Forthea growth playbook

Swap the SaaS page's featured result for Mitratech (demo requests, organic revenue, AI answers) and add a meta description to the case study. Then make a proof grid: for each of the ten industry pages, pick the newest and strongest result, add a second "AI search" result where one exists (Paul Davis Milwaukee for residential services, GMN Bearing and the industrial roundup for B2B), and link two related case studies. Give sales and the project coordinator the same grid as a one-page proof sheet for proposals.

Visitors from SaaS companies see a peer with the metric they care about (demo requests), and every industry page shows that Forthea already wins in AI search, the service buyers are now asking about.

Industry / current featured result / newest result / AI-search result / two related case studies
Software + SaaS / New Horizons / Mitratech / Mitratech / ...
B2B / CEMEX / industrial roundup / GMN Bearing / ...
Home services / The Repipe Company / Paul Davis franchise / Paul Davis Milwaukee / ...
Repeat for legal, finance, medical, e-commerce, automotive, multifamily, oil + gas

• Client approval for new placements

  Use results already published on the site.

• Your websiteThe Software + SaaS industry page promises to "accelerate demand by attracting and converting qualified leads", but its featured result and only case-study link is New Horizons Learning Group, an IT training company ("753% increase in organic conversions"). It does not link the Mitratech case study.Source
• Your websiteMitratech case study, the only one of 41 case studies tagged "Software + SaaS": a "fast-growing B2B SaaS company in compliance, HR, and legal software"; results "300% increase in AI answers", "231% increase in demo requests", "2X increase in organic revenue", "85% increase in non-brand keyword rankings". It is also the only case study with no meta description (checked October 23, 2026).Source
• Your websiteIndustry pages (10 in the menu) each feature one result: B2B shows CEMEX "37x return on ad spend"; Home Builders + Residential Services shows The Repipe Company "700% increase in YoY conversions"; Legal shows Raizner Slania "241% increase in conversions"; Finance shows Wellby "47% increase in MQLs"; Oil + Gas shows NOV. The newer AI-search results (Paul Davis Milwaukee, GMN Bearing, Mitratech) are not featured on any of them.Source
• Your websiteCase study library (41 pages): the newest are AI-search and PPC results, e.g. Paul Davis Milwaukee "from 1 to 61 AI Overview appearances, a 59% increase in call volume", GMN Bearing (AEO, "26x ROAS"), an industrial-sector roundup, Power Temp Systems (2.5x conversions) and an AI Max for Search test (186% more conversions). Older ones include "covid-19" and "multifamily-leasing-during-pandemic".Source
• HiringDirector of Sales (Houston; posting updated August 26, 2026 and listed on the careers page): "Create and implement both marketing and sales (M&S) plans", "Improve M&S collateral and processes (e.g. sales presentations, case studies, proposals, reports...)", "Lay the foundation for a future M&S team", and "You must be awesome at opening doors, and getting appointments from a cold start."Source
• Your websiteNews, February 5, 2026: Forthea was named PPC Agency of the Year for the fourth consecutive year at the 2025 US Agency Awards, "the first agency to achieve this feat in the awards' history", and won Silver for Best SEO Campaign for its work with Mitratech; it describes its aim as being the "McKinsey of Marketing".Source

List clients without AEO, run a light AI-visibility check for each (do they appear in AI answers for five money queries; do competitors), and bring the result to their next review with a fixed-price add-on.

Clients already trust the team, and seeing a rival named in an AI answer is a strong reason to act.

• Clients feel up-sold

  Lead with the finding, not the price.

