INFUSE has hired two new-business hunters in Singapore to expand across ASEAN, and APAC client success staff in six countries. The Singapore, Malaysia, Indonesia and Philippines sites exist, but each is the US homepage with British spelling, and each one's canonical tag points to infuse.com, which tells Google to treat it as a duplicate and largely cancels the hreflang setup. A Singapore marketing director who lands there sees a Boca Raton address, a +1 phone number, no ASEAN client and no regional audience figure, even though INFUSE has published two APAC research reports this year.
First action
Change the canonical on the Singapore homepage to sg.infuse.com and swap in the APAC reports.
How to measure it
ASEAN-sourced meetings
- Now
- –
- Target
- 15 a month
- By
- 90 days
Steps
Fix canonicals
Self-referencing canonicals on SG, MY, ID, PH, keeping the hreflang set.
Web Lead 1 day
Write the ASEAN headline
One line for ASEAN B2B teams, with the regional promise.
Head of Marketing 1 day
Add regional proof
APAC reports, Veeam APJ quote, any ASEAN programs.
Head of Marketing 1 week
Add ASEAN audience counts
Profiles and companies by country.
Data team 1 week
Add a local contact
Singapore meeting link for the Account Director, ASEAN business hours.
Account Director - New Business & Enterprise Growth (ASEAN) 1 day
Add the privacy note
Link to a page on local privacy compliance.
Data Protection Officer 1 week
Check indexing
Search Console for each regional property.
Web Lead 2 weeks
Use in outreach
Link the hub in every ASEAN sequence.
Account Manager - New Business & Growth (ASEAN) ongoing
Why it works
Give the Singapore site a self-referencing canonical and make it the ASEAN hub: a headline for ASEAN B2B teams, the two APAC reports, the Veeam Asia Pacific & Japan testimonial, ASEAN audience counts, a Singapore meeting link that books the new Account Director, and a short note on how programs handle local privacy law. Fix the canonicals on the MY, ID and PH sites the same way, and point them to the hub until each has local content.
The hunters need a local page to send in every first email; a site that reads as American undercuts the claim to work "in your time zone", and correct canonicals let the regional pages rank in Google Singapore.
Ready to use
ChecklistASEAN hub launch list
[ ] Self-canonical on sg/my/id/ph homepages, pricing and contact [ ] Reciprocal hreflang kept [ ] ASEAN headline and intro [ ] Two APAC reports featured [ ] Veeam APJ testimonial [ ] ASEAN audience counts by country [ ] Singapore meeting link and business hours [ ] Local privacy page linked [ ] Separate tracking for ASEAN forms
Risks and how to handle them
Regional pages compete with infuse.com
Keep hreflang reciprocal and make the regional pages truly different.
Thin local proof
Start with the APAC research and add a case study within a quarter.
Evidence
- HiringAccount Director - New Business & Enterprise Growth (Remote, Singapore, posted September 15, 2026): "help accelerate our expansion across ASEAN"; "a true hunting role"; "Identify, target and win new clients across ASEAN, with a strong focus on strategic and enterprise accounts"; "Identify whitespace within target accounts and develop new opportunities rather than relying on existing relationships or inbound demand"; "Partner with marketing, campaign, delivery and client success teams to develop compelling solutions".Source
- Your websiteRegional sites (checked October 22, 2026): the homepage lists 20 hreflang versions, including sg.infuse.com, my.infuse.com, id.infuse.com, ph.infuse.com, hk.infuse.com, au.infuse.com and nz.infuse.com. Each regional homepage, pricing and contact page declares https://infuse.com/ (or the US page) as its canonical. The Singapore homepage is the US homepage with British spelling ("optimisation", "organisations"): no Singapore or ASEAN client, office, phone number, event or regional audience figure.Source
- Your websiteAPAC content: "The APAC Playbook for AI, Trust, and Discoverability" (June 11, 2026) and "The APAC B2B Marketers Guide to AI, Trust, and the Dark Funnel" (August 11, 2026); a homepage testimonial from Veeam Software's "Director, Demand Center, Asia Pacific & Japan".Source
- Your websiteContact page: one office, "5200 Town Center Circle, Suite 550, Boca Raton, FL", phone "+1 (617) 459-4500", teams "available 24/5"; it says "a global team in 75+ countries" and "40+ languages", while the homepage, pricing page and job posts say "60+ countries".Source