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  • The brief
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  • This week · 5
  • This quarter · 10
  • Big bets · 3
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Generated Oct 23, 2026
  1. Programmable
  2. Playbooks
  3. Repeat Builders
Repeat Builders logo

growth playbook · Oct 23, 2026

repeatbuilders.com (opens in a new tab)

Repeat Builders growth playbook

Diagnosis

Repeat Builders is launching its first five ventures in six months, from about 40 prototypes and over 2,200 scored ideas, and is hiring the founders now: a consumer growth founder and technical founders, each offered A$3m, 30% equity and control of their own salaries.

Its website undersells that deal: it says $2m in places, never mentions the equity, tells readers there is no application process, and makes phone visitors download 63 MB of video. This playbook fixes the founder offer and the site first, then builds an owned founder pipeline (register, newsletter, demand nights, university and referrals), original playbooks from the studio's data, a clearer investor page, and shared systems across ventures.

Growth Score

6/10

Biggest Opportunity

Make the website as strong a recruiting tool as the job ads, then turn the studio's unique demand data into content and events that bring founders and investors to it.

Biggest Risk

Hiring the right founders for five ventures in six months, against Antler, Startmate and well-paid jobs, while the site gives a smaller and less clear offer than the ads.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Put the founder deal on the website, and make it the same number everywhere

    Change the $2m figures to A$3m today.

    High impact First result in 2 weeks
  2. 2

    Stop the homepage downloading 63 MB of team video on phones

    Swap the team videos for stills on mobile.

    High impact First result in 1 week
  3. 3

    Rewrite the FAQ that says there is no application process

    Draft the new FAQ answer.

    Medium impact First result in 1 week

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 8Fill-ins · 8Reconsider · 2
Effort →

Showing 21 of 21 ideas

This week 5

Quick wins with a clear first action.

  • 01

    The founder ads open with the strongest offer in Australian early-stage building: A$3m committed per venture, 30% equity for the founding team, and founders set their own salaries. The ad says it will stay on the website "for people who find their own way here". But the site says "$2m committed from day zero" in one list and "$3m" in another, the FAQ on five pages says "up to $2M", and no page mentions the 30% or the salaries. A candidate who checks the site before applying finds a smaller, vaguer deal than the ad.

    High impactLow effort First result in 2 weeks Head of Talent

    First action

    Change the $2m figures to A$3m today.

    How to measure it

    Website-sourced founder applications

    Now
    –
    Target
    +50%
    By
    60 days

    Steps

    1. 1

      Agree the wording

      The three terms exactly as in the ads.

      CEO 1 day

    2. 2

      Fix the figures

      $2m to A$3m on /builders and in the FAQ.

      Head of Ecosystem, Events & Comms 1 hour

    3. 3

      Add the deal block

      Top of /builders and /jobs.

      Head of Ecosystem, Events & Comms 1 day

    4. 4

      Add "what you inherit"

      Prototype, demand data, idea tree, growth engine, desk.

      Head of Venture Research & Product 1 day

    5. 5

      Clean the job cards

      Real department or remove the field.

      Head of Ecosystem, Events & Comms 1 hour

    6. 6

      Tag the source

      UTM on site Apply links to Ashby.

      CTO 1 hour

    7. 7

      Review monthly

      Applications by source and quality.

      Head of Talent monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Head of Talent

    Smallest test

    Correct the three figures and add the deal block to /builders this week.

    Why it works

    Add "The deal" block to the top of /builders and /jobs with the three terms exactly as the ads state them, and a short "what you inherit" list (prototype, demand data, idea tree, growth engine, Tech Central desk). Correct the $2m figures and the FAQ answer to A$3m, and remove the "Department" placeholder from the job cards. Track Apply clicks from the site separately from LinkedIn.

    Senior operators decide on equity, runway and pay before anything else. Stating them plainly, and identically, removes the first doubt and makes the website a recruiting channel in its own right.

    Ready to use

    ChecklistThe deal block

    [ ] A$3m committed per venture, about two years of runway
    [ ] 30% equity for the founding team
    [ ] Founders set their salaries inside the budget
    [ ] What you inherit: prototype, demand data, idea tree, growth engine
    [ ] Where: Tech Central, Sydney
    [ ] Same figures in the FAQ, ads and job posts
    [ ] Apply link with a website source tag

    Risks and how to handle them

    • Terms change for later ventures

      Date the block and keep one source of truth for ads and site.

    Evidence

    • HiringConsumer Growth Founder (Sydney, posted October 22, 2026): "The deal, up front": "A$3m of committed capital per venture, roughly two years of focused runway", "30% equity for the founding team" and "Founder salaries are paid from the A$3m, and the founders set them". The founder inherits demand data ("reach, conversion, cost per signup") and "the tree" of scored variations. "About 40 prototypes sit in the pipeline today"; many are subscriptions "where the person who pays isn't always the person who uses it. Retention is harder than acquisition there". Partnerships "with a telco, insurer, retailer, health or community organisation" are a plus. Repeat Builders is "launching its first five ventures over the next six months", with "over 2,200" ideas scored. The ad will "remain live on our website for people who find their own way here".Source
    • Your websiteBuilders page (checked October 22, 2026): the benefits appear twice, once as "Pre-funded venture starts - $2m committed from day zero" and once as "$3m committed from day zero". No page on the site mentions the 30% founder equity or that founders set their own salaries. Each job card on /builders and /jobs shows the placeholder word "Department".Source
    • Your websiteFAQ, repeated on the home, builders, ecosystem and FAQ pages: each venture receives "up to $2M of capital", and "We don't run an application process and we don't match strangers to ideas". Meanwhile /jobs and /builders list four roles with "Apply" buttons.Source
    • HiringTechnical Founder, AI-Enabled Product & Data Engineering (posted September 29, 2026) and Technical Founder, AI-Enabled Engineering (posted August 26, 2026): the same A$3m, 30% deal; ventures arrive "with a validated MVP and real demand behind it, whether a waiting list or early customers willing to pay"; "Every venture runs on the AI-native operating system we've built", including "the talent system for your first hires" and "the growth analytics engine that validated your demand".Source
  • 02

    Google's mobile test of the homepage took 22.4 seconds to show the main content and downloaded 63 MB, 59 MB of it from 30 team portrait video loops. Founder candidates and investors arriving from LinkedIn on a phone wait before they see a word.

    High impactLow effort First result in 1 week CTO

    First action

    Swap the team videos for stills on mobile.

    How to measure it

    Mobile LCP

    Now
    –
    Target
    Under 2.5 s
    By
    30 days

    Steps

    1. 1

      List the videos

      All 30 files and where they play.

      CTO 1 hour

    2. 2

      Make stills

      One frame per person.

      Head of Ecosystem, Events & Comms 1 day

    3. 3

      Play on tap

      No autoplay on mobile.

      CTO 1 day

    4. 4

      Compress

      Under 1 MB per clip.

      CTO 1 day

    5. 5

      Lazy-load

      Below the first screen.

      CTO 2 hours

    6. 6

      Re-test

      PageSpeed and Chrome UX data.

      CTO 1 month

    First result
    1 week
    Cost
    $0
    Owner
    CTO

    Smallest test

    Disable autoplay on mobile and re-run PageSpeed.

    Why it works

    Replace autoplay loops with a still image for each person and play the video on tap or hover, compress the clips to under 1 MB, serve them from Webflow's video hosting or a streaming service, and lazy-load everything below the first screen.

    Faster pages keep more of the visitors that every LinkedIn post and ad sends.

    Risks and how to handle them

    • Less personality

      Keep one short team video on tap.

