GRU Space growth playbook

Add a short "How reservations work" section above the form with six answers. What the application fee is and what it covers. The deposit levels and what each one reserves. Whether and when deposits are refunded, including if a mission slips. How deposits are held. What the 2027 private auction decides. Confirmation that the deposit counts toward the final price. Mark anything still undecided as "set at the 2027 auction" rather than leaving it out. Add the same answers as FAQ structured data, and link the section from the homepage's press strip so readers move from the headline to the official terms.

Buyers at this level act through wealth managers, family offices and lawyers, who need written terms before money moves. Published terms put off the merely curious, give serious applicants a page to forward to their adviser, and become the one version journalists and AI assistants quote, ending the $250,000 versus $1 million confusion.

[ ] Application fee: amount, refundable or not, what review it pays for
[ ] Deposit levels: $250,000 and $1 million, and what each reserves
[ ] Refunds: when, how fast, and what happens if a mission date moves
[ ] Where deposits are held until the stay
[ ] The 2027 private auction: who takes part and what it sets
[ ] The deposit counts toward the final price (expected above $10 million)
[ ] Last updated date on the section

• Terms are still changing

  Date the section and label open items as set at the 2027 auction.

• Published numbers invite scrutiny

  The scrutiny is already happening with conflicting numbers; one official version is safer.

• Your websiteReserve page (checked November 9, 2026): headline "Apply For Early Access to the First Lunar Hotel"; it says pricing and participation structures are discussed privately during the qualification process; "Submissions and fees are reviewed to choose early mission participants"; "If approved, you may be invited to move forward with a reservation deposit"; timeline "2026 — Application Review", "2027 — Private Auction", "2029 — First Lunar Mission", "2031 — Habitat Deployment". No fee, deposit amount, refund terms or FAQ. The first form asks for full name, email, phone, physical address, age, weight, height, occupation and a message.Source
• PressEuronews (January 28, 2026): applicants pay a "$1,000 (about €850) non-refundable application fee to be considered"; deposits are $250,000 or $1 million "depending on the experience chosen"; initial lunar testing is "pencilled in for 2031".Source
• PressFox 32 Chicago (January 2026): deposits of $250,000 to $1 million that "will be fully refundable"; version 1 hosts four guests for about five nights at about $416,667 per person per night, version 2 about $83,333; deposits can also be made as gifts for future generations, and the founder says "We can accommodate those things".Source
• PressGizmodo (January 2026): selected applicants pay a deposit of "$250,000 to $1 million", which "will go into the final price for a stay at the hotel, which the company estimates will exceed $10 million".Source
• Your websiteHomepage: "The First Hotel on the Moon"; "In 2032, the first hotel is landed and deployed on the Moon", an inflatable for "up to four guests for multi-day stays", "Designed to operate for 10 years", with moonwalks, driving and golfing and capacity growing "from four to ten guests"; backers Y Combinator and NVIDIA; a "Featured in" strip linking Space.com ("$1 million reservations"), Ars Technica ("for $250,000"), Fox 32, Payload and Founded; buttons "Reserve a Spot", "Read the Whitepaper", "Watch full video" and "Join our Newsletter"; no H1 heading in the page code.Source

Publish the whitepaper as an HTML page with clear headings (the three missions, hotel design, bricks from regolith, life support, pricing assumptions and risks), plus a downloadable PDF. Add a version date and a short change log so readers know which numbers are current. Don't put it behind a form; offer the newsletter at the end instead.

The whitepaper is the document an investor, adviser or journalist reads before believing a Moon hotel. Readable text gets indexed and quoted, and a dated version controls which numbers circulate.

• Old figures get quoted

  Version date and change log at the top.

• Your websiteWhitepaper page /wp (fetched twice on November 9, 2026): titled "Whitepaper | GRU Space" but it serves only navigation and footer, with no body text, no PDF link and no embedded document. It is where the homepage's "Read the Whitepaper" button leads.Source
• Your websiteHomepage: "The First Hotel on the Moon"; "In 2032, the first hotel is landed and deployed on the Moon", an inflatable for "up to four guests for multi-day stays", "Designed to operate for 10 years", with moonwalks, driving and golfing and capacity growing "from four to ten guests"; backers Y Combinator and NVIDIA; a "Featured in" strip linking Space.com ("$1 million reservations"), Ars Technica ("for $250,000"), Fox 32, Payload and Founded; buttons "Reserve a Spot", "Read the Whitepaper", "Watch full video" and "Join our Newsletter"; no H1 heading in the page code.Source
• PressFox 32 Chicago (January 2026): deposits of $250,000 to $1 million that "will be fully refundable"; version 1 hosts four guests for about five nights at about $416,667 per person per night, version 2 about $83,333; deposits can also be made as gifts for future generations, and the founder says "We can accommodate those things".Source

Build one dated timeline block: each mission, what it proves, its lander status (contracted, in talks or open) and a "last updated" date. Use it on the homepage, the Reserve page and the whitepaper, and make the Y Combinator profile and job posts match. If the 2027 payload is a separate step before Mission I, show it as Mission 0.

For a company selling a stay in 2032, the date is part of the product. A single timeline with honest status labels reads as discipline; scattered dates read as risk.

• Committing to dates publicly

  Show status labels and ranges, not just years.

• Your websiteReserve page (checked November 9, 2026): headline "Apply For Early Access to the First Lunar Hotel"; it says pricing and participation structures are discussed privately during the qualification process; "Submissions and fees are reviewed to choose early mission participants"; "If approved, you may be invited to move forward with a reservation deposit"; timeline "2026 — Application Review", "2027 — Private Auction", "2029 — First Lunar Mission", "2031 — Habitat Deployment". No fee, deposit amount, refund terms or FAQ. The first form asks for full name, email, phone, physical address, age, weight, height, occupation and a message.Source
• HiringMechanical Engineer (Y Combinator W26 job post, Hawthorne, CA, $120K–$170K, 0.25%–0.75% equity): "The 2027 Lunar Payload will make bricks from lunar material and deploy an inflatable habitat bladder"; "Your product will land on the Moon next year"; the hire is the main contact for the lunar lander provider's interface control document; team size 5; backed by investors in SpaceX and Anduril and part of Nvidia's Inception program.Source
• PressEuronews (January 28, 2026): applicants pay a "$1,000 (about €850) non-refundable application fee to be considered"; deposits are $250,000 or $1 million "depending on the experience chosen"; initial lunar testing is "pencilled in for 2031".Source
• PressPayload (January 2026): a "$1M deposit" reserves a spot; Mission 1 (2029) flies a ~10 kg payload on a CLPS lander to test an inflatable and lunar bricks; Mission 2 (2031) a subscale inflatable in a lunar pit; Mission 3 (2032) the first hotel for four guests, designed to last a decade; the founder: "This is a big bet. We're not going to sugarcoat it."Source

Set two or three membership tiers with public prices. Crew: name on the payload and a digital certificate. Brick: adds the personalized Moon Brick. Founding: adds mission briefings and a launch event invitation, in a limited number. Sell them through the existing Fourthwall store or a Webflow checkout. Link membership from the homepage, every blog post and the store, and email each member a confirmation of their payload slot.

Most of the people who saw the Moon hotel story will never apply for a stay, but many will pay to take part. A price and a buy button turn that interest into revenue and an email list now, years before the hotel.

• Payload capacity for names

  Use microetched or digital storage and state the method on the page.

• Mission delays

  Say which mission carries the names and what happens if it slips.

• Your websiteMembership page ("join the gru crew"): your name "permanently etched onto a payload carried aboard scheduled GRU Space lunar missions", a "Personalized GRU Moon Brick", member pricing on merchandise, "special discounted rates on reservations", "Preferred pricing on future payload opportunities", premium engraving upgrades and invitations to mission briefings and launch events. No price is shown; joining is a form (name, email, phone, message) or an email.Source
• Your websiteMerch store (Fourthwall, linked as "MERCH"): GRU Moon Brick $1,000, GRU Jacket $400, Hoodie $120, T-Shirt $50, Embroidered Hat $35, Mug $30; no membership or gift options.Source
• HiringY Combinator profile: W26, founded 2025, team of 5, "Moon Hotel -> The Intergalactic Construction Company of Earth"; claims "1B+ launch views"; launch post "The Moon Factory": a prototype "for under $5,000" built in six weeks that mines regolith, makes geopolymer bricks and includes a modular inflatable habitat; three open roles: Mechanical Engineer, Founding Lunar Avionics / Electronics Engineer, Thermal / Structures Engineer.Source

Step one asks for name, email, country, the experience they're interested in and how they heard about GRU. Step two, sent by email after the first contact, collects address, age, height, weight and occupation over a secure link. Track each step in PostHog, and keep the measurement data out of marketing tools.

A shorter first step raises completion, and the people who finish step two are more qualified. It also means GRU holds sensitive personal data only for people in an active conversation.

• More unqualified submissions

  Step two and the application fee still filter.

