growth playbook · Oct 23, 2026

Found growth playbook

Found has served 250,000+ patients, holds a 2026-2027 U.S. News award and is now hiring a Performance Marketing Manager to run $2-5 million a month of paid media, a Social Media Coordinator for community and ambassadors, and a Pharmacy Operations lead who owns the shipment experience.

The site is where that spend lands, and it has gaps: a 25 MB mobile homepage that real visitors find slow, paid landing pages that are slow too and can be crawled by Bing and AI bots, an llms.txt that 404s and says Medicare is not accepted, and a press page stuck in 2024.

This playbook fixes those first, then adds comparison and state pages, a Medicare program, checker-led ads, holdout testing, clear pricing and shipment updates, and bigger bets on women's health, an annual report and a maintenance plan.

Growth Score

Biggest Opportunity

Make every paid visit count: a fast homepage and paid pages, clear prices and a coverage-first offer, while the Medicare Bridge window is open.

Biggest Risk

Ro, WeightWatchers, Mochi Health and others compete for the same GLP-1 shoppers in a tightly regulated ad market; rising acquisition costs and early cancellations can erase the gains of more spend.

Start here

The three moves to make first. Each one is written up in full below.

Cut the 25 MB mobile homepage down to size before the new paid budget hits it
Swap the mobile hero video for its poster image and re-run PageSpeed.
High impact First result in 2 weeks
Close the robots.txt gap that lets AI and Bing crawlers into the paid /dr/ pages
Add the Disallow line to each named crawler group.
High impact First result in 2 weeks
Publish a real /llms.txt and add the Medicare Bridge offer to it
Upload the current text as /llms.txt.
High impact First result in 2 weeks

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

7 ideas are marked Unexpected: plays you are unlikely to have tried.

This week 6

Quick wins with a clear first action.