• HiringMarketing Project Coordinator (Houston, posted September 23, 2026): "Review account performance and present suggestions and proposals for up-sells", "Support the Account Lead on renewals by tracking renewal dates, pulling performance results, and preparing talking points", "Help write proposals for new services, add-ons, and upgrades" and "Proactively monitor and report on client success to internal teams".Source
• Your websiteAEO service page: "Request an AI Audit"; services listed are AI Visibility Audit, Search Everywhere Strategy (SEOx), AEO, Content Mapping & LLM Training, Competitive Analysis, and AEO Analysis + Reporting; a quote from a "B2B SaaS Client // CMO". There are separate AEO and GEO pages, and a downloads page with a Multifamily AEO Cheat Sheet and a 2026 Multifamily Marketing Trends Report.Source
• Your websiteCase study library (41 pages): the newest are AI-search and PPC results, e.g. Paul Davis Milwaukee "from 1 to 61 AI Overview appearances, a 59% increase in call volume", GMN Bearing (AEO, "26x ROAS"), an industrial-sector roundup, Power Temp Systems (2.5x conversions) and an AI Max for Search test (186% more conversions). Older ones include "covid-19" and "multifamily-leasing-during-pandemic".Source

Add a calendar step after the form (15 or 30 minutes with a strategist, by service), send a confirmation with two relevant case studies, and call any lead who does not book within an hour during work hours.

Fast, self-booked meetings raise lead-to-meeting rates and give the new Director of Sales more first meetings.

• Unqualified bookings

  Ask budget range on the form.

• Your websiteHomepage: headline "Helping Others Succeed", "We just happen to be digital marketers"; main call to action "Get My Strategy" and a phone number; one client quote (Hanover Company); a "Just launched" web project. The consultation page says "we'll get back to you within one business day", then an "Obligation-Free Consultation", then "We'll send a proposal".Source
• HiringDirector of Sales (Houston; posting updated August 26, 2026 and listed on the careers page): "Create and implement both marketing and sales (M&S) plans", "Improve M&S collateral and processes (e.g. sales presentations, case studies, proposals, reports...)", "Lay the foundation for a future M&S team", and "You must be awesome at opening doors, and getting appointments from a cold start."Source
• Competitor researchRivals' own homepages: Directive, "Customer Generation methodology. 420+ brands served, $1B+ revenue" for B2B; Power Digital, "data-driven marketing strategies that make profit predictable"; Ignite Visibility, "custom SEO, PPC, paid social, and CRO. Get a free proposal today!"See the research Source

Replace it with the newest result from a Dallas-Fort Worth client (or the newest Texas multifamily or B2B result), add two Dallas client logos or quotes, and add the Dallas team's faces and address.

Local pages convert on recent local proof, and the change is quick.

• No recent DFW result

  Use a recent Texas result.

• Your websiteAreas We Serve has pages for Houston and Dallas only ("Explore Our Reach" redirects to the index). The Dallas page's featured result is "Multifamily Leasing up During a Pandemic" for a complex that opened in 2020.Source
• Your websiteCase study library (41 pages): the newest are AI-search and PPC results, e.g. Paul Davis Milwaukee "from 1 to 61 AI Overview appearances, a 59% increase in call volume", GMN Bearing (AEO, "26x ROAS"), an industrial-sector roundup, Power Temp Systems (2.5x conversions) and an AI Max for Search test (186% more conversions). Older ones include "covid-19" and "multifamily-leasing-during-pandemic".Source

Put the four-in-a-row award in the homepage hero, the consultation page, paid search ads and the sales deck, with a link to one clean awards page.

A rare, verifiable distinction is the fastest trust signal for a buyer shortlisting agencies.

• Badge clutter

  One award only above the fold.

• Your websiteNews, February 5, 2026: Forthea was named PPC Agency of the Year for the fourth consecutive year at the 2025 US Agency Awards, "the first agency to achieve this feat in the awards' history", and won Silver for Best SEO Campaign for its work with Mitratech; it describes its aim as being the "McKinsey of Marketing".Source
• Your websiteHomepage: headline "Helping Others Succeed", "We just happen to be digital marketers"; main call to action "Get My Strategy" and a phone number; one client quote (Hanover Company); a "Just launched" web project. The consultation page says "we'll get back to you within one business day", then an "Obligation-Free Consultation", then "We'll send a proposal".Source
• Your websiteSitemap (372 URLs): 160 blog posts, with the latest on September 28, 2026 ("The 220 Day Blind Spot in B2B Buying") after a June batch; about 90 award pages under /about/awards/, many from 2013 to 2022; the homepage says its "Ph.D. data scientists uncover deep insights".Source

Close or repost old roles with current dates and text, make the careers page pull from the board, and add the new coordinator and HR roles there.

