Phaidon growth playbook

Edit the Shopify theme's robots.txt.liquid to disallow /*.oembed (and /*/collections/*.oembed) for every storefront, ask search engines to drop the indexed feeds with Search Console and Bing Webmaster Tools removal requests, and unpublish or redirect leftover collections such as the "20 off copy" sale. Then check that every author and collection page has a self-canonical, a real title and a short description so it can take the place of the feed in results. Track impressions and clicks for author and collection pages before and after.

Phaidon's author and collection pages are high-intent: someone searching an artist, architect or chef with "Phaidon" is close to buying. Removing the feeds gives those pages the result instead of a JSON file, and focuses crawling on pages that sell. It is a theme change and a few removal requests, with no new content needed.

[ ] robots.txt.liquid: Disallow: /*.oembed
[ ] Same rule served on every storefront path (en-us, en-gb, en-ca, en-eu, en-anz)
[ ] Removal requests for indexed feeds (authors and sales first)
[ ] Unpublish or redirect "copy" and expired sale collections
[ ] Self-canonical, title and description on each author and collection page
[ ] Check embeds still work
[ ] Weekly count of indexed .oembed URLs

• A tool or partner relies on the .oembed feeds

  Blocking crawling does not switch the feeds off; check embeds still work after the change.

• Blocked files can linger in results, because a blocked URL is not recrawled

  Use removal requests for existing feeds, strengthen the real pages so they replace them, and check the count monthly.

• Search resultsIndexed pages (checked November 3, 2026) include raw ".oembed" data files for collection pages across the en-us, en-gb, en-ca and en-eu storefronts, with titles such as "kate moss.oembed", "emily king.oembed", "ralph ball.oembed", "end of year sale 20 off copy.oembed?page=5" and "books.oembed?page=78". Each is a JSON feed (provider "Phaidon") listing titles, prices and stock, not a shoppable page.Source
• Your websiteSitemap (checked November 3, 2026): 2,375 URLs under /blogs, the latest dated October 30, 2026. Event posts repeat with numbered suffixes: "Cooking Demonstration with Eric Bediat" plus -1, -2, -3 and -4 (October 16-19, 2026), and "Book Talk with Ping Zhu" -2, -3 and -4.Source
• Your websiteHomepage and store (November 3, 2026): "Home of the creative arts – Discover books from Phaidon and Monacelli, plus limited-edition artworks from Artspace"; headline "First Look: Fall Books". A Shopify store with prices from $4.75 to $6,500 (median $54.95 across 250 products sampled), Apple Pay, Google Pay and Shop Pay, a Klaviyo newsletter, an UpPromote affiliate program and a 14-day return window; no customer testimonials and no live chat. In the last year Klaviyo and Microsoft Clarity were added and HubSpot removed.Source

Preload the hero image with fetchpriority="high", serve it at the right size per device, stop lazy-loading it, and move non-essential scripts after it. Re-test with PageSpeed and watch the real-user number over the next 28 days.

The gap is small and caused by one element, so a narrow fix can move the homepage into the passing group, and a faster first view helps every campaign that lands there.

• Carousel changes break merchandising

  Keep the carousel; only change how the first slide loads.

• PageSpeedHomepage (/en-us, November 3, 2026): mobile score 42/100 (desktop 51). Real Chrome users: homepage LCP 2,653 ms at the 75th percentile, failing Core Web Vitals on LCP only (INP 165 ms, CLS 0), while the whole site's LCP is 2,086 ms and steady. Lab: 6.1 MB, 522 requests, 7,157 DOM elements, 18 third parties sending 1.79 MB (Google Tag Manager 514 ms of blocking, PayPal 396 KB, Klaviyo 319 KB in 39 requests); the LCP element is the hero image; render-blocking requests cost about 0.7 s and 677 KB of JavaScript is unused.Source

Give each event one page that lists every date and venue with its own RSVP or ticket link, redirect the numbered copies to it, and change the publishing process so a new date is added to the existing page instead of creating a new post.

One strong page per event ranks better than four weak copies, and a visitor who sees every date is more likely to find one that suits them.

• Copies exist for different storefronts on purpose

  Keep one page per event and show local dates first by storefront.

