Built Technologies growth playbook

Add a step up to every borrower touchpoint. On the two resource pages, add a section: "Build your draws from your invoices", with a short video and a tour. In the portal, after each draw is submitted, show how long it took and how long Construction Financials would take. Send a three-email sequence to borrowers who submitted three or more draws in 90 days, with the Copper Builders story. Let lenders opt out for their borrowers.

Borrowers already know the interface, the lender relationship and the value of fast draws, so they are the cheapest accounts Built will ever acquire. Measuring the step from portal user to paying account gives the campaign team the adoption number it is hired to move.

Subject: Your draws on Built, in minutes instead of hours

You already submit draws to your lender through Built. Construction Financials builds those draws for you: upload or sync your invoices, and Built codes them, maps them to your draw schedule and fills the request.

Builders like Copper Builders use it to see every job in one snapshot.

Take the five-minute tour: <tour link>

Your lender still reviews every draw, exactly as today.

• Lenders see it as poaching their borrowers

  Position it as faster, cleaner draws for the lender too, and allow opt-out.

• Small borrowers do not need it

  Target builders with several active projects first.

• HiringCampaign Marketing Manager (Nashville, posted September 25, 2026): will "drive demand, adoption, and growth among Owners, Developers, and General Contractors", set success measures "including qualified pipeline, engagement, eligible-account adoption, and expansion indicators", and "care as much about product adoption and expansion as you do about pipeline", working with Growth, GTM Engineering, Events and ABM.Source
• HiringEvery Built job post: "Today, Built is a partner to more than 350 lenders, over 80,000 borrowers and owners, and thousands of contractors, powering 86,000 active projects valued at more than $300 billion."Source
• Your websiteBorrower pages: /borrower-portal-resources/ ("Walk Through the New & Improved Borrower & Builder Portal": request draws, schedule inspections, export draw history) and /sponsored-borrower-portal-resources/ ("How to Submit a Draw Request", help desk, support line). Neither page's content mentions Construction Financials or offers any next step beyond the portal; /cla-plus-borrower-portal/ is written for lenders.Source
• Your websiteConstruction Financials page: "Automatically extract and code invoice data"; "With payables and documents mapped to your draw schedule, you can create and submit draws in minutes"; budgets, invoices, compliance documents, lien waivers, payments and integrations; calls to action "Schedule a Demo" and "Take a Tour", no price. The owners and developers page quotes Copper Builders: "Frankly, I don't use the lenders that don't use Built anymore."Source

Agree current figures (lenders, owners and contractors, active projects, capital managed), keep them in one source, and update the homepage, job boilerplate, decks and press pages. Fix the testimonial typo today.

Matching numbers make claims believable to bank buyers and stop AI assistants from quoting conflicting figures.

• Numbers change often

  Use rounded figures and update quarterly.

• Your websiteHomepage: "Fund, develop, build, and manage on one AI-powered platform", with tabs for Banks, Private Credit, Owners & Developers and General Contractors; "$300B+ Capital Managed", "78000+ Owners and Contractors on Built", "340+ Lenders on Built"; "85% Faster Funding", "98% Faster Insights", "60% Less Admin Work"; a bank testimonial that begins "We we can fund usually a commercial draw within four days".Source
• HiringEvery Built job post: "Today, Built is a partner to more than 350 lenders, over 80,000 borrowers and owners, and thousands of contractors, powering 86,000 active projects valued at more than $300 billion."Source

Replace the embedded player with a poster image and play button that loads Wistia only when clicked. Do the same on other pages with videos, and re-check real-visitor data after 28 days.

A lighter homepage loads faster for bank and builder visitors on phones and lifts demo requests.

• Fewer video plays

  Track plays; the poster still invites a click.