A tidy, current board improves applicant quality and protects the employer brand that wins "best places to work" awards.

• Losing evergreen pipeline

  Use one general application instead.

• HiringAlso hiring an HR Manager/Director (posted September 2026). The careers page lists seven openings (SEO Specialist, Technical SEO, Director of Sales, Paid Media Specialist, Digital Marketing Account Lead, HR Manager, Project Coordinator), while the job board still carries posts first published in 2021 and 2022.Source
• HiringMarketing Project Coordinator (Houston, posted September 23, 2026): "Review account performance and present suggestions and proposals for up-sells", "Support the Account Lead on renewals by tracking renewal dates, pulling performance results, and preparing talking points", "Help write proposals for new services, add-ons, and upgrades" and "Proactively monitor and report on client success to internal teams".Source

Offer a short check: the prospect enters company, category and three competitors; within two business days they receive a one-page report of who appears in AI answers for ten category questions. The report ends with a call booking for the full audit.

A concrete, personal finding (a competitor named instead of you) is the strongest opening for a sales call, and Director of Sales outreach gets a reason to call.

• Too many requests

  Limit to companies above a size.

• Your websiteAEO service page: "Request an AI Audit"; services listed are AI Visibility Audit, Search Everywhere Strategy (SEOx), AEO, Content Mapping & LLM Training, Competitive Analysis, and AEO Analysis + Reporting; a quote from a "B2B SaaS Client // CMO". There are separate AEO and GEO pages, and a downloads page with a Multifamily AEO Cheat Sheet and a 2026 Multifamily Marketing Trends Report.Source
• Your websiteCase study library (41 pages): the newest are AI-search and PPC results, e.g. Paul Davis Milwaukee "from 1 to 61 AI Overview appearances, a 59% increase in call volume", GMN Bearing (AEO, "26x ROAS"), an industrial-sector roundup, Power Temp Systems (2.5x conversions) and an AI Max for Search test (186% more conversions). Older ones include "covid-19" and "multifamily-leasing-during-pandemic".Source
• HiringDirector of Sales (Houston; posting updated August 26, 2026 and listed on the careers page): "Create and implement both marketing and sales (M&S) plans", "Improve M&S collateral and processes (e.g. sales presentations, case studies, proposals, reports...)", "Lay the foundation for a future M&S team", and "You must be awesome at opening doors, and getting appointments from a cold start."Source

Build two weekly lists from job boards and local construction news, write short emails with a relevant case study (Hanover, Embrey or Mitratech), and follow up by phone. Track meetings by trigger.

Timely, relevant outreach gets far higher reply rates than cold lists.

• Feels intrusive

  Lead with a useful observation.

• HiringDirector of Sales (Houston; posting updated August 26, 2026 and listed on the careers page): "Create and implement both marketing and sales (M&S) plans", "Improve M&S collateral and processes (e.g. sales presentations, case studies, proposals, reports...)", "Lay the foundation for a future M&S team", and "You must be awesome at opening doors, and getting appointments from a cold start."Source
• Your websiteMultifamily is the deepest vertical: a Budget Planning Attribution Model offered as a "30-minute demo", case studies for Embrey, Hanover, Druker and Aspire, a 2026 trends report, an AEO cheat sheet and an AIM multifamily conference page.Source
• Your websiteMitratech case study, the only one of 41 case studies tagged "Software + SaaS": a "fast-growing B2B SaaS company in compliance, HR, and legal software"; results "300% increase in AI answers", "231% increase in demo requests", "2X increase in organic revenue", "85% increase in non-brand keyword rankings". It is also the only case study with no meta description (checked October 23, 2026).Source

Adapt the model for franchises and home services: spend by channel and location tied to booked jobs. Offer a 30-minute demo, as with multifamily, and use it in franchise outreach.

