Dotfile growth playbook

Publish /us (or /united-states): US business verification across Secretary of State filings, beneficial ownership under the FinCEN CDD rule, OFAC and US sanctions screening, the GENIUS Act and stablecoin programs, and how US data is hosted. Rewrite the Bastion page with figures (cases handled, time to onboard, jurisdictions covered) and a quote on the NYDFS bar. Point every US outbound sequence and ad at the page and give it its own demo form source.

Outbound only works if the landing page proves you serve the reader's market. A US page with a named US regulated customer turns the Growth Director's sequences into meetings instead of "do you even cover the US?" replies.

[ ] Secretary of State and US registry coverage, in a table
[ ] Beneficial ownership under the FinCEN CDD rule
[ ] OFAC and US sanctions screening
[ ] GENIUS Act and stablecoin programs
[ ] Where US customer data is hosted
[ ] Bastion results and quote
[ ] US logos
[ ] Demo form tagged as US

• Coverage claims overreach

  Have the Solutions Consultant sign off every coverage line.

• Bastion approval takes time

  Publish the page first and add the full story when approved.

• HiringGrowth Director (Paris, posted September 28, 2026, reports to the VP of Marketing): will "own how we identify target accounts, capture buying signals, reach the right people with the right message" and generate qualified pipeline "with a particular focus on our expansion in the US"; builds "workflows and agents for research, enrichment, segmentation, personalization, campaign execution and analysis" and owns "funnel conversion, pipeline contribution, CAC and channel effectiveness". A "small, highly leveraged growth team".Source
• Your websiteBusiness Data (Unravelling) page: "complete ownership graphs from 150M+ entities across 100+ registries"; the registries it names are Companies House, INPI and InfoCamere (UK, France, Italy), with Credit Safe and KYC Spider as sources; "Flags 25% threshold crossings"; official documents from "100+ countries". The About page says "80+ financial institutions", "15 countries", "3x year-over-year revenue growth", backed by Serena Capital and Seaya Ventures.Source
• Your websiteHomepage: "Verify businesses, trace ownership, and screen for financial crime across jurisdictions. AI agents do the investigative work. Your compliance team makes the call."; "data providers in 200+ jurisdictions", "Real time access to 400m+ companies", "60+ pre-integrated providers", "1,000+ pre-built connectors"; security list leads with "EU-located Servers", SOC 2 and GDPR; offices at 229 Rue Saint Honore, Paris and 490 Post St., San Francisco.Source
• Your websiteCustomers: four stories (Keyrock: "10x faster document verification", "€800k saved in IT costs vs. building internally"; Roundtable: "80% reduction in onboarding time"; Defacto: "99% automation" while KYB volume rose 700%) and Bastion, "one of only 13 NYDFS-chartered limited purpose trust companies". Bastion is the only US customer story, and its page is two short paragraphs with no results figures, against the European stories' numbers.Source
• Your websiteSitemap (170 URLs, checked October 23, 2026): 10 platform pages, 5 solution pages, 4 customer stories and 146 resources; no page for any country or region, no comparison ("vs") pages, no partner or integrations directory and no pricing page. Regulation guides lean European (AMLR, AMLA, PSD3, DORA, MiCA, the French PSAN regime, UK Companies House); US-specific guides are the GENIUS Act guide, an OFAC sanctions guide and Bastion news. Older posts include weekly "Compliance Corner" and "Fintech & Crypto Buzz" rundowns that stopped at week 17 and week 8.Source

Remove the /fr rules from robots.txt, add the French URLs to the sitemap, add hreflang (en, fr, x-default) and self-canonicals on both versions, and translate the French homepage title. Then check French impressions in Search Console.

A two-line change can open a whole market the sales team already sells to in French.

• Thin French pages

  Check every French page is fully translated before allowing it.

