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Generated Oct 23, 2026
  1. Programmable
  2. Playbooks
  3. INFUSE
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growth playbook · Oct 23, 2026

infuse.com (opens in a new tab)

INFUSE growth playbook

Diagnosis

INFUSE is a large, award-winning demand generation company, and its hiring points to two goals: winning new business in ASEAN (an Account Director and Account Manager in Singapore, client success in six APAC countries) and running delivery and pricing at scale with marketing specialists, deal desk analysts and AI engineers.

Its website does not support the ASEAN push yet: the Singapore, Malaysia, Indonesia and Philippines sites are copies of the US homepage that point search engines back to infuse.com, with no local proof, contact, audience counts or privacy notices.

This playbook makes Singapore a real ASEAN hub, fixes the footprint numbers, shows audience counts and price ranges, then runs INFUSE's own program on ASEAN accounts, builds partner and agency channels, and invests in regional research and an AI client assistant.

Growth Score

7/10

Biggest Opportunity

ASEAN: INFUSE already has APAC research, APAC client success staff and a regional site, and can enter with local proof and its own buying-group method.

Biggest Risk

TechTarget, Madison Logic and other established vendors are already present in APAC, and a US-centric site makes INFUSE look like an outsider.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Turn sg.infuse.com into a real ASEAN site: today it is a copy of the US homepage that points search engines back to infuse.com

    Change the canonical on the Singapore homepage to sg.infuse.com and swap in the APAC reports.

    High impact First result in 1 month
  2. 2

    Say one number for the global team: 60+ countries or 75+

    Search the site for "countries" and list every figure.

    Medium impact First result in 1 week
  3. 3

    Show audience counts for each ASEAN country before the first call

    Pull counts for six ASEAN countries.

    High impact First result in 1 month

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 1Big bets · 10Fill-ins · 6Reconsider · 4
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    INFUSE has hired two new-business hunters in Singapore to expand across ASEAN, and APAC client success staff in six countries. The Singapore, Malaysia, Indonesia and Philippines sites exist, but each is the US homepage with British spelling, and each one's canonical tag points to infuse.com, which tells Google to treat it as a duplicate and largely cancels the hreflang setup. A Singapore marketing director who lands there sees a Boca Raton address, a +1 phone number, no ASEAN client and no regional audience figure, even though INFUSE has published two APAC research reports this year.

    High impactMedium effort First result in 1 month Account Director New Business…

    First action

    Change the canonical on the Singapore homepage to sg.infuse.com and swap in the APAC reports.

    How to measure it

    ASEAN-sourced meetings

    Now
    –
    Target
    15 a month
    By
    90 days

    Steps

    1. 1

      Fix canonicals

      Self-referencing canonicals on SG, MY, ID, PH, keeping the hreflang set.

      Web Lead 1 day

    2. 2

      Write the ASEAN headline

      One line for ASEAN B2B teams, with the regional promise.

      Head of Marketing 1 day

    3. 3

      Add regional proof

      APAC reports, Veeam APJ quote, any ASEAN programs.

      Head of Marketing 1 week

    4. 4

      Add ASEAN audience counts

      Profiles and companies by country.

      Data team 1 week

    5. 5

      Add a local contact

      Singapore meeting link for the Account Director, ASEAN business hours.

      Account Director - New Business & Enterprise Growth (ASEAN) 1 day

    6. 6

      Add the privacy note

      Link to a page on local privacy compliance.

      Data Protection Officer 1 week

    7. 7

      Check indexing

      Search Console for each regional property.

      Web Lead 2 weeks

    8. 8

      Use in outreach

      Link the hub in every ASEAN sequence.

      Account Manager - New Business & Growth (ASEAN) ongoing

    First result
    1 month
    Cost
    Staff time only
    Owner
    Account Director New Business & Enterprise Growth (ASEAN)

    Smallest test

    Fix the Singapore canonical today and compare its Search Console impressions in four weeks.

    Why it works

    Give the Singapore site a self-referencing canonical and make it the ASEAN hub: a headline for ASEAN B2B teams, the two APAC reports, the Veeam Asia Pacific & Japan testimonial, ASEAN audience counts, a Singapore meeting link that books the new Account Director, and a short note on how programs handle local privacy law. Fix the canonicals on the MY, ID and PH sites the same way, and point them to the hub until each has local content.

    The hunters need a local page to send in every first email; a site that reads as American undercuts the claim to work "in your time zone", and correct canonicals let the regional pages rank in Google Singapore.

    Ready to use

    ChecklistASEAN hub launch list

    [ ] Self-canonical on sg/my/id/ph homepages, pricing and contact
    [ ] Reciprocal hreflang kept
    [ ] ASEAN headline and intro
    [ ] Two APAC reports featured
    [ ] Veeam APJ testimonial
    [ ] ASEAN audience counts by country
    [ ] Singapore meeting link and business hours
    [ ] Local privacy page linked
    [ ] Separate tracking for ASEAN forms

    Risks and how to handle them

    • Regional pages compete with infuse.com

      Keep hreflang reciprocal and make the regional pages truly different.

    • Thin local proof

      Start with the APAC research and add a case study within a quarter.

    Evidence

    • HiringAccount Director - New Business & Enterprise Growth (Remote, Singapore, posted September 15, 2026): "help accelerate our expansion across ASEAN"; "a true hunting role"; "Identify, target and win new clients across ASEAN, with a strong focus on strategic and enterprise accounts"; "Identify whitespace within target accounts and develop new opportunities rather than relying on existing relationships or inbound demand"; "Partner with marketing, campaign, delivery and client success teams to develop compelling solutions".Source
    • Your websiteRegional sites (checked October 22, 2026): the homepage lists 20 hreflang versions, including sg.infuse.com, my.infuse.com, id.infuse.com, ph.infuse.com, hk.infuse.com, au.infuse.com and nz.infuse.com. Each regional homepage, pricing and contact page declares https://infuse.com/ (or the US page) as its canonical. The Singapore homepage is the US homepage with British spelling ("optimisation", "organisations"): no Singapore or ASEAN client, office, phone number, event or regional audience figure.Source
    • Your websiteAPAC content: "The APAC Playbook for AI, Trust, and Discoverability" (June 11, 2026) and "The APAC B2B Marketers Guide to AI, Trust, and the Dark Funnel" (August 11, 2026); a homepage testimonial from Veeam Software's "Director, Demand Center, Asia Pacific & Japan".Source
    • Your websiteContact page: one office, "5200 Town Center Circle, Suite 550, Boca Raton, FL", phone "+1 (617) 459-4500", teams "available 24/5"; it says "a global team in 75+ countries" and "40+ languages", while the homepage, pricing page and job posts say "60+ countries".Source
  • 02

    The homepage, pricing page and job posts say INFUSE works across 60+ countries; the contact page says 75+. For a company selling verified data, a basic fact that changes from page to page is an easy objection.

    Medium impactLow effort First result in 1 week Head of Marketing

    First action

    Search the site for "countries" and list every figure.

    How to measure it

    Pages updated

    Now
    –
    Target
    100%
    By
    2 weeks

    Steps

    1. 1

      Find every mention

      Site search and job boilerplate.

      Web Lead 1 hour

    2. 2

      Agree the figure

      Countries and languages.

      Head of Marketing 1 day

    3. 3

      Update pages

      Site and comparisons.

      Web Lead 1 day

    4. 4

      Update job posts

      Boilerplate.

      Talent Acquisition lead 1 day

    5. 5

      Update press kit

      Boilerplate.

