Esri growth playbook

Replace the hero MP4 with a compressed, shorter loop (target under 1.5 MB, in WebM and MP4) with a poster frame, and load it only after the page has painted. Remove loading="lazy" and set fetchpriority="high" on the banner image, served through the image server at the right width for each screen. Then handle the other PageSpeed items: cache lifetimes, render-blocking tags and image sizes. Apply the same template check to the industry and product pages that reuse the hero component.

The homepage is the first page for many government and business buyers, and a 23.6 MB page on a phone or an agency network loses them before the message lands. The fix is a few attributes and one re-encoded file.

[ ] Hero video re-encoded under 1.5 MB (WebM and MP4) with poster frame
[ ] Video starts after first paint; reduced-motion respected
[ ] Banner image: no loading="lazy", fetchpriority="high"
[ ] Banner served from the image server with srcset widths
[ ] Long cache lifetimes on static assets
[ ] Non-critical tags deferred
[ ] Re-test lab and field data after 28 days

• The animation is part of the brand

  Keep it, compressed, after the page has painted.

• Template used across many pages

  Ship the fix in the shared component and test the top 20 pages.

• HiringDigital experience hiring: a Sr. Web Strategist, Digital Experience (posted July 8, 2026) for "optimizing customer journeys for Esri's priority audiences, driving higher conversion rates" and "content strategy that serves both human users and AI-driven discovery"; a Sr. Content Marketing Strategist, Web, to "ensure our content is visible to target audiences across search platforms, including AI"; a Sr. Project Manager - Digital Experience; and a Web Content Coordinator (posted September 2).Source
• Google PageSpeedHomepage (en-us/home), mobile: performance 56; lab largest paint 35.4 s. Real Chrome visitors: largest paint 4.9 s and interaction delay 205 ms, so it fails Core Web Vitals on both (rated "slow"). The page downloads 23.6 MB in 220 requests from 41 third parties; caching would save about 6.6 s, render-blocking requests about 4 s, image delivery about 2.5 s.Source
• Your websiteHomepage HTML (checked October 21, 2026): the hero animation is an MP4 file of 15.2 MB (about-arcgis-hero-video.mp4), close to two-thirds of the page's 23.6 MB. The banner background image, which PageSpeed names as the largest content element, is marked loading="lazy" and fetchpriority="low"; an 840-pixel version of it from Esri's image server is 29 KB.Source

Review the 28 pages: refresh the strongest case studies into the current story format and link them from the Public Safety overview and each sub-industry page; redirect the old webinars, toolkits and the 2020 "Schedule a Meeting" page to current equivalents. Ask each customer for a short update on results since.

Proof already exists and only needs to be found; "what happened next" updates make strong new stories cheaply.

• Outdated numbers

  Date each story and add an update line.

• HiringSr. Industry Marketing Manager - National Government & Public Safety (Redlands, posted October 14, 2026): campaigns "to increase revenue, develop new markets, block competition, and build community"; a typical day includes "interviewing and publishing customer success stories", events and webinars, "working with professional associations" and co-marketing with partners; the role uses marketing technology to "build webpages, publish customer stories, and track analytics" and fosters "user groups, regional meetups, online forums".Source
• Your websiteMain sitemap (2,737 URLs): 240 campaign landing pages, 152 of them in year folders from 2018 (9), 2019 (65) and 2020 (78). The 28 public safety ones are live and indexable, and all but two are their own canonical; they include case studies such as "Oklahoma Highway Patrol Save 889 Miles and 14 Hours of Travel Time", "Real-Time GIS Modernizes Hamburg Police Operations", "Leon County Improves Hurricane Response and Recovery with GIS", "GIS Helps City of Zagreb with Earthquake Damage Assessment" and the Redlands Police Department, plus a 2019 FirstNet toolkit and a 2020 "Schedule a Meeting" page.Source
• Your websiteThe Public Safety overview page lists eight sub-industries, a webinar series, the Esri Safety & Security Summit, a bimonthly eBrief and the Disaster Response Program, but links no customer story. Esri's llms.txt (the guide for AI systems) lists National Government, State and Local Government, Utilities and Transportation under Industries, but not Public Safety or Defense.Source

Add Public Safety, Emergency Management, Defense and the other industry hubs to llms.txt, and give each hub a short plain-language summary and FAQ (what agencies use ArcGIS for, security authorizations, how to buy).

Assistants increasingly answer "which GIS do police and emergency managers use"; a complete guide and clear summaries help them cite Esri.

• Little direct traffic

  Measure mentions in AI answers too.

• Your websiteThe Public Safety overview page lists eight sub-industries, a webinar series, the Esri Safety & Security Summit, a bimonthly eBrief and the Disaster Response Program, but links no customer story. Esri's llms.txt (the guide for AI systems) lists National Government, State and Local Government, Utilities and Transportation under Industries, but not Public Safety or Defense.Source
• HiringDigital experience hiring: a Sr. Web Strategist, Digital Experience (posted July 8, 2026) for "optimizing customer journeys for Esri's priority audiences, driving higher conversion rates" and "content strategy that serves both human users and AI-driven discovery"; a Sr. Content Marketing Strategist, Web, to "ensure our content is visible to target audiences across search platforms, including AI"; a Sr. Project Manager - Digital Experience; and a Web Content Coordinator (posted September 2).Source
• Your websiteNational Government pages: ArcGIS has "FedRAMP moderate authorization and ISO 27001 certification"; "Trusted by 95 percent of the largest national governments, 80 percent of the largest cities, and 70 percent of the largest global companies"; the procurement page gives GSA Schedule GS-35F-253CA (contract period to March 18, 2030), enterprise agreements, and "more than 80 distributors worldwide" for international governments.Source

Measure time from form to first sales touch by industry, set a one-business-day SLA for meeting requests, route by industry and region, and stop routing old campaign forms to no one.

Fast follow-up is the cheapest conversion lift in B2B, and it shows which forms still produce demand.

• Sales capacity

  Prioritize by intent score.

• HiringDemand and marketing operations: a Sr. Marketing Strategist, Lead Lifecycle Management (posted July 29, 2026) who tracks "speed-to-lead, conversion, and lead quality" and sets "service-level agreements" between marketing and sales; a Sr. Marketing Activation Specialist (paid, owned and email activation); a Sr. Marketing Data Specialist (segments "based on intent, engagement"); and a Sr. Campaign Strategist to "expand engagement across buying groups".Source
• Your websiteMain sitemap (2,737 URLs): 240 campaign landing pages, 152 of them in year folders from 2018 (9), 2019 (65) and 2020 (78). The 28 public safety ones are live and indexable, and all but two are their own canonical; they include case studies such as "Oklahoma Highway Patrol Save 889 Miles and 14 Hours of Travel Time", "Real-Time GIS Modernizes Hamburg Police Operations", "Leon County Improves Hurricane Response and Recovery with GIS", "GIS Helps City of Zagreb with Earthquake Damage Assessment" and the Redlands Police Department, plus a 2019 FirstNet toolkit and a 2020 "Schedule a Meeting" page.Source

List every tag with its owner and purpose, remove those with no current campaign, move the rest behind consent and load them after the page, and keep a quarterly review.

Fewer tags mean faster pages and fewer privacy concerns from public-sector buyers.

• Attribution gaps

  Keep server-side measurement for key events.

• Your websiteThe homepage loads tags and pixels from 41 third parties, including Adobe tag management (32 requests), Marketo and Pardot, DemandBase, LiveRamp, Mouseflow, Dynatrace, LinkedIn, Facebook and more than ten advertising exchanges; four third-party cookies are set and four console errors are logged.Source
• Google PageSpeedHomepage (en-us/home), mobile: performance 56; lab largest paint 35.4 s. Real Chrome visitors: largest paint 4.9 s and interaction delay 205 ms, so it fails Core Web Vitals on both (rated "slow"). The page downloads 23.6 MB in 220 requests from 41 third parties; caching would save about 6.6 s, render-blocking requests about 4 s, image delivery about 2.5 s.Source
• HiringDemand and marketing operations: a Sr. Marketing Strategist, Lead Lifecycle Management (posted July 29, 2026) who tracks "speed-to-lead, conversion, and lead quality" and sets "service-level agreements" between marketing and sales; a Sr. Marketing Activation Specialist (paid, owned and email activation); a Sr. Marketing Data Specialist (segments "based on intent, engagement"); and a Sr. Campaign Strategist to "expand engagement across buying groups".Source

Sort them into refresh (strong stories), redirect (old offers) and remove, and keep a rule that campaign pages expire or redirect after a year.

A cleaner site helps search and AI find current pages, and keeps buyers away from expired offers.

• Lost backlinks

  Redirect to the closest current page.

• Your websiteMain sitemap (2,737 URLs): 240 campaign landing pages, 152 of them in year folders from 2018 (9), 2019 (65) and 2020 (78). The 28 public safety ones are live and indexable, and all but two are their own canonical; they include case studies such as "Oklahoma Highway Patrol Save 889 Miles and 14 Hours of Travel Time", "Real-Time GIS Modernizes Hamburg Police Operations", "Leon County Improves Hurricane Response and Recovery with GIS", "GIS Helps City of Zagreb with Earthquake Damage Assessment" and the Redlands Police Department, plus a 2019 FirstNet toolkit and a 2020 "Schedule a Meeting" page.Source
• HiringDigital experience hiring: a Sr. Web Strategist, Digital Experience (posted July 8, 2026) for "optimizing customer journeys for Esri's priority audiences, driving higher conversion rates" and "content strategy that serves both human users and AI-driven discovery"; a Sr. Content Marketing Strategist, Web, to "ensure our content is visible to target audiences across search platforms, including AI"; a Sr. Project Manager - Digital Experience; and a Web Content Coordinator (posted September 2).Source

Produce a monthly 60-90 second story with each featured agency, cut for YouTube Shorts, LinkedIn and Instagram, and link each to the matching case study and webinar.

Public safety audiences share peer stories, and video reaches people who never read case studies.

• Agency approvals

  Agree review steps up front.

• HiringSr. Social Media Specialist (Redlands, posted September 18, 2026): "develop social media content with a focus on video content for all platforms", "Shoot, produce, and edit video content", "a special focus on social video and YouTube"; recommended: "paid social media campaigns and influencer partnerships" and "in-studio or remote-recorded video podcasts".Source
• Your websiteEmergency management page: the US Coast Guard's "geospatial data-driven response reopened Baltimore's port in 76 days"; the Esri Disaster Response Program "For over 25 years ... has provided GIS support to our users and the global community during disasters".Source
• Your websiteMain sitemap (2,737 URLs): 240 campaign landing pages, 152 of them in year folders from 2018 (9), 2019 (65) and 2020 (78). The 28 public safety ones are live and indexable, and all but two are their own canonical; they include case studies such as "Oklahoma Highway Patrol Save 889 Miles and 14 Hours of Travel Time", "Real-Time GIS Modernizes Hamburg Police Operations", "Leon County Improves Hurricane Response and Recovery with GIS", "GIS Helps City of Zagreb with Earthquake Damage Assessment" and the Redlands Police Department, plus a 2019 FirstNet toolkit and a 2020 "Schedule a Meeting" page.Source
• HiringSr. Industry Marketing Manager - National Government & Public Safety (Redlands, posted October 14, 2026): campaigns "to increase revenue, develop new markets, block competition, and build community"; a typical day includes "interviewing and publishing customer success stories", events and webinars, "working with professional associations" and co-marketing with partners; the role uses marketing technology to "build webpages, publish customer stories, and track analytics" and fosters "user groups, regional meetups, online forums".Source

Build one buying page for federal and public safety buyers: authorizations, GSA schedule items, enterprise agreements, typical timelines, and a direct contact with the federal team.

Procurement clarity removes a common delay in public-sector deals.