• Your websiteSitemap (checked November 3, 2026): 2,375 URLs under /blogs, the latest dated October 30, 2026. Event posts repeat with numbered suffixes: "Cooking Demonstration with Eric Bediat" plus -1, -2, -3 and -4 (October 16-19, 2026), and "Book Talk with Ping Zhu" -2, -3 and -4.Source
• Your websiteEvents pages: book talks in Brooklyn inside the Phaidon Design Bookstore at Hudson Wilder, a DUMBO design studio (May 14, 2026), and in London at the V&A (July 23, 2026), alongside the autumn 2026 cooking demonstrations and children's book talks.Source

Claim the profile, point it to phaidon.com, reply to every review from the last three years, and send a review invitation a week after delivery through Klaviyo. Show product reviews or ratings on the store once there is a steady flow.

Most direct buyers are satisfied but silent; asking them changes the average quickly, and replies show future buyers that service problems get answered.

• Invitations surface more complaints

  Fix the delivery emails first (idea 6) and answer every complaint.

• Review rules

  Invite every buyer, not only happy ones, so the score stays credible.

• ReviewsTrustpilot profile for uk.phaidon.com (checked November 3, 2026): TrustScore 1.8 from 19 reviews, 84% one-star; unclaimed, with no history of inviting reviews; 4 reviews in the last 12 months, the latest in July 2026. Themes: late or missing deliveries, unanswered emails, cancellations and slow refunds, signed or limited editions replaced by unsigned copies, a damaged book (2026) and a cookbook without an index (2026).Source
• Your websiteHomepage and store (November 3, 2026): "Home of the creative arts – Discover books from Phaidon and Monacelli, plus limited-edition artworks from Artspace"; headline "First Look: Fall Books". A Shopify store with prices from $4.75 to $6,500 (median $54.95 across 250 products sampled), Apple Pay, Google Pay and Shop Pay, a Klaviyo newsletter, an UpPromote affiliate program and a 14-day return window; no customer testimonials and no live chat. In the last year Klaviyo and Microsoft Clarity were added and HubSpot removed.Source

List every tool, its owner and what it is used for; remove what nobody owns, keep one analytics path, load payment buttons only on product and cart pages, and delay marketing tags until after the page is usable. Repeat the audit every quarter.

Unowned and duplicate tools slow every page and muddy the numbers; removing them is quick and makes later tests trustworthy.

• Removing a tag breaks attribution

  Remove one at a time and check reports for a week.

• PageSpeedHomepage (/en-us, November 3, 2026): mobile score 42/100 (desktop 51). Real Chrome users: homepage LCP 2,653 ms at the 75th percentile, failing Core Web Vitals on LCP only (INP 165 ms, CLS 0), while the whole site's LCP is 2,086 ms and steady. Lab: 6.1 MB, 522 requests, 7,157 DOM elements, 18 third parties sending 1.79 MB (Google Tag Manager 514 ms of blocking, PayPal 396 KB, Klaviyo 319 KB in 39 requests); the LCP element is the hero image; render-blocking requests cost about 0.7 s and 677 KB of JavaScript is unused.Source
• Your websiteHomepage and store (November 3, 2026): "Home of the creative arts – Discover books from Phaidon and Monacelli, plus limited-edition artworks from Artspace"; headline "First Look: Fall Books". A Shopify store with prices from $4.75 to $6,500 (median $54.95 across 250 products sampled), Apple Pay, Google Pay and Shop Pay, a Klaviyo newsletter, an UpPromote affiliate program and a 14-day return window; no customer testimonials and no live chat. In the last year Klaviyo and Microsoft Clarity were added and HubSpot removed.Source

Build four Klaviyo flows: order confirmed with an expected dispatch date, dispatched with tracking, a proactive delay note with an option to cancel or swap, and pre-order updates up to publication. Add the expected dispatch date to product pages for pre-orders and limited editions.

Buyers forgive a delay they are told about; silence is what turns into one-star reviews and lost repeat buyers.

• Warehouse data arrives late

  Base the delay trigger on order age, not warehouse status.

• ReviewsTrustpilot profile for uk.phaidon.com (checked November 3, 2026): TrustScore 1.8 from 19 reviews, 84% one-star; unclaimed, with no history of inviting reviews; 4 reviews in the last 12 months, the latest in July 2026. Themes: late or missing deliveries, unanswered emails, cancellations and slow refunds, signed or limited editions replaced by unsigned copies, a damaged book (2026) and a cookbook without an index (2026).Source
• Your websiteHomepage and store (November 3, 2026): "Home of the creative arts – Discover books from Phaidon and Monacelli, plus limited-edition artworks from Artspace"; headline "First Look: Fall Books". A Shopify store with prices from $4.75 to $6,500 (median $54.95 across 250 products sampled), Apple Pay, Google Pay and Shop Pay, a Klaviyo newsletter, an UpPromote affiliate program and a 14-day return window; no customer testimonials and no live chat. In the last year Klaviyo and Microsoft Clarity were added and HubSpot removed.Source

Keep locale versions only where something really changes (currency, prices, shipping: US, UK, EU, Canada, Australia and New Zealand), map every other country to the nearest of those, add x-default, and make editorial content (Stories, events) canonical to one URL for all markets.

