Phantom growth playbook

Publish one /creators page: who it is for (crypto educators, trading and prediction-market creators, newsletters), what the Creator Tier offers in plain words, a short application (channels, audience country, topics), the promotion rules from section 12 (no paid search on "Phantom", disclose the relationship), a brand kit link and a library of approved claims for spot, perps and predictions. Route applications to the partnerships team with a fit score, and link the page from the footer next to Press Kit.

Inbound applicants self-select and arrive pre-briefed, so the first hire spends time signing and supporting partners instead of cold-sourcing them, and every creator starts from compliance-approved wording.

[ ] Plain-language Creator Tier summary
[ ] Who it is for and who it is not for
[ ] Application form (channels, US audience share, topics)
[ ] Promotion rules: no paid search on "Phantom", disclose the relationship
[ ] Approved claims for spot, perps and predictions, with risk wording
[ ] Brand kit and disclosure template
[ ] Footer link next to Press Kit
[ ] Routing and weekly review

• Low-quality or non-US applicants

  Ask for audience country and links up front and approve by hand.

• Creators overstate returns

  Approved claims only, a written disclosure rule and removal for breaches.

• HiringGrowth Partnerships Lead (Remote-US, posted September 11, 2026): builds "Phantom's U.S. influencer program from zero to one", recruiting "influencers, KOLs, and content partners", to "drive new user acquisition and multi-product adoption across spot, perps, and predictions"; works with partners on "reviews, guides, branded content" and with Growth Product on "in-house referral and partner conversion tracking systems", "attribution, and reporting".Source
• Your websiteReferral Program Terms (last updated August 19, 2026): section 7 "Creator Tier" offers creators and affiliates "escalated Fee Share rates, longer earning windows, adjustable referrer/referee reward splits, per-campaign tracking, and different payout timing" under a separate Creator Agreement; section 12 bars paid search on "Phantom" and paid social "except as permitted in a Creator Agreement", and requires disclosure of "any material connection".Source
• Your websiteSitemaps (checked October 22, 2026): 295 main URLs plus 300 /apps and 5,028 /tokens pages; the only referral page is the terms; /referral, /referrals, /affiliates, /affiliate, /creators, /partners and /ambassadors all return 404; /earn is listed (lastmod June 5, 2026) but returns 404 (checked twice); en-GB copies such as /en-GB/ carry their own canonical and no hreflang.Source
• Help centerHelp article "Refer friends and earn with Phantom" (created September 22, 2026): referrers get 25% of the net trading fees from a friend's eligible trades for three months and friends get 10% of their own eligible fees back, paid in CASH; "Referral codes can only be applied during signup in the Phantom mobile app", not the browser extension or Terminal; "The app doesn't currently show the expiry date or how much time remains."Source
• HiringSenior Copywriter (brand creative, Remote-US, posted August 19, 2026): copy for "website, email, social media, push notifications, in-app communications, blogs, newsletters, and press releases", across "product, partnerships, brand, content, influencer, and experiential marketing", for "20M+ monthly active users"; asked to "use data-driven insights to optimize copy performance".Source

On /r/ pages opened on desktop, lead with the QR code ("scan to sign up on your phone, the code is applied for you") and push the extension install below it; send a reminder email or SMS link if the visitor enters one; and show referred users their rebate end date in the app, which the help article says is not shown today.

Fixing attribution on the device creators actually drive makes every creator dollar count, and visible rebate dates make the referral offer feel real.

• More steps for desktop users

  Keep the extension option one click away.

• Help centerHelp article "Refer friends and earn with Phantom" (created September 22, 2026): referrers get 25% of the net trading fees from a friend's eligible trades for three months and friends get 10% of their own eligible fees back, paid in CASH; "Referral codes can only be applied during signup in the Phantom mobile app", not the browser extension or Terminal; "The app doesn't currently show the expiry date or how much time remains."Source
• Your websiteReferral landing page (phantom.com/r/<username>, checked on /r/phantom): title "Join Phantom today and get 10% off trading fees", a download button with "Code auto-applied", three steps and a link to the Referral Terms; the share preview uses one generic image and the description "Your home for trading crypto, predictions, and more" whoever shares it; the page is noindex. The @phantom profile shown there has 630K followers.Source
• HiringGrowth Partnerships Lead (Remote-US, posted September 11, 2026): builds "Phantom's U.S. influencer program from zero to one", recruiting "influencers, KOLs, and content partners", to "drive new user acquisition and multi-product adoption across spot, perps, and predictions"; works with partners on "reviews, guides, branded content" and with Growth Product on "in-house referral and partner conversion tracking systems", "attribution, and reporting".Source

Generate the share image per referrer: their avatar and handle, "invited you to Phantom" and the 10% fee rebate, with the required terms line. Give Creator Tier partners a campaign variant with their own headline approved by Legal.

