Guidepoint growth playbook

Rebuild /mcp as a quick start: who can use it (clients, trial users), what they need, three numbered steps with screenshots for the two or three most used assistants, a 90-second video of a transcript search and a call being booked, sample prompts, the compliance controls that apply, and one "Request MCP access" button that creates a trial with MCP preselected and routes to the right Business Development Associate. Point each "Learn More" to a matching docs section, and list the server in the main MCP directories.

Analysts who already work in AI assistants convert when they can see the five minutes for themselves; a clear path also tells the product team which assistants and prompts clients use, and puts Guidepoint ahead of rivals in a new channel.

[ ] Who it is for (clients, trial users) and what they need
[ ] Three numbered steps per supported assistant, with screenshots
[ ] 90-second video: search transcripts, book an Advisor
[ ] Ten sample prompts by client type
[ ] Compliance controls for assistant-booked calls
[ ] "Request MCP access" form with routing by region
[ ] Learn More buttons point to matching docs
[ ] Listed in main MCP directories
[ ] Tracking: request > first search > first call

• Compliance concerns about calls booked by an assistant

  Show the approval steps on the page and keep them in the flow.

• Access should stay client-only

  Keep the server gated; publish the steps and the request path.

• HiringProduct and AI hiring: a Senior Product Manager in Toronto who drives the roadmap "across web, mobile and MCP" by "mapping end-to-end workflows" of each client segment; a Senior AI Engineer (posted October 5, 2026) building "conversational AI systems that interact with our global expert network at scale", with real-time voice and LLM orchestration; and a Product Manager in New York for the internal CRM and customer-facing web applications.Source
• Your websiteMCP page: "Your first Guidepoint expert call, initiated from an AI assistant, in under five minutes"; "Search 130,000+ compliance-reviewed transcripts" and "review and schedule Advisors" inside "Claude, Cursor, or any MCP-compatible tool"; "Guidepoint Pulse results" through one interface. The page gives no server address, setup steps or developer documentation, and its four "Learn More" buttons go to general product pages (data integration, network, library).Source
• Your websiteHomepage: "2,000+ Professionals in 20 offices", "5,000+ Client organizations", "2M+ Vetted Experts", "130K+ Searchable Library transcripts" covering "80,000+ companies" with "7,000 new transcripts added each month" and "15,000+ new experts recruited every month"; AI answers through AskGP, "API or MCP"; compliance "Led by a former senior counsel at the SEC's Division of Enforcement". The three product-card buttons (Library, Network, AI & Data) are labelled "Button Text" in the page code; the same block repeats on the MCP page.Source
• HiringCommercial hiring across regions: Business Development Associates in New York (posted October 8, 2026), Boston (October 22), Shanghai (October 14) and Tokyo (corporate), a Business Development AVP in Shanghai, a Senior Business Development Manager in Singapore, Business Development Associates in London and Dubai, a Sales Development Representative in London and an SVP, Client Growth in Shanghai, plus dozens of client service roles, many of them graduate classes.Source
• Competitor researchRivals' own homepages: AlphaSense, "company insights, market data and research across 500M+ documents"; Third Bridge, "Expert networks, consultations, and a research Library"; Dialectica, "Insights on-Demand Leader" with "the world's hardest-to-find experts". GLG and AlphaSights compete for the same research budgets.See the research Source

Give each button a real label ("Explore the Library", "Find an expert", "See AI and API access"), then check the other templates that reuse the block.

Descriptive link text helps accessibility and tells search engines what each product page is about; it also removes an unfinished look for the visitors who notice.

• Builder overwrites labels

  Set them in the reusable block, not page by page.

• Your websiteHomepage: "2,000+ Professionals in 20 offices", "5,000+ Client organizations", "2M+ Vetted Experts", "130K+ Searchable Library transcripts" covering "80,000+ companies" with "7,000 new transcripts added each month" and "15,000+ new experts recruited every month"; AI answers through AskGP, "API or MCP"; compliance "Led by a former senior counsel at the SEC's Division of Enforcement". The three product-card buttons (Library, Network, AI & Data) are labelled "Button Text" in the page code; the same block repeats on the MCP page.Source
• Your websiteMCP page: "Your first Guidepoint expert call, initiated from an AI assistant, in under five minutes"; "Search 130,000+ compliance-reviewed transcripts" and "review and schedule Advisors" inside "Claude, Cursor, or any MCP-compatible tool"; "Guidepoint Pulse results" through one interface. The page gives no server address, setup steps or developer documentation, and its four "Learn More" buttons go to general product pages (data integration, network, library).Source
• Google PageSpeedChrome UX Report for guidepoint.com: real visitors pass Core Web Vitals (LCP 1.7 s, INP 75 ms, CLS 0 at the 75th percentile), and loading got about 26% faster, so speed is not the constraint.Source

