Optery growth playbook

Pick one headline number and one definition (for example "940+ sites: 625+ automated, the rest by custom removal"), keep per-plan numbers for each tier, and pull every count on the site from one source (a WordPress option or shortcode) so they update together. Fix the homepage meta description first, then pricing, business pricing, comparisons, the affiliate page and the data broker directory. Give affiliates and ad writers a one-page "numbers we use" sheet.

A consistent, defensible number is easier to put in ads, affiliate reviews and RFP answers, and it stops search results from underselling Optery by 240 sites next to competitors.

[ ] Homepage meta description: 700+ -> current number
[ ] Homepage headline and stats strip
[ ] Business pricing hero (1,000+) and Core PRO card (365+ vs 375+)
[ ] DeleteMe comparison (975+)
[ ] Affiliate page (625+)
[ ] Directory page call to action
[ ] One shortcode for every count
[ ] "Numbers we use" sheet for affiliates

• Number changes often

  Use "940+" style floors and update from one setting.

• Rivals dispute the claim

  Publish the method behind the count.

• Your websiteHomepage (October 23, 2026): H1 "Remove your home address, phone and other private info from Google, and 940+ sites", while the meta description that search results show says "Google and 700+ sites"; "Ultimate plan provides automated removals from 625+ sites, plus Unlimited Custom Removal Requests for 940+ sites total"; PCMag "Editors' Choice" in "2022, 2023, 2024, and 2025" and "#1 most effective product in a recent study by Consumer Reports"; the stats strip is served as "0 + Data Brokers Covered 0 + Customer Opt Outs / Removals" until scripts fill it in; free Exposure Report "will arrive by email within a few hours"; a site-wide banner offers a 20% fall sale code.Source
• Your websiteBusiness pricing: hero "1,000+ sites covered"; Free PRO for up to "10 x Free Basic members"; Core PRO card says "Essential coverage across 365+ data broker sites" and, two lines later, "Automated removals from 375+ sites"; Ultimate PRO "630+ Sites" and "945+ sites total"; Enterprise for "100+ team members" with SSO/SCIM, privacy training and SLAs; "a 30-day trial for high-risk roles".Source
• Your websiteComparison pages: "Optery vs. DeleteMe (2026 Comparison)" cites "975+ data brokers"; a second page, /deleteme-vs-optery/, is self-canonical with the same meta description; Cloaked also has two (/optery-vs-cloaked/ and /cloaked-vs-optery/); plus "Incogni vs Optery", an analysis "by cybersecurity expert" and review pages for DeleteMe, Incogni and OneRep.Source
• Your websiteAffiliate Program page: "we'll pay you 30% commission for customers you refer" via a custom link; the page cites "625+ data brokers". A referral program and promo code pages for partners also exist.Source
• HiringPerformance & Affiliate Marketing Manager and Performance Marketing Manager (US, both posted October 22, 2026, $130K-$140K): "own Optery's paid acquisition engine across Google, Meta (Facebook and Instagram), Reddit, TikTok, and emerging channels, for both our consumer and business audiences"; "UGC-style video"; "Allocate budget ... based on acquisition cost, payback, and incrementality"; "Help lead affiliate partnerships: recruiting and activating partners, setting offers and commission structures, supplying creative, and monitoring performance and brand compliance"; pilot "connected TV, podcasts, app networks, or LinkedIn".Source
• HiringSenior ABM & Demand Generation Manager (US, posted October 19, 2026, $150K-$170K): "grow demand for Optery for Business and expand our ABM efforts into an established program" alongside "our enterprise account executives"; "map buying committees"; "Develop content, offers, and campaigns that engage relevant stakeholders within target accounts"; measure with "HubSpot, Dreamdata"; works with the Head of Marketing, Sales and RevOps; "Experience marketing to CISOs, security teams, IT leaders ... is especially relevant."Source

Keep the stronger page in each pair, merge the content, 301 the other, and link the review and analysis pages to the main comparison. Update the numbers to the agreed coverage count.

One authoritative page per rival ranks better and is easier to keep accurate.

• Short ranking dip

  Redirect to the closest page and keep the content.

• Your websiteComparison pages: "Optery vs. DeleteMe (2026 Comparison)" cites "975+ data brokers"; a second page, /deleteme-vs-optery/, is self-canonical with the same meta description; Cloaked also has two (/optery-vs-cloaked/ and /cloaked-vs-optery/); plus "Incogni vs Optery", an analysis "by cybersecurity expert" and review pages for DeleteMe, Incogni and OneRep.Source
• Your websiteSitemap (2,769 URLs, read October 23, 2026): 945 data broker directory pages, 923 tag archive pages, 235 customer review pages, 121 video pages, 51 state law pages and about 170 opt-out guides; four client stories, all anonymized ("CISO bank", "healthcare CEO", a CEO using the API, a technology company); seven industry pages; the "2026 Optery Enterprise Social Engineering Survey Report"; partnerships with Carahsoft (public sector) and GuidePoint Security (reseller); affiliate, referral and partnership programs; a California DROP overview page.Source

Tag directory pages by broker type. On B2B and lead-generation broker pages, swap the call to action for "See how exposed your team is": Free PRO for up to 10 people, the 2026 Social Engineering Survey and a demo link. Track visits from target-account domains in HubSpot and Dreamdata and alert the account executive.