• Google PageSpeedMobile homepage test (October 21, 2026): performance 36/100 (desktop 65); real visitors fail Core Web Vitals on loading (LCP 2.5 s at the 75th percentile) while responsiveness is good (INP 101 ms); the page downloads 10.6 MB, of which the Wistia video player accounts for about 9 MB across 203 requests and 2.4 s of main-thread blocking; about 1.5 MB of unused JavaScript.Source
• Your websiteHomepage: "Fund, develop, build, and manage on one AI-powered platform", with tabs for Banks, Private Credit, Owners & Developers and General Contractors; "$300B+ Capital Managed", "78000+ Owners and Contractors on Built", "340+ Lenders on Built"; "85% Faster Funding", "98% Faster Insights", "60% Less Admin Work"; a bank testimonial that begins "We we can fund usually a commercial draw within four days".Source

Copy the inspector page model for each category: the lender demand they reach, the app or workflow they use, how and when they get paid, and a join form that feeds a qualification queue. Promote each page through lender referrals and trade groups.

A clear front door turns passive referrals into a steady supply pipeline the new lead can work.

• Low-quality applicants

  Qualify against tiers and SLAs before activation.

• HiringMarketplace Partnerships Lead (Nashville or New York, posted August 14, 2026): the Marketplace connects capital with "inspection firms, appraisers, environmental consultants, title and closing providers, materials suppliers"; "Most of Built's vendor relationships today have grown inbound and passively, through lender referrals, rather than through a deliberate program"; the role starts with "inspections, appraisal, environmental, and title/closing", then "labor & materials procurement", using "revenue share, referral fees, SaaS bundles, procurement margin".Source
• Your websiteInspector Network page: "Join Built's Inspector Network for free and gain instant exposure to hundreds of participating lenders across the country", with the Built Inspect mobile app and "predictable monthly payments sent via direct deposit". The sitemap has no matching join page for appraisers, environmental consultants or title and closing firms; /title-solutions/ is written for buyers of title services.Source

Show a simple table or calculator: monthly payment volume through Built and the resulting price. Keep a "talk to us" option for large volumes.

A visible discount turns the payments product into the reason to buy, and lifts payment volume.

• Margin pressure

  Tie the discount to payment volume, which earns revenue.

• Your websiteLien waiver pricing: "Lien Waiver Management $1,000 /month", "Discounts available when processing payments" ("Talk to a specialist to see what you'd qualify for"), "State-mandated lien waiver forms + custom templates", "Unlimited free vendor accounts". Free tools: an invoice generator, a lien waiver generator and "Coming Soon: Offering Memorandum Generator". A blog post covers lien waiver notarization for "Texas, Mississippi and Wyoming".Source
• Competitor researchRivals' own homepages: Rabbet, software for "Real Estate Development Management and Construction Loan Administration"; Land Gorilla, "Construction Loan Management Software" for "banks, credit unions and independent mortgage banks"; Northspyre, "Real Estate Development Management Software"; Siteline, "Construction Billing Software for Subcontractors"; Procore Pay, "automating the lien waiver exchange all within the Procore platform".See the research Source

After a document is generated, offer to save it in a free Built account, track the waiver's signature, and start a Construction Financials or lien waiver trial. Ship the offering memorandum generator for developers.

Free tools bring search traffic, and a save-and-track step turns it into accounts.

• Spam accounts

  Verify email before saving.

• Your websiteLien waiver pricing: "Lien Waiver Management $1,000 /month", "Discounts available when processing payments" ("Talk to a specialist to see what you'd qualify for"), "State-mandated lien waiver forms + custom templates", "Unlimited free vendor accounts". Free tools: an invoice generator, a lien waiver generator and "Coming Soon: Offering Memorandum Generator". A blog post covers lien waiver notarization for "Texas, Mississippi and Wyoming".Source
• HiringCampaign Marketing Manager (Nashville, posted September 25, 2026): will "drive demand, adoption, and growth among Owners, Developers, and General Contractors", set success measures "including qualified pipeline, engagement, eligible-account adoption, and expansion indicators", and "care as much about product adoption and expansion as you do about pipeline", working with Growth, GTM Engineering, Events and ABM.Source

Add a co-branded "build your draws in minutes" page, email and webinar to the client resource center, with a lender-funded or Built-funded trial. Track draw speed and errors for borrowers who adopt.