      Head of Marketing 1 day

    6. 6

      Review quarterly

      As the team grows.

      Head of Marketing quarterly

    First result
    1 week
    Cost
    $0
    Owner
    Head of Marketing

    Smallest test

    Fix the contact page today.

    Why it works

    Pick the current figure, update every page, the comparison pages, the job post boilerplate and the press kit, and store it once in the CMS.

    Consistent facts support the precision INFUSE sells, and AI summaries stop quoting two numbers.

    Risks and how to handle them

    • The number grows again

      Review every quarter.

    Evidence

    • Your websiteContact page: one office, "5200 Town Center Circle, Suite 550, Boca Raton, FL", phone "+1 (617) 459-4500", teams "available 24/5"; it says "a global team in 75+ countries" and "40+ languages", while the homepage, pricing page and job posts say "60+ countries".Source
    • Your websiteComparison pages: /demand-generation-vendor-comparison/ covers INFUSE vs Informa TechTarget, Foundry, DemandScience, Intentsify, Madison Logic, Pipeline360 and Activate on one page ("252M+ verified B2B contacts", "60+ countries, 40+ languages", "no tech or hidden fees"); there are also content syndication and lead generation comparison pages.Source
    • HiringAccount Director - New Business & Enterprise Growth (Remote, Singapore, posted September 15, 2026): "help accelerate our expansion across ASEAN"; "a true hunting role"; "Identify, target and win new clients across ASEAN, with a strong focus on strategic and enterprise accounts"; "Identify whitespace within target accounts and develop new opportunities rather than relying on existing relationships or inbound demand"; "Partner with marketing, campaign, delivery and client success teams to develop compelling solutions".Source
  • 03

    The audiences page counts profiles by industry, not by region, and asks visitors to book a call to learn their addressable market. ASEAN buyers new to INFUSE first want to know whether it reaches their market at all.

    High impactLow effort First result in 1 month Account Director New Business…

    First action

    Pull counts for six ASEAN countries.

    How to measure it

    Audience-page consultations

    Now
    –
    Target
    +30%
    By
    90 days

    Steps

    1. 1

      Pull counts

      Six countries.

      Data team 1 week

    2. 2

      Design the table

      Profiles, companies, industries.

      Head of Marketing 2 days

    3. 3

      Publish

      Audiences page and ASEAN hub.

      Web Lead 1 day

    4. 4

      Add a sample

      Count for a stated best-fit customer profile.

      Deal Desk Specialist 1 week

    5. 5

      Use in outreach

      Market coverage line.

      Account Manager - New Business & Growth (ASEAN) ongoing

    6. 6

      Measure

      Consultations by region.

      Head of Marketing monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Account Director New Business & Enterprise Growth (ASEAN)

    Smallest test

    Add Singapore counts this week.

    Why it works

    Add a country table for Singapore, Malaysia, Indonesia, the Philippines, Thailand and Vietnam (profiles, companies, top industries) to the audiences page and the ASEAN hub, and offer a downloadable sample count for a stated best-fit customer profile.

    Showing coverage up front answers the first question in a new market and gives hunters a reason to reach out.

    Risks and how to handle them

    • Smaller numbers look weak

      Show quality measures alongside counts.

    Evidence

    • Your websiteAudiences page: "16M+ companies in 35+ verticals", with profile counts by industry (Computers and Technology 24.7M, Manufacturing 23M, Corporate Services 20.8M, Retail and Consumer Goods 20.1M, Finance 18.1M, Healthcare 15.3M) and "BOOK A CONSULTATION TO IDENTIFY YOUR TOTAL ADDRESSABLE MARKET"; no counts by region or country.Source
    • HiringAccount Director - New Business & Enterprise Growth (Remote, Singapore, posted September 15, 2026): "help accelerate our expansion across ASEAN"; "a true hunting role"; "Identify, target and win new clients across ASEAN, with a strong focus on strategic and enterprise accounts"; "Identify whitespace within target accounts and develop new opportunities rather than relying on existing relationships or inbound demand"; "Partner with marketing, campaign, delivery and client success teams to develop compelling solutions".Source
    • HiringAccount Manager - New Business & Growth (Remote, Singapore, posted September 15, 2026): "a hunter-focused role" "developing new business across the ASEAN market", building pipeline "through proactive outbound activity" and "creative approaches to open new conversations rather than relying solely on inbound leads", then growing accounts through "cross-sell, upsell and expansion".Source
  • 04

    The pricing page explains what drives cost and that CPL pricing is available, but gives no range. INFUSE is hiring deal desk analysts to work out "deliverable volumes, and pricing" for every proposal, so the data for honest ranges exists.

    High impactMedium effort First result in 1 month Deal Desk Specialist

    First action

    Pull the median price for three common program types.

    How to measure it

    Pricing-page conversion

    Now
    –
    Target
    +20%
    By
    90 days

    Steps

    1. 1

      Pull data

      Last year's proposals.

      Deal Desk Specialist 1 week

    2. 2

      Set ranges

      Three examples.

      Deal Desk Manager 1 week

    3. 3

      Write

      Plain examples.

      Head of Marketing 3 days

    4. 4

      Publish

      Pricing page.

      Web Lead 1 day

    5. 5

      Same-day estimate

      Form to deal desk.

      Deal Desk Specialist 1 week

    6. 6

      Measure

      Conversion and deal speed.

      Head of Marketing monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Deal Desk Specialist

    Smallest test

    Add one example to the pricing page.

    Why it works

    Add three example programs (a first CPL test, an always-on program, an ABM buying group program) with typical volume, duration and price range. Let visitors pick one and send their best-fit customer profile to the deal desk for a same-day estimate.

    Ranges filter out poor-fit leads and speed up deals, and buyers comparing vendors expect them.

    Risks and how to handle them

    • Competitors see prices

      Use wide ranges.

    Evidence

    • Your websitePricing page: "Custom-tailored to your revenue goals"; "No subscription fees. No hidden charges. No per-seat technology costs."; "CPL or performance-based pricing structures are available"; investment depends on revenue objectives, best-fit customer profile complexity, buying group size, duration and displacement goals; four phases (Foundation, Acceleration, Performance, Optimization). No price ranges or example programs.Source
    • HiringDeal Desk Specialist and Marketing Analyst (contract, Panama, posted October 8, 2026): "spreadsheet-based analytics to help the sales team determine and secure the campaign criteria, deliverable volumes, and pricing", and research "on upcoming proposals, market trends, products".Source
    • Your websiteComparison pages: /demand-generation-vendor-comparison/ covers INFUSE vs Informa TechTarget, Foundry, DemandScience, Intentsify, Madison Logic, Pipeline360 and Activate on one page ("252M+ verified B2B contacts", "60+ countries, 40+ languages", "no tech or hidden fees"); there are also content syndication and lead generation comparison pages.Source
  • 05

    INFUSE already has a Veeam Asia Pacific & Japan testimonial and two APAC research reports from this year, but they sit in the US homepage carousel and the blog. ASEAN prospects see the same EMEA and US stories as everyone else.

    Medium impactLow effort First result in 1 month Head of Marketing

    First action

    Ask three APAC clients for permission to be named.

    How to measure it

    APAC proof page visits

    Now
    –
    Target
    1,000 a month
    By
    90 days

    Steps

    1. 1

      Collect proof

      Reports, quotes, programs.

      Head of Marketing 1 week

    2. 2

      Ask clients

      Permission to name.

      Client Success Associate 2 weeks

    3. 3

      Build page

      APAC proof.

