Peek growth playbook

Rewrite the peek.com homepage title and description for travelers ("Book tours, activities and attractions"), leaving "booking software" to peekpro.com. Publish a sitemap index for city and activity pages and add it to robots.txt. Give every city page an H1 ("Things to do in Seattle") and a short intro that uses the ratings Peek already holds. Keep the "Sell Experiences" link to Peek Pro so the marketplace still feeds operator demand.

Search engines and AI assistants find and understand pages through sitemaps, headings and consistent titles. Removing the overlap lets each domain rank for its own audience, and indexed city pages bring travelers whose bookings are the proof operators buy.

[ ] Homepage title and description for travelers
[ ] Sitemap index (cities, activities) with lastmod
[ ] Sitemap line in robots.txt
[ ] H1 and intro on every city page
[ ] Submitted in Search Console
[ ] peekpro.com keeps "booking software"
[ ] Monthly coverage report

• Thin city pages

  Write intros for the top 50 cities first and noindex cities with very few listings.

• Losing "booking software" traffic on peek.com

  Watch impressions; peekpro.com should take them over.

• HiringManager, Organic Growth (Mexico City, posted October 7, 2026): owns "SEO, AEO, and GEO across PeekPro, ACME Ticketing, and Connect&GO"; inherits "three distinct brands with three distinct audiences, overlapping topical territory, and no unified organic strategy connecting them"; decides "which brand should rank for what, where consolidation creates authority and where it creates cannibalization"; "The mandate is demand, not traffic", measured on "organic-sourced pipeline and closed-won revenue". Also owns structured data, "comparison content that holds up when an LLM summarizes it", G2 and Capterra presence, vertical plays (museums, zoos and aquariums, water parks, FECs, escape rooms) and "Audit and prune the existing content library".Source
• Your websitepeek.com homepage (checked October 22, 2026): page title just "Peek", while the meta description reads "Online Booking Software & Reservation System for Tours and Activities"; the page itself is a consumer marketplace ("300,000 things to do", "150 million happy customers", "3 million verified reviews"; Popular Places include Cancun with 1,586 and Los Cabos with 890 adventures) with a "Sell Experiences" link to Peek Pro tagged peekcomreferral. The HTML has no H1, H2 or H3 heading.Source
• Your websitepeek.com has no XML sitemap: robots.txt names none, and /sitemap.xml and /sitemap_index.xml return 404 (rechecked the same day). City pages such as Seattle (87 activity links) and London have no H1, H2 or H3 headings and no introduction text above the listings; the title is "Things to do in Seattle: Book Tours & Activities at Peek.com". Activity pages do carry Product, AggregateRating, Review and Event structured data.Source
• Your websitepeekpro.com homepage: title "Online Booking Software - Rental & Tour Operators | Peek Pro", H1 "More Bookings, Happier Customers.", "The world's most advanced AI operating system for experiences & attractions", "Operators see an average 30% revenue growth"; Peek Pro 9, Peek Copilot and an "AI digital workforce". The page HTML also carries a hidden leftover template block: a help-desk software comparison table with prices such as "$26/agent/month".Source

Delete or noindex the test pages, redirect /old-home-2 to the homepage, decide whether /8 and /9 are old versions of the Peek Pro 9 page and redirect them, and stop the CMS adding test pages to the sitemap.

A clean sitemap concentrates authority on pages that sell, and stops a buyer landing on a half-built test page.

• A test page is in use by a campaign

  Ask Growth before deleting; noindex instead.

• Your websitepeekpro.com sitemap (474 URLs, checked October 22, 2026): 238 blog posts, 22 industry pages, 9 operator stories; test and old pages listed and indexable with self-canonicals (/test, /testlp, /whitepaper-test, /lp2/test, /old-home-2, /8, /9); no pricing page (/pricing returns 404) and no "Peek vs" or alternatives pages, although the blog has "Best Booking Software for Tour Operators (2026 Guide)"; blog posts on museum marketing, "how to start a zoo" and zoo marketing; gated playbooks such as world-cup-playbook-26 and staycation-playbook-2026.Source
• HiringManager, Organic Growth (Mexico City, posted October 7, 2026): owns "SEO, AEO, and GEO across PeekPro, ACME Ticketing, and Connect&GO"; inherits "three distinct brands with three distinct audiences, overlapping topical territory, and no unified organic strategy connecting them"; decides "which brand should rank for what, where consolidation creates authority and where it creates cannibalization"; "The mandate is demand, not traffic", measured on "organic-sourced pipeline and closed-won revenue". Also owns structured data, "comparison content that holds up when an LLM summarizes it", G2 and Capterra presence, vertical plays (museums, zoos and aquariums, water parks, FECs, escape rooms) and "Audit and prune the existing content library".Source

Remove the hidden block and check the other Webflow pages for unused template sections. Add a step to the publishing checklist.

The Organic Growth Manager wants content that is "machine-readable and citable"; stray text about help-desk prices is the opposite.

• Breaking the layout

  Preview before publishing.