Lender endorsement is the strongest channel to builders and gives client success a concrete win to show banks.

• Lenders slow to promote

  Write the content for them.

• #1 Offer Construction Financials to the 80,000 borrowers and owners already using Built through their lender

• Your websiteSitemap (581 URLs, checked October 21, 2026): 296 blog posts, 75 news items, 50 webinars, 28 case studies (about eight from builders, developers and contractors, the rest lenders), no comparison pages; a research page, "Borrower Incentive Program: Drive ROI & Boost Adoption" ("We're exploring an incentive that rewards developers for using Built's CLA+ and integrated services"); internal-looking pages such as brand standards, a client resource center (including "create co-branded landing page") and an older duplicate of a lien waiver page.Source
• Your websiteConstruction Financials page: "Automatically extract and code invoice data"; "With payables and documents mapped to your draw schedule, you can create and submit draws in minutes"; budgets, invoices, compliance documents, lien waivers, payments and integrations; calls to action "Schedule a Demo" and "Take a Tour", no price. The owners and developers page quotes Copper Builders: "Frankly, I don't use the lenders that don't use Built anymore."Source
• HiringSenior Product Manager, Construction Financials (posted October 13, 2026): the product for owners and general contractors "has a solid foundation and significant growth potential"; the job is "strengthening product-market fit" and finding "opportunities to connect Construction Financials with lender-side workflows".Source

Publish six new stories split by segment (homebuilder, commercial developer, general contractor), each with hours saved, draw speed and payment speed. Cut each into a short video and a one-page PDF for sellers.

Peers persuade builders more than bank quotes, and segment-specific proof feeds every campaign.

• Customers decline

  Offer anonymised versions.

• Your websiteSitemap (581 URLs, checked October 21, 2026): 296 blog posts, 75 news items, 50 webinars, 28 case studies (about eight from builders, developers and contractors, the rest lenders), no comparison pages; a research page, "Borrower Incentive Program: Drive ROI & Boost Adoption" ("We're exploring an incentive that rewards developers for using Built's CLA+ and integrated services"); internal-looking pages such as brand standards, a client resource center (including "create co-branded landing page") and an older duplicate of a lien waiver page.Source
• HiringCampaign Marketing Manager (Nashville, posted September 25, 2026): will "drive demand, adoption, and growth among Owners, Developers, and General Contractors", set success measures "including qualified pipeline, engagement, eligible-account adoption, and expansion indicators", and "care as much about product adoption and expansion as you do about pipeline", working with Growth, GTM Engineering, Events and ABM.Source
• Your websiteConstruction Financials page: "Automatically extract and code invoice data"; "With payables and documents mapped to your draw schedule, you can create and submit draws in minutes"; budgets, invoices, compliance documents, lien waivers, payments and integrations; calls to action "Schedule a Demo" and "Take a Tour", no price. The owners and developers page quotes Copper Builders: "Frankly, I don't use the lenders that don't use Built anymore."Source

Write fair comparison pages by buyer type: what each tool covers, integrations (Built connects to Procore Financials), lender network effects and switching help. Review claims with legal.

Comparison searches come from buyers near a decision, and the lender network is a difference rivals cannot match.

• Outdated claims

  Date each page and cite sources.

