growth playbook · Oct 21, 2026

RegimenPro growth playbook

RegimenPro has something no big skincare retailer has: hundreds of practices recommending products to their own patients, an AI assessment, 399 HSA/FSA-eligible products and dermatologist founders. The store hides much of it.

Product page titles leave out the brand people search for (624 of 686), the homepage title is just the name, there are no product reviews, the blog is empty, and the sitemap is crowded with test pages and per-provider lists.

For practices, the royalty is never shown in numbers. This playbook fixes the titles and index first, opens RegimenLogic before registration, shows practices the money and pushes HSA/FSA, then builds reviews, replenishment, practice activation and brand-rep referrals, with bets on a provider directory, a recommendations report and aftercare kits.

Growth Score

Biggest Opportunity

Win the brand-and-product searches patients already make (with brand-first titles, reviews and HSA/FSA), and give practices clear economics and a launch kit so they send more patients.

Biggest Risk

Dermstore and other authorized retailers already rank for the same products with thousands of reviews, and practices that never see their royalty can go quiet.

Start here

The three moves to make first. Each one is written up in full below.

Put the brand name in every product title, so "SkinCeuticals C E Ferulic" searches can find you
Export the product list with brand and title, and write the new title for the top 20 sellers.
High impact First result in 3 weeks
Give the homepage a title and description that say what RegimenPro sells
Write the new homepage title and description.
Medium impact First result in 2 weeks
Take test pages and per-provider regimen lists out of Google's index
List every collection and page and mark keep, noindex or delete.
Medium impact First result in 1 month

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

8 ideas are marked Unexpected: plays you are unlikely to have tried.

This week 6

Quick wins with a clear first action.

People shop medical-grade skincare by brand and product: "SkinCeuticals C E Ferulic", "PCA Skin acne cream", "Obagi Nu-Derm toner". On RegimenPro, 624 of 686 product names leave the brand out, and the page titles Google shows read "C E Ferulic - RegimenPro®", "Acne Cream - RegimenPro®" and "Retinol 0.5 - RegimenPro®". Dermstore's page for the same serum is titled "SkinCeuticals C E Ferulic (1 fl. oz.) ...". A search for the brand plus product rarely matches a title that never says the brand, and "Acne Cream" on its own competes with every drugstore.
High impactLow effort First result in 3 weeks E commerce Manager
First action
Export the product list with brand and title, and write the new title for the top 20 sellers.
How to measure it
Organic product-page clicks
Now
–
Target
+30%
By
90 days
Steps
Export
Products with brand, title, size and current SEO title.
E-commerce Manager 2 hours
Agree the pattern
"<Brand> <Product> <size> | RegimenPro", under 60 characters.
E-commerce Manager 1 hour
Check brand rules
Any brand naming rules in the authorized-retailer agreements.
Founder and CEO 1 day
Rewrite top 100
SEO titles and descriptions for the best sellers.
E-commerce Manager 2 days
Bulk edit the rest
Template or bulk editor for the remaining products.
Shopify Developer 1 day
Fix shared names
Brand-first titles for the three duplicate product names.
E-commerce Manager 1 hour
Request indexing
Submit the updated product sitemap in Search Console.
Shopify Developer 1 hour
Measure
Clicks and average position for brand + product queries.
Marketing Manager weekly
First result
3 weeks
Cost
$0 (staff time)
Owner
E commerce Manager
Smallest test
Rename the SEO titles of the 20 best sellers today and compare their clicks after three weeks.
Why it works
Ready to use
CopyProduct title pattern
Risks and how to handle them
Evidence
The homepage title is only "RegimenPro®" and the description "Discover your personalized skincare regimen today!". Neither says medical-grade skincare, 35+ authorized brands, HSA/FSA or that skincare professionals choose the products, which are the reasons to buy here rather than at Dermstore.
Medium impactLow effort First result in 2 weeks Marketing Manager
First action
Write the new homepage title and description.
How to measure it
Homepage search click-through
Now
–
Target
+15%
By
60 days
Steps
Draft
Homepage and For Providers titles and descriptions.
Marketing Manager 1 hour
Check length
Under 60 and 155 characters.
Marketing Manager 15 minutes
Publish
In the Shopify preferences and page settings.
E-commerce Manager 15 minutes
Check previews
Google, Instagram and text-message link previews.
Marketing Manager 30 minutes
Repeat for collections
Top 20 brand and concern collections.
E-commerce Manager 1 day
Measure
Search Console click-through by page.
Marketing Manager monthly
First result
2 weeks
Cost
$0
Owner
Marketing Manager
Smallest test
Change the homepage title today.
Why it works
Risks and how to handle them
Evidence
The sitemap lists 727 collections, several hundred of them regimen lists for individual practitioners, plus test collections and pages called "Test Page", "Skincare API Testing" and "algolia_search". These thin, near-duplicate pages compete with the brand and concern pages for Google's attention, and patients who land on them see a login prompt.
Medium impactLow effort First result in 1 month Shopify Developer
First action
List every collection and page and mark keep, noindex or delete.
How to measure it
Share of indexed pages with clicks
Now
–
Target
+50%
By
90 days
Steps
Inventory
All collections and pages from the sitemap.
Shopify Developer 2 hours
Classify
Keep, noindex or delete.
E-commerce Manager 2 hours
Add noindex
By collection template or metafield.
Shopify Developer 1 day
Remove tests
Delete unused test collections and pages.
Shopify Developer 2 hours
Resubmit
Sitemap in Search Console.
Shopify Developer 15 minutes
Watch
Coverage report for four weeks.
Shopify Developer weekly
First result
1 month
Cost
$0
Owner
Shopify Developer
Smallest test
Noindex the test pages and collections today.
Why it works
Risks and how to handle them
Evidence
The homepage asks visitors to "register to take RegimenLogic®". The assessment is the store's most distinctive feature, and RegimenPro says registrations rose 22% after it launched, but a registration wall before the first question loses people who only want to see what it does.
High impactMedium effort First result in 1 month E commerce Manager
First action
Measure how many homepage visitors click "Take RegimenLogic" and how many finish registration.
How to measure it
Assessments completed
Now
–
Target
+40%
By
60 days
Steps
Measure the funnel
Clicks, registrations and completed assessments.
E-commerce Manager 2 days
Design the preview
Scores shown before the email step.
E-commerce Manager 3 days
Build the gate
Email at the result, account optional.
Shopify Developer 1 week
Write the email
Result plus regimen products.
Marketing Manager 2 days
Privacy check
Consent text for photos and skin data.
Founder and CEO 2 days
Launch and compare
Completion and first-order rate.
E-commerce Manager 4 weeks
First result
1 month
Cost
Developer time
Owner
E commerce Manager
Smallest test
Move the email step to the end for half the visitors.
Why it works
Risks and how to handle them
Evidence
The For Providers page says practices earn "royalty on every purchase" and that campaigns "outperform industry benchmarks", but gives no rate, no example and no figure. RegimenPro has numbers it has already published elsewhere, such as +55% new physician affiliates after RegimenLogic, and Modern Aesthetics explains that patients replenish every 30-90 days but rarely come back to the office in that window.
High impactLow effort First result in 1 month Provider Account Manager
First action
Agree what royalty figure can be published.
How to measure it
Provider demo requests
Now
–
Target
+40%
By
60 days
Steps
Agree the rate
What can be shown publicly.
Founder and CEO 2 days
Build the calculator
Three inputs, one yearly figure.
Shopify Developer 3 days
Collect stories
Two practices with results.
Provider Account Manager 2 weeks
Add the figures
Affiliate and registration growth with the source.
Marketing Manager 1 day
Place the demo link
Beside the calculator result.
E-commerce Manager 1 hour
Measure
Demo requests per visit.
Marketing Manager monthly
First result
1 month
Cost
Developer time
Owner
Provider Account Manager
Smallest test
Add one worked royalty example as text this week.
Why it works
Risks and how to handle them
Evidence
RegimenPro has 399 products in its HSA/FSA collection, paid with Flex at checkout, and 519 products tagged for a letter of medical necessity. Many shoppers do not know sunscreen and medical-grade skincare can be paid from pre-tax accounts, and FSA balances often must be used by the plan year's end.
High impactLow effort First result in 1 month Marketing Manager
First action
Build the email segment of customers who used Flex before.
How to measure it
HSA/FSA orders
Now
–
Target
+50%
By
90 days
Steps
Segment
Past Flex buyers and all subscribers.
Marketing Manager 1 day
Write the page
Eligibility, steps and top products.
Marketing Manager 3 days
Add badges
On collection tiles.
Shopify Developer 2 days
Send emails
Two-email sequence.
Marketing Manager 1 week
Post on social
Instagram and TikTok explainer.
Marketing Manager 1 week
Measure
Flex orders and average order.
E-commerce Manager weekly
First result
1 month
Cost
Staff time only
Owner
Marketing Manager
Smallest test
Send one HSA/FSA email to the whole list.
Why it works
Risks and how to handle them
Evidence

This quarter 11

The core plays for the next three months.