People click links from people they know; a personal preview turns a generic link into an invitation.

• Offensive usernames on cards

  Only render cards for verified or reviewed profiles.

• Your websiteReferral landing page (phantom.com/r/<username>, checked on /r/phantom): title "Join Phantom today and get 10% off trading fees", a download button with "Code auto-applied", three steps and a link to the Referral Terms; the share preview uses one generic image and the description "Your home for trading crypto, predictions, and more" whoever shares it; the page is noindex. The @phantom profile shown there has 630K followers.Source
• Your websiteReferral Program Terms (last updated August 19, 2026): section 7 "Creator Tier" offers creators and affiliates "escalated Fee Share rates, longer earning windows, adjustable referrer/referee reward splits, per-campaign tracking, and different payout timing" under a separate Creator Agreement; section 12 bars paid search on "Phantom" and paid social "except as permitted in a Creator Agreement", and requires disclosure of "any material connection".Source
• HiringGrowth Partnerships Lead (Remote-US, posted September 11, 2026): builds "Phantom's U.S. influencer program from zero to one", recruiting "influencers, KOLs, and content partners", to "drive new user acquisition and multi-product adoption across spot, perps, and predictions"; works with partners on "reviews, guides, branded content" and with Growth Product on "in-house referral and partner conversion tracking systems", "attribution, and reporting".Source

Give /trade a title and description about trading tokens, perps and predictions in one app, remove or redirect /earn, and check the other sitemap URLs for errors weekly.

Search results and AI answers quote titles; old titles tell new users Phantom is an NFT wallet.

• Redirect loses traffic

  Redirect to the most similar page.

• Your websiteThe /trade page title is still "Phantom - Crypto and NFT Wallet - Solana | Ethereum | Polygon", while the homepage title is "Phantom: Your home for trading crypto, predictions, and more".Source
• Your websiteSitemaps (checked October 22, 2026): 295 main URLs plus 300 /apps and 5,028 /tokens pages; the only referral page is the terms; /referral, /referrals, /affiliates, /affiliate, /creators, /partners and /ambassadors all return 404; /earn is listed (lastmod June 5, 2026) but returns 404 (checked twice); en-GB copies such as /en-GB/ carry their own canonical and no hreflang.Source
• HiringSenior Copywriter (brand creative, Remote-US, posted August 19, 2026): copy for "website, email, social media, push notifications, in-app communications, blogs, newsletters, and press releases", across "product, partnerships, brand, content, influencer, and experiential marketing", for "20M+ monthly active users"; asked to "use data-driven insights to optimize copy performance".Source

Render the consent banner as light server HTML instead of waiting for the consent script, defer the tag manager and status widget until after first paint, split the JavaScript per page, and track mobile LCP for the homepage and /r/ pages every week.

Most creator and campaign traffic lands on mobile; every second of loading costs downloads.

• Consent compliance

  Keep the same choices and defaults; only change how it loads.

• Google PageSpeedHomepage, mobile (October 22, 2026): performance 50; lab LCP 17.5 s; real visitors fail Core Web Vitals on LCP (p75 4.1 s; INP 171 ms and CLS 0 pass); the LCP element is the cookie banner text ("Our website uses cookies including third-party tracking technologies..."); 4.1 MB, 158 requests, 951 KB of unused JavaScript, 2.36 MB from third parties, 1.3 s of render-blocking requests. Chrome UX Report origin LCP is 3.3 s and 13% faster than before.Source
• HiringGrowth Partnerships Lead (Remote-US, posted September 11, 2026): builds "Phantom's U.S. influencer program from zero to one", recruiting "influencers, KOLs, and content partners", to "drive new user acquisition and multi-product adoption across spot, perps, and predictions"; works with partners on "reviews, guides, branded content" and with Growth Product on "in-house referral and partner conversion tracking systems", "attribution, and reporting".Source

Update the timeline (Cash, the debit card, prediction markets, perps), the team size and the current user figure, and add the recognitions, with a press contact and a link to the creator page.