• Competitor researchRivals' own homepages: Rabbet, software for "Real Estate Development Management and Construction Loan Administration"; Land Gorilla, "Construction Loan Management Software" for "banks, credit unions and independent mortgage banks"; Northspyre, "Real Estate Development Management Software"; Siteline, "Construction Billing Software for Subcontractors"; Procore Pay, "automating the lien waiver exchange all within the Procore platform".See the research Source
• Your websiteSitemap (581 URLs, checked October 21, 2026): 296 blog posts, 75 news items, 50 webinars, 28 case studies (about eight from builders, developers and contractors, the rest lenders), no comparison pages; a research page, "Borrower Incentive Program: Drive ROI & Boost Adoption" ("We're exploring an incentive that rewards developers for using Built's CLA+ and integrated services"); internal-looking pages such as brand standards, a client resource center (including "create co-branded landing page") and an older duplicate of a lien waiver page.Source
• Your websitePrograms and channels: a virtual keynote by the CEO and founder on November 5, 2026 promoted in a site-wide banner; Built University courses on lien waiver management; office-hour webinars such as "Getting Started with Built Vendors"; a news item titled "ABA endorses fintech provider Built's construction lending software"; integrations with nCino, Procore Financials, Sage Intacct, Yardi Voyager, QuickBooks and DocuSign.Source

Using account data, list builders active on Built who also borrow from lenders outside Built (from public construction loan data or by asking them). Ask those builders for an introduction and give enterprise sellers the list.

A builder's request carries weight with a bank and opens doors that cold outreach cannot.

• Builders reluctant

  Offer a fee credit for each introduction.

• Your websiteConstruction Financials page: "Automatically extract and code invoice data"; "With payables and documents mapped to your draw schedule, you can create and submit draws in minutes"; budgets, invoices, compliance documents, lien waivers, payments and integrations; calls to action "Schedule a Demo" and "Take a Tour", no price. The owners and developers page quotes Copper Builders: "Frankly, I don't use the lenders that don't use Built anymore."Source
• HiringEvery Built job post: "Today, Built is a partner to more than 350 lenders, over 80,000 borrowers and owners, and thousands of contractors, powering 86,000 active projects valued at more than $300 billion."Source
• HiringRevenue team hiring: a Revenue Operations Analyst (October 15) as "Revenue Operations evolves into an AI-native function"; a Revenue Enablement Specialist (October 20) training "Account Executives, SDRs, Account Managers, Client Success Managers"; a Manager, Account Management (September 15) who will "Own the P&L for your territory or segment"; plus a Senior Manager, Client Success (Lender), an Enterprise Account Executive, Lender, and implementation consultants for lenders and construction.Source

Score each lender account by services used versus loans managed, give account managers a list of gaps, and offer a pilot of inspections or title for one loan type.

Services raise revenue per account without new logos and make Built harder to replace.

• Lenders tied to vendors

  Let them bring their own vendors into Built.

• HiringMarketplace Partnerships Lead (Nashville or New York, posted August 14, 2026): the Marketplace connects capital with "inspection firms, appraisers, environmental consultants, title and closing providers, materials suppliers"; "Most of Built's vendor relationships today have grown inbound and passively, through lender referrals, rather than through a deliberate program"; the role starts with "inspections, appraisal, environmental, and title/closing", then "labor & materials procurement", using "revenue share, referral fees, SaaS bundles, procurement margin".Source
• HiringRevenue team hiring: a Revenue Operations Analyst (October 15) as "Revenue Operations evolves into an AI-native function"; a Revenue Enablement Specialist (October 20) training "Account Executives, SDRs, Account Managers, Client Success Managers"; a Manager, Account Management (September 15) who will "Own the P&L for your territory or segment"; plus a Senior Manager, Client Success (Lender), an Enterprise Account Executive, Lender, and implementation consultants for lenders and construction.Source
• HiringStaff Product Manager, Data (posted October 14, 2026): "Every draw, inspection, budget change and payment that moves through Built leaves behind data"; owns "embedded reporting and analytics, portfolio insights, data delivery" and "shared metric definitions so a figure like 'percent complete' or 'funds disbursed' means the same thing", and the data behind "the AI Draw Agent and lender portfolio risk tools". Built manages "over $300 billion in annual capital for more than 340 lenders, including 45 of the top 100 U.S. banks".Source

Using shared definitions, show each lender its draw turn time, inspection time and budget overrun rate against anonymised peer bands. Use the benchmark in renewals and sales.

