventory exposure", "30% Faster time-to-ship"; "processed 100M+ orders within 50+ countries"; "75+ integrations, zero replatforming". The customer stories section and the menu feature New Balance, Build-A-Bear, Newell Brands, Rawlings and HARMAN; two of the three named quotes are from a "former CIO" (New Balance, Build-A-Bear). The footer reads "© 2025" and the page has no social share image.Source
• Sitemap checkSitemap (342 URLs, checked October 20, 2026): of the 120 non-blog URLs, 72 redirect. All 44 press releases (for example /press-room/klaviyo-partnership and /press-room/holiday-sales-2023) and all 20 careers pages redirect to the homepage; the 11 /case-studies/ addresses redirect to blog.deckcommerce.com and then back to www.deckcommerce.com/blog, two hops.Source

Republish the press releases under /blog/topic/news-updates (or a newsroom page) and point each old address to its own new page. Remove careers and other redirecting URLs from the sitemap, and make the case study addresses go straight to their final page.

Restoring the pages recovers the value of earned links and gives buyers a history of the company; a clean sitemap helps search engines crawl the pages that matter.

• Old news looks dated

  Keep releases in an archive, newest first.

• Sitemap checkSitemap (342 URLs, checked October 20, 2026): of the 120 non-blog URLs, 72 redirect. All 44 press releases (for example /press-room/klaviyo-partnership and /press-room/holiday-sales-2023) and all 20 careers pages redirect to the homepage; the 11 /case-studies/ addresses redirect to blog.deckcommerce.com and then back to www.deckcommerce.com/blog, two hops.Source
• Your websiteHomepage: "Disconnected orders hurt growth. We fix that." for D2C brands; stats "2.3x Faster revenue growth", "65% More inventory exposure", "30% Faster time-to-ship"; "processed 100M+ orders within 50+ countries"; "75+ integrations, zero replatforming". The customer stories section and the menu feature New Balance, Build-A-Bear, Newell Brands, Rawlings and HARMAN; two of the three named quotes are from a "former CIO" (New Balance, Build-A-Bear). The footer reads "© 2025" and the page has no social share image.Source

Correct the title and description, then pass the calculator's revenue estimate into the demo form and HubSpot, so the first call starts from the prospect's numbers, as in idea 1.

A clean search result and a warm handoff both lift demo requests for the product with the most current interest.

• Low form completion

  Keep the form short; prefill what is known.

• #1 Make the ROI calculator hand over a business case, instead of asking buyers to take a screenshot

• Your websiteDelivery Promise page: "40% increase in add-to-cart conversions", "7% increase in revenue", "38% reduction in abandoned carts", with its own revenue calculator; the page title reads "Delivery Promise | AI-Powered Deliery Dates".Source
• Your websiteROI calculator (/roi-for-deck-commerce, checked October 20, 2026): seven yes/no questions (enterprise inventory view, stock-outs and cancellations, delivery promises, BOPIS and same-day options, peak events, "more than 20% of your orders require manual intervention", returns) plus annual revenue and average order value, producing revenue lift, cost savings, ROI and "Total Potential Value". The next steps on the page are "Screenshot your results: Take a screen grab of your personalized ROI potential" and "Download the overview, add your ROI screenshot, and share it with other leaders in your organization". The overview is a 3.9 MB PowerPoint ("Deck Commerce Buyers Guide Summary.pptx", last changed November 2025). The calculator code has no download, email or save step, although the page also loads a PDF library (jsPDF) that it never uses.Source
• Your websiteRequest a demo page: complete the form, "A Deck Commerce team member will reach out to schedule a call", then a discovery call, then "a 60-minute demo ... As part of this call, you'll also get our recommended solution package and pricing." No pricing or price range appears anywhere on the site.Source

Add Open Graph and Twitter images to the homepage and key product pages (Delivery Promise, Shopify, ROI calculator), with the headline and one stat, and make the copyright year update automatically.

Most B2B links are shared on LinkedIn and in internal chat; a strong preview gets more clicks from the buying group.