A tool that answers the budget question makes Forthea the analytical choice, and it reuses work already done.

• Data access differs by franchise

  Start with CRM-integrated brands.

• Your websiteMultifamily is the deepest vertical: a Budget Planning Attribution Model offered as a "30-minute demo", case studies for Embrey, Hanover, Druker and Aspire, a 2026 trends report, an AEO cheat sheet and an AIM multifamily conference page.Source
• Your websiteFranchise work: the Paul Davis multi-location franchise case study ("731% ROI from digital marketing", attribution inside the Paul Davis CRM), a Paul Davis Milwaukee AEO case, a /franchisepartner/ landing page and a 2026 post on franchise growth strategies.Source

Each quarter, publish an anonymised study (which industries appear most in AI answers, how often AI Overviews show for local services, what changed after a core update), with charts and a short webinar.

Original data earns links, press and AI citations, and proves the AEO service better than another guide.

• Client data sensitivity

  Aggregate only.

• Your websiteSitemap (372 URLs): 160 blog posts, with the latest on September 28, 2026 ("The 220 Day Blind Spot in B2B Buying") after a June batch; about 90 award pages under /about/awards/, many from 2013 to 2022; the homepage says its "Ph.D. data scientists uncover deep insights".Source
• Your websiteAEO service page: "Request an AI Audit"; services listed are AI Visibility Audit, Search Everywhere Strategy (SEOx), AEO, Content Mapping & LLM Training, Competitive Analysis, and AEO Analysis + Reporting; a quote from a "B2B SaaS Client // CMO". There are separate AEO and GEO pages, and a downloads page with a Multifamily AEO Cheat Sheet and a 2026 Multifamily Marketing Trends Report.Source
• Your websiteCase study library (41 pages): the newest are AI-search and PPC results, e.g. Paul Davis Milwaukee "from 1 to 61 AI Overview appearances, a 59% increase in call volume", GMN Bearing (AEO, "26x ROAS"), an industrial-sector roundup, Power Temp Systems (2.5x conversions) and an AI Max for Search test (186% more conversions). Older ones include "covid-19" and "multifamily-leasing-during-pandemic".Source

Package a SaaS offer (AI-search readiness, demo-request attribution, domain consolidation after acquisitions), run LinkedIn to SaaS marketing leaders in Texas, and write two more SaaS case studies from current clients.

A focused vertical with an award-winning proof point beats generalist positioning in SaaS.

• Long SaaS sales cycles

  Nurture with the quarterly study.

• Your websiteMitratech case study, the only one of 41 case studies tagged "Software + SaaS": a "fast-growing B2B SaaS company in compliance, HR, and legal software"; results "300% increase in AI answers", "231% increase in demo requests", "2X increase in organic revenue", "85% increase in non-brand keyword rankings". It is also the only case study with no meta description (checked October 23, 2026).Source
• Your websiteNews, February 5, 2026: Forthea was named PPC Agency of the Year for the fourth consecutive year at the 2025 US Agency Awards, "the first agency to achieve this feat in the awards' history", and won Silver for Best SEO Campaign for its work with Mitratech; it describes its aim as being the "McKinsey of Marketing".Source
• Competitor researchRivals' own homepages: Directive, "Customer Generation methodology. 420+ brands served, $1B+ revenue" for B2B; Power Digital, "data-driven marketing strategies that make profit predictable"; Ignite Visibility, "custom SEO, PPC, paid social, and CRO. Get a free proposal today!"See the research Source
• Your websiteThe Software + SaaS industry page promises to "accelerate demand by attracting and converting qualified leads", but its featured result and only case-study link is New Horizons Learning Group, an IT training company ("753% increase in organic conversions"). It does not link the Mitratech case study.Source

Remove unused tags from Tag Manager, delay chat, heatmap and ad scripts until after load, self-host icons instead of the icon CDN, and re-test until the phone score is above 80.

