Perchwell growth playbook

Add a "How conversions go" section to /mls: the three Baldwin numbers, the phased rollout with a parallel period, a short quote from Baldwin MLS leadership (already public in the announcement), a link to the conversion resource center as a live example, and a "Talk to our implementation team" button. Then publish a full Baldwin case study page and link it from the homepage MLS block.

An MLS choosing a platform fears the conversion more than the software. Showing measured results from a finished conversion answers that fear where they are reading.

[ ] 90% of members trained before launch
[ ] 92% CSAT during cutover
[ ] 3,000+ members moved
[ ] Phased rollout with a parallel period
[ ] One public quote from Baldwin MLS leadership
[ ] Link to the member resource center
[ ] "Talk to our implementation team" button

• One conversion is a small sample

  Add each new MLS as it completes.

• Customer approval

  Use only quotes already in the public announcement until approved.

• Your websiteBlog, "Choosing an MLS Platform is more than just picking the technology" (October 21, 2026, after CMLS Open House): "When Baldwin REALTORS® moved its membership off its legacy platform this year, we trained 90% of the membership before launch and achieved a 92% CSAT score during the cutover." Lists the conversion approach: discovery, data mapping, role-based training, office visits, "a conversion resource center for members".Source
• Your websiteBlog, "Baldwin MLS Completes Its Transition to Perchwell" (September 22, 2026): "More than 3,000 real estate professionals across Baldwin County, Alabama" moved in "a phased rollout over several months, including a parallel period"; quotes from the Baldwin MLS President and Executive Officer; "the largest technology change in Baldwin MLS's history".Source
• Your websiteThe For MLS page (/mls) lists listings integrity, third-party data sets, API-first integrations, permissions, RESO certification and customer-success services, then three testimonials from a managing broker and agents. It shows no conversion results, no MLS customer story and no link to the Baldwin posts; Baldwin appears only as a help-center link in the footer.Source
• HiringProduct Marketing Manager (posted October 20, 2026): "Perchwell releases to every customer at once and ships continuously, so product launches are a steady stream"; produce "release messaging, help center articles and updates, Intercom macros for the support team, MLS staff enablement briefs, member emails, What's New entries, and in-app messages"; "Own the member-facing communication plan for each MLS conversion, from announcement through the parallel period, training cohorts, cutover, and the first months after"; "Partner with Customer Success to capture testimonials and case studies to enable the Sales team"; "Build and maintain AI skills and templates, so recurring work starts from a system rather than a blank page".Source
• Your websiteBaldwin conversion center (/mls/baldwin-conversion-center): a member resource center with a How-To Video Library, a list of member "Power Users ... trained up ahead of launch to help colleagues", three ways to complete the required "Introduction to Perchwell" training (in-person, virtual, LMS) and an events calendar.Source

Check the Webflow sitemap settings for the blog collection, republish the sitemap, submit it in Search Console, and add a monthly check that every published post is listed.

Search engines and AI crawlers find new pages through the sitemap; the newest posts are the strongest sales content.

• Other collections missing

  Check every collection at the same time.

• Your websiteSitemap (checked October 22, 2026): 32 URLs with 10 blog posts, the newest dated April 27, 2026. The blog page shows 13 posts; the four newest (Baldwin completes its transition, Choosing an MLS platform, an agent's client-collaboration story and "How one Baldwin REALTOR® saves two hours per listing report") are not in the sitemap.Source
• Your websiteBlog, "Choosing an MLS Platform is more than just picking the technology" (October 21, 2026, after CMLS Open House): "When Baldwin REALTORS® moved its membership off its legacy platform this year, we trained 90% of the membership before launch and achieved a 92% CSAT score during the cutover." Lists the conversion approach: discovery, data mapping, role-based training, office visits, "a conversion resource center for members".Source
• Your websiteBlog, "Baldwin MLS Completes Its Transition to Perchwell" (September 22, 2026): "More than 3,000 real estate professionals across Baldwin County, Alabama" moved in "a phased rollout over several months, including a parallel period"; quotes from the Baldwin MLS President and Executive Officer; "the largest technology change in Baldwin MLS's history".Source

When the answer is MLS or Association, send an instant email with the Baldwin case study and conversion approach, and book the first call with someone from implementation and sales together. Brokerages get the brokerage demo.