The visitor has shown the exact concern the business product answers, and the right offer turns research traffic into pipeline.

• Consumers confused

  Show both offers, business first, on B2B pages only.

• Your websiteData broker directory page (example: CB Insights, "Type of Data Broker: B2B Lead Generation"): a description, opt-out contact and the same consumer call to action on every page, "Free Tools + Paid Plans starting at $3.99/mo. 940+ Sites covered ... Get Free Scan"; the meta description is the same generic text on directory pages ("hundreds of high-risk data brokers—Spokeo, Whitepages, Radaris and more"); pages note "Written with contributions from both human authors and LLMs".Source
• Your websiteSitemap (2,769 URLs, read October 23, 2026): 945 data broker directory pages, 923 tag archive pages, 235 customer review pages, 121 video pages, 51 state law pages and about 170 opt-out guides; four client stories, all anonymized ("CISO bank", "healthcare CEO", a CEO using the API, a technology company); seven industry pages; the "2026 Optery Enterprise Social Engineering Survey Report"; partnerships with Carahsoft (public sector) and GuidePoint Security (reseller); affiliate, referral and partnership programs; a California DROP overview page.Source
• Your websiteBusiness pricing: hero "1,000+ sites covered"; Free PRO for up to "10 x Free Basic members"; Core PRO card says "Essential coverage across 365+ data broker sites" and, two lines later, "Automated removals from 375+ sites"; Ultimate PRO "630+ Sites" and "945+ sites total"; Enterprise for "100+ team members" with SSO/SCIM, privacy training and SLAs; "a 30-day trial for high-risk roles".Source
• HiringSenior ABM & Demand Generation Manager (US, posted October 19, 2026, $150K-$170K): "grow demand for Optery for Business and expand our ABM efforts into an established program" alongside "our enterprise account executives"; "map buying committees"; "Develop content, offers, and campaigns that engage relevant stakeholders within target accounts"; measure with "HubSpot, Dreamdata"; works with the Head of Marketing, Sales and RevOps; "Experience marketing to CISOs, security teams, IT leaders ... is especially relevant."Source
• Your websiteOptery for Business page: reduce "phishing, smishing, vishing, ransomware, BEC, credential harvesting, identity fraud, harassment, and physical violence"; SSO/SAML, SCIM and SOC 2 Type II; industries menu: Financial Services, Government & Public Services, Energy, Life Sciences & Healthcare, Cybersecurity & Technology, Media & Telecommunications, Higher Education; use cases include executive protection and insider threat prevention.Source

When the report is ready, send a push and in-app message showing the number of profiles found and two real screenshots, with a one-tap upgrade to the plan that covers them. Test timing, subject lines and an annual-plan offer against a holdout, and measure upgrades in Amplitude.

Seeing one's own home address on a people-search site is the strongest reason to pay, and showing it at once converts better than a later email.

• Feels alarming

  Pair findings with clear, calm next steps.

• Your websiteHomepage (October 23, 2026): H1 "Remove your home address, phone and other private info from Google, and 940+ sites", while the meta description that search results show says "Google and 700+ sites"; "Ultimate plan provides automated removals from 625+ sites, plus Unlimited Custom Removal Requests for 940+ sites total"; PCMag "Editors' Choice" in "2022, 2023, 2024, and 2025" and "#1 most effective product in a recent study by Consumer Reports"; the stats strip is served as "0 + Data Brokers Covered 0 + Customer Opt Outs / Removals" until scripts fill it in; free Exposure Report "will arrive by email within a few hours"; a site-wide banner offers a 20% fall sale code.Source
• HiringLifecycle Marketing Manager (posted October 22, 2026, in Brazil, Poland and Lithuania; three Growth Marketing Manager posts the same day in Poland, Lithuania and South America carry the same brief): "own lifecycle marketing at Optery end-to-end: email, in-app messaging, and push notifications across the full customer journey", "onboarding, activation, engagement, upgrade/cross-sell, renewal, churn prevention, and win-back"; "we use Customer.io"; "A/B tests ... with clear holdouts"; "we use Amplitude and connect campaigns to revenue outcomes". Department: Optery Personal (B2C).Source
• Your websitePersonal pricing: Free Basic (Exposure Report with screenshots, self-service tools); Core $3.99/month or $39/year, removals from 380+ sites; Extended $14.99/month or $149/year, 555+ sites, human Privacy Agent and screenshot Removals Reports "every ~90 days"; Ultimate $24.99/month or $249/year, 625+ sites plus custom removals for 940+, marked "MOST POPULAR"; "Switch to Yearly to Save 17%"; a country selector for the United States, Canada, Australia, New Zealand and South Africa.Source

Generate a description per page from its own fields (broker name, type, what it lists, how to opt out, whether Optery removes it automatically), review a sample by hand, and test click-through on the top 100 pages first.