Found is hiring a Performance Marketing Manager to run $2-5 million a month across Meta, TikTok, Google and CTV, with landing pages on the test roadmap. CTV and social viewers who type joinfound.com land on a homepage that downloads 25.2 MB on a phone, mostly two autoplaying hero videos of 4-8 MB each, and real visitors already fail Google's loading test (LCP 2.8s at the 75th percentile).
High impactLow effort First result in 2 weeks Performance Marketing Manager
First action
Swap the mobile hero video for its poster image and re-run PageSpeed.
How to measure it
Mobile homepage weight
Now
–
Target
under 3 MB
By
30 days
Steps
Measure
Baseline quiz starts and bounce on mobile homepage visits.
Growth Analyst 1 day
Poster first
Mobile hero shows a compressed image at once.
Webflow Developer 1 day
Defer video
Load a small clip after interaction or idle, never both versions.
Webflow Developer 2 days
Cache assets
Long cache lifetimes on images, fonts and videos.
Webflow Developer 1 day
Test
A/B the light page on paid and direct traffic.
Performance Marketing Manager 2 weeks
Watch field data
Chrome UX Report LCP back under 2.5s.
Growth Analyst 28 days
Set a budget
A page-weight limit in the Webflow publishing checklist.
Head of Growth 1 day
First result
2 weeks
Cost
Developer time only
Owner
Performance Marketing Manager
Smallest test
Turn off the mobile hero video for one week and compare quiz starts.
Why it works
Ready to use
ChecklistLight homepage checklist
Risks and how to handle them
Evidence
robots.txt blocks /dr/ for all crawlers, then gives Bingbot, GPTBot, ClaudeBot, PerplexityBot, Applebot and others their own "Allow: /" groups. A crawler follows only the group that names it, so these bots may crawl the paid landing pages, which are also in the sitemap with no noindex and titles such as "Untitled" and "Premium-1".
High impactLow effort First result in 2 weeks SEO Manager
First action
Add the Disallow line to each named crawler group.
How to measure it
Indexed /dr/ URLs
Now
–
Target
0
By
30 days
Steps
Fix robots.txt
Disallow /dr/ in every named group.
SEO Manager 1 hour
Add noindex
Page setting on every /dr/ page.
Webflow Developer 2 hours
Clean sitemap
Exclude /dr/ and /hidden/ pages.
Webflow Developer 1 hour
Retitle
Real titles for each paid page.
Performance Marketing Manager 1 hour
Check Bing
Webmaster Tools URL inspection and removals.
SEO Manager 1 day
Add to checklist
Every new paid page ships with noindex.
Performance Marketing Manager 1 day
First result
2 weeks
Cost
$0
Owner
SEO Manager
Smallest test
Fix robots.txt today and re-test with a robots checker.
Why it works
Risks and how to handle them
Evidence
Found wrote an llms.txt for AI assistants, but it lives at /llms as a web page; /llms.txt itself returns 404. Its text, last updated September 2, says insurance plans are not available with Medicare, while the homepage now promotes the Medicare GLP-1 Bridge for ages 65-75.
High impactLow effort First result in 2 weeks SEO Manager
First action
Upload the current text as /llms.txt.
How to measure it
Correct answers in 20 test prompts
Now
–
Target
18 of 20
By
60 days
Steps
Serve the file
Plain text at /llms.txt.
Webflow Developer 2 hours
Update coverage
Add the Medicare Bridge and its limits.
Legal and Compliance 1 day
Check prices
Match the pricing page and offer terms.
Performance Marketing Manager 1 hour
Redirect /llms
Point the old page to the file or keep both in sync.
Webflow Developer 1 hour
Test assistants
20 prompts on price and Medicare.
SEO Manager 1 day
Own it
Update with every pricing change.
SEO Manager ongoing
First result
2 weeks
Cost
$0
Owner
SEO Manager
Smallest test
Ask three assistants whether Found works with Medicare, before and after.
Why it works
Risks and how to handle them
Evidence
The Performance Marketing Manager will test landing pages, but a current paid page, /dr/premium-1, scores 45 on mobile and shows its main content after 14.1s in the lab. Each new variant copies the same heavy Webflow setup.
High impactMedium effort First result in 1 month Performance Marketing Manager
First action
Pick the three /dr/ pages with the most paid traffic.
How to measure it
Paid page quiz-start rate
Now
–
Target
+15%
By
60 days
Steps
Rank pages
Spend and traffic by /dr/ page.
Performance Marketing Manager 1 day
Design template
Hero, proof, safety info, one call to action.
Webflow Developer 1 week
Defer scripts
Tags after first paint, consent kept.
Webflow Developer 2 days
Compliance review
Safety information and claims.
Legal and Compliance 3 days
Rebuild three
On the new template.
Webflow Developer 1 week
A/B test
Old vs new by channel.
Performance Marketing Manager 3 weeks
First result
1 month
Cost
Developer time
Owner
Performance Marketing Manager
Smallest test
Rebuild one page and run it on 20% of its traffic.
Why it works
Risks and how to handle them
Evidence
The sitemap lists 10 /hidden/ calculator copies next to the 5 /tools/ calculators, 15 /store/ pages with numbered variants, and one state page titled only "Found". Duplicates split rankings and make the site look less maintained to search engines.
Medium impactLow effort First result in 1 month SEO Manager
First action
Export the sitemap and mark every duplicate.
How to measure it
Duplicate URLs in the sitemap
Now
–
Target
0
By
30 days
Steps
List duplicates
Hidden, embed, numbered store pages.
SEO Manager 1 day
Noindex
Hidden and embed pages.
Webflow Developer 2 hours
Canonicals
Numbered store pages to the main one.
Webflow Developer 1 day
Fix the state page
Title and content, or remove.
SEO Manager 1 day
Resubmit
Sitemap in Search Console.
SEO Manager 1 hour
Check
Coverage report after four weeks.
SEO Manager 4 weeks
First result
1 month
Cost
$0
Owner
SEO Manager
Smallest test
Noindex the hidden calculators this week.
Why it works
Risks and how to handle them
Evidence
Found's press page stops in early 2024, while the homepage shows a 2026-2027 U.S. News award, 300K+ members and a new Medicare offer. Journalists, employers and AI assistants check the newsroom first; the footer still says 2025.
Medium impactLow effort First result in 2 weeks Communications Lead
First action
Write a boilerplate with current numbers.
How to measure it
Press items added
Now
–
Target
5
By
30 days
Steps
Update boilerplate
Members, funding, coverage.
Communications Lead 1 day
Add the award
With the U.S. News link.
Communications Lead 1 hour
Medicare release
Launch announcement.
Communications Lead 1 week
List coverage
Recent articles since 2024.
Communications Lead 2 days
Fix footer
Current year.
Webflow Developer 10 minutes
Keep current
Monthly update.
Communications Lead monthly
First result
2 weeks
Cost
$0
Owner
Communications Lead
Smallest test
Add the U.S. News award to the press page today.
Why it works
Risks and how to handle them
Evidence

This quarter 11

The core plays for the next three months.