Publish six new stories in two quarters, one per client type (hedge fund, PE, investment bank, consultancy, corporate, Qsight brand), each with a result box (time saved, calls booked, transcripts used, decision made). Lead with AskGP or MCP where it was used. Cut each into a one-page PDF for sales.

Current, quantified stories make the AI products credible and give the many new Business Development hires something to send.

• Clients refuse to be named

  Use client type plus verified metrics.

• Your websiteCase studies page: the newest case study is dated March 26, 2024 ("Igniting Innovations in Electric Vehicle Product Development"), followed by three from January 8, 2024 and one from May 2022; clients are described anonymously ("an automotive industry leader in Korea", "An American marketing agency").Source
• HiringMarketing Specialist, EMEA (Athens, posted October 6, 2026, fixed-term cover): the marketing team "functions as an in-house agency"; the role builds "demand generation programs across lead generation, growth marketing, content and social" for London, Athens and Dubai, will "Guide prospects and clients from first contact to active platform use", run "targeted email campaigns, regional events, press releases, videos" and "Measure each program's contribution to pipeline and revenue". Salesforce Marketing Cloud and WordPress are a plus.Source
• HiringDirector, Strategy and Growth (US, posted October 19, 2026), a newly created role as the Qsight Managing Director's "right hand": partnerships "across technology platforms, industry organizations, manufacturers, and complementary data providers"; identifying "new markets, categories, and customer segments"; owning "how Qsight shows up in market, along with demand generation, thought leadership, and the proof points that shorten sales cycles". Medical aesthetics or cash-pay healthcare experience is "a significant advantage". Salary $190,000-$240,000.Source
• HiringCommercial hiring across regions: Business Development Associates in New York (posted October 8, 2026), Boston (October 22), Shanghai (October 14) and Tokyo (corporate), a Business Development AVP in Shanghai, a Senior Business Development Manager in Singapore, Business Development Associates in London and Dubai, a Sales Development Representative in London and an SVP, Client Growth in Shanghai, plus dozens of client service roles, many of them graduate classes.Source
• Your websiteHomepage: "2,000+ Professionals in 20 offices", "5,000+ Client organizations", "2M+ Vetted Experts", "130K+ Searchable Library transcripts" covering "80,000+ companies" with "7,000 new transcripts added each month" and "15,000+ new experts recruited every month"; AI answers through AskGP, "API or MCP"; compliance "Led by a former senior counsel at the SEC's Division of Enforcement". The three product-card buttons (Library, Network, AI & Data) are labelled "Button Text" in the page code; the same block repeats on the MCP page.Source

Send a weekly digest by sector: the five most-attended topics, upcoming teleconferences and group meetings, and one compliance-approved takeaway. Add a sign-up to the homepage, blog and group meeting pages, and segment by sector in Salesforce Marketing Cloud.

A regular glimpse of what the market is asking keeps Guidepoint in front of prospects between trials and gives sales a reason to follow up.

• Leaking client interest

  Use aggregate topics only, never client names or requests.