    Evidence

    • Google PageSpeedHomepage on mobile (run October 23, 2026 UTC): performance 44/100, Largest Contentful Paint 22.4 s and First Contentful Paint 18.3 s; total page weight 63 MB across 92 requests, of which 59 MB is 30 video files, the team portrait loops at 3-6 MB each. Chrome UX Report data for the site: LCP 2.8 s at the 75th percentile (Google's "good" limit is 2.5 s).Source
    • Your websiteHomepage: "Venture Success Engineered Right From Zero"; a seven-stage system (Ideas Factory, Evidence Before Execution, Assemble the Builders, Venture Greenlight, Embedded Execution, Built to Attract Investors, Outcomes That Power the Next Build), "forged across 100s of startups and a decade"; counters "2329 Ideas Considered", "1589 Ideas Rejected", "439 Founders Considered", "1331+ Followers"; quotes from a co-founder of Slice (Pay Later Travel), a former CEO of Stone & Chalk, and the program manager of INCUBATE, the University of Sydney's accelerator, about Repeat Builders' sessions in its "Startup Fundamentals" course.Source
    • HiringConsumer Growth Founder (Sydney, posted October 22, 2026): "The deal, up front": "A$3m of committed capital per venture, roughly two years of focused runway", "30% equity for the founding team" and "Founder salaries are paid from the A$3m, and the founders set them". The founder inherits demand data ("reach, conversion, cost per signup") and "the tree" of scored variations. "About 40 prototypes sit in the pipeline today"; many are subscriptions "where the person who pays isn't always the person who uses it. Retention is harder than acquisition there". Partnerships "with a telco, insurer, retailer, health or community organisation" are a plus. Repeat Builders is "launching its first five ventures over the next six months", with "over 2,200" ideas scored. The ad will "remain live on our website for people who find their own way here".Source
  • 03

    The FAQ on five pages says "We don't run an application process and we don't match strangers to ideas", but the studio now advertises four founder roles with Apply buttons. A candidate reading both is unsure whether to apply.

    Medium impactLow effort First result in 1 week Head of Talent

    First action

    Draft the new FAQ answer.

    How to measure it

    Apply rate

    Now
    –
    Target
    +20%
    By
    60 days

    Steps

    1. 1

      Draft

      Two paths and the timeline.

      Head of Talent 1 hour

    2. 2

      Approve

      With the CEO.

      CEO 1 day

    3. 3

      Publish

      Everywhere the FAQ appears.

      Head of Ecosystem, Events & Comms 1 hour

    4. 4

      Add the process

      Steps after applying.

      Head of Talent 1 day

    5. 5

      Link

      From each job card.

      Head of Ecosystem, Events & Comms 1 hour

    6. 6

      Measure

      Apply rate.

      Head of Talent monthly

    First result
    1 week
    Cost
    $0
    Owner
    Head of Talent

    Smallest test

    Update the FAQ answer today.

    Why it works

    Explain the two paths: open roles you can apply to now, and the ecosystem conversations that start before a venture is validated. Say what happens after applying and how long it takes.

    Clear next steps raise applications from strong people who would otherwise wait for an introduction.

    Risks and how to handle them

    • More unsuitable applicants

      State the essential experience in the FAQ.

    Evidence

    • Your websiteFAQ, repeated on the home, builders, ecosystem and FAQ pages: each venture receives "up to $2M of capital", and "We don't run an application process and we don't match strangers to ideas". Meanwhile /jobs and /builders list four roles with "Apply" buttons.Source
    • HiringConsumer Growth Founder (Sydney, posted October 22, 2026): "The deal, up front": "A$3m of committed capital per venture, roughly two years of focused runway", "30% equity for the founding team" and "Founder salaries are paid from the A$3m, and the founders set them". The founder inherits demand data ("reach, conversion, cost per signup") and "the tree" of scored variations. "About 40 prototypes sit in the pipeline today"; many are subscriptions "where the person who pays isn't always the person who uses it. Retention is harder than acquisition there". Partnerships "with a telco, insurer, retailer, health or community organisation" are a plus. Repeat Builders is "launching its first five ventures over the next six months", with "over 2,200" ideas scored. The ad will "remain live on our website for people who find their own way here".Source
    • Your websiteBuilders page (checked October 22, 2026): the benefits appear twice, once as "Pre-funded venture starts - $2m committed from day zero" and once as "$3m committed from day zero". No page on the site mentions the 30% founder equity or that founders set their own salaries. Each job card on /builders and /jobs shows the placeholder word "Department".Source
  • 04

    Repeat Builders recruits founders and investors through LinkedIn, but none of its eight pages has a share image, so every shared link shows a bare text card.

    Medium impactLow effort First result in 1 week Head of Ecosystem

    First action

    Make one share image for /builders.

    How to measure it

    LinkedIn link clicks

    Now
    –
    Target
    +30%
    By
    30 days

    Steps

    1. 1

      Design

      One image per page and role.

      Head of Ecosystem, Events & Comms 1 day

    2. 2

      Add tags

      In Webflow page settings.

      CTO 1 hour

    3. 3

      Check

      LinkedIn Post Inspector.

      Head of Ecosystem, Events & Comms 1 hour

    4. 4

      Repost

      Current roles.

      Head of Ecosystem, Events & Comms 1 day

    5. 5

      Template

      For future roles.

      Head of Ecosystem, Events & Comms 1 day

    6. 6

      Measure

      Clicks per post.

      Head of Ecosystem, Events & Comms monthly

    First result
    1 week
    Cost
    $0
    Owner
    Head of Ecosystem, Events & Comms

    Smallest test

    Add the /builders image today.

    Why it works

    Design a share image per page (one for each role with the A$3m and 30% headline), add og:image and twitter:image in Webflow, and check previews with LinkedIn's Post Inspector.

    Posts with images get more clicks, and a headline on the image carries the offer even when people do not click.

    Risks and how to handle them

    • Cached previews

      Refresh in Post Inspector.

    Evidence

    • Your websiteNone of the eight public pages (home, builders, jobs, investors, ecosystem, events, content, FAQs) has an og:image or twitter:image tag, so links shared on LinkedIn, X or Slack show no picture.Source
    • HiringConsumer Growth Founder (Sydney, posted October 22, 2026): "The deal, up front": "A$3m of committed capital per venture, roughly two years of focused runway", "30% equity for the founding team" and "Founder salaries are paid from the A$3m, and the founders set them". The founder inherits demand data ("reach, conversion, cost per signup") and "the tree" of scored variations. "About 40 prototypes sit in the pipeline today"; many are subscriptions "where the person who pays isn't always the person who uses it. Retention is harder than acquisition there". Partnerships "with a telco, insurer, retailer, health or community organisation" are a plus. Repeat Builders is "launching its first five ventures over the next six months", with "over 2,200" ideas scored. The ad will "remain live on our website for people who find their own way here".Source
    • Domain and channelsrepeatbuilders.com was registered in September 2025; the site runs on Webflow with Google Analytics, Tag Manager and PostHog; channels are a LinkedIn company page and X (@repeatbuilders); the base is the Tech Central Innovation Hub, 477 Pitt Street, Haymarket, Sydney.Source
  • 05

    About 40 prototypes sit in the pipeline and five ventures launch over the next six months, but only four roles are advertised. The ad says "We don't yet know which of the 40 prototypes will be funded, so we're talking to people who cover a spread of them". Strong operators who don't fit today's roles have no way to raise a hand.

    High impactLow effort First result in 1 month Head of Talent

    First action

    Build the form in Webflow.

    How to measure it

    Register sign-ups

    Now
    –
    Target
    300
    By
    1 quarter

    Steps

    1. 1

      Define fields

      Skills, sectors, a number owned.

      Head of Talent 1 day

    2. 2

      Build the form

      Webflow to the talent system.

      CTO 1 day

    3. 3

      Tag themes

      Against prototypes.