Found has about 30 drug-versus-drug articles but no page comparing Found itself with Ro, WeightWatchers, Mochi Health or other programs. Shoppers search those comparisons right before choosing, and paid search on rival names is expensive.
High impactMedium effort First result in 2 months SEO Manager
First action
Pick the three rivals most named in the intake survey.
How to measure it
Comparison-page quiz starts
Now
–
Target
1,000 a month
By
2 quarters
Steps
Pick rivals
From intake answers and search volume.
SEO Manager 1 week
Collect facts
Each rival's current pricing and model.
SEO Manager 2 weeks
Write pages
Fair tables and plain answers.
SEO Manager 2 weeks
Compliance review
Claims and trademarks.
Legal and Compliance 1 week
Publish
With a quiz link.
Webflow Developer 1 day
Refresh
Quarterly price checks.
SEO Manager quarterly
First result
2 months
Cost
Writing time
Owner
SEO Manager
Smallest test
Publish one comparison page and track quiz starts.
Why it works
Risks and how to handle them
Evidence
The homepage lists insurance plans accepted in 41 states, but the site has a single state page (DC, titled only "Found"). People search "GLP-1 doctor covered by insurance in Texas" and similar.
High impactMedium effort First result in 2 months SEO Manager
First action
Build the Texas, Florida and New York pages first.
How to measure it
State-page quiz starts
Now
–
Target
2,000 a month
By
2 quarters
Steps
Gather data
Plans and availability per state.
Member Experience Lead 2 weeks
Template
Data-driven state page.
Webflow Developer 2 weeks
Write intros
Short and specific per state.
SEO Manager 1 month
Compliance check
Availability wording.
Legal and Compliance 1 week
Publish
In waves of ten.
Webflow Developer 1 month
Use in ads
State-targeted search campaigns.
Performance Marketing Manager ongoing
First result
2 months
Cost
Writing and dev time
Owner
SEO Manager
Smallest test
Publish three states and compare against the rest.
Why it works
Risks and how to handle them
Evidence
Found now serves Medicare members 65-75 through the GLP-1 Bridge, which runs only until December 2027. Many older adults decide on health services with a son or daughter, who is also the person scrolling Meta and TikTok.
High impactMedium effort First result in 1 quarter Head of Growth
First action
Write two ad concepts, one per track.
How to measure it
Medicare enrollments
Now
–
Target
1,500
By
2 quarters
Steps
Define eligibility
Plain-language checklist.
Legal and Compliance 1 week
Member creative
CTV and Facebook.
Performance Marketing Manager 2 weeks
Helper creative
Adult-child angle.
Performance Marketing Manager 2 weeks
Phone support
Paperwork help line hours.
Member Experience Lead 2 weeks
Launch
Both tracks, separate budgets.
Performance Marketing Manager 1 month
Compare
Cost per enrollment by track.
Growth Analyst monthly
First result
1 quarter
Cost
Test ad budget
Owner
Head of Growth
Smallest test
Run the helper creative to one state for two weeks.
Why it works
Risks and how to handle them
Evidence
Health ad policies restrict how prescription weight-loss medication can be promoted, and the new hire is asked to work within them. Found already offers a free insurance check that calls the insurer and sends a per-medication report.
High impactMedium effort First result in 1 quarter Performance Marketing Manager
First action
Measure today's checker-to-member conversion.
How to measure it
Members from checker leads
Now
–
Target
+30%
By
2 quarters
Steps
Baseline
Checker volume and conversion.
Growth Analyst 1 week
Ad concepts
Coverage-first messages.
Performance Marketing Manager 1 week
Policy review
With platform rules and compliance.
Legal and Compliance 1 week
Follow-up flow
Report, then options.
Lifecycle Marketing Manager 2 weeks
Launch
Meta and Google.
Performance Marketing Manager 1 month
Measure
Cost per member vs drug-led ads.
Growth Analyst monthly
First result
1 quarter
Cost
Specialist time for checks
Owner
Performance Marketing Manager
Smallest test
Run one checker ad set for two weeks.
Why it works
Risks and how to handle them
Evidence
The Pharmacy Operations hire owns delay alerts, exception workflows and self-serve tracking to cut inbound contacts. A late first shipment is the moment new members are most likely to cancel.
High impactMedium effort First result in 1 quarter Sr. Pharmacy Operations Manag…
First action
Count shipment questions to support last month.
How to measure it
Shipment contacts per 100 orders
Now
–
Target
-40%
By
2 quarters
Steps
Map events
Pharmacy status feeds.
Sr. Pharmacy Operations Manager 2 weeks
Write messages
Plain and on time.
Member Experience Lead 1 week
Build triggers
Text and app.
Product Manager 1 month
Delay playbook
New date and care check-in.
Sr. Pharmacy Operations Manager 2 weeks
Launch
All new members.
Sr. Pharmacy Operations Manager 1 week
Measure
Contacts and month-1 cancels.
Growth Analyst monthly
First result
1 quarter
Cost
Product time
Owner
Sr. Pharmacy Operations Manager
Smallest test
Text one week of new members at shipping.
Why it works
Risks and how to handle them
Evidence
The Social Media Coordinator is hired for Instagram, TikTok and Reddit community work. On Reddit, people ask detailed questions about costs, insurance and side effects, and answers there shape decisions and AI summaries.
Medium impactLow effort First result in 1 quarter Social Media Coordinator