MLS buyers are few and high value; a specific first response shortens a long, committee-led decision.

• Mis-selected answers

  Sales checks each lead.

• Your websiteHomepage: "Where agent work happens"; a demo form asking "What type of organization do you represent?" (MLS, Association of REALTORS©, Brokerage, Broker Office, Vendor, Other); no social share image, while the Baldwin announcement post has one. The iOS app "Real Estate by Perchwell" is rated 3.79 from 34 ratings (updated October 12, 2026).Source
• HiringSenior Implementation Lead (posted October 13, 2026): "Own and drive large-scale enterprise implementation projects from inception through successful transition to Customer Success Management", reporting to the Head of Customer Success; plus a Senior QA Engineer, Web & Mobile Automation (October 14). Every post says Perchwell has "strategic partnerships with some of the country's top Multiple Listing Services (MLSs)" and is "the first major new platform to enter the listings technology market in decades", backed by Lux Capital and Founders Fund.Source
• Your websiteBlog, "Choosing an MLS Platform is more than just picking the technology" (October 21, 2026, after CMLS Open House): "When Baldwin REALTORS® moved its membership off its legacy platform this year, we trained 90% of the membership before launch and achieved a 92% CSAT score during the cutover." Lists the conversion approach: discovery, data mapping, role-based training, office visits, "a conversion resource center for members".Source

Find the largest element on the homepage and /mls, compress and preload it, delay HubSpot and Calendly scripts until interaction, and recheck field data monthly.

MLS staff and agents often open the site on phones between meetings; a faster first view keeps them.

• Chat appears late

  Load it on first interaction.

• Google PageSpeedReal Chrome visitors to perchwell.com (p75): Largest Contentful Paint 4.5 s, failing the 2.5 s line and 29% slower than the previous period; INP 106 ms and CLS 0.06 pass. The site runs on Webflow with HubSpot and Calendly.Source
• Your websiteThe For MLS page (/mls) lists listings integrity, third-party data sets, API-first integrations, permissions, RESO certification and customer-success services, then three testimonials from a managing broker and agents. It shows no conversion results, no MLS customer story and no link to the Baldwin posts; Baldwin appears only as a help-center link in the footer.Source

Add share images and descriptions to the homepage, /mls, /professionals and each product page, using the product screenshots from the press kit.

MLS and broker decisions involve many people; a clear link preview helps a forwarded link get opened.

• Wrong image cached

  Refresh preview caches.

• Your websiteHomepage: "Where agent work happens"; a demo form asking "What type of organization do you represent?" (MLS, Association of REALTORS©, Brokerage, Broker Office, Vendor, Other); no social share image, while the Baldwin announcement post has one. The iOS app "Real Estate by Perchwell" is rated 3.79 from 34 ratings (updated October 12, 2026).Source
• Your websiteCompany news on the blog: a $25M Series B led by Lux Capital; an earlier $15M Series A "to scale its real estate data and workflow platform nationally"; "Perchwell Taps Enterprise-Scale Platform Leaders to Accelerate Real Estate Infrastructure Modernization". The press kit says Perchwell was founded in 2015 in New York and "every feature or enhancement we build can be immediately deployed across our entire network".Source

Add a "Results from agents" block to /professionals with the two-hours-per-report story and the collaboration story, and a short metric line on the Reports and Client Collaboration product pages.

Brokers buy on agent productivity; a measured result is more convincing than a feature list.

• Stories from one market

  Add stories from other markets as they come.