• Your websitepeekpro.com homepage: title "Online Booking Software - Rental & Tour Operators | Peek Pro", H1 "More Bookings, Happier Customers.", "The world's most advanced AI operating system for experiences & attractions", "Operators see an average 30% revenue growth"; Peek Pro 9, Peek Copilot and an "AI digital workforce". The page HTML also carries a hidden leftover template block: a help-desk software comparison table with prices such as "$26/agent/month".Source
• HiringManager, Organic Growth (Mexico City, posted October 7, 2026): owns "SEO, AEO, and GEO across PeekPro, ACME Ticketing, and Connect&GO"; inherits "three distinct brands with three distinct audiences, overlapping topical territory, and no unified organic strategy connecting them"; decides "which brand should rank for what, where consolidation creates authority and where it creates cannibalization"; "The mandate is demand, not traffic", measured on "organic-sourced pipeline and closed-won revenue". Also owns structured data, "comparison content that holds up when an LLM summarizes it", G2 and Capterra presence, vertical plays (museums, zoos and aquariums, water parks, FECs, escape rooms) and "Audit and prune the existing content library".Source

Publish a page that explains how Peek Pro charges (booking fees, who pays them, what is included, what add-ons cost) with a short calculator, and a demo form on the same page. If list prices must stay private, explain the model and give typical ranges by business size, which the site already segments (0-300k, 300k-650k, 650k+).

A clear answer keeps the buyer on Peek's site and in Peek's words rather than a review site's.

• Rivals copy the numbers

  Publish the model, not every discount.

• Your websitepeekpro.com sitemap (474 URLs, checked October 22, 2026): 238 blog posts, 22 industry pages, 9 operator stories; test and old pages listed and indexable with self-canonicals (/test, /testlp, /whitepaper-test, /lp2/test, /old-home-2, /8, /9); no pricing page (/pricing returns 404) and no "Peek vs" or alternatives pages, although the blog has "Best Booking Software for Tour Operators (2026 Guide)"; blog posts on museum marketing, "how to start a zoo" and zoo marketing; gated playbooks such as world-cup-playbook-26 and staycation-playbook-2026.Source
• Competitor researchRivals' own homepages: FareHarbor, "Online Booking Software for Tours and Activities" and "Unmatched support"; Xola, "Online Booking Software" for tour and activity providers; Rezdy, "The tour booking system that will grow your business by 35%" and "the largest distribution network"; Bokun, "The all-in-one platform from Tripadvisor" with "thousands of connections to OTAs & resellers".See the research Source
• HiringManager, Organic Growth (Mexico City, posted October 7, 2026): owns "SEO, AEO, and GEO across PeekPro, ACME Ticketing, and Connect&GO"; inherits "three distinct brands with three distinct audiences, overlapping topical territory, and no unified organic strategy connecting them"; decides "which brand should rank for what, where consolidation creates authority and where it creates cannibalization"; "The mandate is demand, not traffic", measured on "organic-sourced pipeline and closed-won revenue". Also owns structured data, "comparison content that holds up when an LLM summarizes it", G2 and Capterra presence, vertical plays (museums, zoos and aquariums, water parks, FECs, escape rooms) and "Audit and prune the existing content library".Source

Write one fair page per rival: fees, direct booking conversion, OTA connections, POS and waivers, AI tools, support and switching help, with dated sources and an operator story. Give AEs the same tables.

Comparison searches come from buyers near a decision, and assistants quote pages that state the differences clearly.

• Out-of-date claims

  Date every page and cite sources.

• HiringManager, Organic Growth (Mexico City, posted October 7, 2026): owns "SEO, AEO, and GEO across PeekPro, ACME Ticketing, and Connect&GO"; inherits "three distinct brands with three distinct audiences, overlapping topical territory, and no unified organic strategy connecting them"; decides "which brand should rank for what, where consolidation creates authority and where it creates cannibalization"; "The mandate is demand, not traffic", measured on "organic-sourced pipeline and closed-won revenue". Also owns structured data, "comparison content that holds up when an LLM summarizes it", G2 and Capterra presence, vertical plays (museums, zoos and aquariums, water parks, FECs, escape rooms) and "Audit and prune the existing content library".Source
• HiringMid Market Account Executive (remote, posted September 15, 2026): brings "new activity operators onto Peek's network through a consultative sales approach", runs in-person and online demos, must "Strategically overcome objections and competition" and build "a strategic plan for each territory".Source
• Your websitepeekpro.com sitemap (474 URLs, checked October 22, 2026): 238 blog posts, 22 industry pages, 9 operator stories; test and old pages listed and indexable with self-canonicals (/test, /testlp, /whitepaper-test, /lp2/test, /old-home-2, /8, /9); no pricing page (/pricing returns 404) and no "Peek vs" or alternatives pages, although the blog has "Best Booking Software for Tour Operators (2026 Guide)"; blog posts on museum marketing, "how to start a zoo" and zoo marketing; gated playbooks such as world-cup-playbook-26 and staycation-playbook-2026.Source
• Competitor researchRivals' own homepages: FareHarbor, "Online Booking Software for Tours and Activities" and "Unmatched support"; Xola, "Online Booking Software" for tour and activity providers; Rezdy, "The tour booking system that will grow your business by 35%" and "the largest distribution network"; Bokun, "The all-in-one platform from Tripadvisor" with "thousands of connections to OTAs & resellers".See the research Source

Add the French URLs to the sitemap with hreflang pairs, check that each French page has its own translated title and description, and watch French impressions in Search Console.

