Dulcedo growth playbook

Give every category page a title and description built from its category, branch and city ("Québec Francophone Influencers | 32 Creators | Dulcedo"; "PWHL Players for Brand Partnerships | Dulcedo Athletes"), a short intro paragraph on who the talents are and the kind of campaigns they fit, and a link to the Cast tool. Generate the French and Spanish versions in their own language. Track impressions per category in Search Console.

Category pages match buyer searches better than the homepage does, and the roster, filters and Cast tool are already there; only the labels are missing. It is a template change in the CMS, not 67 rewrites by hand.

[ ] Title: <Category> <Talent type> | <count> | Dulcedo
[ ] Description: who they are, audiences, campaign fit
[ ] One intro paragraph
[ ] French and Spanish versions translated
[ ] "Build your cast" link
[ ] Search Console check after 4 weeks

• Talent counts change

  Fill the count automatically from the roster.

• Sensitive category names

  Have the talents in identity-based categories review the wording.

• Your websiteRoster category pages (checked October 21, 2026): of the 72 category pages in the sitemap, 49 have the page title "Dulcedo - Dulcedo", 16 "Listing talent - Dulcedo" and 2 "Dulcedo FR - Dulcedo FR"; 67 have no meta description. They include influencer categories such as QC/Francophones (32 talents), Indigenous, LGBTQ+, BIPOC, Parenthood and Podcast, athlete categories (NHL, PWHL, Olympians, Paralympics), gaming (FPS, Fortnite, live streaming) and every model board. Each page has filters for platform, total reach, audience gender, age and location.Source
• Your websiteHomepage and Cast tool: featured profiles show "Social reach" per platform and an "Add to my cast" button; the Cast page says "Build your cast. SIMPLY add profiles HERE AND FILL a REQUEST" in three steps (choose profiles, send a request, meet the talent). The contact router asks "What brings you here today?" (contact an agent, become a model, apply as talent, general, press, careers); that page is titled "Dulcedo - Dulcedo". Office pages exist for Los Angeles, Toronto and Montreal only.Source
• HiringStill open: Account Manager - Influencer (Toronto, posted May 22, 2026), who will "Track performance by evaluating key performance indicators (KPIs) and present comprehensive reports at the end of each partnership"; Senior Manager, Athlete (Toronto, posted May 20) for athletes as "brands, businesses, and long-term growth stories" in "the next chapter of our sports unit"; and Team Manager, Senior Talent Agent (remote, posted July 19) at an agency "with over 350 creators", with "uncapped individual commissions".Source
• HiringSenior Manager, Project & Transformation (Montreal, posted September 2, 2026): Dulcedo is "the largest multidisciplinary talent management group in Canada" managing "500+ models, hundreds of Olympic and professional athletes, and a growing roster of top-tier digital creators, influencers, and streamers", with offices in Montreal and Toronto and "an extensive network across Los Angeles, New York, Miami"; the role leads "the company's most complex cross-functional projects", including systems implementations, as Dulcedo scales.Source

Fix the talents sitemap so it lists every live profile with its last-updated date, add language alternates, and monitor the sitemap in Search Console for errors.

Search engines rely on sitemaps to find and refresh deep pages; profiles with reach numbers change often and need recrawling.

• Large file

  Split into several sitemap files.

• Your websiteSitemap index (checked twice on October 21, 2026): 844 URLs, 735 of them blog posts; the "talents" section, which should list the talent profile pages, returns a server error, so no talent profile appears in the sitemap. Profile pages themselves load with their own title ("<name> - Dulcedo"), description and canonical tag.Source
• Your websiteRoster category pages (checked October 21, 2026): of the 72 category pages in the sitemap, 49 have the page title "Dulcedo - Dulcedo", 16 "Listing talent - Dulcedo" and 2 "Dulcedo FR - Dulcedo FR"; 67 have no meta description. They include influencer categories such as QC/Francophones (32 talents), Indigenous, LGBTQ+, BIPOC, Parenthood and Podcast, athlete categories (NHL, PWHL, Olympians, Paralympics), gaming (FPS, Fortnite, live streaming) and every model board. Each page has filters for platform, total reach, audience gender, age and location.Source

Translate titles and descriptions for the French and Spanish homepages, branch and category pages, add hreflang between language versions, and list them in the sitemap.