RegimenPro's product pages have no customer reviews or star ratings, while Dermstore shows 13,392 reviews on C E Ferulic. Shoppers comparing a $185 serum across retailers look for ratings, and review stars also appear in Google results.
High impactMedium effort First result in 1 quarter E commerce Manager
First action
Pick a review app and set up the post-delivery request.
How to measure it
Top-100 products with 5+ reviews
Now
–
Target
60%
By
2 quarters
Steps
Choose the app
Klaviyo-compatible, with structured data.
E-commerce Manager 1 week
Set the timing
Request 21-30 days after delivery.
Marketing Manager 1 day
Ask past buyers
Customers from the last six months.
Marketing Manager 1 week
Check brand syndication
Which brands share reviews.
Founder and CEO 2 weeks
Moderate
Medical claims and adverse reactions to support.
Customer Service Lead weekly
Add stars to listings
Collections and structured data.
Shopify Developer 1 week
Measure
Conversion on reviewed pages.
E-commerce Manager monthly
First result
1 quarter
Cost
Review app fee
Owner
E commerce Manager
Smallest test
Email 200 recent buyers of the top five products for a review.
Why it works
Risks and how to handle them
Evidence
Modern Aesthetics notes that patients need to replenish every 30-90 days but rarely return to the office in that window, which is RegimenPro's whole reason to exist. Subscribe & Save covers some buyers; the rest need a reminder at the right time.
High impactMedium effort First result in 1 quarter Marketing Manager
First action
Set days-of-use for the top 50 products.
How to measure it
90-day repeat rate
Now
–
Target
+20%
By
2 quarters
Steps
Set days-of-use
Top 50 products first.
Medical Director 1 week
Store as metafields
Per product and size.
Shopify Developer 3 days
Build the flow
Klaviyo reminder and reorder link.
Marketing Manager 1 week
Add the provider
Name in the email.
Marketing Manager 2 days
Offer subscription
Second email if no reorder.
Marketing Manager 2 days
Measure
Reorders against a holdout.
E-commerce Manager monthly
First result
1 quarter
Cost
Staff time only
Owner
Marketing Manager
Smallest test
Start the reminder for one best seller.
Why it works
Risks and how to handle them
Evidence
Subscriptions cannot be paid with Flex, so the shoppers using pre-tax money are the ones locked out of Subscribe & Save. They are also likely to buy regularly.
Medium impactMedium effort First result in 1 quarter E commerce Manager
First action
Count how many Flex buyers reordered within 120 days.
How to measure it
Flex buyer repeat rate
Now
–
Target
+25%
By
2 quarters
Steps
Measure
Flex buyers' repeat orders.
E-commerce Manager 2 days
Design the offer
Reminder with saving and filled cart.
E-commerce Manager 2 days
Build the link
Cart permalink with a saving.
Shopify Developer 3 days
Set the flow
Klaviyo timing by product.
Marketing Manager 1 week
Ask Flex
Recurring payment roadmap.
Founder and CEO 1 week
Measure
Reorders and saving cost.
E-commerce Manager monthly
First result
1 quarter
Cost
Saving cost
Owner
E commerce Manager
Smallest test
Send the reminder to last quarter's Flex buyers.
Why it works
Risks and how to handle them
Evidence
RegimenPro's revenue depends on practices actively sending patients to their store. The assessment can be taken "before an appointment or in the waiting room", but each practice has to work out how to tell patients.
High impactMedium effort First result in 1 quarter Provider Account Manager
First action
Ask the five most active practices what they hand patients.
How to measure it
Activated practices
Now
–
Target
50%
By
2 quarters
Steps
Learn from the best
Interview the five most active practices.
Provider Account Manager 2 weeks
Design materials
QR cards, sign, handout.
Marketing Manager 2 weeks
Write messages
Emails and texts in the practice's voice.
Marketing Manager 1 week
Print on demand
Order form for practices.
Provider Account Manager 1 week
Onboard
Kit in every new account.
Provider Account Manager ongoing
Track
First-month orders by practice.
E-commerce Manager monthly
First result
1 quarter
Cost
Printing
Owner
Provider Account Manager
Smallest test
Send the kit to the next five new practices.
Why it works
Risks and how to handle them
Evidence
Practices earn royalty "automatically tracked and paid out", but a practice that never hears about it forgets the program. A monthly note keeps RegimenPro in mind and shows who to remind.
High impactLow effort First result in 1 quarter Provider Account Manager
First action
Draft the report for three practices by hand.
How to measure it
Monthly active practices
Now
–
Target
+20%
By
2 quarters
Steps
Pick the fields
Orders, royalty, top products, due patients.
Provider Account Manager 1 week
Build the report
From the practice portal data.
Shopify Developer 1 month
Add the reminder button
Practice-branded email.
Shopify Developer 2 weeks
Send
First business day each month.
Provider Account Manager monthly
Call quiet practices
No orders in 60 days.
Provider Account Manager monthly
Measure
Active practices.
Founder and CEO monthly
First result
1 quarter
Cost
Developer time
Owner
Provider Account Manager
Smallest test
Send three hand-made reports this month.
Why it works
Risks and how to handle them
Evidence
RegimenLogic gives skin scores, and patients can retake it between appointments that may be a year apart. A score that improves is proof the regimen works; one that does not is a reason to adjust it.
Medium impactMedium effort First result in 1 quarter Medical Director
First action
Count patients whose first assessment is 90+ days old.