An agency that sells speed and conversion should pass its own test; it removes an easy objection.

• Tracking loss

  Check conversions after each change.

• PageSpeed testGoogle PageSpeed for www.forthea.com (October 23, 2026). Real Chrome visitors across the site pass Core Web Vitals (75th percentile: main content in 1.8 s, taps answered in 72 ms, no layout shift). The mobile lab test scores 43/100 (desktop 73) with the main content, the "Helping Others Succeed" headline, appearing at 19.6 s; 1.8 MB of JavaScript from 16 third parties, Google Tag Manager alone 1.1 MB; about 4.7 s could be saved by removing unused JavaScript.Source
• Your websiteHomepage: headline "Helping Others Succeed", "We just happen to be digital marketers"; main call to action "Get My Strategy" and a phone number; one client quote (Hanover Company); a "Just launched" web project. The consultation page says "we'll get back to you within one business day", then an "Obligation-Free Consultation", then "We'll send a proposal".Source

Ask for one introduction at each strong quarterly review, offer a thank-you (a donation, a free audit or a fee credit), and track referrals in HubSpot.

Referred prospects close faster and stay longer than cold leads.

• Awkward asks

  Ask only after good results.

• Your websiteHomepage: headline "Helping Others Succeed", "We just happen to be digital marketers"; main call to action "Get My Strategy" and a phone number; one client quote (Hanover Company); a "Just launched" web project. The consultation page says "we'll get back to you within one business day", then an "Obligation-Free Consultation", then "We'll send a proposal".Source
• HiringMarketing Project Coordinator (Houston, posted September 23, 2026): "Review account performance and present suggestions and proposals for up-sells", "Support the Account Lead on renewals by tracking renewal dates, pulling performance results, and preparing talking points", "Help write proposals for new services, add-ons, and upgrades" and "Proactively monitor and report on client success to internal teams".Source
• Your websiteMultifamily is the deepest vertical: a Budget Planning Attribution Model offered as a "30-minute demo", case studies for Embrey, Hanover, Druker and Aspire, a 2026 trends report, an AEO cheat sheet and an AIM multifamily conference page.Source

Build one awards page grouped by year and type with the latest at the top, redirect the individual pages to it (or to the matching case study), and keep only award pages with real content.

One strong page ranks and converts better than many thin ones and makes the record easy to scan.

• Lost traffic

  Redirect each page to the closest match.

• Your websiteSitemap (372 URLs): 160 blog posts, with the latest on September 28, 2026 ("The 220 Day Blind Spot in B2B Buying") after a June batch; about 90 award pages under /about/awards/, many from 2013 to 2022; the homepage says its "Ph.D. data scientists uncover deep insights".Source
• Your websiteNews, February 5, 2026: Forthea was named PPC Agency of the Year for the fourth consecutive year at the 2025 US Agency Awards, "the first agency to achieve this feat in the awards' history", and won Silver for Best SEO Campaign for its work with Mitratech; it describes its aim as being the "McKinsey of Marketing".Source

Send a monthly email and 20-minute webinar: what changed in search and AI answers, what Forthea is testing, and one client result. Invite prospects from the pipeline.

A regular briefing keeps Forthea top of mind and gives account teams a reason to talk to clients.

• Low attendance

  Send the recording too.