First action
List five communities and their rules.
How to measure it
Reddit referral visits
Now
–
Target
5,000 a month
By
2 quarters
Steps
Set rules
What staff may say.
Legal and Compliance 1 week
Pick communities
Rules and moderators.
Social Media Coordinator 1 week
First Q&A
With a clinician.
Social Media Coordinator 1 month
Answer threads
Pricing and insurance.
Social Media Coordinator weekly
Log questions
For blog and FAQ.
Social Media Coordinator weekly
Report
Traffic and sentiment.
Social Media Coordinator monthly
First result
1 quarter
Cost
Staff time
Owner
Social Media Coordinator
Smallest test
Answer ten pricing questions this month.
Why it works
Risks and how to handle them
Evidence
Found already pays members to appear in stories and runs a creator agency program; the social hire will "help maintain a pipeline of community-sourced voices". The app has 8,848 ratings at 4.66, a large base of satisfied members.
Medium impactMedium effort First result in 1 quarter Director
First action
Pick 50 members to invite.
How to measure it
Ambassador-sourced members
Now
–
Target
500
By
2 quarters
Steps
Design program
Reward and rules.
Director, Community, Creators & Partnerships 2 weeks
Compliance
Disclosure and claims rules.
Legal and Compliance 1 week
Invite
First 50 members.
Social Media Coordinator 2 weeks
Content kit
Approved formats.
Social Media Coordinator 2 weeks
Track
Links and codes.
Growth Analyst ongoing
Scale
Next 200 members.
Director, Community, Creators & Partnerships 1 quarter
First result
1 quarter
Cost
Rewards budget
Owner
Director, Community, Creators & Partnerships
Smallest test
Launch with 20 members for a month.
Why it works
Risks and how to handle them
Evidence
The new hire manages up to $5 million a month and the post values incrementality. Found sells state by state, which makes clean geographic holdouts easy to run.
High impactMedium effort First result in 2 months Growth Analyst
First action
Pick three matched state pairs.
How to measure it
Channels with measured incrementality
Now
–
Target
3
By
2 quarters
Steps
Pick pairs
Similar states by size and mix.
Growth Analyst 1 week
Plan tests
Channel, duration, size.
Performance Marketing Manager 1 week
Run CTV test
Four weeks.
Performance Marketing Manager 1 month
Run Meta test
Four weeks.
Performance Marketing Manager 1 month
Analyze
Incremental members.
Growth Analyst 2 weeks
Reallocate
Budget by true cost.
Head of Growth 1 week
First result
2 months
Cost
Lost conversions in holdout states
Owner
Growth Analyst
Smallest test
Run one CTV holdout in a single state pair.
Why it works
Risks and how to handle them
Evidence
The headline "$99/mo" assumes a 12-month plan paid up front; month-to-month starts at $199 with insurance or $289 cash. People who see $99 in an ad and $199 at checkout may feel misled and drop out.
High impactLow effort First result in 1 month Performance Marketing Manager
First action
Draft the table from the offer terms.
How to measure it
Checkout completion rate
Now
–
Target
+10%
By
60 days
Steps
Gather prices
From offer terms.
Performance Marketing Manager 1 day
Design table
Simple and comparable.
Webflow Developer 3 days
Compliance
Price wording.
Legal and Compliance 3 days
Publish
Pricing and checkout.
Webflow Developer 1 week
Test
A/B against current.
Performance Marketing Manager 3 weeks
Align ads
Same wording in ads.
Performance Marketing Manager 1 week
First result
1 month
Cost
Design time
Owner
Performance Marketing Manager
Smallest test
Add the table to the pricing page only.
Why it works
Risks and how to handle them
Evidence
Found's monthly plans cost about twice the 12-month rate per cycle. Members who are on track at months two or three are good candidates for a longer plan that costs them less.
High impactLow effort First result in 1 quarter Lifecycle Marketing Manager
First action
Count monthly members at months two and three.
How to measure it
Switch rate
Now
–
Target
15%
By
2 quarters
Steps
Pick moment
Refill two or three.
Lifecycle Marketing Manager 1 week
Write offer
Savings in dollars.
Lifecycle Marketing Manager 1 week
Build
App and email.
Product Manager 2 weeks
Forecast
Pharmacy demand impact.
Sr. Pharmacy Operations Manager 1 week
Launch
All eligible members.
Lifecycle Marketing Manager 1 week
Measure
Retention by plan length.
Growth Analyst monthly
First result
1 quarter
Cost
Product time
Owner
Lifecycle Marketing Manager
Smallest test
Email the offer to 500 members.
Why it works
Risks and how to handle them
Evidence
Found has 14 employer pages and a resource center for HR buyers, but HR leaders want a number: what weight care costs and saves for their workforce.
Medium impactMedium effort First result in 2 quarters Employer Sales Lead
First action
Agree the formula with finance.
How to measure it
Calculator leads
Now
–
Target
50 a quarter
By
2 quarters
Steps
Formula
Inputs and assumptions.
Employer Sales Lead 2 weeks
Review
Clinical and legal.
Legal and Compliance 1 week
Build
On /business.
Webflow Developer 2 weeks
Gate report
PDF for leads.
Employer Sales Lead 1 week
Promote
LinkedIn and webinars.
Employer Sales Lead 1 month
Measure
Leads to deals.
Employer Sales Lead quarterly
First result
2 quarters
Cost
Developer time
Owner
Employer Sales Lead
Smallest test
Share a spreadsheet version with five prospects.
Why it works
Risks and how to handle them
Evidence