Listing alternate-language pages helps search engines show French pages to French-speaking buyers.

• Partial translations

  Only list fully translated pages.

• Your websiteconnectngo.com (257 sitemap URLs): "Attraction Ticketing & Management Software" for "parks, zoos, and museums", with /solutions/museums-cultural-attractions and /solutions/zoos-aquariums; French pages at /fr linked by hreflang, but the XML sitemap lists no French URLs; a footer link to Peek Pro tagged cgreferral.Source
• HiringSenior Data Analyst, French/English (Canada, posted September 28, 2026): dashboards on "activation, conversion, engagement, retention, churn, and feature adoption", "Deliver custom data solutions and insights to Peek's business customers, including French-speaking customers", and AI-enabled analytics. Engineering is also hiring senior backend and front-end engineers in Mexico.Source
• HiringManager, Organic Growth (Mexico City, posted October 7, 2026): owns "SEO, AEO, and GEO across PeekPro, ACME Ticketing, and Connect&GO"; inherits "three distinct brands with three distinct audiences, overlapping topical territory, and no unified organic strategy connecting them"; decides "which brand should rank for what, where consolidation creates authority and where it creates cannibalization"; "The mandate is demand, not traffic", measured on "organic-sourced pipeline and closed-won revenue". Also owns structured data, "comparison content that holds up when an LLM summarizes it", G2 and Capterra presence, vertical plays (museums, zoos and aquariums, water parks, FECs, escape rooms) and "Audit and prune the existing content library".Source

Build the portfolio keyword map: each topic gets one owning brand and page. Move or redirect Peek Pro's museum and zoo posts to the brand that sells to them, and cross-link the brands with clear "for museums" and "for tours" paths.

One strong page per topic outranks three weak ones, and buyers land on the product built for them.

• Losing traffic in the move

  Redirect page to page and watch for a month.

• HiringManager, Organic Growth (Mexico City, posted October 7, 2026): owns "SEO, AEO, and GEO across PeekPro, ACME Ticketing, and Connect&GO"; inherits "three distinct brands with three distinct audiences, overlapping topical territory, and no unified organic strategy connecting them"; decides "which brand should rank for what, where consolidation creates authority and where it creates cannibalization"; "The mandate is demand, not traffic", measured on "organic-sourced pipeline and closed-won revenue". Also owns structured data, "comparison content that holds up when an LLM summarizes it", G2 and Capterra presence, vertical plays (museums, zoos and aquariums, water parks, FECs, escape rooms) and "Audit and prune the existing content library".Source
• Your websitepeekpro.com sitemap (474 URLs, checked October 22, 2026): 238 blog posts, 22 industry pages, 9 operator stories; test and old pages listed and indexable with self-canonicals (/test, /testlp, /whitepaper-test, /lp2/test, /old-home-2, /8, /9); no pricing page (/pricing returns 404) and no "Peek vs" or alternatives pages, although the blog has "Best Booking Software for Tour Operators (2026 Guide)"; blog posts on museum marketing, "how to start a zoo" and zoo marketing; gated playbooks such as world-cup-playbook-26 and staycation-playbook-2026.Source
• Your websiteacmeticketing.com (214 sitemap URLs): "best-in-class ticketing software for cultural institutions" with /industry/museum-ticketing-software and /industry/zoo-ticketing-software, case studies such as the Spy Museum and Nashville Zoo, and a footer link to Peek Pro tagged acmereferral.Source
• Your websiteconnectngo.com (257 sitemap URLs): "Attraction Ticketing & Management Software" for "parks, zoos, and museums", with /solutions/museums-cultural-attractions and /solutions/zoos-aquariums; French pages at /fr linked by hreflang, but the XML sitemap lists no French URLs; a footer link to Peek Pro tagged cgreferral.Source

Standardize UTM and form fields across peek.com, peekpro.com, acmeticketing.com and connectngo.com, send all demo requests to one reporting table, and build a monthly organic pipeline report by brand, vertical and landing page.

A target is only useful if it can be measured, and one report shows which content earns revenue.

• Self-reported source noise

  Combine with first-touch tracking.

• HiringManager, Organic Growth (Mexico City, posted October 7, 2026): owns "SEO, AEO, and GEO across PeekPro, ACME Ticketing, and Connect&GO"; inherits "three distinct brands with three distinct audiences, overlapping topical territory, and no unified organic strategy connecting them"; decides "which brand should rank for what, where consolidation creates authority and where it creates cannibalization"; "The mandate is demand, not traffic", measured on "organic-sourced pipeline and closed-won revenue". Also owns structured data, "comparison content that holds up when an LLM summarizes it", G2 and Capterra presence, vertical plays (museums, zoos and aquariums, water parks, FECs, escape rooms) and "Audit and prune the existing content library".Source
• HiringSenior Data Analyst, French/English (Canada, posted September 28, 2026): dashboards on "activation, conversion, engagement, retention, churn, and feature adoption", "Deliver custom data solutions and insights to Peek's business customers, including French-speaking customers", and AI-enabled analytics. Engineering is also hiring senior backend and front-end engineers in Mexico.Source
• Your websiteacmeticketing.com (214 sitemap URLs): "best-in-class ticketing software for cultural institutions" with /industry/museum-ticketing-software and /industry/zoo-ticketing-software, case studies such as the Spy Museum and Nashville Zoo, and a footer link to Peek Pro tagged acmereferral.Source
• Your websiteconnectngo.com (257 sitemap URLs): "Attraction Ticketing & Management Software" for "parks, zoos, and museums", with /solutions/museums-cultural-attractions and /solutions/zoos-aquariums; French pages at /fr linked by hreflang, but the XML sitemap lists no French URLs; a footer link to Peek Pro tagged cgreferral.Source

Decide which brand sells each (Connect&GO likely for water parks and FECs, Peek Pro for escape rooms), then build one page per segment with the problems, features, a customer story and a demo path.