• Contract details change

  Link to the official schedule.

• Your websiteNational Government pages: ArcGIS has "FedRAMP moderate authorization and ISO 27001 certification"; "Trusted by 95 percent of the largest national governments, 80 percent of the largest cities, and 70 percent of the largest global companies"; the procurement page gives GSA Schedule GS-35F-253CA (contract period to March 18, 2030), enterprise agreements, and "more than 80 distributors worldwide" for international governments.Source
• HiringSr. Industry Marketing Manager - National Government & Public Safety (Redlands, posted October 14, 2026): campaigns "to increase revenue, develop new markets, block competition, and build community"; a typical day includes "interviewing and publishing customer success stories", events and webinars, "working with professional associations" and co-marketing with partners; the role uses marketing technology to "build webpages, publish customer stories, and track analytics" and fosters "user groups, regional meetups, online forums".Source
• Your websiteSite and developer footprint: about 8,200 sitemap URLs (4,124 partner pages, 531 training pages, 495 blog posts); one locale (en-us) on esri.com, with more than 80 distributors abroad; 721 public GitHub repositories (arcgis-python-api has about 2,200 stars) and 73 npm packages with about 200,000 weekly downloads. Buying paths: the Esri Store, user types, enterprise agreements and ArcGIS for Developers.Source

Pick four associations, offer member webinars, a GIS readiness checklist and conference sessions with customers, and track member leads.

Association channels reach decision-makers who ignore ads.

• Pay-to-play

  Lead with content, not booths.

• HiringSr. Industry Marketing Manager - National Government & Public Safety (Redlands, posted October 14, 2026): campaigns "to increase revenue, develop new markets, block competition, and build community"; a typical day includes "interviewing and publishing customer success stories", events and webinars, "working with professional associations" and co-marketing with partners; the role uses marketing technology to "build webpages, publish customer stories, and track analytics" and fosters "user groups, regional meetups, online forums".Source
• Your websiteThe Public Safety overview page lists eight sub-industries, a webinar series, the Esri Safety & Security Summit, a bimonthly eBrief and the Disaster Response Program, but links no customer story. Esri's llms.txt (the guide for AI systems) lists National Government, State and Local Government, Utilities and Transportation under Industries, but not Public Safety or Defense.Source

Build an ROI page per industry (claims, site selection, risk) with two customer numbers each and a short calculator, and use them in mid-market outreach.

Commercial buyers fund projects on ROI, and the sales leads need it in every account.

• Few public numbers

  Use ranges and anonymized results.

• HiringSales hiring: Sales Team Leads - Commercial (Mid-Market Accounts) in Chicago, Redlands, Charlotte and Philadelphia covering "Hi-Tech, Media & Entertainment, Consumer Goods & Services, Insurance and Financial Services"; a Sr. Business Development Manager - Emerging Markets (Vienna, Virginia, posted October 13) to "position geospatial technology within major donor- or fund-financed programs" with distributors. Esri's board lists about 500 open roles.Source
• Your websiteNational Government pages: ArcGIS has "FedRAMP moderate authorization and ISO 27001 certification"; "Trusted by 95 percent of the largest national governments, 80 percent of the largest cities, and 70 percent of the largest global companies"; the procurement page gives GSA Schedule GS-35F-253CA (contract period to March 18, 2030), enterprise agreements, and "more than 80 distributors worldwide" for international governments.Source

For the top public safety and government accounts, run three message tracks (capability, security and cost, mission outcomes) and track engagement by account, not by lead.

Deals stall when one buyer is convinced and the others are not.

• Data gaps

  Enrich roles before launch.