Big bets 3

Larger plays that can change the trajectory.

The new ad hire will run "new verticals in women's health and longevity", and the blog just added HRT and GLP-1 posts with a /dr/hormone-care page. Midlife women searching about hormones and weight need their own path, not the general weight quiz.
High impactHigh effort First result in 2 quarters Head of Growth
First action
Write the quiz questions with clinical leads.
How to measure it
Hormone-care members
Now
–
Target
2,000
By
3 quarters
Steps
Define offer
Care and pricing.
Medical Director 1 month
Build page and quiz
Separate path.
Webflow Developer 1 month
Content cluster
20 articles.
SEO Manager 1 quarter
Compliance
All claims.
Legal and Compliance 1 month
Launch ads
Separate budget.
Performance Marketing Manager 1 quarter
Review
Cost per member.
Head of Growth monthly
First result
2 quarters
Cost
Clinical and content time
Owner
Head of Growth
Smallest test
Run one landing page and quiz with a small ad test.
Why it works
Risks and how to handle them
Evidence
Found published an inaugural State of Weight Care report in 2023 and has outcome data such as 12% average weight loss across 1,773 weekly reporters. The newsroom has been quiet since 2024.
High impactHigh effort First result in 3 quarters Communications Lead
First action
Pick ten questions the report will answer.
How to measure it
Report downloads
Now
–
Target
5,000
By
1 year
Steps
Pick questions
Ten topics.
Communications Lead 2 weeks
Analyze data
Aggregated outcomes.
Growth Analyst 2 months
Privacy review
De-identified only.
Legal and Compliance 1 month
Write
Report and summary.
Communications Lead 1 month
Launch
Press and employers.
Communications Lead 1 month
Reuse
Charts in ads and social.
Social Media Coordinator ongoing
First result
3 quarters
Cost
Analyst and writing time
Owner
Communications Lead
Smallest test
Publish one chart from member data.
Why it works
Risks and how to handle them
Evidence
Found says 83% of members sustain results for one year. Members who reach their goal may cancel; a maintenance track keeps them in care and protects results.
High impactHigh effort First result in 3 quarters Medical Director
First action
Count members who cancelled after reaching their goal.
How to measure it
12-month retention
Now
–
Target
+10 points
By
3 quarters
Steps
Analyze
Cancels after goal.
Growth Analyst 2 weeks
Design plan
Care and price.
Medical Director 1 month
Price
Margins and value.
Head of Growth 2 weeks
Build
App and billing.
Product Manager 1 quarter
Offer
Before goal.
Lifecycle Marketing Manager ongoing
Measure
Retention and outcomes.
Growth Analyst quarterly
First result
3 quarters
Cost
Product time
Owner
Medical Director
Smallest test
Offer a maintenance plan to 100 members by hand.
Why it works
Risks and how to handle them
Evidence