Operators search in their own vertical's words, and a dedicated page converts better than a generic one.

• Thin pages without proof

  Wait for a customer story before publishing.

• HiringManager, Organic Growth (Mexico City, posted October 7, 2026): owns "SEO, AEO, and GEO across PeekPro, ACME Ticketing, and Connect&GO"; inherits "three distinct brands with three distinct audiences, overlapping topical territory, and no unified organic strategy connecting them"; decides "which brand should rank for what, where consolidation creates authority and where it creates cannibalization"; "The mandate is demand, not traffic", measured on "organic-sourced pipeline and closed-won revenue". Also owns structured data, "comparison content that holds up when an LLM summarizes it", G2 and Capterra presence, vertical plays (museums, zoos and aquariums, water parks, FECs, escape rooms) and "Audit and prune the existing content library".Source
• Your websitepeekpro.com sitemap (474 URLs, checked October 22, 2026): 238 blog posts, 22 industry pages, 9 operator stories; test and old pages listed and indexable with self-canonicals (/test, /testlp, /whitepaper-test, /lp2/test, /old-home-2, /8, /9); no pricing page (/pricing returns 404) and no "Peek vs" or alternatives pages, although the blog has "Best Booking Software for Tour Operators (2026 Guide)"; blog posts on museum marketing, "how to start a zoo" and zoo marketing; gated playbooks such as world-cup-playbook-26 and staycation-playbook-2026.Source
• Your websiteconnectngo.com (257 sitemap URLs): "Attraction Ticketing & Management Software" for "parks, zoos, and museums", with /solutions/museums-cultural-attractions and /solutions/zoos-aquariums; French pages at /fr linked by hreflang, but the XML sitemap lists no French URLs; a footer link to Peek Pro tagged cgreferral.Source

Pick 50 buyer questions by vertical, ask them monthly in the main assistants, record which brands are named and which pages are cited, and tie fixes (comparison pages, G2 reviews, structured data) to changes in mentions.

A simple monthly panel turns AI visibility into a number the team can move.

• Answers vary run to run

  Run each question several times.

• HiringManager, Organic Growth (Mexico City, posted October 7, 2026): owns "SEO, AEO, and GEO across PeekPro, ACME Ticketing, and Connect&GO"; inherits "three distinct brands with three distinct audiences, overlapping topical territory, and no unified organic strategy connecting them"; decides "which brand should rank for what, where consolidation creates authority and where it creates cannibalization"; "The mandate is demand, not traffic", measured on "organic-sourced pipeline and closed-won revenue". Also owns structured data, "comparison content that holds up when an LLM summarizes it", G2 and Capterra presence, vertical plays (museums, zoos and aquariums, water parks, FECs, escape rooms) and "Audit and prune the existing content library".Source
• Competitor researchRivals' own homepages: FareHarbor, "Online Booking Software for Tours and Activities" and "Unmatched support"; Xola, "Online Booking Software" for tour and activity providers; Rezdy, "The tour booking system that will grow your business by 35%" and "the largest distribution network"; Bokun, "The all-in-one platform from Tripadvisor" with "thousands of connections to OTAs & resellers".See the research Source
• Your websitepeekpro.com sitemap (474 URLs, checked October 22, 2026): 238 blog posts, 22 industry pages, 9 operator stories; test and old pages listed and indexable with self-canonicals (/test, /testlp, /whitepaper-test, /lp2/test, /old-home-2, /8, /9); no pricing page (/pricing returns 404) and no "Peek vs" or alternatives pages, although the blog has "Best Booking Software for Tour Operators (2026 Guide)"; blog posts on museum marketing, "how to start a zoo" and zoo marketing; gated playbooks such as world-cup-playbook-26 and staycation-playbook-2026.Source

Trigger review asks after milestones (record month, a successful peak weekend, a strong NPS score) for each brand, rotate between G2 and Capterra, and respond to every review.

Fresh reviews lift rankings on those sites and feed what assistants say about the brands.

• Incentive rules on review sites

  Follow each site's policy and offer no rewards that break it.

• HiringManager, Organic Growth (Mexico City, posted October 7, 2026): owns "SEO, AEO, and GEO across PeekPro, ACME Ticketing, and Connect&GO"; inherits "three distinct brands with three distinct audiences, overlapping topical territory, and no unified organic strategy connecting them"; decides "which brand should rank for what, where consolidation creates authority and where it creates cannibalization"; "The mandate is demand, not traffic", measured on "organic-sourced pipeline and closed-won revenue". Also owns structured data, "comparison content that holds up when an LLM summarizes it", G2 and Capterra presence, vertical plays (museums, zoos and aquariums, water parks, FECs, escape rooms) and "Audit and prune the existing content library".Source
• Your websitepeekpro.com homepage: title "Online Booking Software - Rental & Tour Operators | Peek Pro", H1 "More Bookings, Happier Customers.", "The world's most advanced AI operating system for experiences & attractions", "Operators see an average 30% revenue growth"; Peek Pro 9, Peek Copilot and an "AI digital workforce". The page HTML also carries a hidden leftover template block: a help-desk software comparison table with prices such as "$26/agent/month".Source
• HiringVice President, Customer Experience (remote, posted October 6, 2026): will "unify our customer operations across three leading brands: Peek Pro, Connect&GO, and ACME Ticketing", "Less than a year post-acquisition"; owns onboarding, customer success and support with a mandate for "retention, expansion, and upsell", "Reduce time-to-first-value", and "Position expansion, cross-sell, and upsell as a primary driver of revenue growth".Source

Map which customers of each brand fit another brand's product, run a small cross-sell program with shared account plans, and publish two joint customer stories.

Selling a second product to a happy customer is cheaper than winning a new one, and it proves the combined platform.

• Customers fear a forced migration

  Say clearly that each product stays.

• HiringVice President, Customer Experience (remote, posted October 6, 2026): will "unify our customer operations across three leading brands: Peek Pro, Connect&GO, and ACME Ticketing", "Less than a year post-acquisition"; owns onboarding, customer success and support with a mandate for "retention, expansion, and upsell", "Reduce time-to-first-value", and "Position expansion, cross-sell, and upsell as a primary driver of revenue growth".Source
• Your websiteacmeticketing.com (214 sitemap URLs): "best-in-class ticketing software for cultural institutions" with /industry/museum-ticketing-software and /industry/zoo-ticketing-software, case studies such as the Spy Museum and Nashville Zoo, and a footer link to Peek Pro tagged acmereferral.Source
• News coverageIn November 2025 Peek announced a $70 million round led by SpringCoast Partners and the acquisitions of ACME Ticketing (ticketing, memberships and donations for cultural institutions) and Connect&GO (RFID and on-site attraction management); the three product teams keep their own brands.Source
• HiringPeek's description in every job post: "the operating system powering the experiences industry - from museums and attractions to tours and activities", "over $7B in bookings", customers including "MoMA, Whitney Museum, Seattle Aquarium, Bryant Park & Looping Group", and over $150 million raised.Source

Define first value for each product (first online booking, first timed ticket sold, first RFID entry), track days from contract to it, and give smaller clients self-serve guides with AI help, keeping white-glove for enterprise.

A shared measure lets the team compare and copy the best onboarding practice across brands.

• Different products, unfair comparison

  Compare each brand against itself first.

• HiringVice President, Customer Experience (remote, posted October 6, 2026): will "unify our customer operations across three leading brands: Peek Pro, Connect&GO, and ACME Ticketing", "Less than a year post-acquisition"; owns onboarding, customer success and support with a mandate for "retention, expansion, and upsell", "Reduce time-to-first-value", and "Position expansion, cross-sell, and upsell as a primary driver of revenue growth".Source
• HiringSenior Data Analyst, French/English (Canada, posted September 28, 2026): dashboards on "activation, conversion, engagement, retention, churn, and feature adoption", "Deliver custom data solutions and insights to Peek's business customers, including French-speaking customers", and AI-enabled analytics. Engineering is also hiring senior backend and front-end engineers in Mexico.Source

List the main associations and trade titles (attractions, museums, zoos, tour operators), offer data pieces and speakers, get listed in member and integration directories, and track links won.

Authority links from the industry move rankings for all three brands and reach buyers directly.

• Slow results

  Start with directories, which are quick.

• HiringManager, Organic Growth (Mexico City, posted October 7, 2026): owns "SEO, AEO, and GEO across PeekPro, ACME Ticketing, and Connect&GO"; inherits "three distinct brands with three distinct audiences, overlapping topical territory, and no unified organic strategy connecting them"; decides "which brand should rank for what, where consolidation creates authority and where it creates cannibalization"; "The mandate is demand, not traffic", measured on "organic-sourced pipeline and closed-won revenue". Also owns structured data, "comparison content that holds up when an LLM summarizes it", G2 and Capterra presence, vertical plays (museums, zoos and aquariums, water parks, FECs, escape rooms) and "Audit and prune the existing content library".Source
• Your websiteconnectngo.com (257 sitemap URLs): "Attraction Ticketing & Management Software" for "parks, zoos, and museums", with /solutions/museums-cultural-attractions and /solutions/zoos-aquariums; French pages at /fr linked by hreflang, but the XML sitemap lists no French URLs; a footer link to Peek Pro tagged cgreferral.Source
• News coverageIn November 2025 Peek announced a $70 million round led by SpringCoast Partners and the acquisitions of ACME Ticketing (ticketing, memberships and donations for cultural institutions) and Connect&GO (RFID and on-site attraction management); the three product teams keep their own brands.Source

Publish an "experiences demand calendar" page with the key seasons and events by region, each linking to the matching playbook, and update it every quarter.

A public, updated calendar earns links and repeat visits, and feeds the gated playbooks with traffic.

• Dates change

  Update monthly in peak seasons.

• Your websitepeekpro.com sitemap (474 URLs, checked October 22, 2026): 238 blog posts, 22 industry pages, 9 operator stories; test and old pages listed and indexable with self-canonicals (/test, /testlp, /whitepaper-test, /lp2/test, /old-home-2, /8, /9); no pricing page (/pricing returns 404) and no "Peek vs" or alternatives pages, although the blog has "Best Booking Software for Tour Operators (2026 Guide)"; blog posts on museum marketing, "how to start a zoo" and zoo marketing; gated playbooks such as world-cup-playbook-26 and staycation-playbook-2026.Source
• HiringPeek's description in every job post: "the operating system powering the experiences industry - from museums and attractions to tours and activities", "over $7B in bookings", customers including "MoMA, Whitney Museum, Seattle Aquarium, Bryant Park & Looping Group", and over $150 million raised.Source

Find the largest element on the homepage and city pages (usually the hero image or first listing images), serve it in a modern format at the right size, preload it, and defer scripts that are not needed for the first view.

Passing Core Web Vitals helps search ranking and conversion on mobile, where travelers book on the go.

• Small gain hidden by noise

  Track the 28-day field data, not one test.

• Google PageSpeedChrome UX Report for peek.com (real visitors, 75th percentile): Largest Contentful Paint 2,736 ms, just above Google's 2,500 ms "good" line (steady, 9% better than before); Interaction to Next Paint 80 ms and layout shift 0, both good.Source
• HiringSenior Data Analyst, French/English (Canada, posted September 28, 2026): dashboards on "activation, conversion, engagement, retention, churn, and feature adoption", "Deliver custom data solutions and insights to Peek's business customers, including French-speaking customers", and AI-enabled analytics. Engineering is also hiring senior backend and front-end engineers in Mexico.Source

Add a small "List your experience on Peek" link to activity and city pages, send it to a Peek Pro page for that city's category, and track the referral tag through to demos.

Operators who already browse the marketplace are warm leads, and each city page becomes a local proof point for AEs.

• Distracts travelers

  Keep it in the footer area of each page.

• Your websitepeek.com homepage (checked October 22, 2026): page title just "Peek", while the meta description reads "Online Booking Software & Reservation System for Tours and Activities"; the page itself is a consumer marketplace ("300,000 things to do", "150 million happy customers", "3 million verified reviews"; Popular Places include Cancun with 1,586 and Los Cabos with 890 adventures) with a "Sell Experiences" link to Peek Pro tagged peekcomreferral. The HTML has no H1, H2 or H3 heading.Source
• HiringMid Market Account Executive (remote, posted September 15, 2026): brings "new activity operators onto Peek's network through a consultative sales approach", runs in-person and online demos, must "Strategically overcome objections and competition" and build "a strategic plan for each territory".Source
• Your websitepeek.com has no XML sitemap: robots.txt names none, and /sitemap.xml and /sitemap_index.xml return 404 (rechecked the same day). City pages such as Seattle (87 activity links) and London have no H1, H2 or H3 headings and no introduction text above the listings; the title is "Things to do in Seattle: Book Tours & Activities at Peek.com". Activity pages do carry Product, AggregateRating, Review and Event structured data.Source

Make AI distribution a Peek Pro feature: show operators when their listings appear in assistant answers and bookings, add it to the demo and comparison pages, and publish usage numbers as they grow.

It is a concrete answer to "how will AI change my business" that rivals cannot yet give, and it ties the marketplace to the software sale.

• Low usage so far

  Lead with the feature and publish numbers only once they are meaningful.

• Your websitepeek.com/mcp: "The Travel Industry's First Remote MCP Server for AI Assistants" at mcp.peek.com, "a free service" giving AI assistants "real-time availability and prices", with setup steps for ChatGPT and other assistants and a custom Peek Experiences GPT.Source
• Your websitepeekpro.com homepage: title "Online Booking Software - Rental & Tour Operators | Peek Pro", H1 "More Bookings, Happier Customers.", "The world's most advanced AI operating system for experiences & attractions", "Operators see an average 30% revenue growth"; Peek Pro 9, Peek Copilot and an "AI digital workforce". The page HTML also carries a hidden leftover template block: a help-desk software comparison table with prices such as "$26/agent/month".Source
• HiringManager, Organic Growth (Mexico City, posted October 7, 2026): owns "SEO, AEO, and GEO across PeekPro, ACME Ticketing, and Connect&GO"; inherits "three distinct brands with three distinct audiences, overlapping topical territory, and no unified organic strategy connecting them"; decides "which brand should rank for what, where consolidation creates authority and where it creates cannibalization"; "The mandate is demand, not traffic", measured on "organic-sourced pipeline and closed-won revenue". Also owns structured data, "comparison content that holds up when an LLM summarizes it", G2 and Capterra presence, vertical plays (museums, zoos and aquariums, water parks, FECs, escape rooms) and "Audit and prune the existing content library".Source
• Competitor researchRivals' own homepages: FareHarbor, "Online Booking Software for Tours and Activities" and "Unmatched support"; Xola, "Online Booking Software" for tour and activity providers; Rezdy, "The tour booking system that will grow your business by 35%" and "the largest distribution network"; Bokun, "The all-in-one platform from Tripadvisor" with "thousands of connections to OTAs & resellers".See the research Source

Publish a yearly report: booking lead times, prices, mobile share, reviews, memberships and walk-ups by vertical and region. Launch it with trade press and associations and cut it into vertical pages.