Montreal is Dulcedo's home market; French search results showing English text lose clicks to French-language rivals.

• Duplicate content

  Hreflang and self-canonicals fix it.

• Your websiteLanguages: the menu offers EN, FR and ES. The Spanish homepage (/es, lang "es-MX") has an English title and description ("Talent Management Agency in North America | Dulcedo - Dulcedo ES"); French profile pages carry English descriptions; pages have no hreflang tags; only 8 of the 844 sitemap URLs are French or Spanish, and one French blog URL has a Portuguese slug.Source
• Your websiteRoster category pages (checked October 21, 2026): of the 72 category pages in the sitemap, 49 have the page title "Dulcedo - Dulcedo", 16 "Listing talent - Dulcedo" and 2 "Dulcedo FR - Dulcedo FR"; 67 have no meta description. They include influencer categories such as QC/Francophones (32 talents), Indigenous, LGBTQ+, BIPOC, Parenthood and Podcast, athlete categories (NHL, PWHL, Olympians, Paralympics), gaming (FPS, Fortnite, live streaming) and every model board. Each page has filters for platform, total reach, audience gender, age and location.Source

Inline the critical CSS and fonts for the headline, defer the intro animation, remove the zoom block, and add a share image so links on social and messaging look branded.

Brand managers open agency links on phones; a fast, shareable homepage is a first impression.

• Animation feel changes

  Show the headline first, animate after.

• Google PageSpeedHomepage, October 21, 2026: real visitors fail Core Web Vitals on loading (LCP 2.97s against 2.5s) while responsiveness (INP 182 ms) and layout (CLS 0.02) pass; across the whole site real-visitor LCP is 2.45s, just inside the limit. The largest element is the headline text "We elevate voices that shape culture"; render-blocking requests cost about 1.8s in the lab (mobile score 62, desktop 90). The viewport setting blocks pinch-zoom, and the homepage has no social share image.Source

With brand and talent approval, publish one case study a month: brief, talent mix, content, reach, engagement and outcomes. Link them from the roster pages and the Cast tool.

Brands buy on proof; the reports already exist.

• Brands decline

  Publish anonymised results by category.

• HiringStill open: Account Manager - Influencer (Toronto, posted May 22, 2026), who will "Track performance by evaluating key performance indicators (KPIs) and present comprehensive reports at the end of each partnership"; Senior Manager, Athlete (Toronto, posted May 20) for athletes as "brands, businesses, and long-term growth stories" in "the next chapter of our sports unit"; and Team Manager, Senior Talent Agent (remote, posted July 19) at an agency "with over 350 creators", with "uncapped individual commissions".Source
• Your websiteBlog (735 posts): talent news (NYFW, the Milano Cortina 2026 Olympics, a Formula 1 Grand Prix Montreal takeover, a Montreal model search on September 19, 2026) and brand-facing guides such as "How to Find the Right Influencer for Your Brand", "What Brands Look for When Casting Influencers", "Influencer Marketing vs Celebrity Endorsement" and "Athlete Sponsorships & NIL Deals". The Case Studies category lists about 14 posts. The What We Do page features projects for Aldo and Gymshark without results.Source
• Your websiteHomepage and Cast tool: featured profiles show "Social reach" per platform and an "Add to my cast" button; the Cast page says "Build your cast. SIMPLY add profiles HERE AND FILL a REQUEST" in three steps (choose profiles, send a request, meet the talent). The contact router asks "What brings you here today?" (contact an agent, become a model, apply as talent, general, press, careers); that page is titled "Dulcedo - Dulcedo". Office pages exist for Los Angeles, Toronto and Montreal only.Source

Add budget range, dates and market to the Cast request, route it to the right branch lead, and confirm by email with a response time. Track request to signed deal.