Fewer, stronger URLs rank better and are easier to measure; buyers still see their own currency through the store's market settings.

• Traffic dips while search engines re-index

  Change editorial pages first, store pages second.

• #1 Stop search engines listing raw ".oembed" data files instead of Phaidon's author and collection pages

• Search resultsThe same story is indexed at /blogs/stories/, /en-gb/blogs/stories/ and /en-ca/blogs/stories/, and the same event at /en-us/, /en-gb/ and /en-eu/ (checked November 3, 2026); the site declares 236 English locale variants, from en-ac to en-zw, all in English.Source
• Search resultsIndexed pages (checked November 3, 2026) include raw ".oembed" data files for collection pages across the en-us, en-gb, en-ca and en-eu storefronts, with titles such as "kate moss.oembed", "emily king.oembed", "ralph ball.oembed", "end of year sale 20 off copy.oembed?page=5" and "books.oembed?page=78". Each is a JSON feed (provider "Phaidon") listing titles, prices and stock, not a shoppable page.Source

On every book page whose artist or author has an Artspace edition, add a "Collect the edition" block with the print, its edition size and price. Do the reverse on print pages ("Read the book"), and add a Klaviyo flow that offers the edition to buyers of the book a few weeks after delivery.

It connects a $55 purchase to a much larger one using interest the buyer has already shown, without extra traffic.

• Editions sell out

  Show "sold out, join the list" and use it for the next edition.

• Search resultsArtspace on phaidon.com (search results, November 3, 2026): Phaidon, Artspace and Monacelli present limited-edition prints by their artists and authors, such as Sho Shibuya's silkscreen "February 11" and a trio of prints by Jenny Walton; collections include "Artspace group show works over 2500".Source
• Your websiteHomepage and store (November 3, 2026): "Home of the creative arts – Discover books from Phaidon and Monacelli, plus limited-edition artworks from Artspace"; headline "First Look: Fall Books". A Shopify store with prices from $4.75 to $6,500 (median $54.95 across 250 products sampled), Apple Pay, Google Pay and Shop Pay, a Klaviyo newsletter, an UpPromote affiliate program and a 14-day return window; no customer testimonials and no live chat. In the last year Klaviyo and Microsoft Clarity were added and HubSpot removed.Source
• Your websiteStories blog: new interviews every few days, such as three generations of fashion photographers on working with Grace Coddington (October 28, 2026), the Mon Lapin chefs (October 23), Dominic Bradbury on architects' houses (October 20), a Sanlé Sory limited-edition print (October 13) and the V&A curator Fiona Rogers on Great Women Photographers (October 5).Source

Build a gifting page in the store: curated sets by subject and budget, the discount tiers, gift wrapping and bookplates or notes, and a quote form that goes to the special sales team. Promote it to past buyers with company email domains and on LinkedIn to design and architecture firms.

One corporate order can equal dozens of consumer orders, and a findable page with clear tiers turns an unknown service into inbound demand.

• Undercutting trade accounts

  Keep tiers in line with existing special-sales terms.

• Search resultsa Phaidon Concierge page, at the older /about-phaidon/ address, offers corporate buyers tiered discounts on orders of 10 or more books through Phaidon's team.Source
• PressShelf Awareness (January 27, 2026): Phaidon named its chief operating officer since 2015 as CEO of Phaidon, the Monacelli Press and Artspace. He led the 2020 Monacelli acquisition, set up publishing partnerships with the Leading Hotels of the World, Edward Jones and Wrightwood 659, and plans to "publish the extraordinary books and limited editions for which Phaidon is known".Source

For each national-cuisine book, publish one or two signature recipes with Recipe structured data, the book's photography and a clear "350 more in the book" link. Group them by country and add them to the Klaviyo welcome series for food buyers.

A free recipe shows the book's quality and turns a recipe search into a book sale.

• Giving away the book

  One or two recipes from 350; the rest stay in print.

