Precisely growth playbook

Pre-render the documentation pages to static HTML (each API product, endpoint reference, quick start and MCP setup) with their own titles and descriptions; serve a real robots.txt and an XML sitemap; publish an llms.txt and the OpenAPI specs at stable public URLs; and link the docs from the main site's product pages. Apply the same to the older developer.precisely.com, or redirect it page by page to the new docs.

Developers choose APIs they can learn without signing up, and AI coding assistants now write much of the integration code. Docs that machines can read turn every "how do I" question into a trial.

[ ] robots.txt returns a text file
[ ] sitemap.xml lists every docs page
[ ] Each docs page has its own HTML title and description
[ ] Content present without JavaScript
[ ] OpenAPI specs at stable public URLs
[ ] llms.txt with links to quick starts
[ ] Old portal pages redirect to new ones

• Docs behind login

  Keep reference docs public; gate only keys and usage.

• Duplicate content between portals

  Redirect the old pages rather than keeping both.

• Your websiteDeveloper Portal check (October 22, 2026, repeated): every URL on developer.cloud.precisely.com, including robots.txt, sitemap.xml, llms.txt and product documentation pages such as /apis/products/address-geocode, returns the same 2.8 KB page titled "Developer Portal" with an empty <app-root> element; the content only appears after JavaScript runs. The older portal at developer.precisely.com ("Precisely APIs") behaves the same way.Source
• HiringTechnical Product Marketing Manager (remote US, posted October 5, 2026): help "developers, architects, data practitioners, evaluators and teams building AI-powered applications, agents, and automations understand, evaluate, and adopt Precisely technology"; "Develop technical content — including demonstrations, solutions guides, presentations, videos, and blogs"; "Support developer experiences including developer portals and product-led growth initiatives"; open to "a software engineer, CS graduate, or technical professional looking to transition into product marketing".Source
• Your websiteAPI free trial page: "Build AI workflows on data you can trust with Precisely APIs and MCP server"; "No credit card required · Instant API access · Transparent usage", but no prices, credit amounts or limits on the page; steps end with "Download and deploy the MCP server" from the Developer Portal; "View docs" links to developer.cloud.precisely.com. The page exists only in English: the French, German and Japanese versions return 404, although the site runs in all four languages.Source
• Competitor researchRivals' own homepages: Smarty, "Address Verification for USPS & International Addresses. Try our easy-to-use APIs"; Loqate, "type-ahead, real time address validation and data validation"; Melissa, "Try our easy to-use APIs ... Free Trial Available"; Informatica (now "from Salesforce"), "AI-ready data" for "every agent"; Ataccama, "Agentic Data Trust Software".See the research Source
• Your websiteAPI FAQ: "The APIs have been updated with new branding, expanded capabilities, and a new developer portal. API names, documentation, and endpoints have changed"; "Migrate to the new endpoints listed below as soon as possible to avoid disruption", followed by a migration table from the old APIs (geocode, typeahead, verification, maps, routing, risk, demographics, property) to new products on developer.cloud.precisely.com.Source

Redirect /precisely-apis/ to the new trial page, and add to the new page what the trial includes (credits, length, which APIs), what pay-as-you-go costs after it, and a link to the migration table for existing users.

Developers abandon trials when they cannot see what happens after them, and a single path stops new users landing on retired endpoints.

• Pricing changes often

  Link to one pricing source rather than copying it.

• Your websiteAPI free trial page: "Build AI workflows on data you can trust with Precisely APIs and MCP server"; "No credit card required · Instant API access · Transparent usage", but no prices, credit amounts or limits on the page; steps end with "Download and deploy the MCP server" from the Developer Portal; "View docs" links to developer.cloud.precisely.com. The page exists only in English: the French, German and Japanese versions return 404, although the site runs in all four languages.Source
• Your websiteAn older page, /precisely-apis/, is still in the sitemap: "Try Precisely APIs Free for 30 Days", "up to 2,500 credits to spend for 30 days", "more than 100 APIs exposing more than 220 datasets and covering more than 160 countries"; it links to the old portal developer.precisely.com and its /pricing page.Source
• Your websiteAPI FAQ: "The APIs have been updated with new branding, expanded capabilities, and a new developer portal. API names, documentation, and endpoints have changed"; "Migrate to the new endpoints listed below as soon as possible to avoid disruption", followed by a migration table from the old APIs (geocode, typeahead, verification, maps, routing, risk, demographics, property) to new products on developer.cloud.precisely.com.Source

Link the registry from the trial page, the AI Studio page and each API product page; add a one-command quick start to its README; submit the active servers to the main public MCP directories; and post a short video of the Locate server answering an address question inside an AI assistant.

