Platform Engineering growth playbook

Put every event on /events with one card each (format, city, date, price, ticket link to Luma or the event site), filters by city and format, and a "Next events" strip on the homepage above the content library. Add the same feed to the Platform Weekly newsletter and to event pages as "also coming to your city". Tag each link so ticket sales can be traced back to the site.

Visitors who already trust the community are the cheapest ticket buyers, and a single calendar turns every webinar visitor into a prospect for the flagship events.

[ ] Every ticketed event as a card (format, city, date, price, link)
[ ] City and format filters
[ ] "Next events" strip on the homepage
[ ] Same feed in Platform Weekly
[ ] UTMs on every ticket link
[ ] "Also coming to your city" on each event page
[ ] Weekly report of tickets by source

• The page gets crowded

  Show the next six events, with a full calendar link.

• Separate domains split analytics

  Use one UTM scheme across all sites.

• Your websiteEvents page ("Upcoming events", meta description "Find your local chapter and check out our upcoming talks"): lists five 45-minute virtual sessions (October 29 to November 19) and one San Francisco meetup registered on Luma, then "Previous events". It does not list any PlatformCon Live Day, AgenticCon or House of Kube event.Source
• Your websiteHomepage (checked October 22, 2026): "280,000+ Members globally", "25,000+ Active Slack members", "4,000+ Certified platform engineers", sections for the tooling landscape, "Learn with Luca: 101 Platform Engineering", reports and the university, and a top bar "Benchmark your salary in 3 minutes". The page body has no upcoming-events section: PlatformCon appears only as a footer link and AgenticCon only as an image banner inside a menu.Source
• PlatformConplatformcon.com ("PlatformCon 2027"): Live Days in Sydney (28 October 2026), São Paulo (7 November 2026), San Francisco (24 February 2027) and London (22 June 2027), each "Tickets on sale"; "Hundreds of speakers. Six different cities."; "100s of hours from the archive, free to watch". Further down the page one date is spelled "28 Octorber 2026".Source
• AgenticConagenticcon.com: "25 FEB 2027 · SAN FRANCISCO", "SUPER EARLY BIRD $99", "TWO DAYS, ONE STACK: PLATFORMCON SF + AGENTICCON", "300 LEADERS AND EXECS IN THE ROOM", "50K+ VIRTUAL ATTENDEES", "1M+ VIEWS IN THE FIRST MONTH", "Carried to the largest platform engineering community, 300K+ globally"; run "By Weave Intelligence".Source
• House of Kubehouseofkube.com: "Welcome to the hottest party in cloud native", with November dates in London and Amsterdam; the events role calls it "the largest party in the cloud native world".Source
• HiringSenior Events Growth Manager (Berlin, posted October 19, 2026, reporting to the Head of Growth): will "Own registration and attendance growth for PlatformCon and AgenticCon ticket sales, and for every other event we run, across San Francisco, London, Sydney, New York, Berlin and Amsterdam", "Build growth loops" so "we have an audience to pull from in every city", "Own our event pages on Luma", plan "for a high attendance rate, so the right people do not just register but actually show up", and use HubSpot and Luma for segments. Within 90 days: a playbook "from audience to event page to campaigns to attendance".Source

Define each figure (community members, newsletter subscribers, Slack, PlatformCon participants), pick one current number for each, and update every page and template. Add a small "how we count" note to the vendor page.

Consistent, defined numbers are what sponsors check before they buy and what press repeats.

• A lower number looks smaller

  Show each figure with its definition.