      Web Lead 1 week

    4. 4

      Add region filter

      Case studies page.

      Web Lead 1 week

    5. 5

      Link

      ASEAN hub and outreach.

      Account Manager - New Business & Growth (ASEAN) 1 day

    6. 6

      Measure

      Visits and meetings.

      Head of Marketing monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Head of Marketing

    Smallest test

    Move the Veeam APJ quote to the Singapore homepage.

    Why it works

    Build an APAC proof page: the two reports, the Veeam APJ story, any APAC programs that clients allow you to name, and the APAC client success team. Link it from the ASEAN hub and the case studies page with a region filter.

    Regional proof makes a global vendor credible in a new region.

    Risks and how to handle them

    • Few named APAC clients

      Use anonymized programs with numbers.

    Evidence

    • Your websiteAPAC content: "The APAC Playbook for AI, Trust, and Discoverability" (June 11, 2026) and "The APAC B2B Marketers Guide to AI, Trust, and the Dark Funnel" (August 11, 2026); a homepage testimonial from Veeam Software's "Director, Demand Center, Asia Pacific & Japan".Source
    • Your websiteCase studies page: featured stories include Space42, Ledger Bennett ("across EMEA and NAM regions"), G2 cybersecurity programs ("11 programs. 243K intent accounts"), DeepL ("multilingual content syndication at scale") and a global cybersecurity leader; the homepage also links Freightos, Alation, Veeam, QAD, Centrica, West Monroe, ZEISS and others. None is presented as an ASEAN program.Source
    • HiringClient success hiring (posted October 2 to 16, 2026): Client Success Representatives and Customer Service Experts "Remote within APAC region" in Thailand, Vietnam, the Philippines, Sri Lanka, Indonesia and Malaysia; eight entry-level Client Success Associates in the US who "Identify and grow opportunities within the territory and collaborate with sales teams"; Client Success Representatives across Europe and South Africa. The board lists 384 open posts in total.Source
  • 06

    INFUSE publishes privacy notices for eight US states, GDPR and Vietnam, but none for the ASEAN markets its new hunters are targeting. Enterprise buyers in the region ask how contact data is sourced and processed under local law.

    High impactMedium effort First result in 1 month Data Protection Officer

    First action

    Ask local counsel to review a Singapore draft.

    How to measure it

    Median ASEAN procurement time

    Now
    –
    Target
    -25%
    By
    2 quarters

    Steps

    1. 1

      Draft

      From the Vietnam notice.

      Data Protection Officer 2 weeks

    2. 2

      Legal review

      Local counsel per country.

      Legal counsel 1 month

    3. 3

      Publish

      Four notices.

      Web Lead 1 day

    4. 4

      Link

      Regional footers and hub.

      Web Lead 1 day

    5. 5

      Sales summary

      One page.

      Account Director - New Business & Enterprise Growth (ASEAN) 1 week

    6. 6

      Review yearly

      As laws change.

      Data Protection Officer yearly

    First result
    1 month
    Cost
    Legal review fees
    Owner
    Data Protection Officer

    Smallest test

    Publish the Singapore notice first.

    Why it works

    Write notices for Singapore, Malaysia, Indonesia and the Philippines on the model of the Vietnam notice, reviewed by local counsel, and link them from the ASEAN hub and every regional footer. Give sales a one-page summary for procurement questionnaires.

    Clear local compliance shortens enterprise procurement and removes an objection competitors may not answer.

    Risks and how to handle them

    • Wrong legal claims

      Publish only reviewed text.

    Evidence

    • Your websitePrivacy pages in the sitemap: GDPR, California, Colorado, Connecticut, Virginia, Texas, Oregon and Utah notices, and a "Vietnam Privacy Notice"; none for Singapore, Malaysia, Indonesia or the Philippines. The homepage says programs follow "GDPR, CCPA, and applicable regional data privacy regulations".Source
    • HiringAccount Director - New Business & Enterprise Growth (Remote, Singapore, posted September 15, 2026): "help accelerate our expansion across ASEAN"; "a true hunting role"; "Identify, target and win new clients across ASEAN, with a strong focus on strategic and enterprise accounts"; "Identify whitespace within target accounts and develop new opportunities rather than relying on existing relationships or inbound demand"; "Partner with marketing, campaign, delivery and client success teams to develop compelling solutions".Source
    • Your websiteRegional sites (checked October 22, 2026): the homepage lists 20 hreflang versions, including sg.infuse.com, my.infuse.com, id.infuse.com, ph.infuse.com, hk.infuse.com, au.infuse.com and nz.infuse.com. Each regional homepage, pricing and contact page declares https://infuse.com/ (or the US page) as its canonical. The Singapore homepage is the US homepage with British spelling ("optimisation", "organisations"): no Singapore or ASEAN client, office, phone number, event or regional audience figure.Source

This quarter 10

The core plays for the next three months.

  • 07

    The Account Director is asked to find "whitespace" and create opportunities without inbound demand. INFUSE sells exactly that capability: buying group identification, intent signals and omnichannel engagement.

    High impactMedium effort First result in 1 quarter Account Director New Business…

    First action

    Agree the 150 target accounts with the Account Director.

    How to measure it

    Opportunities created

    Now
    –
    Target
    20
    By
    1 quarter

    Steps

    1. 1

      Pick accounts

      150 ASEAN targets.

      Account Director - New Business & Enterprise Growth (ASEAN) 1 week

    2. 2

      Map buying groups

      Own data and intent.

      Data team 2 weeks

    3. 3

      Set content

      APAC research.

      Head of Marketing 1 week

    4. 4

      Run program

      Six weeks.

      Marketing Specialist 6 weeks

    5. 5

      Hand off

      Engaged groups to hunters.

      Account Manager - New Business & Growth (ASEAN) weekly

    6. 6

      Publish results

      Case study.

      Head of Marketing 1 month

    First result
    1 quarter
    Cost
    Media and staff time
    Owner
    Account Director New Business & Enterprise Growth (ASEAN)

    Smallest test

    Run the program on 30 accounts first.

    Why it works

    Pick 150 ASEAN target accounts, map their buying groups with INFUSE's own data and intent partners, run a six-week program with the APAC research as content, and hand engaged groups to the hunters. Publish the results as a case study on INFUSE itself.

    Using the product on its own expansion gives the hunters warm conversations and proof that it works in ASEAN.

    Risks and how to handle them

    • Small sample

      Report engagement and meetings, not just revenue.

    Evidence

    • HiringAccount Director - New Business & Enterprise Growth (Remote, Singapore, posted September 15, 2026): "help accelerate our expansion across ASEAN"; "a true hunting role"; "Identify, target and win new clients across ASEAN, with a strong focus on strategic and enterprise accounts"; "Identify whitespace within target accounts and develop new opportunities rather than relying on existing relationships or inbound demand"; "Partner with marketing, campaign, delivery and client success teams to develop compelling solutions".Source
    • HiringAccount Manager - New Business & Growth (Remote, Singapore, posted September 15, 2026): "a hunter-focused role" "developing new business across the ASEAN market", building pipeline "through proactive outbound activity" and "creative approaches to open new conversations rather than relying solely on inbound leads", then growing accounts through "cross-sell, upsell and expansion".Source
    • Your websiteAPAC content: "The APAC Playbook for AI, Trust, and Discoverability" (June 11, 2026) and "The APAC B2B Marketers Guide to AI, Trust, and the Dark Funnel" (August 11, 2026); a homepage testimonial from Veeam Software's "Director, Demand Center, Asia Pacific & Japan".Source
    • Your websitePartners page: 6sense, Demandbase, HG Insights, G2, OpenAI, Anthropic, HubSpot, Impartner, Sendoso and Reachdesk, several with their own co-branded subdomain (for example 6sense.infuse.com and g2.infuse.com). Accolades: a 2026 Inc. Power Partner for the third year; Outlook 2026 research "with data from 2,300+ GTM leaders and B2B buyers" won several 2026 awards. The homepage headline research: "47% Rank integration above all other criteria", "61% Consolidating their tech stack because of AI".Source
  • 08

    INFUSE published two APAC reports this year. A small in-person session for marketing leaders gives the hunters a reason to invite target accounts.

