Forus growth playbook

Build one specialty hub on forus.com: /rheumatology, /gastroenterology, /neurology, /allergy and /dermatology, each with the specialty's payer problems, its case studies from /stories, a specialty number in the style of "1 in 3 U.S. dermatology providers", a webinar or society tie-in, and a "Get started" path. Add a Specialties menu, write provider-facing titles and descriptions, retire /specialty, and redirect the try.forus.com pages to the new URLs (keep separate ad pages noindexed).

Practice managers search by specialty and trust peers in their specialty. One domain collects the authority from the stories, the Series C and the AGA partnership, and the new Product Marketing and Content leads get pages to launch into. forus.com already passes Core Web Vitals for real visitors, so new pages start on a fast base.

• Paid landing pages lose tuning

  Keep ad-only variants, noindexed, pointing canonicals at the main pages.

• Claims per specialty

  Use only numbers already reviewed and cite the story behind each.

• Your websiteSitemap (58 URLs, checked October 22, 2026): one specialty page, /dermatology, whose meta description is the patient line "Forus helps you get your medicine as quickly and cheaply as possible."; a second page, /specialty, repeats the dermatology content and still shows the draft heading "Something about time saving"; /webinar holds three different sessions on one URL with the same patient-facing description.Source
• Your websiteSeparate specialty landing pages live on try.forus.com: rheumatology, dermatology, gastroenterology and neurology ("Most Trusted Prior Authorization Automation Tool by Rheumatologists | Forus" and so on), each indexable with its canonical on the subdomain. There is no allergy page there (404), although forus.com has allergy case studies.Source
• Your websiteStories: 45 posts with case studies filtered by specialty (dermatology, rheumatology, gastroenterology, allergy, neurology, pulmonology and sleep, multispecialty), including DOCS Dermatology "across 140 locations", Aspire Allergy & Sinus "across 63 offices", a GI biologics coordinator who "tripled her PA throughput", a "Starting your own practice with Forus" story and a Medicare GLP-1 Bridge program post.Source
• Your websiteProof on the site: the dermatology page says "1 in 3 U.S. dermatology providers use Forus" and "1.2M+ Dermatology prescriptions processed"; /providers shows "1.1 median days to prior authorization approval", "3x more authorizations completed per day" and "2x greater success filling first-line prescriptions", each linked to one provider story, without a date or method.Source
• HiringProduct Marketing Lead (posted June 28, 2026): owns "product positioning and messaging for provider-facing products", leads launches end to end, and runs "feature newsletters, release announcements, customer webinars, in-product messaging, and educational campaigns"; much of Forus's progress "happens behind the scenes".Source
• HiringCustomer Marketing & Content Lead (posted June 22, 2026): turns outcomes "across a growing number of specialties" into "the most credible and useful body of content in medication access": case studies, "data-driven reports", webinars, and "co-published content with medical societies, patient advocacy organizations".Source
• Google PageSpeedReal Chrome visitors to forus.com pass Core Web Vitals: LCP 1.5 s (24% faster than a month earlier), INP 91 ms, CLS 0.10 at the 75th percentile.Source

Create one URL per session with its own title, speakers, registration and, afterwards, the recording and slides. Tag registrations by session in the CRM, send a follow-up offer tied to the topic, and keep /webinar as an index.

Each session becomes a lasting search page and a measurable source of practice sign-ups.

• Old sessions clutter the page

  Archive with recordings instead of deleting.

• Your websiteSitemap (58 URLs, checked October 22, 2026): one specialty page, /dermatology, whose meta description is the patient line "Forus helps you get your medicine as quickly and cheaply as possible."; a second page, /specialty, repeats the dermatology content and still shows the draft heading "Something about time saving"; /webinar holds three different sessions on one URL with the same patient-facing description.Source
• HiringEvent & Field Marketing Lead (posted May 14, 2026): owns "one of our most important growth channels", decides which "conferences, speaking opportunities, executive dinners, hosted programs" deserve investment, and owns "event budgets, performance measurement, and pipeline attribution frameworks", laying groundwork for "Forus-owned events".Source
• Your websitePartnership with the American Gastroenterological Association (July 9, 2026), with "joint findings and resources for the GI community expected as the partnership develops". The webinar page runs a session with the National Organization for Rheumatology Management (NORM).Source
• HiringProduct Marketing Lead (posted June 28, 2026): owns "product positioning and messaging for provider-facing products", leads launches end to end, and runs "feature newsletters, release announcements, customer webinars, in-product messaging, and educational campaigns"; much of Forus's progress "happens behind the scenes".Source

Add a short "Send Forus to my doctor" form and a printable one-pager on the patients page, and a line in the final status text for existing patients ("Do your other doctors know about Forus?"). Route each named practice to the Provider Growth team with the patient's permission.

A request from their own patient is the most persuasive reason for a practice to try Forus, and it costs nothing to ask.

• Patient data handling

  Collect only the practice details and consent, never clinical data.

• Your websitePatients page: patients "don't need to sign up"; they get text updates when their doctor uses Forus, and "If your doctor isn't using Forus but you're interested in our support services, please ask them to sign up."Source
• HiringProvider growth hiring: a Sales Manager, Provider Growth to lead Provider Growth Associates and "create durable network density across priority markets"; a Software Engineer, Provider Growth (August 27, 2026) for onboarding, activation and "AI agents and automation that expand our provider network, including systems for lead qualification, data enrichment, outreach, and follow-up", plus "referral" experiments; a first GTM Engineer (October 9, 2026) because the goal is "to be used by every provider in the United States"; and a Business Development Manager (October 2, 2026) to lead "a team of 5-10 Business Development Representatives".Source
• HiringEvery Forus post: patients supported "across more than 85% of ZIP codes", partnerships with "9 of top 15 largest biopharma companies", "$300M+" raised, "growing rapidly through organic adoption", and "Our number one priority is scaling to market demand."Source

Instrument sign-up to first Rx, alert the Provider Growth team when 48 hours pass with no prescription, and call with a specialty-specific walkthrough (EHR setup or record upload). Automate the reminder email in parallel.

The hard part, persuading the practice, is already done; a short call removes setup friction.

• Practices dislike calls

  Offer a booked slot in the email first.

• Your websiteHomepage: "Forus supports every drug, insurance, and pharmacy in all 50 states"; free for providers and patients; works with any EHR but "only supports electronic prescriptions"; new practices can "try their first Rx in <1 day"; "Tandem is now Forus" (renamed May 2026). Navigation offers Providers, Company and Stories, with no specialty menu.Source
• HiringProvider growth hiring: a Sales Manager, Provider Growth to lead Provider Growth Associates and "create durable network density across priority markets"; a Software Engineer, Provider Growth (August 27, 2026) for onboarding, activation and "AI agents and automation that expand our provider network, including systems for lead qualification, data enrichment, outreach, and follow-up", plus "referral" experiments; a first GTM Engineer (October 9, 2026) because the goal is "to be used by every provider in the United States"; and a Business Development Manager (October 2, 2026) to lead "a team of 5-10 Business Development Representatives".Source

Add a short footnote to each number (period, sample, definition), link to a methods note, and refresh the numbers each quarter. Use network-wide figures where possible and label single-practice results as such.

Clear methods make the numbers usable in society partnerships and enterprise reviews, and protect against challenge.

• Numbers move

  Show the period and update quarterly.

• Your websiteProof on the site: the dermatology page says "1 in 3 U.S. dermatology providers use Forus" and "1.2M+ Dermatology prescriptions processed"; /providers shows "1.1 median days to prior authorization approval", "3x more authorizations completed per day" and "2x greater success filling first-line prescriptions", each linked to one provider story, without a date or method.Source
• HiringCustomer Marketing & Content Lead (posted June 22, 2026): turns outcomes "across a growing number of specialties" into "the most credible and useful body of content in medication access": case studies, "data-driven reports", webinars, and "co-published content with medical societies, patient advocacy organizations".Source
• HiringPartnerships and success: a Strategic Partnerships Lead for "payers, PBMs, pharmacies, wholesalers, GPOs"; a Provider Strategy & Partnerships lead for "medical groups, health systems"; and Provider Success roles (a Customer Success Manager posted October 21, 2026, and a Clinical Partner Success Manager) owning practices "from onboarding through activation, adoption, expansion, retention, and advocacy" across "thousands of practices and health systems".Source

Give partner field teams a per-company sign-up link and QR code, a one-page leave-behind per specialty, and a monthly report of practices activated through their introductions. Keep it informational and within each partner's compliance rules.

Reps are a free, trusted field force in the right offices, and attribution shows partners the value of the network.

• Compliance concerns about rep involvement

  Keep materials educational and let each partner approve them.

• Your website"A Field Rep's guide to Forus" (January 6, 2026) explains to pharmaceutical field representatives how to "introduce the platform to offices that may benefit" and claims PA approvals "at least 2-3x faster", with a downloadable guide.Source
• HiringEvery Forus post: patients supported "across more than 85% of ZIP codes", partnerships with "9 of top 15 largest biopharma companies", "$300M+" raised, "growing rapidly through organic adoption", and "Our number one priority is scaling to market demand."Source
• Your websiteSeries C announcement (September 8, 2026): $150 million at a $3 billion valuation led by Bain Capital Ventures, to "bring Forus to every doctor's office in America"; the same network is meant to help biopharma "develop and launch new medicines faster".Source

At each specialty meeting, invite coordinators to bring a de-identified denial reason and watch Forus draft an appeal on the spot. Capture each visit with specialty and practice size, and follow up within 48 hours with the specialty case study.

A live result on the visitor's own problem beats a booth pitch, and the lead record shows exactly what they care about.

• PHI at the booth

  Accept only denial reasons, never patient documents.

• HiringEvent & Field Marketing Lead (posted May 14, 2026): owns "one of our most important growth channels", decides which "conferences, speaking opportunities, executive dinners, hosted programs" deserve investment, and owns "event budgets, performance measurement, and pipeline attribution frameworks", laying groundwork for "Forus-owned events".Source
• Your websiteStories: 45 posts with case studies filtered by specialty (dermatology, rheumatology, gastroenterology, allergy, neurology, pulmonology and sleep, multispecialty), including DOCS Dermatology "across 140 locations", Aspire Allergy & Sinus "across 63 offices", a GI biologics coordinator who "tripled her PA throughput", a "Starting your own practice with Forus" story and a Medicare GLP-1 Bridge program post.Source
• HiringCustomer Marketing & Content Lead (posted June 22, 2026): turns outcomes "across a growing number of specialties" into "the most credible and useful body of content in medication access": case studies, "data-driven reports", webinars, and "co-published content with medical societies, patient advocacy organizations".Source

Produce an aggregated report on GI access: median time to approval, common denial reasons and appeal outcomes by therapy class and region, with AGA commentary. Launch at a GI meeting and via AGA channels, and repeat the model with NORM for rheumatology.

A society-backed report is the most credible content in the market and puts Forus in front of every GI practice.

• Payer sensitivity

  Report patterns, not named payer rankings, unless AGA agrees.

• Your websitePartnership with the American Gastroenterological Association (July 9, 2026), with "joint findings and resources for the GI community expected as the partnership develops". The webinar page runs a session with the National Organization for Rheumatology Management (NORM).Source
• HiringCustomer Marketing & Content Lead (posted June 22, 2026): turns outcomes "across a growing number of specialties" into "the most credible and useful body of content in medication access": case studies, "data-driven reports", webinars, and "co-published content with medical societies, patient advocacy organizations".Source
• Your websiteStories: 45 posts with case studies filtered by specialty (dermatology, rheumatology, gastroenterology, allergy, neurology, pulmonology and sleep, multispecialty), including DOCS Dermatology "across 140 locations", Aspire Allergy & Sinus "across 63 offices", a GI biologics coordinator who "tripled her PA throughput", a "Starting your own practice with Forus" story and a Medicare GLP-1 Bridge program post.Source

For each target practice, count the Forus practices in the same specialty within its metro area and the shared specialty pharmacies, and open outreach with that local proof. Prioritize markets where density is just below a tipping point.

Local peers are more persuasive than national logos, and density makes the network more useful to pharmacies and partners.

• Naming customers without consent

  Use counts, not practice names.

• HiringProvider growth hiring: a Sales Manager, Provider Growth to lead Provider Growth Associates and "create durable network density across priority markets"; a Software Engineer, Provider Growth (August 27, 2026) for onboarding, activation and "AI agents and automation that expand our provider network, including systems for lead qualification, data enrichment, outreach, and follow-up", plus "referral" experiments; a first GTM Engineer (October 9, 2026) because the goal is "to be used by every provider in the United States"; and a Business Development Manager (October 2, 2026) to lead "a team of 5-10 Business Development Representatives".Source
• HiringEvery Forus post: patients supported "across more than 85% of ZIP codes", partnerships with "9 of top 15 largest biopharma companies", "$300M+" raised, "growing rapidly through organic adoption", and "Our number one priority is scaling to market demand."Source
• Your websiteStories: 45 posts with case studies filtered by specialty (dermatology, rheumatology, gastroenterology, allergy, neurology, pulmonology and sleep, multispecialty), including DOCS Dermatology "across 140 locations", Aspire Allergy & Sinus "across 63 offices", a GI biologics coordinator who "tripled her PA throughput", a "Starting your own practice with Forus" story and a Medicare GLP-1 Bridge program post.Source

Build a scored list from public provider directories (specialty, group size, location), enrich with EHR and practice ownership data, flag existing Forus density nearby, and route the top tier to BDRs with the matching specialty case study.

Focus on the practices with the most PA work raises conversion and makes each rep more productive.

• Stale directory data

  Refresh monthly and verify on first contact.

• HiringProvider growth hiring: a Sales Manager, Provider Growth to lead Provider Growth Associates and "create durable network density across priority markets"; a Software Engineer, Provider Growth (August 27, 2026) for onboarding, activation and "AI agents and automation that expand our provider network, including systems for lead qualification, data enrichment, outreach, and follow-up", plus "referral" experiments; a first GTM Engineer (October 9, 2026) because the goal is "to be used by every provider in the United States"; and a Business Development Manager (October 2, 2026) to lead "a team of 5-10 Business Development Representatives".Source
• Your websiteStories: 45 posts with case studies filtered by specialty (dermatology, rheumatology, gastroenterology, allergy, neurology, pulmonology and sleep, multispecialty), including DOCS Dermatology "across 140 locations", Aspire Allergy & Sinus "across 63 offices", a GI biologics coordinator who "tripled her PA throughput", a "Starting your own practice with Forus" story and a Medicare GLP-1 Bridge program post.Source
• Competitor researchRivals' own homepages: Develop Health, "Insurance AI for Prescribers" that predicts "coverage, cost, and requirements at the point of prescription"; Silna, which "handles all prior authorizations, benefit checks and insurance monitoring upfront"; Infinitus, "Agentic AI for Healthcare Patient Support". CoverMyMeds remains the established electronic PA network.See the research Source

Send a monthly update to practice managers and coordinators: new capabilities, one specialty tip, the practice's own numbers (PAs completed, median approval time). Mirror it in the app and use it to drive one underused feature each month.

Visible progress and personal numbers build loyalty and expand usage.

• Numbers look bad for some practices

  Pair them with a suggestion and a CSM call.

• HiringProduct Marketing Lead (posted June 28, 2026): owns "product positioning and messaging for provider-facing products", leads launches end to end, and runs "feature newsletters, release announcements, customer webinars, in-product messaging, and educational campaigns"; much of Forus's progress "happens behind the scenes".Source
• Your websiteProof on the site: the dermatology page says "1 in 3 U.S. dermatology providers use Forus" and "1.2M+ Dermatology prescriptions processed"; /providers shows "1.1 median days to prior authorization approval", "3x more authorizations completed per day" and "2x greater success filling first-line prescriptions", each linked to one provider story, without a date or method.Source
• HiringPartnerships and success: a Strategic Partnerships Lead for "payers, PBMs, pharmacies, wholesalers, GPOs"; a Provider Strategy & Partnerships lead for "medical groups, health systems"; and Provider Success roles (a Customer Success Manager posted October 21, 2026, and a Clinical Partner Success Manager) owning practices "from onboarding through activation, adoption, expansion, retention, and advocacy" across "thousands of practices and health systems".Source

Give each practice a usage view (prescriptions through Forus by prescriber and location), set a target share, and run a 30-day expansion play: champion briefing, short training for remaining prescribers, and a review of time saved.

Expansion inside existing practices is faster than new sign-ups and deepens retention.

• Prescriber resistance

  Lead with peers' results in the same practice.

• HiringPartnerships and success: a Strategic Partnerships Lead for "payers, PBMs, pharmacies, wholesalers, GPOs"; a Provider Strategy & Partnerships lead for "medical groups, health systems"; and Provider Success roles (a Customer Success Manager posted October 21, 2026, and a Clinical Partner Success Manager) owning practices "from onboarding through activation, adoption, expansion, retention, and advocacy" across "thousands of practices and health systems".Source
• Your websiteStories: 45 posts with case studies filtered by specialty (dermatology, rheumatology, gastroenterology, allergy, neurology, pulmonology and sleep, multispecialty), including DOCS Dermatology "across 140 locations", Aspire Allergy & Sinus "across 63 offices", a GI biologics coordinator who "tripled her PA throughput", a "Starting your own practice with Forus" story and a Medicare GLP-1 Bridge program post.Source
• Your websiteProof on the site: the dermatology page says "1 in 3 U.S. dermatology providers use Forus" and "1.2M+ Dermatology prescriptions processed"; /providers shows "1.1 median days to prior authorization approval", "3x more authorizations completed per day" and "2x greater success filling first-line prescriptions", each linked to one provider story, without a date or method.Source

Start a coordinator community: a monthly peer call on payer changes, a recognition program for top users, a referral reward for coordinators who bring in another practice, and a short certification on Forus workflows.

Coordinators decide which tool their practice uses day to day, and they carry it to their next job.

• Inducement rules in healthcare

  Have compliance approve any reward before launch.

• Your websiteStories: 45 posts with case studies filtered by specialty (dermatology, rheumatology, gastroenterology, allergy, neurology, pulmonology and sleep, multispecialty), including DOCS Dermatology "across 140 locations", Aspire Allergy & Sinus "across 63 offices", a GI biologics coordinator who "tripled her PA throughput", a "Starting your own practice with Forus" story and a Medicare GLP-1 Bridge program post.Source
• HiringPartnerships and success: a Strategic Partnerships Lead for "payers, PBMs, pharmacies, wholesalers, GPOs"; a Provider Strategy & Partnerships lead for "medical groups, health systems"; and Provider Success roles (a Customer Success Manager posted October 21, 2026, and a Clinical Partner Success Manager) owning practices "from onboarding through activation, adoption, expansion, retention, and advocacy" across "thousands of practices and health systems".Source
• HiringProvider growth hiring: a Sales Manager, Provider Growth to lead Provider Growth Associates and "create durable network density across priority markets"; a Software Engineer, Provider Growth (August 27, 2026) for onboarding, activation and "AI agents and automation that expand our provider network, including systems for lead qualification, data enrichment, outreach, and follow-up", plus "referral" experiments; a first GTM Engineer (October 9, 2026) because the goal is "to be used by every provider in the United States"; and a Business Development Manager (October 2, 2026) to lead "a team of 5-10 Business Development Representatives".Source

Build a page for groups and health systems: rollout model, security (HIPAA, SOC 2 Type 2, BAA), EHR integration, reporting across locations, and the two large-group case studies. Add an executive briefing deck and a demo path to the strategy team.

Large groups buy on proof of scale and governance, and one deal brings dozens of locations.

• Long cycles

  Offer a one-location pilot.

• Your websiteStories: 45 posts with case studies filtered by specialty (dermatology, rheumatology, gastroenterology, allergy, neurology, pulmonology and sleep, multispecialty), including DOCS Dermatology "across 140 locations", Aspire Allergy & Sinus "across 63 offices", a GI biologics coordinator who "tripled her PA throughput", a "Starting your own practice with Forus" story and a Medicare GLP-1 Bridge program post.Source
• HiringPartnerships and success: a Strategic Partnerships Lead for "payers, PBMs, pharmacies, wholesalers, GPOs"; a Provider Strategy & Partnerships lead for "medical groups, health systems"; and Provider Success roles (a Customer Success Manager posted October 21, 2026, and a Clinical Partner Success Manager) owning practices "from onboarding through activation, adoption, expansion, retention, and advocacy" across "thousands of practices and health systems".Source
• Your websiteHomepage: "Forus supports every drug, insurance, and pharmacy in all 50 states"; free for providers and patients; works with any EHR but "only supports electronic prescriptions"; new practices can "try their first Rx in <1 day"; "Tandem is now Forus" (renamed May 2026). Navigation offers Providers, Company and Stories, with no specialty menu.Source

Build one page for practices on GLP-1 access: what Forus handles (prior auths, pharmacy claims, status updates), the webinar recording and a short checklist, with a sign-up path. Keep it updated as program rules change.

GLP-1 demand reaches practices beyond Forus's core specialties, which opens new segments.

• Program rules change

  Date the page and review it quarterly.

• Your websiteStories: 45 posts with case studies filtered by specialty (dermatology, rheumatology, gastroenterology, allergy, neurology, pulmonology and sleep, multispecialty), including DOCS Dermatology "across 140 locations", Aspire Allergy & Sinus "across 63 offices", a GI biologics coordinator who "tripled her PA throughput", a "Starting your own practice with Forus" story and a Medicare GLP-1 Bridge program post.Source
• Your websiteSitemap (58 URLs, checked October 22, 2026): one specialty page, /dermatology, whose meta description is the patient line "Forus helps you get your medicine as quickly and cheaply as possible."; a second page, /specialty, repeats the dermatology content and still shows the draft heading "Something about time saving"; /webinar holds three different sessions on one URL with the same patient-facing description.Source
• HiringProduct Marketing Lead (posted June 28, 2026): owns "product positioning and messaging for provider-facing products", leads launches end to end, and runs "feature newsletters, release announcements, customer webinars, in-product messaging, and educational campaigns"; much of Forus's progress "happens behind the scenes".Source

Prioritize the payers and PBMs with the most volume and longest turnaround, build electronic connections or operating agreements, and show providers expected approval time by plan in the product. Use the improvement in sales.

Structural speed is hard to copy and makes every practice's experience better at once.

• Payer reluctance

  Start with plans that gain from fewer incomplete submissions.

• HiringPartnerships and success: a Strategic Partnerships Lead for "payers, PBMs, pharmacies, wholesalers, GPOs"; a Provider Strategy & Partnerships lead for "medical groups, health systems"; and Provider Success roles (a Customer Success Manager posted October 21, 2026, and a Clinical Partner Success Manager) owning practices "from onboarding through activation, adoption, expansion, retention, and advocacy" across "thousands of practices and health systems".Source
• Your websiteProof on the site: the dermatology page says "1 in 3 U.S. dermatology providers use Forus" and "1.2M+ Dermatology prescriptions processed"; /providers shows "1.1 median days to prior authorization approval", "3x more authorizations completed per day" and "2x greater success filling first-line prescriptions", each linked to one provider story, without a date or method.Source
• Competitor researchRivals' own homepages: Develop Health, "Insurance AI for Prescribers" that predicts "coverage, cost, and requirements at the point of prescription"; Silna, which "handles all prior authorizations, benefit checks and insurance monitoring upfront"; Infinitus, "Agentic AI for Healthcare Patient Support". CoverMyMeds remains the established electronic PA network.See the research Source

Publish a twice-yearly index: median days from prescription to approval and to therapy start, denial and appeal rates, by specialty, therapy class and state, aggregated. Co-sign with medical societies and brief press and policymakers.

It makes Forus the reference on medication access, earns coverage and links, and opens doors with biopharma and health systems.

• Misreading of data

  Publish methods and limits with each edition.

• HiringEvery Forus post: patients supported "across more than 85% of ZIP codes", partnerships with "9 of top 15 largest biopharma companies", "$300M+" raised, "growing rapidly through organic adoption", and "Our number one priority is scaling to market demand."Source
• Your websiteSeries C announcement (September 8, 2026): $150 million at a $3 billion valuation led by Bain Capital Ventures, to "bring Forus to every doctor's office in America"; the same network is meant to help biopharma "develop and launch new medicines faster".Source
• Your websitePartnership with the American Gastroenterological Association (July 9, 2026), with "joint findings and resources for the GI community expected as the partnership develops". The webinar page runs a session with the National Organization for Rheumatology Management (NORM).Source
• HiringCustomer Marketing & Content Lead (posted June 22, 2026): turns outcomes "across a growing number of specialties" into "the most credible and useful body of content in medication access": case studies, "data-driven reports", webinars, and "co-published content with medical societies, patient advocacy organizations".Source

Prioritize the EHRs most used by Forus's specialties, complete marketplace listings and certifications, co-market with each vendor, and add an install-to-first-Rx flow that starts from the listing.

A marketplace listing puts Forus inside the buying moment and lowers setup friction.

• Vendor fees or rules

  Start with the marketplaces that matter most to target specialties.

• Your websiteHomepage: "Forus supports every drug, insurance, and pharmacy in all 50 states"; free for providers and patients; works with any EHR but "only supports electronic prescriptions"; new practices can "try their first Rx in <1 day"; "Tandem is now Forus" (renamed May 2026). Navigation offers Providers, Company and Stories, with no specialty menu.Source
• HiringPartnerships and success: a Strategic Partnerships Lead for "payers, PBMs, pharmacies, wholesalers, GPOs"; a Provider Strategy & Partnerships lead for "medical groups, health systems"; and Provider Success roles (a Customer Success Manager posted October 21, 2026, and a Clinical Partner Success Manager) owning practices "from onboarding through activation, adoption, expansion, retention, and advocacy" across "thousands of practices and health systems".Source
• Competitor researchRivals' own homepages: Develop Health, "Insurance AI for Prescribers" that predicts "coverage, cost, and requirements at the point of prescription"; Silna, which "handles all prior authorizations, benefit checks and insurance monitoring upfront"; Infinitus, "Agentic AI for Healthcare Patient Support". CoverMyMeds remains the established electronic PA network.See the research Source

Partner with practice-launch consultants, specialty practice-management groups and banks that lend to new practices; offer a launch checklist and setup session; and track practices founded with Forus.

New practices have no legacy process to replace, so they adopt fully and stay.

• Small volume

  Combine with the coordinator community for reach.

• Your websiteStories: 45 posts with case studies filtered by specialty (dermatology, rheumatology, gastroenterology, allergy, neurology, pulmonology and sleep, multispecialty), including DOCS Dermatology "across 140 locations", Aspire Allergy & Sinus "across 63 offices", a GI biologics coordinator who "tripled her PA throughput", a "Starting your own practice with Forus" story and a Medicare GLP-1 Bridge program post.Source
• Your websiteHomepage: "Forus supports every drug, insurance, and pharmacy in all 50 states"; free for providers and patients; works with any EHR but "only supports electronic prescriptions"; new practices can "try their first Rx in <1 day"; "Tandem is now Forus" (renamed May 2026). Navigation offers Providers, Company and Stories, with no specialty menu.Source
• HiringEvent & Field Marketing Lead (posted May 14, 2026): owns "one of our most important growth channels", decides which "conferences, speaking opportunities, executive dinners, hosted programs" deserve investment, and owns "event budgets, performance measurement, and pipeline attribution frameworks", laying groundwork for "Forus-owned events".Source

Add an optional one-question rating to the final message, aggregate it per practice, and include it in the monthly practice update and case studies (with consent).

Practices see value beyond staff time, and positive patient feedback becomes the strongest renewal and referral argument.

• Patient message fatigue

  Ask once per therapy start, opt-out respected.

• Your websitePatients page: patients "don't need to sign up"; they get text updates when their doctor uses Forus, and "If your doctor isn't using Forus but you're interested in our support services, please ask them to sign up."Source
• HiringPartnerships and success: a Strategic Partnerships Lead for "payers, PBMs, pharmacies, wholesalers, GPOs"; a Provider Strategy & Partnerships lead for "medical groups, health systems"; and Provider Success roles (a Customer Success Manager posted October 21, 2026, and a Clinical Partner Success Manager) owning practices "from onboarding through activation, adoption, expansion, retention, and advocacy" across "thousands of practices and health systems".Source
• HiringProduct Marketing Lead (posted June 28, 2026): owns "product positioning and messaging for provider-facing products", leads launches end to end, and runs "feature newsletters, release announcements, customer webinars, in-product messaging, and educational campaigns"; much of Forus's progress "happens behind the scenes".Source