Rainbrand growth playbook

Add a "See your brand like this" block to the shared guideline template, under the hero and again after the Brand Skill section, on all 201 pages. It is one website field that runs the Brand Kit Generator in place and renders the visitor's logos, colours and fonts in the same layout as the page they are reading. Under the result, offer "Turn this into a maintained brand for your agents": sign-in with the website prefilled, so the one free brand creation in the signup grant starts from the URL they already typed. Track page view, then kit, then signup, then first brief, for each guideline page and category, and use the winners to choose which brands to add next.

Visitors arrive with the intent "what would this look like for us", and a one-field box converts that intent before they leave. The kit is a free preview of the paid product, it is already capped at three a day, and it uses no credits until the visitor signs up and claims the free brand.

[ ] Website field under the hero and after the Brand Skill section
[ ] Inline kit in the same layout as the page
[ ] "Turn this into a maintained brand" with the website prefilled at sign-in
[ ] Free brand creation starts from that URL
[ ] Three-a-day cap and a queue message
[ ] Disclaimer kept: the featured guide is not official
[ ] Events: kit_started, kit_done, signup, first_brief, tagged by page and category

• Many visitors are students or fans, not buyers

  Measure by business websites entered and signups, not kit count.

• Generator load spikes

  Cache results by domain and keep the daily cap.

• Confusion with the featured brand

  Keep the not-official disclaimer and label the block clearly as "your brand".

• Your websiteBrand guidelines library: 201 URLs under /brand-guidelines/ in the sitemap (latest November 4, 2026), headed "Brand guidelines examples" and covering "200 brands, with more coming". Each page, such as "Adidas brand guidelines: logo, colors and fonts", is built from the brand's own website, offers a downloadable Brand Skill ZIP, and says it "isn't Adidas's official guide" and that Rainbrand "isn't affiliated with or endorsed by adidas AG".Source
• Your website7-Eleven guidelines page (checked November 10, 2026): links to download the Brand Skill and logo files, three related brands, "Get started" (the sign-in page), the docs and plugin and connector setup. There is no link to the Brand Kit Generator and no field to enter your own website.Source
• Your websiteBrand Kit Generator: "Enter a website and get its brand kit: logos for light and dark backgrounds, colors with their codes, font names and the tagline." "No signup", 3 kits per visitor per day, delivered as a ZIP; the next step offered is "Get started". Neither the blog index nor the guideline pages link to it.Source
• Your websitePricing: Plus $20/mo (5,000 credits, 1 seat), Pro $35/mo (10,000 credits, unlimited seats), Max $50/mo (20,000), Scale $65/mo (30,000), a volume tier "From $360/mo" and "Custom" through "Talk to us" by email. A new brand costs 500 credits, a brief 100, a 2K image 100, a review 200 and a brand edit 300. New sign-ups get 1,000 credits and one free brand creation, "a one-time signup grant, not a monthly allowance"; there is no free tier. If credits run out mid-task the request stops and links to the pricing page. Annual billing saves 10%.Source

Add the generator to the main nav and footer as "Free brand kit", embed it in the blog posts about turning a website or PDF into guidelines, and add it to the 11 use-case pages as "start with your website". After a kit is made, show one button, "Keep this brand up to date for your agents", that opens sign-in with the website prefilled for the free brand creation.

A free tool only grows signups if people can find it, and the posts that explain the problem are the best place to offer the instant answer.

• Kit seekers never sign up

  Show what the maintained brand adds: briefs, edits and Reviews.

• Your websiteBrand Kit Generator: "Enter a website and get its brand kit: logos for light and dark backgrounds, colors with their codes, font names and the tagline." "No signup", 3 kits per visitor per day, delivered as a ZIP; the next step offered is "Get started". Neither the blog index nor the guideline pages link to it.Source
• Your websiteBlog: 52 URLs in the sitemap and 42 articles in 8 topics (including Agencies, Comparisons, Review and Developers); the index shows no dates or authors and has no newsletter signup; one title reads "11 brand management tools for AI agents (2027)".Source
• Your websiteUse cases: 11 pages, including static ads, social graphics, product imagery, slides, campaign email, product video, UGC video, motion graphics and email signature GIF. The static ads page shows no prices, links to "View pricing" and asks visitors to "Make your first ad set".Source

After the free brand is created, offer one guided first task picked from the use cases: "Make a 3-image ad set and check it". It runs one brief, three images and one review (600 credits), shows the Review verdict on each image, and ends with the remaining balance and the plan that fits. Show the credit cost of each action before it runs during the grant period.