• Your websiteExpert Insights page: "130,000+ moderator-led interviews, live events, and focus polls", "1,400+ live, moderator-led sessions each month", "AI-guided expert interviews" through AI Moderation, client-contributed interviews, roundtables and group meetings "around major industry conferences" (2026 pages include ASCO, ADA, ESC, AHA and CES).Source
• Your websiteSitemap (418 URLs, October 23, 2026): 253 resource posts, 47 case studies, 26 group meeting pages, 16 client pages and 8 press releases; no public page for any company, sector or topic covered by the Library. Expert terms and the code of conduct are published in about ten languages (Chinese, Japanese, Korean, German, French and more), but client-facing pages are English only. No newsletter sign-up was found.Source
• HiringMarketing Specialist, EMEA (Athens, posted October 6, 2026, fixed-term cover): the marketing team "functions as an in-house agency"; the role builds "demand generation programs across lead generation, growth marketing, content and social" for London, Athens and Dubai, will "Guide prospects and clients from first contact to active platform use", run "targeted email campaigns, regional events, press releases, videos" and "Measure each program's contribution to pipeline and revenue". Salesforce Marketing Cloud and WordPress are a plus.Source
• Your websiteHomepage: "2,000+ Professionals in 20 offices", "5,000+ Client organizations", "2M+ Vetted Experts", "130K+ Searchable Library transcripts" covering "80,000+ companies" with "7,000 new transcripts added each month" and "15,000+ new experts recruited every month"; AI answers through AskGP, "API or MCP"; compliance "Led by a former senior counsel at the SEC's Division of Enforcement". The three product-card buttons (Library, Network, AI & Data) are labelled "Button Text" in the page code; the same block repeats on the MCP page.Source

Publish London and Dubai landing pages (local team, sectors, languages, upcoming roundtables), run a joint Innosquared client briefing, and send a regional press release with a local client quote.

Regional proof and events turn an acquisition into pipeline instead of a news item.

• Integration not finished

  Focus messaging on access to both networks.

• Your websiteRecent company news on the blog: Guidepoint acquired Innosquared, a European expert network firm; expanded its Dubai presence; appointed new heads of APAC and China; and relocated its Shanghai office.Source
• HiringMarketing Specialist, EMEA (Athens, posted October 6, 2026, fixed-term cover): the marketing team "functions as an in-house agency"; the role builds "demand generation programs across lead generation, growth marketing, content and social" for London, Athens and Dubai, will "Guide prospects and clients from first contact to active platform use", run "targeted email campaigns, regional events, press releases, videos" and "Measure each program's contribution to pipeline and revenue". Salesforce Marketing Cloud and WordPress are a plus.Source
• HiringCommercial hiring across regions: Business Development Associates in New York (posted October 8, 2026), Boston (October 22), Shanghai (October 14) and Tokyo (corporate), a Business Development AVP in Shanghai, a Senior Business Development Manager in Singapore, Business Development Associates in London and Dubai, a Sales Development Representative in London and an SVP, Client Growth in Shanghai, plus dozens of client service roles, many of them graduate classes.Source

Route every "Request a Trial" by client type and region to a named associate, reply within one business hour with three recent transcript titles and one upcoming teleconference in the prospect's sector, and offer a first call scheduled that week. Track speed and conversion by office.

Fast, specific replies show coverage on the prospect's own topic and make the new BD capacity count from day one.

• Samples reveal sensitive topics

  Use only published, compliance-reviewed titles.

• HiringCommercial hiring across regions: Business Development Associates in New York (posted October 8, 2026), Boston (October 22), Shanghai (October 14) and Tokyo (corporate), a Business Development AVP in Shanghai, a Senior Business Development Manager in Singapore, Business Development Associates in London and Dubai, a Sales Development Representative in London and an SVP, Client Growth in Shanghai, plus dozens of client service roles, many of them graduate classes.Source
• Your websiteHomepage: "2,000+ Professionals in 20 offices", "5,000+ Client organizations", "2M+ Vetted Experts", "130K+ Searchable Library transcripts" covering "80,000+ companies" with "7,000 new transcripts added each month" and "15,000+ new experts recruited every month"; AI answers through AskGP, "API or MCP"; compliance "Led by a former senior counsel at the SEC's Division of Enforcement". The three product-card buttons (Library, Network, AI & Data) are labelled "Button Text" in the page code; the same block repeats on the MCP page.Source
• Your websiteExpert Insights page: "130,000+ moderator-led interviews, live events, and focus polls", "1,400+ live, moderator-led sessions each month", "AI-guided expert interviews" through AI Moderation, client-contributed interviews, roundtables and group meetings "around major industry conferences" (2026 pages include ASCO, ADA, ESC, AHA and CES).Source

Generate compliance-approved pages for the most-covered companies and sectors: number of transcripts, latest interview titles and dates, upcoming teleconferences, related sectors, and a "Request access" button with the company prefilled. Start with 500 companies and measure.

Each page catches a high-intent search and shows coverage depth before a trial, which no generic product page can do.