Specific snippets win more clicks on long-tail removal searches, which are Optery's biggest organic entry point.

• Template-like text

  Use page-specific facts, not filler.

• Your websiteData broker directory page (example: CB Insights, "Type of Data Broker: B2B Lead Generation"): a description, opt-out contact and the same consumer call to action on every page, "Free Tools + Paid Plans starting at $3.99/mo. 940+ Sites covered ... Get Free Scan"; the meta description is the same generic text on directory pages ("hundreds of high-risk data brokers—Spokeo, Whitepages, Radaris and more"); pages note "Written with contributions from both human authors and LLMs".Source
• Your websiteSitemap (2,769 URLs, read October 23, 2026): 945 data broker directory pages, 923 tag archive pages, 235 customer review pages, 121 video pages, 51 state law pages and about 170 opt-out guides; four client stories, all anonymized ("CISO bank", "healthcare CEO", a CEO using the API, a technology company); seven industry pages; the "2026 Optery Enterprise Social Engineering Survey Report"; partnerships with Carahsoft (public sector) and GuidePoint Security (reseller); affiliate, referral and partnership programs; a California DROP overview page.Source

Set tag archives to noindex, follow and remove them from the sitemap, keeping the few that get real traffic as curated hub pages with an introduction.

Search engines spend their crawl on the guides and directory pages that convert.

• Losing a little tag traffic

  Keep tags that get clicks as hubs.

• Your websiteSitemap (2,769 URLs, read October 23, 2026): 945 data broker directory pages, 923 tag archive pages, 235 customer review pages, 121 video pages, 51 state law pages and about 170 opt-out guides; four client stories, all anonymized ("CISO bank", "healthcare CEO", a CEO using the API, a technology company); seven industry pages; the "2026 Optery Enterprise Social Engineering Survey Report"; partnerships with Carahsoft (public sector) and GuidePoint Security (reseller); affiliate, referral and partnership programs; a California DROP overview page.Source

Send a short monthly push and email with removals completed, brokers newly covered and any relisting caught, plus a link to screenshots. For monthly payers who have seen value for three months, offer the annual plan (save 17%). For cancel attempts, show the relistings caught last quarter.

Visible, recurring proof of work is the best retention tool for a background service.

• Reminds people to cancel

  Test against a holdout before full rollout.

• Your websiteHomepage (October 23, 2026): H1 "Remove your home address, phone and other private info from Google, and 940+ sites", while the meta description that search results show says "Google and 700+ sites"; "Ultimate plan provides automated removals from 625+ sites, plus Unlimited Custom Removal Requests for 940+ sites total"; PCMag "Editors' Choice" in "2022, 2023, 2024, and 2025" and "#1 most effective product in a recent study by Consumer Reports"; the stats strip is served as "0 + Data Brokers Covered 0 + Customer Opt Outs / Removals" until scripts fill it in; free Exposure Report "will arrive by email within a few hours"; a site-wide banner offers a 20% fall sale code.Source
• Your websitePersonal pricing: Free Basic (Exposure Report with screenshots, self-service tools); Core $3.99/month or $39/year, removals from 380+ sites; Extended $14.99/month or $149/year, 555+ sites, human Privacy Agent and screenshot Removals Reports "every ~90 days"; Ultimate $24.99/month or $249/year, 625+ sites plus custom removals for 940+, marked "MOST POPULAR"; "Switch to Yearly to Save 17%"; a country selector for the United States, Canada, Australia, New Zealand and South Africa.Source
• HiringLifecycle Marketing Manager (posted October 22, 2026, in Brazil, Poland and Lithuania; three Growth Marketing Manager posts the same day in Poland, Lithuania and South America carry the same brief): "own lifecycle marketing at Optery end-to-end: email, in-app messaging, and push notifications across the full customer journey", "onboarding, activation, engagement, upgrade/cross-sell, renewal, churn prevention, and win-back"; "we use Customer.io"; "A/B tests ... with clear holdouts"; "we use Amplitude and connect campaigns to revenue outcomes". Department: Optery Personal (B2C).Source

Show Core and Extended customers the profiles found on sites outside their plan, with screenshots, and offer the plan that covers them. Send it once after the first report and again when new exposures appear.