Better briefs mean faster, more accurate proposals.

• Longer form

  Keep fields optional.

• Your websiteHomepage and Cast tool: featured profiles show "Social reach" per platform and an "Add to my cast" button; the Cast page says "Build your cast. SIMPLY add profiles HERE AND FILL a REQUEST" in three steps (choose profiles, send a request, meet the talent). The contact router asks "What brings you here today?" (contact an agent, become a model, apply as talent, general, press, careers); that page is titled "Dulcedo - Dulcedo". Office pages exist for Los Angeles, Toronto and Montreal only.Source
• HiringSenior Manager, Project & Transformation (Montreal, posted September 2, 2026): Dulcedo is "the largest multidisciplinary talent management group in Canada" managing "500+ models, hundreds of Olympic and professional athletes, and a growing roster of top-tier digital creators, influencers, and streamers", with offices in Montreal and Toronto and "an extensive network across Los Angeles, New York, Miami"; the role leads "the company's most complex cross-functional projects", including systems implementations, as Dulcedo scales.Source

Add a HYPERMUSE page and menu link: what it makes, how talent consent and digital likeness are handled, sample work, and a brief form. Cross-link from branch pages.

Brands looking for AI content want a trustworthy partner; the talent agency's name supplies trust.

• Talent worry about AI

  Lead with consent and fair pay.

• HiringSocial Content Strategist (Montreal, posted September 23, 2026) for HYPERMUSE Studio, "Dulcedo Group's AI Image & Video studio", built to deliver "campaign-ready content with the speed and flexibility of AI" while keeping "consent, fairness, creative integrity, and trust" and managing "digital likeness and AI-generated assets" with rigorous standards. The role owns the studio's "established IP accounts across Instagram, TikTok", its newsletter and "the marketing strategy for our product launches", and will "Spot collaboration opportunities with creators, brands, and partners across the Dulcedo network".Source
• Your websiteInfluencers branch page: services are influencer management with "dedicated account managers who focus on events, campaign, management, and strategic gifting", campaign execution ("negotiating premium rates", approvals, invoicing), social media strategy, personal brand building and business development. History page: founded in 2008 as a model agency; added influencer, sports and entertainment, digital agency and gaming divisions over time.Source

Offer talents an opt-in programme: a licensed digital likeness for approved brand uses, priced per use, with veto rights and reporting. Pilot with five talents.

It creates new income for talent and new formats for brands without extra shoot days.

• Reputation risk

  Talent approve every use.

• HiringSocial Content Strategist (Montreal, posted September 23, 2026) for HYPERMUSE Studio, "Dulcedo Group's AI Image & Video studio", built to deliver "campaign-ready content with the speed and flexibility of AI" while keeping "consent, fairness, creative integrity, and trust" and managing "digital likeness and AI-generated assets" with rigorous standards. The role owns the studio's "established IP accounts across Instagram, TikTok", its newsletter and "the marketing strategy for our product launches", and will "Spot collaboration opportunities with creators, brands, and partners across the Dulcedo network".Source
• HiringSenior Manager, Project & Transformation (Montreal, posted September 2, 2026): Dulcedo is "the largest multidisciplinary talent management group in Canada" managing "500+ models, hundreds of Olympic and professional athletes, and a growing roster of top-tier digital creators, influencers, and streamers", with offices in Montreal and Toronto and "an extensive network across Los Angeles, New York, Miami"; the role leads "the company's most complex cross-functional projects", including systems implementations, as Dulcedo scales.Source

Send brands a monthly roster drop by category and new case studies; send talent tips and opportunities. Track replies and cast requests.

Targeted content gets opened; brand newsletters bring repeat bookings.

• List too small

  Add a sign-up on the Cast page.