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

Found includes "Aimee, your AI weight loss and lifestyle concierge" in its plans. Visitors on the pricing page have many questions (insurance, states, Medicare, monthly vs prepaid) and no live chat.
Medium impactMedium effort First result in 1 quarter Product Manager
First action
List the top 30 pre-sale questions from support.
How to measure it
Quiz starts after a chat
Now
–
Target
20%
By
2 quarters
Steps
Collect questions
Support and sales.
Member Experience Lead 1 week
Approved answers
Compliance-reviewed.
Legal and Compliance 2 weeks
Limit scope
No medical advice.
Medical Director 1 week
Build
On pricing pages.
Product Manager 1 month
Test
10% of visitors.
Product Manager 1 month
Review
Transcripts weekly.
Member Experience Lead weekly
First result
1 quarter
Cost
Product time
Owner
Product Manager
Smallest test
Run a scripted FAQ bot on the pricing page.
Why it works
Risks and how to handle them
Evidence
Found already built "-embed" versions of its BMI, BMR, calorie, protein and waist-to-hip calculators. Right now they sit in a hidden folder, unused.
Medium impactLow effort First result in 1 quarter SEO Manager
First action
Write the embed code and terms.
How to measure it
Active embeds
Now
–
Target
100
By
2 quarters
Steps
Embed page
Code and terms.
Webflow Developer 1 week
Attribution
Small link back.
Webflow Developer 1 day
Outreach list
Dietitians, gyms, bloggers.
SEO Manager 2 weeks
Pitch
Email outreach.
SEO Manager 1 month
Track
Embeds and referrals.
Growth Analyst monthly
Improve
Add new tools on demand.
SEO Manager quarterly
First result
1 quarter
Cost
$0
Owner
SEO Manager
Smallest test
Offer the protein calculator to 20 dietitians.
Why it works
Risks and how to handle them
Evidence

Other companies we have researched, each read from what they are hiring for.

See every playbook and website review

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

Days 1 to 307 ideas
Light homepage, robots.txt and /dr/ fixes, a real llms.txt, a fast paid template, duplicate clean-up and the press page; clear prices.
Days 31 to 6012 ideas
Comparison and state pages, the Medicare program, checker-led ads, shipment updates, Reddit, ambassadors, holdouts, plan switches and the employer calculator; Aimee and calculator embeds.
Days 61 to 903 ideas
Commit to the big bets: women's health and longevity, the State of Weight Care report and a maintenance plan.

Found growth playbook

Diagnosis

Cut the 25 MB mobile homepage down to size before the new paid budget hits it

Close the robots.txt gap that lets AI and Bing crawlers into the paid /dr/ pages

Publish a real /llms.txt and add the Medicare Bridge offer to it

This week 6

How to run it: Cut the 25 MB mobile homepage down to size before the new paid budget hits it

Steps

Why it works

Why it works

Ready to use

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Close the robots.txt gap that lets AI and Bing crawlers into the paid /dr/ pages

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Publish a real /llms.txt and add the Medicare Bridge offer to it

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Build a fast template for paid landing pages and test it against the current ones

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Tidy the duplicate pages: hidden calculators, numbered store pages and the lone state page

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Bring the press page into 2026: the U.S. News award, 300K members and the Medicare launch

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

This quarter 11

How to run it: Fair "Found vs" pages for the programs people compare before they buy

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: State pages for the 41 states where Found accepts insurance

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: A Medicare 65-75 program aimed at the adult children who help parents sign up

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence