Rentable growth playbook

A short form (states, unit count, how deposits are held today, how fast they are returned) that produces a one-page gap report per state: the cap, the return deadline, interest owed, the paperwork required, and the penalty for getting it wrong. The report is emailed and the form books a call.

The Marketing Lead is measured on meetings, not impressions, and a personal compliance gap is a reason to meet this week. Massachusetts alone shows the stakes: a missed account, list or deadline costs the landlord three times the deposit plus fees.

[ ] Which states are your units in?
[ ] How many units in each?
[ ] Where are deposits held today (operating account, separate account, escrow)?
[ ] Do you pay interest on deposits?
[ ] How many days after move-out are deposits returned?
[ ] Do you send an itemized list of deductions?
[ ] Who reconciles deposits at move-out?

• Reads as legal advice

  Clear "not legal advice" wording and counsel review of each state rule.

• Laws change

  Date every rule and review the five states each quarter.

• Your websiteThe Security Deposit Compliance Laws page is a state dropdown linking to 51 state guides on the blog; the HTML holds only state names, the Iowa link has a typo ("lowa-"), and the "Latest Articles" list includes unrelated posts such as sustainable travel and mindfulness.Source
• Search resultsMassachusetts G.L. c. 186 s. 15B: deposits held in a separate interest-bearing Massachusetts bank account, 5% interest a year, a receipt within 30 days, a statement of condition, return within 30 days with an itemized sworn list, and treble damages plus fees when a landlord gets it wrong.Source
• HiringMarketing Lead (first marketing hire, posted October 2026): own the tradeshow calendar (NAA Apartmentalize, state and regional apartment association shows, PMS user conferences like Rent Manager), the content calendar ("Make Rentable the clearest voice on security deposits in multifamily"), LinkedIn, the inbound path from first touch to booked meeting in HubSpot, attribution and PMS partner co-marketing. Measured on "meetings and pipeline, not impressions". First 90 days: the 2027 event calendar, the first customer case study, a weekly LinkedIn cadence and a measurement framework.Source

Rewrite the Buckingham Properties story as text: portfolio size, the deposit problem before, what changed, numbers, a quote with a name and title, and a demo link. Use the same template for each new story.

Proof from a named property manager is what a buyer at a tradeshow booth asks for, and four customers are already named with quotes on the homepage.

• Customer will not share numbers

  Use relative results ("returns now within the legal deadline in every state").

• Your websiteThe Buckingham Properties success story is a single screenshot image with no text; the sitemap also lists /case-studies/, /customer-case-studies/ and /rentable-case-studies-buckingham/, plus /naa-request-a-demo/ and integration pages for Yardi, MRI and Rent Manager.Source
• Your websiteHomepage: "Boost NOI and Increase Resident Satisfaction"; "No Cost to Property Managers"; a banner reads "We'll pay your security deposit!" and links to a renter sign-up on a HubSpot page with no terms shown. Named customers: First Service Residential, The Broadway Company, SplitSpot, Kingston Real Estate Management. Integrations: Yardi, Rent Manager, MRI. No unit, property or customer counts.Source
• HiringMarketing Lead (first marketing hire, posted October 2026): own the tradeshow calendar (NAA Apartmentalize, state and regional apartment association shows, PMS user conferences like Rent Manager), the content calendar ("Make Rentable the clearest voice on security deposits in multifamily"), LinkedIn, the inbound path from first touch to booked meeting in HubSpot, attribution and PMS partner co-marketing. Measured on "meetings and pipeline, not impressions". First 90 days: the 2027 event calendar, the first customer case study, a weekly LinkedIn cadence and a measurement framework.Source

Add a short terms box under the banner: who qualifies, what it costs (the 2% fee capped at $25, any plan fees), what the renter owes at move-out, and a link to the payment plan terms that already exist.

A clear offer converts better than a vague one, and it removes the most likely source of a complaint before the Marketing Lead starts driving traffic to it.

• Clear terms reduce sign-ups

  Measure completion, not clicks; informed sign-ups churn and complain less.