• Images go stale

  Review each quarter.

• Your websiteHomepage: "Disconnected orders hurt growth. We fix that." for D2C brands; stats "2.3x Faster revenue growth", "65% More inventory exposure", "30% Faster time-to-ship"; "processed 100M+ orders within 50+ countries"; "75+ integrations, zero replatforming". The customer stories section and the menu feature New Balance, Build-A-Bear, Newell Brands, Rawlings and HARMAN; two of the three named quotes are from a "former CIO" (New Balance, Build-A-Bear). The footer reads "© 2025" and the page has no social share image.Source
• Google PageSpeedHomepage on mobile (October 20, 2026): real visitors pass Core Web Vitals (main content at 2.4s, responsiveness 98 ms; loading 14% faster than before), although the lab score is 58/100 with a 20.7s main-content time. The page downloads 3.3 MB in 174 requests from 28 third-party services; Google Tag Manager alone is 896 KB, and about 823 KB of JavaScript goes unused.Source

Turn on DMARC reporting, confirm Microsoft 365, HubSpot and other senders pass, then move to "quarantine" and "reject".

It protects customers and prospects from invoice and support scams and removes an easy finding from security questionnaires.

• Legitimate mail blocked

  Read reports before tightening.

• DNS checkdeckcommerce.com uses Microsoft 365 mail with a strict SPF record ("-all") but a DMARC policy of "none", so mail that fakes the domain is still delivered.Source
• Your websiteWhy Deck Commerce page: "over 1 million orders per day with 99.999% uptime and 100% SLA attainment"; customers "automate 96.9% of orders, reduce fulfillment errors by 43.9%"; an NPS "50% higher than the industry average"; "78% Lower TCO"; "Go live in weeks, not months"; AI, advanced analytics and benchmarking listed as ways to "de-risk the future".Source

Write one page per rival and one for "ERP as OMS": who each fits, implementation time, integrations, Shopify depth, pricing model, support model, with Deck's proof (99.999% uptime, 96.9% automation, NPS) and a switching guide.

Comparison searches come from buyers late in the process, and AI assistants use these pages to answer "best OMS for Shopify brands".

• Outdated claims about rivals

  Date each page and cite sources.

• Competitor researchRivals' own homepages: Fluent Commerce, "The AI-native order management system ... agentic orchestration, go-live in weeks not years"; Kibo, a "unified, headless commerce and order management platform"; Pipe17, "The Order Operations Platform ... for brands and 3PLs. Live in weeks"; Brightpearl, a "Retail Operating System"; Manhattan Associates for enterprise supply chain and retail.See the research Source
• Your blogBlog: 179 posts, including comparison-style articles ("When to use an OMS vs an ERP", "Why ERPs Alone Can't Power Modern Order Management", "Order management vs order fulfillment") but no page comparing Deck Commerce with another OMS vendor; Deck was named "a Leader and an Emerging Innovator in the 2025 OMS SPARK Matrix".Source
• Your websiteWhy Deck Commerce page: "over 1 million orders per day with 99.999% uptime and 100% SLA attainment"; customers "automate 96.9% of orders, reduce fulfillment errors by 43.9%"; an NPS "50% higher than the industry average"; "78% Lower TCO"; "Go live in weeks, not months"; AI, advanced analytics and benchmarking listed as ways to "de-risk the future".Source
• Your websiteShopify page: "Scale Shopify Beyond Its Native Limits" with a "Book Your Shopify Architecture Review" offer and an FAQ ("Most Shopify + Deck implementations can be completed in weeks"). The Deck Commerce app on the Shopify App Store shows a 5.0 rating from a single review.Source

Build a page for each of the 15 integrations most used in deals: what data flows, common workflows, setup time, a customer using it, and a diagram. Link them from the logo wall.

Integration pages rank for specific, high-intent searches and answer IT's first questions before the call.

• Partner approval

  Share drafts with partners first.