An upgrade tied to a specific exposure feels like protection, not upselling.

• Feels like a paywall

  Always show the self-service opt-out link too.

• Your websitePersonal pricing: Free Basic (Exposure Report with screenshots, self-service tools); Core $3.99/month or $39/year, removals from 380+ sites; Extended $14.99/month or $149/year, 555+ sites, human Privacy Agent and screenshot Removals Reports "every ~90 days"; Ultimate $24.99/month or $249/year, 625+ sites plus custom removals for 940+, marked "MOST POPULAR"; "Switch to Yearly to Save 17%"; a country selector for the United States, Canada, Australia, New Zealand and South Africa.Source
• Your websiteHomepage (October 23, 2026): H1 "Remove your home address, phone and other private info from Google, and 940+ sites", while the meta description that search results show says "Google and 700+ sites"; "Ultimate plan provides automated removals from 625+ sites, plus Unlimited Custom Removal Requests for 940+ sites total"; PCMag "Editors' Choice" in "2022, 2023, 2024, and 2025" and "#1 most effective product in a recent study by Consumer Reports"; the stats strip is served as "0 + Data Brokers Covered 0 + Customer Opt Outs / Removals" until scripts fill it in; free Exposure Report "will arrive by email within a few hours"; a site-wide banner offers a 20% fall sale code.Source
• HiringLifecycle Marketing Manager (posted October 22, 2026, in Brazil, Poland and Lithuania; three Growth Marketing Manager posts the same day in Poland, Lithuania and South America carry the same brief): "own lifecycle marketing at Optery end-to-end: email, in-app messaging, and push notifications across the full customer journey", "onboarding, activation, engagement, upgrade/cross-sell, renewal, churn prevention, and win-back"; "we use Customer.io"; "A/B tests ... with clear holdouts"; "we use Amplitude and connect campaigns to revenue outcomes". Department: Optery Personal (B2C).Source

Pick three priority industries (for example financial services, healthcare and technology), cut the survey results for each, build one account list per industry with the buying committee (CISO, physical security, HR, executive protection), and run a sequence of survey brief, exposure snapshot offer and roundtable invite.

Industry-specific data gets a security leader's attention far more than a general pitch.

• Small survey samples per industry

  Combine with public breach and attack data.

• HiringSenior ABM & Demand Generation Manager (US, posted October 19, 2026, $150K-$170K): "grow demand for Optery for Business and expand our ABM efforts into an established program" alongside "our enterprise account executives"; "map buying committees"; "Develop content, offers, and campaigns that engage relevant stakeholders within target accounts"; measure with "HubSpot, Dreamdata"; works with the Head of Marketing, Sales and RevOps; "Experience marketing to CISOs, security teams, IT leaders ... is especially relevant."Source
• Your websiteSitemap (2,769 URLs, read October 23, 2026): 945 data broker directory pages, 923 tag archive pages, 235 customer review pages, 121 video pages, 51 state law pages and about 170 opt-out guides; four client stories, all anonymized ("CISO bank", "healthcare CEO", a CEO using the API, a technology company); seven industry pages; the "2026 Optery Enterprise Social Engineering Survey Report"; partnerships with Carahsoft (public sector) and GuidePoint Security (reseller); affiliate, referral and partnership programs; a California DROP overview page.Source
• Your websiteOptery for Business page: reduce "phishing, smishing, vishing, ransomware, BEC, credential harvesting, identity fraud, harassment, and physical violence"; SSO/SAML, SCIM and SOC 2 Type II; industries menu: Financial Services, Government & Public Services, Energy, Life Sciences & Healthcare, Cybersecurity & Technology, Media & Telecommunications, Higher Education; use cases include executive protection and insider threat prevention.Source

Recruit three customers willing to be named: exposures found per employee at start, removed after 90 days, phishing or executive threat outcomes, rollout time. Publish with a short video and make an RFP-ready one-pager.

Named proof shortens security purchases and gives AEs something to forward.

• Security teams avoid publicity

  Offer named company with anonymized people, or a peer reference call.

• Your websiteSitemap (2,769 URLs, read October 23, 2026): 945 data broker directory pages, 923 tag archive pages, 235 customer review pages, 121 video pages, 51 state law pages and about 170 opt-out guides; four client stories, all anonymized ("CISO bank", "healthcare CEO", a CEO using the API, a technology company); seven industry pages; the "2026 Optery Enterprise Social Engineering Survey Report"; partnerships with Carahsoft (public sector) and GuidePoint Security (reseller); affiliate, referral and partnership programs; a California DROP overview page.Source
• Your websiteOptery for Business page: reduce "phishing, smishing, vishing, ransomware, BEC, credential harvesting, identity fraud, harassment, and physical violence"; SSO/SAML, SCIM and SOC 2 Type II; industries menu: Financial Services, Government & Public Services, Energy, Life Sciences & Healthcare, Cybersecurity & Technology, Media & Telecommunications, Higher Education; use cases include executive protection and insider threat prevention.Source
• HiringSenior ABM & Demand Generation Manager (US, posted October 19, 2026, $150K-$170K): "grow demand for Optery for Business and expand our ABM efforts into an established program" alongside "our enterprise account executives"; "map buying committees"; "Develop content, offers, and campaigns that engage relevant stakeholders within target accounts"; measure with "HubSpot, Dreamdata"; works with the Head of Marketing, Sales and RevOps; "Experience marketing to CISOs, security teams, IT leaders ... is especially relevant."Source

Make the ABM offer: "We'll show you what attackers can find about your top ten leaders." The AE sets up Free PRO with the CISO, reviews the screenshots together and proposes Ultimate PRO or Enterprise for the exposed group.

Seeing their own executives' home addresses online moves security leaders faster than any statistic.

• Scanning without consent

  Only scan people who agreed, through the company account.

• Your websiteBusiness pricing: hero "1,000+ sites covered"; Free PRO for up to "10 x Free Basic members"; Core PRO card says "Essential coverage across 365+ data broker sites" and, two lines later, "Automated removals from 375+ sites"; Ultimate PRO "630+ Sites" and "945+ sites total"; Enterprise for "100+ team members" with SSO/SCIM, privacy training and SLAs; "a 30-day trial for high-risk roles".Source
• HiringSenior ABM & Demand Generation Manager (US, posted October 19, 2026, $150K-$170K): "grow demand for Optery for Business and expand our ABM efforts into an established program" alongside "our enterprise account executives"; "map buying committees"; "Develop content, offers, and campaigns that engage relevant stakeholders within target accounts"; measure with "HubSpot, Dreamdata"; works with the Head of Marketing, Sales and RevOps; "Experience marketing to CISOs, security teams, IT leaders ... is especially relevant."Source
• Your websiteOptery for Business page: reduce "phishing, smishing, vishing, ransomware, BEC, credential harvesting, identity fraud, harassment, and physical violence"; SSO/SAML, SCIM and SOC 2 Type II; industries menu: Financial Services, Government & Public Services, Energy, Life Sciences & Healthcare, Cybersecurity & Technology, Media & Telecommunications, Higher Education; use cases include executive protection and insider threat prevention.Source

Recruit security and privacy YouTubers, podcasters and review sites in tiers, give each an approved creative kit (the coverage number, screenshot proof, award badges), a landing page per partner and a higher tier for annual-plan sales. Monitor claims for brand compliance.

Trusted reviewers convert cautious buyers, and approved creative keeps claims accurate.

• Partners make wrong claims

  Approved copy and regular checks.

• Your websiteAffiliate Program page: "we'll pay you 30% commission for customers you refer" via a custom link; the page cites "625+ data brokers". A referral program and promo code pages for partners also exist.Source
• HiringPerformance & Affiliate Marketing Manager and Performance Marketing Manager (US, both posted October 22, 2026, $130K-$140K): "own Optery's paid acquisition engine across Google, Meta (Facebook and Instagram), Reddit, TikTok, and emerging channels, for both our consumer and business audiences"; "UGC-style video"; "Allocate budget ... based on acquisition cost, payback, and incrementality"; "Help lead affiliate partnerships: recruiting and activating partners, setting offers and commission structures, supplying creative, and monitoring performance and brand compliance"; pilot "connected TV, podcasts, app networks, or LinkedIn".Source
• Your websiteHomepage (October 23, 2026): H1 "Remove your home address, phone and other private info from Google, and 940+ sites", while the meta description that search results show says "Google and 700+ sites"; "Ultimate plan provides automated removals from 625+ sites, plus Unlimited Custom Removal Requests for 940+ sites total"; PCMag "Editors' Choice" in "2022, 2023, 2024, and 2025" and "#1 most effective product in a recent study by Consumer Reports"; the stats strip is served as "0 + Data Brokers Covered 0 + Customer Opt Outs / Removals" until scripts fill it in; free Exposure Report "will arrive by email within a few hours"; a site-wide banner offers a 20% fall sale code.Source
• News coverageOptery won the 2026 Fortress Cybersecurity Award for Privacy Enhancing Technologies (June 2026); a September 2026 article compared "DeleteMe vs Incogni vs Optery" on broker coverage.Source

Recruit customers from the review pages to record short videos walking through their own (blurred) before-and-after screenshots. Test hooks such as "my home address was on 47 sites" on TikTok, Meta and Reddit, with landing pages that start the free scan.