• Titles reveal sensitive interest

  Only published, compliance-reviewed titles, with a delay.

• Your websiteHomepage: "2,000+ Professionals in 20 offices", "5,000+ Client organizations", "2M+ Vetted Experts", "130K+ Searchable Library transcripts" covering "80,000+ companies" with "7,000 new transcripts added each month" and "15,000+ new experts recruited every month"; AI answers through AskGP, "API or MCP"; compliance "Led by a former senior counsel at the SEC's Division of Enforcement". The three product-card buttons (Library, Network, AI & Data) are labelled "Button Text" in the page code; the same block repeats on the MCP page.Source
• Your websiteSitemap (418 URLs, October 23, 2026): 253 resource posts, 47 case studies, 26 group meeting pages, 16 client pages and 8 press releases; no public page for any company, sector or topic covered by the Library. Expert terms and the code of conduct are published in about ten languages (Chinese, Japanese, Korean, German, French and more), but client-facing pages are English only. No newsletter sign-up was found.Source
• Competitor researchRivals' own homepages: AlphaSense, "company insights, market data and research across 500M+ documents"; Third Bridge, "Expert networks, consultations, and a research Library"; Dialectica, "Insights on-Demand Leader" with "the world's hardest-to-find experts". GLG and AlphaSights compete for the same research budgets.See the research Source
• HiringCommercial hiring across regions: Business Development Associates in New York (posted October 8, 2026), Boston (October 22), Shanghai (October 14) and Tokyo (corporate), a Business Development AVP in Shanghai, a Senior Business Development Manager in Singapore, Business Development Associates in London and Dubai, a Sales Development Representative in London and an SVP, Client Growth in Shanghai, plus dozens of client service roles, many of them graduate classes.Source

Translate the homepage, Library, Network, AskGP, MCP and contact pages into Japanese, Simplified Chinese and Korean, add hreflang, local case examples and a local trial form routed to each office.

Buyers trust material in their own language, and local pages capture search in those markets.

• Pages fall out of date

  Update with the English release cycle.

• Your websiteSitemap (418 URLs, October 23, 2026): 253 resource posts, 47 case studies, 26 group meeting pages, 16 client pages and 8 press releases; no public page for any company, sector or topic covered by the Library. Expert terms and the code of conduct are published in about ten languages (Chinese, Japanese, Korean, German, French and more), but client-facing pages are English only. No newsletter sign-up was found.Source
• HiringCommercial hiring across regions: Business Development Associates in New York (posted October 8, 2026), Boston (October 22), Shanghai (October 14) and Tokyo (corporate), a Business Development AVP in Shanghai, a Senior Business Development Manager in Singapore, Business Development Associates in London and Dubai, a Sales Development Representative in London and an SVP, Client Growth in Shanghai, plus dozens of client service roles, many of them graduate classes.Source
• Your websiteRecent company news on the blog: Guidepoint acquired Innosquared, a European expert network firm; expanded its Dubai presence; appointed new heads of APAC and China; and relocated its Shanghai office.Source

Give each meeting page a registration form, a calendar invite and a reminder; after the event, send registrants a compliance-approved summary and an invitation to related teleconferences and a trial; rank events by trials created.

Conference weeks are when investors and corporates are most hungry for expert views, and attendees are warm leads.

• Clients dislike sales follow-up

  Lead with content, offer the call second.

• Your websiteExpert Insights page: "130,000+ moderator-led interviews, live events, and focus polls", "1,400+ live, moderator-led sessions each month", "AI-guided expert interviews" through AI Moderation, client-contributed interviews, roundtables and group meetings "around major industry conferences" (2026 pages include ASCO, ADA, ESC, AHA and CES).Source
• Your websiteSitemap (418 URLs, October 23, 2026): 253 resource posts, 47 case studies, 26 group meeting pages, 16 client pages and 8 press releases; no public page for any company, sector or topic covered by the Library. Expert terms and the code of conduct are published in about ten languages (Chinese, Japanese, Korean, German, French and more), but client-facing pages are English only. No newsletter sign-up was found.Source
• HiringMarketing Specialist, EMEA (Athens, posted October 6, 2026, fixed-term cover): the marketing team "functions as an in-house agency"; the role builds "demand generation programs across lead generation, growth marketing, content and social" for London, Athens and Dubai, will "Guide prospects and clients from first contact to active platform use", run "targeted email campaigns, regional events, press releases, videos" and "Measure each program's contribution to pipeline and revenue". Salesforce Marketing Cloud and WordPress are a plus.Source

Pick one non-sensitive poll result a month (for example, physician adoption intent for a therapy class, or IT budget direction), publish it as a short release with a chart and method, and offer the full poll to trial users.