Developers judge an API by its GitHub presence, and MCP directories are where agent builders look for tools.

• Beta servers disappoint

  Label beta clearly and list known limits.

• GitHubPrecisely's public MCP registry repository, PreciselyData/precisely-mcp-servers (5 stars, 7 forks, October 22, 2026), lists MCP servers for DIS / Locate APIs v2 (68 tools, active), Spectrum, Trillium Quality, Trillium Discovery, Data360 DQ+, EnterWorks, Data360 Analyze and the Geographic Addressing SDK (beta). The homepage and the API trial page do not link to it. The organization also publishes Java, Python and Android SDKs.Source
• Your websiteAPI free trial page: "Build AI workflows on data you can trust with Precisely APIs and MCP server"; "No credit card required · Instant API access · Transparent usage", but no prices, credit amounts or limits on the page; steps end with "Download and deploy the MCP server" from the Developer Portal; "View docs" links to developer.cloud.precisely.com. The page exists only in English: the French, German and Japanese versions return 404, although the site runs in all four languages.Source
• Press releaseMay 5, 2026: Precisely added a Data Integration Agent to the Gio AI Assistant, a data product marketplace through a partnership with Huwise, and "expanded APIs now accessible through a Precisely-hosted MCP (Model Context Protocol) server".Source
• HiringTechnical Product Marketing Manager (remote US, posted October 5, 2026): help "developers, architects, data practitioners, evaluators and teams building AI-powered applications, agents, and automations understand, evaluate, and adopt Precisely technology"; "Develop technical content — including demonstrations, solutions guides, presentations, videos, and blogs"; "Support developer experiences including developer portals and product-led growth initiatives"; open to "a software engineer, CS graduate, or technical professional looking to transition into product marketing".Source

Publish fair comparison pages for the address APIs developers evaluate together: coverage by country, match codes, geocode precision, autocomplete, deployment (cloud, SDK, on-premise), MCP support and trial terms. Include runnable code for each, and keep the facts dated.

Developers compare before they try. Being the page that explains the trade-offs puts Precisely on the shortlist.

• Claims go stale

  Date every table and recheck quarterly.

• Competitor researchRivals' own homepages: Smarty, "Address Verification for USPS & International Addresses. Try our easy-to-use APIs"; Loqate, "type-ahead, real time address validation and data validation"; Melissa, "Try our easy to-use APIs ... Free Trial Available"; Informatica (now "from Salesforce"), "AI-ready data" for "every agent"; Ataccama, "Agentic Data Trust Software".See the research Source
• Your websiteSitemap (3,469 URLs): 1,324 blog posts, 1,829 resource center pages, 120 glossary terms, 316 partner pages and 96 campaign pages, with French, German and Japanese sections; a blog post on transforming address data "in Snowflake with the Precisely Geo Addressing native app"; user forums at community.precisely.com; a YouTube channel with about 1,820 subscribers and 332 videos. No comparison or alternatives pages were found.Source
• HiringSenior Product Manager, Address Validation Solutions: owns "the Geo Addressing SDK and all its deployments" and the backlog for "geocoding, address validation, autocomplete, and addressing SDK products"; turns "customer escalations" into backlog and will "Advise on communications, release-notes and other documentation"; evaluates "AI-driven match-rate improvements".Source
• GitHubPrecisely's public MCP registry repository, PreciselyData/precisely-mcp-servers (5 stars, 7 forks, October 22, 2026), lists MCP servers for DIS / Locate APIs v2 (68 tools, active), Spectrum, Trillium Quality, Trillium Discovery, Data360 DQ+, EnterWorks, Data360 Analyze and the Geographic Addressing SDK (beta). The homepage and the API trial page do not link to it. The organization also publishes Java, Python and Android SDKs.Source

Remove unused page-builder scripts and widgets from the homepage, defer the chat and marketing tags until after load, compress and lazy-load images below the fold, and set a page-weight budget for new campaign pages.