• Your websiteAudience size is stated four ways: "280,000+" (homepage and vendor page), "300K+ globally" (AgenticCon), "150k+ platform engineers" and a newsletter network "of over 150k+ readers" (Ambassador page), and "a community of 35,000+ platform engineers" (a current job post).Source
• Your websiteVendor Opportunities page: "Reach the world's largest audience of platform engineers", a 2026 events calendar with PlatformCon Flagship Week, the World Tour and satellite events at industry conferences (some "SOLD OUT"). A section heading reads "IN-PERSION EVENTS", and the "Digital media & demand gen" card repeats the in-person events text word for word ("Get face-to-face with your buyers where it matters most. Sponsor PlatformCon, House of Kube parties...").Source
• Your websiteHomepage (checked October 22, 2026): "280,000+ Members globally", "25,000+ Active Slack members", "4,000+ Certified platform engineers", sections for the tooling landscape, "Learn with Luca: 101 Platform Engineering", reports and the university, and a top bar "Benchmark your salary in 3 minutes". The page body has no upcoming-events section: PlatformCon appears only as a footer link and AgenticCon only as an image banner inside a menu.Source
• HiringAI Content Systems Engineer (remote Europe, posted September 28, 2026): will "Take technical ownership of our content and design factory" with "automation pipelines, quality management, and agent orchestration that let a small team produce at scale", using tools such as AirOps, n8n and Supabase. The post says PlatformCon "brings together over 35,000+ participants every year" and calls the audience "a community of 35,000+ platform engineers worldwide".Source

Write the media card (newsletter placements, sponsored webinars, Weave Intelligence reports, YouTube), fix the heading and the date, and add one sponsor result per channel.

Sponsors buying media need to see what media is on offer, and clean copy signals a professional partner.

• More inquiries for low-margin media

  Show minimum packages.

• Your websiteVendor Opportunities page: "Reach the world's largest audience of platform engineers", a 2026 events calendar with PlatformCon Flagship Week, the World Tour and satellite events at industry conferences (some "SOLD OUT"). A section heading reads "IN-PERSION EVENTS", and the "Digital media & demand gen" card repeats the in-person events text word for word ("Get face-to-face with your buyers where it matters most. Sponsor PlatformCon, House of Kube parties...").Source
• PlatformConplatformcon.com ("PlatformCon 2027"): Live Days in Sydney (28 October 2026), São Paulo (7 November 2026), San Francisco (24 February 2027) and London (22 June 2027), each "Tickets on sale"; "Hundreds of speakers. Six different cities."; "100s of hours from the archive, free to watch". Further down the page one date is spelled "28 Octorber 2026".Source
• Your websiteReports page: research "powered by our analyst team at Weave Intelligence": State of Platform Engineering Volume 4 ("insights from 500+ practitioners"), reference architectures for IDPs on AWS, Azure and GCP, and commissioned reports such as "Building the sovereign Internal Developer Platform".Source

Exclude thank-you pages from the sitemap, merge duplicate job posts (keep one, redirect the rest), expire filled jobs automatically, and add the cleanup to the content pipeline.

A clean sitemap gets new events and articles indexed faster.

• Employers want old posts kept

  Keep active posts only.

• Your websiteSitemap (1,434 URLs, checked October 22, 2026): 380 job URLs with 347 distinct titles (several posted two or three times), 208 tool pages, 208 blog posts, 206 event pages, 41 talks-library pages, 19 reports and 84 "/thank-you/" registration pages that carry a noindex tag but are still listed.Source
• HiringAI Content Systems Engineer (remote Europe, posted September 28, 2026): will "Take technical ownership of our content and design factory" with "automation pipelines, quality management, and agent orchestration that let a small team produce at scale", using tools such as AirOps, n8n and Supabase. The post says PlatformCon "brings together over 35,000+ participants every year" and calls the audience "a community of 35,000+ platform engineers worldwide".Source

Swap embedded players for poster images that load on click, compress the hero background image, and review the 22 third-party services for ones no longer used.

A lighter page loads faster for mobile visitors and leaves room for the new events strip.

• Fewer video plays

  Track plays before and after.