New partners check About first; an old page makes Phantom look smaller than it is.

• Numbers go stale again

  Set a quarterly review.

• Your websiteAbout page: "We're a team of 100+ web3 natives" and the timeline ends with the January 2025 Series C at "15M+" users and a "$3B" valuation; the homepage says "Trusted by a community of 20+ million users" and job posts say "around 180 people".Source
• HiringCompany description in every job post: "Tens of millions of people" use Phantom for "perpetuals, prediction markets, tokenized assets, stablecoins and memes"; "#1 in Google Play's finance category" and "top 50 apps across all categories"; Forbes Fintech 50; "around 180 people, fully remote", "$150M Series C" from a16z, Sequoia Capital and Paradigm.Source
• Your websiteLearn hub: 81 blog posts, 165 Crypto 101 articles, 5 guides; the newest blog post in the sitemap is September 2, 2026. The March 31, 2026 post says everyone in the US can fund Phantom, wire "up to $1M with no Phantom fees", use the Phantom debit card and pay "thousands of Stripe merchants".Source
• Your websitePrediction Markets page: "hundreds of curated markets across sports, politics, crypto, culture", trades from "as little as $1", "a live chat for every market"; the site also has US prediction markets disclosures (updated October 22, 2026), product disclosures and a UK risk summary.Source

Recruit a small bench per product (spot and memecoin explainers, perps educators, sports and culture prediction creators), give each a brief, a demo account walkthrough and approved claims, and tag each campaign link by product so first trades can be counted per product.

Matched creators convert better than general crypto influencers, and product tags show which product each audience actually adopts.

• Promotion of leveraged products

  Legal review of every perps script; no return claims.

• HiringGrowth Partnerships Lead (Remote-US, posted September 11, 2026): builds "Phantom's U.S. influencer program from zero to one", recruiting "influencers, KOLs, and content partners", to "drive new user acquisition and multi-product adoption across spot, perps, and predictions"; works with partners on "reviews, guides, branded content" and with Growth Product on "in-house referral and partner conversion tracking systems", "attribution, and reporting".Source
• Your websiteReferral Program Terms (last updated August 19, 2026): section 7 "Creator Tier" offers creators and affiliates "escalated Fee Share rates, longer earning windows, adjustable referrer/referee reward splits, per-campaign tracking, and different payout timing" under a separate Creator Agreement; section 12 bars paid search on "Phantom" and paid social "except as permitted in a Creator Agreement", and requires disclosure of "any material connection".Source
• Your websitePrediction Markets page: "hundreds of curated markets across sports, politics, crypto, culture", trades from "as little as $1", "a live chat for every market"; the site also has US prediction markets disclosures (updated October 22, 2026), product disclosures and a UK risk summary.Source
• HiringSenior Copywriter (brand creative, Remote-US, posted August 19, 2026): copy for "website, email, social media, push notifications, in-app communications, blogs, newsletters, and press releases", across "product, partnerships, brand, content, influencer, and experiential marketing", for "20M+ monthly active users"; asked to "use data-driven insights to optimize copy performance".Source

Model the funnel from creator link click to signup, first funding, first trade and 90-day activity in dbt, join Rudderstack events with referral and campaign IDs, and give partnerships a Sigma dashboard per creator.

A clean model lets the team pay creators on value and cut those who send low-quality signups.

• Privacy

  Report aggregates; no personal data to creators.

• HiringSenior Data Engineer (Growth team, posted October 21, 2026): joins "a lean two-person data team", joins "blockchain data, product analytics, and marketing integrations", and will "build and scale A/B testing frameworks"; stack: "Snowflake, dbt, Rudderstack, Sigma Computing, Metaplane, Eppo".Source
• HiringGrowth Partnerships Lead (Remote-US, posted September 11, 2026): builds "Phantom's U.S. influencer program from zero to one", recruiting "influencers, KOLs, and content partners", to "drive new user acquisition and multi-product adoption across spot, perps, and predictions"; works with partners on "reviews, guides, branded content" and with Growth Product on "in-house referral and partner conversion tracking systems", "attribution, and reporting".Source
• Help centerHelp article "Refer friends and earn with Phantom" (created September 22, 2026): referrers get 25% of the net trading fees from a friend's eligible trades for three months and friends get 10% of their own eligible fees back, paid in CASH; "Referral codes can only be applied during signup in the Phantom mobile app", not the browser extension or Terminal; "The app doesn't currently show the expiry date or how much time remains."Source

Run geo or time-based holdouts for larger creator campaigns, compare organic signups in exposed and unexposed regions, and use the lift to set creator fees.