Real people showing real results beat stock ads in a category built on trust.

• Exposing customers' data

  Blur every detail and get written consent.

• HiringPerformance & Affiliate Marketing Manager and Performance Marketing Manager (US, both posted October 22, 2026, $130K-$140K): "own Optery's paid acquisition engine across Google, Meta (Facebook and Instagram), Reddit, TikTok, and emerging channels, for both our consumer and business audiences"; "UGC-style video"; "Allocate budget ... based on acquisition cost, payback, and incrementality"; "Help lead affiliate partnerships: recruiting and activating partners, setting offers and commission structures, supplying creative, and monitoring performance and brand compliance"; pilot "connected TV, podcasts, app networks, or LinkedIn".Source
• Your websiteSitemap (2,769 URLs, read October 23, 2026): 945 data broker directory pages, 923 tag archive pages, 235 customer review pages, 121 video pages, 51 state law pages and about 170 opt-out guides; four client stories, all anonymized ("CISO bank", "healthcare CEO", a CEO using the API, a technology company); seven industry pages; the "2026 Optery Enterprise Social Engineering Survey Report"; partnerships with Carahsoft (public sector) and GuidePoint Security (reseller); affiliate, referral and partnership programs; a California DROP overview page.Source
• Your websiteHomepage (October 23, 2026): H1 "Remove your home address, phone and other private info from Google, and 940+ sites", while the meta description that search results show says "Google and 700+ sites"; "Ultimate plan provides automated removals from 625+ sites, plus Unlimited Custom Removal Requests for 940+ sites total"; PCMag "Editors' Choice" in "2022, 2023, 2024, and 2025" and "#1 most effective product in a recent study by Consumer Reports"; the stats strip is served as "0 + Data Brokers Covered 0 + Customer Opt Outs / Removals" until scripts fill it in; free Exposure Report "will arrive by email within a few hours"; a site-wide banner offers a 20% fall sale code.Source

Sign three more channel partners: an MSSP, a regional security reseller and a cyber insurer that offers Optery to policyholders as a risk reduction step. Give partners a co-branded Free PRO snapshot and deal registration.

Partners bring trusted access to security budgets, and insurers can make removal part of policy terms.

• Channel conflict

  Clear rules on direct vs partner deals.

• Your websiteSitemap (2,769 URLs, read October 23, 2026): 945 data broker directory pages, 923 tag archive pages, 235 customer review pages, 121 video pages, 51 state law pages and about 170 opt-out guides; four client stories, all anonymized ("CISO bank", "healthcare CEO", a CEO using the API, a technology company); seven industry pages; the "2026 Optery Enterprise Social Engineering Survey Report"; partnerships with Carahsoft (public sector) and GuidePoint Security (reseller); affiliate, referral and partnership programs; a California DROP overview page.Source
• Your websiteOptery for Business page: reduce "phishing, smishing, vishing, ransomware, BEC, credential harvesting, identity fraud, harassment, and physical violence"; SSO/SAML, SCIM and SOC 2 Type II; industries menu: Financial Services, Government & Public Services, Energy, Life Sciences & Healthcare, Cybersecurity & Technology, Media & Telecommunications, Higher Education; use cases include executive protection and insider threat prevention.Source
• HiringSenior ABM & Demand Generation Manager (US, posted October 19, 2026, $150K-$170K): "grow demand for Optery for Business and expand our ABM efforts into an established program" alongside "our enterprise account executives"; "map buying committees"; "Develop content, offers, and campaigns that engage relevant stakeholders within target accounts"; measure with "HubSpot, Dreamdata"; works with the Head of Marketing, Sales and RevOps; "Experience marketing to CISOs, security teams, IT leaders ... is especially relevant."Source

Add a short in-app explainer and lifecycle email for California users: what DROP does, which sites it does not reach (people-search sites that are not registered, relistings, Google results), and how Optery shows proof with screenshots. Offer to help them file DROP too.

Answering the question before a customer asks it protects renewals and builds trust.

• Encourages cancellations

  Lead with what DROP does not cover, and test against a holdout.