• Your websiteA French version exists at /fr ("Faites de la vérification mondiale un avantage concurrentiel"), reached through an EN/FR toggle, but robots.txt says "Disallow: /fr/" and "Disallow: /fr", the sitemap lists no French URLs, the French homepage keeps the English title, and neither version carries hreflang or canonical tags. Only one French-language post appears in the sitemap ("comment-optimiser-les-parcours-de-paiement-b2b").Source
• HiringSales Director EMEA (posted October 19, 2026, reports to the CRO): "Now that the company has a repeatable sales motion", build "a well-oiled revenue engine", "lead expansion in new geographies and segments, and set an upmarket trajectory to increase ACV"; "Implement and operate the outbound acquisition machine"; own SalesOps and forecasting; native English and French. Two Account Executives (Paris and London, posted September 28) sell to financial services with AML and KYC/KYB knowledge.Source
• Your websiteBusiness Data (Unravelling) page: "complete ownership graphs from 150M+ entities across 100+ registries"; the registries it names are Companies House, INPI and InfoCamere (UK, France, Italy), with Credit Safe and KYC Spider as sources; "Flags 25% threshold crossings"; official documents from "100+ countries". The About page says "80+ financial institutions", "15 countries", "3x year-over-year revenue growth", backed by Serena Capital and Seaya Ventures.Source

Give each placement its own source tag, fix the audit app's title and description, push every finished audit into the CRM with its scores, and have an AE send a short follow-up that references the two weakest areas (respecting the "no sales calls" promise by offering, not calling).

The audit reveals the prospect's gaps; using them in follow-up is the most relevant message Dotfile can send.

• Follow-up feels like a sales call

  Send email only and offer a review, never call unasked.

• Your websiteKYB Process Audit page (August 20, 2025): "a free 3-minute KYB process audit" with "no sales calls required", report "within 24 hours"; its button links to the audit app with "utm_medium=organic_social", "utm_campaign=Q2_KYB_Campaign" and an empty utm_source. The audit app's own meta description reads "Lovable Generated Project", which is what link previews show.Source
• HiringGrowth Director (Paris, posted September 28, 2026, reports to the VP of Marketing): will "own how we identify target accounts, capture buying signals, reach the right people with the right message" and generate qualified pipeline "with a particular focus on our expansion in the US"; builds "workflows and agents for research, enrichment, segmentation, personalization, campaign execution and analysis" and owns "funnel conversion, pipeline contribution, CAC and channel effectiveness". A "small, highly leveraged growth team".Source
• HiringSales Director EMEA (posted October 19, 2026, reports to the CRO): "Now that the company has a repeatable sales motion", build "a well-oiled revenue engine", "lead expansion in new geographies and segments, and set an upmarket trajectory to increase ACV"; "Implement and operate the outbound acquisition machine"; own SalesOps and forecasting; native English and French. Two Account Executives (Paris and London, posted September 28) sell to financial services with AML and KYC/KYB knowledge.Source

Agree one current figure for customers, companies, jurisdictions and registries, define each one (companies in data vs entities with ownership data), and use it everywhere: site, decks, job posts and the demo page.

Consistent, defined figures build trust with buyers whose job is spotting inconsistencies, and stop AI summaries quoting the wrong one.

• Lower numbers look smaller

  Explain what each counts; precision reads as credibility.

• Your websiteBusiness Data (Unravelling) page: "complete ownership graphs from 150M+ entities across 100+ registries"; the registries it names are Companies House, INPI and InfoCamere (UK, France, Italy), with Credit Safe and KYC Spider as sources; "Flags 25% threshold crossings"; official documents from "100+ countries". The About page says "80+ financial institutions", "15 countries", "3x year-over-year revenue growth", backed by Serena Capital and Seaya Ventures.Source
• Your websiteHomepage: "Verify businesses, trace ownership, and screen for financial crime across jurisdictions. AI agents do the investigative work. Your compliance team makes the call."; "data providers in 200+ jurisdictions", "Real time access to 400m+ companies", "60+ pre-integrated providers", "1,000+ pre-built connectors"; security list leads with "EU-located Servers", SOC 2 and GDPR; offices at 229 Rue Saint Honore, Paris and 490 Post St., San Francisco.Source
• HiringEvery Dotfile job post: "100+ financial institutions across 15 countries rely on Dotfile", "a rapidly growing presence in the US"; "We recently raised our Series A"; the ambition is "Level 5 Compliance: software that can gather evidence, investigate complex situations, assess risk and execute defensible decisions under defined policies".Source

Use the form answers to route each request to the right AE (France, UK, rest of Europe, US) and segment (bank, fintech, crypto), send a reply with a relevant customer story within an hour, and offer a calendar link.

Speed and relevance decide which vendor a compliance team sees first.

• US requests outside Paris hours

  Give US requests an SF owner or an evening rota.