• HiringSocial Content Strategist (Montreal, posted September 23, 2026) for HYPERMUSE Studio, "Dulcedo Group's AI Image & Video studio", built to deliver "campaign-ready content with the speed and flexibility of AI" while keeping "consent, fairness, creative integrity, and trust" and managing "digital likeness and AI-generated assets" with rigorous standards. The role owns the studio's "established IP accounts across Instagram, TikTok", its newsletter and "the marketing strategy for our product launches", and will "Spot collaboration opportunities with creators, brands, and partners across the Dulcedo network".Source
• Your websiteHomepage and Cast tool: featured profiles show "Social reach" per platform and an "Add to my cast" button; the Cast page says "Build your cast. SIMPLY add profiles HERE AND FILL a REQUEST" in three steps (choose profiles, send a request, meet the talent). The contact router asks "What brings you here today?" (contact an agent, become a model, apply as talent, general, press, careers); that page is titled "Dulcedo - Dulcedo". Office pages exist for Los Angeles, Toronto and Montreal only.Source
• Your websiteBlog (735 posts): talent news (NYFW, the Milano Cortina 2026 Olympics, a Formula 1 Grand Prix Montreal takeover, a Montreal model search on September 19, 2026) and brand-facing guides such as "How to Find the Right Influencer for Your Brand", "What Brands Look for When Casting Influencers", "Influencer Marketing vs Celebrity Endorsement" and "Athlete Sponsorships & NIL Deals". The Case Studies category lists about 14 posts. The What We Do page features projects for Aldo and Gymshark without results.Source

Build brand-ready pages for each league and for Olympic and Paralympic athletes: audience data, past partnerships, availability windows, and a cast link.

Sponsors plan around seasons and Games; ready pages shorten their search.

• League rules on endorsements

  Check each league's rules.

• HiringStill open: Account Manager - Influencer (Toronto, posted May 22, 2026), who will "Track performance by evaluating key performance indicators (KPIs) and present comprehensive reports at the end of each partnership"; Senior Manager, Athlete (Toronto, posted May 20) for athletes as "brands, businesses, and long-term growth stories" in "the next chapter of our sports unit"; and Team Manager, Senior Talent Agent (remote, posted July 19) at an agency "with over 350 creators", with "uncapped individual commissions".Source
• Your websiteRoster category pages (checked October 21, 2026): of the 72 category pages in the sitemap, 49 have the page title "Dulcedo - Dulcedo", 16 "Listing talent - Dulcedo" and 2 "Dulcedo FR - Dulcedo FR"; 67 have no meta description. They include influencer categories such as QC/Francophones (32 talents), Indigenous, LGBTQ+, BIPOC, Parenthood and Podcast, athlete categories (NHL, PWHL, Olympians, Paralympics), gaming (FPS, Fortnite, live streaming) and every model board. Each page has filters for platform, total reach, audience gender, age and location.Source
• Your websiteBlog (735 posts): talent news (NYFW, the Milano Cortina 2026 Olympics, a Formula 1 Grand Prix Montreal takeover, a Montreal model search on September 19, 2026) and brand-facing guides such as "How to Find the Right Influencer for Your Brand", "What Brands Look for When Casting Influencers", "Influencer Marketing vs Celebrity Endorsement" and "Athlete Sponsorships & NIL Deals". The Case Studies category lists about 14 posts. The What We Do page features projects for Aldo and Gymshark without results.Source

Package the francophone roster as an offer for English-Canadian and US brands: creators, French content and adaptation, with a page in English aimed at those brands.

Few agencies combine a francophone roster with North American reach.

• Small pool

  Add creators as demand shows.