Users who see a Review catch an off-brand image understand the product in one session, and showing costs up front stops the grant from running out in the middle of a task.

• Agent users never open the app

  Offer the same guided task as an MCP prompt.

• #1 Turn the 200 brand-guideline pages into "now make yours": a website box on every page that builds the visitor's own brand

• Your websitePricing: Plus $20/mo (5,000 credits, 1 seat), Pro $35/mo (10,000 credits, unlimited seats), Max $50/mo (20,000), Scale $65/mo (30,000), a volume tier "From $360/mo" and "Custom" through "Talk to us" by email. A new brand costs 500 credits, a brief 100, a 2K image 100, a review 200 and a brand edit 300. New sign-ups get 1,000 credits and one free brand creation, "a one-time signup grant, not a monthly allowance"; there is no free tier. If credits run out mid-task the request stops and links to the pricing page. Annual billing saves 10%.Source
• Your websiteHomepage: "The brand layer for agents"; sources In Files, In Website and In Figma & more; outputs MCP ("Use it with your agents") and REST API ("Embed it into your product"); Briefs, Generation through an AI Gateway, and Reviews that return pass, fail, uncertain or not applicable; testimonials from Revnu, Letter and The GTM Co-Founder, and no usage figures in the page text.Source
• Your websiteUse cases: 11 pages, including static ads, social graphics, product imagery, slides, campaign email, product video, UGC video, motion graphics and email signature GIF. The static ads page shows no prices, links to "View pricing" and asks visitors to "Make your first ad set".Source

Publish "Rainbrand vs custom instructions" in the same format as the Frontify page: what each does, how updates spread across tools, a worked example where one guideline change reaches every assistant through the next Brief, and what Review adds. Close with a short migration: paste your current instructions and Rainbrand builds the brand from them.

It meets the most common objection at the moment of search, in the format the team already uses for comparisons.

• Assistant features change fast

  Date the page and recheck sources quarterly.

• Your websiteComparison pages: 11 (Frontify, Adobe, Canto, Canva Brand Kit, Jasper, Marq, Typeface, Writer, Brandfetch, Brandfolder, Bynder), dated and sourced; the Frontify page was updated November 3, 2026 and its CTA is "Connect your agents". None compares Rainbrand with keeping guidelines in each assistant's custom instructions, or with web-context APIs.Source
• Your websiteFAQ (21 questions): credits, agencies ("Keep each client as a separate brand in your Rainbrand team, with its own guidelines, brand voice and assets"; no cap on brands, but adding one uses credits), MCP vs REST, and why not custom instructions or a single assistant's project. No question covers security, data handling or compliance; help is by email to [email protected].Source

Build /agencies with three things: the per-client math (for example 20 client brands and monthly ad sets on Pro), how clients stay separate and get approvals, and the GTM Co-Founder story of one agent across several brands. Add an "agency starter" that imports a list of client websites in one go.

Agencies buy on cost per client and on separation; answering both on one page shortens the decision, and each agency brings many brands.

• Bulk import burns credits by surprise

  Show the total cost before import.