    Medium impactMedium effort First result in 1 quarter Account Director New Business…

    First action

    List 60 invitees from target accounts.

    How to measure it

    Meetings from the event

    Now
    –
    Target
    10
    By
    1 quarter

    Steps

    1. 1

      Pick venue and date

      Singapore.

      Account Director - New Business & Enterprise Growth (ASEAN) 2 weeks

    2. 2

      Invite

      60 leaders.

      Account Manager - New Business & Growth (ASEAN) 1 month

    3. 3

      Prepare

      Findings and speaker.

      Head of Marketing 1 month

    4. 4

      Host

      Breakfast session.

      Account Director - New Business & Enterprise Growth (ASEAN) 1 day

    5. 5

      Follow up

      Summary and meeting offer.

      Account Manager - New Business & Growth (ASEAN) 1 week

    6. 6

      Measure

      Meetings and pipeline.

      Head of Marketing 1 month

    First result
    1 quarter
    Cost
    Venue costs
    Owner
    Account Director New Business & Enterprise Growth (ASEAN)

    Smallest test

    Book the venue.

    Why it works

    Host a breakfast roundtable in Singapore for 20 B2B marketing leaders: the APAC findings, a client speaker, and a discussion. Record short clips and send a summary to all invitees.

    Events let new-market sellers meet senior buyers in person, which ASEAN enterprise sales often require.

    Risks and how to handle them

    • Low attendance

      Over-invite and confirm the day before.

    Evidence

    • Your websiteAPAC content: "The APAC Playbook for AI, Trust, and Discoverability" (June 11, 2026) and "The APAC B2B Marketers Guide to AI, Trust, and the Dark Funnel" (August 11, 2026); a homepage testimonial from Veeam Software's "Director, Demand Center, Asia Pacific & Japan".Source
    • HiringAccount Director - New Business & Enterprise Growth (Remote, Singapore, posted September 15, 2026): "help accelerate our expansion across ASEAN"; "a true hunting role"; "Identify, target and win new clients across ASEAN, with a strong focus on strategic and enterprise accounts"; "Identify whitespace within target accounts and develop new opportunities rather than relying on existing relationships or inbound demand"; "Partner with marketing, campaign, delivery and client success teams to develop compelling solutions".Source
    • HiringAccount Manager - New Business & Growth (Remote, Singapore, posted September 15, 2026): "a hunter-focused role" "developing new business across the ASEAN market", building pipeline "through proactive outbound activity" and "creative approaches to open new conversations rather than relying solely on inbound leads", then growing accounts through "cross-sell, upsell and expansion".Source
  • 09

    INFUSE serves agencies and highlights its Ledger Bennett partnership across EMEA and North America, and agencies appear among its G2 reviewers. ASEAN agencies run demand programs for regional and global tech brands.

    High impactMedium effort First result in 2 quarters Account Director New Business…

    First action

    List ten ASEAN B2B agencies.

    How to measure it

    Agency-sourced deals

    Now
    –
    Target
    6
    By
    2 quarters

    Steps

    1. 1

      List agencies

      Ten candidates.

      Account Manager - New Business & Growth (ASEAN) 1 week

    2. 2

      Design terms

      Margin and white label.

      Account Director - New Business & Enterprise Growth (ASEAN) 2 weeks

    3. 3

      Pitch

      Three agencies.

      Account Director - New Business & Enterprise Growth (ASEAN) 1 month

    4. 4

      Enable

      Counts and research.

      Head of Marketing 2 weeks

    5. 5

      Joint pitches

      With agencies.

      Account Director - New Business & Enterprise Growth (ASEAN) ongoing

    6. 6

      Measure

      Deals by partner.

      Head of Marketing monthly

    First result
    2 quarters
    Cost
    Referral margins
    Owner
    Account Director New Business & Enterprise Growth (ASEAN)

    Smallest test

    Sign one agency.

    Why it works

    Sign three ASEAN B2B agencies as partners: white-label delivery, a referral margin and joint pitches. Give them the regional audience counts and the APAC research to use with their clients.

    Agencies bring existing client relationships, which speeds entry into a new market.

    Risks and how to handle them

    • Agencies become competitors

      Keep roles and pricing clear.

    Evidence

    • Your websiteCase studies page: featured stories include Space42, Ledger Bennett ("across EMEA and NAM regions"), G2 cybersecurity programs ("11 programs. 243K intent accounts"), DeepL ("multilingual content syndication at scale") and a global cybersecurity leader; the homepage also links Freightos, Alation, Veeam, QAD, Centrica, West Monroe, ZEISS and others. None is presented as an ASEAN program.Source
    • HiringAccount Director - New Business & Enterprise Growth (Remote, Singapore, posted September 15, 2026): "help accelerate our expansion across ASEAN"; "a true hunting role"; "Identify, target and win new clients across ASEAN, with a strong focus on strategic and enterprise accounts"; "Identify whitespace within target accounts and develop new opportunities rather than relying on existing relationships or inbound demand"; "Partner with marketing, campaign, delivery and client success teams to develop compelling solutions".Source
    • Your websitePartners page: 6sense, Demandbase, HG Insights, G2, OpenAI, Anthropic, HubSpot, Impartner, Sendoso and Reachdesk, several with their own co-branded subdomain (for example 6sense.infuse.com and g2.infuse.com). Accolades: a 2026 Inc. Power Partner for the third year; Outlook 2026 research "with data from 2,300+ GTM leaders and B2B buyers" won several 2026 awards. The homepage headline research: "47% Rank integration above all other criteria", "61% Consolidating their tech stack because of AI".Source
  • 10

    INFUSE is hiring client success associates to "identify and grow opportunities within the territory", and its pitch is that B2B purchases involve six to 12 stakeholders. Clients rarely see how much of each target buying group a program has reached.

    High impactMedium effort First result in 1 quarter Client Success Associate

    First action

    Calculate the score for five client programs.

    How to measure it

    Net revenue retention

    Now
    –
    Target
    +10 points
    By
    2 quarters

    Steps

    1. 1

      Define the score

      Roles reached per account.

      Data team 2 weeks

    2. 2

      Build report

      In the client dashboard.

      Senior AI Engineer 1 month

    3. 3

      Train CS

      Gap-to-program talk.

      Client Success Manager 1 week

    4. 4

      Use in reviews

      Every quarter.

      Client Success Associate quarterly

    5. 5

      Price the gaps

      With deal desk.

      Deal Desk Specialist ongoing

    6. 6

      Measure

      Expansion rate.

      Client Success Manager quarterly

    First result
    1 quarter
    Cost
    Product time
    Owner
    Client Success Associate

    Smallest test

    Show the score in five reviews.

    Why it works

    Add a coverage score to each quarterly review: target accounts, buying group roles reached, and gaps. Pair each gap with a program (Deep Funnel, Competitive Displacement, Expand) and a price.