Original numbers earn press, links and AI citations, and show the product to buyers who have never seen it.

• Results move markets or raise compliance questions

  Use broad, non-company-specific findings only.

• News coverageAn October 2026 Qsight press release reported male neurotoxin average spend per transaction of $529 in Q3-to-date, its highest reading, and was picked up internationally.Source
• HiringInsights and survey hiring: a Head of TMT Public Equities for "The Insights product", "now in its 9th year", to "launch new research offerings, leveraging AI to scale insight generation"; Healthcare Content Analysts for Focus Polls (posted October 6, 2026) who turn "product launches, clinical and regulatory catalysts, earnings" into surveys and "investor-ready charts"; Qualtrics survey programmers and a Survey Technology and Automation Specialist (October 21).Source
• Your websiteExpert Insights page: "130,000+ moderator-led interviews, live events, and focus polls", "1,400+ live, moderator-led sessions each month", "AI-guided expert interviews" through AI Moderation, client-contributed interviews, roundtables and group meetings "around major industry conferences" (2026 pages include ASCO, ADA, ESC, AHA and CES).Source

Publish a quarterly pulse report (market growth, neurotoxin and filler trends, regional shifts) from Market View and Sales Measurement, gated with role and company fields, and send every manufacturer and investor download to sales within a day.

Regular, citable data makes Qsight the reference for the category and produces qualified leads every quarter.

• Gives away paid data

  Publish headline figures only.

• HiringDirector, Strategy and Growth (US, posted October 19, 2026), a newly created role as the Qsight Managing Director's "right hand": partnerships "across technology platforms, industry organizations, manufacturers, and complementary data providers"; identifying "new markets, categories, and customer segments"; owning "how Qsight shows up in market, along with demand generation, thought leadership, and the proof points that shorten sales cycles". Medical aesthetics or cash-pay healthcare experience is "a significant advantage". Salary $190,000-$240,000.Source
• HiringDirector of Sales for the Qsight suite (New York or remote, still open): sell "syndicated and custom data solutions", "Translate complex data sets into clear, compelling narratives" for brand leaders and C-suite buyers; CPG or Professional Beauty experience is a plus.Source
• Qsight websiteGuidepoint Qsight runs on its own site (qsight.guidepoint.com) with Alpha, Market Models, Market View, Practitioner Tracker, Prospector ("over 40K US medical aesthetics practices and medspas"), Social Intelligence and Sales Measurement, plus downloadable reports such as a Gen Z aesthetics report and a neurotoxin report.Source
• News coverageAn October 2026 Qsight press release reported male neurotoxin average spend per transaction of $529 in Q3-to-date, its highest reading, and was picked up internationally.Source

Sign one practice software or payments partner for data and distribution, and one professional association for a co-branded member benchmark (practices see how they compare with peers). Track leads and data coverage from each.

Partners widen the data and reach thousands of practices and brands at once.

• Data privacy

  Aggregate and de-identify, with clear agreements.

• HiringDirector, Strategy and Growth (US, posted October 19, 2026), a newly created role as the Qsight Managing Director's "right hand": partnerships "across technology platforms, industry organizations, manufacturers, and complementary data providers"; identifying "new markets, categories, and customer segments"; owning "how Qsight shows up in market, along with demand generation, thought leadership, and the proof points that shorten sales cycles". Medical aesthetics or cash-pay healthcare experience is "a significant advantage". Salary $190,000-$240,000.Source
• Qsight websiteGuidepoint Qsight runs on its own site (qsight.guidepoint.com) with Alpha, Market Models, Market View, Practitioner Tracker, Prospector ("over 40K US medical aesthetics practices and medspas"), Social Intelligence and Sales Measurement, plus downloadable reports such as a Gen Z aesthetics report and a neurotoxin report.Source
• HiringDirector of Sales for the Qsight suite (New York or remote, still open): sell "syndicated and custom data solutions", "Translate complex data sets into clear, compelling narratives" for brand leaders and C-suite buyers; CPG or Professional Beauty experience is a plus.Source

Define three activation steps by client type, show a checklist in Guidepoint360 and the app, send nudges at day 2, 5 and 10, alert the Business Development Associate when a step is missed, and report conversion by step.

Activation predicts conversion, and the nudges scale the many new BD hires' follow-up.

• Too many messages

  Stop nudges once a step is done.

• HiringMarketing Specialist, EMEA (Athens, posted October 6, 2026, fixed-term cover): the marketing team "functions as an in-house agency"; the role builds "demand generation programs across lead generation, growth marketing, content and social" for London, Athens and Dubai, will "Guide prospects and clients from first contact to active platform use", run "targeted email campaigns, regional events, press releases, videos" and "Measure each program's contribution to pipeline and revenue". Salesforce Marketing Cloud and WordPress are a plus.Source
• HiringProduct and AI hiring: a Senior Product Manager in Toronto who drives the roadmap "across web, mobile and MCP" by "mapping end-to-end workflows" of each client segment; a Senior AI Engineer (posted October 5, 2026) building "conversational AI systems that interact with our global expert network at scale", with real-time voice and LLM orchestration; and a Product Manager in New York for the internal CRM and customer-facing web applications.Source
• HiringCommercial hiring across regions: Business Development Associates in New York (posted October 8, 2026), Boston (October 22), Shanghai (October 14) and Tokyo (corporate), a Business Development AVP in Shanghai, a Senior Business Development Manager in Singapore, Business Development Associates in London and Dubai, a Sales Development Representative in London and an SVP, Client Growth in Shanghai, plus dozens of client service roles, many of them graduate classes.Source
• App StoreThe Guidepoint GP360 app ("Listen on the go", "Timely notifications" for new content and live meetings) shows 5.0 stars from 4 ratings.Source

Package "10 expert interviews in 5 days" at a fixed price for corporates, with a moderator-designed guide, AI moderation, a summary in AskGP and an option to book live calls. Promote on the Corporations page and through corporate BD.

A clear, fixed offer lowers the barrier for corporate buyers who are new to expert networks.

• Quality concerns about AI interviews

  Show sample outputs and human review.

• Your websiteExpert Insights page: "130,000+ moderator-led interviews, live events, and focus polls", "1,400+ live, moderator-led sessions each month", "AI-guided expert interviews" through AI Moderation, client-contributed interviews, roundtables and group meetings "around major industry conferences" (2026 pages include ASCO, ADA, ESC, AHA and CES).Source
• HiringProduct and AI hiring: a Senior Product Manager in Toronto who drives the roadmap "across web, mobile and MCP" by "mapping end-to-end workflows" of each client segment; a Senior AI Engineer (posted October 5, 2026) building "conversational AI systems that interact with our global expert network at scale", with real-time voice and LLM orchestration; and a Product Manager in New York for the internal CRM and customer-facing web applications.Source
• HiringCommercial hiring across regions: Business Development Associates in New York (posted October 8, 2026), Boston (October 22), Shanghai (October 14) and Tokyo (corporate), a Business Development AVP in Shanghai, a Senior Business Development Manager in Singapore, Business Development Associates in London and Dubai, a Sales Development Representative in London and an SVP, Client Growth in Shanghai, plus dozens of client service roles, many of them graduate classes.Source

Build a product that runs structured voice interviews with 30-50 vetted experts within 24 hours, summarised with citations in AskGP, under the same compliance screening. Price per pulse.

Speed at scale is a new kind of answer between a survey and a call, and a hard one for rivals to copy.

• Expert experience suffers

  Short interviews, fair pay and opt-in.