• California Privacy Protection AgencyCalifornia's Delete Request and Opt-out Platform (DROP): consumers could submit requests from January 1, 2026; from August 1, 2026 registered data brokers must download deletion lists at least every 45 days and process them.Source
• Your websiteSitemap (2,769 URLs, read October 23, 2026): 945 data broker directory pages, 923 tag archive pages, 235 customer review pages, 121 video pages, 51 state law pages and about 170 opt-out guides; four client stories, all anonymized ("CISO bank", "healthcare CEO", a CEO using the API, a technology company); seven industry pages; the "2026 Optery Enterprise Social Engineering Survey Report"; partnerships with Carahsoft (public sector) and GuidePoint Security (reseller); affiliate, referral and partnership programs; a California DROP overview page.Source
• HiringGeneral Counsel (US, posted September 17, 2026): leads "holding data brokers accountable for noncompliance", working with "CalPrivacy / California Privacy Protection Agency (CPPA), and state Attorney General" offices and "filing complaints with regulators"; Optery "has processed tens of millions of opt out requests for over hundreds of thousands of people"; "Optery is profitable, and growing rapidly".Source
• Your websiteHomepage (October 23, 2026): H1 "Remove your home address, phone and other private info from Google, and 940+ sites", while the meta description that search results show says "Google and 700+ sites"; "Ultimate plan provides automated removals from 625+ sites, plus Unlimited Custom Removal Requests for 940+ sites total"; PCMag "Editors' Choice" in "2022, 2023, 2024, and 2025" and "#1 most effective product in a recent study by Consumer Reports"; the stats strip is served as "0 + Data Brokers Covered 0 + Customer Opt Outs / Removals" until scripts fill it in; free Exposure Report "will arrive by email within a few hours"; a site-wide banner offers a 20% fall sale code.Source

Publish a quarterly index: average removal time and relisting rate by broker, with methodology, and state-by-state notes. Share findings with regulators and press, and use it in sales.

Original, regularly updated data earns press and links, supports enforcement, and proves Optery's depth.

• Broker pushback

  Publish methodology and give brokers a response window.

• HiringGeneral Counsel (US, posted September 17, 2026): leads "holding data brokers accountable for noncompliance", working with "CalPrivacy / California Privacy Protection Agency (CPPA), and state Attorney General" offices and "filing complaints with regulators"; Optery "has processed tens of millions of opt out requests for over hundreds of thousands of people"; "Optery is profitable, and growing rapidly".Source
• Your websiteSitemap (2,769 URLs, read October 23, 2026): 945 data broker directory pages, 923 tag archive pages, 235 customer review pages, 121 video pages, 51 state law pages and about 170 opt-out guides; four client stories, all anonymized ("CISO bank", "healthcare CEO", a CEO using the API, a technology company); seven industry pages; the "2026 Optery Enterprise Social Engineering Survey Report"; partnerships with Carahsoft (public sector) and GuidePoint Security (reseller); affiliate, referral and partnership programs; a California DROP overview page.Source
• California Privacy Protection AgencyCalifornia's Delete Request and Opt-out Platform (DROP): consumers could submit requests from January 1, 2026; from August 1, 2026 registered data brokers must download deletion lists at least every 45 days and process them.Source

Research which UK people-search and data broker sites matter, check coverage, and run a small paid pilot to UK visitors with a free scan. Decide on a launch based on scan results and paid conversion.

A contained test shows whether Optery's coverage advantage carries into another English-speaking market.

• Weak coverage outside the US

  Only launch if scans find enough profiles.

• Your websitePersonal pricing: Free Basic (Exposure Report with screenshots, self-service tools); Core $3.99/month or $39/year, removals from 380+ sites; Extended $14.99/month or $149/year, 555+ sites, human Privacy Agent and screenshot Removals Reports "every ~90 days"; Ultimate $24.99/month or $249/year, 625+ sites plus custom removals for 940+, marked "MOST POPULAR"; "Switch to Yearly to Save 17%"; a country selector for the United States, Canada, Australia, New Zealand and South Africa.Source
• Competitor researchRivals' own homepages: DeleteMe, "continuously scrubs your private info, phone number, and address from Google search results automatically"; Incogni, "Data brokers are collecting ... We make them remove it."; Cloaked, "Safeguard your online privacy".See the research Source
• HiringLifecycle Marketing Manager (posted October 22, 2026, in Brazil, Poland and Lithuania; three Growth Marketing Manager posts the same day in Poland, Lithuania and South America carry the same brief): "own lifecycle marketing at Optery end-to-end: email, in-app messaging, and push notifications across the full customer journey", "onboarding, activation, engagement, upgrade/cross-sell, renewal, churn prevention, and win-back"; "we use Customer.io"; "A/B tests ... with clear holdouts"; "we use Amplitude and connect campaigns to revenue outcomes". Department: Optery Personal (B2C).Source

Package a benefits plan (employee plus family, payroll-friendly pricing), list it on benefits marketplaces and brokers, and sell to HR with an enrollment kit and usage reporting.

A benefits motion reaches the whole workforce and grows seat counts beyond executives.

• Low enrollment

  Default family protection on with easy opt-out.