Peer comparisons are only possible with Built's network and give lenders a reason to stay and expand.

• Lenders fear exposure

  Show only aggregated bands.

• HiringStaff Product Manager, Data (posted October 14, 2026): "Every draw, inspection, budget change and payment that moves through Built leaves behind data"; owns "embedded reporting and analytics, portfolio insights, data delivery" and "shared metric definitions so a figure like 'percent complete' or 'funds disbursed' means the same thing", and the data behind "the AI Draw Agent and lender portfolio risk tools". Built manages "over $300 billion in annual capital for more than 340 lenders, including 45 of the top 100 U.S. banks".Source
• Your websiteHomepage: "Fund, develop, build, and manage on one AI-powered platform", with tabs for Banks, Private Credit, Owners & Developers and General Contractors; "$300B+ Capital Managed", "78000+ Owners and Contractors on Built", "340+ Lenders on Built"; "85% Faster Funding", "98% Faster Insights", "60% Less Admin Work"; a bank testimonial that begins "We we can fund usually a commercial draw within four days".Source

Build a module on network selling: how each side benefits from the other, the Copper Builders quote, borrower adoption numbers, and the next-step offer for each side. Certify sellers and track multi-product deals.

Network value is the hardest thing for rivals to copy, so every seller should be able to explain it.

• Training forgotten

  Refresh each quarter with new stories.

• HiringRevenue team hiring: a Revenue Operations Analyst (October 15) as "Revenue Operations evolves into an AI-native function"; a Revenue Enablement Specialist (October 20) training "Account Executives, SDRs, Account Managers, Client Success Managers"; a Manager, Account Management (September 15) who will "Own the P&L for your territory or segment"; plus a Senior Manager, Client Success (Lender), an Enterprise Account Executive, Lender, and implementation consultants for lenders and construction.Source
• Your websiteConstruction Financials page: "Automatically extract and code invoice data"; "With payables and documents mapped to your draw schedule, you can create and submit draws in minutes"; budgets, invoices, compliance documents, lien waivers, payments and integrations; calls to action "Schedule a Demo" and "Take a Tour", no price. The owners and developers page quotes Copper Builders: "Frankly, I don't use the lenders that don't use Built anymore."Source
• HiringEvery Built job post: "Today, Built is a partner to more than 350 lenders, over 80,000 borrowers and owners, and thousands of contractors, powering 86,000 active projects valued at more than $300 billion."Source

Measure time per draw, error catches and reviewer overrides for lenders using the agent, publish anonymised results with method, and add a results panel in each lender's dashboard.

Measured AI results win cautious bank buyers and justify pricing.

• Results vary by lender

  Show ranges.

• HiringStaff Product Manager, Data (posted October 14, 2026): "Every draw, inspection, budget change and payment that moves through Built leaves behind data"; owns "embedded reporting and analytics, portfolio insights, data delivery" and "shared metric definitions so a figure like 'percent complete' or 'funds disbursed' means the same thing", and the data behind "the AI Draw Agent and lender portfolio risk tools". Built manages "over $300 billion in annual capital for more than 340 lenders, including 45 of the top 100 U.S. banks".Source
• Your websiteHomepage: "Fund, develop, build, and manage on one AI-powered platform", with tabs for Banks, Private Credit, Owners & Developers and General Contractors; "$300B+ Capital Managed", "78000+ Owners and Contractors on Built", "340+ Lenders on Built"; "85% Faster Funding", "98% Faster Insights", "60% Less Admin Work"; a bank testimonial that begins "We we can fund usually a commercial draw within four days".Source

Cut the keynote into feature clips for each buyer type, send segment follow-ups to attendees and no-shows, and run office hours on each new feature through December.