How to measure it
Patients retaking
Now
–
Target
25%
By
2 quarters
Steps
Find patients
First assessment 90+ days ago.
E-commerce Manager 1 day
Design the comparison
Before and after scores.
Shopify Developer 2 weeks
Write next steps
Rules per score change.
Medical Director 1 week
Send invites
Klaviyo flow.
Marketing Manager 1 week
Notify practices
Summary in the monthly report.
Provider Account Manager monthly
Measure
Orders after retakes.
E-commerce Manager monthly
First result
1 quarter
Cost
Developer time
Owner
Medical Director
Smallest test
Invite 500 patients to retake.
Why it works
Risks and how to handle them
Evidence
RegimenPro was co-founded by two board-certified dermatologists, yet its blog has no posts. People search "best vitamin C serum for sensitive skin" or "retinol vs tretinoin" before they buy, and Dermstore answers them.
High impactMedium effort First result in 2 quarters Medical Director
First action
Pick the first six guide topics from the concern menu.
How to measure it
Guide visits
Now
–
Target
10,000 a month
By
3 quarters
Steps
Pick topics
Six concerns first.
Marketing Manager 1 week
Draft
From dermatologist interviews.
Marketing Manager weekly
Medical review
Sign-off and byline.
Medical Director weekly
Link products
Brand products and RegimenLogic.
E-commerce Manager weekly
Publish
One a week.
Marketing Manager weekly
Cut clips
Short videos from each guide.
Marketing Manager weekly
Measure
Visits, assessments, orders.
Marketing Manager monthly
First result
2 quarters
Cost
Writer time
Owner
Medical Director
Smallest test
Publish one acne guide.
Why it works
Risks and how to handle them
Evidence
RegimenPro is an authorized retailer for 35+ brands such as ZO, PCA Skin, SkinCeuticals and Obagi. Those brands' reps visit practices every week and meet the ones that will not hold inventory, which are exactly RegimenPro's prospects.
High impactMedium effort First result in 2 quarters Founder and CEO
First action
Ask the two largest brands' account managers for a meeting.
How to measure it
Brand-referred practices
Now
–
Target
30 a quarter
By
2 quarters
Steps
Pick brands
Largest by sales.
Founder and CEO 1 week
Design the offer
What the rep and brand get.
Founder and CEO 2 weeks
Make the leave-behind
One page and a link.
Marketing Manager 1 week
Train reps
Short call per region.
Provider Account Manager 1 month
Onboard referrals
Featured brand set up.
Provider Account Manager ongoing
Report to brands
Sales from referred practices.
Provider Account Manager monthly
First result
2 quarters
Cost
Staff time only
Owner
Founder and CEO
Smallest test
Pilot with one brand in one region.
Why it works
Risks and how to handle them
Evidence
The Science of Skin Summit 2026 page repeats the Become an Affiliate page: two testimonials and "Contact us to learn more", with no event details, royalty example or booking link. Instagram shows the booth; the follow-up page does not match.
Medium impactLow effort First result in 1 month Provider Account Manager
First action
Add a booking link to the summit page.
How to measure it
Event demos
Now
–
Target
25 per show
By
2 quarters
Steps
Template
Event page layout.
Marketing Manager 3 days
Booking
Calendar link for account managers.
Provider Account Manager 1 day
QR codes
Booth and printed cards.
Marketing Manager 1 day
Follow-up emails
Within two days of the show.
Provider Account Manager 2 days
Track
Scans, demos, sign-ups.
Marketing Manager per event
Reuse
For each show.
Marketing Manager per event
First result
1 month
Cost
$0
Owner
Provider Account Manager
Smallest test
Add the booking link this week.
Why it works
Risks and how to handle them
Evidence
Real visitors pass Core Web Vitals on the homepage, so this is not urgent. But the mobile lab test scores 47, with a 12.8s LCP, 3.0 MB over 201 requests, 416 KB of unused JavaScript and two copies of jQuery preloaded. First-time visitors from Instagram ads on slow phones see the worst of it.
Medium impactLow effort First result in 1 month Shopify Developer
First action
Remove the second jQuery copy.
How to measure it
Mobile performance score
Now
–
Target
70
By
1 quarter
Steps
Audit scripts
Every script and app on the homepage.
Shopify Developer 1 day
Remove duplicates
One jQuery version.
Shopify Developer 2 hours
Defer
Non-critical scripts.
Shopify Developer 2 days
Compress images
Hero and product tiles.
Shopify Developer 1 day
Retest
PageSpeed lab and field.
Shopify Developer 1 day
Repeat
Top landing pages.
Shopify Developer 1 week
First result
1 month
Cost
Developer time
Owner
Shopify Developer
Smallest test
Remove one jQuery copy and retest.
Why it works
Risks and how to handle them
Evidence
regimenpro.com publishes DMARC with "p=none", so email pretending to be from RegimenPro is not blocked. Patients receive order, subscription and health-related email from the domain, and trust is the product.
Medium impactLow effort First result in 1 month Founder and CEO
First action
Review last month's DMARC reports.
How to measure it
DMARC at quarantine or reject
Now
–
Target
done
By
2 months
Steps
Read reports
All sending sources.
Shopify Developer 1 day
Fix alignment
SPF and DKIM for each tool.
Shopify Developer 1 week
Quarantine
Move policy.
Shopify Developer 1 hour
Monitor
Two weeks of reports.
Shopify Developer 2 weeks
Reject
Final policy.
Shopify Developer 1 hour
Document
Rule for adding new tools.
Shopify Developer 1 hour
First result
1 month
Cost
$0
Owner
Founder and CEO
Smallest test
Check the reports this week.
Why it works
Risks and how to handle them
Evidence