• Your websiteIntegrations page: "75+ prebuilt integrations" shown as a wall of about 70 logos (including NetSuite, Microsoft Dynamics, SAP, Oracle, Epicor, Narvar, Klaviyo, Global-e, Signifyd, ShipStation, Best Buy and Amazon), with no page per integration; older addresses such as /integrations/bigcommerce and /integrations/salesforce-commerce-cloud redirect to the general page. Only Shopify and Amazon multi-channel fulfillment have their own pages.Source
• Your websiteShopify page: "Scale Shopify Beyond Its Native Limits" with a "Book Your Shopify Architecture Review" offer and an FAQ ("Most Shopify + Deck implementations can be completed in weeks"). The Deck Commerce app on the Shopify App Store shows a 5.0 rating from a single review.Source
• Your websiteHomepage: "Disconnected orders hurt growth. We fix that." for D2C brands; stats "2.3x Faster revenue growth", "65% More inventory exposure", "30% Faster time-to-ship"; "processed 100M+ orders within 50+ countries"; "75+ integrations, zero replatforming". The customer stories section and the menu feature New Balance, Build-A-Bear, Newell Brands, Rawlings and HARMAN; two of the three named quotes are from a "former CIO" (New Balance, Build-A-Bear). The footer reads "© 2025" and the page has no social share image.Source

Publish a pricing page that explains the model (what it is based on, what is included, implementation, support), typical ranges by order volume if possible, and what affects cost. Link it from the ROI calculator.

Clear pricing logic keeps Deck on shortlists and makes the demo a confirmation instead of a reveal.

• Competitors see prices

  Publish the model and ranges, not deal quotes.

• Your websiteRequest a demo page: complete the form, "A Deck Commerce team member will reach out to schedule a call", then a discovery call, then "a 60-minute demo ... As part of this call, you'll also get our recommended solution package and pricing." No pricing or price range appears anywhere on the site.Source
• Your websiteROI calculator (/roi-for-deck-commerce, checked October 20, 2026): seven yes/no questions (enterprise inventory view, stock-outs and cancellations, delivery promises, BOPIS and same-day options, peak events, "more than 20% of your orders require manual intervention", returns) plus annual revenue and average order value, producing revenue lift, cost savings, ROI and "Total Potential Value". The next steps on the page are "Screenshot your results: Take a screen grab of your personalized ROI potential" and "Download the overview, add your ROI screenshot, and share it with other leaders in your organization". The overview is a 3.9 MB PowerPoint ("Deck Commerce Buyers Guide Summary.pptx", last changed November 2025). The calculator code has no download, email or save step, although the page also loads a PDF library (jsPDF) that it never uses.Source

Ask promoters from the NPS survey for a review on Gartner Peer Insights and G2 and, for Shopify customers, the App Store. Make it easy (direct links, five minutes) and thank reviewers.

Recent reviews from named roles at real brands are the evidence buyers trust most, and they feed AI answers.

• Platform rules on incentives

  Follow each site's rules.

• Review sitesThird-party reviews are thin: Capterra lists only a few reviews, from 2022; Gartner Peer Insights has a Deck Commerce OMS listing; the Shopify App Store app has one review.Source
• Your websiteWhy Deck Commerce page: "over 1 million orders per day with 99.999% uptime and 100% SLA attainment"; customers "automate 96.9% of orders, reduce fulfillment errors by 43.9%"; an NPS "50% higher than the industry average"; "78% Lower TCO"; "Go live in weeks, not months"; AI, advanced analytics and benchmarking listed as ways to "de-risk the future".Source
• Your websiteShopify page: "Scale Shopify Beyond Its Native Limits" with a "Book Your Shopify Architecture Review" offer and an FAQ ("Most Shopify + Deck implementations can be completed in weeks"). The Deck Commerce app on the Shopify App Store shows a 5.0 rating from a single review.Source

Invite five to ten Shopify Plus agencies to a partner program: a joint architecture review they can offer clients, referral fees, a sandbox and co-written case studies.

Agencies already have the relationships, and the review gives them a concrete reason to bring Deck in.

• Channel conflict

  Agree deal registration rules.