• Your websiteSitemap (372 URLs): 160 blog posts, with the latest on September 28, 2026 ("The 220 Day Blind Spot in B2B Buying") after a June batch; about 90 award pages under /about/awards/, many from 2013 to 2022; the homepage says its "Ph.D. data scientists uncover deep insights".Source
• Your websiteAEO service page: "Request an AI Audit"; services listed are AI Visibility Audit, Search Everywhere Strategy (SEOx), AEO, Content Mapping & LLM Training, Competitive Analysis, and AEO Analysis + Reporting; a quote from a "B2B SaaS Client // CMO". There are separate AEO and GEO pages, and a downloads page with a Multifamily AEO Cheat Sheet and a 2026 Multifamily Marketing Trends Report.Source

Keep all renewal dates in HubSpot, build a standard results pack (goals, results, wins, next-year plan) and present it 60 days before renewal with the account lead.

Showing results before the renewal talk lowers churn and makes up-sells natural.

• Weak results

  Raise them early with a fix plan.

• HiringMarketing Project Coordinator (Houston, posted September 23, 2026): "Review account performance and present suggestions and proposals for up-sells", "Support the Account Lead on renewals by tracking renewal dates, pulling performance results, and preparing talking points", "Help write proposals for new services, add-ons, and upgrades" and "Proactively monitor and report on client success to internal teams".Source
• Your websiteCase study library (41 pages): the newest are AI-search and PPC results, e.g. Paul Davis Milwaukee "from 1 to 61 AI Overview appearances, a 59% increase in call volume", GMN Bearing (AEO, "26x ROAS"), an industrial-sector roundup, Power Temp Systems (2.5x conversions) and an AI Max for Search test (186% more conversions). Older ones include "covid-19" and "multifamily-leasing-during-pandemic".Source

Productise it: a monthly index of share of AI answers for each client's category questions vs named competitors, with trends and actions, sold as a retainer on its own or with SEO.

A recurring measure creates recurring revenue and anchors the AEO service.

• AI answers vary

  Sample often and show ranges.

• Your websiteAEO service page: "Request an AI Audit"; services listed are AI Visibility Audit, Search Everywhere Strategy (SEOx), AEO, Content Mapping & LLM Training, Competitive Analysis, and AEO Analysis + Reporting; a quote from a "B2B SaaS Client // CMO". There are separate AEO and GEO pages, and a downloads page with a Multifamily AEO Cheat Sheet and a 2026 Multifamily Marketing Trends Report.Source
• Your websiteCase study library (41 pages): the newest are AI-search and PPC results, e.g. Paul Davis Milwaukee "from 1 to 61 AI Overview appearances, a 59% increase in call volume", GMN Bearing (AEO, "26x ROAS"), an industrial-sector roundup, Power Temp Systems (2.5x conversions) and an AI Max for Search test (186% more conversions). Older ones include "covid-19" and "multifamily-leasing-during-pandemic".Source
• Your websiteMitratech case study, the only one of 41 case studies tagged "Software + SaaS": a "fast-growing B2B SaaS company in compliance, HR, and legal software"; results "300% increase in AI answers", "231% increase in demo requests", "2X increase in organic revenue", "85% increase in non-brand keyword rankings". It is also the only case study with no meta description (checked October 23, 2026).Source

Test Austin first: a local page with Texas SaaS and multifamily proof, a business developer based there, local events and a target list. Add San Antonio if Austin produces pipeline in two quarters.

Local presence wins mid-market clients who prefer in-person agencies.

• Slow start

  Start remote before hiring.

• Your websiteAreas We Serve has pages for Houston and Dallas only ("Explore Our Reach" redirects to the index). The Dallas page's featured result is "Multifamily Leasing up During a Pandemic" for a complex that opened in 2020.Source
• Your websiteMitratech case study, the only one of 41 case studies tagged "Software + SaaS": a "fast-growing B2B SaaS company in compliance, HR, and legal software"; results "300% increase in AI answers", "231% increase in demo requests", "2X increase in organic revenue", "85% increase in non-brand keyword rankings". It is also the only case study with no meta description (checked October 23, 2026).Source
• Your websiteMultifamily is the deepest vertical: a Budget Planning Attribution Model offered as a "30-minute demo", case studies for Embrey, Hanover, Druker and Aspire, a 2026 trends report, an AEO cheat sheet and an AIM multifamily conference page.Source

Agree referral partnerships with two franchise development firms and one multifamily association, offer member workshops on AI search and local PPC, and give each partner a tracked consultation link.