• Google PageSpeedMobile lab test of the homepage: performance 34, Largest Contentful Paint 6.4 s (the hero background image), 10.3 MB downloaded, of which YouTube embeds are 6.8 MB, across 22 third-party services. Real Chrome visitors pass Core Web Vitals: origin LCP 1.2 s, INP 88 ms, CLS 0.02.Source
• Your websiteHomepage (checked October 22, 2026): "280,000+ Members globally", "25,000+ Active Slack members", "4,000+ Certified platform engineers", sections for the tooling landscape, "Learn with Luca: 101 Platform Engineering", reports and the university, and a top bar "Benchmark your salary in 3 minutes". The page body has no upcoming-events section: PlatformCon appears only as a footer link and AgenticCon only as an image banner inside a menu.Source

Standardize the sequence on Luma and HubSpot: calendar invite at signup, reminder a week and a day before, a speaker question the morning of, a Slack post an hour before, and for no-shows a recording link plus the next event in their city.

Reminders with a reason to attend raise show-up rates, and no-show follow-up keeps people in the audience.

• Too many emails

  Cap at five touches.

• HiringSenior Events Growth Manager (Berlin, posted October 19, 2026, reporting to the Head of Growth): will "Own registration and attendance growth for PlatformCon and AgenticCon ticket sales, and for every other event we run, across San Francisco, London, Sydney, New York, Berlin and Amsterdam", "Build growth loops" so "we have an audience to pull from in every city", "Own our event pages on Luma", plan "for a high attendance rate, so the right people do not just register but actually show up", and use HubSpot and Luma for segments. Within 90 days: a playbook "from audience to event page to campaigns to attendance".Source
• Your websiteEvents page ("Upcoming events", meta description "Find your local chapter and check out our upcoming talks"): lists five 45-minute virtual sessions (October 29 to November 19) and one San Francisco meetup registered on Luma, then "Previous events". It does not list any PlatformCon Live Day, AgenticCon or House of Kube event.Source
• YouTubeThe Platform Engineering YouTube channel (@PlatformEngineering) has about 37,100 subscribers and 1,360 videos; every webinar page links to it for the recording.Source

Invite each chapter's members to a Luma city calendar and HubSpot city segment, give organizers a chapter discount code for the nearest Live Day or AgenticCon, and run a chapter meetup in each city in the month before each flagship event.

Local chapters are the warmest audience for the flagship events, and organizers become a distributed sales team.

• Organizers feel used

  Give them speaking and VIP perks.

• Your websiteAbout page: the community began with "Platform Engineers Meetup groups all over Europe"; "Find your local community" lists 29 city chapters (Barcelona to Austin, including Berlin, London, New York City, SF & Bay Area, Sydney and Amsterdam), each "Join chapter" linking to a meetup.com group; the Berlin chapter is labelled "Platform Engineers Platform".Source
• HiringSenior Events Growth Manager (Berlin, posted October 19, 2026, reporting to the Head of Growth): will "Own registration and attendance growth for PlatformCon and AgenticCon ticket sales, and for every other event we run, across San Francisco, London, Sydney, New York, Berlin and Amsterdam", "Build growth loops" so "we have an audience to pull from in every city", "Own our event pages on Luma", plan "for a high attendance rate, so the right people do not just register but actually show up", and use HubSpot and Luma for segments. Within 90 days: a playbook "from audience to event page to campaigns to attendance".Source
• PlatformConplatformcon.com ("PlatformCon 2027"): Live Days in Sydney (28 October 2026), São Paulo (7 November 2026), San Francisco (24 February 2027) and London (22 June 2027), each "Tickets on sale"; "Hundreds of speakers. Six different cities."; "100s of hours from the archive, free to watch". Further down the page one date is spelled "28 Octorber 2026".Source
• AgenticConagenticcon.com: "25 FEB 2027 · SAN FRANCISCO", "SUPER EARLY BIRD $99", "TWO DAYS, ONE STACK: PLATFORMCON SF + AGENTICCON", "300 LEADERS AND EXECS IN THE ROOM", "50K+ VIRTUAL ATTENDEES", "1M+ VIEWS IN THE FIRST MONTH", "Carried to the largest platform engineering community, 300K+ globally"; run "By Weave Intelligence".Source

Issue every ambassador a personal code (discount for buyers, reward for the ambassador), share a monthly leaderboard, and give the top sellers a stage slot or VIP dinner.