• Your websiteShopify page: "Scale Shopify Beyond Its Native Limits" with a "Book Your Shopify Architecture Review" offer and an FAQ ("Most Shopify + Deck implementations can be completed in weeks"). The Deck Commerce app on the Shopify App Store shows a 5.0 rating from a single review.Source
• Your blogCustomer stories published in 2026: Eddie Bauer (March 25), TOMS (May 15) and Victoria's Secret (August 21), the last newest post on the blog. Victoria's Secret runs B2B supply ordering for "more than 800 locations" on Shopify plus Deck, "a completely unique Shopify internal B2B supply use case", operated by a procurement team "without allocating dedicated internal IT resources"; about 20,800 labor hours a year recovered, modeled at "$450,000 to $650,000 per year", with assumptions "documented in the accompanying ROI model".Source

List every tag in Google Tag Manager with its owner and what it is used for. Keep one visitor-identification tool and one session recorder, load the rest only on key pages or after consent, and update or remove the old library. Retest speed afterwards.

Fewer tags mean cleaner data, lower tool costs and a faster, safer site, which matters to the IT buyers Deck sells to.

• Losing data a team relies on

  Run removed tools' reports side by side for a month first.

• Google PageSpeedHomepage on mobile (October 20, 2026): real visitors pass Core Web Vitals (main content at 2.4s, responsiveness 98 ms; loading 14% faster than before), although the lab score is 58/100 with a 20.7s main-content time. The page downloads 3.3 MB in 174 requests from 28 third-party services; Google Tag Manager alone is 896 KB, and about 823 KB of JavaScript goes unused.Source
• Google PageSpeedThird parties on the homepage include several overlapping visitor-identification and intent tools (ZoomInfo, Snitcher, Vector, Factors.ai, Clickagy, LiveRamp) alongside two session-recording tools (Hotjar and Microsoft Clarity), LinkedIn, Bing and Google ads tags, and HubSpot. The pages also load a very old version of a common script library from the website platform.Source

Build a small calculator: orders, return rate, cost per return, share of exchanges. Show what automated returns and exchanges save, and link to the matching customer stories. Feed the result into idea 1's business case.

A specific calculator for a painful cost brings in operations leaders that a general ROI tool misses.

• Overstated savings

  Show ranges and assumptions.

• #1 Make the ROI calculator hand over a business case, instead of asking buyers to take a screenshot

• Your websiteIndustry pages: the menu shows Apparel, Consumer Electronics, Footwear, Luxury Goods & Jewelry and Sporting Goods; further pages cover health and wellness, kids and baby, kitchen, tools and home improvement, and wine and spirits. The footwear page cites a "35% footwear return rate (3x higher than general ecommerce)" and promises automated returns workflows.Source
• Your websiteROI calculator (/roi-for-deck-commerce, checked October 20, 2026): seven yes/no questions (enterprise inventory view, stock-outs and cancellations, delivery promises, BOPIS and same-day options, peak events, "more than 20% of your orders require manual intervention", returns) plus annual revenue and average order value, producing revenue lift, cost savings, ROI and "Total Potential Value". The next steps on the page are "Screenshot your results: Take a screen grab of your personalized ROI potential" and "Download the overview, add your ROI screenshot, and share it with other leaders in your organization". The overview is a 3.9 MB PowerPoint ("Deck Commerce Buyers Guide Summary.pptx", last changed November 2025). The calculator code has no download, email or save step, although the page also loads a PDF library (jsPDF) that it never uses.Source
• Your websiteHomepage: "Disconnected orders hurt growth. We fix that." for D2C brands; stats "2.3x Faster revenue growth", "65% More inventory exposure", "30% Faster time-to-ship"; "processed 100M+ orders within 50+ countries"; "75+ integrations, zero replatforming". The customer stories section and the menu feature New Balance, Build-A-Bear, Newell Brands, Rawlings and HARMAN; two of the three named quotes are from a "former CIO" (New Balance, Build-A-Bear). The footer reads "© 2025" and the page has no social share image.Source

Route identified target accounts that read high-intent pages (ROI calculator, pricing, comparisons, integrations) to the owning seller in HubSpot within a day, with a message tied to that page and a matching story. Review results monthly and keep the tool that works best.

Timely, relevant outreach to accounts already researching converts far better than cold lists.

• Feels intrusive

  Lead with useful content, not "we saw you".

• #12 Audit third-party scripts and hosts on the website

• Google PageSpeedThird parties on the homepage include several overlapping visitor-identification and intent tools (ZoomInfo, Snitcher, Vector, Factors.ai, Clickagy, LiveRamp) alongside two session-recording tools (Hotjar and Microsoft Clarity), LinkedIn, Bing and Google ads tags, and HubSpot. The pages also load a very old version of a common script library from the website platform.Source
• Your websiteROI calculator (/roi-for-deck-commerce, checked October 20, 2026): seven yes/no questions (enterprise inventory view, stock-outs and cancellations, delivery promises, BOPIS and same-day options, peak events, "more than 20% of your orders require manual intervention", returns) plus annual revenue and average order value, producing revenue lift, cost savings, ROI and "Total Potential Value". The next steps on the page are "Screenshot your results: Take a screen grab of your personalized ROI potential" and "Download the overview, add your ROI screenshot, and share it with other leaders in your organization". The overview is a 3.9 MB PowerPoint ("Deck Commerce Buyers Guide Summary.pptx", last changed November 2025). The calculator code has no download, email or save step, although the page also loads a PDF library (jsPDF) that it never uses.Source
• Your websiteIntegrations page: "75+ prebuilt integrations" shown as a wall of about 70 logos (including NetSuite, Microsoft Dynamics, SAP, Oracle, Epicor, Narvar, Klaviyo, Global-e, Signifyd, ShipStation, Best Buy and Amazon), with no page per integration; older addresses such as /integrations/bigcommerce and /integrations/salesforce-commerce-cloud redirect to the general page. Only Shopify and Amazon multi-channel fulfillment have their own pages.Source

List every past champion who has changed jobs (LinkedIn), reach out personally from the CEO or customer team, and offer a review of their new company's order operations. Ask current champions for updated quotes at the same time.

Champions who already trust a vendor shorten sales cycles at their new companies.

• Non-solicitation limits

  Check any contract terms first.

• Your websiteHomepage: "Disconnected orders hurt growth. We fix that." for D2C brands; stats "2.3x Faster revenue growth", "65% More inventory exposure", "30% Faster time-to-ship"; "processed 100M+ orders within 50+ countries"; "75+ integrations, zero replatforming". The customer stories section and the menu feature New Balance, Build-A-Bear, Newell Brands, Rawlings and HARMAN; two of the three named quotes are from a "former CIO" (New Balance, Build-A-Bear). The footer reads "© 2025" and the page has no social share image.Source
• Your websiteWhy Deck Commerce page: "over 1 million orders per day with 99.999% uptime and 100% SLA attainment"; customers "automate 96.9% of orders, reduce fulfillment errors by 43.9%"; an NPS "50% higher than the industry average"; "78% Lower TCO"; "Go live in weeks, not months"; AI, advanced analytics and benchmarking listed as ways to "de-risk the future".Source

Publish a 15-question readiness check (inventory sync, routing rules, split shipments, carrier cutoffs, manual exceptions, returns spikes) with a score and fixes, and a follow-up review by a solutions consultant.

It catches brands planning their next peak or product drop and leads naturally to Deck's strengths.

• Seasonal interest only

  Frame it for product drops as well as holidays.

• Your websiteWhy Deck Commerce page: "over 1 million orders per day with 99.999% uptime and 100% SLA attainment"; customers "automate 96.9% of orders, reduce fulfillment errors by 43.9%"; an NPS "50% higher than the industry average"; "78% Lower TCO"; "Go live in weeks, not months"; AI, advanced analytics and benchmarking listed as ways to "de-risk the future".Source
• Your websiteROI calculator (/roi-for-deck-commerce, checked October 20, 2026): seven yes/no questions (enterprise inventory view, stock-outs and cancellations, delivery promises, BOPIS and same-day options, peak events, "more than 20% of your orders require manual intervention", returns) plus annual revenue and average order value, producing revenue lift, cost savings, ROI and "Total Potential Value". The next steps on the page are "Screenshot your results: Take a screen grab of your personalized ROI potential" and "Download the overview, add your ROI screenshot, and share it with other leaders in your organization". The overview is a 3.9 MB PowerPoint ("Deck Commerce Buyers Guide Summary.pptx", last changed November 2025). The calculator code has no download, email or save step, although the page also loads a PDF library (jsPDF) that it never uses.Source
• Your blogCustomer stories published in 2026: Eddie Bauer (March 25), TOMS (May 15) and Victoria's Secret (August 21), the last newest post on the blog. Victoria's Secret runs B2B supply ordering for "more than 800 locations" on Shopify plus Deck, "a completely unique Shopify internal B2B supply use case", operated by a procurement team "without allocating dedicated internal IT resources"; about 20,800 labor hours a year recovered, modeled at "$450,000 to $650,000 per year", with assumptions "documented in the accompanying ROI model".Source

Turn it into a named solution: a page, a reference architecture with a Shopify partner, the ROI model, and a target list of chains with 200+ stores and franchise networks. Sell to procurement and store operations, not only IT.

A proven, unusual use case opens a new buyer and a new market where few OMS vendors compete.

• Distraction from DTC

  Keep a small team and review each quarter.

• Your blogCustomer stories published in 2026: Eddie Bauer (March 25), TOMS (May 15) and Victoria's Secret (August 21), the last newest post on the blog. Victoria's Secret runs B2B supply ordering for "more than 800 locations" on Shopify plus Deck, "a completely unique Shopify internal B2B supply use case", operated by a procurement team "without allocating dedicated internal IT resources"; about 20,800 labor hours a year recovered, modeled at "$450,000 to $650,000 per year", with assumptions "documented in the accompanying ROI model".Source
• Your websiteShopify page: "Scale Shopify Beyond Its Native Limits" with a "Book Your Shopify Architecture Review" offer and an FAQ ("Most Shopify + Deck implementations can be completed in weeks"). The Deck Commerce app on the Shopify App Store shows a 5.0 rating from a single review.Source

Publish a yearly benchmark with anonymized, aggregated metrics by industry and size, and give customers their own benchmark in the platform. Launch with press and webinars.

Original data earns links and press and gives sales a reason to call every prospect.

• Customer data concerns

  Aggregate and suppress small groups.

• Your websiteHomepage: "Disconnected orders hurt growth. We fix that." for D2C brands; stats "2.3x Faster revenue growth", "65% More inventory exposure", "30% Faster time-to-ship"; "processed 100M+ orders within 50+ countries"; "75+ integrations, zero replatforming". The customer stories section and the menu feature New Balance, Build-A-Bear, Newell Brands, Rawlings and HARMAN; two of the three named quotes are from a "former CIO" (New Balance, Build-A-Bear). The footer reads "© 2025" and the page has no social share image.Source
• Your websiteWhy Deck Commerce page: "over 1 million orders per day with 99.999% uptime and 100% SLA attainment"; customers "automate 96.9% of orders, reduce fulfillment errors by 43.9%"; an NPS "50% higher than the industry average"; "78% Lower TCO"; "Go live in weeks, not months"; AI, advanced analytics and benchmarking listed as ways to "de-risk the future".Source

Offer an agent-ready feed or API of availability and promised delivery dates per product and location, with documentation and a pilot customer. Market it as part of Deck IQ.

It positions Deck at the next shift in checkout before the market settles on a standard.

• Standards change

  Build a thin layer on existing APIs.

• Your websiteDelivery Promise page: "40% increase in add-to-cart conversions", "7% increase in revenue", "38% reduction in abandoned carts", with its own revenue calculator; the page title reads "Delivery Promise | AI-Powered Deliery Dates".Source
• Competitor researchRivals' own homepages: Fluent Commerce, "The AI-native order management system ... agentic orchestration, go-live in weeks not years"; Kibo, a "unified, headless commerce and order management platform"; Pipe17, "The Order Operations Platform ... for brands and 3PLs. Live in weeks"; Brightpearl, a "Retail Operating System"; Manhattan Associates for enterprise supply chain and retail.See the research Source
• Your websiteWhy Deck Commerce page: "over 1 million orders per day with 99.999% uptime and 100% SLA attainment"; customers "automate 96.9% of orders, reduce fulfillment errors by 43.9%"; an NPS "50% higher than the industry average"; "78% Lower TCO"; "Go live in weeks, not months"; AI, advanced analytics and benchmarking listed as ways to "de-risk the future".Source

Offer Delivery Promise as a standalone Shopify app with a monthly price and self-serve setup, and use it as an entry point to the full OMS when brands grow.

A self-serve product brings many smaller brands into Deck's orbit and creates an upgrade path.

• Support load

  Self-serve docs and limits.

• Your websiteDelivery Promise page: "40% increase in add-to-cart conversions", "7% increase in revenue", "38% reduction in abandoned carts", with its own revenue calculator; the page title reads "Delivery Promise | AI-Powered Deliery Dates".Source
• Your websiteShopify page: "Scale Shopify Beyond Its Native Limits" with a "Book Your Shopify Architecture Review" offer and an FAQ ("Most Shopify + Deck implementations can be completed in weeks"). The Deck Commerce app on the Shopify App Store shows a 5.0 rating from a single review.Source
• Review sitesThird-party reviews are thin: Capterra lists only a few reviews, from 2022; Gartner Peer Insights has a Deck Commerce OMS listing; the Shopify App Store app has one review.Source

Mystery-shop 100 brands, record what each shows and when the order actually arrives for a sample, publish the aggregated results, and offer each brand its own result.

It proves the problem with data and gives sales a personal reason to contact each brand.

• Naming brands

  Publish totals; share individual results privately.

• Your websiteDelivery Promise page: "40% increase in add-to-cart conversions", "7% increase in revenue", "38% reduction in abandoned carts", with its own revenue calculator; the page title reads "Delivery Promise | AI-Powered Deliery Dates".Source
• Your websiteHomepage: "Disconnected orders hurt growth. We fix that." for D2C brands; stats "2.3x Faster revenue growth", "65% More inventory exposure", "30% Faster time-to-ship"; "processed 100M+ orders within 50+ countries"; "75+ integrations, zero replatforming". The customer stories section and the menu feature New Balance, Build-A-Bear, Newell Brands, Rawlings and HARMAN; two of the three named quotes are from a "former CIO" (New Balance, Build-A-Bear). The footer reads "© 2025" and the page has no social share image.Source

Build a quarterly report per customer: orders automated, errors avoided, peak uptime and estimated hours saved, with the same transparent assumptions. Share it in business reviews.

Champions who can show savings renew and expand, and the reports become future case studies.

• Numbers questioned

  Show assumptions and ranges.

• Your blogCustomer stories published in 2026: Eddie Bauer (March 25), TOMS (May 15) and Victoria's Secret (August 21), the last newest post on the blog. Victoria's Secret runs B2B supply ordering for "more than 800 locations" on Shopify plus Deck, "a completely unique Shopify internal B2B supply use case", operated by a procurement team "without allocating dedicated internal IT resources"; about 20,800 labor hours a year recovered, modeled at "$450,000 to $650,000 per year", with assumptions "documented in the accompanying ROI model".Source
• Your websiteWhy Deck Commerce page: "over 1 million orders per day with 99.999% uptime and 100% SLA attainment"; customers "automate 96.9% of orders, reduce fulfillment errors by 43.9%"; an NPS "50% higher than the industry average"; "78% Lower TCO"; "Go live in weeks, not months"; AI, advanced analytics and benchmarking listed as ways to "de-risk the future".Source