      Head of Venture Research & Product 1 week

    4. 4

      Promote

      LinkedIn and events.

      Head of Ecosystem, Events & Comms ongoing

    5. 5

      Match

      When a venture is greenlit.

      Head of Talent ongoing

    6. 6

      Measure

      Hires from the register.

      Head of Talent quarterly

    First result
    1 month
    Cost
    $0
    Owner
    Head of Talent

    Smallest test

    Add the form and post about it once.

    Why it works

    Add a short register on /builders: skills, sectors, availability and a "number you owned". Tag each entry against prototype themes, and send a note when a matching venture is greenlit.

    The founder pool becomes an owned asset that shortens hiring for each new venture.

    Risks and how to handle them

    • Too many entries to answer

      Send an automatic thank-you and a quarterly update.

    Evidence

    • HiringConsumer Growth Founder (Sydney, posted October 22, 2026): "The deal, up front": "A$3m of committed capital per venture, roughly two years of focused runway", "30% equity for the founding team" and "Founder salaries are paid from the A$3m, and the founders set them". The founder inherits demand data ("reach, conversion, cost per signup") and "the tree" of scored variations. "About 40 prototypes sit in the pipeline today"; many are subscriptions "where the person who pays isn't always the person who uses it. Retention is harder than acquisition there". Partnerships "with a telco, insurer, retailer, health or community organisation" are a plus. Repeat Builders is "launching its first five ventures over the next six months", with "over 2,200" ideas scored. The ad will "remain live on our website for people who find their own way here".Source
    • Your websiteHomepage: "Venture Success Engineered Right From Zero"; a seven-stage system (Ideas Factory, Evidence Before Execution, Assemble the Builders, Venture Greenlight, Embedded Execution, Built to Attract Investors, Outcomes That Power the Next Build), "forged across 100s of startups and a decade"; counters "2329 Ideas Considered", "1589 Ideas Rejected", "439 Founders Considered", "1331+ Followers"; quotes from a co-founder of Slice (Pay Later Travel), a former CEO of Stone & Chalk, and the program manager of INCUBATE, the University of Sydney's accelerator, about Repeat Builders' sessions in its "Startup Fundamentals" course.Source
    • Your websiteFAQ, repeated on the home, builders, ecosystem and FAQ pages: each venture receives "up to $2M of capital", and "We don't run an application process and we don't match strangers to ideas". Meanwhile /jobs and /builders list four roles with "Apply" buttons.Source
    • HiringNewco Founder (posted April 20, 2026, still listed): "Not zero to one. One to real. Take a validated opportunity and build a company that works".Source

This quarter 10

The core plays for the next three months.

  • 06

    The hub called "News, Articles & Playbooks" only links to other people's posts. Repeat Builders has data nobody else has: thousands of scored ideas, rejection reasons and paid-test results (reach, conversion, cost per signup).

    High impactMedium effort First result in 1 quarter Head of Venture Research & Pr…

    First action

    Pick the first topic: the top five rejection reasons.

    How to measure it

    Enquiries from playbooks

    Now
    –
    Target
    20 a quarter
    By
    2 quarters

    Steps

    1. 1

      Pick topics

      Six from the data.

      Head of Venture Research & Product 1 week

    2. 2

      Pull data

      Anonymised.

      Head of Venture Research & Product 2 weeks

    3. 3

      Write

      One a month.

      Head of Venture Research & Product monthly

    4. 4

      Publish

      Site and LinkedIn.

      Head of Ecosystem, Events & Comms monthly

    5. 5

      Capture

      Newsletter sign-ups.

      Head of Ecosystem, Events & Comms ongoing

    6. 6

      Measure

      Enquiries by playbook.

      Head of Ecosystem, Events & Comms quarterly

    First result
    1 quarter
    Cost
    Writing time
    Owner
    Head of Venture Research & Product

    Smallest test

    Publish the rejection-reasons playbook.

    Why it works

    Write one original playbook a month from the system: why ideas get rejected, what a good cost per signup looks like by category, how to read willingness-to-pay tests. Publish on the site and LinkedIn with the data anonymised.

    Original evidence shows the system works, which is what both founders and investors are asked to believe.

    Risks and how to handle them

    • Giving away ideas

      Publish patterns, not live opportunities.

    Evidence

    • Your websiteThe News, Articles and Playbooks hub (/content) lists only links to other publishers (LinkedIn posts, Blackbird, Forbes Australia, Capital Brief, product launches); none is written by Repeat Builders. The sitemap has nine pages in total, and there is no newsletter sign-up.Source
    • Your websiteHomepage: "Venture Success Engineered Right From Zero"; a seven-stage system (Ideas Factory, Evidence Before Execution, Assemble the Builders, Venture Greenlight, Embedded Execution, Built to Attract Investors, Outcomes That Power the Next Build), "forged across 100s of startups and a decade"; counters "2329 Ideas Considered", "1589 Ideas Rejected", "439 Founders Considered", "1331+ Followers"; quotes from a co-founder of Slice (Pay Later Travel), a former CEO of Stone & Chalk, and the program manager of INCUBATE, the University of Sydney's accelerator, about Repeat Builders' sessions in its "Startup Fundamentals" course.Source
    • HiringConsumer Growth Founder (Sydney, posted October 22, 2026): "The deal, up front": "A$3m of committed capital per venture, roughly two years of focused runway", "30% equity for the founding team" and "Founder salaries are paid from the A$3m, and the founders set them". The founder inherits demand data ("reach, conversion, cost per signup") and "the tree" of scored variations. "About 40 prototypes sit in the pipeline today"; many are subscriptions "where the person who pays isn't always the person who uses it. Retention is harder than acquisition there". Partnerships "with a telco, insurer, retailer, health or community organisation" are a plus. Repeat Builders is "launching its first five ventures over the next six months", with "over 2,200" ideas scored. The ad will "remain live on our website for people who find their own way here".Source
  • 07

    Repeat Builders has considered 439 founders and has 1,331+ followers, but the site has no newsletter. Founders who were a near miss for one venture may be right for the next.

    Medium impactLow effort First result in 1 quarter Head of Ecosystem

    First action

    Write the first issue.

    How to measure it

    Subscribers

    Now
    –
    Target
    1,000
    By
    2 quarters

    Steps

    1. 1

      Pick a tool

      Connected to Webflow.

      CTO 1 day

    2. 2

      Add sign-up

      Every page.

      Head of Ecosystem, Events & Comms 1 day

    3. 3

      Import

      Consenting past candidates.

      Head of Talent 1 week

    4. 4

      Write

      Monthly.

      Head of Ecosystem, Events & Comms monthly

    5. 5

      Promote

      LinkedIn.

      Head of Ecosystem, Events & Comms monthly

    6. 6

      Measure

      Opens and replies.

      Head of Ecosystem, Events & Comms monthly

    First result
    1 quarter
    Cost
    Tool cost
    Owner
    Head of Ecosystem, Events & Comms

    Smallest test

    Send one issue to 50 people.

    Why it works

    Start a monthly email: new ventures greenlit, roles opening, one playbook, one event. Add sign-up to every page and import past candidates who agreed to be contacted.

    An owned list beats LinkedIn reach for timing a founder approach.

    Risks and how to handle them

    • Privacy

      Only import people who agreed.