Event content reused by segment extends reach and turns attendance into pipeline.

• Low attendance

  Treat replay viewers as attendees.

• Your websitePrograms and channels: a virtual keynote by the CEO and founder on November 5, 2026 promoted in a site-wide banner; Built University courses on lien waiver management; office-hour webinars such as "Getting Started with Built Vendors"; a news item titled "ABA endorses fintech provider Built's construction lending software"; integrations with nCino, Procore Financials, Sage Intacct, Yardi Voyager, QuickBooks and DocuSign.Source
• HiringCampaign Marketing Manager (Nashville, posted September 25, 2026): will "drive demand, adoption, and growth among Owners, Developers, and General Contractors", set success measures "including qualified pipeline, engagement, eligible-account adoption, and expansion indicators", and "care as much about product adoption and expansion as you do about pipeline", working with Growth, GTM Engineering, Events and ABM.Source

Give borrowers on a sponsoring lender a free tier (invoice capture and draw building for one project), charge for more projects, payments and lien waivers, and measure conversion to paid.

A free tier inside an existing relationship removes the buying decision and grows paid use with the borrower's business.

• Free use without upgrades

  Cap projects and features.

• #1 Offer Construction Financials to the 80,000 borrowers and owners already using Built through their lender

• HiringSenior Product Manager, Construction Financials (posted October 13, 2026): the product for owners and general contractors "has a solid foundation and significant growth potential"; the job is "strengthening product-market fit" and finding "opportunities to connect Construction Financials with lender-side workflows".Source
• Your websiteSitemap (581 URLs, checked October 21, 2026): 296 blog posts, 75 news items, 50 webinars, 28 case studies (about eight from builders, developers and contractors, the rest lenders), no comparison pages; a research page, "Borrower Incentive Program: Drive ROI & Boost Adoption" ("We're exploring an incentive that rewards developers for using Built's CLA+ and integrated services"); internal-looking pages such as brand standards, a client resource center (including "create co-branded landing page") and an older duplicate of a lien waiver page.Source
• Your websiteConstruction Financials page: "Automatically extract and code invoice data"; "With payables and documents mapped to your draw schedule, you can create and submit draws in minutes"; budgets, invoices, compliance documents, lien waivers, payments and integrations; calls to action "Schedule a Demo" and "Take a Tour", no price. The owners and developers page quotes Copper Builders: "Frankly, I don't use the lenders that don't use Built anymore."Source
• Your websiteBorrower pages: /borrower-portal-resources/ ("Walk Through the New & Improved Borrower & Builder Portal": request draws, schedule inspections, export draw history) and /sponsored-borrower-portal-resources/ ("How to Submit a Draw Request", help desk, support line). Neither page's content mentions Construction Financials or offers any next step beyond the portal; /cla-plus-borrower-portal/ is written for lenders.Source

Sign three regional materials suppliers, let general contractors order against their budget lines in Built with payment on draw, and take a procurement margin.

Ordering where the budget lives saves contractors time and gives Built a revenue line tied to construction volume.

• Low supplier interest

  Start with suppliers already paid through Built.

• HiringMarketplace Partnerships Lead (Nashville or New York, posted August 14, 2026): the Marketplace connects capital with "inspection firms, appraisers, environmental consultants, title and closing providers, materials suppliers"; "Most of Built's vendor relationships today have grown inbound and passively, through lender referrals, rather than through a deliberate program"; the role starts with "inspections, appraisal, environmental, and title/closing", then "labor & materials procurement", using "revenue share, referral fees, SaaS bundles, procurement margin".Source
• HiringEvery Built job post: "Today, Built is a partner to more than 350 lenders, over 80,000 borrowers and owners, and thousands of contractors, powering 86,000 active projects valued at more than $300 billion."Source
• Your websiteConstruction Financials page: "Automatically extract and code invoice data"; "With payables and documents mapped to your draw schedule, you can create and submit draws in minutes"; budgets, invoices, compliance documents, lien waivers, payments and integrations; calls to action "Schedule a Demo" and "Take a Tour", no price. The owners and developers page quotes Copper Builders: "Frankly, I don't use the lenders that don't use Built anymore."Source

Publish a quarterly index of draw turn times, budget overruns and project progress by region and loan type, with a short commentary. Pitch it to trade press and use it in lender sales.