• HiringDemand and marketing operations: a Sr. Marketing Strategist, Lead Lifecycle Management (posted July 29, 2026) who tracks "speed-to-lead, conversion, and lead quality" and sets "service-level agreements" between marketing and sales; a Sr. Marketing Activation Specialist (paid, owned and email activation); a Sr. Marketing Data Specialist (segments "based on intent, engagement"); and a Sr. Campaign Strategist to "expand engagement across buying groups".Source
• HiringSr. Industry Marketing Manager - National Government & Public Safety (Redlands, posted October 14, 2026): campaigns "to increase revenue, develop new markets, block competition, and build community"; a typical day includes "interviewing and publishing customer success stories", events and webinars, "working with professional associations" and co-marketing with partners; the role uses marketing technology to "build webpages, publish customer stories, and track analytics" and fosters "user groups, regional meetups, online forums".Source
• Your websiteNational Government pages: ArcGIS has "FedRAMP moderate authorization and ISO 27001 certification"; "Trusted by 95 percent of the largest national governments, 80 percent of the largest cities, and 70 percent of the largest global companies"; the procurement page gives GSA Schedule GS-35F-253CA (contract period to March 18, 2030), enterprise agreements, and "more than 80 distributors worldwide" for international governments.Source

Use product signals (credit use, user count, app types) to trigger in-product and email guidance to the right user type or extension, with a contact path for larger accounts.

Guidance timed to real needs grows accounts without heavy sales effort.

• Prompt fatigue

  Cap prompts per month.

• HiringProduct marketing and product: a Product Marketing Manager (posted August 10, 2026) and a Product Marketing Manager - Online for "Esri's evolving SaaS products", both communicating changes in "functionality, lifecycle, and pricing"; product managers for ArcGIS Earth, ArcGIS Velocity, Imagery and Remote Sensing, and ArcGIS Online.Source
• Your websiteSite and developer footprint: about 8,200 sitemap URLs (4,124 partner pages, 531 training pages, 495 blog posts); one locale (en-us) on esri.com, with more than 80 distributors abroad; 721 public GitHub repositories (arcgis-python-api has about 2,200 stars) and 73 npm packages with about 200,000 weekly downloads. Buying paths: the Esri Store, user types, enterprise agreements and ArcGIS for Developers.Source

Record a monthly video podcast with a customer leader, publish it on YouTube with chapters, and cut it into clips for each industry team.

Long-form video builds authority and supplies a month of short clips.

• Low views early

  Promote through guests' networks.

• HiringSr. Social Media Specialist (Redlands, posted September 18, 2026): "develop social media content with a focus on video content for all platforms", "Shoot, produce, and edit video content", "a special focus on social video and YouTube"; recommended: "paid social media campaigns and influencer partnerships" and "in-studio or remote-recorded video podcasts".Source
• Your websiteNational Government pages: ArcGIS has "FedRAMP moderate authorization and ISO 27001 certification"; "Trusted by 95 percent of the largest national governments, 80 percent of the largest cities, and 70 percent of the largest global companies"; the procurement page gives GSA Schedule GS-35F-253CA (contract period to March 18, 2030), enterprise agreements, and "more than 80 distributors worldwide" for international governments.Source

Build segments by sub-industry and recent activity, map each to its story, webinar and buying page, and refresh them weekly.

Relevant content raises engagement and keeps email lists healthy.

• Thin data

  Use enrichment carefully.

• HiringDemand and marketing operations: a Sr. Marketing Strategist, Lead Lifecycle Management (posted July 29, 2026) who tracks "speed-to-lead, conversion, and lead quality" and sets "service-level agreements" between marketing and sales; a Sr. Marketing Activation Specialist (paid, owned and email activation); a Sr. Marketing Data Specialist (segments "based on intent, engagement"); and a Sr. Campaign Strategist to "expand engagement across buying groups".Source
• Your websiteThe Public Safety overview page lists eight sub-industries, a webinar series, the Esri Safety & Security Summit, a bimonthly eBrief and the Disaster Response Program, but links no customer story. Esri's llms.txt (the guide for AI systems) lists National Government, State and Local Government, Utilities and Transportation under Industries, but not Public Safety or Defense.Source

Build a hub for development banks and donor programs: eligible uses of GIS, example projects, procurement guidance and distributor contacts, and run webinars with implementing agencies.

Programs plan years ahead, and being in the design documents wins the deal.

• Long cycles

  Focus on programs in design.