A faster homepage helps every channel, and developers judging an API company notice a slow site.

• Breaking tracking

  Test forms and analytics after each change.

• PageSpeed testGoogle PageSpeed for the precisely.com homepage (October 22, 2026): real Chrome visitors see the main content at 3.4 s (3.8 s across the whole site; good is 2.5 s), while taps respond in 185 ms and layout shift is low. The mobile lab test scores 43/100: first content at 10.2 s, Largest Contentful Paint 34.0 s, a 7.2 MB page, about 1.1 MB of unused JavaScript and 15 layout shifts.Source
• Your websiteSitemap (3,469 URLs): 1,324 blog posts, 1,829 resource center pages, 120 glossary terms, 316 partner pages and 96 campaign pages, with French, German and Japanese sections; a blog post on transforming address data "in Snowflake with the Precisely Geo Addressing native app"; user forums at community.precisely.com; a YouTube channel with about 1,820 subscribers and 332 videos. No comparison or alternatives pages were found.Source

Route trial sign-ups with work emails to BDRs within 24 hours, with the APIs called and volume so far. Open with a useful note (a code sample, a data set that fits, a link to the right docs) and offer a call with a sales engineer only when usage shows a real project.

Helpful, specific follow-up converts trial users without the hard sell developers dislike.

• Developers dislike sales emails

  Lead with help; no meeting ask in the first note.

• HiringAssociate Business Development Representative (Tempe, Arizona, posted October 22, 2026): outbound prospecting plus follow-up "with customers and prospects who have responded to our Marketing Activities (Events & Tradeshows, Webinars, Ads, Collateral on our website, etc.)", using ZoomInfo, LinkedIn Sales Navigator, Outreach and 6Sense.Source
• Your websiteAPI free trial page: "Build AI workflows on data you can trust with Precisely APIs and MCP server"; "No credit card required · Instant API access · Transparent usage", but no prices, credit amounts or limits on the page; steps end with "Download and deploy the MCP server" from the Developer Portal; "View docs" links to developer.cloud.precisely.com. The page exists only in English: the French, German and Japanese versions return 404, although the site runs in all four languages.Source
• HiringSenior Director of Sales, Financial Services: coach AEs to engage "from CXOs and CDOs setting AI and data strategy, to data engineers and developers evaluating solutions hands-on"; "Precisely offers a free trial; the technical buyer journey matters as much as the executive one"; move from point products to "multi-solution, platform-level deals" across the Data Integrity Suite.Source

Publish one hands-on tutorial every two weeks: verify addresses in Python, geocode in Snowflake, enrich in Databricks, build an underwriting agent with the MCP server. Each comes with code on GitHub, a short video and a link to the trial.

Tutorials rank for the exact tasks developers search, and they are what AI assistants learn from.

• Code goes stale

  Test samples in CI each release.

• HiringTechnical Product Marketing Manager (remote US, posted October 5, 2026): help "developers, architects, data practitioners, evaluators and teams building AI-powered applications, agents, and automations understand, evaluate, and adopt Precisely technology"; "Develop technical content — including demonstrations, solutions guides, presentations, videos, and blogs"; "Support developer experiences including developer portals and product-led growth initiatives"; open to "a software engineer, CS graduate, or technical professional looking to transition into product marketing".Source
• Your websiteSitemap (3,469 URLs): 1,324 blog posts, 1,829 resource center pages, 120 glossary terms, 316 partner pages and 96 campaign pages, with French, German and Japanese sections; a blog post on transforming address data "in Snowflake with the Precisely Geo Addressing native app"; user forums at community.precisely.com; a YouTube channel with about 1,820 subscribers and 332 videos. No comparison or alternatives pages were found.Source
• GitHubPrecisely's public MCP registry repository, PreciselyData/precisely-mcp-servers (5 stars, 7 forks, October 22, 2026), lists MCP servers for DIS / Locate APIs v2 (68 tools, active), Spectrum, Trillium Quality, Trillium Discovery, Data360 DQ+, EnterWorks, Data360 Analyze and the Geographic Addressing SDK (beta). The homepage and the API trial page do not link to it. The organization also publishes Java, Python and Android SDKs.Source
• Your websitePrecisely AI Studio page: "a curated collection of working apps, agents, skills", "pre-connected via MCP"; "Explore the collection ... No account needed to look"; download agents and skills to "run them in your own environment with a Precisely MCP connection"; 30-day free trial.Source