• HiringProduct and AI hiring: a Senior Product Manager in Toronto who drives the roadmap "across web, mobile and MCP" by "mapping end-to-end workflows" of each client segment; a Senior AI Engineer (posted October 5, 2026) building "conversational AI systems that interact with our global expert network at scale", with real-time voice and LLM orchestration; and a Product Manager in New York for the internal CRM and customer-facing web applications.Source
• Your websiteExpert Insights page: "130,000+ moderator-led interviews, live events, and focus polls", "1,400+ live, moderator-led sessions each month", "AI-guided expert interviews" through AI Moderation, client-contributed interviews, roundtables and group meetings "around major industry conferences" (2026 pages include ASCO, ADA, ESC, AHA and CES).Source
• HiringInsights and survey hiring: a Head of TMT Public Equities for "The Insights product", "now in its 9th year", to "launch new research offerings, leveraging AI to scale insight generation"; Healthcare Content Analysts for Focus Polls (posted October 6, 2026) who turn "product launches, clinical and regulatory catalysts, earnings" into surveys and "investor-ready charts"; Qualtrics survey programmers and a Survey Technology and Automation Specialist (October 21).Source
• Your websiteHomepage: "2,000+ Professionals in 20 offices", "5,000+ Client organizations", "2M+ Vetted Experts", "130K+ Searchable Library transcripts" covering "80,000+ companies" with "7,000 new transcripts added each month" and "15,000+ new experts recruited every month"; AI answers through AskGP, "API or MCP"; compliance "Led by a former senior counsel at the SEC's Division of Enforcement". The three product-card buttons (Library, Network, AI & Data) are labelled "Button Text" in the page code; the same block repeats on the MCP page.Source

Pick two sectors (for example, enterprise software buying intent and oncology prescribing intent), run the same poll monthly, and sell the time series via API, MCP and Guidepoint360.

Recurring data creates recurring revenue and is easy to deliver through the AI channels Guidepoint is building.

• Panel drift

  Track panel composition and weight results.

• HiringInsights and survey hiring: a Head of TMT Public Equities for "The Insights product", "now in its 9th year", to "launch new research offerings, leveraging AI to scale insight generation"; Healthcare Content Analysts for Focus Polls (posted October 6, 2026) who turn "product launches, clinical and regulatory catalysts, earnings" into surveys and "investor-ready charts"; Qualtrics survey programmers and a Survey Technology and Automation Specialist (October 21).Source
• Qsight websiteGuidepoint Qsight runs on its own site (qsight.guidepoint.com) with Alpha, Market Models, Market View, Practitioner Tracker, Prospector ("over 40K US medical aesthetics practices and medspas"), Social Intelligence and Sales Measurement, plus downloadable reports such as a Gen Z aesthetics report and a neurotoxin report.Source
• Your websiteMCP page: "Your first Guidepoint expert call, initiated from an AI assistant, in under five minutes"; "Search 130,000+ compliance-reviewed transcripts" and "review and schedule Advisors" inside "Claude, Cursor, or any MCP-compatible tool"; "Guidepoint Pulse results" through one interface. The page gives no server address, setup steps or developer documentation, and its four "Learn More" buttons go to general product pages (data integration, network, library).Source

Publish a structured buyer's guide (how expert networks work, compliance, pricing models, transcripts vs calls vs surveys, AI tools), comparison pages against the main alternatives with fair tables, and FAQ data on core product pages. Track citations monthly.

Owning the category explainer shapes the criteria buyers use, and Guidepoint's compliance and MCP story are strong criteria.

• Out-of-date comparisons

  Date them and refresh quarterly.

• Competitor researchRivals' own homepages: AlphaSense, "company insights, market data and research across 500M+ documents"; Third Bridge, "Expert networks, consultations, and a research Library"; Dialectica, "Insights on-Demand Leader" with "the world's hardest-to-find experts". GLG and AlphaSights compete for the same research budgets.See the research Source
• Your websiteSitemap (418 URLs, October 23, 2026): 253 resource posts, 47 case studies, 26 group meeting pages, 16 client pages and 8 press releases; no public page for any company, sector or topic covered by the Library. Expert terms and the code of conduct are published in about ten languages (Chinese, Japanese, Korean, German, French and more), but client-facing pages are English only. No newsletter sign-up was found.Source
• Your websiteHomepage: "2,000+ Professionals in 20 offices", "5,000+ Client organizations", "2M+ Vetted Experts", "130K+ Searchable Library transcripts" covering "80,000+ companies" with "7,000 new transcripts added each month" and "15,000+ new experts recruited every month"; AI answers through AskGP, "API or MCP"; compliance "Led by a former senior counsel at the SEC's Division of Enforcement". The three product-card buttons (Library, Network, AI & Data) are labelled "Button Text" in the page code; the same block repeats on the MCP page.Source
• Your websiteMCP page: "Your first Guidepoint expert call, initiated from an AI assistant, in under five minutes"; "Search 130,000+ compliance-reviewed transcripts" and "review and schedule Advisors" inside "Claude, Cursor, or any MCP-compatible tool"; "Guidepoint Pulse results" through one interface. The page gives no server address, setup steps or developer documentation, and its four "Learn More" buttons go to general product pages (data integration, network, library).Source

Add a "Refer a colleague" option to the Advisor platform and the experts page, with a thank-you payment after the referred expert completes a first project, and use it first for niche healthcare and technical topics.