Big bets 3

Larger plays that can change the trajectory.

Today each provider's picks live in several thin regimen collections that are best kept out of search. A single proper page per practice (name, specialty, city, the brands they recommend, a booking link and "shop my picks") would be worth indexing, for both the practice and RegimenPro.
High impactHigh effort First result in 3 quarters Founder and CEO
First action
Ask ten practices to opt in to a pilot page.
How to measure it
Directory sign-ups
Now
–
Target
1,000 a month
By
3 quarters
Steps
Design the page
Practice details and picks.
Marketing Manager 2 weeks
Opt-in flow
In the practice portal.
Shopify Developer 1 month
Pilot
Ten practices.
Provider Account Manager 1 month
Add city pages
Where three or more practices exist.
Marketing Manager 1 month
Structured data
Local business and booking.
Shopify Developer 2 weeks
Promote
Practices link from their websites.
Provider Account Manager ongoing
Measure
Sign-ups and new practice leads.
Founder and CEO monthly
First result
3 quarters
Cost
Developer time
Owner
Founder and CEO
Smallest test
Publish one practice page and track it.
Why it works
Risks and how to handle them
Evidence
RegimenPro sees which products hundreds of skincare professionals put in their top picks and which concerns patients score highest on in RegimenLogic. No retailer has that view of professional recommendations.
High impactHigh effort First result in 3 quarters Medical Director
First action
List ten questions the data can answer.
How to measure it
Report downloads
Now
–
Target
5,000
By
1 year
Steps
Pick questions
Ten for patients and practices.
Medical Director 2 weeks
Analyze
Top picks and anonymized scores.
E-commerce Manager 1 month
Privacy review
No patient or practice identifiable.
Founder and CEO 1 month
Write
Report and a one-page summary.
Marketing Manager 1 month
Launch
Trade press and social.
Marketing Manager 1 month
Use in sales
Findings in provider demos.
Provider Account Manager ongoing
First result
3 quarters
Cost
Analyst and design time
Owner
Medical Director
Smallest test
Publish one chart of the top recommended ingredients.
Why it works
Risks and how to handle them
Evidence
RegimenPro lists 23 post-procedure products and 42 kits, and practices perform peels, lasers and microneedling every day. Patients leave the treatment room needing aftercare right away.
Medium impactHigh effort First result in 3 quarters Medical Director
First action
Pick the three most common procedures among partner practices.
How to measure it
Kits sold
Now
–
Target
500 a month
By
3 quarters
Steps
Pick procedures
Three most common.
Medical Director 2 weeks
Build kits
Products per procedure.
Medical Director 1 month
Set fulfilment
Fast shipping option.
E-commerce Manager 1 month
Portal button
Assign kit to a patient.
Shopify Developer 1 month
Train practices
How to prescribe.
Provider Account Manager 1 month
Follow up
Maintenance products after the kit.
Marketing Manager ongoing
Measure
Kits and follow-on orders.
E-commerce Manager monthly
First result
3 quarters
Cost
Kit design and stock
Owner
Medical Director
Smallest test
Pilot one kit with five practices.
Why it works
Risks and how to handle them
Evidence