• YC launchLaunch post: "We launched v1 in December and went viral" and "Since then we've generated over 175,000 on-brand assets for our customers." Rainbrand ingests websites, decks, Figma, socials and codebases and exposes them through an API, MCP and a forthcoming CLI; it asks to hear from builders of marketing, coding and e-commerce agents, products that need brand context, and agencies and marketing teams.Source
• Your websiteFAQ (21 questions): credits, agencies ("Keep each client as a separate brand in your Rainbrand team, with its own guidelines, brand voice and assets"; no cap on brands, but adding one uses credits), MCP vs REST, and why not custom instructions or a single assistant's project. No question covers security, data handling or compliance; help is by email to [email protected].Source
• Your websitePricing: Plus $20/mo (5,000 credits, 1 seat), Pro $35/mo (10,000 credits, unlimited seats), Max $50/mo (20,000), Scale $65/mo (30,000), a volume tier "From $360/mo" and "Custom" through "Talk to us" by email. A new brand costs 500 credits, a brief 100, a 2K image 100, a review 200 and a brand edit 300. New sign-ups get 1,000 credits and one free brand creation, "a one-time signup grant, not a monthly allowance"; there is no free tier. If credits run out mid-task the request stops and links to the pricing page. Annual billing saves 10%.Source
• Your websiteBlog: 52 URLs in the sitemap and 42 articles in 8 topics (including Agencies, Comparisons, Review and Developers); the index shows no dates or authors and has no newsletter signup; one title reads "11 brand management tools for AI agents (2027)".Source

Add a proof line to the homepage and pricing page (assets generated, brands created, Review checks run). Go back to each of the four customers for one number: brands served, assets a month, time saved per campaign or Review failures caught before shipping. Put the number in each story's title card.

Product builders choosing an infrastructure vendor look for scale and production use, and the numbers already exist in Rainbrand's own data.

• Customers will not share numbers

  Use counts Rainbrand can see, with their approval.

• HiringFounding Engineer (San Francisco, in person, $140K-$200K base plus 0.5%-3% equity), the one open role: "We're a three-person team in YC P26", backed by Guillermo Rauch and Nebular VC, and "More than 500,000 assets have been generated with Rainbrand". The role builds the agents, ingestion of websites, social media and files, retrieval, AI-quality evaluations, and the API and MCP that other products and agents use.Source
• Your websiteCustomer stories: four (Revnu, Letter, The GTM Co-Founder, Autumn), two "Built into their product" and two "In their agents", none with results metrics. Revnu (customer since April 2026) uses the REST API and has created hundreds of brands through Rainbrand; Letter (since June 2026): "We pushed Rainbrand to production as our default image solution."Source
• Your websiteHomepage: "The brand layer for agents"; sources In Files, In Website and In Figma & more; outputs MCP ("Use it with your agents") and REST API ("Embed it into your product"); Briefs, Generation through an AI Gateway, and Reviews that return pass, fail, uncertain or not applicable; testimonials from Revnu, Letter and The GTM Co-Founder, and no usage figures in the page text.Source

Render the hero text without waiting for client JavaScript, load the chat widget only when a visitor clicks to open it, load the ad pixel after the page is interactive, and split the unused JavaScript off the homepage route. Retest in PageSpeed and watch the field data over 28 days.

A site that sells to developers is judged on speed, and these changes need no redesign; PageSpeed estimates about 0.75 s from unused JavaScript alone.

• Fewer chat conversations

  Keep a visible chat button and compare conversations.

• PageSpeedHomepage (November 10, 2026): mobile performance 80, desktop 98. Real Chrome visitors' p75 LCP is 2.9 s and INP 211 ms, so the page fails Core Web Vitals on both; lab LCP 3.2 s, with the hero paragraph as the LCP element; 2.2 MB in total and 1.3 MB of JavaScript, 435 KB of it unused (about 0.75 s); the chat widget loads 232 KB and the Facebook pixel 213 KB.Source

Publish a /trust page that states plainly what is stored, where, for how long, which subprocessors and model providers see brand data, whether customer data trains models, uptime and status, and a security contact. Add a short security questionnaire answer pack for embedders, and plan a compliance audit when the first larger deal asks for it.

Embed deals stall on security questions, not features; a clear page answers most of them before a call.

• Promising more than is true

  State only current practice and date the page.