    Evidence

    • Your websiteHomepage: "Venture Success Engineered Right From Zero"; a seven-stage system (Ideas Factory, Evidence Before Execution, Assemble the Builders, Venture Greenlight, Embedded Execution, Built to Attract Investors, Outcomes That Power the Next Build), "forged across 100s of startups and a decade"; counters "2329 Ideas Considered", "1589 Ideas Rejected", "439 Founders Considered", "1331+ Followers"; quotes from a co-founder of Slice (Pay Later Travel), a former CEO of Stone & Chalk, and the program manager of INCUBATE, the University of Sydney's accelerator, about Repeat Builders' sessions in its "Startup Fundamentals" course.Source
    • Your websiteThe News, Articles and Playbooks hub (/content) lists only links to other publishers (LinkedIn posts, Blackbird, Forbes Australia, Capital Brief, product launches); none is written by Repeat Builders. The sitemap has nine pages in total, and there is no newsletter sign-up.Source
    • Domain and channelsrepeatbuilders.com was registered in September 2025; the site runs on Webflow with Google Analytics, Tag Manager and PostHog; channels are a LinkedIn company page and X (@repeatbuilders); the base is the Tech Central Innovation Hub, 477 Pitt Street, Haymarket, Sydney.Source
  • 08

    The events page lists other organisations' events; none is Repeat Builders' own. The studio's most interesting asset for founders is live demand data from prototypes.

    High impactMedium effort First result in 1 quarter Head of Ecosystem

    First action

    Book the first date.

    How to measure it

    Register sign-ups per event

    Now
    –
    Target
    20
    By
    1 quarter

    Steps

    1. 1

      Format

      One test, one founder, Q&A.

      Head of Ecosystem, Events & Comms 1 week

    2. 2

      Pick a prototype

      Shareable data.

      Head of Venture Research & Product 1 week

    3. 3

      Invite

      Register, newsletter, LinkedIn.

      Head of Ecosystem, Events & Comms 2 weeks

    4. 4

      Run

      Monthly.

      Head of Ecosystem, Events & Comms monthly

    5. 5

      Follow up

      Register link.

      Head of Talent monthly

    6. 6

      Measure

      Sign-ups and hires.

      Head of Talent quarterly

    First result
    1 quarter
    Cost
    Food and drinks
    Owner
    Head of Ecosystem, Events & Comms

    Smallest test

    Run one evening.

    Why it works

    Run a monthly evening at Tech Central where the team shows one prototype's demand test (what was tested, what moved conversion) and a founder talks about the build. Invite the register and newsletter.

    Founders join studios they trust in person, and the event fills the register and the newsletter.

    Risks and how to handle them

    • Exposing ideas

      Show finished tests, not live plans.

    Evidence

    • Your websiteEvents page: "Events Across The Ecosystem" lists other organisations' events (Notion Build Bar Sydney, Bondi Innovation, The Community Collective, Semiconductor Australia); none is hosted by Repeat Builders.Source
    • Your websiteHomepage: "Venture Success Engineered Right From Zero"; a seven-stage system (Ideas Factory, Evidence Before Execution, Assemble the Builders, Venture Greenlight, Embedded Execution, Built to Attract Investors, Outcomes That Power the Next Build), "forged across 100s of startups and a decade"; counters "2329 Ideas Considered", "1589 Ideas Rejected", "439 Founders Considered", "1331+ Followers"; quotes from a co-founder of Slice (Pay Later Travel), a former CEO of Stone & Chalk, and the program manager of INCUBATE, the University of Sydney's accelerator, about Repeat Builders' sessions in its "Startup Fundamentals" course.Source
    • HiringConsumer Growth Founder (Sydney, posted October 22, 2026): "The deal, up front": "A$3m of committed capital per venture, roughly two years of focused runway", "30% equity for the founding team" and "Founder salaries are paid from the A$3m, and the founders set them". The founder inherits demand data ("reach, conversion, cost per signup") and "the tree" of scored variations. "About 40 prototypes sit in the pipeline today"; many are subscriptions "where the person who pays isn't always the person who uses it. Retention is harder than acquisition there". Partnerships "with a telco, insurer, retailer, health or community organisation" are a plus. Repeat Builders is "launching its first five ventures over the next six months", with "over 2,200" ideas scored. The ad will "remain live on our website for people who find their own way here".Source
  • 09

    The investors page has a strong line ("tired of paper wins and slow exits") and a "Register Investment Interest" button, but no figures: no pipeline size, no capital per venture, no planned number of ventures, no timeline to realised returns.

    High impactMedium effort First result in 1 quarter CEO

    First action

    List the public facts for the page.

    How to measure it

    Investor registrations

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      List facts

      Already public.

      CEO 1 day

    2. 2

      Legal review

      What can be shown.

      Legal adviser 1 week

    3. 3

      Write

      Page and update.

      Head of Ecosystem, Events & Comms 1 week

    4. 4

      Publish

      Investors page.

      Head of Ecosystem, Events & Comms 1 day

    5. 5

      Quarterly update

      Email.

      CEO quarterly

    6. 6

      Measure

      Registrations.

      CEO quarterly

    First result
    1 quarter
    Cost
    Legal review
    Owner
    CEO

    Smallest test

    Add three facts to the page.

    Why it works

    Add what is already public in the job posts and homepage: five ventures in six months, A$3m each, about 40 prototypes, 2,329 ideas scored, the sell-down model. Offer a quarterly investor update by email, with legal review of what can be shown to whom.

    Investors register interest when they can see the shape of the model.

    Risks and how to handle them

    • Rules on offers

      Show the model, not an offer, unless advised.

    Evidence

    • Your websiteInvestors page: "For the investors who are tired of paper wins and slow exits", with a "Register Investment Interest" button; it gives no figures on the model, the pipeline or the ventures. The FAQ says the team has "built and operated across data, automation, finance, retail, marketplaces, property, and blockchain".Source
    • HiringConsumer Growth Founder (Sydney, posted October 22, 2026): "The deal, up front": "A$3m of committed capital per venture, roughly two years of focused runway", "30% equity for the founding team" and "Founder salaries are paid from the A$3m, and the founders set them". The founder inherits demand data ("reach, conversion, cost per signup") and "the tree" of scored variations. "About 40 prototypes sit in the pipeline today"; many are subscriptions "where the person who pays isn't always the person who uses it. Retention is harder than acquisition there". Partnerships "with a telco, insurer, retailer, health or community organisation" are a plus. Repeat Builders is "launching its first five ventures over the next six months", with "over 2,200" ideas scored. The ad will "remain live on our website for people who find their own way here".Source
    • Your websiteHomepage: "Venture Success Engineered Right From Zero"; a seven-stage system (Ideas Factory, Evidence Before Execution, Assemble the Builders, Venture Greenlight, Embedded Execution, Built to Attract Investors, Outcomes That Power the Next Build), "forged across 100s of startups and a decade"; counters "2329 Ideas Considered", "1589 Ideas Rejected", "439 Founders Considered", "1331+ Followers"; quotes from a co-founder of Slice (Pay Later Travel), a former CEO of Stone & Chalk, and the program manager of INCUBATE, the University of Sydney's accelerator, about Repeat Builders' sessions in its "Startup Fundamentals" course.Source
  • 10

    Repeat Builders teaches in the University of Sydney INCUBATE "Startup Fundamentals" course, and the program manager praises it on the homepage. Alumni a few years into their careers are tomorrow's founders.

    Medium impactLow effort First result in 2 quarters Head of Talent

    First action

    Ask the program for an alumni mailing.

    How to measure it

    INCUBATE sign-ups

    Now
    –
    Target
    50
    By
    2 quarters

    Steps

    1. 1

      Agree

      With the program.

      Head of Talent 2 weeks

    2. 2

      Offer

      Invite and internships.

      Head of Talent 1 week

    3. 3

      Mail

      Alumni.

      Head of Ecosystem, Events & Comms 1 week

    4. 4

      Run internships

      On prototype tests.

      Head of Venture Research & Product 1 quarter

    5. 5

      Track

      Who joins ventures.

      Head of Talent ongoing

    6. 6

      Review

      Twice a year.

      Head of Talent 6 months

    First result
    2 quarters
    Cost
    Staff time only
    Owner
    Head of Talent

    Smallest test

    Run one session with alumni.

    Why it works

    Offer INCUBATE alumni a pathway: a demand-night invite, the register and an internship on a prototype test. Track who becomes a founder or early hire.

    A steady source of trusted, local talent cuts the cost of every founding team.

    Risks and how to handle them

    • Too junior for founder roles

      Aim at early hires first.

    Evidence

    • Your websiteHomepage: "Venture Success Engineered Right From Zero"; a seven-stage system (Ideas Factory, Evidence Before Execution, Assemble the Builders, Venture Greenlight, Embedded Execution, Built to Attract Investors, Outcomes That Power the Next Build), "forged across 100s of startups and a decade"; counters "2329 Ideas Considered", "1589 Ideas Rejected", "439 Founders Considered", "1331+ Followers"; quotes from a co-founder of Slice (Pay Later Travel), a former CEO of Stone & Chalk, and the program manager of INCUBATE, the University of Sydney's accelerator, about Repeat Builders' sessions in its "Startup Fundamentals" course.Source
    • HiringConsumer Growth Founder (Sydney, posted October 22, 2026): "The deal, up front": "A$3m of committed capital per venture, roughly two years of focused runway", "30% equity for the founding team" and "Founder salaries are paid from the A$3m, and the founders set them". The founder inherits demand data ("reach, conversion, cost per signup") and "the tree" of scored variations. "About 40 prototypes sit in the pipeline today"; many are subscriptions "where the person who pays isn't always the person who uses it. Retention is harder than acquisition there". Partnerships "with a telco, insurer, retailer, health or community organisation" are a plus. Repeat Builders is "launching its first five ventures over the next six months", with "over 2,200" ideas scored. The ad will "remain live on our website for people who find their own way here".Source
  • 11

    The Consumer Growth Founder ad says many consumer prototypes share a shape (a subscription sold direct and through partners) and asks for experience opening partnerships with telcos, insurers, retailers, health or community organisations. Each venture opening those doors alone repeats the work.

    High impactMedium effort First result in 2 quarters Consumer Growth Founder

    First action

    List the partner types the prototypes need.

    How to measure it

    Ventures with a partner pilot

    Now
    –
    Target
    3 of 5
    By
    2 quarters

    Steps

    1. 1

      Map needs

      Partner type per prototype.

      Head of Venture Research & Product 2 weeks

    2. 2

      Pick targets

      Two per type.

      CEO 2 weeks

    3. 3

      Standard terms

      Pilot template.

      CEO 1 month

    4. 4

      Open talks

      Introductions.

      CEO 1 quarter

    5. 5

      Plug in

      First ventures.

      Consumer Growth Founder 1 quarter

    6. 6

      Review

      Results per partner.

      Consumer Growth Founder quarterly

    First result
    2 quarters
    Cost
    Staff time only
    Owner
    Consumer Growth Founder

    Smallest test

    Open one partner conversation.

    Why it works

    Have the studio hold relationships with a handful of partner types, with standard pilot terms, and let each venture plug in. Name them on the ecosystem page once signed.

    Partner distribution is slow to open and fast to reuse, which is the studio advantage.

    Risks and how to handle them

    • Partners want exclusivity

      Agree it per category, not per studio.

    Evidence

    • HiringConsumer Growth Founder (Sydney, posted October 22, 2026): "The deal, up front": "A$3m of committed capital per venture, roughly two years of focused runway", "30% equity for the founding team" and "Founder salaries are paid from the A$3m, and the founders set them". The founder inherits demand data ("reach, conversion, cost per signup") and "the tree" of scored variations. "About 40 prototypes sit in the pipeline today"; many are subscriptions "where the person who pays isn't always the person who uses it. Retention is harder than acquisition there". Partnerships "with a telco, insurer, retailer, health or community organisation" are a plus. Repeat Builders is "launching its first five ventures over the next six months", with "over 2,200" ideas scored. The ad will "remain live on our website for people who find their own way here".Source
    • Your websiteEcosystem page: "We work with a small number of partners whose contributions are embedded into our venture system - delivering repeatable impact across multiple companies", with a "Partnership Enquiry" button; no partner is named.Source
  • 12

    The ad says "Retention is harder than acquisition there, and it's where the job is won", for subscriptions where the person who pays is not the person who uses it (a parent, an employer, a carer).

    High impactMedium effort First result in 2 quarters Consumer Growth Founder

    First action

    Map payer and user journeys for one prototype.

    How to measure it

    Month-3 retention

    Now
    –
    Target
    +10 points
    By
    2 quarters

    Steps

    1. 1

      Map

      Payer and user journeys.

      Consumer Growth Founder 2 weeks

    2. 2

      Value report

      Monthly to payers.

      Technical Founder, AI-Enabled Product & Data Engineering 1 month

    3. 3

      Alerts

      User inactivity.

      Technical Founder, AI-Enabled Product & Data Engineering 1 month

    4. 4

      Save flow

      Cancellation.

      Consumer Growth Founder 2 weeks

    5. 5

      Share

      Across ventures.

      Head of Venture Research & Product 1 month

    6. 6

      Measure

      Cohort retention.

      Consumer Growth Founder monthly

    First result
    2 quarters
    Cost
    Build time
    Owner
    Consumer Growth Founder

    Smallest test

    Send a value email to payers in one test.

    Why it works

    Build a shared playbook: separate onboarding for payer and user, a monthly value report to the payer, user-activity alerts, and a cancellation save flow. Apply it to each consumer venture from launch.

    The payer cancels when they cannot see use; showing it is the main retention lever.

    Risks and how to handle them

    • Users feel watched

      Share activity summaries, not details.

    Evidence

    • HiringConsumer Growth Founder (Sydney, posted October 22, 2026): "The deal, up front": "A$3m of committed capital per venture, roughly two years of focused runway", "30% equity for the founding team" and "Founder salaries are paid from the A$3m, and the founders set them". The founder inherits demand data ("reach, conversion, cost per signup") and "the tree" of scored variations. "About 40 prototypes sit in the pipeline today"; many are subscriptions "where the person who pays isn't always the person who uses it. Retention is harder than acquisition there". Partnerships "with a telco, insurer, retailer, health or community organisation" are a plus. Repeat Builders is "launching its first five ventures over the next six months", with "over 2,200" ideas scored. The ad will "remain live on our website for people who find their own way here".Source
    • HiringTechnical Founder, AI-Enabled Product & Data Engineering (posted September 29, 2026) and Technical Founder, AI-Enabled Engineering (posted August 26, 2026): the same A$3m, 30% deal; ventures arrive "with a validated MVP and real demand behind it, whether a waiting list or early customers willing to pay"; "Every venture runs on the AI-native operating system we've built", including "the talent system for your first hires" and "the growth analytics engine that validated your demand".Source
  • 13

    Repeat Builders finds founders through its ecosystem rather than applications. Operators, investors and former colleagues know who is ready to leave a job.

    Medium impactLow effort First result in 1 quarter Head of Talent

    First action

    Set the reward.

    How to measure it

    Referred founders

    Now
    –
    Target
    2
    By
    2 quarters

    Steps

    1. 1

      Set reward

      Cash or donation.

      CEO 1 week

    2. 2

      Form

      On /builders.

      CTO 1 day

    3. 3

      Announce

      LinkedIn and newsletter.

      Head of Ecosystem, Events & Comms 1 day

    4. 4

      Track

      In the talent system.

      Head of Talent ongoing

    5. 5

      Pay fast

      On start date.

      CEO ongoing

    6. 6

      Review

      Quarterly.

      Head of Talent quarterly

    First result
    1 quarter
    Cost
    Referral rewards
    Owner
    Head of Talent

    Smallest test

    Announce the reward once.

    Why it works

    Offer a public referral reward for any introduction who becomes a founder or first hire, with a simple form on /builders.

    It turns the network into active scouts.

    Risks and how to handle them

    • Low-quality referrals

      Pay only on hire.

    Evidence

    • Your websiteFAQ, repeated on the home, builders, ecosystem and FAQ pages: each venture receives "up to $2M of capital", and "We don't run an application process and we don't match strangers to ideas". Meanwhile /jobs and /builders list four roles with "Apply" buttons.Source
    • Your websiteHomepage: "Venture Success Engineered Right From Zero"; a seven-stage system (Ideas Factory, Evidence Before Execution, Assemble the Builders, Venture Greenlight, Embedded Execution, Built to Attract Investors, Outcomes That Power the Next Build), "forged across 100s of startups and a decade"; counters "2329 Ideas Considered", "1589 Ideas Rejected", "439 Founders Considered", "1331+ Followers"; quotes from a co-founder of Slice (Pay Later Travel), a former CEO of Stone & Chalk, and the program manager of INCUBATE, the University of Sydney's accelerator, about Repeat Builders' sessions in its "Startup Fundamentals" course.Source
  • 14

    The ecosystem page says partners are "embedded into our venture system - delivering repeatable impact across multiple companies", but names none. Founders and investors judge a studio by its partners.

    Medium impactLow effort First result in 1 month Head of Ecosystem

    First action

    Ask current partners for permission.

    How to measure it

    Partnership enquiries

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Ask

      Permission.

      Head of Ecosystem, Events & Comms 1 week

    2. 2

      Write

      Partner cards.

      Head of Ecosystem, Events & Comms 1 week

    3. 3

      Publish

      Ecosystem page.

      Head of Ecosystem, Events & Comms 1 day

    4. 4

      Announce

      LinkedIn.

      Head of Ecosystem, Events & Comms 1 day

    5. 5

      Update

      As partners join.

      Head of Ecosystem, Events & Comms ongoing

    6. 6

      Measure

      Enquiries.

      Head of Ecosystem, Events & Comms quarterly

    First result
    1 month
    Cost
    $0
    Owner
    Head of Ecosystem, Events & Comms

    Smallest test

    Publish one partner card.

    Why it works

    With permission, list each partner, what founders get from them, and one result. Add the Tech Central location and the university work.

    Named partners make the system concrete and attract new ones.

    Risks and how to handle them

    • Partners decline

      Describe them by type.

    Evidence

    • Your websiteEcosystem page: "We work with a small number of partners whose contributions are embedded into our venture system - delivering repeatable impact across multiple companies", with a "Partnership Enquiry" button; no partner is named.Source
    • Your websiteHomepage: "Venture Success Engineered Right From Zero"; a seven-stage system (Ideas Factory, Evidence Before Execution, Assemble the Builders, Venture Greenlight, Embedded Execution, Built to Attract Investors, Outcomes That Power the Next Build), "forged across 100s of startups and a decade"; counters "2329 Ideas Considered", "1589 Ideas Rejected", "439 Founders Considered", "1331+ Followers"; quotes from a co-founder of Slice (Pay Later Travel), a former CEO of Stone & Chalk, and the program manager of INCUBATE, the University of Sydney's accelerator, about Repeat Builders' sessions in its "Startup Fundamentals" course.Source
  • 15

    Five ventures launch over the next six months, but the site has no venture or portfolio page. Each launch is proof for the next founder and investor.

    Medium impactMedium effort First result in 2 quarters Head of Ecosystem

    First action

    Design the venture card.

    How to measure it

    Clicks to builders/investors

    Now
    –
    Target
    500 a quarter
    By
    2 quarters

    Steps

    1. 1

      Design

      Venture card.

      Head of Ecosystem, Events & Comms 1 week

    2. 2

      Build

      Webflow collection.

      CTO 1 week

    3. 3

      Write

      Each launch.

      Head of Ecosystem, Events & Comms per launch

    4. 4

      Announce

      LinkedIn and newsletter.

      Head of Ecosystem, Events & Comms per launch

    5. 5

      Link

      From builders and investors.

      Head of Ecosystem, Events & Comms 1 day

    6. 6

      Measure

      Clicks.

      Head of Ecosystem, Events & Comms quarterly

    First result
    2 quarters
    Cost
    Staff time only
    Owner
    Head of Ecosystem, Events & Comms

    Smallest test

    Prepare the first card.

    Why it works

    Add a /ventures page with a card per greenlit venture (problem, founders, stage, link), and a launch post for each.

    Visible ventures turn the model from a claim into a track record.

    Risks and how to handle them

    • Ventures in stealth

      Show only those ready to be public.

    Evidence

    • HiringConsumer Growth Founder (Sydney, posted October 22, 2026): "The deal, up front": "A$3m of committed capital per venture, roughly two years of focused runway", "30% equity for the founding team" and "Founder salaries are paid from the A$3m, and the founders set them". The founder inherits demand data ("reach, conversion, cost per signup") and "the tree" of scored variations. "About 40 prototypes sit in the pipeline today"; many are subscriptions "where the person who pays isn't always the person who uses it. Retention is harder than acquisition there". Partnerships "with a telco, insurer, retailer, health or community organisation" are a plus. Repeat Builders is "launching its first five ventures over the next six months", with "over 2,200" ideas scored. The ad will "remain live on our website for people who find their own way here".Source
    • Your websiteInvestors page: "For the investors who are tired of paper wins and slow exits", with a "Register Investment Interest" button; it gives no figures on the model, the pipeline or the ventures. The FAQ says the team has "built and operated across data, automation, finance, retail, marketplaces, property, and blockchain".Source
    • Your websiteThe News, Articles and Playbooks hub (/content) lists only links to other publishers (LinkedIn posts, Blackbird, Forbes Australia, Capital Brief, product launches); none is written by Repeat Builders. The sitemap has nine pages in total, and there is no newsletter sign-up.Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    Every venture runs on the same growth analytics engine that validated its demand. Five ventures on one system is a dataset: activation, cost per paying customer, month-3 retention.

    High impactHigh effort First result in 3 quarters Head of Venture Research & Pr…

    First action

    Agree five shared metrics.

    How to measure it

    Ventures on the benchmark

    Now
    –
    Target
    5 of 5
    By
    3 quarters

    Steps

    1. 1

      Define metrics

      Five shared ones.

      Head of Venture Research & Product 2 weeks

    2. 2

      Instrument

      In each venture.

      Technical Founder, AI-Enabled Product & Data Engineering 1 quarter

    3. 3

      Dashboard

      Monthly.

      Head of Venture Research & Product 1 month

    4. 4

      Review

      Founder sessions.

      Head of Venture Research & Product monthly

    5. 5

      Share

      Investor update.

      CEO quarterly

    6. 6

      Improve

      Playbooks.

      Head of Venture Research & Product quarterly

    First result
    3 quarters
    Cost
    Build time
    Owner
    Head of Venture Research & Product

    Smallest test

    Compare two ventures by hand.

    Why it works

    Build a monthly benchmark of each venture against the others and the original test data, so founders see which levers work and investors see progress.

    Shared measurement is the studio's compounding edge over single startups.

    Risks and how to handle them

    • Unfair comparisons

      Compare against each venture's own test data too.