• PressPublishers Weekly (November 2023): Phaidon entered cookbooks in 2005 with The Silver Spoon, which has sold more than 6 million copies; it has published well over 100 cooking titles, including about two dozen national-cuisine volumes with at least 350 recipes each (such as The Korean Cookbook and The North African Cookbook), plus chef books from Massimo Bottura, René Redzepi and others.Source
• Your websiteStories blog: new interviews every few days, such as three generations of fashion photographers on working with Grace Coddington (October 28, 2026), the Mon Lapin chefs (October 23), Dominic Bradbury on architects' houses (October 20), a Sanlé Sory limited-edition print (October 13) and the V&A curator Fiona Rogers on Great Women Photographers (October 5).Source

Build interest segments from purchases, browsing and a one-question preference on signup, then send each segment its own new-release, Stories and events mix. Keep one shared monthly highlight for everyone.

Relevant emails get more clicks and fewer unsubscribes, and new releases reach the people most likely to buy them.

• More emails to write

  Reuse one set of blocks across segments.

• Company backgroundPhaidon Press, founded in 1923 and based in London, publishes books on art, architecture, design, fashion, photography and popular culture, as well as cookbooks, children's books and travel books.Source
• Your websiteHomepage and store (November 3, 2026): "Home of the creative arts – Discover books from Phaidon and Monacelli, plus limited-edition artworks from Artspace"; headline "First Look: Fall Books". A Shopify store with prices from $4.75 to $6,500 (median $54.95 across 250 products sampled), Apple Pay, Google Pay and Shop Pay, a Klaviyo newsletter, an UpPromote affiliate program and a 14-day return window; no customer testimonials and no live chat. In the last year Klaviyo and Microsoft Clarity were added and HubSpot removed.Source

Build a kids landing page sorted by age band and interest, with the Oprah's Favorite Things titles flagged, ready-made sets at three prices and a gift note option. Promote it to past buyers of art and design books, who often buy for children too.

Gift buyers decide faster when the store answers "which age, which book" for them.

• Age bands feel limiting

  Show bands as a guide, not a rule.

• PressPublishers Weekly (February 2025): Phaidon Kids turned 20, publishes 8-12 titles a year and has sold more than 3 million copies in over 50 countries; titles have appeared on Oprah's Favorite Things lists; the anniversary used weekly social giveaways and gift boxes for 25 influencers.Source

Offer each author and featured interviewee a personal affiliate link and a small toolkit (cover images, a signed-copy or bookplate offer, event dates). Pay a commission or donate it to a cause they choose, and share their sales each quarter.

Authors already promote their books; giving them a reason to link to Phaidon moves those buyers to the direct store, where they can also find prints and events.

• Retail partners object

  Let authors keep retailer links too; focus the direct link on signed copies.

• Your websiteHomepage and store (November 3, 2026): "Home of the creative arts – Discover books from Phaidon and Monacelli, plus limited-edition artworks from Artspace"; headline "First Look: Fall Books". A Shopify store with prices from $4.75 to $6,500 (median $54.95 across 250 products sampled), Apple Pay, Google Pay and Shop Pay, a Klaviyo newsletter, an UpPromote affiliate program and a 14-day return window; no customer testimonials and no live chat. In the last year Klaviyo and Microsoft Clarity were added and HubSpot removed.Source
• PressPublishers Weekly (November 2023): Phaidon entered cookbooks in 2005 with The Silver Spoon, which has sold more than 6 million copies; it has published well over 100 cooking titles, including about two dozen national-cuisine volumes with at least 350 recipes each (such as The Korean Cookbook and The North African Cookbook), plus chef books from Massimo Bottura, René Redzepi and others.Source
• Your websiteStories blog: new interviews every few days, such as three generations of fashion photographers on working with Grace Coddington (October 28, 2026), the Mon Lapin chefs (October 23), Dominic Bradbury on architects' houses (October 20), a Sanlé Sory limited-edition print (October 13) and the V&A curator Fiona Rogers on Great Women Photographers (October 5).Source

Add to each author collection a short bio, the latest Stories interview, upcoming events and any Artspace edition, starting with the 50 authors with the most search demand. Link Stories interviews back to the author page.

Searches for a creator's name are where book buyers start; a full author page answers them better than a grid or a retailer listing.

• Bios go stale

  Pull events and Stories automatically by tag.