    A visible gap turns a review into a planned expansion instead of a renewal discussion.

    Risks and how to handle them

    • Low scores worry clients

      Show progress over time.

    Evidence

    • HiringClient success hiring (posted October 2 to 16, 2026): Client Success Representatives and Customer Service Experts "Remote within APAC region" in Thailand, Vietnam, the Philippines, Sri Lanka, Indonesia and Malaysia; eight entry-level Client Success Associates in the US who "Identify and grow opportunities within the territory and collaborate with sales teams"; Client Success Representatives across Europe and South Africa. The board lists 384 open posts in total.Source
    • Your websitePricing page: "Custom-tailored to your revenue goals"; "No subscription fees. No hidden charges. No per-seat technology costs."; "CPL or performance-based pricing structures are available"; investment depends on revenue objectives, best-fit customer profile complexity, buying group size, duration and displacement goals; four phases (Foundation, Acceleration, Performance, Optimization). No price ranges or example programs.Source
    • HiringAccount Director - New Business & Enterprise Growth (Remote, Singapore, posted September 15, 2026): "help accelerate our expansion across ASEAN"; "a true hunting role"; "Identify, target and win new clients across ASEAN, with a strong focus on strategic and enterprise accounts"; "Identify whitespace within target accounts and develop new opportunities rather than relying on existing relationships or inbound demand"; "Partner with marketing, campaign, delivery and client success teams to develop compelling solutions".Source
  • 11

    Deal desk analysts work out criteria, volumes and pricing in spreadsheets for every proposal. INFUSE is hiring AI engineers to build agents with governed access to company data.

    High impactHigh effort First result in 2 quarters Senior AI Engineer

    First action

    Write down the deal desk's pricing rules.

    How to measure it

    Proposal turnaround

    Now
    –
    Target
    same day
    By
    2 quarters

    Steps

    1. 1

      Document rules

      Volumes and pricing.

      Deal Desk Specialist 2 weeks

    2. 2

      Build agent

      With audience data access.

      Senior AI Engineer 1 month

    3. 3

      Evaluate

      Against past proposals.

      Senior AI Engineer 2 weeks

    4. 4

      Pilot

      With ASEAN hunters.

      Account Manager - New Business & Growth (ASEAN) 1 month

    5. 5

      Approve

      Deal desk sign-off step.

      Deal Desk Manager ongoing

    6. 6

      Measure

      Turnaround and win rate.

      Deal Desk Manager monthly

    First result
    2 quarters
    Cost
    Engineering time
    Owner
    Senior AI Engineer

    Smallest test

    Test on ten past proposals.

    Why it works

    Build an internal estimate agent: sales enters best-fit customer profile, regions and goals; the agent returns available audience, suggested volumes and a price range for deal desk approval. Later, offer a public version on the pricing page.

    Faster proposals win more competitive deals and let hunters send numbers after the first call.

    Risks and how to handle them

    • Wrong estimates

      Keep a human approval step.

    Evidence

    • HiringDeal Desk Specialist and Marketing Analyst (contract, Panama, posted October 8, 2026): "spreadsheet-based analytics to help the sales team determine and secure the campaign criteria, deliverable volumes, and pricing", and research "on upcoming proposals, market trends, products".Source
    • HiringSenior AI Engineer (contract, posted September 17, 2026): build "LLM-powered agents and AI features in production", "MCP servers and tool layers that give agents governed access to company data", with evals and "per-agent telemetry (tokens, cost, latency, accuracy)"; INFUSE runs "multiple LLM providers ... behind a shared LLM gateway".Source
    • Your websitePricing page: "Custom-tailored to your revenue goals"; "No subscription fees. No hidden charges. No per-seat technology costs."; "CPL or performance-based pricing structures are available"; investment depends on revenue objectives, best-fit customer profile complexity, buying group size, duration and displacement goals; four phases (Foundation, Acceleration, Performance, Optimization). No price ranges or example programs.Source
  • 12

    INFUSE compares itself with seven rivals on one long page. People search for each rival by name and for "TechTarget alternatives", and one page can rank for only a few of those searches.

    Medium impactLow effort First result in 1 quarter Head of Marketing

    First action

    Publish the TechTarget page first.

    How to measure it

    Comparison-page visits

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Split content

      Seven pages.

      Head of Marketing 2 weeks

    2. 2

      Check facts

      Rivals' current offers.

      Head of Marketing 1 week

    3. 3

      Legal review

      Claims.

      Legal counsel 1 week

    4. 4

      Publish

      With dates.

      Web Lead 1 day

    5. 5

      Link

      From the hub.

      Web Lead 1 day

    6. 6

      Refresh

      Quarterly.

      Head of Marketing quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Head of Marketing

    Smallest test

    Publish one page.

    Why it works

    Publish a page per rival (TechTarget, Foundry, DemandScience, Intentsify, Madison Logic, Pipeline360, Activate) with a dated, fair table and a regional note, and keep the summary page as the hub.

    Specific pages match specific searches and help AI assistants answer "INFUSE vs X".

    Risks and how to handle them

    • Outdated claims

      Date and source every row.

    Evidence

    • Your websiteComparison pages: /demand-generation-vendor-comparison/ covers INFUSE vs Informa TechTarget, Foundry, DemandScience, Intentsify, Madison Logic, Pipeline360 and Activate on one page ("252M+ verified B2B contacts", "60+ countries, 40+ languages", "no tech or hidden fees"); there are also content syndication and lead generation comparison pages.Source
    • Google PageSpeedHomepage on mobile: performance 55/100 (desktop 75), lab LCP 10.5 s; Google Tag Manager loads 526 KB and blocks the main thread for about 0.8 s; 3,240 DOM elements. Real Chrome users pass Core Web Vitals (LCP 1.2 s, INP 107 ms, CLS 0.01), so speed is not a problem for actual visitors.Source
  • 13

    INFUSE's marketing specialists assign campaigns to external teams and manage CPL bidding, and coordinators check that leads meet the client's criteria. Buyers of lead programs worry most about lead quality and sourcing.

    High impactMedium effort First result in 1 quarter Marketing Specialist

    First action

    Write down the current validation steps.

    How to measure it

    Competitive win rate

    Now
    –
    Target
    +10%
    By
    2 quarters

    Steps

    1. 1

      Document process

      Every check.

      Marketing Specialist 1 week

    2. 2

      Gather numbers

      Rejection and replacement rates.

      Data team 2 weeks

    3. 3

      Write page

      Plain steps.

      Head of Marketing 1 week

    4. 4

      Legal review

      Claims.

      Legal counsel 1 week

    5. 5

      Publish

      Link from pricing.

      Web Lead 1 day

    6. 6

      Use in sales

      Proposal appendix.

      Account Director - New Business & Enterprise Growth (ASEAN) ongoing

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Marketing Specialist

    Smallest test

    Write the page draft.

    Why it works

    Publish a "how we validate every lead" page: sources, checks, rejection rates, replacement policy and the Lead Quality Grader. Show the client's view of each step in the dashboard.

    Transparency on quality answers the main fear in this category and supports the "verified" claim.

    Risks and how to handle them

    • Revealing too much

      Describe checks, not suppliers.