• Your websiteRoster category pages (checked October 21, 2026): of the 72 category pages in the sitemap, 49 have the page title "Dulcedo - Dulcedo", 16 "Listing talent - Dulcedo" and 2 "Dulcedo FR - Dulcedo FR"; 67 have no meta description. They include influencer categories such as QC/Francophones (32 talents), Indigenous, LGBTQ+, BIPOC, Parenthood and Podcast, athlete categories (NHL, PWHL, Olympians, Paralympics), gaming (FPS, Fortnite, live streaming) and every model board. Each page has filters for platform, total reach, audience gender, age and location.Source
• HiringSenior Manager, Project & Transformation (Montreal, posted September 2, 2026): Dulcedo is "the largest multidisciplinary talent management group in Canada" managing "500+ models, hundreds of Olympic and professional athletes, and a growing roster of top-tier digital creators, influencers, and streamers", with offices in Montreal and Toronto and "an extensive network across Los Angeles, New York, Miami"; the role leads "the company's most complex cross-functional projects", including systems implementations, as Dulcedo scales.Source
• Your websiteLanguages: the menu offers EN, FR and ES. The Spanish homepage (/es, lang "es-MX") has an English title and description ("Talent Management Agency in North America | Dulcedo - Dulcedo ES"); French profile pages carry English descriptions; pages have no hreflang tags; only 8 of the 844 sitemap URLs are French or Spanish, and one French blog URL has a Portuguese slug.Source

Send an automatic acknowledgment with timing, score applications by reach and fit, and track signings by source (blog, model search, forms, referrals).

Strong talent choose the agency that answers first.

• Too many applicants

  Clear minimums on the form.

• Your websiteHomepage and Cast tool: featured profiles show "Social reach" per platform and an "Add to my cast" button; the Cast page says "Build your cast. SIMPLY add profiles HERE AND FILL a REQUEST" in three steps (choose profiles, send a request, meet the talent). The contact router asks "What brings you here today?" (contact an agent, become a model, apply as talent, general, press, careers); that page is titled "Dulcedo - Dulcedo". Office pages exist for Los Angeles, Toronto and Montreal only.Source
• Your websiteBlog (735 posts): talent news (NYFW, the Milano Cortina 2026 Olympics, a Formula 1 Grand Prix Montreal takeover, a Montreal model search on September 19, 2026) and brand-facing guides such as "How to Find the Right Influencer for Your Brand", "What Brands Look for When Casting Influencers", "Influencer Marketing vs Celebrity Endorsement" and "Athlete Sponsorships & NIL Deals". The Case Studies category lists about 14 posts. The What We Do page features projects for Aldo and Gymshark without results.Source

Standardise the report: goals, content, reach, engagement, sales where known, learnings, and a next-campaign proposal with talent options.

Renewals are cheaper than new brands, and the report is the moment of proof.

• Missing data

  Agree data sharing in the contract.

• HiringStill open: Account Manager - Influencer (Toronto, posted May 22, 2026), who will "Track performance by evaluating key performance indicators (KPIs) and present comprehensive reports at the end of each partnership"; Senior Manager, Athlete (Toronto, posted May 20) for athletes as "brands, businesses, and long-term growth stories" in "the next chapter of our sports unit"; and Team Manager, Senior Talent Agent (remote, posted July 19) at an agency "with over 350 creators", with "uncapped individual commissions".Source
• HiringSenior Manager, Project & Transformation (Montreal, posted September 2, 2026): Dulcedo is "the largest multidisciplinary talent management group in Canada" managing "500+ models, hundreds of Olympic and professional athletes, and a growing roster of top-tier digital creators, influencers, and streamers", with offices in Montreal and Toronto and "an extensive network across Los Angeles, New York, Miami"; the role leads "the company's most complex cross-functional projects", including systems implementations, as Dulcedo scales.Source

Offer packages that combine branches (an athlete face, creators for reach, models for the shoot) with one contract and one account manager.

Packages raise deal size and use Dulcedo's breadth as the difference.

• Talent schedules clash

  Pre-check availability.