    Evidence

    • HiringConsumer Growth Founder (Sydney, posted October 22, 2026): "The deal, up front": "A$3m of committed capital per venture, roughly two years of focused runway", "30% equity for the founding team" and "Founder salaries are paid from the A$3m, and the founders set them". The founder inherits demand data ("reach, conversion, cost per signup") and "the tree" of scored variations. "About 40 prototypes sit in the pipeline today"; many are subscriptions "where the person who pays isn't always the person who uses it. Retention is harder than acquisition there". Partnerships "with a telco, insurer, retailer, health or community organisation" are a plus. Repeat Builders is "launching its first five ventures over the next six months", with "over 2,200" ideas scored. The ad will "remain live on our website for people who find their own way here".Source
    • HiringTechnical Founder, AI-Enabled Product & Data Engineering (posted September 29, 2026) and Technical Founder, AI-Enabled Engineering (posted August 26, 2026): the same A$3m, 30% deal; ventures arrive "with a validated MVP and real demand behind it, whether a waiting list or early customers willing to pay"; "Every venture runs on the AI-native operating system we've built", including "the talent system for your first hires" and "the growth analytics engine that validated your demand".Source
  • 17

    The consumer ads look for founders who opened partnerships with telcos, insurers and retailers. A corporate partner that funds part of a venture and gives it distribution reduces the hardest risk the studio names, retention after acquisition.

    High impactHigh effort First result in 4 quarters CEO

    First action

    List five corporates with the right customers.

    How to measure it

    Signed co-builds

    Now
    –
    Target
    1
    By
    4 quarters

    Steps

    1. 1

      List

      Five corporates.

      CEO 2 weeks

    2. 2

      Pitch

      Using demand data.

      CEO 1 quarter

    3. 3

      Terms

      Equity and rights.

      CEO 1 quarter

    4. 4

      Build

      One venture.

      Consumer Growth Founder 2 quarters

    5. 5

      Measure

      Customers via partner.

      Consumer Growth Founder monthly

    6. 6

      Decide

      Repeat or not.

      CEO 1 month

    First result
    4 quarters
    Cost
    Legal costs
    Owner
    CEO

    Smallest test

    Hold one exploratory meeting.

    Why it works

    Offer one corporate a co-built venture: Repeat Builders' idea system and founders, the corporate's customers and channel. Agree equity and rights up front.

    It adds a funding source and a channel at once.

    Risks and how to handle them

    • Slow corporate decisions

      Start with a paid pilot.

    Evidence

    • HiringConsumer Growth Founder (Sydney, posted October 22, 2026): "The deal, up front": "A$3m of committed capital per venture, roughly two years of focused runway", "30% equity for the founding team" and "Founder salaries are paid from the A$3m, and the founders set them". The founder inherits demand data ("reach, conversion, cost per signup") and "the tree" of scored variations. "About 40 prototypes sit in the pipeline today"; many are subscriptions "where the person who pays isn't always the person who uses it. Retention is harder than acquisition there". Partnerships "with a telco, insurer, retailer, health or community organisation" are a plus. Repeat Builders is "launching its first five ventures over the next six months", with "over 2,200" ideas scored. The ad will "remain live on our website for people who find their own way here".Source
    • Your websiteEcosystem page: "We work with a small number of partners whose contributions are embedded into our venture system - delivering repeatable impact across multiple companies", with a "Partnership Enquiry" button; no partner is named.Source
    • Your websiteInvestors page: "For the investors who are tired of paper wins and slow exits", with a "Register Investment Interest" button; it gives no figures on the model, the pipeline or the ventures. The FAQ says the team has "built and operated across data, automation, finance, retail, marketplaces, property, and blockchain".Source
  • 18

    Repeat Builders scores thousands of ideas with real paid tests. Aggregated, that shows which consumer problems people in Australia will pay to solve, something founders, investors and press would read.

    High impactMedium effort First result in 3 quarters Head of Venture Research & Pr…

    First action

    Pick the categories.

    How to measure it

    Press mentions

    Now
    –
    Target
    5 per index
    By
    1 year

    Steps

    1. 1

      Pick categories

      Ten.

      Head of Venture Research & Product 1 week

    2. 2

      Aggregate

      Test data.

      Head of Venture Research & Product 1 month

    3. 3

      Write

      Index.

      Head of Venture Research & Product 1 month

    4. 4

      Launch

      Event and press.

      Head of Ecosystem, Events & Comms 1 month

    5. 5

      Repeat

      Twice a year.

      Head of Venture Research & Product 6 months

    6. 6

      Measure

      Downloads and enquiries.

      Head of Ecosystem, Events & Comms per index

    First result
    3 quarters
    Cost
    Analyst time
    Owner
    Head of Venture Research & Product

    Smallest test

    Publish one chart.

    Why it works

    Publish a short index twice a year: categories with rising and falling demand, cost per signup ranges, and what failed. Launch it with an event and press.

    It positions the studio as the source on early demand and draws both founders and investors.

    Risks and how to handle them

    • Gives away live ideas

      Publish categories, not opportunities.

    Evidence

    • Your websiteHomepage: "Venture Success Engineered Right From Zero"; a seven-stage system (Ideas Factory, Evidence Before Execution, Assemble the Builders, Venture Greenlight, Embedded Execution, Built to Attract Investors, Outcomes That Power the Next Build), "forged across 100s of startups and a decade"; counters "2329 Ideas Considered", "1589 Ideas Rejected", "439 Founders Considered", "1331+ Followers"; quotes from a co-founder of Slice (Pay Later Travel), a former CEO of Stone & Chalk, and the program manager of INCUBATE, the University of Sydney's accelerator, about Repeat Builders' sessions in its "Startup Fundamentals" course.Source
    • HiringConsumer Growth Founder (Sydney, posted October 22, 2026): "The deal, up front": "A$3m of committed capital per venture, roughly two years of focused runway", "30% equity for the founding team" and "Founder salaries are paid from the A$3m, and the founders set them". The founder inherits demand data ("reach, conversion, cost per signup") and "the tree" of scored variations. "About 40 prototypes sit in the pipeline today"; many are subscriptions "where the person who pays isn't always the person who uses it. Retention is harder than acquisition there". Partnerships "with a telco, insurer, retailer, health or community organisation" are a plus. Repeat Builders is "launching its first five ventures over the next six months", with "over 2,200" ideas scored. The ad will "remain live on our website for people who find their own way here".Source
    • Your websiteThe News, Articles and Playbooks hub (/content) lists only links to other publishers (LinkedIn posts, Blackbird, Forbes Australia, Capital Brief, product launches); none is written by Repeat Builders. The sitemap has nine pages in total, and there is no newsletter sign-up.Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 19

    Repeat Builders has rejected 1,589 ideas, many because they did not fit the studio rather than because they failed. Founders outside the studio would value them.

    Medium impactLow effort First result in 1 quarter Head of Venture Research & Pr…

    First action

    Pick ten ideas safe to share.

    How to measure it

    Founder contacts

    Now
    –
    Target
    30 a quarter
    By
    2 quarters

    Steps

    1. 1

      Pick

      Ten ideas.

      Head of Venture Research & Product 1 week

    2. 2

      Write

      Reason and data.

      Head of Venture Research & Product 1 week

    3. 3

      Publish

      Site and LinkedIn.

      Head of Ecosystem, Events & Comms 1 day

    4. 4

      Invite

      Builders to share progress.

      Head of Ecosystem, Events & Comms ongoing

    5. 5

      Track

      Contacts.

      Head of Talent ongoing

    6. 6

      Repeat

      Quarterly.

      Head of Venture Research & Product quarterly

    First result
    1 quarter
    Cost
    $0
    Owner
    Head of Venture Research & Product

    Smallest test

    Publish five ideas once.

    Why it works

    Each quarter, release ten rejected ideas with the reason and the test data that is safe to share, and ask those who build them to stay in touch.

    Generosity builds reputation and a pipeline of founders who already work the way the studio does.

    Risks and how to handle them

    • Ideas become competitors

      Only release ideas the studio will not pursue.