Define five trigger plays with an agent that watches for them (job posts, press releases, earnings calls, procurement notices), drafts a personal opener tied to the matching Precisely product and proof, and queues it for a BDR. Measure reply and meeting rates per play.

Timely, specific outreach beats volume, and agents let a team of 25 cover the market.

• Generic AI messages

  BDR edits every draft before it goes.

• HiringDirector of Business Development - Americas: "We have roughly 25 BDRs globally, inbound infrastructure that works, and a pipeline target that demands more than inbound alone can deliver. The mandate is clear: build the outbound engine"; "Deploy agents that support prospecting, research, personalization, and sequencing"; owns "sales qualified opportunities and closed won bookings for all of North America".Source
• Your websiteHomepage: "Your AI is only as good as your data"; a site-wide banner "Build solutions faster with Precisely APIs, pre-linked data, and MCP. Start free trial"; IDC MarketScape Leader for Data Intelligence Platform Software 2026; customer results such as AAA Life ("1.5M active policies - IBM i data now flowing to AWS in real-time") and Fender ("30 days to go live in 20 countries"); IBM and SAP ecosystem sections.Source
• HiringSpecialist sellers: an Account Executive - Advertising & AdTech in Chicago for "PlaceIQ Precisely's Programmatic Audience and Measurement data amongst Agencies and Advertisers"; a Senior Account Executive - IBM Mainframe Software with "emphasis on mainframe Observability and ITOM/ITSM" (Splunk, DataDog, ServiceNow, Dynatrace, Elastic); and a Sterling Subject Matter Expert to enable "the full IBM Sterling seller ecosystem" with "prospecting guides, call scripts, competitive positioning".Source
• HiringPublic sector hiring: a FedRAMP Compliance Program Manager to "develop, update, and maintain FedRAMP certification and compliance plans for our Cloud and SaaS offerings", and a Senior Account Executive - SLED & Federal "with concentration on Department of Defense and/or Aerospace and defense", selling master data management, governance, quality, location intelligence and enrichment.Source

Build a public sector page that states current compliance status accurately and updates as authorization progresses, lists ways to buy, and shows government and defense proof. Plan an announcement and briefings for the moment authorization is reached.

Public sector deals depend on trust signals; being ready on the day of authorization shortens the first sales cycles.

• Overstating compliance

  Legal approves every status line.

• HiringPublic sector hiring: a FedRAMP Compliance Program Manager to "develop, update, and maintain FedRAMP certification and compliance plans for our Cloud and SaaS offerings", and a Senior Account Executive - SLED & Federal "with concentration on Department of Defense and/or Aerospace and defense", selling master data management, governance, quality, location intelligence and enrichment.Source
• HiringCompany description in Precisely job posts: "Precisely powers better decisions for more than 12,000 global organizations, including 95 of the Fortune 100"; "2500 employees" in "30 countries". Precisely calls itself "an AI-first organization".Source

Build a short proof pack: three campaign results using PlaceIQ audiences or measurement, a one-page methodology, a sample audience list format and an easy test offer. Host it on a dedicated page and use it in agency outreach.

Agencies adopt data that has already worked for a peer, and a ready test lowers the barrier to the first order.

• Client confidentiality

  Use anonymized brands with real metrics.