• HiringSenior Manager, Project & Transformation (Montreal, posted September 2, 2026): Dulcedo is "the largest multidisciplinary talent management group in Canada" managing "500+ models, hundreds of Olympic and professional athletes, and a growing roster of top-tier digital creators, influencers, and streamers", with offices in Montreal and Toronto and "an extensive network across Los Angeles, New York, Miami"; the role leads "the company's most complex cross-functional projects", including systems implementations, as Dulcedo scales.Source
• Your websiteInfluencers branch page: services are influencer management with "dedicated account managers who focus on events, campaign, management, and strategic gifting", campaign execution ("negotiating premium rates", approvals, invoicing), social media strategy, personal brand building and business development. History page: founded in 2008 as a model agency; added influencer, sports and entertainment, digital agency and gaming divisions over time.Source
• Competitor researchRivals' own homepages: Viral Nation (Toronto), "The Global Leader in Social Media Transformation & Commerce", offering "Influencer Marketing, Paid Performance, Owned Social, and Creative and Content Services"; Elite Model Management, "Premier Fashion Agency Since 1977", representing talent "from NYC, LA, Miami, and Toronto".See the research Source

Add New York and Miami pages with the local team, local talent and local work, and link them from the footer and contact router.

Local pages win "talent agency New York" searches and reassure US brands.

• No physical office

  Say "team" rather than "office".

• Your websiteHomepage and Cast tool: featured profiles show "Social reach" per platform and an "Add to my cast" button; the Cast page says "Build your cast. SIMPLY add profiles HERE AND FILL a REQUEST" in three steps (choose profiles, send a request, meet the talent). The contact router asks "What brings you here today?" (contact an agent, become a model, apply as talent, general, press, careers); that page is titled "Dulcedo - Dulcedo". Office pages exist for Los Angeles, Toronto and Montreal only.Source
• HiringSenior Manager, Project & Transformation (Montreal, posted September 2, 2026): Dulcedo is "the largest multidisciplinary talent management group in Canada" managing "500+ models, hundreds of Olympic and professional athletes, and a growing roster of top-tier digital creators, influencers, and streamers", with offices in Montreal and Toronto and "an extensive network across Los Angeles, New York, Miami"; the role leads "the company's most complex cross-functional projects", including systems implementations, as Dulcedo scales.Source

Let brands log in, save casts, see audience data and availability, and get a shortlist from an agent within 48 hours. Keep negotiation with agents.

Self-serve discovery plus human service is faster than email and keeps brands on Dulcedo's site.

• Data accuracy

  Refresh audience data monthly.

• Your websiteHomepage and Cast tool: featured profiles show "Social reach" per platform and an "Add to my cast" button; the Cast page says "Build your cast. SIMPLY add profiles HERE AND FILL a REQUEST" in three steps (choose profiles, send a request, meet the talent). The contact router asks "What brings you here today?" (contact an agent, become a model, apply as talent, general, press, careers); that page is titled "Dulcedo - Dulcedo". Office pages exist for Los Angeles, Toronto and Montreal only.Source
• Your websiteRoster category pages (checked October 21, 2026): of the 72 category pages in the sitemap, 49 have the page title "Dulcedo - Dulcedo", 16 "Listing talent - Dulcedo" and 2 "Dulcedo FR - Dulcedo FR"; 67 have no meta description. They include influencer categories such as QC/Francophones (32 talents), Indigenous, LGBTQ+, BIPOC, Parenthood and Podcast, athlete categories (NHL, PWHL, Olympians, Paralympics), gaming (FPS, Fortnite, live streaming) and every model board. Each page has filters for platform, total reach, audience gender, age and location.Source
• HiringSenior Manager, Project & Transformation (Montreal, posted September 2, 2026): Dulcedo is "the largest multidisciplinary talent management group in Canada" managing "500+ models, hundreds of Olympic and professional athletes, and a growing roster of top-tier digital creators, influencers, and streamers", with offices in Montreal and Toronto and "an extensive network across Los Angeles, New York, Miami"; the role leads "the company's most complex cross-functional projects", including systems implementations, as Dulcedo scales.Source

Set audience goals per IP, publish on a fixed cadence, cast roster creators as collaborators, and sell sponsored storylines once accounts reach scale.

Owned audiences give Dulcedo media revenue and a testing ground for AI formats.

• AI content disclosure

  Label AI content clearly.