• Your websiteCustomer stories: four (Revnu, Letter, The GTM Co-Founder, Autumn), two "Built into their product" and two "In their agents", none with results metrics. Revnu (customer since April 2026) uses the REST API and has created hundreds of brands through Rainbrand; Letter (since June 2026): "We pushed Rainbrand to production as our default image solution."Source
• Your websiteFAQ (21 questions): credits, agencies ("Keep each client as a separate brand in your Rainbrand team, with its own guidelines, brand voice and assets"; no cap on brands, but adding one uses credits), MCP vs REST, and why not custom instructions or a single assistant's project. No question covers security, data handling or compliance; help is by email to [email protected].Source
• Competitor researchContext.dev (brand.dev now redirects there): "The unified web context API for software and AI agents", with brand data and styleguides, a free plan of 1,000 credits a month with no card, a $20 Developer plan, an MCP server and SOC 2 Type 2.See the research Source

Add an "Embed" section to pricing: price per new brand and per brief at volume, a calculator ("brands per month, assets per brand"), the sandbox they can build on with the signup grant, and a booking link for the founder. Publish the embed pattern already used by the two customers that build Rainbrand into their products.

Usage-based buyers plan with unit prices; a calculator and a booking link turn "email us" into a scheduled call with a sized deal.

• Locking in prices too early

  Mark volume prices as starting points.

• #8 A trust page for the products that embed Rainbrand: data handling, model use, uptime and a security contact

• Your websitePricing: Plus $20/mo (5,000 credits, 1 seat), Pro $35/mo (10,000 credits, unlimited seats), Max $50/mo (20,000), Scale $65/mo (30,000), a volume tier "From $360/mo" and "Custom" through "Talk to us" by email. A new brand costs 500 credits, a brief 100, a 2K image 100, a review 200 and a brand edit 300. New sign-ups get 1,000 credits and one free brand creation, "a one-time signup grant, not a monthly allowance"; there is no free tier. If credits run out mid-task the request stops and links to the pricing page. Annual billing saves 10%.Source
• Your websiteCustomer stories: four (Revnu, Letter, The GTM Co-Founder, Autumn), two "Built into their product" and two "In their agents", none with results metrics. Revnu (customer since April 2026) uses the REST API and has created hundreds of brands through Rainbrand; Letter (since June 2026): "We pushed Rainbrand to production as our default image solution."Source

Send low-balance warnings at 25% and 10% by email and in API responses, return the remaining balance in every API and MCP reply, let a running task finish on a small overdraft charged at the plan rate, and offer auto top-up at the moment of the first warning.

Failing gracefully protects the accounts that depend on Rainbrand in production, and the warning is the best moment to sell auto top-up or the next plan.

• Unpaid overdrafts

  Cap the overdraft and limit it to paid accounts.

• Your websitePricing: Plus $20/mo (5,000 credits, 1 seat), Pro $35/mo (10,000 credits, unlimited seats), Max $50/mo (20,000), Scale $65/mo (30,000), a volume tier "From $360/mo" and "Custom" through "Talk to us" by email. A new brand costs 500 credits, a brief 100, a 2K image 100, a review 200 and a brand edit 300. New sign-ups get 1,000 credits and one free brand creation, "a one-time signup grant, not a monthly allowance"; there is no free tier. If credits run out mid-task the request stops and links to the pricing page. Annual billing saves 10%.Source
• Your websiteCustomer stories: four (Revnu, Letter, The GTM Co-Founder, Autumn), two "Built into their product" and two "In their agents", none with results metrics. Revnu (customer since April 2026) uses the REST API and has created hundreds of brands through Rainbrand; Letter (since June 2026): "We pushed Rainbrand to production as our default image solution."Source

Ship Review for video by sampling key frames and end cards, checking logo, colours, type and on-screen copy on each, and returning a verdict with timestamps. Price it in credits like image Review, then re-run the Eager example with the reel and film reviewed and update the use-case pages.

Video is where brand mistakes are most expensive to redo, and Review is the feature competitors' MCP servers do not offer.

• Too many false failures

  Return "uncertain" with frames rather than fail.