Paying only on tracked codes undervalues good creators; holdouts measure what they really add.

• Noisy results

  Use larger campaigns and longer windows.

• HiringStaff Machine Learning Engineer (posted September 14, 2026): leads "Growth and Engagement ML initiatives" for "user acquisition, retention, lifetime value (LTV)"; real-time systems that "power personalization, notification dispatch, and onboarding flows"; models for "propensity to churn", "next-best-action, and lookalike modeling"; "causal inference, uplift modeling".Source
• HiringSenior Data Engineer (Growth team, posted October 21, 2026): joins "a lean two-person data team", joins "blockchain data, product analytics, and marketing integrations", and will "build and scale A/B testing frameworks"; stack: "Snowflake, dbt, Rudderstack, Sigma Computing, Metaplane, Eppo".Source
• Help centerHelp article "Refer friends and earn with Phantom" (created September 22, 2026): referrers get 25% of the net trading fees from a friend's eligible trades for three months and friends get 10% of their own eligible fees back, paid in CASH; "Referral codes can only be applied during signup in the Phantom mobile app", not the browser extension or Terminal; "The app doesn't currently show the expiry date or how much time remains."Source

Pick each new user's next step by how they arrived and funded: back up the recovery phrase, turn on scam warnings, set up Cash or the card, then a short Learn guide for the product their creator showed. Measure 30-day retention against a fixed flow.

Users who secure their wallet early stay longer and lose funds less often; tailoring the next step keeps the first week useful.

• Nudges read as trading pressure

  Only setup and education steps in week one.

• HiringStaff Machine Learning Engineer (posted September 14, 2026): leads "Growth and Engagement ML initiatives" for "user acquisition, retention, lifetime value (LTV)"; real-time systems that "power personalization, notification dispatch, and onboarding flows"; models for "propensity to churn", "next-best-action, and lookalike modeling"; "causal inference, uplift modeling".Source
• HiringStaff Engineer, Full Stack (Trust, Safety & Risk) (posted September 21, 2026): "real-time risk controls" for "ACH, debit cards, onramps, off-ramps", "scam and abuse detection" for malicious wallets and behavior, and KYC and transaction monitoring, for "a new, high-impact function at Phantom".Source
• Your websiteLearn hub: 81 blog posts, 165 Crypto 101 articles, 5 guides; the newest blog post in the sitemap is September 2, 2026. The March 31, 2026 post says everyone in the US can fund Phantom, wire "up to $1M with no Phantom fees", use the Phantom debit card and pay "thousands of Stripe merchants".Source
• HiringGrowth Partnerships Lead (Remote-US, posted September 11, 2026): builds "Phantom's U.S. influencer program from zero to one", recruiting "influencers, KOLs, and content partners", to "drive new user acquisition and multi-product adoption across spot, perps, and predictions"; works with partners on "reviews, guides, branded content" and with Growth Product on "in-house referral and partner conversion tracking systems", "attribution, and reporting".Source

Start contact only inside the app, publish a page that says how VIP managers will and will not reach members (never a seed phrase, never a link to "verify"), show the manager's identity in the app, and let members confirm a contact from inside Phantom.

Trust is the product for VIP members, and a clear rule makes impersonation easy to spot.

• Members still trust DMs

  Repeat the rule in every contact.

• HiringVIP Account Manager (posted September 7, 2026): "We are launching an invite only VIP program in app messaging with a real person"; the first dedicated hire; meets members "in-app chat first, plus email, X, Telegram, and Discord"; handles "compromised wallets, missing funds, and large transactions"; "you would never ask anyone for a seed phrase"; scaling "from a small founding cohort to thousands of members".Source
• HiringStaff Engineer, Full Stack (Trust, Safety & Risk) (posted September 21, 2026): "real-time risk controls" for "ACH, debit cards, onramps, off-ramps", "scam and abuse detection" for malicious wallets and behavior, and KYC and transaction monitoring, for "a new, high-impact function at Phantom".Source

Score active users on activity and churn risk, invite a test cohort, compare retention with a matched group, and send a monthly feedback summary from VIP chats to product.