• #1 Stop search engines listing raw ".oembed" data files instead of Phaidon's author and collection pages

• Search resultsIndexed pages (checked November 3, 2026) include raw ".oembed" data files for collection pages across the en-us, en-gb, en-ca and en-eu storefronts, with titles such as "kate moss.oembed", "emily king.oembed", "ralph ball.oembed", "end of year sale 20 off copy.oembed?page=5" and "books.oembed?page=78". Each is a JSON feed (provider "Phaidon") listing titles, prices and stock, not a shoppable page.Source
• Your websiteStories blog: new interviews every few days, such as three generations of fashion photographers on working with Grace Coddington (October 28, 2026), the Mon Lapin chefs (October 23), Dominic Bradbury on architects' houses (October 20), a Sanlé Sory limited-edition print (October 13) and the V&A curator Fiona Rogers on Great Women Photographers (October 5).Source

Route every event RSVP into Klaviyo with the author, subject and city, send a thank-you the next day with a signed or bookplated copy offer, and invite guests to future events in their city.

Event guests convert far better than cold subscribers, and a signed copy is something only Phaidon can offer.

• Consent

  Ask for marketing consent on the RSVP form.

• #3 Merge the numbered duplicate event posts into one page per event

• Your websiteEvents pages: book talks in Brooklyn inside the Phaidon Design Bookstore at Hudson Wilder, a DUMBO design studio (May 14, 2026), and in London at the V&A (July 23, 2026), alongside the autumn 2026 cooking demonstrations and children's book talks.Source
• Your websiteSitemap (checked November 3, 2026): 2,375 URLs under /blogs, the latest dated October 30, 2026. Event posts repeat with numbered suffixes: "Cooking Demonstration with Eric Bediat" plus -1, -2, -3 and -4 (October 16-19, 2026), and "Book Talk with Ping Zhu" -2, -3 and -4.Source

Publish a short trade page: who stocks Phaidon, bestselling categories for gift and design shops (kids, food, design), ready-made display sets, the Faire link for small shops and a contact for larger accounts. Link it from the footer and from event pages.

Every new independent stockist is a permanent display for the brand; making it easy to start brings in shops the sales team would never reach one by one.

• Conflict with distributors outside the US

  Show the right trade contact per region.

• Search resultsPhaidon USA sells wholesale to independent shops through a Faire storefront.Source
• PressPublishers Weekly (February 2025): Phaidon Kids turned 20, publishes 8-12 titles a year and has sold more than 3 million copies in over 50 countries; titles have appeared on Oprah's Favorite Things lists; the anniversary used weekly social giveaways and gift boxes for 25 influencers.Source

Launch an annual membership with first access to each Artspace edition, a guaranteed signed copy of selected releases, free shipping, member events and a members' price on new books. Start with an invitation to past edition buyers and repeat book buyers.

Members buy more often and directly, and early access to limited editions is a benefit only Phaidon can give.

• Too few members to cover benefits

  Start with a founding cohort and digital benefits.

• Signed-copy promises not kept

  Only promise titles with signing already agreed.

• #8 Show the artist's limited-edition print on the page of their book
• #11 Split the newsletter by passion: art, architecture, design, fashion, food and kids

• Competitor researchTaschen's homepage: "Books for Optimists Since 1980" and "the world's leading art-book publisher", with Limited Editions (numbered, signed) and Gifts in the main navigation and a store locator; no membership or loyalty program is shown.See the research Source
• Search resultsArtspace on phaidon.com (search results, November 3, 2026): Phaidon, Artspace and Monacelli present limited-edition prints by their artists and authors, such as Sho Shibuya's silkscreen "February 11" and a trio of prints by Jenny Walton; collections include "Artspace group show works over 2500".Source
• Your websiteEvents pages: book talks in Brooklyn inside the Phaidon Design Bookstore at Hudson Wilder, a DUMBO design studio (May 14, 2026), and in London at the V&A (July 23, 2026), alongside the autumn 2026 cooking demonstrations and children's book talks.Source

Package custom publishing as a service: a page with past partnerships, formats (anniversary books, hotel and destination books, collection catalogues), timelines and a brief form. Target luxury hotel groups, design brands, museums and foundations with outreach and case studies.

Partners pay for editorial and production, often commit to large print runs, and the books carry the Phaidon name into new places.

• Brand dilution

  Keep editorial control and decline poor fits.