Engineers trust peers more than ads, and tracked codes show which voices sell.

• Code leakage to coupon sites

  Limit uses per code.

• Your websiteAmbassador program benefits: content in the blog and newsletter, "PlatformCon VIP" talk-submission support, and "Discounts on courses, PlatformCon tickets, trainings, and sponsorships and the ability to participate in affiliate referral programs throughout the community ecosystem".Source
• HiringSenior Events Growth Manager (Berlin, posted October 19, 2026, reporting to the Head of Growth): will "Own registration and attendance growth for PlatformCon and AgenticCon ticket sales, and for every other event we run, across San Francisco, London, Sydney, New York, Berlin and Amsterdam", "Build growth loops" so "we have an audience to pull from in every city", "Own our event pages on Luma", plan "for a high attendance rate, so the right people do not just register but actually show up", and use HubSpot and Luma for segments. Within 90 days: a playbook "from audience to event page to campaigns to attendance".Source
• AgenticConagenticcon.com: "25 FEB 2027 · SAN FRANCISCO", "SUPER EARLY BIRD $99", "TWO DAYS, ONE STACK: PLATFORMCON SF + AGENTICCON", "300 LEADERS AND EXECS IN THE ROOM", "50K+ VIRTUAL ATTENDEES", "1M+ VIEWS IN THE FIRST MONTH", "Carried to the largest platform engineering community, 300K+ globally"; run "By Weave Intelligence".Source

Create a certified-alumni segment, offer early access and an alumni lounge at Live Days and AgenticCon, and advertise certification exams on-site. Invite them to submit talks.

Alumni have shown commitment, so they convert and return at higher rates.

• Over-mailing

  Merge with the regular sequence.

• Your websiteHomepage (checked October 22, 2026): "280,000+ Members globally", "25,000+ Active Slack members", "4,000+ Certified platform engineers", sections for the tooling landscape, "Learn with Luca: 101 Platform Engineering", reports and the university, and a top bar "Benchmark your salary in 3 minutes". The page body has no upcoming-events section: PlatformCon appears only as a footer link and AgenticCon only as an image banner inside a menu.Source
• HiringSenior Events Growth Manager (Berlin, posted October 19, 2026, reporting to the Head of Growth): will "Own registration and attendance growth for PlatformCon and AgenticCon ticket sales, and for every other event we run, across San Francisco, London, Sydney, New York, Berlin and Amsterdam", "Build growth loops" so "we have an audience to pull from in every city", "Own our event pages on Luma", plan "for a high attendance rate, so the right people do not just register but actually show up", and use HubSpot and Luma for segments. Within 90 days: a playbook "from audience to event page to campaigns to attendance".Source
• Your websiteAmbassador program benefits: content in the blog and newsletter, "PlatformCon VIP" talk-submission support, and "Discounts on courses, PlatformCon tickets, trainings, and sponsorships and the ability to participate in affiliate referral programs throughout the community ecosystem".Source

Build a pipeline that turns each recording into a blog summary, three clips, a newsletter item, a talks-library page with transcript and chapters, and social posts, with a human editor approving the set before publishing.

Each talk keeps working for months in search, social and the newsletter, and promotes the next event.

• Generic AI copy

  Editor sign-off and style guide.