    Evidence

    • Your websiteHomepage: "Venture Success Engineered Right From Zero"; a seven-stage system (Ideas Factory, Evidence Before Execution, Assemble the Builders, Venture Greenlight, Embedded Execution, Built to Attract Investors, Outcomes That Power the Next Build), "forged across 100s of startups and a decade"; counters "2329 Ideas Considered", "1589 Ideas Rejected", "439 Founders Considered", "1331+ Followers"; quotes from a co-founder of Slice (Pay Later Travel), a former CEO of Stone & Chalk, and the program manager of INCUBATE, the University of Sydney's accelerator, about Repeat Builders' sessions in its "Startup Fundamentals" course.Source
    • Your websiteThe News, Articles and Playbooks hub (/content) lists only links to other publishers (LinkedIn posts, Blackbird, Forbes Australia, Capital Brief, product launches); none is written by Repeat Builders. The sitemap has nine pages in total, and there is no newsletter sign-up.Source
  • 20

    Founders commit two years; the studio commits A$3m. Both sides decide after interviews.

    Medium impactMedium effort First result in 1 quarter Head of Talent

    First action

    Design the week.

    How to measure it

    One-year founder retention

    Now
    –
    Target
    100%
    By
    4 quarters

    Steps

    1. 1

      Design

      Tasks and outcomes.

      Head of Talent 1 week

    2. 2

      Budget

      Day rate.

      CEO 1 day

    3. 3

      Run

      Per shortlist.

      Head of Talent per venture

    4. 4

      Review

      Both sides.

      Head of Talent per venture

    5. 5

      Decide

      Within a week.

      CEO per venture

    6. 6

      Improve

      After each.

      Head of Talent quarterly

    First result
    1 quarter
    Cost
    Day rates
    Owner
    Head of Talent

    Smallest test

    Run one trial week.

    Why it works

    Invite each shortlisted founder to a paid week at Tech Central on a real prototype test, with the team. Both sides decide after.

    Working together is the best test of fit for both, and the paid week signals respect.

    Risks and how to handle them

    • Candidates cannot take a week

      Offer it across evenings.

    Evidence

    • HiringConsumer Growth Founder (Sydney, posted October 22, 2026): "The deal, up front": "A$3m of committed capital per venture, roughly two years of focused runway", "30% equity for the founding team" and "Founder salaries are paid from the A$3m, and the founders set them". The founder inherits demand data ("reach, conversion, cost per signup") and "the tree" of scored variations. "About 40 prototypes sit in the pipeline today"; many are subscriptions "where the person who pays isn't always the person who uses it. Retention is harder than acquisition there". Partnerships "with a telco, insurer, retailer, health or community organisation" are a plus. Repeat Builders is "launching its first five ventures over the next six months", with "over 2,200" ideas scored. The ad will "remain live on our website for people who find their own way here".Source
    • HiringTechnical Founder, AI-Enabled Product & Data Engineering (posted September 29, 2026) and Technical Founder, AI-Enabled Engineering (posted August 26, 2026): the same A$3m, 30% deal; ventures arrive "with a validated MVP and real demand behind it, whether a waiting list or early customers willing to pay"; "Every venture runs on the AI-native operating system we've built", including "the talent system for your first hires" and "the growth analytics engine that validated your demand".Source
    • Domain and channelsrepeatbuilders.com was registered in September 2025; the site runs on Webflow with Google Analytics, Tag Manager and PostHog; channels are a LinkedIn company page and X (@repeatbuilders); the base is the Tech Central Innovation Hub, 477 Pitt Street, Haymarket, Sydney.Source
    • Competitor researchRivals for the same founders, from their own sites: Antler, "a global VC" that backs "Australian founders from day zero"; Startmate, which "backs ANZ's most ambitious founders with $120k, a 14-week Accelerator and mentors who invest".Source
  • 21

    The homepage shows 2,329 ideas considered and 1,589 rejected, while the job ad says over 2,200 scored. Fixed numbers age; live ones show the system running.

    Low impactLow effort First result in 2 weeks CTO

    First action

    Export today's counts.

    How to measure it

    Days since update

    Now
    –
    Target
    1
    By
    1 month

    Steps

    1. 1

      Export

      Daily counts.

      CTO 2 days

    2. 2

      Connect

      Webflow CMS.

      CTO 2 days

    3. 3

      Label

      "Updated today".

      Head of Ecosystem, Events & Comms 1 hour

    4. 4

      Align

      Ads use the same number.

      Head of Talent 1 day

    5. 5

      Check

      Weekly.

      CTO weekly

    6. 6

      Share

      Milestones on LinkedIn.

      Head of Ecosystem, Events & Comms monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    CTO

    Smallest test

    Update the numbers by hand once.

    Why it works

    Connect the counters to the idea database through a small daily export, and show "updated today".

    A counter that moves is proof of the process the studio sells.

    Risks and how to handle them

    • Numbers drop

      Count only cumulative totals.

    Evidence

    • Your websiteHomepage: "Venture Success Engineered Right From Zero"; a seven-stage system (Ideas Factory, Evidence Before Execution, Assemble the Builders, Venture Greenlight, Embedded Execution, Built to Attract Investors, Outcomes That Power the Next Build), "forged across 100s of startups and a decade"; counters "2329 Ideas Considered", "1589 Ideas Rejected", "439 Founders Considered", "1331+ Followers"; quotes from a co-founder of Slice (Pay Later Travel), a former CEO of Stone & Chalk, and the program manager of INCUBATE, the University of Sydney's accelerator, about Repeat Builders' sessions in its "Startup Fundamentals" course.Source
    • HiringConsumer Growth Founder (Sydney, posted October 22, 2026): "The deal, up front": "A$3m of committed capital per venture, roughly two years of focused runway", "30% equity for the founding team" and "Founder salaries are paid from the A$3m, and the founders set them". The founder inherits demand data ("reach, conversion, cost per signup") and "the tree" of scored variations. "About 40 prototypes sit in the pipeline today"; many are subscriptions "where the person who pays isn't always the person who uses it. Retention is harder than acquisition there". Partnerships "with a telco, insurer, retailer, health or community organisation" are a plus. Repeat Builders is "launching its first five ventures over the next six months", with "over 2,200" ideas scored. The ad will "remain live on our website for people who find their own way here".Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 23, 2026, and cites them throughout. Repeat Builders did not commission, review or endorse it, and Programmable is not affiliated with Repeat Builders. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Repeat Builders runs its business.

Something wrong, or do you represent Repeat Builders? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 305 ideas

    The deal on the site, the video weight, the FAQ, share images and the future-founder register.

  2. Days 31 to 6010 ideas

    Original playbooks, newsletter, demand nights, investor facts, the university pathway, shared partners and retention, referrals, partner and venture pages.

  3. Days 61 to 906 ideas

    Commit to the shared benchmark, a corporate co-build and the demand index; test the wildcards.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value starting with a validated idea and demand data. The most cited problem: going solo without trusted co-founders.

  • Committed capital and real founder equity
  • Raising a first round
  • In their words: “zero to one”

Market

Competitive landscape

3 competitors compared: Antler, Startmate and Employers.

  • Gap to exploit: Validated ideas with committed capital for operators without their own idea
  • Antler: Founders bring or find their own ideas
  • Startmate: Founders must already have a company

Hiring signals

Repeat Builders is recruiting the founders of its first five ventures, and its ads lead with the deal (A$3m, 30% equity, founders set salaries) that its own website does not show (ideas 1, 3, 4).

  • Consumer Growth Founder: A$3m, 30% equity; retention and partner distribution. Ideas 1, 11, 12.
  • Technical Founder, AI-Enabled Product & Data Engineering: Shared AI-native operating system and growth engine. Ideas 16, 20.
  • Technical Founder, AI-Enabled Engineering: Validated MVP with real demand. Idea 1.

From the team that wrote this playbook

All products
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  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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