• Your websiteHomepage: "Boost NOI and Increase Resident Satisfaction"; "No Cost to Property Managers"; a banner reads "We'll pay your security deposit!" and links to a renter sign-up on a HubSpot page with no terms shown. Named customers: First Service Residential, The Broadway Company, SplitSpot, Kingston Real Estate Management. Integrations: Yardi, Rent Manager, MRI. No unit, property or customer counts.Source
• Your websiteRenter FAQ: a platform fee of "2% capped at $25"; renters who qualify can split the deposit over the lease; interest accrual is tracked; roommates can split payments.Source
• Your websiteRentable Premium for renters: "$5 $1.99/month" for a flexible deposit plan, a savings account described as "5x interest", the deposit back instantly at move-out, partner deals, no transaction fees and "Automatically entered to win a free month of rent".Source

Add a table of all 51 jurisdictions (cap, return deadline, interest yes or no, last reviewed date) to the hub page, fix the Iowa URL, and limit "Latest Articles" to deposit topics.

The hub is the page most likely to rank for "security deposit laws by state", and the table is what a property manager copies into a deck.

• A wrong number in the table

  Date every row and link to the statute.

• Your websiteThe Security Deposit Compliance Laws page is a state dropdown linking to 51 state guides on the blog; the HTML holds only state names, the Iowa link has a typo ("lowa-"), and the "Latest Articles" list includes unrelated posts such as sustainable travel and mindfulness.Source
• HiringMarketing Lead (first marketing hire, posted October 2026): own the tradeshow calendar (NAA Apartmentalize, state and regional apartment association shows, PMS user conferences like Rent Manager), the content calendar ("Make Rentable the clearest voice on security deposits in multifamily"), LinkedIn, the inbound path from first touch to booked meeting in HubSpot, attribution and PMS partner co-marketing. Measured on "meetings and pipeline, not impressions". First 90 days: the 2027 event calendar, the first customer case study, a weekly LinkedIn cadence and a measurement framework.Source

Update the footer year, update the plugins, add a social share image, move DMARC from "none" to "quarantine", and add standard security headers.

The Marketing Lead is about to send event follow-ups and newsletters at volume; DMARC protects deliverability and the brand, and the fixes take a day.

• A plugin update breaks a page

  Update on staging and keep backups.

• programmable.infoSite scan: footer copyright still 2024, 4 out-of-date WordPress plugins, no social share image, DMARC policy "none", Mozilla Observatory D- (25/100); about 120 blog posts, last RSS post August 13, 2026; 38 news mentions of "rentable" in 30 days, nearly all for the everyday word (for example a museum's "rentable" rail car).Source
• Your websiteHomepage: "Boost NOI and Increase Resident Satisfaction"; "No Cost to Property Managers"; a banner reads "We'll pay your security deposit!" and links to a renter sign-up on a HubSpot page with no terms shown. Named customers: First Service Residential, The Broadway Company, SplitSpot, Kingston Real Estate Management. Integrations: Yardi, Rent Manager, MRI. No unit, property or customer counts.Source

For the next show on the calendar: pull the attendee or member list, email and call the 50 best-fit companies offering a 15-minute slot at the booth, track every meeting in HubSpot with the event as source, and follow up within 48 hours.

The role is judged on meetings and pipeline per event, so the first show should prove the method rather than just the booth.

Subject: 15 minutes at {show} on security deposits?

Hi {first name},

We'll be at {show} on {dates}. If deposits are still handled by hand at {company}, I can show you in 15 minutes how {customer} moved them off their team's desk, with returns inside every state's deadline.

Pick a time: {link}

{name}, Rentable

• Attendee lists are not available

  Use association member directories and LinkedIn.

• HiringMarketing Lead (first marketing hire, posted October 2026): own the tradeshow calendar (NAA Apartmentalize, state and regional apartment association shows, PMS user conferences like Rent Manager), the content calendar ("Make Rentable the clearest voice on security deposits in multifamily"), LinkedIn, the inbound path from first touch to booked meeting in HubSpot, attribution and PMS partner co-marketing. Measured on "meetings and pipeline, not impressions". First 90 days: the 2027 event calendar, the first customer case study, a weekly LinkedIn cadence and a measurement framework.Source
• Your websiteThe Buckingham Properties success story is a single screenshot image with no text; the sitemap also lists /case-studies/, /customer-case-studies/ and /rentable-case-studies-buckingham/, plus /naa-request-a-demo/ and integration pages for Yardi, MRI and Rent Manager.Source

Score every candidate show (NAA Apartmentalize, state associations, PMS user conferences) on attendees who match the customer profile, past meetings, cost and travel, then fund the top tier and drop the rest.

It is the core of the role and the way to defend the budget when the founder asks what each show produced.

• Small samples per show

  Combine meetings with qualitative notes for the first year.

• HiringMarketing Lead (first marketing hire, posted October 2026): own the tradeshow calendar (NAA Apartmentalize, state and regional apartment association shows, PMS user conferences like Rent Manager), the content calendar ("Make Rentable the clearest voice on security deposits in multifamily"), LinkedIn, the inbound path from first touch to booked meeting in HubSpot, attribution and PMS partner co-marketing. Measured on "meetings and pipeline, not impressions". First 90 days: the 2027 event calendar, the first customer case study, a weekly LinkedIn cadence and a measurement framework.Source
• Your websiteHomepage: "Boost NOI and Increase Resident Satisfaction"; "No Cost to Property Managers"; a banner reads "We'll pay your security deposit!" and links to a renter sign-up on a HubSpot page with no terms shown. Named customers: First Service Residential, The Broadway Company, SplitSpot, Kingston Real Estate Management. Integrations: Yardi, Rent Manager, MRI. No unit, property or customer counts.Source

Get Rentable listed in each partner marketplace, run one joint webinar per partner on deposit compliance, and make each PMS user conference a pre-booked meeting event.

PMS partners reach exactly the buyers Rentable sells to, and the integration removes the biggest objection (another system to run).

• Partners favor their own payment products

  Lead with the integration and the time it saves their customers.

• HiringMarketing Lead (first marketing hire, posted October 2026): own the tradeshow calendar (NAA Apartmentalize, state and regional apartment association shows, PMS user conferences like Rent Manager), the content calendar ("Make Rentable the clearest voice on security deposits in multifamily"), LinkedIn, the inbound path from first touch to booked meeting in HubSpot, attribution and PMS partner co-marketing. Measured on "meetings and pipeline, not impressions". First 90 days: the 2027 event calendar, the first customer case study, a weekly LinkedIn cadence and a measurement framework.Source
• Your websiteHomepage: "Boost NOI and Increase Resident Satisfaction"; "No Cost to Property Managers"; a banner reads "We'll pay your security deposit!" and links to a renter sign-up on a HubSpot page with no terms shown. Named customers: First Service Residential, The Broadway Company, SplitSpot, Kingston Real Estate Management. Integrations: Yardi, Rent Manager, MRI. No unit, property or customer counts.Source
• Your websiteThe Buckingham Properties success story is a single screenshot image with no text; the sitemap also lists /case-studies/, /customer-case-studies/ and /rentable-case-studies-buckingham/, plus /naa-request-a-demo/ and integration pages for Yardi, MRI and Rent Manager.Source

Define a qualified lead (units and states), route it in HubSpot, offer a calendar immediately on the thank-you page, and answer chat with a booking link during business hours.

Speed to meeting is the cheapest lever on pipeline, and HubSpot and chat are already installed.

• Over-qualifying loses deals

  Review disqualified leads monthly.

• HiringMarketing Lead (first marketing hire, posted October 2026): own the tradeshow calendar (NAA Apartmentalize, state and regional apartment association shows, PMS user conferences like Rent Manager), the content calendar ("Make Rentable the clearest voice on security deposits in multifamily"), LinkedIn, the inbound path from first touch to booked meeting in HubSpot, attribution and PMS partner co-marketing. Measured on "meetings and pipeline, not impressions". First 90 days: the 2027 event calendar, the first customer case study, a weekly LinkedIn cadence and a measurement framework.Source
• programmable.infoSite scan: footer copyright still 2024, 4 out-of-date WordPress plugins, no social share image, DMARC policy "none", Mozilla Observatory D- (25/100); about 120 blog posts, last RSS post August 13, 2026; 38 news mentions of "rentable" in 30 days, nearly all for the everyday word (for example a museum's "rentable" rail car).Source

Every week the founder posts one state's rule (for example Massachusetts' separate account, 5% interest and treble damages), a mistake operators make, and a link to the compliance check.

Executive presence is named in the job post; a series with a format makes it easy to keep up.

• Posts read as legal advice

  Link the statute and add a short disclaimer.

• HiringMarketing Lead (first marketing hire, posted October 2026): own the tradeshow calendar (NAA Apartmentalize, state and regional apartment association shows, PMS user conferences like Rent Manager), the content calendar ("Make Rentable the clearest voice on security deposits in multifamily"), LinkedIn, the inbound path from first touch to booked meeting in HubSpot, attribution and PMS partner co-marketing. Measured on "meetings and pipeline, not impressions". First 90 days: the 2027 event calendar, the first customer case study, a weekly LinkedIn cadence and a measurement framework.Source
• Your websiteThe Security Deposit Compliance Laws page is a state dropdown linking to 51 state guides on the blog; the HTML holds only state names, the Iowa link has a typo ("lowa-"), and the "Latest Articles" list includes unrelated posts such as sustainable travel and mindfulness.Source
• Search resultsMassachusetts G.L. c. 186 s. 15B: deposits held in a separate interest-bearing Massachusetts bank account, 5% interest a year, a receipt within 30 days, a statement of condition, return within 30 days with an itemized sworn list, and treble damages plus fees when a landlord gets it wrong.Source

A Massachusetts landing page, a treble-damages exposure calculator (deposits held times three), a breakfast briefing with the association, and outbound to Massachusetts managers.

The higher the penalty, the easier the sale; a strong home-market base gives case studies for every other strict state.

• Fear-based messaging

  Lead with the time saved; the penalty is the supporting fact.

• Search resultsMassachusetts G.L. c. 186 s. 15B: deposits held in a separate interest-bearing Massachusetts bank account, 5% interest a year, a receipt within 30 days, a statement of condition, return within 30 days with an itemized sworn list, and treble damages plus fees when a landlord gets it wrong.Source
• Your websiteHomepage: "Boost NOI and Increase Resident Satisfaction"; "No Cost to Property Managers"; a banner reads "We'll pay your security deposit!" and links to a renter sign-up on a HubSpot page with no terms shown. Named customers: First Service Residential, The Broadway Company, SplitSpot, Kingston Real Estate Management. Integrations: Yardi, Rent Manager, MRI. No unit, property or customer counts.Source
• HiringMarketing Lead (first marketing hire, posted October 2026): own the tradeshow calendar (NAA Apartmentalize, state and regional apartment association shows, PMS user conferences like Rent Manager), the content calendar ("Make Rentable the clearest voice on security deposits in multifamily"), LinkedIn, the inbound path from first touch to booked meeting in HubSpot, attribution and PMS partner co-marketing. Measured on "meetings and pipeline, not impressions". First 90 days: the 2027 event calendar, the first customer case study, a weekly LinkedIn cadence and a measurement framework.Source

At move-out, send renters a one-click "tell your next landlord" email that introduces Rentable to the property manager, with a small reward to the renter when that manager books a demo.

It reaches managers through their own applicants, which no tradeshow can do, and the Premium base is already engaged.

• Renters feel used

  Make it optional and genuinely useful to the renter.

• Your websiteRentable Premium for renters: "$5 $1.99/month" for a flexible deposit plan, a savings account described as "5x interest", the deposit back instantly at move-out, partner deals, no transaction fees and "Automatically entered to win a free month of rent".Source
• Your websiteRenter FAQ: a platform fee of "2% capped at $25"; renters who qualify can split the deposit over the lease; interest accrual is tracked; roommates can split payments.Source
• Your websiteHomepage: "Boost NOI and Increase Resident Satisfaction"; "No Cost to Property Managers"; a banner reads "We'll pay your security deposit!" and links to a renter sign-up on a HubSpot page with no terms shown. Named customers: First Service Residential, The Broadway Company, SplitSpot, Kingston Real Estate Management. Integrations: Yardi, Rent Manager, MRI. No unit, property or customer counts.Source

Standard source fields in HubSpot, one dashboard (spend, meetings, pipeline, won by source), and a quarterly review that moves money.

It is how the Marketing Lead grows into Head of Marketing: proving what works.

• Multi-touch confusion

  Use first and last touch, keep it simple.

• HiringMarketing Lead (first marketing hire, posted October 2026): own the tradeshow calendar (NAA Apartmentalize, state and regional apartment association shows, PMS user conferences like Rent Manager), the content calendar ("Make Rentable the clearest voice on security deposits in multifamily"), LinkedIn, the inbound path from first touch to booked meeting in HubSpot, attribution and PMS partner co-marketing. Measured on "meetings and pipeline, not impressions". First 90 days: the 2027 event calendar, the first customer case study, a weekly LinkedIn cadence and a measurement framework.Source

One case study a month, each with the same structure and numbers, plus a short video clip recorded at the next event.

Prospects want a peer of their size; three segments cover most of the market.

• Slow approvals

  Offer drafts and a deadline.

• Your websiteHomepage: "Boost NOI and Increase Resident Satisfaction"; "No Cost to Property Managers"; a banner reads "We'll pay your security deposit!" and links to a renter sign-up on a HubSpot page with no terms shown. Named customers: First Service Residential, The Broadway Company, SplitSpot, Kingston Real Estate Management. Integrations: Yardi, Rent Manager, MRI. No unit, property or customer counts.Source
• Your websiteThe Buckingham Properties success story is a single screenshot image with no text; the sitemap also lists /case-studies/, /customer-case-studies/ and /rentable-case-studies-buckingham/, plus /naa-request-a-demo/ and integration pages for Yardi, MRI and Rent Manager.Source
• HiringMarketing Lead (first marketing hire, posted October 2026): own the tradeshow calendar (NAA Apartmentalize, state and regional apartment association shows, PMS user conferences like Rent Manager), the content calendar ("Make Rentable the clearest voice on security deposits in multifamily"), LinkedIn, the inbound path from first touch to booked meeting in HubSpot, attribution and PMS partner co-marketing. Measured on "meetings and pipeline, not impressions". First 90 days: the 2027 event calendar, the first customer case study, a weekly LinkedIn cadence and a measurement framework.Source

Publish aggregate numbers (median days to return, share with deductions, dispute rate) by state group, with a method note, and pitch it to multifamily trade press.

Original data gets cited and gives the founder and the Marketing Lead a reason to be on stage at association shows.

• Small samples

  Group states and say so.

• Your websiteHomepage: "Boost NOI and Increase Resident Satisfaction"; "No Cost to Property Managers"; a banner reads "We'll pay your security deposit!" and links to a renter sign-up on a HubSpot page with no terms shown. Named customers: First Service Residential, The Broadway Company, SplitSpot, Kingston Real Estate Management. Integrations: Yardi, Rent Manager, MRI. No unit, property or customer counts.Source
• HiringMarketing Lead (first marketing hire, posted October 2026): own the tradeshow calendar (NAA Apartmentalize, state and regional apartment association shows, PMS user conferences like Rent Manager), the content calendar ("Make Rentable the clearest voice on security deposits in multifamily"), LinkedIn, the inbound path from first touch to booked meeting in HubSpot, attribution and PMS partner co-marketing. Measured on "meetings and pipeline, not impressions". First 90 days: the 2027 event calendar, the first customer case study, a weekly LinkedIn cadence and a measurement framework.Source
• HiringWellfound profile: 11 to 50 people, Boston, one pre-seed round (October 2021), founder Conor Brennan; "hundreds of property management companies" use Rentable; the only other open role is a Senior Full Stack Engineer.Source

Track lost and stalled deals by PMS, build the next integration where the pipeline is largest, and launch it with that partner's community.

Integrations remove the main objection and become a channel at the same time.

• Partner program costs

  Start with read and write of deposits only.

• Your websiteHomepage: "Boost NOI and Increase Resident Satisfaction"; "No Cost to Property Managers"; a banner reads "We'll pay your security deposit!" and links to a renter sign-up on a HubSpot page with no terms shown. Named customers: First Service Residential, The Broadway Company, SplitSpot, Kingston Real Estate Management. Integrations: Yardi, Rent Manager, MRI. No unit, property or customer counts.Source
• HiringMarketing Lead (first marketing hire, posted October 2026): own the tradeshow calendar (NAA Apartmentalize, state and regional apartment association shows, PMS user conferences like Rent Manager), the content calendar ("Make Rentable the clearest voice on security deposits in multifamily"), LinkedIn, the inbound path from first touch to booked meeting in HubSpot, attribution and PMS partner co-marketing. Measured on "meetings and pipeline, not impressions". First 90 days: the 2027 event calendar, the first customer case study, a weekly LinkedIn cadence and a measurement framework.Source
• HiringWellfound profile: 11 to 50 people, Boston, one pre-seed round (October 2021), founder Conor Brennan; "hundreds of property management companies" use Rentable; the only other open role is a Senior Full Stack Engineer.Source

A state-aware interest feature for managers (calculated, paid and reported where required) shown to renters as their deposit growing, with Premium as the upgrade.

It solves a compliance chore and grows the renter-side revenue line at once.

• Banking and money-transmission rules

  Counsel and a regulated partner bank before launch.