Personal service saves the users with the most at stake, and their feedback finds issues early.

• Users feel profiled

  Explain invites by activity only.

• HiringVIP Account Manager (posted September 7, 2026): "We are launching an invite only VIP program in app messaging with a real person"; the first dedicated hire; meets members "in-app chat first, plus email, X, Telegram, and Discord"; handles "compromised wallets, missing funds, and large transactions"; "you would never ask anyone for a seed phrase"; scaling "from a small founding cohort to thousands of members".Source
• HiringStaff Machine Learning Engineer (posted September 14, 2026): leads "Growth and Engagement ML initiatives" for "user acquisition, retention, lifetime value (LTV)"; real-time systems that "power personalization, notification dispatch, and onboarding flows"; models for "propensity to churn", "next-best-action, and lookalike modeling"; "causal inference, uplift modeling".Source
• HiringCompany description in every job post: "Tens of millions of people" use Phantom for "perpetuals, prediction markets, tokenized assets, stablecoins and memes"; "#1 in Google Play's finance category" and "top 50 apps across all categories"; Forbes Fintech 50; "around 180 people, fully remote", "$150M Series C" from a16z, Sequoia Capital and Paradigm.Source

Retitle each page "<App> on Phantom: connect and use it", add three steps for connecting, supported networks and a safety note, and keep the key metrics.

People search "how to use <app> with Phantom"; a clear page answers it and brings them into the app.

• Thin template pages

  Write the top pages by hand.

• Your websiteApp directory: 300 /apps pages. /apps/aave has the title "Aave", a one-line description, "Key Metrics" (Transactions 2,059, Connections 32,312, Active Users 2,203), "Apps you might like" and a QR code to open it in the mobile app.Source
• HiringSenior Copywriter (brand creative, Remote-US, posted August 19, 2026): copy for "website, email, social media, push notifications, in-app communications, blogs, newsletters, and press releases", across "product, partnerships, brand, content, influencer, and experiential marketing", for "20M+ monthly active users"; asked to "use data-driven insights to optimize copy performance".Source
• Competitor researchRivals' own homepages: MetaMask, "Buy, sell, swap, earn, and spend BTC, ETH, SOL and more"; Trust Wallet, "The leading self-custody multi-chain platform"; Backpack, "Crypto Exchange & Wallet"; Solflare, "The best Solana wallet to trade, stake & hold crypto"; Rabby, "Your Go-to Wallet for Ethereum and EVM".See the research Source

Send the top 50 apps a quarterly report of their Phantom usage and offer co-marketing: a featured slot in Explore in exchange for an "Open in Phantom" button and an onboarding guide on their site.

Apps value their numbers; sharing them gives a reason to promote Phantom to their users.

• Data sensitivity

  Share aggregate numbers only.

• HiringHead of Business and Corporate Development (Remote-US, posted July 31, 2026): leads "partnerships, strategic intelligence, and M&A", deepening "partnerships across crypto and traditional fintech" to "drive distribution and revenue"; owns "business development strategy across user growth, monetization, and platform expansion".Source
• Your websiteApp directory: 300 /apps pages. /apps/aave has the title "Aave", a one-line description, "Key Metrics" (Transactions 2,059, Connections 32,312, Active Users 2,203), "Apps you might like" and a QR code to open it in the mobile app.Source
• Your websitePhantom Connect page: a "free Phantom Connect SDK" with Google or Apple login; the user and asset counters are animated, so the page's HTML reads "0 0 M Phantom users holding $ 0 0 B in assets" (the real values, 20M and $14B, only exist in the animation data) and the headline's animated word is missing ("The wallet solution designed to at scale"). Phantom publishes 27 npm packages with about 58,000 weekly downloads.Source

Add hreflang between en and en-GB now, then translate the top Crypto 101 and security guides for the two or three biggest non-English markets, checked by native speakers and local compliance.

Safety and how-to content earns trust and search traffic in markets where English pages rank poorly.

• Local rules differ

  Start with education, not product promotion.