• HiringSpecialist sellers: an Account Executive - Advertising & AdTech in Chicago for "PlaceIQ Precisely's Programmatic Audience and Measurement data amongst Agencies and Advertisers"; a Senior Account Executive - IBM Mainframe Software with "emphasis on mainframe Observability and ITOM/ITSM" (Splunk, DataDog, ServiceNow, Dynatrace, Elastic); and a Sterling Subject Matter Expert to enable "the full IBM Sterling seller ecosystem" with "prospecting guides, call scripts, competitive positioning".Source
• Your websiteSitemap (3,469 URLs): 1,324 blog posts, 1,829 resource center pages, 120 glossary terms, 316 partner pages and 96 campaign pages, with French, German and Japanese sections; a blog post on transforming address data "in Snowflake with the Precisely Geo Addressing native app"; user forums at community.precisely.com; a YouTube channel with about 1,820 subscribers and 332 videos. No comparison or alternatives pages were found.Source

Publish a guide with a section per platform: what mainframe data can be sent, setup steps, sample dashboards and a customer result, with a short demo for each. Use it as the AE's first-call leave-behind.

Meeting buyers inside the tools they already own shortens the evaluation.

• Unsupported platforms

  Only include confirmed integrations.

• HiringSpecialist sellers: an Account Executive - Advertising & AdTech in Chicago for "PlaceIQ Precisely's Programmatic Audience and Measurement data amongst Agencies and Advertisers"; a Senior Account Executive - IBM Mainframe Software with "emphasis on mainframe Observability and ITOM/ITSM" (Splunk, DataDog, ServiceNow, Dynatrace, Elastic); and a Sterling Subject Matter Expert to enable "the full IBM Sterling seller ecosystem" with "prospecting guides, call scripts, competitive positioning".Source
• Your websiteHomepage: "Your AI is only as good as your data"; a site-wide banner "Build solutions faster with Precisely APIs, pre-linked data, and MCP. Start free trial"; IDC MarketScape Leader for Data Intelligence Platform Software 2026; customer results such as AAA Life ("1.5M active policies - IBM i data now flowing to AWS in real-time") and Fender ("30 days to go live in 20 countries"); IBM and SAP ecosystem sections.Source

Build a kit of five assets: a one-page "when to bring in Precisely", three call openers, a two-minute demo video, an objection sheet and a deal registration link. Run 30-minute sessions with IBM seller groups and track the pipeline each produces.

Partner sellers bring deals Precisely cannot reach alone, if the kit makes it easy.

• Low attendance

  Join existing IBM team meetings.

• HiringSpecialist sellers: an Account Executive - Advertising & AdTech in Chicago for "PlaceIQ Precisely's Programmatic Audience and Measurement data amongst Agencies and Advertisers"; a Senior Account Executive - IBM Mainframe Software with "emphasis on mainframe Observability and ITOM/ITSM" (Splunk, DataDog, ServiceNow, Dynatrace, Elastic); and a Sterling Subject Matter Expert to enable "the full IBM Sterling seller ecosystem" with "prospecting guides, call scripts, competitive positioning".Source
• HiringCompany description in Precisely job posts: "Precisely powers better decisions for more than 12,000 global organizations, including 95 of the Fortune 100"; "2500 employees" in "30 countries". Precisely calls itself "an AI-first organization".Source

Add a financial services track to the trial: sample data sets for know-your-customer, underwriting and fraud use cases, three ready notebooks, and an AI Studio agent for each. Tell AEs when a target bank's engineers start using it.

Engineers who have tested the data become internal champions, and AEs get a signal of real interest inside named accounts.

• Banks block trials

  Offer the sandbox in the customer's own cloud on request.

• HiringSenior Director of Sales, Financial Services: coach AEs to engage "from CXOs and CDOs setting AI and data strategy, to data engineers and developers evaluating solutions hands-on"; "Precisely offers a free trial; the technical buyer journey matters as much as the executive one"; move from point products to "multi-solution, platform-level deals" across the Data Integrity Suite.Source
• Your websiteAPI free trial page: "Build AI workflows on data you can trust with Precisely APIs and MCP server"; "No credit card required · Instant API access · Transparent usage", but no prices, credit amounts or limits on the page; steps end with "Download and deploy the MCP server" from the Developer Portal; "View docs" links to developer.cloud.precisely.com. The page exists only in English: the French, German and Japanese versions return 404, although the site runs in all four languages.Source
• Your websitePrecisely AI Studio page: "a curated collection of working apps, agents, skills", "pre-connected via MCP"; "Explore the collection ... No account needed to look"; download agents and skills to "run them in your own environment with a Precisely MCP connection"; 30-day free trial.Source

For three stories, publish a technical companion: architecture diagram, products and APIs used, data volumes, what went wrong and how it was solved, with a short interview with the customer's engineer.