• #1 Put the reservation terms the press already printed on the Reserve page: the $1,000 fee, the $250,000 or $1 million deposit, and the refund rule

• Your websiteReserve page (checked November 9, 2026): headline "Apply For Early Access to the First Lunar Hotel"; it says pricing and participation structures are discussed privately during the qualification process; "Submissions and fees are reviewed to choose early mission participants"; "If approved, you may be invited to move forward with a reservation deposit"; timeline "2026 — Application Review", "2027 — Private Auction", "2029 — First Lunar Mission", "2031 — Habitat Deployment". No fee, deposit amount, refund terms or FAQ. The first form asks for full name, email, phone, physical address, age, weight, height, occupation and a message.Source
• Your websiteSite links and stack: X (@gru_space), Instagram (@gru.space) and a LinkedIn company page; no YouTube channel linked, although the homepage has a "Watch full video" button; built on Webflow with Google Tag Manager and PostHog; a newsletter form on the homepage.Source

Show a still poster image first and load the video only when it scrolls into view or is tapped. Shorten or remove the page-load intro, so the headline and Reserve button render first. Defer the scripts that block rendering (about 0.85 seconds) and recheck PageSpeed.

Press spikes bring mobile visitors on cellular data. A faster first screen means more of them reach the Reserve and Membership buttons.

• Less visual impact

  Use the best frame as the poster.

• PageSpeedGoogle PageSpeed (homepage, November 2026): mobile score 67, desktop 71; lab LCP 4.7 s on mobile, but real visitors pass Core Web Vitals (LCP 2.3 s, INP 134 ms, CLS 0); the homepage downloads 13.2 MB in 223 requests, about 12 MB of it from a video CDN in 163 requests; render-blocking requests cost about 0.85 s; the largest element is the page-load intro image.Source

Publish /faq with about 15 short answers in four groups. The stay: what it is, how long, how many guests, what you do, the view of Earth. Getting there: training, health checks, who flies you. Money: link to the reservation terms. Safety and risk: what each test mission proves. Add FAQ structured data, link the page from the navigation, and give the homepage a real H1 ("The First Hotel on the Moon").

Plain answers on GRU's own domain become the source search engines and AI assistants cite, and they handle the doubts that stop people applying.

• Answers go out of date

  Show a last-updated date on each group.

• #1 Put the reservation terms the press already printed on the Reserve page: the $1,000 fee, the $250,000 or $1 million deposit, and the refund rule

• Your websiteSitemap (12 URLs, checked November 9, 2026): home, reserve, membership, partnerships, team, careers, whitepaper, blog, search, privacy and two blog posts (February 2 and May 7, 2026); no FAQ, press, mission-update or pricing page; the most recent change was the careers page on August 20, 2026.Source
• Your websiteHomepage: "The First Hotel on the Moon"; "In 2032, the first hotel is landed and deployed on the Moon", an inflatable for "up to four guests for multi-day stays", "Designed to operate for 10 years", with moonwalks, driving and golfing and capacity growing "from four to ten guests"; backers Y Combinator and NVIDIA; a "Featured in" strip linking Space.com ("$1 million reservations"), Ars Technica ("for $250,000"), Fox 32, Payload and Founded; buttons "Reserve a Spot", "Read the Whitepaper", "Watch full video" and "Join our Newsletter"; no H1 heading in the page code.Source
• PressGizmodo (January 2026): selected applicants pay a deposit of "$250,000 to $1 million", which "will go into the final price for a stay at the hotel, which the company estimates will exceed $10 million".Source
• PressFox 32 Chicago (January 2026): deposits of $250,000 to $1 million that "will be fully refundable"; version 1 hosts four guests for about five nights at about $416,667 per person per night, version 2 about $83,333; deposits can also be made as gifts for future generations, and the founder says "We can accommodate those things".Source

Publish the four promised posts, one a month, each with a map or chart and a single takeaway. Each post goes out as the newsletter, with a signup box at the top and bottom. Close the series by naming a shortlist of candidate sites.

Detailed technical writing is the strongest credibility signal a pre-hardware company can give buyers and investors. A series gives people a reason to subscribe and come back.

• Engineering time is scarce

  Expert writes an outline; a freelance science writer drafts.

• Your websiteBlog post "Siting the First Lunar Hotel: A View of Home" (February 2, 2026): the first of "a series of upcoming newsletter posts", promising posts on temperature swings, radiation and micrometeoroid hazards, scenery, and lunar pits and caves; Earth should sit 20 to 45 degrees above the horizon; GRU's software simulates the Earth view for any site and date (for example a stay starting July 1, 2032 at 30°N, 0°E); no newsletter signup on the page.Source
• Your websiteSitemap (12 URLs, checked November 9, 2026): home, reserve, membership, partnerships, team, careers, whitepaper, blog, search, privacy and two blog posts (February 2 and May 7, 2026); no FAQ, press, mission-update or pricing page; the most recent change was the careers page on August 20, 2026.Source

A simple page where anyone picks a date, such as a birthday or anniversary in 2032 or later, and sees an image of Earth's position and phase from the candidate hotel site. Visitors get the image as a postcard by email, which subscribes them to the newsletter, and can share it with a "See yours" link. The tool also offers Membership and Reserve.

Personal, shareable output spreads on social channels in a way that a press release doesn't, and every share brings an email address. It shows the product experience years before anyone can fly.

• Implies a site is chosen

  Label it as a candidate site.

• #8 Finish the siting series the February post promised: temperature, radiation, scenery and lunar caves

• Your websiteBlog post "Siting the First Lunar Hotel: A View of Home" (February 2, 2026): the first of "a series of upcoming newsletter posts", promising posts on temperature swings, radiation and micrometeoroid hazards, scenery, and lunar pits and caves; Earth should sit 20 to 45 degrees above the horizon; GRU's software simulates the Earth view for any site and date (for example a stay starting July 1, 2032 at 30°N, 0°E); no newsletter signup on the page.Source
• Your websiteSite links and stack: X (@gru_space), Instagram (@gru.space) and a LinkedIn company page; no YouTube channel linked, although the homepage has a "Watch full video" button; built on Webflow with Google Tag Manager and PostHog; a newsletter form on the homepage.Source
• HiringY Combinator profile: W26, founded 2025, team of 5, "Moon Hotel -> The Intergalactic Construction Company of Earth"; claims "1B+ launch views"; launch post "The Moon Factory": a prototype "for under $5,000" built in six weeks that mines regolith, makes geopolymer bricks and includes a modular inflatable habitat; three open roles: Mechanical Engineer, Founding Lunar Avionics / Electronics Engineer, Thermal / Structures Engineer.Source

A Gift a Stay page explaining how a deposit can be held in another person's name, what happens if that person can't fly when the time comes (transfer or refund), and what the recipient receives now: a certificate, GRU Crew membership and a Moon Brick. Below it, a lower-priced gift of membership for people who aren't placing a deposit.

A legacy gift fits the page's own promise to "cement your legacy". It brings in a buyer who has the money but isn't the traveller, and the gift membership sells every holiday season.

• Questions about long holding periods

  Publish the refund rule on the page.

• #1 Put the reservation terms the press already printed on the Reserve page: the $1,000 fee, the $250,000 or $1 million deposit, and the refund rule
• #4 Put a price on GRU Crew membership and sell it at checkout, next to the $1,000 Moon Brick

• PressFox 32 Chicago (January 2026): deposits of $250,000 to $1 million that "will be fully refundable"; version 1 hosts four guests for about five nights at about $416,667 per person per night, version 2 about $83,333; deposits can also be made as gifts for future generations, and the founder says "We can accommodate those things".Source
• Your websiteReserve page (checked November 9, 2026): headline "Apply For Early Access to the First Lunar Hotel"; it says pricing and participation structures are discussed privately during the qualification process; "Submissions and fees are reviewed to choose early mission participants"; "If approved, you may be invited to move forward with a reservation deposit"; timeline "2026 — Application Review", "2027 — Private Auction", "2029 — First Lunar Mission", "2031 — Habitat Deployment". No fee, deposit amount, refund terms or FAQ. The first form asks for full name, email, phone, physical address, age, weight, height, occupation and a message.Source
• Your websiteMembership page ("join the gru crew"): your name "permanently etched onto a payload carried aboard scheduled GRU Space lunar missions", a "Personalized GRU Moon Brick", member pricing on merchandise, "special discounted rates on reservations", "Preferred pricing on future payload opportunities", premium engraving upgrades and invitations to mission briefings and launch events. No price is shown; joining is a form (name, email, phone, message) or an email.Source

Publish three packages, each with what is delivered, when, and a price range or "from" price. Payload partner: logo or product on the first lunar payload, with flight footage. Mission media partner: content rights to the build, test and launch. Hotel founding partner: a product or brand inside the 2032 hotel. Add a one-page PDF, mission dates linked to the official timeline, and a form that asks for budget and timing.

Defined packages shorten sales cycles and bring in revenue years before guests do. They also show buyers and investors that other companies are paying to be part of the mission.

• Payload mass is tight

  Offer imaging and media rights rather than mass.

• #3 Use one mission timeline everywhere: the site says 2029, the job posts say the payload lands next year, the press says 2031

• Your websitePartnerships page: one offer, "Get your brand/product featured at the first hotel on the Moon"; no partner categories, packages, prices or named partners; a form (name, company, email, message).Source
• HiringMechanical Engineer (Y Combinator W26 job post, Hawthorne, CA, $120K–$170K, 0.25%–0.75% equity): "The 2027 Lunar Payload will make bricks from lunar material and deploy an inflatable habitat bladder"; "Your product will land on the Moon next year"; the hire is the main contact for the lunar lander provider's interface control document; team size 5; backed by investors in SpaceX and Anduril and part of Nvidia's Inception program.Source
• Your websiteMembership page ("join the gru crew"): your name "permanently etched onto a payload carried aboard scheduled GRU Space lunar missions", a "Personalized GRU Moon Brick", member pricing on merchandise, "special discounted rates on reservations", "Preferred pricing on future payload opportunities", premium engraving upgrades and invitations to mission briefings and launch events. No price is shown; joining is a form (name, email, phone, message) or an email.Source

Once a month, publish a short log: one test video, one photo, one number (brick strength, inflation pressure, thermal cycle count) and one problem found. Post it on the blog and as a newsletter, and cut 30-second clips for X and Instagram. Pin the latest log on the homepage next to the timeline.