• PressShelf Awareness (January 27, 2026): Phaidon named its chief operating officer since 2015 as CEO of Phaidon, the Monacelli Press and Artspace. He led the 2020 Monacelli acquisition, set up publishing partnerships with the Leading Hotels of the World, Edward Jones and Wrightwood 659, and plans to "publish the extraordinary books and limited editions for which Phaidon is known".Source

Turn the Brooklyn model into a package: a curated shelf by theme, a branded fixture, two author events a year and a QR code to the online store for anything not on the shelf. Pilot three locations, then offer it through the wholesale and partnerships teams.

Each location sells books, hosts events that grow the email list and puts Phaidon in front of design buyers where they already spend.

• Slow-moving stock

  Rotate the shelf by season and sell-through.

• #16 A "Stock Phaidon" page for gift and design shops that points to the wholesale storefront

• Your websiteEvents pages: book talks in Brooklyn inside the Phaidon Design Bookstore at Hudson Wilder, a DUMBO design studio (May 14, 2026), and in London at the V&A (July 23, 2026), alongside the autumn 2026 cooking demonstrations and children's book talks.Source
• Search resultsPhaidon USA sells wholesale to independent shops through a Faire storefront.Source

Build a short quiz (who is it for, what do they love, what budget) that returns three books and one set, using the subject tags from idea 11. Promote it in email, on social and on the homepage in gifting seasons.

It turns browsing into a confident choice and captures the buyer's email and interests for later.

• Adds weight to the site

  Load the quiz only on its own page.

• #11 Split the newsletter by passion: art, architecture, design, fashion, food and kids

• Your websiteHomepage and store (November 3, 2026): "Home of the creative arts – Discover books from Phaidon and Monacelli, plus limited-edition artworks from Artspace"; headline "First Look: Fall Books". A Shopify store with prices from $4.75 to $6,500 (median $54.95 across 250 products sampled), Apple Pay, Google Pay and Shop Pay, a Klaviyo newsletter, an UpPromote affiliate program and a 14-day return window; no customer testimonials and no live chat. In the last year Klaviyo and Microsoft Clarity were added and HubSpot removed.Source
• Company backgroundPhaidon Press, founded in 1923 and based in London, publishes books on art, architecture, design, fashion, photography and popular culture, as well as cookbooks, children's books and travel books.Source

Show live signed stock on signed-edition pages, reserve the signed copy at checkout, and publish a simple promise: if the signed copy cannot be supplied, the buyer chooses a full refund or an unsigned copy with a credit. Train service on the wording.

A clear promise removes the risk from a premium purchase and turns a past complaint into a selling point.

• Signing schedules slip

  Only list signed stock already in the warehouse, or mark pre-signed dates clearly.

• ReviewsTrustpilot profile for uk.phaidon.com (checked November 3, 2026): TrustScore 1.8 from 19 reviews, 84% one-star; unclaimed, with no history of inviting reviews; 4 reviews in the last 12 months, the latest in July 2026. Themes: late or missing deliveries, unanswered emails, cancellations and slow refunds, signed or limited editions replaced by unsigned copies, a damaged book (2026) and a cookbook without an index (2026).Source
• Competitor researchTaschen's homepage: "Books for Optimists Since 1980" and "the world's leading art-book publisher", with Limited Editions (numbered, signed) and Gifts in the main navigation and a store locator; no membership or loyalty program is shown.See the research Source

Publish a searchable index for each national-cuisine volume: recipe names in English and the original language, ingredients, course and page number. Make it public as a preview, and link it from product pages and the inside cover of reprints.

It answers a real complaint, shows the depth of each book before purchase and brings owners back to phaidon.com, where they see new releases.

• Index reveals too much

  Show names and pages, not the recipes.

• #10 Publish one signature recipe from each national-cuisine cookbook, marked up for recipe search

• ReviewsTrustpilot profile for uk.phaidon.com (checked November 3, 2026): TrustScore 1.8 from 19 reviews, 84% one-star; unclaimed, with no history of inviting reviews; 4 reviews in the last 12 months, the latest in July 2026. Themes: late or missing deliveries, unanswered emails, cancellations and slow refunds, signed or limited editions replaced by unsigned copies, a damaged book (2026) and a cookbook without an index (2026).Source
• PressPublishers Weekly (November 2023): Phaidon entered cookbooks in 2005 with The Silver Spoon, which has sold more than 6 million copies; it has published well over 100 cooking titles, including about two dozen national-cuisine volumes with at least 350 recipes each (such as The Korean Cookbook and The North African Cookbook), plus chef books from Massimo Bottura, René Redzepi and others.Source