Partners bring groups of qualified buyers who share the same problem.

• Partners push rivals

  Offer exclusive member content.

• Your websiteFranchise work: the Paul Davis multi-location franchise case study ("731% ROI from digital marketing", attribution inside the Paul Davis CRM), a Paul Davis Milwaukee AEO case, a /franchisepartner/ landing page and a 2026 post on franchise growth strategies.Source
• Your websiteMultifamily is the deepest vertical: a Budget Planning Attribution Model offered as a "30-minute demo", case studies for Embrey, Hanover, Druker and Aspire, a 2026 trends report, an AEO cheat sheet and an AIM multifamily conference page.Source
• HiringDirector of Sales (Houston; posting updated August 26, 2026 and listed on the careers page): "Create and implement both marketing and sales (M&S) plans", "Improve M&S collateral and processes (e.g. sales presentations, case studies, proposals, reports...)", "Lay the foundation for a future M&S team", and "You must be awesome at opening doors, and getting appointments from a cold start."Source

Publish a quarterly list of which businesses AI answers name for 20 Houston service searches (e.g. "best roofer in Houston"), with a free check for any business that wants to know where it stands.

Local press and business owners share lists, and every business not named is a warm lead for local AEO.

• Businesses object to being left out

  Explain the method and offer the check.

• Your websiteAEO service page: "Request an AI Audit"; services listed are AI Visibility Audit, Search Everywhere Strategy (SEOx), AEO, Content Mapping & LLM Training, Competitive Analysis, and AEO Analysis + Reporting; a quote from a "B2B SaaS Client // CMO". There are separate AEO and GEO pages, and a downloads page with a Multifamily AEO Cheat Sheet and a 2026 Multifamily Marketing Trends Report.Source
• Your websiteCase study library (41 pages): the newest are AI-search and PPC results, e.g. Paul Davis Milwaukee "from 1 to 61 AI Overview appearances, a 59% increase in call volume", GMN Bearing (AEO, "26x ROAS"), an industrial-sector roundup, Power Temp Systems (2.5x conversions) and an AI Max for Search test (186% more conversions). Older ones include "covid-19" and "multifamily-leasing-during-pandemic".Source

Record two-minute walk-throughs of the five strongest case studies (problem, what changed, numbers), embed them on the pages and use them in proposals and follow-up emails.

Video makes results memorable and shows the team behind them.

• Production time

  Keep it screen-recorded.

• HiringDirector of Sales (Houston; posting updated August 26, 2026 and listed on the careers page): "Create and implement both marketing and sales (M&S) plans", "Improve M&S collateral and processes (e.g. sales presentations, case studies, proposals, reports...)", "Lay the foundation for a future M&S team", and "You must be awesome at opening doors, and getting appointments from a cold start."Source
• Your websiteCase study library (41 pages): the newest are AI-search and PPC results, e.g. Paul Davis Milwaukee "from 1 to 61 AI Overview appearances, a 59% increase in call volume", GMN Bearing (AEO, "26x ROAS"), an industrial-sector roundup, Power Temp Systems (2.5x conversions) and an AI Max for Search test (186% more conversions). Older ones include "covid-19" and "multifamily-leasing-during-pandemic".Source
• Your websiteMitratech case study, the only one of 41 case studies tagged "Software + SaaS": a "fast-growing B2B SaaS company in compliance, HR, and legal software"; results "300% increase in AI answers", "231% increase in demo requests", "2X increase in organic revenue", "85% increase in non-brand keyword rankings". It is also the only case study with no meta description (checked October 23, 2026).Source