• HiringAI Content Systems Engineer (remote Europe, posted September 28, 2026): will "Take technical ownership of our content and design factory" with "automation pipelines, quality management, and agent orchestration that let a small team produce at scale", using tools such as AirOps, n8n and Supabase. The post says PlatformCon "brings together over 35,000+ participants every year" and calls the audience "a community of 35,000+ platform engineers worldwide".Source
• YouTubeThe Platform Engineering YouTube channel (@PlatformEngineering) has about 37,100 subscribers and 1,360 videos; every webinar page links to it for the recording.Source
• Your websiteSitemap (1,434 URLs, checked October 22, 2026): 380 job URLs with 347 distinct titles (several posted two or three times), 208 tool pages, 208 blog posts, 206 event pages, 41 talks-library pages, 19 reports and 84 "/thank-you/" registration pages that carry a noindex tag but are still listed.Source

Create one record per sponsor commitment that generates tasks for sales, content and events, shows due dates and status to the sponsor, and ends with an automatic results report.

Reliable delivery and visible results drive renewals, the cheapest sponsor revenue.

• Teams keep old habits

  Retire the spreadsheets on launch.

• HiringHead of Business Operations (Berlin, posted October 6, 2026): the company behind platformengineering.org and PlatformCon has "manual handovers, disconnected information and processes that depend too much on particular people". Questions to tackle: "How do we turn a customer commitment into a reliable delivery process across sales, content and events?" and how to make recurring work "such as publishing a webinar or delivering a sponsored asset, easy to run consistently". The role manages revenue operations and systems engineering specialists.Source
• Your websiteVendor Opportunities page: "Reach the world's largest audience of platform engineers", a 2026 events calendar with PlatformCon Flagship Week, the World Tour and satellite events at industry conferences (some "SOLD OUT"). A section heading reads "IN-PERSION EVENTS", and the "Digital media & demand gen" card repeats the in-person events text word for word ("Get face-to-face with your buyers where it matters most. Sponsor PlatformCon, House of Kube parties...").Source

Combine Luma, HubSpot and video data into a standard report per sponsor: attendees by role and company size, booth or session leads, views, and follow-up recommendations, delivered within seven days.

Fast, concrete proof makes renewal the default.

• Privacy rules

  Share only consented leads.

• AgenticConagenticcon.com: "25 FEB 2027 · SAN FRANCISCO", "SUPER EARLY BIRD $99", "TWO DAYS, ONE STACK: PLATFORMCON SF + AGENTICCON", "300 LEADERS AND EXECS IN THE ROOM", "50K+ VIRTUAL ATTENDEES", "1M+ VIEWS IN THE FIRST MONTH", "Carried to the largest platform engineering community, 300K+ globally"; run "By Weave Intelligence".Source
• HiringHead of Business Operations (Berlin, posted October 6, 2026): the company behind platformengineering.org and PlatformCon has "manual handovers, disconnected information and processes that depend too much on particular people". Questions to tackle: "How do we turn a customer commitment into a reliable delivery process across sales, content and events?" and how to make recurring work "such as publishing a webinar or delivering a sponsored asset, easy to run consistently". The role manages revenue operations and systems engineering specialists.Source
• Your websiteVendor Opportunities page: "Reach the world's largest audience of platform engineers", a 2026 events calendar with PlatformCon Flagship Week, the World Tour and satellite events at industry conferences (some "SOLD OUT"). A section heading reads "IN-PERSION EVENTS", and the "Digital media & demand gen" card repeats the in-person events text word for word ("Get face-to-face with your buyers where it matters most. Sponsor PlatformCon, House of Kube parties...").Source

After the benchmark result, show the next event in the respondent's city and the certification that lifts pay most for their role; add the answers to HubSpot city and seniority segments.

A tool people want becomes the richest audience-building step in the funnel.

• Salary data sensitivity

  Use aggregated data only and ask consent.

• Your websiteHomepage (checked October 22, 2026): "280,000+ Members globally", "25,000+ Active Slack members", "4,000+ Certified platform engineers", sections for the tooling landscape, "Learn with Luca: 101 Platform Engineering", reports and the university, and a top bar "Benchmark your salary in 3 minutes". The page body has no upcoming-events section: PlatformCon appears only as a footer link and AgenticCon only as an image banner inside a menu.Source
• HiringSenior Events Growth Manager (Berlin, posted October 19, 2026, reporting to the Head of Growth): will "Own registration and attendance growth for PlatformCon and AgenticCon ticket sales, and for every other event we run, across San Francisco, London, Sydney, New York, Berlin and Amsterdam", "Build growth loops" so "we have an audience to pull from in every city", "Own our event pages on Luma", plan "for a high attendance rate, so the right people do not just register but actually show up", and use HubSpot and Luma for segments. Within 90 days: a playbook "from audience to event page to campaigns to attendance".Source

Offer a two-day bundle, announce it first to the 25,000+ Slack members and newsletter readers with a deadline, and use company-team pricing for groups of five or more.

A bundle raises revenue per attendee and makes the trip easier to justify.

• Cannibalizes single tickets

  Price the bundle above either ticket.

• AgenticConagenticcon.com: "25 FEB 2027 · SAN FRANCISCO", "SUPER EARLY BIRD $99", "TWO DAYS, ONE STACK: PLATFORMCON SF + AGENTICCON", "300 LEADERS AND EXECS IN THE ROOM", "50K+ VIRTUAL ATTENDEES", "1M+ VIEWS IN THE FIRST MONTH", "Carried to the largest platform engineering community, 300K+ globally"; run "By Weave Intelligence".Source
• PlatformConplatformcon.com ("PlatformCon 2027"): Live Days in Sydney (28 October 2026), São Paulo (7 November 2026), San Francisco (24 February 2027) and London (22 June 2027), each "Tickets on sale"; "Hundreds of speakers. Six different cities."; "100s of hours from the archive, free to watch". Further down the page one date is spelled "28 Octorber 2026".Source
• Your websiteHomepage (checked October 22, 2026): "280,000+ Members globally", "25,000+ Active Slack members", "4,000+ Certified platform engineers", sections for the tooling landscape, "Learn with Luca: 101 Platform Engineering", reports and the university, and a top bar "Benchmark your salary in 3 minutes". The page body has no upcoming-events section: PlatformCon appears only as a footer link and AgenticCon only as an image banner inside a menu.Source

Add end screens, pinned comments and description links to the next Live Day or AgenticCon on the top 100 videos by views, and update them before each sale window.

It reaches engaged viewers at no media cost.

• Viewers ignore links

  Mention the event in new video intros.

• YouTubeThe Platform Engineering YouTube channel (@PlatformEngineering) has about 37,100 subscribers and 1,360 videos; every webinar page links to it for the recording.Source
• PlatformConplatformcon.com ("PlatformCon 2027"): Live Days in Sydney (28 October 2026), São Paulo (7 November 2026), San Francisco (24 February 2027) and London (22 June 2027), each "Tickets on sale"; "Hundreds of speakers. Six different cities."; "100s of hours from the archive, free to watch". Further down the page one date is spelled "28 Octorber 2026".Source
• AgenticConagenticcon.com: "25 FEB 2027 · SAN FRANCISCO", "SUPER EARLY BIRD $99", "TWO DAYS, ONE STACK: PLATFORMCON SF + AGENTICCON", "300 LEADERS AND EXECS IN THE ROOM", "50K+ VIRTUAL ATTENDEES", "1M+ VIEWS IN THE FIRST MONTH", "Carried to the largest platform engineering community, 300K+ globally"; run "By Weave Intelligence".Source

Publish a transcript, chapters, a summary and key quotes on each talks-library page, with structured data for the video and links to related reports and the next event.

Transcribed talks rank for long-tail questions and give assistants something to quote.

• Transcript errors

  Editor review.

• Your websiteSitemap (1,434 URLs, checked October 22, 2026): 380 job URLs with 347 distinct titles (several posted two or three times), 208 tool pages, 208 blog posts, 206 event pages, 41 talks-library pages, 19 reports and 84 "/thank-you/" registration pages that carry a noindex tag but are still listed.Source
• PlatformConplatformcon.com ("PlatformCon 2027"): Live Days in Sydney (28 October 2026), São Paulo (7 November 2026), San Francisco (24 February 2027) and London (22 June 2027), each "Tickets on sale"; "Hundreds of speakers. Six different cities."; "100s of hours from the archive, free to watch". Further down the page one date is spelled "28 Octorber 2026".Source
• HiringAI Content Systems Engineer (remote Europe, posted September 28, 2026): will "Take technical ownership of our content and design factory" with "automation pipelines, quality management, and agent orchestration that let a small team produce at scale", using tools such as AirOps, n8n and Supabase. The post says PlatformCon "brings together over 35,000+ participants every year" and calls the audience "a community of 35,000+ platform engineers worldwide".Source

Offer a benchmark: teams answer a short maturity survey, see their position against peers by size and industry, and can buy an advisory session or team certification. Aggregated results feed the yearly report.

It converts research into a recurring product and a lead source for training and advisory.

• Small samples

  Show peers only above a minimum size.

• Your websiteReports page: research "powered by our analyst team at Weave Intelligence": State of Platform Engineering Volume 4 ("insights from 500+ practitioners"), reference architectures for IDPs on AWS, Azure and GCP, and commissioned reports such as "Building the sovereign Internal Developer Platform".Source
• Your websiteHomepage (checked October 22, 2026): "280,000+ Members globally", "25,000+ Active Slack members", "4,000+ Certified platform engineers", sections for the tooling landscape, "Learn with Luca: 101 Platform Engineering", reports and the university, and a top bar "Benchmark your salary in 3 minutes". The page body has no upcoming-events section: PlatformCon appears only as a footer link and AgenticCon only as an image banner inside a menu.Source

Create one hub per top city (San Francisco, London, New York, Berlin, Amsterdam, Sydney) with a local calendar, a local organizer team, a quarterly meetup, the Live Day and the party, and one city sponsor package.

A city brand compounds attendance and gives sponsors a local year-round option.

• Organizer burnout

  Pay or reward organizers.

• Your websiteAbout page: the community began with "Platform Engineers Meetup groups all over Europe"; "Find your local community" lists 29 city chapters (Barcelona to Austin, including Berlin, London, New York City, SF & Bay Area, Sydney and Amsterdam), each "Join chapter" linking to a meetup.com group; the Berlin chapter is labelled "Platform Engineers Platform".Source
• PlatformConplatformcon.com ("PlatformCon 2027"): Live Days in Sydney (28 October 2026), São Paulo (7 November 2026), San Francisco (24 February 2027) and London (22 June 2027), each "Tickets on sale"; "Hundreds of speakers. Six different cities."; "100s of hours from the archive, free to watch". Further down the page one date is spelled "28 Octorber 2026".Source
• House of Kubehouseofkube.com: "Welcome to the hottest party in cloud native", with November dates in London and Amsterdam; the events role calls it "the largest party in the cloud native world".Source
• HiringSenior Events Growth Manager (Berlin, posted October 19, 2026, reporting to the Head of Growth): will "Own registration and attendance growth for PlatformCon and AgenticCon ticket sales, and for every other event we run, across San Francisco, London, Sydney, New York, Berlin and Amsterdam", "Build growth loops" so "we have an audience to pull from in every city", "Own our event pages on Luma", plan "for a high attendance rate, so the right people do not just register but actually show up", and use HubSpot and Luma for segments. Within 90 days: a playbook "from audience to event page to campaigns to attendance".Source

Package an annual team pass: tickets to Live Days and AgenticCon, certification seats, the maturity benchmark and a private roundtable. Sell through enterprise sales and the certified-provider partners.

One deal replaces many small purchases and locks in attendance for the year.

• Low usage

  Assign a contact per team.

• Your websiteHomepage (checked October 22, 2026): "280,000+ Members globally", "25,000+ Active Slack members", "4,000+ Certified platform engineers", sections for the tooling landscape, "Learn with Luca: 101 Platform Engineering", reports and the university, and a top bar "Benchmark your salary in 3 minutes". The page body has no upcoming-events section: PlatformCon appears only as a footer link and AgenticCon only as an image banner inside a menu.Source
• AgenticConagenticcon.com: "25 FEB 2027 · SAN FRANCISCO", "SUPER EARLY BIRD $99", "TWO DAYS, ONE STACK: PLATFORMCON SF + AGENTICCON", "300 LEADERS AND EXECS IN THE ROOM", "50K+ VIRTUAL ATTENDEES", "1M+ VIEWS IN THE FIRST MONTH", "Carried to the largest platform engineering community, 300K+ globally"; run "By Weave Intelligence".Source
• Your websiteReports page: research "powered by our analyst team at Weave Intelligence": State of Platform Engineering Volume 4 ("insights from 500+ practitioners"), reference architectures for IDPs on AWS, Azure and GCP, and commissioned reports such as "Building the sovereign Internal Developer Platform".Source

Two weeks before each in-person event, open a Slack channel where ticket holders post what they are working on, then suggest three introductions per person and reserve tables by topic.

Planned introductions make the event worth the trip and raise show-up and repeat rates.

• Low participation

  Seed with ambassadors.

• Your websiteHomepage (checked October 22, 2026): "280,000+ Members globally", "25,000+ Active Slack members", "4,000+ Certified platform engineers", sections for the tooling landscape, "Learn with Luca: 101 Platform Engineering", reports and the university, and a top bar "Benchmark your salary in 3 minutes". The page body has no upcoming-events section: PlatformCon appears only as a footer link and AgenticCon only as an image banner inside a menu.Source
• HiringSenior Events Growth Manager (Berlin, posted October 19, 2026, reporting to the Head of Growth): will "Own registration and attendance growth for PlatformCon and AgenticCon ticket sales, and for every other event we run, across San Francisco, London, Sydney, New York, Berlin and Amsterdam", "Build growth loops" so "we have an audience to pull from in every city", "Own our event pages on Luma", plan "for a high attendance rate, so the right people do not just register but actually show up", and use HubSpot and Luma for segments. Within 90 days: a playbook "from audience to event page to campaigns to attendance".Source

Use Luma registration with a city opt-in, a photo-booth sign-up for Platform Weekly, and a follow-up with the next Live Day and the nearest chapter.

The party becomes the top of the funnel for paid events.

• Guests dislike sales at a party

  Keep it to one opt-in.

• House of Kubehouseofkube.com: "Welcome to the hottest party in cloud native", with November dates in London and Amsterdam; the events role calls it "the largest party in the cloud native world".Source
• HiringSenior Events Growth Manager (Berlin, posted October 19, 2026, reporting to the Head of Growth): will "Own registration and attendance growth for PlatformCon and AgenticCon ticket sales, and for every other event we run, across San Francisco, London, Sydney, New York, Berlin and Amsterdam", "Build growth loops" so "we have an audience to pull from in every city", "Own our event pages on Luma", plan "for a high attendance rate, so the right people do not just register but actually show up", and use HubSpot and Luma for segments. Within 90 days: a playbook "from audience to event page to campaigns to attendance".Source
• Your websiteAbout page: the community began with "Platform Engineers Meetup groups all over Europe"; "Find your local community" lists 29 city chapters (Barcelona to Austin, including Berlin, London, New York City, SF & Bay Area, Sydney and Amsterdam), each "Join chapter" linking to a meetup.com group; the Berlin chapter is labelled "Platform Engineers Platform".Source