• Your websiteRecent posts: "How one Baldwin REALTOR® saves two hours per listing report with Perchwell"; an agent whose clients "used to send her consumer portal links" and now discuss listings in a Perchwell thread; "Introducing AI Scribe: Write Listing Descriptions in Seconds"; "Three Practical Uses of AI for the MLS"; an employee story that begins "After 15 years in the real estate industry".Source
• Your websiteFor Brokers page: AI listing descriptions, branded CMAs and presentations, local market insights, client collaboration on mobile, and "Recruit and nurture top talent" for brokerages.Source
• HiringProduct Marketing Manager (posted October 20, 2026): "Perchwell releases to every customer at once and ships continuously, so product launches are a steady stream"; produce "release messaging, help center articles and updates, Intercom macros for the support team, MLS staff enablement briefs, member emails, What's New entries, and in-app messages"; "Own the member-facing communication plan for each MLS conversion, from announcement through the parallel period, training cohorts, cutover, and the first months after"; "Partner with Customer Success to capture testimonials and case studies to enable the Sales team"; "Build and maintain AI skills and templates, so recurring work starts from a system rather than a blank page".Source

Write one release brief template (what changed, who it helps, how to use it, screenshots). Build templates that turn it into each asset as a reviewable draft, and track time from release to complete asset set.

Continuous releases need continuous communication; a single source keeps every asset accurate.

• Drafts are inaccurate

  Product signs off each brief.

• HiringProduct Marketing Manager (posted October 20, 2026): "Perchwell releases to every customer at once and ships continuously, so product launches are a steady stream"; produce "release messaging, help center articles and updates, Intercom macros for the support team, MLS staff enablement briefs, member emails, What's New entries, and in-app messages"; "Own the member-facing communication plan for each MLS conversion, from announcement through the parallel period, training cohorts, cutover, and the first months after"; "Partner with Customer Success to capture testimonials and case studies to enable the Sales team"; "Build and maintain AI skills and templates, so recurring work starts from a system rather than a blank page".Source
• Your websiteCompany news on the blog: a $25M Series B led by Lux Capital; an earlier $15M Series A "to scale its real estate data and workflow platform nationally"; "Perchwell Taps Enterprise-Scale Platform Leaders to Accelerate Real Estate Infrastructure Modernization". The press kit says Perchwell was founded in 2015 in New York and "every feature or enhancement we build can be immediately deployed across our entire network".Source
• Your websiteFooter links: help centers for NYC, CRMLS and Baldwin REALTORS® (Intercom) and API documentation (GitBook). The CRMLS help center has sections such as Critical Workflows (7 articles), Search (20), Client Collaboration (12), Reports (10) and Webinars (3).Source

Publish a monthly public changelog of shipped features with dates and screenshots, linked from /mls and sales emails. Reuse the What's New entries the PMM already writes.

Release history is proof of speed, the main reason an MLS would switch.

• Shows unfinished features

  Publish only released work.

• Your websiteCompany news on the blog: a $25M Series B led by Lux Capital; an earlier $15M Series A "to scale its real estate data and workflow platform nationally"; "Perchwell Taps Enterprise-Scale Platform Leaders to Accelerate Real Estate Infrastructure Modernization". The press kit says Perchwell was founded in 2015 in New York and "every feature or enhancement we build can be immediately deployed across our entire network".Source
• HiringProduct Marketing Manager (posted October 20, 2026): "Perchwell releases to every customer at once and ships continuously, so product launches are a steady stream"; produce "release messaging, help center articles and updates, Intercom macros for the support team, MLS staff enablement briefs, member emails, What's New entries, and in-app messages"; "Own the member-facing communication plan for each MLS conversion, from announcement through the parallel period, training cohorts, cutover, and the first months after"; "Partner with Customer Success to capture testimonials and case studies to enable the Sales team"; "Build and maintain AI skills and templates, so recurring work starts from a system rather than a blank page".Source
• Your websiteThe For MLS page (/mls) lists listings integrity, third-party data sets, API-first integrations, permissions, RESO certification and customer-success services, then three testimonials from a managing broker and agents. It shows no conversion results, no MLS customer story and no link to the Baldwin posts; Baldwin appears only as a help-center link in the footer.Source

Make the center a reusable template: announcement, timeline, training sign-up, Power User list, FAQ and progress updates. Launch one for each new MLS in its first week and track training completion.

A proven, repeatable center reduces risk for each new MLS and saves the team weeks.

• Each MLS differs

  Keep the template flexible.

• Your websiteBaldwin conversion center (/mls/baldwin-conversion-center): a member resource center with a How-To Video Library, a list of member "Power Users ... trained up ahead of launch to help colleagues", three ways to complete the required "Introduction to Perchwell" training (in-person, virtual, LMS) and an events calendar.Source
• HiringProduct Marketing Manager (posted October 20, 2026): "Perchwell releases to every customer at once and ships continuously, so product launches are a steady stream"; produce "release messaging, help center articles and updates, Intercom macros for the support team, MLS staff enablement briefs, member emails, What's New entries, and in-app messages"; "Own the member-facing communication plan for each MLS conversion, from announcement through the parallel period, training cohorts, cutover, and the first months after"; "Partner with Customer Success to capture testimonials and case studies to enable the Sales team"; "Build and maintain AI skills and templates, so recurring work starts from a system rather than a blank page".Source
• Your websiteBlog, "Choosing an MLS Platform is more than just picking the technology" (October 21, 2026, after CMLS Open House): "When Baldwin REALTORS® moved its membership off its legacy platform this year, we trained 90% of the membership before launch and achieved a 92% CSAT score during the cutover." Lists the conversion approach: discovery, data mapping, role-based training, office visits, "a conversion resource center for members".Source

Build a downloadable pack: conversion timeline, data migration approach, RESO certification, API and integrations, support model, training plan, and the Baldwin results. Offer it on /mls with a short form.

Giving the champion inside the MLS a ready-made board pack makes the decision easier.

• Security questions vary

  Offer a call for deeper review.

• Your websiteThe For MLS page (/mls) lists listings integrity, third-party data sets, API-first integrations, permissions, RESO certification and customer-success services, then three testimonials from a managing broker and agents. It shows no conversion results, no MLS customer story and no link to the Baldwin posts; Baldwin appears only as a help-center link in the footer.Source
• Your websiteBlog, "Choosing an MLS Platform is more than just picking the technology" (October 21, 2026, after CMLS Open House): "When Baldwin REALTORS® moved its membership off its legacy platform this year, we trained 90% of the membership before launch and achieved a 92% CSAT score during the cutover." Lists the conversion approach: discovery, data mapping, role-based training, office visits, "a conversion resource center for members".Source
• HiringSenior Implementation Lead (posted October 13, 2026): "Own and drive large-scale enterprise implementation projects from inception through successful transition to Customer Success Management", reporting to the Head of Customer Success; plus a Senior QA Engineer, Web & Mobile Automation (October 14). Every post says Perchwell has "strategic partnerships with some of the country's top Multiple Listing Services (MLSs)" and is "the first major new platform to enter the listings technology market in decades", backed by Lux Capital and Founders Fund.Source
• Your websiteFooter links: help centers for NYC, CRMLS and Baldwin REALTORS® (Intercom) and API documentation (GitBook). The CRMLS help center has sections such as Critical Workflows (7 articles), Search (20), Client Collaboration (12), Reports (10) and Webinars (3).Source

Give each MLS a weekly scorecard: members trained, active users, top questions, CSAT and milestones. Use the same scorecard internally and in the post-launch case study.

Shared numbers build trust with MLS staff and produce the next case study automatically.

• Bad weeks are visible

  Explain and act on them.

• HiringSenior Implementation Lead (posted October 13, 2026): "Own and drive large-scale enterprise implementation projects from inception through successful transition to Customer Success Management", reporting to the Head of Customer Success; plus a Senior QA Engineer, Web & Mobile Automation (October 14). Every post says Perchwell has "strategic partnerships with some of the country's top Multiple Listing Services (MLSs)" and is "the first major new platform to enter the listings technology market in decades", backed by Lux Capital and Founders Fund.Source
• Your websiteBlog, "Choosing an MLS Platform is more than just picking the technology" (October 21, 2026, after CMLS Open House): "When Baldwin REALTORS® moved its membership off its legacy platform this year, we trained 90% of the membership before launch and achieved a 92% CSAT score during the cutover." Lists the conversion approach: discovery, data mapping, role-based training, office visits, "a conversion resource center for members".Source
• HiringProduct Marketing Manager (posted October 20, 2026): "Perchwell releases to every customer at once and ships continuously, so product launches are a steady stream"; produce "release messaging, help center articles and updates, Intercom macros for the support team, MLS staff enablement briefs, member emails, What's New entries, and in-app messages"; "Own the member-facing communication plan for each MLS conversion, from announcement through the parallel period, training cohorts, cutover, and the first months after"; "Partner with Customer Success to capture testimonials and case studies to enable the Sales team"; "Build and maintain AI skills and templates, so recurring work starts from a system rather than a blank page".Source

Give Power Users a badge, early features and a quarterly call, invite them to speak on MLS webinars and at conferences, and collect a quote or video from each.