Technical proof convinces the people who will build it, and it ranks for the specific integration searches.

• Customers protect architecture details

  Generalize sensitive parts.

• Your websiteHomepage: "Your AI is only as good as your data"; a site-wide banner "Build solutions faster with Precisely APIs, pre-linked data, and MCP. Start free trial"; IDC MarketScape Leader for Data Intelligence Platform Software 2026; customer results such as AAA Life ("1.5M active policies - IBM i data now flowing to AWS in real-time") and Fender ("30 days to go live in 20 countries"); IBM and SAP ecosystem sections.Source
• HiringTechnical Product Marketing Manager (remote US, posted October 5, 2026): help "developers, architects, data practitioners, evaluators and teams building AI-powered applications, agents, and automations understand, evaluate, and adopt Precisely technology"; "Develop technical content — including demonstrations, solutions guides, presentations, videos, and blogs"; "Support developer experiences including developer portals and product-led growth initiatives"; open to "a software engineer, CS graduate, or technical professional looking to transition into product marketing".Source
• HiringSenior Director of Sales, Financial Services: coach AEs to engage "from CXOs and CDOs setting AI and data strategy, to data engineers and developers evaluating solutions hands-on"; "Precisely offers a free trial; the technical buyer journey matters as much as the executive one"; move from point products to "multi-solution, platform-level deals" across the Data Integrity Suite.Source

Translate the trial page and the first-call quick start into the three languages, link them from each localized homepage, and add language-specific code comments and support contacts.

Developers convert better in their own language, and the localized sites already bring the traffic.

• Docs remain English

  Translate quick starts first; docs later by demand.

• Your websiteAPI free trial page: "Build AI workflows on data you can trust with Precisely APIs and MCP server"; "No credit card required · Instant API access · Transparent usage", but no prices, credit amounts or limits on the page; steps end with "Download and deploy the MCP server" from the Developer Portal; "View docs" links to developer.cloud.precisely.com. The page exists only in English: the French, German and Japanese versions return 404, although the site runs in all four languages.Source
• Your websiteSitemap (3,469 URLs): 1,324 blog posts, 1,829 resource center pages, 120 glossary terms, 316 partner pages and 96 campaign pages, with French, German and Japanese sections; a blog post on transforming address data "in Snowflake with the Precisely Geo Addressing native app"; user forums at community.precisely.com; a YouTube channel with about 1,820 subscribers and 332 videos. No comparison or alternatives pages were found.Source

Open a developer forum section with tags per API and MCP server, seed it with the 20 most common migration and MCP questions answered by engineers, and link it from the docs and the trial page.

Public answers reduce support load and become searchable help that keeps trial users moving.

• Unanswered threads

  Set a 24-hour rota.

• Your websiteAPI FAQ: "The APIs have been updated with new branding, expanded capabilities, and a new developer portal. API names, documentation, and endpoints have changed"; "Migrate to the new endpoints listed below as soon as possible to avoid disruption", followed by a migration table from the old APIs (geocode, typeahead, verification, maps, routing, risk, demographics, property) to new products on developer.cloud.precisely.com.Source
• Your websiteSitemap (3,469 URLs): 1,324 blog posts, 1,829 resource center pages, 120 glossary terms, 316 partner pages and 96 campaign pages, with French, German and Japanese sections; a blog post on transforming address data "in Snowflake with the Precisely Geo Addressing native app"; user forums at community.precisely.com; a YouTube channel with about 1,820 subscribers and 332 videos. No comparison or alternatives pages were found.Source
• GitHubPrecisely's public MCP registry repository, PreciselyData/precisely-mcp-servers (5 stars, 7 forks, October 22, 2026), lists MCP servers for DIS / Locate APIs v2 (68 tools, active), Spectrum, Trillium Quality, Trillium Discovery, Data360 DQ+, EnterWorks, Data360 Analyze and the Geographic Addressing SDK (beta). The homepage and the API trial page do not link to it. The organization also publishes Java, Python and Android SDKs.Source

Publish usage-based plans for the core APIs (verification, geocode, autocomplete, enrichment, MCP access) with a card checkout, usage alerts and an upgrade path to enterprise. Pass fast-growing accounts to sales.