• Your websiteOther products and pages: Optery for Family, iOS and Android apps, a Global Privacy Control browser extension, an API for partners, "For High-Risk Communities" resources, and holiday privacy posts ("Stay safe this holiday season because data brokers are coming to town"). Ultimate customers include "judges, politicians, doctors, attorneys" and "victims of stalking, violence and harassment".Source
• Your websiteBusiness pricing: hero "1,000+ sites covered"; Free PRO for up to "10 x Free Basic members"; Core PRO card says "Essential coverage across 365+ data broker sites" and, two lines later, "Automated removals from 375+ sites"; Ultimate PRO "630+ Sites" and "945+ sites total"; Enterprise for "100+ team members" with SSO/SCIM, privacy training and SLAs; "a 30-day trial for high-risk roles".Source
• Your websiteOptery for Business page: reduce "phishing, smishing, vishing, ransomware, BEC, credential harvesting, identity fraud, harassment, and physical violence"; SSO/SAML, SCIM and SOC 2 Type II; industries menu: Financial Services, Government & Public Services, Energy, Life Sciences & Healthcare, Cybersecurity & Technology, Media & Telecommunications, Higher Education; use cases include executive protection and insider threat prevention.Source

Offer donated or discounted plans through a few support organizations, with a simple referral code and trained support. Report the impact publicly.

It helps people at risk, and it earns trust and press that ads cannot buy.

• Safety of the people helped

  No public stories without consent; follow partner guidance.

• Your websiteOther products and pages: Optery for Family, iOS and Android apps, a Global Privacy Control browser extension, an API for partners, "For High-Risk Communities" resources, and holiday privacy posts ("Stay safe this holiday season because data brokers are coming to town"). Ultimate customers include "judges, politicians, doctors, attorneys" and "victims of stalking, violence and harassment".Source
• Your websiteHomepage (October 23, 2026): H1 "Remove your home address, phone and other private info from Google, and 940+ sites", while the meta description that search results show says "Google and 700+ sites"; "Ultimate plan provides automated removals from 625+ sites, plus Unlimited Custom Removal Requests for 940+ sites total"; PCMag "Editors' Choice" in "2022, 2023, 2024, and 2025" and "#1 most effective product in a recent study by Consumer Reports"; the stats strip is served as "0 + Data Brokers Covered 0 + Customer Opt Outs / Removals" until scripts fill it in; free Exposure Report "will arrive by email within a few hours"; a site-wide banner offers a 20% fall sale code.Source

Add gift subscriptions (Core, Extended or Ultimate for a year) with a printable card and a guided setup for the recipient. Promote to existing customers and in the holiday posts.

Gifts bring in new users through people who already trust Optery.

• Recipients do not activate

  Remind the giver to help set it up.

• Your websiteOther products and pages: Optery for Family, iOS and Android apps, a Global Privacy Control browser extension, an API for partners, "For High-Risk Communities" resources, and holiday privacy posts ("Stay safe this holiday season because data brokers are coming to town"). Ultimate customers include "judges, politicians, doctors, attorneys" and "victims of stalking, violence and harassment".Source
• Your websitePersonal pricing: Free Basic (Exposure Report with screenshots, self-service tools); Core $3.99/month or $39/year, removals from 380+ sites; Extended $14.99/month or $149/year, 555+ sites, human Privacy Agent and screenshot Removals Reports "every ~90 days"; Ultimate $24.99/month or $249/year, 625+ sites plus custom removals for 940+, marked "MOST POPULAR"; "Switch to Yearly to Save 17%"; a country selector for the United States, Canada, Australia, New Zealand and South Africa.Source

Fix the flagged items, test the signup path with a screen reader and on small phones, and add an accessibility check to releases.

An accessible signup lets more people finish it, and it is expected by public-sector and enterprise buyers.

• Design changes

  Keep fixes within the brand palette.

• Google PageSpeedHomepage, October 23, 2026: real Chrome visitors pass Core Web Vitals (LCP 1.9 s at the 75th percentile); lab mobile score 64; 5 accessibility issues: "Buttons do not have an accessible name", low contrast, images without alt text, links without a discernible name, and small touch targets.Source
• Your websiteOther products and pages: Optery for Family, iOS and Android apps, a Global Privacy Control browser extension, an API for partners, "For High-Risk Communities" resources, and holiday privacy posts ("Stay safe this holiday season because data brokers are coming to town"). Ultimate customers include "judges, politicians, doctors, attorneys" and "victims of stalking, violence and harassment".Source
• Your websiteSitemap (2,769 URLs, read October 23, 2026): 945 data broker directory pages, 923 tag archive pages, 235 customer review pages, 121 video pages, 51 state law pages and about 170 opt-out guides; four client stories, all anonymized ("CISO bank", "healthcare CEO", a CEO using the API, a technology company); seven industry pages; the "2026 Optery Enterprise Social Engineering Survey Report"; partnerships with Carahsoft (public sector) and GuidePoint Security (reseller); affiliate, referral and partnership programs; a California DROP overview page.Source