• HiringSales hiring: Sales Team Leads - Commercial (Mid-Market Accounts) in Chicago, Redlands, Charlotte and Philadelphia covering "Hi-Tech, Media & Entertainment, Consumer Goods & Services, Insurance and Financial Services"; a Sr. Business Development Manager - Emerging Markets (Vienna, Virginia, posted October 13) to "position geospatial technology within major donor- or fund-financed programs" with distributors. Esri's board lists about 500 open roles.Source
• Your websiteNational Government pages: ArcGIS has "FedRAMP moderate authorization and ISO 27001 certification"; "Trusted by 95 percent of the largest national governments, 80 percent of the largest cities, and 70 percent of the largest global companies"; the procurement page gives GSA Schedule GS-35F-253CA (contract period to March 18, 2030), enterprise agreements, and "more than 80 distributors worldwide" for international governments.Source
• Your websiteSite and developer footprint: about 8,200 sitemap URLs (4,124 partner pages, 531 training pages, 495 blog posts); one locale (en-us) on esri.com, with more than 80 distributors abroad; 721 public GitHub repositories (arcgis-python-api has about 2,200 stars) and 73 npm packages with about 200,000 weekly downloads. Buying paths: the Esri Store, user types, enterprise agreements and ArcGIS for Developers.Source

Publish a yearly report on DRP responses: events supported, agencies helped, maps shared, and lessons learned, with agency quotes, and launch it to press and associations.

It turns a service Esri already provides into lasting proof for public safety buyers and media.

• Sensitive events

  Agency approval for each story.

• Your websiteEmergency management page: the US Coast Guard's "geospatial data-driven response reopened Baltimore's port in 76 days"; the Esri Disaster Response Program "For over 25 years ... has provided GIS support to our users and the global community during disasters".Source
• HiringSr. Industry Marketing Manager - National Government & Public Safety (Redlands, posted October 14, 2026): campaigns "to increase revenue, develop new markets, block competition, and build community"; a typical day includes "interviewing and publishing customer success stories", events and webinars, "working with professional associations" and co-marketing with partners; the role uses marketing technology to "build webpages, publish customer stories, and track analytics" and fosters "user groups, regional meetups, online forums".Source
• Your websiteThe Public Safety overview page lists eight sub-industries, a webinar series, the Esri Safety & Security Summit, a bimonthly eBrief and the Disaster Response Program, but links no customer story. Esri's llms.txt (the guide for AI systems) lists National Government, State and Local Government, Utilities and Transportation under Industries, but not Public Safety or Defense.Source

Track which packages lead to account signups, add a free developer key flow from the docs and samples, and run developer content on AI and mapping apps.

Developers choose platforms early, and many grow into enterprise users.

• Developers dislike marketing

  Lead with code and samples.

• Your websiteSite and developer footprint: about 8,200 sitemap URLs (4,124 partner pages, 531 training pages, 495 blog posts); one locale (en-us) on esri.com, with more than 80 distributors abroad; 721 public GitHub repositories (arcgis-python-api has about 2,200 stars) and 73 npm packages with about 200,000 weekly downloads. Buying paths: the Esri Store, user types, enterprise agreements and ArcGIS for Developers.Source
• Competitor researchRivals' own homepages: Felt, "The map your business runs on: AI-native GIS" ("ask Felt AI in plain language, and run full GIS analysis in the browser"); CARTO, "The Agentic GIS Platform"; Mapbox, "APIs and SDKs for AI-powered maps"; QGIS, "Spatial without Compromise" (free and open source).See the research Source
• HiringProduct marketing and product: a Product Marketing Manager (posted August 10, 2026) and a Product Marketing Manager - Online for "Esri's evolving SaaS products", both communicating changes in "functionality, lifecycle, and pricing"; product managers for ArcGIS Earth, ArcGIS Velocity, Imagery and Remote Sensing, and ArcGIS Online.Source

Publish a clear page on what ArcGIS AI does today (assistants, imagery models, automation), with examples, security and governance, and a fair comparison for buyers evaluating newer tools.