    Evidence

    • HiringEntry-Level and Jr. Marketing Specialists (contract, posted October 20, 2026, in 12 countries): "Assign campaigns to external teams, manage CPL bidding, and oversee contract signing", "Oversee delivery and execution of campaigns" and "Monitor campaign performance and provide actionable recommendations". Marketing Campaign Coordinators make sure "clients receive leads that meet predefined criteria".Source
    • Your websiteINFUSE Academy: "70+ practitioner-built courses" and "verifiable certifications", "Start learning for free". The sitemap has 506 URLs: 297 insights, 142 glossary terms, 13 programs. A 2021 post launched an "INFUSE Lead Quality Grader". The YouTube channel has 172 subscribers, 61 videos and about 2,800 views.Source
    • Your websiteComparison pages: /demand-generation-vendor-comparison/ covers INFUSE vs Informa TechTarget, Foundry, DemandScience, Intentsify, Madison Logic, Pipeline360 and Activate on one page ("252M+ verified B2B contacts", "60+ countries, 40+ languages", "no tech or hidden fees"); there are also content syndication and lead generation comparison pages.Source
  • 14

    INFUSE has co-branded partner sites with 6sense, Demandbase, G2, HG Insights and others. Several of these partners sell to the same ASEAN tech companies INFUSE now targets.

    Medium impactMedium effort First result in 2 quarters Head of Marketing

    First action

    Ask two partners about their APAC teams.

    How to measure it

    Partner-sourced opportunities

    Now
    –
    Target
    10
    By
    2 quarters

    Steps

    1. 1

      Pick partners

      With APAC teams.

      Head of Marketing 1 week

    2. 2

      Agree plan

      Webinar and offer.

      Head of Marketing 1 month

    3. 3

      Build offer page

      On the partner subdomain.

      Web Lead 1 week

    4. 4

      Run webinar

      APAC time zone.

      Head of Marketing 1 month

    5. 5

      Share accounts

      Joint lists.

      Account Director - New Business & Enterprise Growth (ASEAN) ongoing

    6. 6

      Measure

      Opportunities.

      Head of Marketing monthly

    First result
    2 quarters
    Cost
    Webinar costs
    Owner
    Head of Marketing

    Smallest test

    Run one joint webinar.

    Why it works

    Agree an APAC co-marketing plan with two partners: a joint webinar, a co-branded APAC offer on the partner subdomain, and shared account lists for ASEAN.

    Partners lend credibility and accounts in a market where INFUSE is new.

    Risks and how to handle them

    • Partner priorities differ

      Agree goals in writing.

    Evidence

    • Your websitePartners page: 6sense, Demandbase, HG Insights, G2, OpenAI, Anthropic, HubSpot, Impartner, Sendoso and Reachdesk, several with their own co-branded subdomain (for example 6sense.infuse.com and g2.infuse.com). Accolades: a 2026 Inc. Power Partner for the third year; Outlook 2026 research "with data from 2,300+ GTM leaders and B2B buyers" won several 2026 awards. The homepage headline research: "47% Rank integration above all other criteria", "61% Consolidating their tech stack because of AI".Source
    • HiringAccount Director - New Business & Enterprise Growth (Remote, Singapore, posted September 15, 2026): "help accelerate our expansion across ASEAN"; "a true hunting role"; "Identify, target and win new clients across ASEAN, with a strong focus on strategic and enterprise accounts"; "Identify whitespace within target accounts and develop new opportunities rather than relying on existing relationships or inbound demand"; "Partner with marketing, campaign, delivery and client success teams to develop compelling solutions".Source
  • 15

    INFUSE publishes an llms.txt file and research on AI and discoverability, and its homepage research says buyers are consolidating tools because of AI. Buyers now ask assistants which demand generation vendors to consider.

    Medium impactLow effort First result in 1 quarter Head of Marketing

    First action

    Write the 20 questions.

    How to measure it

    AI answer share

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Write questions

      Including ASEAN ones.

      Head of Marketing 1 day

    2. 2

      Run monthly

      Main assistants.

      Marketing Specialist monthly

    3. 3

      Record

      Mentions and errors.

      Marketing Specialist monthly

    4. 4

      Fix pages

      Sources of errors.

      Web Lead monthly

    5. 5

      Report

      Trend.

      Head of Marketing monthly

    6. 6

      Offer to clients

      As a service if useful.

      Head of Marketing 1 quarter

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Head of Marketing

    Smallest test

    Run the questions once this week.

    Why it works

    Each month, ask the main assistants 20 buying questions ("best B2B lead generation in Singapore", "INFUSE vs Madison Logic"), record whether INFUSE appears and what is said, and fix the pages that feed wrong or missing answers.

    It turns INFUSE's own discoverability research into a measured practice and protects how new markets first hear of it.

    Risks and how to handle them

    • Answers vary

      Track trends over several runs.

    Evidence

    • Your websitePartners page: 6sense, Demandbase, HG Insights, G2, OpenAI, Anthropic, HubSpot, Impartner, Sendoso and Reachdesk, several with their own co-branded subdomain (for example 6sense.infuse.com and g2.infuse.com). Accolades: a 2026 Inc. Power Partner for the third year; Outlook 2026 research "with data from 2,300+ GTM leaders and B2B buyers" won several 2026 awards. The homepage headline research: "47% Rank integration above all other criteria", "61% Consolidating their tech stack because of AI".Source
    • Your websiteAPAC content: "The APAC Playbook for AI, Trust, and Discoverability" (June 11, 2026) and "The APAC B2B Marketers Guide to AI, Trust, and the Dark Funnel" (August 11, 2026); a homepage testimonial from Veeam Software's "Director, Demand Center, Asia Pacific & Japan".Source
    • Your websiteINFUSE Academy: "70+ practitioner-built courses" and "verifiable certifications", "Start learning for free". The sitemap has 506 URLs: 297 insights, 142 glossary terms, 13 programs. A 2021 post launched an "INFUSE Lead Quality Grader". The YouTube channel has 172 subscribers, 61 videos and about 2,800 views.Source
  • 16

    The YouTube channel has 61 videos but about 2,800 views in total, while the Outlook research won several awards. B2B marketers watch short clips on LinkedIn.

    Medium impactLow effort First result in 1 quarter Head of Marketing

    First action

    Cut five clips from the Outlook findings.

    How to measure it

    Monthly video views

    Now
    –
    Target
    20,000
    By
    1 quarter

    Steps

    1. 1

      Pick findings

      Ten numbers.

      Head of Marketing 1 week

    2. 2

      Record

      Short clips.

      Head of Marketing 2 weeks

    3. 3

      Post

      Twice a week.

      Head of Marketing weekly

    4. 4

      Seller sharing

      From AD and AM accounts.

      Account Manager - New Business & Growth (ASEAN) weekly

    5. 5

      Link report

      Tracked links.

      Head of Marketing ongoing

    6. 6

      Measure

      Views and downloads.

      Head of Marketing monthly

    First result
    1 quarter
    Cost
    Production time
    Owner
    Head of Marketing

    Smallest test

    Post three clips.

    Why it works

    Make one 60-second clip per finding (each with one number), post twice a week on LinkedIn from the company and sellers' accounts, and link to the full report.

    Short, data-led clips reach marketing leaders where they spend time and support outbound.

    Risks and how to handle them

    • Repetitive posts

      Rotate formats.

    Evidence

    • Your websiteINFUSE Academy: "70+ practitioner-built courses" and "verifiable certifications", "Start learning for free". The sitemap has 506 URLs: 297 insights, 142 glossary terms, 13 programs. A 2021 post launched an "INFUSE Lead Quality Grader". The YouTube channel has 172 subscribers, 61 videos and about 2,800 views.Source
    • Your websitePartners page: 6sense, Demandbase, HG Insights, G2, OpenAI, Anthropic, HubSpot, Impartner, Sendoso and Reachdesk, several with their own co-branded subdomain (for example 6sense.infuse.com and g2.infuse.com). Accolades: a 2026 Inc. Power Partner for the third year; Outlook 2026 research "with data from 2,300+ GTM leaders and B2B buyers" won several 2026 awards. The homepage headline research: "47% Rank integration above all other criteria", "61% Consolidating their tech stack because of AI".Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    Outlook 2026 drew on 2,300+ GTM leaders and buyers and won several awards. A regional edition gives the new ASEAN team original research to open doors.

    High impactHigh effort First result in 3 quarters Head of Marketing

    First action

    Draft the survey questions.

    How to measure it

    ASEAN report downloads

    Now
    –
    Target
    2,000
    By
    3 quarters

    Steps

    1. 1

      Design survey

      Questions per country.

      Head of Marketing 1 month

    2. 2

      Field

      500 respondents.

      Data team 2 months

    3. 3

      Analyze

      Country findings.

      Data team 1 month

    4. 4

      Write report

      And summaries.

      Head of Marketing 1 month

    5. 5

      Launch

      Singapore event and press.

      Account Director - New Business & Enterprise Growth (ASEAN) 1 month

    6. 6

      Use in sales

      Outreach content.

      Account Manager - New Business & Growth (ASEAN) ongoing

    First result
    3 quarters
    Cost
    Survey costs
    Owner
    Head of Marketing

    Smallest test

    Add ASEAN questions to the next survey.

    Why it works

    Survey 500 B2B buyers and marketers across six ASEAN countries, publish country findings, launch them in Singapore, and use them in hunters' outreach and on the ASEAN hub.

    Original regional data earns press and gives sellers a reason to call every target account.

    Risks and how to handle them

    • Small samples by country

      Report regional totals where samples are small.

    Evidence

    • Your websitePartners page: 6sense, Demandbase, HG Insights, G2, OpenAI, Anthropic, HubSpot, Impartner, Sendoso and Reachdesk, several with their own co-branded subdomain (for example 6sense.infuse.com and g2.infuse.com). Accolades: a 2026 Inc. Power Partner for the third year; Outlook 2026 research "with data from 2,300+ GTM leaders and B2B buyers" won several 2026 awards. The homepage headline research: "47% Rank integration above all other criteria", "61% Consolidating their tech stack because of AI".Source
    • Your websiteAPAC content: "The APAC Playbook for AI, Trust, and Discoverability" (June 11, 2026) and "The APAC B2B Marketers Guide to AI, Trust, and the Dark Funnel" (August 11, 2026); a homepage testimonial from Veeam Software's "Director, Demand Center, Asia Pacific & Japan".Source
    • HiringAccount Director - New Business & Enterprise Growth (Remote, Singapore, posted September 15, 2026): "help accelerate our expansion across ASEAN"; "a true hunting role"; "Identify, target and win new clients across ASEAN, with a strong focus on strategic and enterprise accounts"; "Identify whitespace within target accounts and develop new opportunities rather than relying on existing relationships or inbound demand"; "Partner with marketing, campaign, delivery and client success teams to develop compelling solutions".Source
  • 18

    INFUSE is hiring senior AI engineers to build agents with governed access to company data, and it is a partner of both OpenAI and Anthropic. Clients across time zones want answers about their programs outside the 24/5 support window.

    High impactHigh effort First result in 4 quarters Senior AI Engineer

    First action

    List the 20 questions clients ask most.

    How to measure it

    Self-served questions

    Now
    –
    Target
    60%
    By
    4 quarters

    Steps

    1. 1

      Collect questions

      From client success.

      Client Success Associate 2 weeks

    2. 2

      Build tools

      Governed data access.

      Senior AI Engineer 1 quarter

    3. 3

      Evaluate

      Golden sets.

      Senior AI Engineer 1 month

    4. 4

      Pilot

      20 clients.

      Client Success Manager 1 quarter

    5. 5

      Launch

      All clients.

      Senior AI Engineer 1 quarter

    6. 6

      Measure

      Escalations and satisfaction.

      Client Success Manager monthly

    First result
    4 quarters
    Cost
    Engineering time
    Owner
    Senior AI Engineer

    Smallest test

    Pilot with five clients.

    Why it works

    Give clients an assistant that answers questions about their programs (delivery, coverage, top accounts, next best actions) from live data, with escalation to client success.

    Always-on answers improve the client experience and show the AI-powered engine the homepage promises.

    Risks and how to handle them

    • Wrong answers

      Show sources and keep escalation one click away.

    Evidence

    • HiringSenior AI Engineer (contract, posted September 17, 2026): build "LLM-powered agents and AI features in production", "MCP servers and tool layers that give agents governed access to company data", with evals and "per-agent telemetry (tokens, cost, latency, accuracy)"; INFUSE runs "multiple LLM providers ... behind a shared LLM gateway".Source
    • Your websitePartners page: 6sense, Demandbase, HG Insights, G2, OpenAI, Anthropic, HubSpot, Impartner, Sendoso and Reachdesk, several with their own co-branded subdomain (for example 6sense.infuse.com and g2.infuse.com). Accolades: a 2026 Inc. Power Partner for the third year; Outlook 2026 research "with data from 2,300+ GTM leaders and B2B buyers" won several 2026 awards. The homepage headline research: "47% Rank integration above all other criteria", "61% Consolidating their tech stack because of AI".Source
    • HiringClient success hiring (posted October 2 to 16, 2026): Client Success Representatives and Customer Service Experts "Remote within APAC region" in Thailand, Vietnam, the Philippines, Sri Lanka, Indonesia and Malaysia; eight entry-level Client Success Associates in the US who "Identify and grow opportunities within the territory and collaborate with sales teams"; Client Success Representatives across Europe and South Africa. The board lists 384 open posts in total.Source
  • 19

    INFUSE runs 20 regional English sites, all copies of the US site that point back to infuse.com. Some markets (Singapore, Australia, the UK) are worth local versions; others may be better served by one global site.

    Medium impactHigh effort First result in 3 quarters Head of Marketing

    First action

    Pull pipeline by country for the last year.

    How to measure it

    Pipeline from top five markets

    Now
    –
    Target
    +30%
    By
    3 quarters

    Steps

    1. 1

      Rank markets

      Pipeline and hiring.

      Head of Marketing 2 weeks

    2. 2

      Decide

      Localize or redirect.

      Head of Marketing 1 week

    3. 3

      Localize

      Top five.

      Web Lead 2 quarters

    4. 4

      Redirect

      The rest.

      Web Lead 1 week

    5. 5

      Monitor

      Search Console by country.

      Web Lead monthly

    6. 6

      Review

      Twice a year.

      Head of Marketing 6 months

    First result
    3 quarters
    Cost
    Staff time
    Owner
    Head of Marketing

    Smallest test

    Localize Singapore first.

    Why it works

    Rank markets by pipeline and hiring, localize the top five (local proof, contact, audience counts, privacy), and redirect the rest to the global site with a country selector.

    Fewer, better regional sites concentrate effort where the sales team is.

    Risks and how to handle them

    • Losing regional traffic

      Redirect page to page.

    Evidence

    • Your websiteRegional sites (checked October 22, 2026): the homepage lists 20 hreflang versions, including sg.infuse.com, my.infuse.com, id.infuse.com, ph.infuse.com, hk.infuse.com, au.infuse.com and nz.infuse.com. Each regional homepage, pricing and contact page declares https://infuse.com/ (or the US page) as its canonical. The Singapore homepage is the US homepage with British spelling ("optimisation", "organisations"): no Singapore or ASEAN client, office, phone number, event or regional audience figure.Source
    • HiringClient success hiring (posted October 2 to 16, 2026): Client Success Representatives and Customer Service Experts "Remote within APAC region" in Thailand, Vietnam, the Philippines, Sri Lanka, Indonesia and Malaysia; eight entry-level Client Success Associates in the US who "Identify and grow opportunities within the territory and collaborate with sales teams"; Client Success Representatives across Europe and South Africa. The board lists 384 open posts in total.Source
    • HiringAccount Director - New Business & Enterprise Growth (Remote, Singapore, posted September 15, 2026): "help accelerate our expansion across ASEAN"; "a true hunting role"; "Identify, target and win new clients across ASEAN, with a strong focus on strategic and enterprise accounts"; "Identify whitespace within target accounts and develop new opportunities rather than relying on existing relationships or inbound demand"; "Partner with marketing, campaign, delivery and client success teams to develop compelling solutions".Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 20

    INFUSE Academy offers 70+ free courses and certifications. Marketers in a new region who learn with INFUSE are future buyers and referrers.

    Medium impactLow effort First result in 1 quarter INFUSE Academy lead

    First action

    Plan four ASEAN lessons.

    How to measure it

    ASEAN learners

    Now
    –
    Target
    1,000
    By
    2 quarters

    Steps

    1. 1

      Plan lessons

      Four topics.

      INFUSE Academy lead 2 weeks

    2. 2

      Record

      With APAC staff.

      INFUSE Academy lead 1 month

    3. 3

      Publish

      ASEAN track.

      INFUSE Academy lead 1 week

    4. 4

      Promote

      Associations.

      Head of Marketing ongoing

    5. 5

      Route learners

      From target accounts.

      Account Manager - New Business & Growth (ASEAN) weekly

    6. 6

      Measure

      Sign-ups and meetings.

      Head of Marketing monthly

    First result
    1 quarter
    Cost
    Production time
    Owner
    INFUSE Academy lead

    Smallest test

    Publish one lesson.

    Why it works

    Add an ASEAN demand generation track (local privacy, regional buying behavior, APAC research), promote it through marketing associations in Singapore and Malaysia, and pass engaged learners from target accounts to the hunters.

    Free education builds a regional audience before the sales team knows every account.

    Risks and how to handle them

    • Learners are junior

      Target managers with a certification.

    Evidence

    • Your websiteINFUSE Academy: "70+ practitioner-built courses" and "verifiable certifications", "Start learning for free". The sitemap has 506 URLs: 297 insights, 142 glossary terms, 13 programs. A 2021 post launched an "INFUSE Lead Quality Grader". The YouTube channel has 172 subscribers, 61 videos and about 2,800 views.Source
    • Your websiteAPAC content: "The APAC Playbook for AI, Trust, and Discoverability" (June 11, 2026) and "The APAC B2B Marketers Guide to AI, Trust, and the Dark Funnel" (August 11, 2026); a homepage testimonial from Veeam Software's "Director, Demand Center, Asia Pacific & Japan".Source
    • HiringAccount Manager - New Business & Growth (Remote, Singapore, posted September 15, 2026): "a hunter-focused role" "developing new business across the ASEAN market", building pipeline "through proactive outbound activity" and "creative approaches to open new conversations rather than relying solely on inbound leads", then growing accounts through "cross-sell, upsell and expansion".Source
  • 21

    The deal desk prices every proposal by criteria and volume, and marketing specialists run CPL bidding with external teams. Buyers have few honest benchmarks for what leads should cost.

    Medium impactMedium effort First result in 2 quarters Deal Desk Specialist

    First action

    Pull CPL ranges for five industries.

    How to measure it

    Benchmark leads

    Now
    –
    Target
    200 a quarter
    By
    2 quarters

    Steps

    1. 1

      Pull data

      Aggregated programs.

      Deal Desk Specialist 2 weeks

    2. 2

      Set method

      Ranges, minimum samples.

      Data team 2 weeks

    3. 3

      Write

      Page and calculator.

      Head of Marketing 1 month

    4. 4

      Publish

      With method.

      Web Lead 1 day

    5. 5

      Promote

      LinkedIn and email.

      Head of Marketing ongoing

    6. 6

      Update

      Twice a year.

      Deal Desk Specialist 6 months

    First result
    2 quarters
    Cost
    Staff time
    Owner
    Deal Desk Specialist

    Smallest test

    Publish one industry.

    Why it works

    Publish a twice-yearly benchmark of typical CPL ranges by industry, seniority and region, from aggregated INFUSE programs, with a calculator.

    Benchmarks earn links and searches, and make INFUSE the reference point in pricing talks.

    Risks and how to handle them

    • Undercuts pricing talks

      Publish ranges, not quotes.

    Evidence

    • HiringDeal Desk Specialist and Marketing Analyst (contract, Panama, posted October 8, 2026): "spreadsheet-based analytics to help the sales team determine and secure the campaign criteria, deliverable volumes, and pricing", and research "on upcoming proposals, market trends, products".Source
    • HiringEntry-Level and Jr. Marketing Specialists (contract, posted October 20, 2026, in 12 countries): "Assign campaigns to external teams, manage CPL bidding, and oversee contract signing", "Oversee delivery and execution of campaigns" and "Monitor campaign performance and provide actionable recommendations". Marketing Campaign Coordinators make sure "clients receive leads that meet predefined criteria".Source
    • Your websitePricing page: "Custom-tailored to your revenue goals"; "No subscription fees. No hidden charges. No per-seat technology costs."; "CPL or performance-based pricing structures are available"; investment depends on revenue objectives, best-fit customer profile complexity, buying group size, duration and displacement goals; four phases (Foundation, Acceleration, Performance, Optimization). No price ranges or example programs.Source

03

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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 23, 2026, and cites them throughout. INFUSE did not commission, review or endorse it, and Programmable is not affiliated with INFUSE. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how INFUSE runs its business.

Something wrong, or do you represent INFUSE? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    ASEAN hub and canonicals, one footprint number, ASEAN audience counts, example prices, APAC proof and ASEAN privacy notices.

  2. Days 31 to 6012 ideas

    Own buying-group program on ASEAN accounts, the Singapore roundtable, agency partners, coverage scores, the estimate agent, comparison pages, validation page, partner co-marketing, AI answer tracking and short videos; the Academy track and CPL benchmark.

  3. Days 61 to 903 ideas

    Commit to the ASEAN Outlook, the client assistant and a regional site strategy.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value responsive, proactive account teams. The most cited problem: lead quality from vendors.

  • Flexible campaigns and quick turnaround
  • Limited in-house resources
  • In their words: “buying groups”

Market

Competitive landscape

5 competitors compared: Informa TechTarget, Madison Logic, DemandScience, Foundry and 1 more.

  • Gap to exploit: Localized demand programs for ASEAN
  • Informa TechTarget: Technology-focused
  • Madison Logic: Platform-led

Hiring signals

INFUSE is expanding into ASEAN and scaling delivery.

  • Account Director - New Business & Enterprise Growth (ASEAN): Expansion across ASEAN. Ideas 1, 7, 8, 9.
  • Account Manager - New Business & Growth (ASEAN): Outbound new business in ASEAN. Ideas 3, 5, 20.
  • Client Success Representative (APAC): Client success across six APAC countries. Ideas 5, 10.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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