• Your websiteSitemaps (checked October 22, 2026): 295 main URLs plus 300 /apps and 5,028 /tokens pages; the only referral page is the terms; /referral, /referrals, /affiliates, /affiliate, /creators, /partners and /ambassadors all return 404; /earn is listed (lastmod June 5, 2026) but returns 404 (checked twice); en-GB copies such as /en-GB/ carry their own canonical and no hreflang.Source
• HiringCompany description in every job post: "Tens of millions of people" use Phantom for "perpetuals, prediction markets, tokenized assets, stablecoins and memes"; "#1 in Google Play's finance category" and "top 50 apps across all categories"; Forbes Fintech 50; "around 180 people, fully remote", "$150M Series C" from a16z, Sequoia Capital and Paradigm.Source
• Your websiteLearn hub: 81 blog posts, 165 Crypto 101 articles, 5 guides; the newest blog post in the sitemap is September 2, 2026. The March 31, 2026 post says everyone in the US can fund Phantom, wire "up to $1M with no Phantom fees", use the Phantom debit card and pay "thousands of Stripe merchants".Source

License the best creator tutorials for the Phantom channel, build playlists per product, add them to Learn articles and the help center, and credit creators with their link.

Creators get reach, Phantom gets a tutorial library, and viewers get answers on the platform they search.

• Creator mistakes on camera

  Legal review before posting.

• ChannelsYouTube @phantom-app: 7,480 subscribers, 78 videos, 734,587 views; also TikTok, Instagram and r/phantom; the iOS app "Phantom: Trading Wallet" is rated 4.78 from 64,247 ratings.Source
• HiringGrowth Partnerships Lead (Remote-US, posted September 11, 2026): builds "Phantom's U.S. influencer program from zero to one", recruiting "influencers, KOLs, and content partners", to "drive new user acquisition and multi-product adoption across spot, perps, and predictions"; works with partners on "reviews, guides, branded content" and with Growth Product on "in-house referral and partner conversion tracking systems", "attribution, and reporting".Source
• HiringSenior Copywriter (brand creative, Remote-US, posted August 19, 2026): copy for "website, email, social media, push notifications, in-app communications, blogs, newsletters, and press releases", across "product, partnerships, brand, content, influencer, and experiential marketing", for "20M+ monthly active users"; asked to "use data-driven insights to optimize copy performance".Source
• Your websiteLearn hub: 81 blog posts, 165 Crypto 101 articles, 5 guides; the newest blog post in the sitemap is September 2, 2026. The March 31, 2026 post says everyone in the US can fund Phantom, wire "up to $1M with no Phantom fees", use the Phantom debit card and pay "thousands of Stripe merchants".Source

Set a goal for Connect integrations, offer partner support and co-marketing, track how many Connect users later install the app, and report it as a growth channel.

Distribution through other apps scales beyond paid and creator channels.

• Partners see it as competition

  Keep users in their app; offer the upgrade as optional.

• Your websitePhantom Connect page: a "free Phantom Connect SDK" with Google or Apple login; the user and asset counters are animated, so the page's HTML reads "0 0 M Phantom users holding $ 0 0 B in assets" (the real values, 20M and $14B, only exist in the animation data) and the headline's animated word is missing ("The wallet solution designed to at scale"). Phantom publishes 27 npm packages with about 58,000 weekly downloads.Source
• HiringHead of Business and Corporate Development (Remote-US, posted July 31, 2026): leads "partnerships, strategic intelligence, and M&A", deepening "partnerships across crypto and traditional fintech" to "drive distribution and revenue"; owns "business development strategy across user growth, monetization, and platform expansion".Source
• Your websiteApp directory: 300 /apps pages. /apps/aave has the title "Aave", a one-line description, "Key Metrics" (Transactions 2,059, Connections 32,312, Active Users 2,203), "Apps you might like" and a QR code to open it in the mobile app.Source

After two US quarters, open a UK creator cohort with UK-specific claims and risk wording approved by Legal, linked to the en-GB pages.

A proven playbook moves faster in a second English-speaking market.

• Regulatory risk

  Launch only with Legal sign-off.

• Your websiteSitemaps (checked October 22, 2026): 295 main URLs plus 300 /apps and 5,028 /tokens pages; the only referral page is the terms; /referral, /referrals, /affiliates, /affiliate, /creators, /partners and /ambassadors all return 404; /earn is listed (lastmod June 5, 2026) but returns 404 (checked twice); en-GB copies such as /en-GB/ carry their own canonical and no hreflang.Source
• Your websitePrediction Markets page: "hundreds of curated markets across sports, politics, crypto, culture", trades from "as little as $1", "a live chat for every market"; the site also has US prediction markets disclosures (updated October 22, 2026), product disclosures and a UK risk summary.Source
• Your websiteReferral Program Terms (last updated August 19, 2026): section 7 "Creator Tier" offers creators and affiliates "escalated Fee Share rates, longer earning windows, adjustable referrer/referee reward splits, per-campaign tracking, and different payout timing" under a separate Creator Agreement; section 12 bars paid search on "Phantom" and paid social "except as permitted in a Creator Agreement", and requires disclosure of "any material connection".Source
• HiringGrowth Partnerships Lead (Remote-US, posted September 11, 2026): builds "Phantom's U.S. influencer program from zero to one", recruiting "influencers, KOLs, and content partners", to "drive new user acquisition and multi-product adoption across spot, perps, and predictions"; works with partners on "reviews, guides, branded content" and with Growth Product on "in-house referral and partner conversion tracking systems", "attribution, and reporting".Source

Publish a twice-yearly report on scams detected and blocked, common patterns and tips, and give creators a safety segment for their content.

Measured safety builds trust that marketing cannot buy.

• Revealing detection methods

  Share outcomes, not methods.

• HiringStaff Engineer, Full Stack (Trust, Safety & Risk) (posted September 21, 2026): "real-time risk controls" for "ACH, debit cards, onramps, off-ramps", "scam and abuse detection" for malicious wallets and behavior, and KYC and transaction monitoring, for "a new, high-impact function at Phantom".Source
• HiringVIP Account Manager (posted September 7, 2026): "We are launching an invite only VIP program in app messaging with a real person"; the first dedicated hire; meets members "in-app chat first, plus email, X, Telegram, and Discord"; handles "compromised wallets, missing funds, and large transactions"; "you would never ask anyone for a seed phrase"; scaling "from a small founding cohort to thousands of members".Source
• Competitor researchRivals' own homepages: MetaMask, "Buy, sell, swap, earn, and spend BTC, ETH, SOL and more"; Trust Wallet, "The leading self-custody multi-chain platform"; Backpack, "Crypto Exchange & Wallet"; Solflare, "The best Solana wallet to trade, stake & hold crypto"; Rabby, "Your Go-to Wallet for Ethereum and EVM".See the research Source

Review the template with Legal, decide which sections stay, keep explainers on supply, fees and safety, and set a rule for automated content on token pages.

Clear, factual token pages protect the brand and the creator program.

• Traffic drop

  Keep factual content that answers search questions.

• Your websiteToken pages (5,028): /tokens/bitcoin's description promises "implied market-cap math for any target"; the page has a "BTC price prediction & outlook" section, a "What would it take for BTC to reach $X?" table and "Can BTC reach $200,000?", each with "This is not financial advice", next to "How to buy Bitcoin (BTC) in Phantom".Source
• HiringGrowth Partnerships Lead (Remote-US, posted September 11, 2026): builds "Phantom's U.S. influencer program from zero to one", recruiting "influencers, KOLs, and content partners", to "drive new user acquisition and multi-product adoption across spot, perps, and predictions"; works with partners on "reviews, guides, branded content" and with Growth Product on "in-house referral and partner conversion tracking systems", "attribution, and reporting".Source
• Your websiteReferral Program Terms (last updated August 19, 2026): section 7 "Creator Tier" offers creators and affiliates "escalated Fee Share rates, longer earning windows, adjustable referrer/referee reward splits, per-campaign tracking, and different payout timing" under a separate Creator Agreement; section 12 bars paid search on "Phantom" and paid social "except as permitted in a Creator Agreement", and requires disclosure of "any material connection".Source

Render the real figures (20M users, $14B in assets) and the full headline in the HTML, and start the animation from them.

Developers and AI tools read the page text; zeros undersell the SDK.

• Animation breaks

  Test on all browsers.

• Your websitePhantom Connect page: a "free Phantom Connect SDK" with Google or Apple login; the user and asset counters are animated, so the page's HTML reads "0 0 M Phantom users holding $ 0 0 B in assets" (the real values, 20M and $14B, only exist in the animation data) and the headline's animated word is missing ("The wallet solution designed to at scale"). Phantom publishes 27 npm packages with about 58,000 weekly downloads.Source
• HiringHead of Business and Corporate Development (Remote-US, posted July 31, 2026): leads "partnerships, strategic intelligence, and M&A", deepening "partnerships across crypto and traditional fintech" to "drive distribution and revenue"; owns "business development strategy across user growth, monetization, and platform expansion".Source