• HiringSocial Content Strategist (Montreal, posted September 23, 2026) for HYPERMUSE Studio, "Dulcedo Group's AI Image & Video studio", built to deliver "campaign-ready content with the speed and flexibility of AI" while keeping "consent, fairness, creative integrity, and trust" and managing "digital likeness and AI-generated assets" with rigorous standards. The role owns the studio's "established IP accounts across Instagram, TikTok", its newsletter and "the marketing strategy for our product launches", and will "Spot collaboration opportunities with creators, brands, and partners across the Dulcedo network".Source

Publish an annual report: audience sizes by category, engagement, campaign types, rates in ranges, and French vs English trends. Launch at an industry event.

Original data earns press, links and brand trust.

• Rates sensitive

  Ranges only.

• HiringSenior Manager, Project & Transformation (Montreal, posted September 2, 2026): Dulcedo is "the largest multidisciplinary talent management group in Canada" managing "500+ models, hundreds of Olympic and professional athletes, and a growing roster of top-tier digital creators, influencers, and streamers", with offices in Montreal and Toronto and "an extensive network across Los Angeles, New York, Miami"; the role leads "the company's most complex cross-functional projects", including systems implementations, as Dulcedo scales.Source
• HiringStill open: Account Manager - Influencer (Toronto, posted May 22, 2026), who will "Track performance by evaluating key performance indicators (KPIs) and present comprehensive reports at the end of each partnership"; Senior Manager, Athlete (Toronto, posted May 20) for athletes as "brands, businesses, and long-term growth stories" in "the next chapter of our sports unit"; and Team Manager, Senior Talent Agent (remote, posted July 19) at an agency "with over 350 creators", with "uncapped individual commissions".Source
• Your websiteRoster category pages (checked October 21, 2026): of the 72 category pages in the sitemap, 49 have the page title "Dulcedo - Dulcedo", 16 "Listing talent - Dulcedo" and 2 "Dulcedo FR - Dulcedo FR"; 67 have no meta description. They include influencer categories such as QC/Francophones (32 talents), Indigenous, LGBTQ+, BIPOC, Parenthood and Podcast, athlete categories (NHL, PWHL, Olympians, Paralympics), gaming (FPS, Fortnite, live streaming) and every model board. Each page has filters for platform, total reach, audience gender, age and location.Source

Package each takeover for one sponsor: talent, content, event presence and reporting.

Events are already happening; a sponsor adds revenue.

• Event rules

  Check organiser rules.

• Your websiteBlog (735 posts): talent news (NYFW, the Milano Cortina 2026 Olympics, a Formula 1 Grand Prix Montreal takeover, a Montreal model search on September 19, 2026) and brand-facing guides such as "How to Find the Right Influencer for Your Brand", "What Brands Look for When Casting Influencers", "Influencer Marketing vs Celebrity Endorsement" and "Athlete Sponsorships & NIL Deals". The Case Studies category lists about 14 posts. The What We Do page features projects for Aldo and Gymshark without results.Source

Run an online round alongside each search: short video submissions via a form, promoted by roster creators, with finalists invited in person.

It widens reach beyond Montreal and creates content.

• Minors

  Parental consent under 18.

• Your websiteBlog (735 posts): talent news (NYFW, the Milano Cortina 2026 Olympics, a Formula 1 Grand Prix Montreal takeover, a Montreal model search on September 19, 2026) and brand-facing guides such as "How to Find the Right Influencer for Your Brand", "What Brands Look for When Casting Influencers", "Influencer Marketing vs Celebrity Endorsement" and "Athlete Sponsorships & NIL Deals". The Case Studies category lists about 14 posts. The What We Do page features projects for Aldo and Gymshark without results.Source
• Your websiteHomepage and Cast tool: featured profiles show "Social reach" per platform and an "Add to my cast" button; the Cast page says "Build your cast. SIMPLY add profiles HERE AND FILL a REQUEST" in three steps (choose profiles, send a request, meet the talent). The contact router asks "What brings you here today?" (contact an agent, become a model, apply as talent, general, press, careers); that page is titled "Dulcedo - Dulcedo". Office pages exist for Los Angeles, Toronto and Montreal only.Source