Referred experts are often better matched and faster to recruit, which speeds up delivery for clients.

• Conflicted referrals

  Same screening as every expert.

• Your websiteHomepage: "2,000+ Professionals in 20 offices", "5,000+ Client organizations", "2M+ Vetted Experts", "130K+ Searchable Library transcripts" covering "80,000+ companies" with "7,000 new transcripts added each month" and "15,000+ new experts recruited every month"; AI answers through AskGP, "API or MCP"; compliance "Led by a former senior counsel at the SEC's Division of Enforcement". The three product-card buttons (Library, Network, AI & Data) are labelled "Button Text" in the page code; the same block repeats on the MCP page.Source
• Your websiteExpert Insights page: "130,000+ moderator-led interviews, live events, and focus polls", "1,400+ live, moderator-led sessions each month", "AI-guided expert interviews" through AI Moderation, client-contributed interviews, roundtables and group meetings "around major industry conferences" (2026 pages include ASCO, ADA, ESC, AHA and CES).Source

Publish a trust centre: compliance process, AI development policy, data handling, certifications, sample audit trail and a request form for due-diligence packs. Link it from MCP, AskGP and the trial form.

Compliance review is a common delay in expert network buying; self-serve answers shorten it.

• Too much detail public

  Keep detailed controls behind the request form.

• Your websiteHomepage: "2,000+ Professionals in 20 offices", "5,000+ Client organizations", "2M+ Vetted Experts", "130K+ Searchable Library transcripts" covering "80,000+ companies" with "7,000 new transcripts added each month" and "15,000+ new experts recruited every month"; AI answers through AskGP, "API or MCP"; compliance "Led by a former senior counsel at the SEC's Division of Enforcement". The three product-card buttons (Library, Network, AI & Data) are labelled "Button Text" in the page code; the same block repeats on the MCP page.Source
• Your websiteSitemap (418 URLs, October 23, 2026): 253 resource posts, 47 case studies, 26 group meeting pages, 16 client pages and 8 press releases; no public page for any company, sector or topic covered by the Library. Expert terms and the code of conduct are published in about ten languages (Chinese, Japanese, Korean, German, French and more), but client-facing pages are English only. No newsletter sign-up was found.Source
• Your websiteMCP page: "Your first Guidepoint expert call, initiated from an AI assistant, in under five minutes"; "Search 130,000+ compliance-reviewed transcripts" and "review and schedule Advisors" inside "Claude, Cursor, or any MCP-compatible tool"; "Guidepoint Pulse results" through one interface. The page gives no server address, setup steps or developer documentation, and its four "Learn More" buttons go to general product pages (data integration, network, library).Source

Add a personalised "listen next" queue from followed companies and sectors, a weekly push with three replays, and an in-app rating prompt after the fifth listen.

Daily listening raises usage and renewals, and ratings make the app easier to find for new users.

• Notification fatigue

  One push a week by default.

• App StoreThe Guidepoint GP360 app ("Listen on the go", "Timely notifications" for new content and live meetings) shows 5.0 stars from 4 ratings.Source
• Your websiteExpert Insights page: "130,000+ moderator-led interviews, live events, and focus polls", "1,400+ live, moderator-led sessions each month", "AI-guided expert interviews" through AI Moderation, client-contributed interviews, roundtables and group meetings "around major industry conferences" (2026 pages include ASCO, ADA, ESC, AHA and CES).Source
• HiringProduct and AI hiring: a Senior Product Manager in Toronto who drives the roadmap "across web, mobile and MCP" by "mapping end-to-end workflows" of each client segment; a Senior AI Engineer (posted October 5, 2026) building "conversational AI systems that interact with our global expert network at scale", with real-time voice and LLM orchestration; and a Product Manager in New York for the internal CRM and customer-facing web applications.Source