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

RegimenPro publishes an agents.md file and supports Shopify's commerce protocol, so AI assistants can search the store and check out. Those assistants match on product data: brand, size, ingredients, skin type and HSA/FSA eligibility.
Medium impactLow effort First result in 1 quarter E commerce Manager
First action
Ask three AI assistants for five product queries and record the answers.
How to measure it
Assistant-referred orders
Now
–
Target
100 a month
By
3 quarters
Steps
Baseline
Assistant answers for 20 queries.
E-commerce Manager 1 day
Fill fields
Size, ingredients, skin type.
E-commerce Manager 1 month
Mark eligibility
HSA/FSA metafields.
Shopify Developer 1 week
Brand names
In feed titles.
Shopify Developer 1 day
Retest
Monthly.
E-commerce Manager monthly
Track
Referral sources.
Marketing Manager monthly
First result
1 quarter
Cost
Staff time only
Owner
E commerce Manager
Smallest test
Fix the feed titles of the top 50 products.
Why it works
Risks and how to handle them
Evidence
Instagram shows booth photos and unboxings; the strongest story RegimenPro has is the professional recommending the products. Providers already film for their own practices.
Medium impactLow effort First result in 1 quarter Marketing Manager
First action
Ask three providers to film one routine.
How to measure it
Video clicks to store
Now
–
Target
2,000 a month
By
2 quarters
Steps
Recruit
Three providers.
Provider Account Manager 2 weeks
Brief
One concern per video.
Marketing Manager 1 week
Edit
Captions and product tags.
Marketing Manager monthly
Post
Instagram and TikTok.
Marketing Manager monthly
Share back
Edits for practice channels.
Marketing Manager monthly
Measure
Clicks and new practice leads.
Marketing Manager monthly
First result
1 quarter
Cost
Editing time
Owner
Marketing Manager
Smallest test
Post one routine video.
Why it works
Risks and how to handle them
Evidence

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Talk

Fill the events in this plan

These ideas are events. Talk gets registrants for them and tells you who's coming and what their company does before the day.

Plan an event

Digital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo

Other companies we have researched, each read from what they are hiring for.

See every playbook and website review

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

Days 1 to 307 ideas
Brand-first product titles, homepage title, index clean-up, RegimenLogic before registration, the royalty example and the HSA/FSA campaign; start the catalogue fields for AI assistants.
Days 31 to 6012 ideas
Reviews, replenishment and the Flex reorder option, practice launch kit and monthly report, 90-day retakes, the concern guides, brand-rep referrals, event pages, page weight and DMARC; provider routine videos.
Days 61 to 903 ideas
Provider directory, the recommendations report and aftercare kits.

RegimenPro growth playbook

Diagnosis

Put the brand name in every product title, so "SkinCeuticals C E Ferulic" searches can find you

Give the homepage a title and description that say what RegimenPro sells

Take test pages and per-provider regimen lists out of Google's index

This week 6

How to run it: Put the brand name in every product title, so "SkinCeuticals C E Ferulic" searches can find you

Steps

Why it works

Why it works

Ready to use

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Give the homepage a title and description that say what RegimenPro sells

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Take test pages and per-provider regimen lists out of Google's index

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Let visitors take RegimenLogic before they register, and ask for the email at the result

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Show practices the money: a royalty example and the growth figures on the For Providers page

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: An HSA/FSA campaign around the 399 eligible products

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

This quarter 11

How to run it: Collect reviews on product pages, starting with the best sellers

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Replenishment reminders timed to each product, for patients who do not subscribe

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: A replenishment option for HSA/FSA buyers, who cannot subscribe with Flex

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence