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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 11
  • Big bets · 3
  • Wildcards · 2
  • How we can help
Generated Nov 3, 2026
  1. Programmable
  2. Playbooks
  3. Ring
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growth playbook · Nov 3, 2026

ring.com (opens in a new tab)

Ring growth playbook

Diagnosis

Ring has a huge installed base, an app rated 4.7 from 1.9M App Store ratings, and a clear set of plans. But its own store undersells it. Product and comparison pages, as served, read "undefined out of 5 stars" and "Ratings Unavailable". The plans page leaves customers to work out that two Solo plans cost the same as Multi.

Prices for the same service differ between pages. The open roles show where Ring is going next: demand generation for Ring Business (new business locations, EU localization), a growth push for the Appstore, retail design, and a Japan launch built from the ground up. This playbook first fixes the store (ratings, a plan picker, one price everywhere, trial-end clips, priced AI features, a homepage H1).

It then builds Ring Business industry pages and tracked pipeline, public Appstore pages and developer co-marketing, honest brand comparisons, a fix for the support complaints behind a 1.2 Trustpilot score, and Search Party as a path to a first camera. The big bets are an apartment-first Japan launch, Ring Business in the EU, and a monthly report of what each plan did.

Growth Score

7/10

Biggest Opportunity

Make ring.com sell as well as the product: real ratings, a plan picker, and subscription value that customers can see, so each device sale becomes a lasting plan.

Biggest Risk

Trust: a 1.2 Trustpilot score built on support, returns and subscription complaints, while rivals such as eufy lead with "No Monthly Fee".

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Replace "undefined out of 5 stars" on Ring's product and comparison pages with real ratings

    Open the Battery Doorbell 2K page with JavaScript turned off and in Google's Rich Results Test, and record what a crawler sees.

    High impact First result in 2-4 weeks
  2. 2

    Before the 30-day trial ends, tell each customer how many clips they will lose and what the annual plan costs

    Pull last quarter's trial-to-paid conversion by device type.

    High impact First result in 1 month
  3. 3

    A plan picker on /plans: two devices on Solo cost the same as Multi, which covers every device and adds Extended Warranty

    Turn the /plans pricing rules into one table and check it with finance.

    High impact First result in 1 month

02

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 8 ideas are marked Unexpected: plays you are unlikely to have tried.

    1 of these are things Programmable can build and run for you.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 2Big bets · 8Fill-ins · 6Reconsider · 6
Effort →

Showing 22 of 22 ideas

This week 6

Quick wins with a clear first action.

  • 01

    On ring.com's own product pages, the rating line above the price reads "undefined out of 5 stars" and the Ratings block says "Ratings Unavailable" for every compared model. The Amazon reviews block says "This product has no reviews yet". This holds for the Battery Doorbell 2K, the Indoor Cam 4K and the Outdoor Cam 4K Plus, and the Ratings row on the doorbell and camera comparison pages shows the same thing. This is the page as served, which search engines, link previews and AI shopping assistants read first. Meanwhile Ring's app holds 4.7 stars from 1.9M ratings, and the public score most visible elsewhere is a 1.2 on Trustpilot. A shopper comparing a $99.99 Ring doorbell with eufy or Google Nest sees Ring's own store say it has no rating.

    High impactLow effort First result in 2-4 weeks Ring.com Ecommerce Product Ma…

    First action

    Open the Battery Doorbell 2K page with JavaScript turned off and in Google's Rich Results Test, and record what a crawler sees.

    How to measure it

    Add-to-cart rate on product pages

    Now
    –
    Target
    +5%
    By
    60 days

    Steps

    1. 1

      Confirm what crawlers see

      JavaScript-off view, Rich Results Test and an AI shopping assistant query for the top 10 products.

      SEO Manager, ring.com 1 day

    2. 2

      Find the cause

      Why the rating value is empty in the served HTML: missing data, a failed review feed or rendering only in the browser.

      Web Engineering Manager, ring.com 2 days

    3. 3

      Render it on the server

      Average and count in the HTML and in Product aggregateRating markup.

      Web Engineering Manager, ring.com 1 week

    4. 4

      Handle new models

      Hide empty widgets, never print "undefined", and label any predecessor rating.

      ring.com Ecommerce Product Manager 2 days

    5. 5

      Fix the compare pages

      Real ratings in the Ratings row on all five compare pages.

      Web Engineering Manager, ring.com 3 days

    6. 6

      Add a release check

      Fail any release where a page contains "undefined out of 5" or an empty rating.

      Web Engineering Manager, ring.com 2 days

    7. 7

      Measure

      Rich-result impressions, click-through and add-to-cart against the previous period.

      SEO Manager, ring.com monthly

    First result
    2-4 weeks
    Cost
    Engineering time only
    Owner
    Ring.com Ecommerce Product Manager

    Smallest test

    Fix the Battery Doorbell 2K page alone and compare its add-to-cart rate for two weeks.

    Why it works

    Render the rating on the server: put each product's review average and count (ring.com's own reviews, or Amazon customer reviews for the same model once approved) into the HTML and into Product structured data (aggregateRating), so the number is there before any script runs. Where a product really has no reviews yet (a newest model), hide the empty widget or show the predecessor's score, clearly labelled. Never print "undefined". Apply the same fix to the Ratings row on all five compare pages. Then check that stars appear in Google's rich results for the top 20 products.

    Star ratings are one of the strongest buying signals on a product page and in search results. A broken rating reads as either a bug or a product nobody buys. Ring already has the reviews; it just isn't showing them in its own store, where every sale also starts a 30-day plan trial.

    Ready to use

    ChecklistRatings fix checklist

    [ ] Served HTML shows a number, never "undefined"
[ ] Product aggregateRating markup with ratingValue and reviewCount
[ ] Empty review widgets hidden on new models
[ ] Ratings row filled on /compare-doorbells, /compare-battery-doorbells, /compare-cameras, /compare-indoor-cameras and /compare-alarm-kits
[ ] Release check for "undefined out of 5"
[ ] Rich Results Test passes on the top 20 products

    Risks and how to handle them

    • Showing Amazon review data on ring.com needs internal approval

      Start with ring.com's own reviews and add Amazon data once cleared.

    • Newest models have few reviews

      Show the real count, and the predecessor's score labelled as such.

    Evidence

    • Your websiteProduct pages as served, checked twice on November 3, 2026: Battery Doorbell 2K ($99.99), Indoor Cam 4K ($99.99) and Outdoor Cam 4K Plus ($149.99) each show "undefined out of 5 stars" above the price and a Ratings block that reads "Ratings Unavailable" for every compared model; the Battery Doorbell 2K and Indoor Cam 4K pages also carry an "Amazon Customer Reviews" block that says "This product has no reviews yet".Source
    • Your websiteComparison pages: /compare-doorbells (H1 "Compare Ring Wired Doorbells", 8 doorbells from $79.99 to $499.99) and /compare-cameras (27 outdoor camera configurations from $49.99 to $329.98) show "Ratings Unavailable" in the Ratings row, and the doorbell comparison has no quiz or recommendation tool.Source
    • App StoreRing - Always Home (iOS): 4.7 out of 5 from 1.9M ratings; the release notes for every listed version read "Enjoy a fresh new Ring app update, including bug fixes and improvements."Source
    • TrustpilotRing US on Trustpilot: TrustScore 1.2 out of 5 from 3,800 reviews (357 in the last 12 months), 74% one-star. Recurring complaints: customer service (bots, long waits), returns and replacements that stall, devices failing early and battery life, Wi-Fi dropouts and false motion alerts, and subscription and app changes.Source
  • 02

    Solo is $4.99 a month per device. Multi is $9.99 for every device at one location and adds Extended Warranty. So two Solo plans cost $9.98, one cent less than Multi, and from the third device Multi is cheaper. Pro at $19.99 costs the same as Multi plus Pro Intelligence on two cameras ($9.99 + $10) and also includes 24/7 professional monitoring. The plans page has a comparison table but no calculator, and product pages mention a plan without a price, so customers have to work this out themselves.

    High impactLow effort First result in 1 month Ring Protect Product Manager

    First action

    Turn the /plans pricing rules into one table and check it with finance.

    How to measure it

    Multi + Pro share of new plans

    Now
    –
    Target
    +10 points
    By
    90 days

    Steps

    1. 1

      Write the rules

      Plan prices, add-ons and break-evens by device count.

      Ring Protect Product Manager 2 days

    2. 2

      Design the picker

      Three questions, three costs, one recommendation.

      Product Designer, ring.com 3 days

    3. 3

      Build it on /plans

      Reads prices from the plan catalogue.

      Web Engineering Manager, ring.com 1 week

    4. 4

      Add it to setup

      Show the picker when a second device is added in the app.

      Ring app Product Manager 2 weeks

    5. 5

      Link from product pages

      Next to the plan line on each device.

      ring.com Ecommerce Product Manager 2 days

    6. 6

      A/B test

      Plan mix and revenue per location against the current page.

      Data Analyst, Ring Protect 4 weeks

    First result
    1 month
    Cost
    Design and engineering time
    Owner
    Ring Protect Product Manager

    Smallest test

    Add a static three-row table (1, 2 and 3+ devices) to /plans.

    Why it works

    Add a three-question picker to /plans and to device setup in the app: how many devices, how many cameras need AI features, and whether you want professional monitoring. Show the monthly and yearly cost of each plan for those answers, recommend the cheapest plan that fits, and show the annual saving (Solo is $49.99 a year against $59.88 paid monthly). Link to it from product pages and the homepage plan block.

    Customers who add a second camera often stay on Solo per device or don't know Multi exists. Showing the break-even moves them to the plan that covers every device and is less likely to be cancelled. The AI-features question shows when Pro is the better deal.

    Risks and how to handle them

    • Fewer chances to upsell from Solo later

      Measure revenue per location, not plan count.

    • Prices differ by country

      Launch in the US and read prices from each locale's plan catalogue.

    Evidence

    • Your websiteRing Protect plans: Solo $4.99/mo or $49.99/yr for one device; Multi $9.99/mo or $99.99/yr for all devices at one location, plus Extended Warranty; Pro $19.99/mo or $199.99/yr, adding Video Descriptions, Familiar Faces (Beta), 24/7 Professional Monitoring and Active Warnings; Virtual Security Guard $99.00/mo. Add-ons: Pro Intelligence +$5/mo per camera (included in Pro), 24/7 Continuous Recording +$3/mo per camera, Smoke & CO Monitoring +$5/mo. A free 30-day trial starts at setup, and without a plan "you will lose your stored video recordings, and they will not be retrievable"; subscribers get 10% off eligible products; "Some retailers may offer different trial periods". There is a Compare Plans table but no calculator.Source
    • Your websiteBattery Doorbell 2K page: plan line "Subscribe to a compatible Protect Plan to rewatch moments you missed" with no plan price; a Compare Devices block (2K Plus $179.99, 4K Pro $249.99, Peephole Cam 2K $99.99); "Need help deciding? Ask Ring by taking a quiz."; Affirm financing; Professional Installation listed as "Starting at $129.00" in one place and "$129.99 per device" in another.Source
    • Your websiteHomepage (November 3, 2026): no H1 in the page text; hero "Save up to 60% with Early Black Friday deals" with "Shop Now" and "Take a Quiz"; Ring Protect plans shown without prices ("You'll only pay for what you need.") next to a "Free 30-day Ring Plan trial"; Professional Installation "Starts at $129.99 per device"; free shipping, 45-day returns and 24/7 phone support; no star ratings or review counts.Source
  • 03

    Virtual Security Guard is $99.00 a month on /plans and /professional-monitoring but $99.99 on the Ring Business page. The Battery Doorbell 2K page lists Professional Installation as "Starting at $129.00" in one place and "$129.99 per device" in another. The gaps are small, but the plans auto-renew, and a business buyer who sees two prices for the same plan will wonder which one they'll be charged.

    Medium impactLow effort First result in 1 day Web Content Manager

    First action

    Correct the Virtual Security Guard price on the Ring Business page.

    How to measure it

    Pages with a mismatched plan or service price

    Now
    –
    Target
    0
    By
    30 days

    Steps

    1. 1

      Fix the two

      Virtual Security Guard on the business page; installation on product pages.

      Web Content Manager, ring.com 1 day

    2. 2

      List every price

      All plan, add-on and installation prices across pages.

      Web Content Manager, ring.com 2 days

    3. 3

      Move to one source

      Pages read prices from the plan catalogue.

      Web Engineering Manager, ring.com 2 weeks

    4. 4

      Add a weekly check

      Automated comparison across pages.

      Web Engineering Manager, ring.com 2 days

    5. 5

      Cover other locales

      Same check on the other 12 locale sites.

      Localization Manager, ring.com 2 weeks

    6. 6

      Brief support

      One price list for agents.

      Customer Support Operations Manager 1 day

    First result
    1 day
    Cost
    $0 for the fixes; engineering time for the single source
    Owner
    Web Content Manager, ring.com

    Smallest test

    Fix both mismatches today.

    Why it works

    Fix the two mismatches now. Then pull every plan and service price on ring.com from one source (the plan catalogue) rather than page copy, and add a weekly check that compares prices across pages and locales.

    Consistent prices remove a reason to hesitate or call support, and a single source stops new mismatches when prices change.

    Risks and how to handle them

    • The difference is intentional (for example, business billing)

      If so, say why on the page.

    Evidence

    • Your websiteRing Business page: H1 "Business Security that works for you"; no industries named, no case studies or customer logos; Virtual Security Guard listed at "$99.99/mo" while /plans and /professional-monitoring say "$99.00/mo"; CTAs to "Schedule a free call and get all the answers from a Ring Security Expert" and a "Create your own system" quiz. The sitemap also lists /jobsite-security, a restaurant starter kit and a "build your own business bundle" collection.Source
    • Your websiteBattery Doorbell 2K page: plan line "Subscribe to a compatible Protect Plan to rewatch moments you missed" with no plan price; a Compare Devices block (2K Plus $179.99, 4K Pro $249.99, Peephole Cam 2K $99.99); "Need help deciding? Ask Ring by taking a quiz."; Affirm financing; Professional Installation listed as "Starting at $129.00" in one place and "$129.99 per device" in another.Source
    • Your websiteRing Protect plans: Solo $4.99/mo or $49.99/yr for one device; Multi $9.99/mo or $99.99/yr for all devices at one location, plus Extended Warranty; Pro $19.99/mo or $199.99/yr, adding Video Descriptions, Familiar Faces (Beta), 24/7 Professional Monitoring and Active Warnings; Virtual Security Guard $99.00/mo. Add-ons: Pro Intelligence +$5/mo per camera (included in Pro), 24/7 Continuous Recording +$3/mo per camera, Smoke & CO Monitoring +$5/mo. A free 30-day trial starts at setup, and without a plan "you will lose your stored video recordings, and they will not be retrievable"; subscribers get 10% off eligible products; "Some retailers may offer different trial periods". There is a Compare Plans table but no calculator.Source
  • 04

    Every new device starts a free 30-day trial. Ring's own plans page says that without a plan "you will lose your stored video recordings, and they will not be retrievable". That is a strong, specific reason to subscribe, but it sits in an FAQ. The annual Solo plan ($49.99) also costs about two months less than paying monthly ($59.88 a year). Trustpilot complaints about subscription changes suggest customers feel plans are imposed rather than chosen.

    High impactMedium effort First result in 1 month Lifecycle Marketing Manager

    First action

    Pull last quarter's trial-to-paid conversion by device type.

    How to measure it

    Trial-to-paid rate

    Now
    –
    Target
    +5 points
    By
    90 days

    Steps

    1. 1

      Baseline

      Trial-to-paid by device, channel and plan chosen.

      Data Analyst, Ring Protect 2 days

    2. 2

      Write the messages

      Clip count, deletion date, recommended plan, annual price first.

      Lifecycle Marketing Manager, Ring Protect 3 days

    3. 3

      Build the clip count

      Events and top clip per device for the message.

      Ring app Product Manager 2 weeks

    4. 4

      Add the recommendation

      Use the plan picker rules.

      Ring Protect Product Manager 1 week

    5. 5

      Test

      Against the current trial messages.

      Lifecycle Marketing Manager, Ring Protect 4 weeks

    6. 6

      Roll out

      All US trials, then other locales.

      Lifecycle Marketing Manager, Ring Protect 1 week

    First result
    1 month
    Cost
    Product and lifecycle team time
    Owner
    Lifecycle Marketing Manager, Ring Protect

    Smallest test

    Send the day-28 message with a clip count to 10% of trials.

    Why it works

    Send an in-app card, push notification and email on day 23 and day 28 of the trial. Each shows the number of events recorded, a thumbnail of the most-watched clip, the date they will be deleted, and the cheapest plan for this home (from the plan picker), with the annual price first. If the trial lapses, send one message seven days later saying recording can restart at any time.

    Losing something you already have motivates more than a feature list does, and the clip count makes the plan's value concrete for each home.

    Risks and how to handle them

    • Feels like pressure

      Plain wording, one clear date and an easy opt-out.

    • Retailer trials differ in length

      Key the messages to each device's actual trial end date.

    Builds on

    Evidence

    • Your websiteRing Protect plans: Solo $4.99/mo or $49.99/yr for one device; Multi $9.99/mo or $99.99/yr for all devices at one location, plus Extended Warranty; Pro $19.99/mo or $199.99/yr, adding Video Descriptions, Familiar Faces (Beta), 24/7 Professional Monitoring and Active Warnings; Virtual Security Guard $99.00/mo. Add-ons: Pro Intelligence +$5/mo per camera (included in Pro), 24/7 Continuous Recording +$3/mo per camera, Smoke & CO Monitoring +$5/mo. A free 30-day trial starts at setup, and without a plan "you will lose your stored video recordings, and they will not be retrievable"; subscribers get 10% off eligible products; "Some retailers may offer different trial periods". There is a Compare Plans table but no calculator.Source
    • TrustpilotRing US on Trustpilot: TrustScore 1.2 out of 5 from 3,800 reviews (357 in the last 12 months), 74% one-star. Recurring complaints: customer service (bots, long waits), returns and replacements that stall, devices failing early and battery life, Wi-Fi dropouts and false motion alerts, and subscription and app changes.Source
  • 05

    Ring's intelligent features page lists Video Search, Video Descriptions, Active Warnings and Familiar Faces, each marked only "Compatible Ring subscription required". The plans page shows that Video Descriptions and Familiar Faces come with Pro ($19.99) or with Pro Intelligence at $5 a month per camera. ring.com/llms.txt, a file written for AI assistants, describes the plans without prices. A shopper who asks an assistant what Ring's AI features cost gets no answer from Ring.

    Medium impactLow effort First result in 2 weeks Web Content Manager

    First action

    Add plan names and prices to the features page.

    How to measure it

    Features-to-plans click rate

    Now
    –
    Target
    +20%
    By
    60 days

    Steps

    1. 1

      Map features to plans

      Which plan or add-on unlocks each feature.

      Ring Protect Product Manager 1 day

    2. 2

      Update the features page

      Badge, price and limits per feature.

      Web Content Manager, ring.com 2 days

    3. 3

      Update product pages

      Same badges on compatible devices.

      ring.com Ecommerce Product Manager 3 days

    4. 4

      Update llms.txt

      Prices, plan rules and a link to the picker.

      SEO Manager, ring.com 1 day

    5. 5

      Tie to one source

      Generate badges and llms.txt from the plan catalogue.

      Web Engineering Manager, ring.com 1 week

    6. 6

      Check assistants

      Ask the main assistants what Ring's AI features cost.

      SEO Manager, ring.com monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Web Content Manager, ring.com

    Smallest test

    Add prices to the features page today.

    Why it works

    Add a plan badge and price to each feature (for example "Included in Pro, $19.99/mo, or +$5/mo per camera on Solo or Multi"), put the state limits in one line, and link to the plan picker. Add current prices and plan rules to llms.txt, generated from the same source as /plans.

    Clear answers convert on the page and get quoted correctly by search engines and AI assistants.

    Risks and how to handle them

    • Prices change

      Generate every price from the plan catalogue.

    Evidence

    • Your websiteIntelligent features page: Video Search, Video Descriptions, Single Event Alert (beta), Unusual Event Alert (beta), Active Warnings and Familiar Faces, each marked "Compatible Ring subscription required" without naming the plan or price; several are unavailable in Illinois, and Familiar Faces also in Texas and Portland, Oregon.Source
    • Your websiteRing Protect plans: Solo $4.99/mo or $49.99/yr for one device; Multi $9.99/mo or $99.99/yr for all devices at one location, plus Extended Warranty; Pro $19.99/mo or $199.99/yr, adding Video Descriptions, Familiar Faces (Beta), 24/7 Professional Monitoring and Active Warnings; Virtual Security Guard $99.00/mo. Add-ons: Pro Intelligence +$5/mo per camera (included in Pro), 24/7 Continuous Recording +$3/mo per camera, Smoke & CO Monitoring +$5/mo. A free 30-day trial starts at setup, and without a plan "you will lose your stored video recordings, and they will not be retrievable"; subscribers get 10% off eligible products; "Some retailers may offer different trial periods". There is a Compare Plans table but no calculator.Source
    • Your websitering.com/llms.txt lists about 40 pages and describes Solo, Multi, Pro and Virtual Security Guard without prices, says "Ring devices include basic live view without a subscription", and does not mention Ring Business or product ratings.Source
  • 06

    The homepage has no H1 and shows no star rating or review count; the top of the page is a seasonal promotion. Ring's app holds 4.7 out of 5 from 1.9M App Store ratings, while the score shoppers most often meet on review sites is Trustpilot's 1.2. Ring has a strong, verifiable proof point that its own homepage doesn't use.

    Medium impactLow effort First result in 2 weeks Brand Marketing Manager

    First action

    Write the H1 and trust-strip copy.

    How to measure it

    Homepage bounce rate

    Now
    –
    Target
    -5%
    By
    60 days

    Steps

    1. 1

      Write the copy

      H1 and a three-item trust strip.

      Brand Marketing Manager, ring.com 1 day

    2. 2

      Approve the rating

      Wording and source label for the app rating.

      Legal 3 days

    3. 3

      Design the strip

      Works above any seasonal hero.

      Product Designer, ring.com 2 days

    4. 4

      Build it

      Permanent component across locales.

      Web Engineering Manager, ring.com 2 days

    5. 5

      Keep it fresh

      Update the rating monthly.

      Web Engineering Manager, ring.com 1 day

    6. 6

      Measure

      Bounce rate and clicks to products.

      SEO Manager, ring.com monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Brand Marketing Manager, ring.com

    Smallest test

    Add the H1 this week.

    Why it works

    Add a permanent H1 above the rotating promotion that says what Ring is (video doorbells, cameras and alarms you control from your phone). Below it, add a trust strip with the app rating, 45-day returns and 24/7 support. Keep the seasonal hero underneath.

    A clear H1 helps search engines and first-time visitors. A large, verifiable rating answers the doubt that low review-site scores create.

    Risks and how to handle them

    • An app rating is not a product rating

      Label it "Ring app, App Store".

    Evidence

    • Your websiteHomepage (November 3, 2026): no H1 in the page text; hero "Save up to 60% with Early Black Friday deals" with "Shop Now" and "Take a Quiz"; Ring Protect plans shown without prices ("You'll only pay for what you need.") next to a "Free 30-day Ring Plan trial"; Professional Installation "Starts at $129.99 per device"; free shipping, 45-day returns and 24/7 phone support; no star ratings or review counts.Source
    • App StoreRing - Always Home (iOS): 4.7 out of 5 from 1.9M ratings; the release notes for every listed version read "Enjoy a fresh new Ring app update, including bug fixes and improvements."Source
    • TrustpilotRing US on Trustpilot: TrustScore 1.2 out of 5 from 3,800 reviews (357 in the last 12 months), 74% one-star. Recurring complaints: customer service (bots, long waits), returns and replacements that stall, devices failing early and battery life, Wi-Fi dropouts and false motion alerts, and subscription and app changes.Source

This quarter 11

The core plays for the next three months.

  • 07

    Ring is hiring a Sr. Growth Marketing Manager to create demand for new Ring Business locations. The Ring Business page names no industries and shows no case studies or customer logos. Yet Ring already sells a restaurant starter kit, has a jobsite page and a build-your-own business bundle, and the Appstore has apps for rental check-ins, long lines and after-hours security.

    High impactMedium effort First result in 1 quarter Sr. Growth Marketing Manager

    First action

    Pick the five industries from current business orders.

    How to measure it

    Expert calls booked from industry pages

    Now
    –
    Target
    300 a month
    By
    2 quarters

    Steps

    1. 1

      Pick industries

      From business orders and expert-call notes.

      Sr. Growth Marketing Manager, Ring Business 1 week

    2. 2

      Find stories

      One customer per industry, with permission.

      Sr. Growth Marketing Manager, Ring Business 4 weeks

    3. 3

      Build bundles

      A starter kit per industry.

      ring.com Ecommerce Product Manager 2 weeks

    4. 4

      Write the pages

      Bundle, plan, apps, story, expert call.

      Sr. Growth Marketing Manager, Ring Business 3 weeks

    5. 5

      Launch paid tests

      LinkedIn, Meta and YouTube, with kill criteria.

      Sr. Growth Marketing Manager, Ring Business 4 weeks

    6. 6

      Report

      Calls and locations by industry and channel.

      Sr. Growth Marketing Manager, Ring Business weekly

    First result
    1 quarter
    Cost
    Page build plus a paid test budget
    Owner
    Sr. Growth Marketing Manager, Ring Business

    Smallest test

    One restaurant page linked to the starter kit, with one paid test.

    Why it works

    Build five industry pages: restaurants and cafés, retail shops, rental properties, jobsites, and offices. Each gets a starter bundle, the plan that fits (Multi or Virtual Security Guard), the relevant Appstore apps, one customer story and a link to the free expert call. Use them as landing pages for the LinkedIn, Meta and YouTube tests the new role will run.

    Business buyers look for proof from businesses like theirs, and industry pages give each paid channel a landing page that matches its message.

    Risks and how to handle them

    • Customer stories take time to approve

      Launch with bundles first and add stories as they clear.

    Evidence

    • HiringSr. Growth Marketing Manager, Ring Business (posted October 30, 2026; Hawthorne or Bellevue): owns demand generation for Ring Business with targets for new business locations and qualified pipeline, on the view that business demand often has to be created rather than captured; established channels are Amazon.com, Amazon Business, search, paid media and retail, new ones LinkedIn, Meta, YouTube, events, partner marketing and influencers; runs sprint-based tests with kill criteria, localizes B2B material for the EU and owns the demand gen dashboard.Source
    • Your websiteRing Business page: H1 "Business Security that works for you"; no industries named, no case studies or customer logos; Virtual Security Guard listed at "$99.99/mo" while /plans and /professional-monitoring say "$99.00/mo"; CTAs to "Schedule a free call and get all the answers from a Ring Security Expert" and a "Create your own system" quiz. The sitemap also lists /jobsite-security, a restaurant starter kit and a "build your own business bundle" collection.Source
    • Ring blogRing Appstore (Ring blog, March 31, 2026): an in-app marketplace with early apps for Pet Care, Home Analytics, Elder Care and business uses (rental check-in and check-out, long lines, after-hours security), plus Ring Cheer Chime for Toast restaurants, for U.S. customers with a Ring subscription. ring.com/appstore says "Ring Appstore is currently available for limited users. Sign in to check availability." and offers "Notify me"; /appstore is not in the 82-URL US marketing sitemap.Source
  • 08

    The Ring Business page offers both a "Create your own system" quiz and a free call with a Ring Security Expert. The new growth role is measured on new business locations and qualified pipeline, owns a demand gen dashboard and runs tests with kill criteria. If quiz answers don't reach the expert, every call starts from zero, and the dashboard can't connect spend to activated locations.

    High impactMedium effort First result in 1 quarter Sr. Growth Marketing Manager

    First action

    Map today's path from quiz to call to order.

    How to measure it

    Cost per activated business location

    Now
    –
    Target
    -20%
    By
    2 quarters

    Steps

    1. 1

      Map the path

      Quiz, call booking, order and activation today.

      Sr. Growth Marketing Manager, Ring Business 1 week

    2. 2

      Pass the answers

      Quiz fields into the booking record.

      Sales Operations, Ring Business 2 weeks

    3. 3

      Prepare bundles

      A recommended setup before each call.

      Ring Business Sales Lead 1 week

    4. 4

      Track sources

      Channel field from first visit to activation.

      Sales Operations, Ring Business 1 week

    5. 5

      Build the dashboard

      Cost per activated location by channel.

      Sr. Growth Marketing Manager, Ring Business 2 weeks

    6. 6

      Review weekly

      Kill or scale tests on that number.

      Sr. Growth Marketing Manager, Ring Business weekly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Sr. Growth Marketing Manager, Ring Business

    Smallest test

    For one week, email quiz answers to the expert before each call.

    Why it works

    Pass quiz answers (business type, number of sites, entrances and cameras) into the call booking, so the expert has a recommended bundle before the call. Track each lead through to the number of locations activated, with a source field for Amazon Business, search, LinkedIn, Meta and retail, so each channel gets a cost per activated location.

    Prepared calls close faster, and measuring activated locations lets the sprint tests kill and scale channels on the number that matters.

    Risks and how to handle them

    • Small businesses skip the quiz

      Keep the call bookable without it.

    Builds on

    Evidence

    • Your websiteRing Business page: H1 "Business Security that works for you"; no industries named, no case studies or customer logos; Virtual Security Guard listed at "$99.99/mo" while /plans and /professional-monitoring say "$99.00/mo"; CTAs to "Schedule a free call and get all the answers from a Ring Security Expert" and a "Create your own system" quiz. The sitemap also lists /jobsite-security, a restaurant starter kit and a "build your own business bundle" collection.Source
    • HiringSr. Growth Marketing Manager, Ring Business (posted October 30, 2026; Hawthorne or Bellevue): owns demand generation for Ring Business with targets for new business locations and qualified pipeline, on the view that business demand often has to be created rather than captured; established channels are Amazon.com, Amazon Business, search, paid media and retail, new ones LinkedIn, Meta, YouTube, events, partner marketing and influencers; runs sprint-based tests with kill criteria, localizes B2B material for the EU and owns the demand gen dashboard.Source
  • 09

    The Ring Appstore launched with apps for pet care, home analytics, elder care and businesses, and Ring is hiring a product marketer to grow it. But ring.com/appstore asks visitors to sign in to check availability, lists categories rather than apps, and is missing from the sitemap. Someone searching for a Ring elder-care app or pet alerts from a Ring camera won't find a Ring page that answers.

    Medium impactMedium effort First result in 1 quarter Product Marketing Manager

    First action

    Add /appstore to the sitemap.

    How to measure it

    Organic visits to Appstore pages

    Now
    –
    Target
    10,000 a month
    By
    2 quarters

    Steps

    1. 1

      Add to the sitemap

      Hub now, app pages as they publish.

      SEO Manager, ring.com 1 day

    2. 2

      Build a template

      Use, devices, plan, price, screenshots, call to action.

      Product Marketing Manager, Ring Appstore 1 week

    3. 3

      Write the first pages

      Every app available today.

      Product Marketing Manager, Ring Appstore 2 weeks

    4. 4

      Developer review

      Each developer checks its page.

      Product Marketing Manager, Ring Appstore 1 week

    5. 5

      Cross-link

      From /pets, business pages and compatible products.

      ring.com Ecommerce Product Manager 1 week

    6. 6

      Measure

      Visits, app installs and new subscriptions.

      SEO Manager, ring.com monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Product Marketing Manager, Ring Appstore

    Smallest test

    Publish one page for the pet app and link it from /pets.

    Why it works

    Publish one indexable page per app: what it does, which cameras and plan it needs, any price, screenshots and "Get it in the Ring app". Add the hub and the app pages to the sitemap and llms.txt, and link them from relevant product and collection pages (pets, business).

    App pages capture searches for specific jobs, give developers a page to link to, and show people without a plan a new reason to subscribe.

    Risks and how to handle them

    • Limited availability frustrates visitors

      Say who can get each app today and keep "Notify me".

    Evidence

    • Ring blogRing Appstore (Ring blog, March 31, 2026): an in-app marketplace with early apps for Pet Care, Home Analytics, Elder Care and business uses (rental check-in and check-out, long lines, after-hours security), plus Ring Cheer Chime for Toast restaurants, for U.S. customers with a Ring subscription. ring.com/appstore says "Ring Appstore is currently available for limited users. Sign in to check availability." and offers "Notify me"; /appstore is not in the 82-URL US marketing sitemap.Source
    • HiringProduct Marketing Manager, Ring Appstore (posted October 9, 2026): owns marketing for a third-party app marketplace with two audiences, developers and Ring subscribers; grows awareness, acquisition, engagement and retention through email, in-app, push, paid media and Ring cross-promotion; builds launch plans with developer relations and business development, and co-marketing playbooks so developers can promote their apps.Source
    • Your websiteSitemap (checked November 3, 2026): 13 locales; the US marketing sitemap has 82 URLs, including five Ring-only comparison pages (/compare-doorbells, /compare-battery-doorbells, /compare-cameras, /compare-indoor-cameras, /compare-alarm-kits), /home-builders, /lennar, /dealer, /give-back, /search-party, /pets, /jobsite-security and /gift-guide, but no page comparing Ring with other brands and no /appstore; the 67 US collections include renter-friendly-security, budget-conscious, security-gifts-for-parents and certified-refurbished.Source
  • 10

    The Appstore product marketer will build co-marketing playbooks so developers can promote their apps. Developers in pet care, elder care, rentals and restaurant software have their own customer lists, and many of those customers don't own a Ring camera yet.

    Medium impactMedium effort First result in 1 quarter Product Marketing Manager

    First action

    Pick three launch developers and agree one joint campaign with each.

    How to measure it

    New customers from developer campaigns

    Now
    –
    Target
    2,000
    By
    2 quarters

    Steps

    1. 1

      Pick partners

      Three developers with large customer lists.

      Product Marketing Manager, Ring Appstore 1 week

    2. 2

      Build the kit

      Badge, screenshots, copy rules.

      Brand Designer, Ring 2 weeks

    3. 3

      Set up tracking

      One link and code per developer.

      Product Marketing Manager, Ring Appstore 1 week

    4. 4

      Create bundle pages

      Camera plus plan per app.

      ring.com Ecommerce Product Manager 2 weeks

    5. 5

      Launch

      Joint emails and posts.

      Product Marketing Manager, Ring Appstore 4 weeks

    6. 6

      Report back

      Installs and sales per developer.

      Product Marketing Manager, Ring Appstore monthly

    First result
    1 quarter
    Cost
    Design time and bundle discounts
    Owner
    Product Marketing Manager, Ring Appstore

    Smallest test

    One developer sends one email to its list with a tracked link.

    Why it works

    Give each certified developer a kit: a badge, approved screenshots, a link to its ring.com app page, a bundle page (a camera plus the plan the app needs) and a shared launch calendar. Report back to each developer how many installs and camera sales it drove.

    Partners reach buyers Ring doesn't, and a measurable bundle gives them a reason to promote it.

    Risks and how to handle them

    • Partner claims overreach

      Approve all copy against the kit.

    Builds on

    Evidence

    • HiringProduct Marketing Manager, Ring Appstore (posted October 9, 2026): owns marketing for a third-party app marketplace with two audiences, developers and Ring subscribers; grows awareness, acquisition, engagement and retention through email, in-app, push, paid media and Ring cross-promotion; builds launch plans with developer relations and business development, and co-marketing playbooks so developers can promote their apps.Source
    • Ring blogRing Appstore (Ring blog, March 31, 2026): an in-app marketplace with early apps for Pet Care, Home Analytics, Elder Care and business uses (rental check-in and check-out, long lines, after-hours security), plus Ring Cheer Chime for Toast restaurants, for U.S. customers with a Ring subscription. ring.com/appstore says "Ring Appstore is currently available for limited users. Sign in to check availability." and offers "Notify me"; /appstore is not in the 82-URL US marketing sitemap.Source
  • 11

    Appstore apps need a Ring subscription, and every new device starts a 30-day trial. A trial customer who connects a pet-care or elder-care app has a reason to keep paying that goes beyond saved video.

    Medium impactMedium effort First result in 1 quarter Product Marketing Manager

    First action

    Measure trial-to-paid for customers who already use an Appstore app.

    How to measure it

    Trial-to-paid gap, app users vs non-users

    Now
    –
    Target
    +8 points
    By
    2 quarters

    Steps

    1. 1

      Baseline

      Conversion with and without an app.

      Data Analyst, Ring Protect 1 week

    2. 2

      Match apps to devices

      One suggestion per device type.

      Product Marketing Manager, Ring Appstore 1 week

    3. 3

      Build in-app cards

      Shown only where the app is available.

      Ring app Product Manager 3 weeks

    4. 4

      Add messages

      Email and push for the same suggestion.

      Lifecycle Marketing Manager, Ring Protect 1 week

    5. 5

      Test

      Against trials with no suggestion.

      Lifecycle Marketing Manager, Ring Protect 6 weeks

    6. 6

      Scale

      More apps and devices.

      Product Marketing Manager, Ring Appstore 2 weeks

    First result
    1 quarter
    Cost
    Product team time
    Owner
    Product Marketing Manager, Ring Appstore

    Smallest test

    One in-app card for indoor camera trials.

    Why it works

    Between days 3 and 20 of the trial, suggest one app matched to the device and setup answers (indoor camera: pet care; doorbell: package alerts; business address: after-hours alerts). Compare trial-to-paid conversion for customers who connect an app with those who don't.

    A habit and a specific use make the plan feel necessary rather than optional.

    Risks and how to handle them

    • Availability is limited

      Only suggest apps the customer can install.

    Builds on

    Evidence

    • Ring blogRing Appstore (Ring blog, March 31, 2026): an in-app marketplace with early apps for Pet Care, Home Analytics, Elder Care and business uses (rental check-in and check-out, long lines, after-hours security), plus Ring Cheer Chime for Toast restaurants, for U.S. customers with a Ring subscription. ring.com/appstore says "Ring Appstore is currently available for limited users. Sign in to check availability." and offers "Notify me"; /appstore is not in the 82-URL US marketing sitemap.Source
    • HiringProduct Marketing Manager, Ring Appstore (posted October 9, 2026): owns marketing for a third-party app marketplace with two audiences, developers and Ring subscribers; grows awareness, acquisition, engagement and retention through email, in-app, push, paid media and Ring cross-promotion; builds launch plans with developer relations and business development, and co-marketing playbooks so developers can promote their apps.Source
    • Your websiteRing Protect plans: Solo $4.99/mo or $49.99/yr for one device; Multi $9.99/mo or $99.99/yr for all devices at one location, plus Extended Warranty; Pro $19.99/mo or $199.99/yr, adding Video Descriptions, Familiar Faces (Beta), 24/7 Professional Monitoring and Active Warnings; Virtual Security Guard $99.00/mo. Add-ons: Pro Intelligence +$5/mo per camera (included in Pro), 24/7 Continuous Recording +$3/mo per camera, Smoke & CO Monitoring +$5/mo. A free 30-day trial starts at setup, and without a plan "you will lose your stored video recordings, and they will not be retrievable"; subscribers get 10% off eligible products; "Some retailers may offer different trial periods". There is a Compare Plans table but no calculator.Source
  • 12

    Ring has five comparison pages, and all of them compare Ring with Ring. eufy leads with "Local Security*, No Monthly Fee". Ring's own llms.txt says its devices include basic live view without a subscription, but no Ring page sets out total cost against other brands.

    High impactMedium effort First result in 2 months Product Marketing Manager

    First action

    Pick the three brands named most often in returns and support chats.

    How to measure it

    Orders from brand comparison pages

    Now
    –
    Target
    1,000 a month
    By
    2 quarters

    Steps

    1. 1

      Pick rivals

      From returns reasons and support chats.

      Product Marketing Manager, Ring 1 week

    2. 2

      Check facts

      Each rival's current prices and plans.

      Product Marketing Manager, Ring 1 week

    3. 3

      Write

      Three-year cost, no-plan features, warranty, returns.

      Product Marketing Manager, Ring 2 weeks

    4. 4

      Legal review

      Claims and trademarks.

      Legal 1 week

    5. 5

      Publish

      Linked from the Ring-only compare pages.

      Web Content Manager, ring.com 2 days

    6. 6

      Refresh

      Prices and features.

      Product Marketing Manager, Ring quarterly

    First result
    2 months
    Cost
    Staff time
    Owner
    Product Marketing Manager, Ring

    Smallest test

    Publish one page: Ring vs eufy.

    Why it works

    Create comparison pages for the three rival brands shoppers name most. Each shows a three-year total cost (device plus plan), what works with no plan, warranty, returns (Ring offers 45 days) and support. Date every page and cite sources.

    Shoppers search for Ring against eufy or Nest; if Ring doesn't answer, rivals and review sites will.

    Risks and how to handle them

    • Claims go out of date

      Date each page and refresh it quarterly.

    Evidence

    • Your websiteSitemap (checked November 3, 2026): 13 locales; the US marketing sitemap has 82 URLs, including five Ring-only comparison pages (/compare-doorbells, /compare-battery-doorbells, /compare-cameras, /compare-indoor-cameras, /compare-alarm-kits), /home-builders, /lennar, /dealer, /give-back, /search-party, /pets, /jobsite-security and /gift-guide, but no page comparing Ring with other brands and no /appstore; the 67 US collections include renter-friendly-security, budget-conscious, security-gifts-for-parents and certified-refurbished.Source
    • Competitor researcheufy's security homepage: "Local Security*, No Monthly Fee" and "Access all of eufy Security's advanced features with no monthly fee." Arlo, Google Nest and SimpliSafe also sell cameras and doorbells with paid plans.Source
    • Your websitering.com/llms.txt lists about 40 pages and describes Solo, Multi, Pro and Virtual Security Guard without prices, says "Ring devices include basic live view without a subscription", and does not mention Ring Business or product ratings.Source
  • 13

    Ring has 3,800 Trustpilot reviews averaging 1.2, with 357 in the last year. Stalled returns and replacements and slow, automated support come up again and again. These are process problems Ring can fix, and the score is often the first thing a shopper sees after searching for Ring reviews.

    High impactMedium effort First result in 1 quarter Customer Support Operations M…

    First action

    Tag the last 357 reviews by complaint type.

    How to measure it

    Trustpilot TrustScore

    Now
    –
    Target
    3.0
    By
    2 quarters

    Steps

    1. 1

      Tag reviews

      Complaint type and product.

      Customer Support Operations Manager 1 week

    2. 2

      Build the status page

      Orders, returns and replacements.

      Web Engineering Manager, ring.com 4 weeks

    3. 3

      Proactive messages

      At each status change.

      Customer Support Operations Manager 2 weeks

    4. 4

      Reply program

      Public replies with the fix.

      Customer Support Operations Manager ongoing

    5. 5

      Invite reviews

      Every verified buyer, within platform rules.

      Lifecycle Marketing Manager, Ring Protect 2 weeks

    6. 6

      Report

      Score, contacts per order, complaint mix.

      Customer Support Operations Manager monthly

    First result
    1 quarter
    Cost
    Engineering and support time
    Owner
    Customer Support Operations Manager

    Smallest test

    Reply to the last 50 reviews with fixes.

    Build the monitor. A live page fed by the public registries and re-checked every day. Usually live within days.

    Book a working session

    Why it works

    Add an order, return and replacement status page with dates and the next step; send status messages before customers have to ask; reply publicly to recent reviews with the fix; and invite every verified buyer to review 30 days after setup and after each resolved case.

    Visible status cuts repeat contacts, and inviting all customers, not only unhappy ones, gives a fairer score.

    Risks and how to handle them

    • Review invitations must follow platform rules

      Invite every customer, not only happy ones.

    Evidence

    • TrustpilotRing US on Trustpilot: TrustScore 1.2 out of 5 from 3,800 reviews (357 in the last 12 months), 74% one-star. Recurring complaints: customer service (bots, long waits), returns and replacements that stall, devices failing early and battery life, Wi-Fi dropouts and false motion alerts, and subscription and app changes.Source
    • Your websiteHomepage (November 3, 2026): no H1 in the page text; hero "Save up to 60% with Early Black Friday deals" with "Shop Now" and "Take a Quiz"; Ring Protect plans shown without prices ("You'll only pay for what you need.") next to a "Free 30-day Ring Plan trial"; Professional Installation "Starts at $129.99 per device"; free shipping, 45-day returns and 24/7 phone support; no star ratings or review counts.Source
  • 14

    Anyone can start a Search Party without a Ring device, but only cameras with saved video from a subscription can help. Ring says the feature reunites more than a dog a day. Each search reaches a dog owner who may have no camera, and neighbours who have just seen how a camera with saved video can help.

    Medium impactMedium effort First result in 1 quarter Ring app Product Manager

    First action

    Count Search Party starters who don't own a Ring device.

    How to measure it

    Camera purchases by Search Party users

    Now
    –
    Target
    2,000 a quarter
    By
    2 quarters

    Steps

    1. 1

      Size it

      Starters without devices; neighbouring cameras without plans.

      Data Analyst, Ring Protect 1 week

    2. 2

      Owner follow-up

      Pet Profile and camera offer after the search ends.

      Ring app Product Manager 3 weeks

    3. 3

      Neighbour message

      Why saved video matters.

      Lifecycle Marketing Manager, Ring Protect 2 weeks

    4. 4

      Bundle

      Outdoor camera plus first-year Solo.

      ring.com Ecommerce Product Manager 2 weeks

    5. 5

      Stories

      Monthly reunion stories, with permission.

      Brand Marketing Manager, ring.com monthly

    6. 6

      Measure

      Purchases and plans from each path.

      Data Analyst, Ring Protect monthly

    First result
    1 quarter
    Cost
    Product time and bundle discount
    Owner
    Ring app Product Manager

    Smallest test

    Add a camera offer to the post-search screen for 10% of users.

    Why it works

    After a Search Party ends, offer the owner a Pet Profile and an outdoor camera bundle. Tell neighbours whose cameras have no plan that saved video is what lets them help next time. Publish monthly reunion stories on /search-party and /pets.

    A real, emotional use converts better than generic security messages, and it reaches people Ring's ads don't.

    Risks and how to handle them

    • Selling at a stressful moment

      Only after the search ends, and lead with the reunion.

    Evidence

    • Your websiteSearch Party page: free, and anyone can start one without a Ring device; cameras can help only with saved video history from a Ring subscription; Ring says it has helped reunite over a dog a day since launch; US only; calls to action include "Set up Pet Profile", "Shop Outdoor Cameras" and downloadable flyers. Ring's press page dates the rollout to all users to February 2, 2026.Source
    • Your websiteSitemap (checked November 3, 2026): 13 locales; the US marketing sitemap has 82 URLs, including five Ring-only comparison pages (/compare-doorbells, /compare-battery-doorbells, /compare-cameras, /compare-indoor-cameras, /compare-alarm-kits), /home-builders, /lennar, /dealer, /give-back, /search-party, /pets, /jobsite-security and /gift-guide, but no page comparing Ring with other brands and no /appstore; the 67 US collections include renter-friendly-security, budget-conscious, security-gifts-for-parents and certified-refurbished.Source
  • 15

    Ring Protect subscribers get 10% off eligible products on ring.com, but the Battery Doorbell 2K page says only "Subscribe to a compatible Protect Plan to rewatch moments you missed", with no plan price and no mention of the discount. The homepage lists the 10% off in its plan block, far from the buy button.

    Medium impactMedium effort First result in 2 months Ring.com Ecommerce Product Ma…

    First action

    Confirm which products are eligible and how the discount applies at checkout.

    How to measure it

    Plan attach rate at checkout

    Now
    –
    Target
    +5 points
    By
    90 days

    Steps

    1. 1

      Confirm eligibility

      Products, plans and terms.

      Ring Protect Product Manager 2 days

    2. 2

      Add the price line

      Subscriber price under the list price.

      ring.com Ecommerce Product Manager 1 week

    3. 3

      Checkout offer

      Annual plan with today's discount.

      Web Engineering Manager, ring.com 3 weeks

    4. 4

      Terms

      Clear auto-renewal wording.

      Legal 1 week

    5. 5

      Test

      Attach rate and revenue per order.

      Data Analyst, Ring Protect 4 weeks

    6. 6

      Roll out

      All eligible products.

      ring.com Ecommerce Product Manager 1 week

    First result
    2 months
    Cost
    Engineering time and the discount itself
    Owner
    Ring.com Ecommerce Product Manager

    Smallest test

    Show the line on the Battery Doorbell 2K page only.

    Why it works

    Under the price on eligible products, show the subscriber price (for example "$89.99 with a Ring plan") and the plan that unlocks it. At checkout, offer the annual plan with the discount applied to today's order.

    When the plan pays part of its own cost on the first purchase, the plan decision moves from after setup to the moment of purchase.

    Risks and how to handle them

    • Margin on discounted hardware

      Limit the checkout offer to annual plans.

    Builds on

    Evidence

    • Your websiteRing Protect plans: Solo $4.99/mo or $49.99/yr for one device; Multi $9.99/mo or $99.99/yr for all devices at one location, plus Extended Warranty; Pro $19.99/mo or $199.99/yr, adding Video Descriptions, Familiar Faces (Beta), 24/7 Professional Monitoring and Active Warnings; Virtual Security Guard $99.00/mo. Add-ons: Pro Intelligence +$5/mo per camera (included in Pro), 24/7 Continuous Recording +$3/mo per camera, Smoke & CO Monitoring +$5/mo. A free 30-day trial starts at setup, and without a plan "you will lose your stored video recordings, and they will not be retrievable"; subscribers get 10% off eligible products; "Some retailers may offer different trial periods". There is a Compare Plans table but no calculator.Source
    • Your websiteBattery Doorbell 2K page: plan line "Subscribe to a compatible Protect Plan to rewatch moments you missed" with no plan price; a Compare Devices block (2K Plus $179.99, 4K Pro $249.99, Peephole Cam 2K $99.99); "Need help deciding? Ask Ring by taking a quiz."; Affirm financing; Professional Installation listed as "Starting at $129.00" in one place and "$129.99 per device" in another.Source
    • Your websiteHomepage (November 3, 2026): no H1 in the page text; hero "Save up to 60% with Early Black Friday deals" with "Shop Now" and "Take a Quiz"; Ring Protect plans shown without prices ("You'll only pay for what you need.") next to a "Free 30-day Ring Plan trial"; Professional Installation "Starts at $129.99 per device"; free shipping, 45-day returns and 24/7 phone support; no star ratings or review counts.Source
  • 16

    The Ring Builder Program page promises "Competitive savings" and one-to-one support and has a "Trusted by those who set the standard." section, but the page text names no builders and has no case study, and its calls to action leave for an external registration page. Ring already has a dedicated /lennar page in its sitemap.

    Medium impactLow effort First result in 2 months Builder Program Manager

    First action

    Ask the program's existing partners for permission to be named.

    How to measure it

    Builder applications per month

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Get permissions

      Builder names and one case study.

      Builder Program Manager, Ring 2 weeks

    2. 2

      Write the case study

      Homes, activation and plan take-up.

      Builder Program Manager, Ring 2 weeks

    3. 3

      Per-home example

      A typical package and its cost.

      Builder Program Manager, Ring 1 week

    4. 4

      Add an on-site form

      Routed to the program team.

      Web Engineering Manager, ring.com 1 week

    5. 5

      Link from /lennar

      And from the business pages.

      Web Content Manager, ring.com 1 day

    6. 6

      Measure

      Applications and homes signed.

      Builder Program Manager, Ring monthly

    First result
    2 months
    Cost
    Staff time
    Owner
    Builder Program Manager, Ring

    Smallest test

    Add one named builder and a form.

    Why it works

    Add the names of participating builders (with permission), one case study (homes delivered with Ring, setup at closing, buyer activation and plan take-up), a per-home price example for a typical package, and a short form on ring.com that routes to the program team.

    Builders buy on peer proof and per-home cost; showing both on the page shortens the first call.

    Risks and how to handle them

    • Builders won't be named

      Use anonymised figures by region.

    Evidence

    • Your websiteRing Builder Program page: "Build more value into every home with Ring", "Competitive savings" and one-to-one support; a "Trusted by those who set the standard." section with no builder names in the page text, no case studies, and CTAs that go to an external registration page. The sitemap has a separate /lennar page.Source
    • Your websiteSitemap (checked November 3, 2026): 13 locales; the US marketing sitemap has 82 URLs, including five Ring-only comparison pages (/compare-doorbells, /compare-battery-doorbells, /compare-cameras, /compare-indoor-cameras, /compare-alarm-kits), /home-builders, /lennar, /dealer, /give-back, /search-party, /pets, /jobsite-security and /gift-guide, but no page comparing Ring with other brands and no /appstore; the 67 US collections include renter-friendly-security, budget-conscious, security-gifts-for-parents and certified-refurbished.Source
  • 17

    Real visitors pass Google's Core Web Vitals on ring.com (LCP 1.8 s), so this is not urgent. But the homepage weighs 7.3 MB, 5.8 MB of it images. In Google's lab phone test the main image, a seasonal gift-box shot, takes 14.3 seconds, and the mobile score is 65 against 97 on desktop. PageSpeed suggests 1.6 MB from longer cache lifetimes and 1.16 MB from better image delivery.

    Low impactLow effort First result in 2 weeks Web Engineering Manager

    First action

    Set long cache lifetimes for static images and scripts.

    How to measure it

    Homepage weight on mobile

    Now
    –
    Target
    under 3 MB
    By
    60 days

    Steps

    1. 1

      Cache lifetimes

      Long caching for static assets.

      Web Engineering Manager, ring.com 1 day

    2. 2

      Resize images

      Modern formats and per-screen sizes.

      Web Engineering Manager, ring.com 1 week

    3. 3

      Preload the hero

      The image that loads last today.

      Web Engineering Manager, ring.com 1 day

    4. 4

      Trim JavaScript

      Remove unused code.

      Web Engineering Manager, ring.com 1 week

    5. 5

      Set a budget

      A weight limit for seasonal heroes.

      Brand Marketing Manager, ring.com 1 day

    6. 6

      Monitor

      PageSpeed and field data.

      Web Engineering Manager, ring.com monthly

    First result
    2 weeks
    Cost
    Engineering time
    Owner
    Web Engineering Manager, ring.com

    Smallest test

    Fix cache lifetimes and rerun PageSpeed.

    Why it works

    Serve hero and product images in modern formats at the size each screen needs, set long cache lifetimes for static assets, preload the main hero image, and remove unused JavaScript (776 KB). Set a page-weight budget for seasonal heroes so each campaign doesn't add weight.

    Lighter pages help shoppers on slow mobile connections and keep peak-traffic campaigns fast, at almost no cost.

    Risks and how to handle them

    • Image quality drops

      Compare visually before release.

    Evidence

    • PageSpeedHomepage, November 3, 2026: mobile performance 65, desktop 97. Real visitors pass Core Web Vitals (LCP 1.8 s, INP 92 ms, CLS 0). In the lab phone test the main image (two indoor cameras on a gift box) appears after 14.3 s; the page weighs 7.3 MB over 114 requests, 5.8 MB of it images. Suggested savings: cache lifetimes 1.6 MB, unused JavaScript 776 KB, image delivery 1.16 MB.Source
    • Your websiteHomepage (November 3, 2026): no H1 in the page text; hero "Save up to 60% with Early Black Friday deals" with "Shop Now" and "Take a Quiz"; Ring Protect plans shown without prices ("You'll only pay for what you need.") next to a "Free 30-day Ring Plan trial"; Professional Installation "Starts at $129.99 per device"; free shipping, 45-day returns and 24/7 phone support; no star ratings or review counts.Source

Big bets 3

Larger plays that can change the trajectory.

  • 18

    Ring is hiring a Head of Marketing in Tokyo to build a team from the ground up and make Ring a household name in Japan. The Japanese store lists only 10 products (indoor cameras, Spotlight Cam Plus, Stick Up Cam and accessories) and no doorbell. In the US, Ring sells the Peephole Cam 2K for $99.99, a door camera that needs no wiring or exterior mounting.

    High impactHigh effort First result in 2 quarters Head of Marketing

    First action

    Run customer research on apartment entry and renter rules.

    How to measure it

    Active Ring devices in Japan

    Now
    –
    Target
    Set after research
    By
    4 quarters

    Steps

    1. 1

      Research

      Entry types, renter rules and buying triggers.

      Head of Marketing, Ring JP 6 weeks

    2. 2

      Pick the range

      Peephole, indoor and battery models.

      Head of Marketing, Ring JP 4 weeks

    3. 3

      Local certification

      For any new models.

      Hardware Program Manager, Ring 1 quarter

    4. 4

      Amazon.co.jp launch

      Listings, reviews and merchandising.

      Head of Marketing, Ring JP 6 weeks

    5. 5

      Performance marketing

      Search, social and video tests.

      Head of Marketing, Ring JP ongoing

    6. 6

      Review

      Decide on the wider range.

      Head of Marketing, Ring JP 2 quarters

    First result
    2 quarters
    Cost
    Research, certification and launch budget
    Owner
    Head of Marketing, Ring JP

    Smallest test

    A small Amazon.co.jp listing test for one door camera.

    Why it works

    Research which entry points fit Japanese homes, many of them apartments with shared entrances. Test a launch range built around the Peephole Cam, indoor cameras for pets and family, and a plan with Japanese-language app features. Sell it first on Amazon.co.jp with local reviews before expanding the range.

    Leading with products that suit how people live, and that renters can install, builds reviews and awareness faster than a US range imported as-is.

    Risks and how to handle them

    • Building rules limit door devices

      Lead with indoor products where they do.

    Evidence

    • HiringHead of Marketing, Ring JP (posted February 17, 2026, Tokyo, still listed with "Apply now"): build a team from the ground up to make Ring a household name in Japan, run performance marketing and launches, and merchandise on Amazon.co.jp. The ja-jp product sitemap lists 10 products (indoor cameras, Spotlight Cam Plus, Stick Up Cam and accessories) and no doorbell.Source
    • Your websiteBattery Doorbell 2K page: plan line "Subscribe to a compatible Protect Plan to rewatch moments you missed" with no plan price; a Compare Devices block (2K Plus $179.99, 4K Pro $249.99, Peephole Cam 2K $99.99); "Need help deciding? Ask Ring by taking a quiz."; Affirm financing; Professional Installation listed as "Starting at $129.00" in one place and "$129.99 per device" in another.Source
  • 19

    The Ring Business growth role includes EU market research and localizing B2B material for the EU. ring.com already runs locale sites for Germany, France, Italy, Spain, the Netherlands, Sweden and an English EU store, so the shop exists. But the US Ring Business page has no industry pages or proof to localize yet.

    High impactHigh effort First result in 2 quarters Sr. Growth Marketing Manager

    First action

    Pull business-address orders by EU locale.

    How to measure it

    EU business locations activated

    Now
    –
    Target
    Set after the US pilot
    By
    3 quarters

    Steps

    1. 1

      Size markets

      Business orders by locale.

      Sr. Growth Marketing Manager, Ring Business 2 weeks

    2. 2

      Research

      Buyer interviews in two markets.

      Sr. Growth Marketing Manager, Ring Business 6 weeks

    3. 3

      Localize pages

      Industry pages and bundles.

      Localization Manager, ring.com 6 weeks

    4. 4

      Route calls

      Local-language expert calls.

      Sales Operations, Ring Business 4 weeks

    5. 5

      Run tests

      Sprint tests with kill criteria.

      Sr. Growth Marketing Manager, Ring Business 1 quarter

    6. 6

      Decide

      Scale, adjust or stop per market.

      Sr. Growth Marketing Manager, Ring Business quarterly

    First result
    2 quarters
    Cost
    Localization, research and test budget
    Owner
    Sr. Growth Marketing Manager, Ring Business

    Smallest test

    Localize one industry page in one market.

    Why it works

    Once the US industry pages prove out, pick the two EU markets with the most business orders. Localize the industry pages, bundles and expert-call routing, with a local customer story in each, and run the same sprint tests with kill criteria.

    Reusing a proven page and bundle set in shops that already exist is the cheapest way to add business locations abroad.

    Risks and how to handle them

    • Plans and features differ by country

      Build each page from the local plan catalogue.

    Builds on

    Evidence

    • HiringSr. Growth Marketing Manager, Ring Business (posted October 30, 2026; Hawthorne or Bellevue): owns demand generation for Ring Business with targets for new business locations and qualified pipeline, on the view that business demand often has to be created rather than captured; established channels are Amazon.com, Amazon Business, search, paid media and retail, new ones LinkedIn, Meta, YouTube, events, partner marketing and influencers; runs sprint-based tests with kill criteria, localizes B2B material for the EU and owns the demand gen dashboard.Source
    • Your websiteSitemap (checked November 3, 2026): 13 locales; the US marketing sitemap has 82 URLs, including five Ring-only comparison pages (/compare-doorbells, /compare-battery-doorbells, /compare-cameras, /compare-indoor-cameras, /compare-alarm-kits), /home-builders, /lennar, /dealer, /give-back, /search-party, /pets, /jobsite-security and /gift-guide, but no page comparing Ring with other brands and no /appstore; the 67 US collections include renter-friendly-security, budget-conscious, security-gifts-for-parents and certified-refurbished.Source
    • Your websiteRing Business page: H1 "Business Security that works for you"; no industries named, no case studies or customer logos; Virtual Security Guard listed at "$99.99/mo" while /plans and /professional-monitoring say "$99.00/mo"; CTAs to "Schedule a free call and get all the answers from a Ring Security Expert" and a "Create your own system" quiz. The sitemap also lists /jobsite-security, a restaurant starter kit and a "build your own business bundle" collection.Source
  • 20

    Ring Protect runs from $4.99 to $99 a month and auto-renews, and Trustpilot reviewers complain about subscription and app changes. The app's release notes say only "bug fixes and improvements". Subscribers rarely see what the plan did for them: clips saved, people and packages detected, events searched, monitoring responses.

    High impactHigh effort First result in 1 quarter Ring Protect Product Manager

    First action

    Prototype the report for 1,000 Multi subscribers.

    How to measure it

    Monthly Ring Protect churn

    Now
    –
    Target
    -10%
    By
    3 quarters

    Steps

    1. 1

      Define the report

      Five numbers and one clip.

      Ring Protect Product Manager 2 weeks

    2. 2

      Build data

      Monthly events per subscriber.

      Ring app Product Manager 6 weeks

    3. 3

      Design

      In-app card and email.

      Product Designer, ring.com 3 weeks

    4. 4

      Write what's new

      Plain release notes each month.

      Lifecycle Marketing Manager, Ring Protect monthly

    5. 5

      Test

      Churn against a holdout.

      Data Analyst, Ring Protect 1 quarter

    6. 6

      Roll out

      All plans and locales.

      Ring Protect Product Manager 1 quarter

    First result
    1 quarter
    Cost
    Product and engineering team time
    Owner
    Ring Protect Product Manager

    Smallest test

    Email a hand-built report to 1,000 subscribers.

    Why it works

    Send each subscriber a short monthly report in the app and by email: events saved, the most-watched clip, alerts that mattered, AI features used, and one tip or feature they haven't tried. Include a plain note of what's new in the app that month, instead of generic release notes.

    Subscriptions are cancelled when their value is invisible; a regular, personal summary keeps it in view and gives a natural place to explain changes.

    Risks and how to handle them

    • Quiet months look like low value

      Count a quiet month as a result, and show the protection still in place.

    Evidence

    • Your websiteRing Protect plans: Solo $4.99/mo or $49.99/yr for one device; Multi $9.99/mo or $99.99/yr for all devices at one location, plus Extended Warranty; Pro $19.99/mo or $199.99/yr, adding Video Descriptions, Familiar Faces (Beta), 24/7 Professional Monitoring and Active Warnings; Virtual Security Guard $99.00/mo. Add-ons: Pro Intelligence +$5/mo per camera (included in Pro), 24/7 Continuous Recording +$3/mo per camera, Smoke & CO Monitoring +$5/mo. A free 30-day trial starts at setup, and without a plan "you will lose your stored video recordings, and they will not be retrievable"; subscribers get 10% off eligible products; "Some retailers may offer different trial periods". There is a Compare Plans table but no calculator.Source
    • TrustpilotRing US on Trustpilot: TrustScore 1.2 out of 5 from 3,800 reviews (357 in the last 12 months), 74% one-star. Recurring complaints: customer service (bots, long waits), returns and replacements that stall, devices failing early and battery life, Wi-Fi dropouts and false motion alerts, and subscription and app changes.Source
    • App StoreRing - Always Home (iOS): 4.7 out of 5 from 1.9M ratings; the release notes for every listed version read "Enjoy a fresh new Ring app update, including bug fixes and improvements."Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 21

    Ring is hiring a Sr. Brand Designer for retail touchpoints across major US retail partners, with A/B testing and store audits in the role. Retail buyers start the same 30-day trial, and Ring's plans page notes that some retailers offer different trial periods. A buyer in a store aisle can't see which plan fits their home.

    Medium impactMedium effort First result in 1 quarter Sr. Brand Designer

    First action

    Add a tracked QR code to one in-store display.

    How to measure it

    Plan starts from retail QR scans

    Now
    –
    Target
    Set after the pilot
    By
    2 quarters

    Steps

    1. 1

      Design the code

      Box and display versions.

      Sr. Brand Designer, Retail Experience 2 weeks

    2. 2

      Mobile picker

      Device-specific landing page.

      Web Engineering Manager, ring.com 2 weeks

    3. 3

      Retailer trial data

      Trial length per retailer.

      Ring Protect Product Manager 1 week

    4. 4

      Pilot

      One retailer, one display.

      Sr. Brand Designer, Retail Experience 6 weeks

    5. 5

      A/B test

      Two display versions.

      Sr. Brand Designer, Retail Experience 6 weeks

    6. 6

      Roll into packaging

      At the next packaging update.

      Sr. Brand Designer, Retail Experience 2 quarters

    First result
    1 quarter
    Cost
    Display and packaging changes
    Owner
    Sr. Brand Designer, Retail Experience

    Smallest test

    One display with a tracked code at one retailer.

    Why it works

    Add a QR code to packaging and in-store displays that opens a mobile version of the plan picker for that device: what works with no plan, which plan fits one, two or three devices, and the trial length for that retailer. Track scans by retailer and test display versions.

    It answers the plan question at the shelf, where Ring otherwise has no say in what the buyer is told.

    Risks and how to handle them

    • Retailers want their own offers

      Show each retailer's trial terms.

    Builds on

    Evidence

    • HiringSr. Brand Designer, Retail Experience, Ring Retail & Marketing (posted October 13, 2026): designs retail touchpoints, launches and seasonal campaigns for major US retail partners across digital, print and 3D structures; uses A/B testing and behavioral data; audits retail spaces; defines Ring's retail standards.Source
    • Your websiteRing Protect plans: Solo $4.99/mo or $49.99/yr for one device; Multi $9.99/mo or $99.99/yr for all devices at one location, plus Extended Warranty; Pro $19.99/mo or $199.99/yr, adding Video Descriptions, Familiar Faces (Beta), 24/7 Professional Monitoring and Active Warnings; Virtual Security Guard $99.00/mo. Add-ons: Pro Intelligence +$5/mo per camera (included in Pro), 24/7 Continuous Recording +$3/mo per camera, Smoke & CO Monitoring +$5/mo. A free 30-day trial starts at setup, and without a plan "you will lose your stored video recordings, and they will not be retrievable"; subscribers get 10% off eligible products; "Some retailers may offer different trial periods". There is a Compare Plans table but no calculator.Source
  • 22

    ring.com already has certified-refurbished and budget-conscious collections. Rivals such as eufy lead with "No Monthly Fee", and a price-sensitive buyer adds up device plus plan. A year of Solo costs $49.99 when paid annually.

    Medium impactLow effort First result in 1 month Ring.com Ecommerce Product Ma…

    First action

    Choose two refurbished models with steady stock.

    How to measure it

    Starter bundle renewal rate

    Now
    –
    Target
    60%
    By
    4 quarters

    Steps

    1. 1

      Pick models

      Refurbished models with steady stock.

      ring.com Ecommerce Product Manager 1 week

    2. 2

      Price the bundle

      One number including the year of Solo.

      Ring Protect Product Manager 1 week

    3. 3

      Build it

      Bundle page and plan activation.

      Web Engineering Manager, ring.com 2 weeks

    4. 4

      Merchandise

      Budget-conscious and renter-friendly collections.

      ring.com Ecommerce Product Manager 2 days

    5. 5

      Renewal messages

      Clear second-year price.

      Lifecycle Marketing Manager, Ring Protect 1 week

    6. 6

      Measure

      Sales, returns and renewals.

      Data Analyst, Ring Protect monthly

    First result
    1 month
    Cost
    Bundle discount
    Owner
    Ring.com Ecommerce Product Manager

    Smallest test

    One refurbished camera bundle for one month.

    Why it works

    Sell a starter bundle: a certified-refurbished camera or doorbell with a prepaid year of Solo, priced as one number. Feature it in the budget-conscious and renter-friendly collections, and show the second-year renewal price clearly.

    One clear price beats a no-monthly-fee message for budget buyers, and a prepaid year builds the habit of saved video before renewal.

    Risks and how to handle them

    • Cannibalises new-device sales

      Limit it to older models and the budget collections.

    Evidence

    • Your websiteSitemap (checked November 3, 2026): 13 locales; the US marketing sitemap has 82 URLs, including five Ring-only comparison pages (/compare-doorbells, /compare-battery-doorbells, /compare-cameras, /compare-indoor-cameras, /compare-alarm-kits), /home-builders, /lennar, /dealer, /give-back, /search-party, /pets, /jobsite-security and /gift-guide, but no page comparing Ring with other brands and no /appstore; the 67 US collections include renter-friendly-security, budget-conscious, security-gifts-for-parents and certified-refurbished.Source
    • Competitor researcheufy's security homepage: "Local Security*, No Monthly Fee" and "Access all of eufy Security's advanced features with no monthly fee." Arlo, Google Nest and SimpliSafe also sell cameras and doorbells with paid plans.Source
    • Your websiteRing Protect plans: Solo $4.99/mo or $49.99/yr for one device; Multi $9.99/mo or $99.99/yr for all devices at one location, plus Extended Warranty; Pro $19.99/mo or $199.99/yr, adding Video Descriptions, Familiar Faces (Beta), 24/7 Professional Monitoring and Active Warnings; Virtual Security Guard $99.00/mo. Add-ons: Pro Intelligence +$5/mo per camera (included in Pro), 24/7 Continuous Recording +$3/mo per camera, Smoke & CO Monitoring +$5/mo. A free 30-day trial starts at setup, and without a plan "you will lose your stored video recordings, and they will not be retrievable"; subscribers get 10% off eligible products; "Some retailers may offer different trial periods". There is a Compare Plans table but no calculator.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Have it built

ProgrammableAgency

1 of the 22 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Monitors1A live page fed by the public registries and re-checked every day.

A 30-minute session with the engineer who would build it, not a sales call. You leave with a plan whether or not you hire us.

Book a working session

Usually live within days.

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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on November 3, 2026, and cites them throughout. Ring did not commission, review or endorse it, and Programmable is not affiliated with Ring. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Ring runs its business.

Something wrong, or do you represent Ring? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Fix the store: real ratings, the plan picker, one price everywhere, trial-end clip counts, priced AI features and a homepage H1 with proof.

  2. Days 31 to 6011 ideas

    Ring Business industry pages and tracked pipeline; public Appstore pages, developer co-marketing and trial app suggestions; brand comparisons; support fixes; Search Party; plan price on product pages; builder proof; a lighter homepage.

  3. Days 61 to 905 ideas

    Commit to the big bets (Japan, Ring Business in the EU, the monthly plan report) and test the retail QR code and the refurbished starter.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value seeing and talking to whoever is at the door from the phone. The most cited problem: slow or automated customer service.

  • A highly rated app (4.7 from 1.9M App Store ratings)
  • Returns and replacements that stall
  • In their words: “doorbell”

Market

Competitive landscape

4 competitors compared: eufy, Google Nest, Arlo and SimpliSafe.

  • Gap to exploit: Plain total-cost answers (device plus plan) across brands
  • eufy: Smaller app community
  • Google Nest: Smaller hardware range

Hiring signals

Ring's open marketing roles point to four growth fronts beyond the core doorbell business.

  • Sr. Growth Marketing Manager, Ring Business: Demand for new business locations, new channels and EU localization. Ideas 7, 8, 19.
  • Product Marketing Manager, Ring Appstore: Grow a third-party app marketplace for developers and subscribers. Ideas 9, 10, 11.
  • Sr. Brand Designer, Retail Experience, Ring Retail & Marketing: Retail touchpoints for major US partners, with A/B testing. Idea 21.

From the team that wrote this playbook

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  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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