• Your websiteRentable Premium for renters: "$5 $1.99/month" for a flexible deposit plan, a savings account described as "5x interest", the deposit back instantly at move-out, partner deals, no transaction fees and "Automatically entered to win a free month of rent".Source
• Search resultsMassachusetts G.L. c. 186 s. 15B: deposits held in a separate interest-bearing Massachusetts bank account, 5% interest a year, a receipt within 30 days, a statement of condition, return within 30 days with an itemized sworn list, and treble damages plus fees when a landlord gets it wrong.Source
• Your websiteRenter FAQ: a platform fee of "2% capped at $25"; renters who qualify can split the deposit over the lease; interest accrual is tracked; roommates can split payments.Source

Propose a member benefit (a discount or free compliance check, member-only webinars) to two state associations, starting where Rentable is already a member.

Associations are where the Marketing Lead's events happen; an endorsement makes every show warmer.

• Exclusivity asks

  Avoid exclusive terms that block other states.

• Your websiteHomepage: "Boost NOI and Increase Resident Satisfaction"; "No Cost to Property Managers"; a banner reads "We'll pay your security deposit!" and links to a renter sign-up on a HubSpot page with no terms shown. Named customers: First Service Residential, The Broadway Company, SplitSpot, Kingston Real Estate Management. Integrations: Yardi, Rent Manager, MRI. No unit, property or customer counts.Source
• HiringMarketing Lead (first marketing hire, posted October 2026): own the tradeshow calendar (NAA Apartmentalize, state and regional apartment association shows, PMS user conferences like Rent Manager), the content calendar ("Make Rentable the clearest voice on security deposits in multifamily"), LinkedIn, the inbound path from first touch to booked meeting in HubSpot, attribution and PMS partner co-marketing. Measured on "meetings and pipeline, not impressions". First 90 days: the 2027 event calendar, the first customer case study, a weekly LinkedIn cadence and a measurement framework.Source

Use "Rentable security deposits" consistently in titles, ads on brand-plus-category terms, a Google Business profile, and ask partners and press to use the full phrase.

Event follow-ups depend on people finding the company afterwards.

• Ads on brand waste money

  Keep the budget small and stop if organic wins.

• programmable.infoSite scan: footer copyright still 2024, 4 out-of-date WordPress plugins, no social share image, DMARC policy "none", Mozilla Observatory D- (25/100); about 120 blog posts, last RSS post August 13, 2026; 38 news mentions of "rentable" in 30 days, nearly all for the everyday word (for example a museum's "rentable" rail car).Source
• HiringMarketing Lead (first marketing hire, posted October 2026): own the tradeshow calendar (NAA Apartmentalize, state and regional apartment association shows, PMS user conferences like Rent Manager), the content calendar ("Make Rentable the clearest voice on security deposits in multifamily"), LinkedIn, the inbound path from first touch to booked meeting in HubSpot, attribution and PMS partner co-marketing. Measured on "meetings and pipeline, not impressions". First 90 days: the 2027 event calendar, the first customer case study, a weekly LinkedIn cadence and a measurement framework.Source

Publish official rules with a free entry method, pick a winner monthly, and turn each winner (with permission) into a short story for renters and managers.

Done properly, a monthly winner is the most shareable thing Rentable can post; done loosely, it is a legal risk.

• Sweepstakes law varies by state

  Use counsel-approved rules and a no-purchase entry.

• Your websiteRentable Premium for renters: "$5 $1.99/month" for a flexible deposit plan, a savings account described as "5x interest", the deposit back instantly at move-out, partner deals, no transaction fees and "Automatically entered to win a free month of rent".Source

Publish a fair comparison page: cash deposit managed by Rentable versus deposit alternatives, on who pays, what happens at move-out, and what the owner holds.

Buyers comparing categories search for alternatives; a clear page puts Rentable's model in that comparison.

• Claims about competitors go out of date

  Date the page and cite each source.

• Competitor researchDeposit alternatives sell to the same buyers: Obligo ("no deposit" options, "trusted by over 1 million homes"), LeaseLock (lease insurance with a Zero Deposit option), Greenlight (formerly Rhino, "move-in requirements" in one platform) and TheGuarantors (lease guarantees and deposit replacement).See the research Source
• Your websiteHomepage: "Boost NOI and Increase Resident Satisfaction"; "No Cost to Property Managers"; a banner reads "We'll pay your security deposit!" and links to a renter sign-up on a HubSpot page with no terms shown. Named customers: First Service Residential, The Broadway Company, SplitSpot, Kingston Real Estate Management. Integrations: Yardi, Rent Manager, MRI. No unit, property or customer counts.Source
• Your websiteRenter FAQ: a platform fee of "2% capped at $25"; renters who qualify can split the deposit over the lease; interest accrual is tracked; roommates can split payments.Source