Peer voices carry more weight with agents and boards than vendor messages.

• Volunteer fatigue

  Keep the ask small.

• Your websiteBaldwin conversion center (/mls/baldwin-conversion-center): a member resource center with a How-To Video Library, a list of member "Power Users ... trained up ahead of launch to help colleagues", three ways to complete the required "Introduction to Perchwell" training (in-person, virtual, LMS) and an events calendar.Source
• Your websiteRecent posts: "How one Baldwin REALTOR® saves two hours per listing report with Perchwell"; an agent whose clients "used to send her consumer portal links" and now discuss listings in a Perchwell thread; "Introducing AI Scribe: Write Listing Descriptions in Seconds"; "Three Practical Uses of AI for the MLS"; an employee story that begins "After 15 years in the real estate industry".Source
• Your websiteBlog, "Choosing an MLS Platform is more than just picking the technology" (October 21, 2026, after CMLS Open House): "When Baldwin REALTORS® moved its membership off its legacy platform this year, we trained 90% of the membership before launch and achieved a 92% CSAT score during the cutover." Lists the conversion approach: discovery, data mapping, role-based training, office visits, "a conversion resource center for members".Source

Publish factual pages on what moving from each legacy platform involves: data migration, training, features and timeline, with legal review and no claims that cannot be sourced.

Evaluators search for comparisons; balanced pages earn trust and leads.

• Out-of-date facts

  Date each page.

• Competitor researchRivals' own homepages: Flexmls, "The MLS Platform Built For MLS Organizations"; Cotality (formerly CoreLogic), "Intelligence beyond bounds", a property data company that also supplies MLS software.See the research Source
• Your websiteThe For MLS page (/mls) lists listings integrity, third-party data sets, API-first integrations, permissions, RESO certification and customer-success services, then three testimonials from a managing broker and agents. It shows no conversion results, no MLS customer story and no link to the Baldwin posts; Baldwin appears only as a help-center link in the footer.Source
• Your websiteBlog, "Choosing an MLS Platform is more than just picking the technology" (October 21, 2026, after CMLS Open House): "When Baldwin REALTORS® moved its membership off its legacy platform this year, we trained 90% of the membership before launch and achieved a 92% CSAT score during the cutover." Lists the conversion approach: discovery, data mapping, role-based training, office visits, "a conversion resource center for members".Source

Prompt for a rating after success moments (a report shared, a listing saved, a client reply), never after errors, and reply to every review.

More ratings from happy users give a truer score that supports conversions.

• Prompt annoys users

  Limit to once per quarter.

• Your websiteHomepage: "Where agent work happens"; a demo form asking "What type of organization do you represent?" (MLS, Association of REALTORS©, Brokerage, Broker Office, Vendor, Other); no social share image, while the Baldwin announcement post has one. The iOS app "Real Estate by Perchwell" is rated 3.79 from 34 ratings (updated October 12, 2026).Source
• HiringProduct Marketing Manager (posted October 20, 2026): "Perchwell releases to every customer at once and ships continuously, so product launches are a steady stream"; produce "release messaging, help center articles and updates, Intercom macros for the support team, MLS staff enablement briefs, member emails, What's New entries, and in-app messages"; "Own the member-facing communication plan for each MLS conversion, from announcement through the parallel period, training cohorts, cutover, and the first months after"; "Partner with Customer Success to capture testimonials and case studies to enable the Sales team"; "Build and maintain AI skills and templates, so recurring work starts from a system rather than a blank page".Source

Host a quarterly webinar with an MLS executive from a Perchwell market on conversion, AI and member value. Record it, cut clips and add it to the evaluation pack.

Peer-led education builds trust and pipeline between conferences.

• Low turnout

  Record and share widely.

• Your websiteBlog, "Choosing an MLS Platform is more than just picking the technology" (October 21, 2026, after CMLS Open House): "When Baldwin REALTORS® moved its membership off its legacy platform this year, we trained 90% of the membership before launch and achieved a 92% CSAT score during the cutover." Lists the conversion approach: discovery, data mapping, role-based training, office visits, "a conversion resource center for members".Source
• Your websiteBlog, "Baldwin MLS Completes Its Transition to Perchwell" (September 22, 2026): "More than 3,000 real estate professionals across Baldwin County, Alabama" moved in "a phased rollout over several months, including a parallel period"; quotes from the Baldwin MLS President and Executive Officer; "the largest technology change in Baldwin MLS's history".Source
• Your websiteRecent posts: "How one Baldwin REALTOR® saves two hours per listing report with Perchwell"; an agent whose clients "used to send her consumer portal links" and now discuss listings in a Perchwell thread; "Introducing AI Scribe: Write Listing Descriptions in Seconds"; "Three Practical Uses of AI for the MLS"; an employee story that begins "After 15 years in the real estate industry".Source

Publish an integrations directory with each partner tool, what it does and how to switch it on, and co-market new integrations with partners.

MLSs and brokerages want to keep tools agents already use; a list answers that quickly.

• Partners change

  Review quarterly.

• Your websiteThe For MLS page (/mls) lists listings integrity, third-party data sets, API-first integrations, permissions, RESO certification and customer-success services, then three testimonials from a managing broker and agents. It shows no conversion results, no MLS customer story and no link to the Baldwin posts; Baldwin appears only as a help-center link in the footer.Source
• Your websiteFooter links: help centers for NYC, CRMLS and Baldwin REALTORS® (Intercom) and API documentation (GitBook). The CRMLS help center has sections such as Critical Workflows (7 articles), Search (20), Client Collaboration (12), Reports (10) and Webinars (3).Source
• Your websiteFor Brokers page: AI listing descriptions, branded CMAs and presentations, local market insights, client collaboration on mobile, and "Recruit and nurture top talent" for brokerages.Source

With each MLS's approval, publish monthly market reports for its area (prices, inventory, days on market) co-branded with the MLS, shareable by agents with their own branding.

Useful public data earns links and press, shows agents the product and strengthens the MLS partnership.

• Data licensing

  Only with each MLS's agreement.

• Your websiteFor Brokers page: AI listing descriptions, branded CMAs and presentations, local market insights, client collaboration on mobile, and "Recruit and nurture top talent" for brokerages.Source
• Your websiteThe For MLS page (/mls) lists listings integrity, third-party data sets, API-first integrations, permissions, RESO certification and customer-success services, then three testimonials from a managing broker and agents. It shows no conversion results, no MLS customer story and no link to the Baldwin posts; Baldwin appears only as a help-center link in the footer.Source
• Your websiteCompany news on the blog: a $25M Series B led by Lux Capital; an earlier $15M Series A "to scale its real estate data and workflow platform nationally"; "Perchwell Taps Enterprise-Scale Platform Leaders to Accelerate Real Estate Infrastructure Modernization". The press kit says Perchwell was founded in 2015 in New York and "every feature or enhancement we build can be immediately deployed across our entire network".Source

Make the client experience clearly branded to the agent and Perchwell, add a light "Your agent uses Perchwell" note for other agents in a deal, and measure how many agents join after seeing it.

Each shared listing becomes product marketing to the next agent.

• Agents want their own brand

  Agent branding stays first.

• Your websiteRecent posts: "How one Baldwin REALTOR® saves two hours per listing report with Perchwell"; an agent whose clients "used to send her consumer portal links" and now discuss listings in a Perchwell thread; "Introducing AI Scribe: Write Listing Descriptions in Seconds"; "Three Practical Uses of AI for the MLS"; an employee story that begins "After 15 years in the real estate industry".Source
• Your websiteFor Brokers page: AI listing descriptions, branded CMAs and presentations, local market insights, client collaboration on mobile, and "Recruit and nurture top talent" for brokerages.Source
• Your websiteHomepage: "Where agent work happens"; a demo form asking "What type of organization do you represent?" (MLS, Association of REALTORS©, Brokerage, Broker Office, Vendor, Other); no social share image, while the Baldwin announcement post has one. The iOS app "Real Estate by Perchwell" is rated 3.79 from 34 ratings (updated October 12, 2026).Source

Track drafts accepted and time to publish listings with and without AI Scribe, show agents their monthly time saved, and publish aggregated results.

Concrete savings sell AI to agents and boards alike.

• Overstated savings

  Use measured times.

• Your websiteRecent posts: "How one Baldwin REALTOR® saves two hours per listing report with Perchwell"; an agent whose clients "used to send her consumer portal links" and now discuss listings in a Perchwell thread; "Introducing AI Scribe: Write Listing Descriptions in Seconds"; "Three Practical Uses of AI for the MLS"; an employee story that begins "After 15 years in the real estate industry".Source
• Your websiteCompany news on the blog: a $25M Series B led by Lux Capital; an earlier $15M Series A "to scale its real estate data and workflow platform nationally"; "Perchwell Taps Enterprise-Scale Platform Leaders to Accelerate Real Estate Infrastructure Modernization". The press kit says Perchwell was founded in 2015 in New York and "every feature or enhancement we build can be immediately deployed across our entire network".Source
• HiringProduct Marketing Manager (posted October 20, 2026): "Perchwell releases to every customer at once and ships continuously, so product launches are a steady stream"; produce "release messaging, help center articles and updates, Intercom macros for the support team, MLS staff enablement briefs, member emails, What's New entries, and in-app messages"; "Own the member-facing communication plan for each MLS conversion, from announcement through the parallel period, training cohorts, cutover, and the first months after"; "Partner with Customer Success to capture testimonials and case studies to enable the Sales team"; "Build and maintain AI skills and templates, so recurring work starts from a system rather than a blank page".Source

Make the most-read help articles public and indexable, add clear titles for common tasks and link them from product pages.

Help content answers real questions and shows prospects how simple daily work is.

• Market-specific steps

  Note which market each covers.

• Your websiteFooter links: help centers for NYC, CRMLS and Baldwin REALTORS® (Intercom) and API documentation (GitBook). The CRMLS help center has sections such as Critical Workflows (7 articles), Search (20), Client Collaboration (12), Reports (10) and Webinars (3).Source
• HiringProduct Marketing Manager (posted October 20, 2026): "Perchwell releases to every customer at once and ships continuously, so product launches are a steady stream"; produce "release messaging, help center articles and updates, Intercom macros for the support team, MLS staff enablement briefs, member emails, What's New entries, and in-app messages"; "Own the member-facing communication plan for each MLS conversion, from announcement through the parallel period, training cohorts, cutover, and the first months after"; "Partner with Customer Success to capture testimonials and case studies to enable the Sales team"; "Build and maintain AI skills and templates, so recurring work starts from a system rather than a blank page".Source

Feature former agents on the team in webinars, training and short videos, and give them a recurring post on the blog.

Agents trust people who have done the job.

• Time away from work

  Keep each piece short.

• Your websiteRecent posts: "How one Baldwin REALTOR® saves two hours per listing report with Perchwell"; an agent whose clients "used to send her consumer portal links" and now discuss listings in a Perchwell thread; "Introducing AI Scribe: Write Listing Descriptions in Seconds"; "Three Practical Uses of AI for the MLS"; an employee story that begins "After 15 years in the real estate industry".Source
• HiringProduct Marketing Manager (posted October 20, 2026): "Perchwell releases to every customer at once and ships continuously, so product launches are a steady stream"; produce "release messaging, help center articles and updates, Intercom macros for the support team, MLS staff enablement briefs, member emails, What's New entries, and in-app messages"; "Own the member-facing communication plan for each MLS conversion, from announcement through the parallel period, training cohorts, cutover, and the first months after"; "Partner with Customer Success to capture testimonials and case studies to enable the Sales team"; "Build and maintain AI skills and templates, so recurring work starts from a system rather than a blank page".Source