Self-serve revenue funds itself, finds use cases sales would never reach, and turns developer adoption into enterprise pipeline.

• Undercuts enterprise pricing

  Limit volumes and features in self-serve.

• Your websiteAPI free trial page: "Build AI workflows on data you can trust with Precisely APIs and MCP server"; "No credit card required · Instant API access · Transparent usage", but no prices, credit amounts or limits on the page; steps end with "Download and deploy the MCP server" from the Developer Portal; "View docs" links to developer.cloud.precisely.com. The page exists only in English: the French, German and Japanese versions return 404, although the site runs in all four languages.Source
• Your websiteAn older page, /precisely-apis/, is still in the sitemap: "Try Precisely APIs Free for 30 Days", "up to 2,500 credits to spend for 30 days", "more than 100 APIs exposing more than 220 datasets and covering more than 160 countries"; it links to the old portal developer.precisely.com and its /pricing page.Source
• Competitor researchRivals' own homepages: Smarty, "Address Verification for USPS & International Addresses. Try our easy-to-use APIs"; Loqate, "type-ahead, real time address validation and data validation"; Melissa, "Try our easy to-use APIs ... Free Trial Available"; Informatica (now "from Salesforce"), "AI-ready data" for "every agent"; Ataccama, "Agentic Data Trust Software".See the research Source
• HiringTechnical Product Marketing Manager (remote US, posted October 5, 2026): help "developers, architects, data practitioners, evaluators and teams building AI-powered applications, agents, and automations understand, evaluate, and adopt Precisely technology"; "Develop technical content — including demonstrations, solutions guides, presentations, videos, and blogs"; "Support developer experiences including developer portals and product-led growth initiatives"; open to "a software engineer, CS graduate, or technical professional looking to transition into product marketing".Source

With customer consent, aggregate anonymized verification outcomes (deliverable, corrected, unmatched) by industry and country, and publish a yearly index with the cost of bad addresses and the fixes. Offer companies a free sample check against the index.

Original data on a familiar pain gets press and analyst attention, and the sample check turns readers into leads.

• Customer data concerns

  Aggregate only; publish the method.

• HiringSenior Product Manager, Address Validation Solutions: owns "the Geo Addressing SDK and all its deployments" and the backlog for "geocoding, address validation, autocomplete, and addressing SDK products"; turns "customer escalations" into backlog and will "Advise on communications, release-notes and other documentation"; evaluates "AI-driven match-rate improvements".Source
• HiringCompany description in Precisely job posts: "Precisely powers better decisions for more than 12,000 global organizations, including 95 of the Fortune 100"; "2500 employees" in "30 countries". Precisely calls itself "an AI-first organization".Source
• Your websiteHomepage: "Your AI is only as good as your data"; a site-wide banner "Build solutions faster with Precisely APIs, pre-linked data, and MCP. Start free trial"; IDC MarketScape Leader for Data Intelligence Platform Software 2026; customer results such as AAA Life ("1.5M active policies - IBM i data now flowing to AWS in real-time") and Fender ("30 days to go live in 20 countries"); IBM and SAP ecosystem sections.Source

Create a free online developer certification: the core APIs, MCP setup, one build project. Certified developers get a badge, a profile on the partner page and early access to new APIs. Track partner-built solutions and the deals they bring.

Certified partner developers build on Precisely by default and bring their clients with them.

• Low completion

  Keep it under four hours.

• Your websiteSitemap (3,469 URLs): 1,324 blog posts, 1,829 resource center pages, 120 glossary terms, 316 partner pages and 96 campaign pages, with French, German and Japanese sections; a blog post on transforming address data "in Snowflake with the Precisely Geo Addressing native app"; user forums at community.precisely.com; a YouTube channel with about 1,820 subscribers and 332 videos. No comparison or alternatives pages were found.Source
• HiringTechnical Product Marketing Manager (remote US, posted October 5, 2026): help "developers, architects, data practitioners, evaluators and teams building AI-powered applications, agents, and automations understand, evaluate, and adopt Precisely technology"; "Develop technical content — including demonstrations, solutions guides, presentations, videos, and blogs"; "Support developer experiences including developer portals and product-led growth initiatives"; open to "a software engineer, CS graduate, or technical professional looking to transition into product marketing".Source
• GitHubPrecisely's public MCP registry repository, PreciselyData/precisely-mcp-servers (5 stars, 7 forks, October 22, 2026), lists MCP servers for DIS / Locate APIs v2 (68 tools, active), Spectrum, Trillium Quality, Trillium Discovery, Data360 DQ+, EnterWorks, Data360 Analyze and the Geographic Addressing SDK (beta). The homepage and the API trial page do not link to it. The organization also publishes Java, Python and Android SDKs.Source

Let visitors paste or upload up to 100 addresses and see which are deliverable, corrected or unmatched, with a summary and an offer to run the full file through the trial or a sales engineer.

Seeing their own bad data is the most persuasive demo, and it captures non-developer buyers.

• Privacy of uploaded data

  Process in memory and say so on the page.

• Competitor researchRivals' own homepages: Smarty, "Address Verification for USPS & International Addresses. Try our easy-to-use APIs"; Loqate, "type-ahead, real time address validation and data validation"; Melissa, "Try our easy to-use APIs ... Free Trial Available"; Informatica (now "from Salesforce"), "AI-ready data" for "every agent"; Ataccama, "Agentic Data Trust Software".See the research Source
• HiringSenior Product Manager, Address Validation Solutions: owns "the Geo Addressing SDK and all its deployments" and the backlog for "geocoding, address validation, autocomplete, and addressing SDK products"; turns "customer escalations" into backlog and will "Advise on communications, release-notes and other documentation"; evaluates "AI-driven match-rate improvements".Source
• Your websiteAPI free trial page: "Build AI workflows on data you can trust with Precisely APIs and MCP server"; "No credit card required · Instant API access · Transparent usage", but no prices, credit amounts or limits on the page; steps end with "Download and deploy the MCP server" from the Developer Portal; "View docs" links to developer.cloud.precisely.com. The page exists only in English: the French, German and Japanese versions return 404, although the site runs in all four languages.Source

Add to each relevant glossary entry a short code example with the matching API, a link to the docs and the trial, and an "ask an AI assistant" prompt that uses the MCP server.

It turns existing search traffic into trials without new pages.

• Clutters definitions

  Put code in a short section at the end.

• Your websiteSitemap (3,469 URLs): 1,324 blog posts, 1,829 resource center pages, 120 glossary terms, 316 partner pages and 96 campaign pages, with French, German and Japanese sections; a blog post on transforming address data "in Snowflake with the Precisely Geo Addressing native app"; user forums at community.precisely.com; a YouTube channel with about 1,820 subscribers and 332 videos. No comparison or alternatives pages were found.Source
• Your websiteAPI free trial page: "Build AI workflows on data you can trust with Precisely APIs and MCP server"; "No credit card required · Instant API access · Transparent usage", but no prices, credit amounts or limits on the page; steps end with "Download and deploy the MCP server" from the Developer Portal; "View docs" links to developer.cloud.precisely.com. The page exists only in English: the French, German and Japanese versions return 404, although the site runs in all four languages.Source
• Your websiteDeveloper Portal check (October 22, 2026, repeated): every URL on developer.cloud.precisely.com, including robots.txt, sitemap.xml, llms.txt and product documentation pages such as /apis/products/address-geocode, returns the same 2.8 KB page titled "Developer Portal" with an empty <app-root> element; the content only appears after JavaScript runs. The older portal at developer.precisely.com ("Precisely APIs") behaves the same way.Source