• Your websiteExamples: nine brand mock-ups (Eager, Kaorium, Son of a Tailor, Yumbun, Gut Oggau, Friedhats, Extropic, Heart Aerospace, Sazabi). In the Eager example one prompt produced a landing page, an email, a carousel, a 12-second reel and a 20-second film; Review caught a headline in an unapproved purple and lettering in the wrong typeface, but the reel and film were not reviewed because Review only checks still images.Source
• Your websiteUse cases: 11 pages, including static ads, social graphics, product imagery, slides, campaign email, product video, UGC video, motion graphics and email signature GIF. The static ads page shows no prices, links to "View pricing" and asks visitors to "Make your first ad set".Source
• Competitor researchBrandfetch: "The brand data platform" with "50M+ brands", a Logo API "free up to 1M monthly requests" and a Brand Context API. Frontify: "Brand intelligence for the AI era", reaching "every AI agent via MCP and API", with enterprise logos.See the research Source

For each brand built from a website, re-crawl the source monthly, compare logos, colours, type, products and voice, and when something changes, prepare a draft brand edit the owner can apply or discard. Send a short "your brand changed" email with the before and after. Let embedders turn it on for all their customer brands through the API.

It turns the product promise into a monthly reason to come back, and the edits it proposes are already a paid action.

• Noisy alerts

  Alert only on changes above a threshold.

• Surprise credit charges

  Ask for opt-in before charging for automatic edits.

• Your websitePricing: Plus $20/mo (5,000 credits, 1 seat), Pro $35/mo (10,000 credits, unlimited seats), Max $50/mo (20,000), Scale $65/mo (30,000), a volume tier "From $360/mo" and "Custom" through "Talk to us" by email. A new brand costs 500 credits, a brief 100, a 2K image 100, a review 200 and a brand edit 300. New sign-ups get 1,000 credits and one free brand creation, "a one-time signup grant, not a monthly allowance"; there is no free tier. If credits run out mid-task the request stops and links to the pricing page. Annual billing saves 10%.Source
• HiringFounding Engineer (San Francisco, in person, $140K-$200K base plus 0.5%-3% equity), the one open role: "We're a three-person team in YC P26", backed by Guillermo Rauch and Nebular VC, and "More than 500,000 assets have been generated with Rainbrand". The role builds the agents, ingestion of websites, social media and files, retrieval, AI-quality evaluations, and the API and MCP that other products and agents use.Source
• Your websiteHomepage: "The brand layer for agents"; sources In Files, In Website and In Figma & more; outputs MCP ("Use it with your agents") and REST API ("Embed it into your product"); Briefs, Generation through an AI Gateway, and Reviews that return pass, fail, uncertain or not applicable; testimonials from Revnu, Letter and The GTM Co-Founder, and no usage figures in the page text.Source

Add a quiet "Work at this brand? Claim this page" link. A verified company email unlocks a free brand built from the page's Brand Skill, the option to correct the public page or take it down, and an "official" badge once they maintain it in Rainbrand. Track claims by brand and follow up personally.

It turns the main risk of the library (unofficial guides of famous brands) into a sales channel to their brand teams, and corrections improve the pages.

• Takedown requests

  Honour them quickly; it is better than a legal letter.

• Your websiteBrand guidelines library: 201 URLs under /brand-guidelines/ in the sitemap (latest November 4, 2026), headed "Brand guidelines examples" and covering "200 brands, with more coming". Each page, such as "Adidas brand guidelines: logo, colors and fonts", is built from the brand's own website, offers a downloadable Brand Skill ZIP, and says it "isn't Adidas's official guide" and that Rainbrand "isn't affiliated with or endorsed by adidas AG".Source
• Your website7-Eleven guidelines page (checked November 10, 2026): links to download the Brand Skill and logo files, three related brands, "Get started" (the sign-in page), the docs and plugin and connector setup. There is no link to the Brand Kit Generator and no field to enter your own website.Source

Write the Higgsfield page with setup, one worked campaign (brief, video, Review once video Review ships) and pricing in both products' terms. Propose a joint tutorial and a listing in Higgsfield's own integrations or community, and repeat the template for the next creative tool.

Partner pages bring users who already pay for generation and need it on-brand, and a complete page is the minimum a partner will promote.

• Partner does not promote it

  Publish the tutorial anyway and share it with their community.

• Your websiteIntegrations: ChatGPT, Claude, Claude Code, Codex, Cursor and Higgsfield (listed as "Higgsfield MCP for on-brand video and images" with no setup steps), plus the API. There is no Figma, Canva, Webflow or automation-tool page, although the homepage lists "In Figma & more" as a source.Source
• Your websiteUse cases: 11 pages, including static ads, social graphics, product imagery, slides, campaign email, product video, UGC video, motion graphics and email signature GIF. The static ads page shows no prices, links to "View pricing" and asks visitors to "Make your first ad set".Source

Publish a Figma integration page showing how to import styles, components and logos into a brand, then build a small plugin that sends selected frames or the library to Rainbrand and pulls Brief guidance back into the canvas. List it in the Figma community.

Designers own the brand source of truth; meeting them in their tool brings the team that decides on brand tooling.

• Plugin maintenance load

  Start with import only.

• Your websiteIntegrations: ChatGPT, Claude, Claude Code, Codex, Cursor and Higgsfield (listed as "Higgsfield MCP for on-brand video and images" with no setup steps), plus the API. There is no Figma, Canva, Webflow or automation-tool page, although the homepage lists "In Figma & more" as a source.Source
• YC launchLaunch post: "We launched v1 in December and went viral" and "Since then we've generated over 175,000 on-brand assets for our customers." Rainbrand ingests websites, decks, Figma, socials and codebases and exposes them through an API, MCP and a forthcoming CLI; it asks to hear from builders of marketing, coding and e-commerce agents, products that need brand context, and agencies and marketing teams.Source

Offer embedders an optional "Brand by Rainbrand" badge and a link in their brand settings, in exchange for extra credits or a lower volume rate. List them in a public directory of products with a brand layer, and co-write a launch post with each new embedder.

Every embedder's customers are agent and marketing users, the same buyers Rainbrand wants, and a badge reaches them at the moment they see their brand used correctly.

• Embedders prefer white-label

  Keep it optional and reward it instead.

• #9 An "Embed" pricing path for products that create a brand per customer, with a booking link instead of an email address

• Your websiteCustomer stories: four (Revnu, Letter, The GTM Co-Founder, Autumn), two "Built into their product" and two "In their agents", none with results metrics. Revnu (customer since April 2026) uses the REST API and has created hundreds of brands through Rainbrand; Letter (since June 2026): "We pushed Rainbrand to production as our default image solution."Source
• YC launchLaunch post: "We launched v1 in December and went viral" and "Since then we've generated over 175,000 on-brand assets for our customers." Rainbrand ingests websites, decks, Figma, socials and codebases and exposes them through an API, MCP and a forthcoming CLI; it asks to hear from builders of marketing, coding and e-commerce agents, products that need brand context, and agencies and marketing teams.Source

Give each user a referral link: the new team gets an extra 1,000 credits on signup, and the referrer gets 5,000 credits (one top-up) when the team pays for its first month. Show the link after a passing Review and in the brand-share flow.

Credits cost Rainbrand less than their price, and they reward the users who already get value from the product.

• Self-referral abuse

  Pay only on a first paid month from a new payment method.

• Your websitePricing: Plus $20/mo (5,000 credits, 1 seat), Pro $35/mo (10,000 credits, unlimited seats), Max $50/mo (20,000), Scale $65/mo (30,000), a volume tier "From $360/mo" and "Custom" through "Talk to us" by email. A new brand costs 500 credits, a brief 100, a 2K image 100, a review 200 and a brand edit 300. New sign-ups get 1,000 credits and one free brand creation, "a one-time signup grant, not a monthly allowance"; there is no free tier. If credits run out mid-task the request stops and links to the pricing page. Annual billing saves 10%.Source
• Your websiteFAQ (21 questions): credits, agencies ("Keep each client as a separate brand in your Rainbrand team, with its own guidelines, brand voice and assets"; no cap on brands, but adding one uses credits), MCP vs REST, and why not custom instructions or a single assistant's project. No question covers security, data handling or compliance; help is by email to [email protected].Source

Submit the MCP server and plugins to the main public MCP registries and agent plugin directories, with a description that leads on one concrete demo ("ask for the Adidas brand and get an on-brand ad set") using a public library brand that works before signup. Keep listings current with each release.

Directories are where agent builders shop, and a demo that works on a famous brand shows value in one prompt.

• Demo brands used heavily without signup

  Rate-limit and allow briefs only, not generation.

• Your websiteIntegrations: ChatGPT, Claude, Claude Code, Codex, Cursor and Higgsfield (listed as "Higgsfield MCP for on-brand video and images" with no setup steps), plus the API. There is no Figma, Canva, Webflow or automation-tool page, although the homepage lists "In Figma & more" as a source.Source
• YC launchLaunch post: "We launched v1 in December and went viral" and "Since then we've generated over 175,000 on-brand assets for our customers." Rainbrand ingests websites, decks, Figma, socials and codebases and exposes them through an API, MCP and a forthcoming CLI; it asks to hear from builders of marketing, coding and e-commerce agents, products that need brand context, and agencies and marketing teams.Source
• Competitor researchBrandfetch: "The brand data platform" with "50M+ brands", a Logo API "free up to 1M monthly requests" and a Brand Context API. Frontify: "Brand intelligence for the AI era", reaching "every AI agent via MCP and API", with enterprise logos.See the research Source
• Competitor researchContext.dev (brand.dev now redirects there): "The unified web context API for software and AI agents", with brand data and styleguides, a free plan of 1,000 credits a month with no card, a $20 Developer plan, an MCP server and SOC 2 Type 2.See the research Source

Publish a versioned Brand Skill specification and validator, open-source the 200 library skills under a clear licence, and offer a free "lint your brand skill" check. Rainbrand stays the place where skills are built, maintained, versioned and reviewed, and the format spreads through every tool that reads it.

If the format is the standard, every skill made anywhere is a step towards Rainbrand's paid maintenance and Review, and competitors have to read it.

• Competitors adopt the format and compete on it

  Compete on maintenance, versioning and Review, not the file.

• Trademark issues with public brand skills

  Keep disclaimers and honour takedowns.

• Your websiteBrand guidelines library: 201 URLs under /brand-guidelines/ in the sitemap (latest November 4, 2026), headed "Brand guidelines examples" and covering "200 brands, with more coming". Each page, such as "Adidas brand guidelines: logo, colors and fonts", is built from the brand's own website, offers a downloadable Brand Skill ZIP, and says it "isn't Adidas's official guide" and that Rainbrand "isn't affiliated with or endorsed by adidas AG".Source
• Competitor researchBrandfetch: "The brand data platform" with "50M+ brands", a Logo API "free up to 1M monthly requests" and a Brand Context API. Frontify: "Brand intelligence for the AI era", reaching "every AI agent via MCP and API", with enterprise logos.See the research Source
• Competitor researchContext.dev (brand.dev now redirects there): "The unified web context API for software and AI agents", with brand data and styleguides, a free plan of 1,000 credits a month with no card, a $20 Developer plan, an MCP server and SOC 2 Type 2.See the research Source

Generate the same brief for a sample of library brands across the leading image tools, with and without a Rainbrand Brief, score every output with Review, and publish an "On-brand index" with the method, examples of failures and the lift from brand context. Refresh quarterly as tools change.

Original data earns links, press and AI-search citations, and the headline result (brand context improves pass rates) is the product's pitch, measured.

• Seen as biased

  Publish the method and data and invite reruns.

• Brand owners object

  Use mock briefs only and keep disclaimers.

• Your websiteBrand guidelines library: 201 URLs under /brand-guidelines/ in the sitemap (latest November 4, 2026), headed "Brand guidelines examples" and covering "200 brands, with more coming". Each page, such as "Adidas brand guidelines: logo, colors and fonts", is built from the brand's own website, offers a downloadable Brand Skill ZIP, and says it "isn't Adidas's official guide" and that Rainbrand "isn't affiliated with or endorsed by adidas AG".Source
• Your websiteExamples: nine brand mock-ups (Eager, Kaorium, Son of a Tailor, Yumbun, Gut Oggau, Friedhats, Extropic, Heart Aerospace, Sazabi). In the Eager example one prompt produced a landing page, an email, a carousel, a 12-second reel and a 20-second film; Review caught a headline in an unapproved purple and lettering in the wrong typeface, but the reel and film were not reviewed because Review only checks still images.Source
• Your websiteHomepage: "The brand layer for agents"; sources In Files, In Website and In Figma & more; outputs MCP ("Use it with your agents") and REST API ("Embed it into your product"); Briefs, Generation through an AI Gateway, and Reviews that return pass, fail, uncertain or not applicable; testimonials from Revnu, Letter and The GTM Co-Founder, and no usage figures in the page text.Source

Ship the CLI and a CI action that screenshots changed pages in a pull request, runs Review against the team's brand, and posts a short comment with the verdict, the reason and the frames. Teams that adopt it pay for Reviews on every merge, which is recurring usage tied to engineering work.

It puts Rainbrand into the developer workflow where coding agents already work, and makes brand a merge check rather than a design review.

• Noisy checks block merges

  Comment only by default, never block.

• YC launchLaunch post: "We launched v1 in December and went viral" and "Since then we've generated over 175,000 on-brand assets for our customers." Rainbrand ingests websites, decks, Figma, socials and codebases and exposes them through an API, MCP and a forthcoming CLI; it asks to hear from builders of marketing, coding and e-commerce agents, products that need brand context, and agencies and marketing teams.Source
• Your websiteIntegrations: ChatGPT, Claude, Claude Code, Codex, Cursor and Higgsfield (listed as "Higgsfield MCP for on-brand video and images" with no setup steps), plus the API. There is no Figma, Canva, Webflow or automation-tool page, although the homepage lists "In Figma & more" as a source.Source
• Your websiteHomepage: "The brand layer for agents"; sources In Files, In Website and In Figma & more; outputs MCP ("Use it with your agents") and REST API ("Embed it into your product"); Briefs, Generation through an AI Gateway, and Reviews that return pass, fail, uncertain or not applicable; testimonials from Revnu, Letter and The GTM Co-Founder, and no usage figures in the page text.Source

Segment accounts created under Bloom that have not used the product in 60 days and send one plain email: the new name, what is new since they left (Briefs, Reviews, connectors for their assistants, the brand library), and their brand already waiting. Offer a small credit grant to try one Review. Log the same summary in the changelog.

Dormant users who already made a brand are the cheapest reactivation pool, and the rename is a natural reason to write.

• Spam complaints

  Send only to users who agreed to product email, with easy opt-out.

• Your websiteChangelog: "Bloom is now Rainbrand" (October 15, 2026) is the only entry in the last 90 days. The FAQ says existing Bloom API keys still work and Bloom plans keep their pricing; trybloom.ai 301-redirects to the rainbrand.com homepage.Source
• YC launchLaunch post: "We launched v1 in December and went viral" and "Since then we've generated over 175,000 on-brand assets for our customers." Rainbrand ingests websites, decks, Figma, socials and codebases and exposes them through an API, MCP and a forthcoming CLI; it asks to hear from builders of marketing, coding and e-commerce agents, products that need brand context, and agencies and marketing teams.Source

Publish a short changelog entry for every user-visible change and a monthly email that bundles them with one tutorial and one customer example. Add a signup box to the blog and changelog, show dates on the blog index, and date list posts by the year they were checked.

Visible momentum reassures buyers betting on a small team, and a monthly email brings existing users back to new features.

• The routine slips

  Generate the draft from release notes each month.

• Your websiteChangelog: "Bloom is now Rainbrand" (October 15, 2026) is the only entry in the last 90 days. The FAQ says existing Bloom API keys still work and Bloom plans keep their pricing; trybloom.ai 301-redirects to the rainbrand.com homepage.Source
• Your websiteBlog: 52 URLs in the sitemap and 42 articles in 8 topics (including Agencies, Comparisons, Review and Developers); the index shows no dates or authors and has no newsletter signup; one title reads "11 brand management tools for AI agents (2027)".Source