Original data earns links and AI citations and gives AEs a reason to call every territory.

• Data privacy

  Aggregate and suppress small groups.

• HiringPeek's description in every job post: "the operating system powering the experiences industry - from museums and attractions to tours and activities", "over $7B in bookings", customers including "MoMA, Whitney Museum, Seattle Aquarium, Bryant Park & Looping Group", and over $150 million raised.Source
• News coverageIn November 2025 Peek announced a $70 million round led by SpringCoast Partners and the acquisitions of ACME Ticketing (ticketing, memberships and donations for cultural institutions) and Connect&GO (RFID and on-site attraction management); the three product teams keep their own brands.Source
• HiringManager, Organic Growth (Mexico City, posted October 7, 2026): owns "SEO, AEO, and GEO across PeekPro, ACME Ticketing, and Connect&GO"; inherits "three distinct brands with three distinct audiences, overlapping topical territory, and no unified organic strategy connecting them"; decides "which brand should rank for what, where consolidation creates authority and where it creates cannibalization"; "The mandate is demand, not traffic", measured on "organic-sourced pipeline and closed-won revenue". Also owns structured data, "comparison content that holds up when an LLM summarizes it", G2 and Capterra presence, vertical plays (museums, zoos and aquariums, water parks, FECs, escape rooms) and "Audit and prune the existing content library".Source
• HiringSenior Data Analyst, French/English (Canada, posted September 28, 2026): dashboards on "activation, conversion, engagement, retention, churn, and feature adoption", "Deliver custom data solutions and insights to Peek's business customers, including French-speaking customers", and AI-enabled analytics. Engineering is also hiring senior backend and front-end engineers in Mexico.Source

Model three options (keep four domains, move the software brands into subfolders of one domain, or a hybrid), estimate the traffic and pipeline at risk for each, and pick one with a staged plan and full redirect maps.

A deliberate plan avoids an unplanned migration later that loses years of rankings.

• Brand confusion

  Keep product names even if domains change.

• HiringManager, Organic Growth (Mexico City, posted October 7, 2026): owns "SEO, AEO, and GEO across PeekPro, ACME Ticketing, and Connect&GO"; inherits "three distinct brands with three distinct audiences, overlapping topical territory, and no unified organic strategy connecting them"; decides "which brand should rank for what, where consolidation creates authority and where it creates cannibalization"; "The mandate is demand, not traffic", measured on "organic-sourced pipeline and closed-won revenue". Also owns structured data, "comparison content that holds up when an LLM summarizes it", G2 and Capterra presence, vertical plays (museums, zoos and aquariums, water parks, FECs, escape rooms) and "Audit and prune the existing content library".Source
• News coverageIn November 2025 Peek announced a $70 million round led by SpringCoast Partners and the acquisitions of ACME Ticketing (ticketing, memberships and donations for cultural institutions) and Connect&GO (RFID and on-site attraction management); the three product teams keep their own brands.Source
• Your websitepeekpro.com sitemap (474 URLs, checked October 22, 2026): 238 blog posts, 22 industry pages, 9 operator stories; test and old pages listed and indexable with self-canonicals (/test, /testlp, /whitepaper-test, /lp2/test, /old-home-2, /8, /9); no pricing page (/pricing returns 404) and no "Peek vs" or alternatives pages, although the blog has "Best Booking Software for Tour Operators (2026 Guide)"; blog posts on museum marketing, "how to start a zoo" and zoo marketing; gated playbooks such as world-cup-playbook-26 and staycation-playbook-2026.Source
• Your websiteacmeticketing.com (214 sitemap URLs): "best-in-class ticketing software for cultural institutions" with /industry/museum-ticketing-software and /industry/zoo-ticketing-software, case studies such as the Spy Museum and Nashville Zoo, and a footer link to Peek Pro tagged acmereferral.Source
• Your websiteconnectngo.com (257 sitemap URLs): "Attraction Ticketing & Management Software" for "parks, zoos, and museums", with /solutions/museums-cultural-attractions and /solutions/zoos-aquariums; French pages at /fr linked by hreflang, but the XML sitemap lists no French URLs; a footer link to Peek Pro tagged cgreferral.Source

For the top 50 cities, add short answer-first guides (best for families, rainy days, first visits) built from top-rated listings and review themes, with the date updated.

Review-backed answers are what assistants and search engines quote, and Peek has the data.

• Generic text

  Use the real ratings and listing names.

• Your websitepeek.com homepage (checked October 22, 2026): page title just "Peek", while the meta description reads "Online Booking Software & Reservation System for Tours and Activities"; the page itself is a consumer marketplace ("300,000 things to do", "150 million happy customers", "3 million verified reviews"; Popular Places include Cancun with 1,586 and Los Cabos with 890 adventures) with a "Sell Experiences" link to Peek Pro tagged peekcomreferral. The HTML has no H1, H2 or H3 heading.Source
• Your websitepeek.com has no XML sitemap: robots.txt names none, and /sitemap.xml and /sitemap_index.xml return 404 (rechecked the same day). City pages such as Seattle (87 activity links) and London have no H1, H2 or H3 headings and no introduction text above the listings; the title is "Things to do in Seattle: Book Tours & Activities at Peek.com". Activity pages do carry Product, AggregateRating, Review and Event structured data.Source
• HiringManager, Organic Growth (Mexico City, posted October 7, 2026): owns "SEO, AEO, and GEO across PeekPro, ACME Ticketing, and Connect&GO"; inherits "three distinct brands with three distinct audiences, overlapping topical territory, and no unified organic strategy connecting them"; decides "which brand should rank for what, where consolidation creates authority and where it creates cannibalization"; "The mandate is demand, not traffic", measured on "organic-sourced pipeline and closed-won revenue". Also owns structured data, "comparison content that holds up when an LLM summarizes it", G2 and Capterra presence, vertical plays (museums, zoos and aquariums, water parks, FECs, escape rooms) and "Audit and prune the existing content library".Source

Translate the top Peek Pro pages for Mexican and Latin American operators, add a Spanish demo path, and measure demand before expanding.

A team already in the market can test Spanish demand cheaply.

• No Spanish support

  Confirm support hours before launch.

• HiringManager, Organic Growth (Mexico City, posted October 7, 2026): owns "SEO, AEO, and GEO across PeekPro, ACME Ticketing, and Connect&GO"; inherits "three distinct brands with three distinct audiences, overlapping topical territory, and no unified organic strategy connecting them"; decides "which brand should rank for what, where consolidation creates authority and where it creates cannibalization"; "The mandate is demand, not traffic", measured on "organic-sourced pipeline and closed-won revenue". Also owns structured data, "comparison content that holds up when an LLM summarizes it", G2 and Capterra presence, vertical plays (museums, zoos and aquariums, water parks, FECs, escape rooms) and "Audit and prune the existing content library".Source
• HiringSenior Data Analyst, French/English (Canada, posted September 28, 2026): dashboards on "activation, conversion, engagement, retention, churn, and feature adoption", "Deliver custom data solutions and insights to Peek's business customers, including French-speaking customers", and AI-enabled analytics. Engineering is also hiring senior backend and front-end engineers in Mexico.Source
• Your websitepeek.com homepage (checked October 22, 2026): page title just "Peek", while the meta description reads "Online Booking Software & Reservation System for Tours and Activities"; the page itself is a consumer marketplace ("300,000 things to do", "150 million happy customers", "3 million verified reviews"; Popular Places include Cancun with 1,586 and Los Cabos with 890 adventures) with a "Sell Experiences" link to Peek Pro tagged peekcomreferral. The HTML has no H1, H2 or H3 heading.Source

Send each operator a monthly benchmark against anonymous peers in their vertical and region, with one suggested action and a link to the Peek feature that helps.

Useful benchmarks keep operators engaged and surface upsells naturally.

• Small peer groups reveal others

  Require at least ten peers.

• HiringSenior Data Analyst, French/English (Canada, posted September 28, 2026): dashboards on "activation, conversion, engagement, retention, churn, and feature adoption", "Deliver custom data solutions and insights to Peek's business customers, including French-speaking customers", and AI-enabled analytics. Engineering is also hiring senior backend and front-end engineers in Mexico.Source
• HiringVice President, Customer Experience (remote, posted October 6, 2026): will "unify our customer operations across three leading brands: Peek Pro, Connect&GO, and ACME Ticketing", "Less than a year post-acquisition"; owns onboarding, customer success and support with a mandate for "retention, expansion, and upsell", "Reduce time-to-first-value", and "Position expansion, cross-sell, and upsell as a primary driver of revenue growth".Source
• HiringPeek's description in every job post: "the operating system powering the experiences industry - from museums and attractions to tours and activities", "over $7B in bookings", customers including "MoMA, Whitney Museum, Seattle Aquarium, Bryant Park & Looping Group", and over $150 million raised.Source

With permission, add the larger names to a "trusted by" strip and write one or two stories with them, placed on the brand that serves them.

Big names reassure larger buyers, which the AEs and enterprise onboarding need.

• Logo permission denied

  Use the ones that agree.

• HiringPeek's description in every job post: "the operating system powering the experiences industry - from museums and attractions to tours and activities", "over $7B in bookings", customers including "MoMA, Whitney Museum, Seattle Aquarium, Bryant Park & Looping Group", and over $150 million raised.Source
• Your websitepeekpro.com sitemap (474 URLs, checked October 22, 2026): 238 blog posts, 22 industry pages, 9 operator stories; test and old pages listed and indexable with self-canonicals (/test, /testlp, /whitepaper-test, /lp2/test, /old-home-2, /8, /9); no pricing page (/pricing returns 404) and no "Peek vs" or alternatives pages, although the blog has "Best Booking Software for Tour Operators (2026 Guide)"; blog posts on museum marketing, "how to start a zoo" and zoo marketing; gated playbooks such as world-cup-playbook-26 and staycation-playbook-2026.Source
• HiringMid Market Account Executive (remote, posted September 15, 2026): brings "new activity operators onto Peek's network through a consultative sales approach", runs in-person and online demos, must "Strategically overcome objections and competition" and build "a strategic plan for each territory".Source