Blocking competition is part of the industry marketing brief, and a direct answer keeps evaluations on Esri's terms.

• Feature claims age fast

  Update with each release.

• Competitor researchRivals' own homepages: Felt, "The map your business runs on: AI-native GIS" ("ask Felt AI in plain language, and run full GIS analysis in the browser"); CARTO, "The Agentic GIS Platform"; Mapbox, "APIs and SDKs for AI-powered maps"; QGIS, "Spatial without Compromise" (free and open source).See the research Source
• HiringSr. Industry Marketing Manager - National Government & Public Safety (Redlands, posted October 14, 2026): campaigns "to increase revenue, develop new markets, block competition, and build community"; a typical day includes "interviewing and publishing customer success stories", events and webinars, "working with professional associations" and co-marketing with partners; the role uses marketing technology to "build webpages, publish customer stories, and track analytics" and fosters "user groups, regional meetups, online forums".Source
• Your websiteNational Government pages: ArcGIS has "FedRAMP moderate authorization and ISO 27001 certification"; "Trusted by 95 percent of the largest national governments, 80 percent of the largest cities, and 70 percent of the largest global companies"; the procurement page gives GSA Schedule GS-35F-253CA (contract period to March 18, 2030), enterprise agreements, and "more than 80 distributors worldwide" for international governments.Source

Build a simple calculator (travel time, field data collection, response coordination) using published customer results, with sources linked.

Budget-holders need a number to take to councils and legislatures.

• Old numbers

  Use verified and dated results.

• Your websiteMain sitemap (2,737 URLs): 240 campaign landing pages, 152 of them in year folders from 2018 (9), 2019 (65) and 2020 (78). The 28 public safety ones are live and indexable, and all but two are their own canonical; they include case studies such as "Oklahoma Highway Patrol Save 889 Miles and 14 Hours of Travel Time", "Real-Time GIS Modernizes Hamburg Police Operations", "Leon County Improves Hurricane Response and Recovery with GIS", "GIS Helps City of Zagreb with Earthquake Damage Assessment" and the Redlands Police Department, plus a 2019 FirstNet toolkit and a 2020 "Schedule a Meeting" page.Source
• HiringSr. Industry Marketing Manager - National Government & Public Safety (Redlands, posted October 14, 2026): campaigns "to increase revenue, develop new markets, block competition, and build community"; a typical day includes "interviewing and publishing customer success stories", events and webinars, "working with professional associations" and co-marketing with partners; the role uses marketing technology to "build webpages, publish customer stories, and track analytics" and fosters "user groups, regional meetups, online forums".Source

Add a "partner solutions for public safety" section with certified partners by use case, and run joint webinars with the top three.

Agencies buy complete solutions, and partners bring their own reach.

• Partner favoritism

  Use clear inclusion criteria.

• Your websiteSite and developer footprint: about 8,200 sitemap URLs (4,124 partner pages, 531 training pages, 495 blog posts); one locale (en-us) on esri.com, with more than 80 distributors abroad; 721 public GitHub repositories (arcgis-python-api has about 2,200 stars) and 73 npm packages with about 200,000 weekly downloads. Buying paths: the Esri Store, user types, enterprise agreements and ArcGIS for Developers.Source
• Your websiteThe Public Safety overview page lists eight sub-industries, a webinar series, the Esri Safety & Security Summit, a bimonthly eBrief and the Disaster Response Program, but links no customer story. Esri's llms.txt (the guide for AI systems) lists National Government, State and Local Government, Utilities and Transportation under Industries, but not Public Safety or Defense.Source
• HiringSr. Industry Marketing Manager - National Government & Public Safety (Redlands, posted October 14, 2026): campaigns "to increase revenue, develop new markets, block competition, and build community"; a typical day includes "interviewing and publishing customer success stories", events and webinars, "working with professional associations" and co-marketing with partners; the role uses marketing technology to "build webpages, publish customer stories, and track analytics" and fosters "user groups, regional meetups, online forums".Source