The new Director of Web & Digital Growth will own SEO/AEO and "discoverability across traditional and AI-powered search", with an AEM developer to support. Two site-wide AEM issues stand in the way. The 2,476-URL sitemap declares the wrong namespace (https instead of the protocol's http), which Google Search Console flags as an error, and its hreflang links use a namespace crawlers don't recognize. And 90 of about 170 links on every page, the whole menu and footer, point at internal /content/onetrust/us/en/ paths that answer with a redirect, so every menu click and every crawler visit takes an extra hop.
First action
Open the sitemap in Search Console and read its status.
How to measure it
Redirecting internal links per page
- Now
- –
- Target
- 0 (from 90)
- By
- 30 days
Steps
Check Search Console
Sitemap status and any namespace error.
SEO/AEO Manager 1 hour
Fix the namespaces
Correct sitemap and xhtml namespace in the sitemap template.
Full Stack Web Developer, Marketing 2 hours
Resubmit
Submit the sitemap again and confirm it reads with no errors.
SEO/AEO Manager 1 day
Find the link source
Which header and footer components output /content/ paths.
Full Stack Web Developer, Marketing 1 day
Fix rewriting
Resource mapping or link component outputs public URLs.
Full Stack Web Developer, Marketing 3 days
Crawl
Full crawl to confirm zero internal redirects.
SEO/AEO Manager 1 day
Add x-default
hreflang x-default while the templates are open.
Full Stack Web Developer, Marketing 1 hour
Monitor
Indexed pages and crawl stats weekly.
Director, Web & Digital Growth weekly
Why it works
Change the two namespace declarations in the sitemap template to http://www.sitemaps.org/schemas/sitemap/0.9 and http://www.w3.org/1999/xhtml, resubmit it in Search Console and check that it reads without errors. Then fix link rewriting in the AEM header and footer (resource mapping or the link component) so links come out as /pricing/ and /solutions/ai-governance/, not /content/onetrust/us/en/... . Re-crawl the site and confirm zero internal links go through a redirect.
A sitemap search engines can read and menu links that point straight at the real pages help new and updated pages get found sooner, in Google and in AI search tools. Visitors get every page about a tenth of a second sooner. Both fixes are template changes, so they apply to every page at once.
Ready to use
ChecklistAEM template fixes
[ ] urlset xmlns = http://www.sitemaps.org/schemas/sitemap/0.9 [ ] xmlns:xhtml = http://www.w3.org/1999/xhtml [ ] Resubmit sitemap, status "Success" [ ] Header links output public paths [ ] Footer links output public paths [ ] Crawl: 0 internal links via 301 [ ] hreflang x-default added [ ] Same check on de, fr, es, pt, it
Risks and how to handle them
Template change breaks links
Test on staging with a crawl before release.
Redirects still needed for old links
Keep the 301s; only stop linking to them.
Evidence
- Your websiteSitemap (checked October 21, 2026): robots.txt lists one sitemap with 2,476 URLs. Its root element declares xmlns="https://www.sitemaps.org/schemas/sitemap/0.9", but the sitemap protocol's namespace is "http://www.sitemaps.org/schemas/sitemap/0.9" (http, not https), and the hreflang links inside declare the xhtml namespace as "https://www.w3.org/TR/xhtml11/xhtml11_schema.html" instead of "http://www.w3.org/1999/xhtml". Google Search Console reports a wrong sitemap namespace as an "Incorrect namespace" error.Source
- Your websiteNavigation and footer links: on the homepage, pricing, AI governance, cookie consent and blog pages, 90 of about 170 links point at internal content paths such as /content/onetrust/us/en/pricing and /content/onetrust/us/en/solutions/ai-governance, and each of those answers with a 301 redirect to the public URL (/pricing/, /solutions/ai-governance/). In our test each redirect added about 0.1 s before the real page started loading.Source
- HiringDirector, Web & Digital Growth (San Francisco, posted September 8, 2026): will "own and scale OneTrust's global digital growth system across web, SEO/AEO, paid media, conversion optimization, personalization, and digital analytics", strengthen "discoverability across traditional and AI-powered search", "Lead web as a measurable growth engine" (landing pages, forms, CTAs, routing), "integrate currently specialized teams" and connect "traffic, engagement, high-intent conversion, MQL, SQL, SQO, pipeline, revenue".Source
- HiringFull Stack Web Developer, Marketing (Atlanta, posted October 13, 2026): an Adobe Experience Manager as a Cloud Service developer for "our product marketing websites"; "The Web Development team is tasked with building new pages, new websites and assisting on any migrations", and handles "issues affecting production environments".Source
- PageSpeed testChrome UX Report for onetrust.com (real visitors, 75th percentile): LCP 2.0 s and CLS 0.04 are good, but Interaction to Next Paint is 211 ms, just above Google's 200 ms "good" threshold; LCP is 17% faster than a year earlier.Source