• Your websiteDemo page: a 2-minute demo video and a form asking job title, company size, industry (Financial Services, Banking, Fintech, Payments, Crypto & Digital Assets and more) and country; the page's meta description is the generic "Dotfile - The Global Business Verification Platform". Pricing is quote-only via the demo form.Source
• HiringSales Director EMEA (posted October 19, 2026, reports to the CRO): "Now that the company has a repeatable sales motion", build "a well-oiled revenue engine", "lead expansion in new geographies and segments, and set an upmarket trajectory to increase ACV"; "Implement and operate the outbound acquisition machine"; own SalesOps and forecasting; native English and French. Two Account Executives (Paris and London, posted September 28) sell to financial services with AML and KYC/KYB knowledge.Source
• Your websiteCustomers: four stories (Keyrock: "10x faster document verification", "€800k saved in IT costs vs. building internally"; Roundtable: "80% reduction in onboarding time"; Defacto: "99% automation" while KYB volume rose 700%) and Bastion, "one of only 13 NYDFS-chartered limited purpose trust companies". Bastion is the only US customer story, and its page is two short paragraphs with no results figures, against the European stories' numbers.Source

Merge the news rundowns into a dated "regulatory calendar" (Dotfile already has an AML regulatory calendar post), redirect the old pages to it, and move off-topic posts out of the buyer resources.

A tidy, current resource library reads as expertise and concentrates search signals on the guides that sell.

• Losing old backlinks

  Redirect each page to the closest match.

• Your websiteSitemap (170 URLs, checked October 23, 2026): 10 platform pages, 5 solution pages, 4 customer stories and 146 resources; no page for any country or region, no comparison ("vs") pages, no partner or integrations directory and no pricing page. Regulation guides lean European (AMLR, AMLA, PSD3, DORA, MiCA, the French PSAN regime, UK Companies House); US-specific guides are the GENIUS Act guide, an OFAC sanctions guide and Bastion news. Older posts include weekly "Compliance Corner" and "Fintech & Crypto Buzz" rundowns that stopped at week 17 and week 8.Source

Build a weekly list from public sources (state money transmitter licence registers, OCC and state charter announcements, GENIUS Act applicants, sponsor-bank program launches), enrich each with the compliance lead, and send a message tied to the trigger and the matching guide. Score signals by meeting rate and keep the ones that work.

A new licence means new compliance obligations and budget now; outreach tied to that moment is timely rather than cold.

• Too broad a list

  Start with regulated fintech and crypto, where Dotfile wins today.

• HiringGrowth Director (Paris, posted September 28, 2026, reports to the VP of Marketing): will "own how we identify target accounts, capture buying signals, reach the right people with the right message" and generate qualified pipeline "with a particular focus on our expansion in the US"; builds "workflows and agents for research, enrichment, segmentation, personalization, campaign execution and analysis" and owns "funnel conversion, pipeline contribution, CAC and channel effectiveness". A "small, highly leveraged growth team".Source
• Your websiteSitemap (170 URLs, checked October 23, 2026): 10 platform pages, 5 solution pages, 4 customer stories and 146 resources; no page for any country or region, no comparison ("vs") pages, no partner or integrations directory and no pricing page. Regulation guides lean European (AMLR, AMLA, PSD3, DORA, MiCA, the French PSAN regime, UK Companies House); US-specific guides are the GENIUS Act guide, an OFAC sanctions guide and Bastion news. Older posts include weekly "Compliance Corner" and "Fintech & Crypto Buzz" rundowns that stopped at week 17 and week 8.Source
• Your websiteCustomers: four stories (Keyrock: "10x faster document verification", "€800k saved in IT costs vs. building internally"; Roundtable: "80% reduction in onboarding time"; Defacto: "99% automation" while KYB volume rose 700%) and Bastion, "one of only 13 NYDFS-chartered limited purpose trust companies". Bastion is the only US customer story, and its page is two short paragraphs with no results figures, against the European stories' numbers.Source

Publish one page per rival with a fair table (coverage, ownership graphs, AI investigation, orchestration of your own providers, hosting, pricing model) and a build-vs-buy page built on the Keyrock numbers. Use them as Solutions Consultant leave-behinds.

Comparison pages catch buyers late in the process and teach AI assistants how Dotfile differs.

• Rival claims go stale

  Date every page and cite sources.

• Competitor researchRivals' own homepages: Middesk (US KYB) "brings business verification, risk assessment, AI agent investigations, and ongoing monitoring into one platform"; Sumsub, an identity verification platform for "users, businesses or transactions" with "4000+ clients" and English, Spanish, Portuguese and French sites; Fenergo, "Client Lifecycle Management" for banks, in six languages.See the research Source
• Your websiteCustomers: four stories (Keyrock: "10x faster document verification", "€800k saved in IT costs vs. building internally"; Roundtable: "80% reduction in onboarding time"; Defacto: "99% automation" while KYB volume rose 700%) and Bastion, "one of only 13 NYDFS-chartered limited purpose trust companies". Bastion is the only US customer story, and its page is two short paragraphs with no results figures, against the European stories' numbers.Source
• Your websiteSitemap (170 URLs, checked October 23, 2026): 10 platform pages, 5 solution pages, 4 customer stories and 146 resources; no page for any country or region, no comparison ("vs") pages, no partner or integrations directory and no pricing page. Regulation guides lean European (AMLR, AMLA, PSD3, DORA, MiCA, the French PSAN regime, UK Companies House); US-specific guides are the GENIUS Act guide, an OFAC sanctions guide and Bastion news. Older posts include weekly "Compliance Corner" and "Fintech & Crypto Buzz" rundowns that stopped at week 17 and week 8.Source

Write one story per segment: a bank, a payments or e-money firm, a crypto platform, a lender and a US company, each with before/after numbers and the regulation it met. Add a filter by segment and region on /customers.

Peer proof shortens enterprise cycles and gives every outbound sequence a relevant story.

• Customers decline to be named

  Offer anonymised stories with real figures.

• Your websiteCustomers: four stories (Keyrock: "10x faster document verification", "€800k saved in IT costs vs. building internally"; Roundtable: "80% reduction in onboarding time"; Defacto: "99% automation" while KYB volume rose 700%) and Bastion, "one of only 13 NYDFS-chartered limited purpose trust companies". Bastion is the only US customer story, and its page is two short paragraphs with no results figures, against the European stories' numbers.Source
• HiringSales Director EMEA (posted October 19, 2026, reports to the CRO): "Now that the company has a repeatable sales motion", build "a well-oiled revenue engine", "lead expansion in new geographies and segments, and set an upmarket trajectory to increase ACV"; "Implement and operate the outbound acquisition machine"; own SalesOps and forecasting; native English and French. Two Account Executives (Paris and London, posted September 28) sell to financial services with AML and KYC/KYB knowledge.Source
• Your websiteBusiness Data (Unravelling) page: "complete ownership graphs from 150M+ entities across 100+ registries"; the registries it names are Companies House, INPI and InfoCamere (UK, France, Italy), with Credit Safe and KYC Spider as sources; "Flags 25% threshold crossings"; official documents from "100+ countries". The About page says "80+ financial institutions", "15 countries", "3x year-over-year revenue growth", backed by Serena Capital and Seaya Ventures.Source

Choose 50 target institutions, prepare a one-page view of what a Dotfile rollout would change for each (markets, regulations, likely volumes), offer it as a private version of the KYB audit, and coordinate ads, AE outreach and event invitations per account.

Personal, specific value earns meetings with large accounts, and the audit is already built.

• Generic one-pagers

  Use public filings and their own job posts for each account.

• HiringSales Director EMEA (posted October 19, 2026, reports to the CRO): "Now that the company has a repeatable sales motion", build "a well-oiled revenue engine", "lead expansion in new geographies and segments, and set an upmarket trajectory to increase ACV"; "Implement and operate the outbound acquisition machine"; own SalesOps and forecasting; native English and French. Two Account Executives (Paris and London, posted September 28) sell to financial services with AML and KYC/KYB knowledge.Source
• HiringGrowth Director (Paris, posted September 28, 2026, reports to the VP of Marketing): will "own how we identify target accounts, capture buying signals, reach the right people with the right message" and generate qualified pipeline "with a particular focus on our expansion in the US"; builds "workflows and agents for research, enrichment, segmentation, personalization, campaign execution and analysis" and owns "funnel conversion, pipeline contribution, CAC and channel effectiveness". A "small, highly leveraged growth team".Source
• Your websiteKYB Process Audit page (August 20, 2025): "a free 3-minute KYB process audit" with "no sales calls required", report "within 24 hours"; its button links to the audit app with "utm_medium=organic_social", "utm_campaign=Q2_KYB_Campaign" and an empty utm_source. The audit app's own meta description reads "Lovable Generated Project", which is what link previews show.Source

Publish a public page and a downloadable report: what Dotfile Autonomy decides and what stays with humans, how accuracy is measured, error rates on test sets, how overrides are logged, and how a model change is approved.

Trust is the buying criterion for AI in compliance; showing the evaluation answers the security review before it starts.

• Figures invite scrutiny

  Publish ranges and methods; that is the point.

• HiringProduct Director (posted September 29, 2026): design "how AI agents interact with data, users and other systems to investigate cases, make recommendations and increasingly automate compliance work"; care about "evaluation, reliability, observability, human oversight". A Solutions Consultant (posted October 1) sits "at the intersection of Sales, Product, Engineering and our customers".Source
• HiringEvery Dotfile job post: "100+ financial institutions across 15 countries rely on Dotfile", "a rapidly growing presence in the US"; "We recently raised our Series A"; the ambition is "Level 5 Compliance: software that can gather evidence, investigate complex situations, assess risk and execute defensible decisions under defined policies".Source
• Your websiteHomepage: "Verify businesses, trace ownership, and screen for financial crime across jurisdictions. AI agents do the investigative work. Your compliance team makes the call."; "data providers in 200+ jurisdictions", "Real time access to 400m+ companies", "60+ pre-integrated providers", "1,000+ pre-built connectors"; security list leads with "EU-located Servers", SOC 2 and GDPR; offices at 229 Rue Saint Honore, Paris and 490 Post St., San Francisco.Source

Build /integrations with a page per provider and connector (what it adds, setup, coverage), and agree joint campaigns with two partners: shared webinars, listings in their marketplaces and referral terms.

Integration pages capture "<provider> + KYB" searches, and partners bring warm introductions to compliance teams.

• Partners compete in some areas

  Focus joint work where the products complement.

• Your websiteRecent launches on the blog: the Dotfile MCP connector (October 6, 2026), so teams can "work on cases, checks and analytics in plain language, with your own permissions" from the AI tools they already use; partnerships with GBG (eKYC across 45 countries), ComplyAdvantage, Kyckr (live registry verification) and Trustfull; a Salesforce integration; a "fall release".Source
• Your websiteHomepage: "Verify businesses, trace ownership, and screen for financial crime across jurisdictions. AI agents do the investigative work. Your compliance team makes the call."; "data providers in 200+ jurisdictions", "Real time access to 400m+ companies", "60+ pre-integrated providers", "1,000+ pre-built connectors"; security list leads with "EU-located Servers", SOC 2 and GDPR; offices at 229 Rue Saint Honore, Paris and 490 Post St., San Francisco.Source
• Your websiteSitemap (170 URLs, checked October 23, 2026): 10 platform pages, 5 solution pages, 4 customer stories and 146 resources; no page for any country or region, no comparison ("vs") pages, no partner or integrations directory and no pricing page. Regulation guides lean European (AMLR, AMLA, PSD3, DORA, MiCA, the French PSAN regime, UK Companies House); US-specific guides are the GENIUS Act guide, an OFAC sanctions guide and Bastion news. Older posts include weekly "Compliance Corner" and "Fintech & Crypto Buzz" rundowns that stopped at week 17 and week 8.Source

Map which modules each customer uses, build a short expansion case for the next module (for example perpetual monitoring after onboarding, using their own case volumes), and run it through quarterly business reviews.

Selling a second module to a customer who trusts the platform is cheaper than winning a new account.

• Pushy upsell

  Lead with the customer's own volumes and gaps.

• HiringSales Director EMEA (posted October 19, 2026, reports to the CRO): "Now that the company has a repeatable sales motion", build "a well-oiled revenue engine", "lead expansion in new geographies and segments, and set an upmarket trajectory to increase ACV"; "Implement and operate the outbound acquisition machine"; own SalesOps and forecasting; native English and French. Two Account Executives (Paris and London, posted September 28) sell to financial services with AML and KYC/KYB knowledge.Source
• Your websiteHomepage: "Verify businesses, trace ownership, and screen for financial crime across jurisdictions. AI agents do the investigative work. Your compliance team makes the call."; "data providers in 200+ jurisdictions", "Real time access to 400m+ companies", "60+ pre-integrated providers", "1,000+ pre-built connectors"; security list leads with "EU-located Servers", SOC 2 and GDPR; offices at 229 Rue Saint Honore, Paris and 490 Post St., San Francisco.Source
• Your websiteCustomers: four stories (Keyrock: "10x faster document verification", "€800k saved in IT costs vs. building internally"; Roundtable: "80% reduction in onboarding time"; Defacto: "99% automation" while KYB volume rose 700%) and Bastion, "one of only 13 NYDFS-chartered limited purpose trust companies". Bastion is the only US customer story, and its page is two short paragraphs with no results figures, against the European stories' numbers.Source

Publish a gallery of 20 ready-made prompts (e.g. "summarise open high-risk cases", "explain why this UBO was flagged"), add copy buttons, show them in the product, and invite customers to submit theirs.

Examples drive adoption, adoption drives retention, and the gallery is new content for search and AI answers.

• Prompts expose sensitive data

  Use examples on test data only.

• Your websiteRecent launches on the blog: the Dotfile MCP connector (October 6, 2026), so teams can "work on cases, checks and analytics in plain language, with your own permissions" from the AI tools they already use; partnerships with GBG (eKYC across 45 countries), ComplyAdvantage, Kyckr (live registry verification) and Trustfull; a Salesforce integration; a "fall release".Source
• HiringProduct Director (posted September 29, 2026): design "how AI agents interact with data, users and other systems to investigate cases, make recommendations and increasingly automate compliance work"; care about "evaluation, reliability, observability, human oversight". A Solutions Consultant (posted October 1) sits "at the intersection of Sales, Product, Engineering and our customers".Source

Subset and reduce font weights, preload the hero image at the right size, split JavaScript so each page loads only what it uses, and set a page-weight budget for new pages.

Faster first views help the cold visitors outbound sends, where the lab test is closer to reality.

• Design changes

  Keep the look; only load less.

• Google PageSpeedMobile lab test of the homepage (October 23, 2026): performance 61/100, Largest Contentful Paint 13.1 s on the hero image, 3.2 MB downloaded, of which 681 KB is web fonts (three families) and 856 KB JavaScript, with about 415 KB of unused JavaScript. Real Chrome visitors do much better: 75th-percentile LCP 1.4 s and CLS 0.03, inside Google's thresholds. Accessibility and SEO score 100.Source

Build one page per hub: the licence types, KYB rules, registries covered, local customers and a link to the regulation guides. Use them for the Paris and London AEs' outbound.

Market pages match how licence teams search and give AEs a precise link per prospect.

• Regulatory errors

  Have compliance experts review each page.

• Your websiteSitemap (170 URLs, checked October 23, 2026): 10 platform pages, 5 solution pages, 4 customer stories and 146 resources; no page for any country or region, no comparison ("vs") pages, no partner or integrations directory and no pricing page. Regulation guides lean European (AMLR, AMLA, PSD3, DORA, MiCA, the French PSAN regime, UK Companies House); US-specific guides are the GENIUS Act guide, an OFAC sanctions guide and Bastion news. Older posts include weekly "Compliance Corner" and "Fintech & Crypto Buzz" rundowns that stopped at week 17 and week 8.Source
• HiringSales Director EMEA (posted October 19, 2026, reports to the CRO): "Now that the company has a repeatable sales motion", build "a well-oiled revenue engine", "lead expansion in new geographies and segments, and set an upmarket trajectory to increase ACV"; "Implement and operate the outbound acquisition machine"; own SalesOps and forecasting; native English and French. Two Account Executives (Paris and London, posted September 28) sell to financial services with AML and KYC/KYB knowledge.Source
• Your websiteBusiness Data (Unravelling) page: "complete ownership graphs from 150M+ entities across 100+ registries"; the registries it names are Companies House, INPI and InfoCamere (UK, France, Italy), with Credit Safe and KYC Spider as sources; "Flags 25% threshold crossings"; official documents from "100+ countries". The About page says "80+ financial institutions", "15 countries", "3x year-over-year revenue growth", backed by Serena Capital and Seaya Ventures.Source

Publish a yearly benchmark: median onboarding time, share automated, document types requested, ownership depth and screening hit rates by country and segment, with a US edition. Launch with a webinar and press.

Original data earns press, links and AI citations, and gives AEs a reason to call every prospect.

• Customer data sensitivity

  Aggregate and suppress small groups; get contract sign-off.

• HiringEvery Dotfile job post: "100+ financial institutions across 15 countries rely on Dotfile", "a rapidly growing presence in the US"; "We recently raised our Series A"; the ambition is "Level 5 Compliance: software that can gather evidence, investigate complex situations, assess risk and execute defensible decisions under defined policies".Source
• Your websiteCustomers: four stories (Keyrock: "10x faster document verification", "€800k saved in IT costs vs. building internally"; Roundtable: "80% reduction in onboarding time"; Defacto: "99% automation" while KYB volume rose 700%) and Bastion, "one of only 13 NYDFS-chartered limited purpose trust companies". Bastion is the only US customer story, and its page is two short paragraphs with no results figures, against the European stories' numbers.Source
• Your websiteSitemap (170 URLs, checked October 23, 2026): 10 platform pages, 5 solution pages, 4 customer stories and 146 resources; no page for any country or region, no comparison ("vs") pages, no partner or integrations directory and no pricing page. Regulation guides lean European (AMLR, AMLA, PSD3, DORA, MiCA, the French PSAN regime, UK Companies House); US-specific guides are the GENIUS Act guide, an OFAC sanctions guide and Bastion news. Older posts include weekly "Compliance Corner" and "Fintech & Crypto Buzz" rundowns that stopped at week 17 and week 8.Source

Let a verified business share its Dotfile profile (registry data, ownership, documents) with a new Dotfile customer, with consent and freshness checks, cutting repeat onboarding to minutes. Start with crypto and payments, where businesses onboard with many providers.

Each verified business becomes a reason for its next provider to choose Dotfile: a network effect in a market of point tools.

• Regulators want own checks

  Keep each institution's decision separate; share only evidence.

• Your websiteBusiness Data (Unravelling) page: "complete ownership graphs from 150M+ entities across 100+ registries"; the registries it names are Companies House, INPI and InfoCamere (UK, France, Italy), with Credit Safe and KYC Spider as sources; "Flags 25% threshold crossings"; official documents from "100+ countries". The About page says "80+ financial institutions", "15 countries", "3x year-over-year revenue growth", backed by Serena Capital and Seaya Ventures.Source
• Your websiteHomepage: "Verify businesses, trace ownership, and screen for financial crime across jurisdictions. AI agents do the investigative work. Your compliance team makes the call."; "data providers in 200+ jurisdictions", "Real time access to 400m+ companies", "60+ pre-integrated providers", "1,000+ pre-built connectors"; security list leads with "EU-located Servers", SOC 2 and GDPR; offices at 229 Rue Saint Honore, Paris and 490 Post St., San Francisco.Source
• HiringProduct Director (posted September 29, 2026): design "how AI agents interact with data, users and other systems to investigate cases, make recommendations and increasingly automate compliance work"; care about "evaluation, reliability, observability, human oversight". A Solutions Consultant (posted October 1) sits "at the intersection of Sales, Product, Engineering and our customers".Source

Hire a US account executive and solutions consultant, decide where US customers' data is hosted, publish it, and set a quarterly US pipeline target owned by the CRO.

US buyers want local hours, local references and clarity on data location; a small US team makes outbound convert.

• Too early

  Start with one AE and US-hours support.

• HiringSales Director EMEA (posted October 19, 2026, reports to the CRO): "Now that the company has a repeatable sales motion", build "a well-oiled revenue engine", "lead expansion in new geographies and segments, and set an upmarket trajectory to increase ACV"; "Implement and operate the outbound acquisition machine"; own SalesOps and forecasting; native English and French. Two Account Executives (Paris and London, posted September 28) sell to financial services with AML and KYC/KYB knowledge.Source
• Your websiteHomepage: "Verify businesses, trace ownership, and screen for financial crime across jurisdictions. AI agents do the investigative work. Your compliance team makes the call."; "data providers in 200+ jurisdictions", "Real time access to 400m+ companies", "60+ pre-integrated providers", "1,000+ pre-built connectors"; security list leads with "EU-located Servers", SOC 2 and GDPR; offices at 229 Rue Saint Honore, Paris and 490 Post St., San Francisco.Source
• Your websiteCustomers: four stories (Keyrock: "10x faster document verification", "€800k saved in IT costs vs. building internally"; Roundtable: "80% reduction in onboarding time"; Defacto: "99% automation" while KYB volume rose 700%) and Bastion, "one of only 13 NYDFS-chartered limited purpose trust companies". Bastion is the only US customer story, and its page is two short paragraphs with no results figures, against the European stories' numbers.Source
• HiringGrowth Director (Paris, posted September 28, 2026, reports to the VP of Marketing): will "own how we identify target accounts, capture buying signals, reach the right people with the right message" and generate qualified pipeline "with a particular focus on our expansion in the US"; builds "workflows and agents for research, enrichment, segmentation, personalization, campaign execution and analysis" and owns "funnel conversion, pipeline contribution, CAC and channel effectiveness". A "small, highly leveraged growth team".Source

Publish a short self-assessment that places a team on the scale, shows what L3 would look like, and feeds the KYB audit. Use the levels in talks and LinkedIn.

A memorable framework that buyers apply to themselves spreads by itself and positions Dotfile as the category's guide.

• Seen as marketing

  Make the criteria transparent and vendor-neutral.

• HiringEvery Dotfile job post: "100+ financial institutions across 15 countries rely on Dotfile", "a rapidly growing presence in the US"; "We recently raised our Series A"; the ambition is "Level 5 Compliance: software that can gather evidence, investigate complex situations, assess risk and execute defensible decisions under defined policies".Source
• Your websiteKYB Process Audit page (August 20, 2025): "a free 3-minute KYB process audit" with "no sales calls required", report "within 24 hours"; its button links to the audit app with "utm_medium=organic_social", "utm_campaign=Q2_KYB_Campaign" and an empty utm_source. The audit app's own meta description reads "Lovable Generated Project", which is what link previews show.Source

Track champion job changes, send a welcome note and offer at their new company, and run a small community for Dotfile power users with quarterly meetups in Paris, London and New York.

Champions who move are the warmest outbound there is.

• Feels intrusive

  Send one friendly note, no sequence.

• HiringGrowth Director (Paris, posted September 28, 2026, reports to the VP of Marketing): will "own how we identify target accounts, capture buying signals, reach the right people with the right message" and generate qualified pipeline "with a particular focus on our expansion in the US"; builds "workflows and agents for research, enrichment, segmentation, personalization, campaign execution and analysis" and owns "funnel conversion, pipeline contribution, CAC and channel effectiveness". A "small, highly leveraged growth team".Source
• Your websiteCustomers: four stories (Keyrock: "10x faster document verification", "€800k saved in IT costs vs. building internally"; Roundtable: "80% reduction in onboarding time"; Defacto: "99% automation" while KYB volume rose 700%) and Bastion, "one of only 13 NYDFS-chartered limited purpose trust companies". Bastion is the only US customer story, and its page is two short paragraphs with no results figures, against the European stories' numbers.Source
• HiringEvery Dotfile job post: "100+ financial institutions across 15 countries rely on Dotfile", "a rapidly growing presence in the US"; "We recently raised our Series A"; the ambition is "Level 5 Compliance: software that can gather evidence, investigate complex situations, assess risk and execute defensible decisions under defined policies".Source

Embed the demo video (and short module clips) on every platform and solution page, with chapters, and track who watches before booking.

Seeing the product lowers the barrier to a meeting and qualifies interest.

• Videos slow pages

  Load the player only on click.

• Your websiteDemo page: a 2-minute demo video and a form asking job title, company size, industry (Financial Services, Banking, Fintech, Payments, Crypto & Digital Assets and more) and country; the page's meta description is the generic "Dotfile - The Global Business Verification Platform". Pricing is quote-only via the demo form.Source
• Your websiteSitemap (170 URLs, checked October 23, 2026): 10 platform pages, 5 solution pages, 4 customer stories and 146 resources; no page for any country or region, no comparison ("vs") pages, no partner or integrations directory and no pricing page. Regulation guides lean European (AMLR, AMLA, PSD3, DORA, MiCA, the French PSAN regime, UK Companies House); US-specific guides are the GENIUS Act guide, an OFAC sanctions guide and Bastion news. Older posts include weekly "Compliance Corner" and "Fintech & Crypto Buzz" rundowns that stopped at week 17 and week 8.Source