For a company years from launch, visible progress is the main argument against "this is a hype play". Regular footage keeps applicants and members engaged and gives journalists a reason to come back.

• Showing failures

  Framing failures as learning builds trust with technical readers.

• Export-controlled detail

  Review each post against export rules before it goes out.

• HiringY Combinator profile: W26, founded 2025, team of 5, "Moon Hotel -> The Intergalactic Construction Company of Earth"; claims "1B+ launch views"; launch post "The Moon Factory": a prototype "for under $5,000" built in six weeks that mines regolith, makes geopolymer bricks and includes a modular inflatable habitat; three open roles: Mechanical Engineer, Founding Lunar Avionics / Electronics Engineer, Thermal / Structures Engineer.Source
• HiringMechanical Engineer (Y Combinator W26 job post, Hawthorne, CA, $120K–$170K, 0.25%–0.75% equity): "The 2027 Lunar Payload will make bricks from lunar material and deploy an inflatable habitat bladder"; "Your product will land on the Moon next year"; the hire is the main contact for the lunar lander provider's interface control document; team size 5; backed by investors in SpaceX and Anduril and part of Nvidia's Inception program.Source
• Your websiteSitemap (12 URLs, checked November 9, 2026): home, reserve, membership, partnerships, team, careers, whitepaper, blog, search, privacy and two blog posts (February 2 and May 7, 2026); no FAQ, press, mission-update or pricing page; the most recent change was the careers page on August 20, 2026.Source

Open a GRU channel with the full launch film, the Moon Factory build, and one long video per siting topic and hardware log. Link it from the homepage video, the navigation and the footer. Each description links to Membership and the newsletter.

YouTube videos keep being found through search for years. People researching a six-figure deposit watch long technical videos, and subscribers are an audience GRU owns.

• Upload schedule slips

  Tie uploads to the monthly hardware log.

• #12 A monthly hardware log from the Hawthorne workshop: test footage of the bricks and inflatable

• Your websiteSite links and stack: X (@gru_space), Instagram (@gru.space) and a LinkedIn company page; no YouTube channel linked, although the homepage has a "Watch full video" button; built on Webflow with Google Tag Manager and PostHog; a newsletter form on the homepage.Source
• HiringY Combinator profile: W26, founded 2025, team of 5, "Moon Hotel -> The Intergalactic Construction Company of Earth"; claims "1B+ launch views"; launch post "The Moon Factory": a prototype "for under $5,000" built in six weeks that mines regolith, makes geopolymer bricks and includes a modular inflatable habitat; three open roles: Mechanical Engineer, Founding Lunar Avionics / Electronics Engineer, Thermal / Structures Engineer.Source

Every quarter, send applicants, depositors and members a short briefing: progress against the official timeline, what changed and why, the next milestone, and one behind-the-scenes item. Once a year, host a live video briefing with Q&A for depositors and top-tier members. Keep a private archive page.

Regular, honest updates keep deposits in place and turn members into advocates, and the briefings deliver on a membership promise that is already published.

• Bad news in a briefing

  Report it early with the plan; silence is worse.

• #3 Use one mission timeline everywhere: the site says 2029, the job posts say the payload lands next year, the press says 2031

• Your websiteReserve page (checked November 9, 2026): headline "Apply For Early Access to the First Lunar Hotel"; it says pricing and participation structures are discussed privately during the qualification process; "Submissions and fees are reviewed to choose early mission participants"; "If approved, you may be invited to move forward with a reservation deposit"; timeline "2026 — Application Review", "2027 — Private Auction", "2029 — First Lunar Mission", "2031 — Habitat Deployment". No fee, deposit amount, refund terms or FAQ. The first form asks for full name, email, phone, physical address, age, weight, height, occupation and a message.Source
• Your websiteMembership page ("join the gru crew"): your name "permanently etched onto a payload carried aboard scheduled GRU Space lunar missions", a "Personalized GRU Moon Brick", member pricing on merchandise, "special discounted rates on reservations", "Preferred pricing on future payload opportunities", premium engraving upgrades and invitations to mission briefings and launch events. No price is shown; joining is a form (name, email, phone, message) or an email.Source
• Your websiteSitemap (12 URLs, checked November 9, 2026): home, reserve, membership, partnerships, team, careers, whitepaper, blog, search, privacy and two blog posts (February 2 and May 7, 2026); no FAQ, press, mission-update or pricing page; the most recent change was the careers page on August 20, 2026.Source

Set up one PostHog funnel per path (page view, form start, form submitted, qualified, paid) with UTM tags on every link GRU controls: social bios, newsletter, YouTube and press kit. Add a hidden source field to each form and review a one-page dashboard each week.

With a team of five, time goes to the channel that brings qualified applicants. Clean attribution also gives investors a credible demand number.

• Sensitive form data in analytics

  Track events only, never field contents.

• Your websiteSite links and stack: X (@gru_space), Instagram (@gru.space) and a LinkedIn company page; no YouTube channel linked, although the homepage has a "Watch full video" button; built on Webflow with Google Tag Manager and PostHog; a newsletter form on the homepage.Source
• Your websiteReserve page (checked November 9, 2026): headline "Apply For Early Access to the First Lunar Hotel"; it says pricing and participation structures are discussed privately during the qualification process; "Submissions and fees are reviewed to choose early mission participants"; "If approved, you may be invited to move forward with a reservation deposit"; timeline "2026 — Application Review", "2027 — Private Auction", "2029 — First Lunar Mission", "2031 — Habitat Deployment". No fee, deposit amount, refund terms or FAQ. The first form asks for full name, email, phone, physical address, age, weight, height, occupation and a message.Source
• Your websitePartnerships page: one offer, "Get your brand/product featured at the first hotel on the Moon"; no partner categories, packages, prices or named partners; a form (name, company, email, message).Source

Publish /press with a one-page fact sheet (company, mission timeline, reservation terms, hotel specs), approved renders and photos, the founder's short bio, past coverage, and a press contact. Link it in the footer and every press reply.

Journalists copy the fact sheet in front of them. One official source stops the numbers from drifting and makes the next round of coverage accurate.

• Stale fact sheet

  Date it and update after each milestone.

• #1 Put the reservation terms the press already printed on the Reserve page: the $1,000 fee, the $250,000 or $1 million deposit, and the refund rule
• #3 Use one mission timeline everywhere: the site says 2029, the job posts say the payload lands next year, the press says 2031

• Your websiteHomepage: "The First Hotel on the Moon"; "In 2032, the first hotel is landed and deployed on the Moon", an inflatable for "up to four guests for multi-day stays", "Designed to operate for 10 years", with moonwalks, driving and golfing and capacity growing "from four to ten guests"; backers Y Combinator and NVIDIA; a "Featured in" strip linking Space.com ("$1 million reservations"), Ars Technica ("for $250,000"), Fox 32, Payload and Founded; buttons "Reserve a Spot", "Read the Whitepaper", "Watch full video" and "Join our Newsletter"; no H1 heading in the page code.Source
• PressPayload (January 2026): a "$1M deposit" reserves a spot; Mission 1 (2029) flies a ~10 kg payload on a CLPS lander to test an inflatable and lunar bricks; Mission 2 (2031) a subscale inflatable in a lunar pit; Mission 3 (2032) the first hotel for four guests, designed to last a decade; the founder: "This is a big bet. We're not going to sugarcoat it."Source
• PressEuronews (January 28, 2026): applicants pay a "$1,000 (about €850) non-refundable application fee to be considered"; deposits are $250,000 or $1 million "depending on the experience chosen"; initial lunar testing is "pencilled in for 2031".Source
• Your websiteSitemap (12 URLs, checked November 9, 2026): home, reserve, membership, partnerships, team, careers, whitepaper, blog, search, privacy and two blog posts (February 2 and May 7, 2026); no FAQ, press, mission-update or pricing page; the most recent change was the careers page on August 20, 2026.Source

Create an adviser page with a short briefing pack (terms, timeline, FAQ), a dedicated intake form, and a referral fee paid only when a referred applicant places a deposit. Invite 20 luxury travel advisers and family-office contacts to a private briefing, and give each a named contact at GRU.

One trusted adviser can introduce several qualified buyers, and a fee paid only on deposit means GRU pays for results, not clicks.

• Advisers oversell

  Advisers use only the official pack, and GRU confirms the terms directly with each applicant.

• #1 Put the reservation terms the press already printed on the Reserve page: the $1,000 fee, the $250,000 or $1 million deposit, and the refund rule
• #7 A public FAQ page that answers what people ask about a Moon hotel

• Competitor researchRivals' own homepages: Vast, Haven-1 "Targeted to be the world's first commercial space station" (2027), a "Create your mission" page, a Lunar Programs Division for power, communications and habitats, and a newsletter; Virgin Galactic, "Limited Bookings Now Available" behind a "Begin Journey" button with no price; Space Adventures, "the only company to have arranged for private astronauts to fly to and live in space", selling ISS trips, a circumlunar mission and zero-gravity training.See the research Source
• PressEuronews (January 28, 2026): applicants pay a "$1,000 (about €850) non-refundable application fee to be considered"; deposits are $250,000 or $1 million "depending on the experience chosen"; initial lunar testing is "pencilled in for 2031".Source
• Your websiteReserve page (checked November 9, 2026): headline "Apply For Early Access to the First Lunar Hotel"; it says pricing and participation structures are discussed privately during the qualification process; "Submissions and fees are reviewed to choose early mission participants"; "If approved, you may be invited to move forward with a reservation deposit"; timeline "2026 — Application Review", "2027 — Private Auction", "2029 — First Lunar Mission", "2031 — Habitat Deployment". No fee, deposit amount, refund terms or FAQ. The first form asks for full name, email, phone, physical address, age, weight, height, occupation and a message.Source

Publish the auction rules six months ahead: eligibility (approved applicants with a deposit), what is sold (specific seats on specific missions), how deposits count, reserve prices, what happens to non-winners, and how results are announced. Run it with an established auction house or an audited process. Announce the headline result publicly, with each winner's consent.

Clear rules bring serious bidders forward and set a market price for a lunar stay, the strongest proof of demand GRU can show investors. A credible, well-run auction also becomes a second press moment.

• Low prices look like weak demand

  Set reserve prices and a minimum number of lots.

• Mission dates move

  Tie lots to missions, not calendar dates.

• #1 Put the reservation terms the press already printed on the Reserve page: the $1,000 fee, the $250,000 or $1 million deposit, and the refund rule
• #14 A quarterly mission briefing for applicants and members, so a six-year wait doesn't go quiet

• Your websiteReserve page (checked November 9, 2026): headline "Apply For Early Access to the First Lunar Hotel"; it says pricing and participation structures are discussed privately during the qualification process; "Submissions and fees are reviewed to choose early mission participants"; "If approved, you may be invited to move forward with a reservation deposit"; timeline "2026 — Application Review", "2027 — Private Auction", "2029 — First Lunar Mission", "2031 — Habitat Deployment". No fee, deposit amount, refund terms or FAQ. The first form asks for full name, email, phone, physical address, age, weight, height, occupation and a message.Source
• PressGizmodo (January 2026): selected applicants pay a deposit of "$250,000 to $1 million", which "will go into the final price for a stay at the hotel, which the company estimates will exceed $10 million".Source
• PressEuronews (January 28, 2026): applicants pay a "$1,000 (about €850) non-refundable application fee to be considered"; deposits are $250,000 or $1 million "depending on the experience chosen"; initial lunar testing is "pencilled in for 2031".Source

Publish a payload services page: available mass and volume, power and data per slot, an indicative price per kilogram, an integration timeline, and who it suits (university experiments, sensor makers, commemorative items such as names and artwork). Offer a small share of the first mission's capacity, and use membership and partnership customers as the commemorative segment.

Selling payload capacity is how lunar companies turn hardware they are already building into revenue before their main product. It also brings in science partners whose results lend credibility to the hotel plan.

• Integration distracts the core team

  Accept only standard-slot payloads on the first mission.

• #3 Use one mission timeline everywhere: the site says 2029, the job posts say the payload lands next year, the press says 2031
• #11 Turn the one-line partnerships page into three packages with clear deliverables

• HiringMechanical Engineer (Y Combinator W26 job post, Hawthorne, CA, $120K–$170K, 0.25%–0.75% equity): "The 2027 Lunar Payload will make bricks from lunar material and deploy an inflatable habitat bladder"; "Your product will land on the Moon next year"; the hire is the main contact for the lunar lander provider's interface control document; team size 5; backed by investors in SpaceX and Anduril and part of Nvidia's Inception program.Source
• Your websiteMembership page ("join the gru crew"): your name "permanently etched onto a payload carried aboard scheduled GRU Space lunar missions", a "Personalized GRU Moon Brick", member pricing on merchandise, "special discounted rates on reservations", "Preferred pricing on future payload opportunities", premium engraving upgrades and invitations to mission briefings and launch events. No price is shown; joining is a form (name, email, phone, message) or an email.Source
• PressPayload (January 2026): a "$1M deposit" reserves a spot; Mission 1 (2029) flies a ~10 kg payload on a CLPS lander to test an inflatable and lunar bricks; Mission 2 (2031) a subscale inflatable in a lunar pit; Mission 3 (2032) the first hotel for four guests, designed to last a decade; the founder: "This is a big bet. We're not going to sugarcoat it."Source

Package the brick process and inflatable work as a construction offer: a technical capability sheet, a page on the site for agencies and primes, and applications to government lunar-surface and in-situ resource programmes and to partnerships with lander and habitat companies. Report test data openly so the capability can be checked.

Government and industry contracts can fund the same hardware the hotel needs, and they reduce dependence on tourist deposits. Contract wins are also the proof that convinces tourists.

• Splits a five-person team

  Pursue only work that funds hotel hardware.

• #12 A monthly hardware log from the Hawthorne workshop: test footage of the bricks and inflatable

• HiringY Combinator profile: W26, founded 2025, team of 5, "Moon Hotel -> The Intergalactic Construction Company of Earth"; claims "1B+ launch views"; launch post "The Moon Factory": a prototype "for under $5,000" built in six weeks that mines regolith, makes geopolymer bricks and includes a modular inflatable habitat; three open roles: Mechanical Engineer, Founding Lunar Avionics / Electronics Engineer, Thermal / Structures Engineer.Source
• Your websiteBlog post (May 7, 2026): GRU's founding member of technical staff joined the United States delegation at the 65th UN Committee on the Peaceful Uses of Outer Space (COPUOS) in Vienna as a private-sector advisor; GRU says it is among a small number of private space companies selected for this role.Source
• Competitor researchRivals' own homepages: Vast, Haven-1 "Targeted to be the world's first commercial space station" (2027), a "Create your mission" page, a Lunar Programs Division for power, communications and habitats, and a newsletter; Virgin Galactic, "Limited Bookings Now Available" behind a "Begin Journey" button with no price; Space Adventures, "the only company to have arranged for private astronauts to fly to and live in space", selling ISS trips, a circumlunar mission and zero-gravity training.See the research Source

Add every team member and advisor with their role and one line of relevant experience (flight hardware, landers, space science). Add a "We're hiring" strip linking to the three roles. Mention notable backers and programmes where they're allowed to be named. Update the page with each new hire.

For a deep-tech company with no flown hardware yet, the team is the main evidence buyers have. A fuller, current page answers the "who is actually building this" question before it is asked.

• Team members prefer privacy

  Use role and experience without photos where asked.

• Your websiteTeam page: two people (Founder & CEO; Founding Member of Technical Staff) and one advisor, while the Y Combinator profile lists a team of 5; the careers page lists three engineering roles in Los Angeles.Source
• HiringY Combinator profile: W26, founded 2025, team of 5, "Moon Hotel -> The Intergalactic Construction Company of Earth"; claims "1B+ launch views"; launch post "The Moon Factory": a prototype "for under $5,000" built in six weeks that mines regolith, makes geopolymer bricks and includes a modular inflatable habitat; three open roles: Mechanical Engineer, Founding Lunar Avionics / Electronics Engineer, Thermal / Structures Engineer.Source
• HiringMechanical Engineer (Y Combinator W26 job post, Hawthorne, CA, $120K–$170K, 0.25%–0.75% equity): "The 2027 Lunar Payload will make bricks from lunar material and deploy an inflatable habitat bladder"; "Your product will land on the Moon next year"; the hire is the main contact for the lunar lander provider's interface control document; team size 5; backed by investors in SpaceX and Anduril and part of Nvidia's Inception program.Source

Design a classroom kit (a small sample brick, a simulant pouch, a lesson plan on making bricks from lunar material, and the Earth-view activity) priced for schools. Sell an office edition as a corporate gift, with optional engraving. Sell both through the store, and offer schools a free live session with an engineer once a term.

It brings in revenue now, reaches a new audience through teachers and HR teams, and makes GRU the company students associate with building on the Moon, which also helps recruiting.

• Distracts engineers

  Outsource production; engineers give one session a term.

• #9 Let visitors see the Earth from their future room: turn the site-modelling software into a free, shareable tool

• Your websiteMerch store (Fourthwall, linked as "MERCH"): GRU Moon Brick $1,000, GRU Jacket $400, Hoodie $120, T-Shirt $50, Embroidered Hat $35, Mug $30; no membership or gift options.Source
• HiringY Combinator profile: W26, founded 2025, team of 5, "Moon Hotel -> The Intergalactic Construction Company of Earth"; claims "1B+ launch views"; launch post "The Moon Factory": a prototype "for under $5,000" built in six weeks that mines regolith, makes geopolymer bricks and includes a modular inflatable habitat; three open roles: Mechanical Engineer, Founding Lunar Avionics / Electronics Engineer, Thermal / Structures Engineer.Source
• Your websiteBlog post "Siting the First Lunar Hotel: A View of Home" (February 2, 2026): the first of "a series of upcoming newsletter posts", promising posts on temperature swings, radiation and micrometeoroid hazards, scenery, and lunar pits and caves; Earth should sit 20 to 45 degrees above the horizon; GRU's software simulates the Earth view for any site and date (for example a stay starting July 1, 2032 at 30°N, 0°E); no newsletter signup on the page.Source