Original data earns press and positions Built as the authority on construction finance.

• Data privacy

  Aggregate and suppress small groups.

• HiringStaff Product Manager, Data (posted October 14, 2026): "Every draw, inspection, budget change and payment that moves through Built leaves behind data"; owns "embedded reporting and analytics, portfolio insights, data delivery" and "shared metric definitions so a figure like 'percent complete' or 'funds disbursed' means the same thing", and the data behind "the AI Draw Agent and lender portfolio risk tools". Built manages "over $300 billion in annual capital for more than 340 lenders, including 45 of the top 100 U.S. banks".Source
• HiringEvery Built job post: "Today, Built is a partner to more than 350 lenders, over 80,000 borrowers and owners, and thousands of contractors, powering 86,000 active projects valued at more than $300 billion."Source

Build a page per state with a statutory form: the form, when to use conditional and unconditional versions, notarization rules, and a "generate and track" button. Have counsel review each page.

State-specific searches come from contractors with a live payment, and the generator turns them into accounts.

• Legal changes

  Date each page and review twice a year.

• Your websiteLien waiver pricing: "Lien Waiver Management $1,000 /month", "Discounts available when processing payments" ("Talk to a specialist to see what you'd qualify for"), "State-mandated lien waiver forms + custom templates", "Unlimited free vendor accounts". Free tools: an invoice generator, a lien waiver generator and "Coming Soon: Offering Memorandum Generator". A blog post covers lien waiver notarization for "Texas, Mississippi and Wyoming".Source

Offer a free certificate in construction draw administration (draws, inspections, lien waivers, risk), with badges for LinkedIn. Invite lender customers to put new staff through it.

Staff trained on Built carry it to their next employer and push for it.

• Low completion

  Keep lessons under ten minutes.

• Your websitePrograms and channels: a virtual keynote by the CEO and founder on November 5, 2026 promoted in a site-wide banner; Built University courses on lien waiver management; office-hour webinars such as "Getting Started with Built Vendors"; a news item titled "ABA endorses fintech provider Built's construction lending software"; integrations with nCino, Procore Financials, Sage Intacct, Yardi Voyager, QuickBooks and DocuSign.Source
• HiringStaff Product Manager, Data (posted October 14, 2026): "Every draw, inspection, budget change and payment that moves through Built leaves behind data"; owns "embedded reporting and analytics, portfolio insights, data delivery" and "shared metric definitions so a figure like 'percent complete' or 'funds disbursed' means the same thing", and the data behind "the AI Draw Agent and lender portfolio risk tools". Built manages "over $300 billion in annual capital for more than 340 lenders, including 45 of the top 100 U.S. banks".Source

Review every sitemap URL, mark internal or retired pages noindex or move them behind login, and redirect retired pages to the current product pages.

A clean index puts the right page in front of buyers.

• Customers lose links

  Keep client pages behind login, not deleted.

• Your websiteSitemap (581 URLs, checked October 21, 2026): 296 blog posts, 75 news items, 50 webinars, 28 case studies (about eight from builders, developers and contractors, the rest lenders), no comparison pages; a research page, "Borrower Incentive Program: Drive ROI & Boost Adoption" ("We're exploring an incentive that rewards developers for using Built's CLA+ and integrated services"); internal-looking pages such as brand standards, a client resource center (including "create co-branded landing page") and an older duplicate of a lien waiver page.Source