Rush Street Interactive growth playbook

Add a /partners page: one card per brand and market (BetRivers by state and province, PlaySugarHouse, RushBet Colombia, RushBet Mexico), the commission models on offer (CPA, revenue share, hybrid), the app-first deep links affiliates should use, a link to the asset library and one application form routed to the affiliate team. Link it from the top navigation and the footer, and put the URL on every conference badge and deck.

Publishers judge an operator by how easy it is to start; a clear front door turns conference conversations and new-market launches into signed partners within days instead of weeks of email.

[ ] One card per brand and market
[ ] Commission models approved by Compliance
[ ] App deep-link rules for affiliates
[ ] Link to the current asset library
[ ] One application form to the affiliate team
[ ] Linked from navigation and footer
[ ] URL on conference decks and badges
[ ] Applications tracked by source

• Responsible gaming and licensing rules differ by market

  Show only terms Compliance approves per jurisdiction.

• Low-quality applicants

  Ask for traffic sources and licensing on the form.

• HiringDirector, Affiliate Marketing (remote US, posted August 24, 2026): affiliate marketing is "one of RSI's largest and fastest-growing acquisition channels" and "a critical driver of new customer acquisition". The director will "recruit new publishers", "Represent RSI at G2E, SBC Summit, ICE Barcelona, and iGB L!VE", "Lead affiliate strategy for new market launches", "optimize CPA structures using LTV and ROI", "operationalize partner-level LTV reporting" and "ensure affiliates have access to current, high-performing marketing assets". RSI is "a mobile-first business where a majority of revenue is generated through the app", so the role drives "app installs, deep linking, app-to-registration conversion, and mobile attribution".Source
• Your websiteHomepage (checked October 21, 2026): no H1 heading; the brands section links BetRivers, RushBet.co (Colombia) and PlaySugarHouse; "By the Numbers" shows "#5 Market Share (US)", "5,500+ Online Casino Games" and an "Active Users / RSI's Monthly Average" tile whose figure is a chart image, not a number. The only contact is a "Get in Touch" email link to the Chicago office. The site has no affiliate or partner page, never names Mexico or Colombia, and mentions Alberta only in a news headline.Source
• Investor resultsSecond quarter 2026 results: revenue of $393.8 million, up 46%; North America MAUs about 296,000 (up 51%) with ARPMAU of $320; Latin America MAUs (which include Mexico) about 653,000 with ARPMAU of $55; adjusted sales and marketing expense of $48.6 million (12.3% of revenue); full-year revenue guidance raised to $1.56-1.60 billion; online casino and sports launched in Alberta in July, "off to a strong start".Source
• NewsroomHeadlines on the homepage: BetRivers launched in Alberta (July 13, 2026); RSI named "Operator of the Year-North LatAm" at the EGR LatAm Awards (December 2025); "Industry's First Integrated Payments Debit Solution at BetRivers" with Sightline Payments (September 2025).Source

Replace the image with live text figures (MAUs, revenue growth, markets, employees), dated by quarter and linked to the results release. Update them each quarter with the earnings release.

Partners, recruits and investors read the homepage first; current, dated numbers make the company look as big as it is and are readable by search and AI assistants.

• Figures go stale

  Tie the update to the earnings checklist.

• Your websiteHomepage (checked October 21, 2026): no H1 heading; the brands section links BetRivers, RushBet.co (Colombia) and PlaySugarHouse; "By the Numbers" shows "#5 Market Share (US)", "5,500+ Online Casino Games" and an "Active Users / RSI's Monthly Average" tile whose figure is a chart image, not a number. The only contact is a "Get in Touch" email link to the Chicago office. The site has no affiliate or partner page, never names Mexico or Colombia, and mentions Alberta only in a news headline.Source
• Investor resultsSecond quarter 2026 results: revenue of $393.8 million, up 46%; North America MAUs about 296,000 (up 51%) with ARPMAU of $320; Latin America MAUs (which include Mexico) about 653,000 with ARPMAU of $55; adjusted sales and marketing expense of $48.6 million (12.3% of revenue); full-year revenue guidance raised to $1.56-1.60 billion; online casino and sports launched in Alberta in July, "off to a strong start".Source
• Your websiteAbout and Careers pages: "1,000+ Total Employees", "24 Countries with Employees", "9 Global Offices", "10% Headcount Growth YOY". The Careers page is English only and sends applicants to "View All Open Positions" on Greenhouse.Source

Write a unique title and description per page (for example "Careers at Rush Street Interactive: jobs in Chicago, Bogota, Tallinn and more"), add one H1 per page, generate a sitemap and a real robots.txt, and fix the missing alt text and unnamed buttons flagged by PageSpeed.

Clear snippets lift clicks from people searching for RSI, its jobs and its products, and help AI assistants describe the company correctly.

• Fallback route keeps catching files

  Serve robots.txt and sitemap.xml as static files.

• Your websiteThe About, Products and Careers pages all carry the title "Rush Street Interactive" and the description "Celebrate the Win". /robots.txt and /sitemap.xml return the site's HTML page instead of a robots file or sitemap.Source
• Your websiteHomepage (checked October 21, 2026): no H1 heading; the brands section links BetRivers, RushBet.co (Colombia) and PlaySugarHouse; "By the Numbers" shows "#5 Market Share (US)", "5,500+ Online Casino Games" and an "Active Users / RSI's Monthly Average" tile whose figure is a chart image, not a number. The only contact is a "Get in Touch" email link to the Chicago office. The site has no affiliate or partner page, never names Mexico or Colombia, and mentions Alberta only in a news headline.Source
• Google PageSpeedHomepage on mobile: performance 82 (desktop 99); the largest content (the logo image) appears at 4.0 s in the lab test, with 0.5 s of render-blocking requests; 4.1 MB downloaded, most of it images from the content service. Real Chrome visitors pass Core Web Vitals (LCP 1.9 s, INP 121 ms, CLS 0). Accessibility 81: buttons and links without names and 10 images without alt text.Source

Add RushBet Mexico to the brands section and the markets list, update the brand line in the job post template, and add a short Latin America section with the EGR "Operator of the Year-North LatAm" award and Bogota and Mexico City teams.

Partners, publishers and recruits in Mexico look for proof that RSI is committed there; a corporate site that omits the market weakens every conversation the new Mexico hires start.

• Market-specific advertising limits

  Keep the corporate card factual, with no bonus offers.

• Brand siterushbet.mx is RSI's Mexican site ("Rush y Rushbet son marcas de RSI IP Holding, LLC"), in Spanish and authorized by Mexico's Direccion General de Juegos y Sorteos. It is not linked from rushstreetinteractive.com.Source
• Your websiteHomepage (checked October 21, 2026): no H1 heading; the brands section links BetRivers, RushBet.co (Colombia) and PlaySugarHouse; "By the Numbers" shows "#5 Market Share (US)", "5,500+ Online Casino Games" and an "Active Users / RSI's Monthly Average" tile whose figure is a chart image, not a number. The only contact is a "Get in Touch" email link to the Chicago office. The site has no affiliate or partner page, never names Mexico or Colombia, and mentions Alberta only in a news headline.Source
• HiringRSI's Greenhouse board lists 23 open roles (checked October 21, 2026), 9 of them in Bogota. Every post describes RSI's brands as "BetRivers.com, PlaySugarHouse.com, and RushBet.co". A Product Marketing intern will "Research competitor promotions" and support the Product Marketing Manager on go-to-market plans.Source
• Investor resultsSecond quarter 2026 results: revenue of $393.8 million, up 46%; North America MAUs about 296,000 (up 51%) with ARPMAU of $320; Latin America MAUs (which include Mexico) about 653,000 with ARPMAU of $55; adjusted sales and marketing expense of $48.6 million (12.3% of revenue); full-year revenue guidance raised to $1.56-1.60 billion; online casino and sports launched in Alberta in July, "off to a strong start".Source
• HiringCommunity Manager, Sports & Entertainment (Mexico, posted October 13, 2026): grows "Rushbet's online communities across social media platforms in México" on Instagram, X, Facebook, TikTok, YouTube and Threads; works in real time on "match days, trending moments, and fan culture" (Liga MX, the national team, boxing, NFL fandom); coordinates "brand ambassador and influencer content"; and must follow SEGOB advertising rules because "in a licensed betting brand, community management is a regulated touchpoint".Source
• HiringDirector, Market Intelligence and Partnerships, LatAm (Mexico, posted September 10, 2026): will "monitor and analyze market data and competitive intelligence" across RSI's Latin American markets, "Lead and manage the strategic relationship with our local partner in Mexico" and "Co-build business-centric dashboards".Source

Publish /es/careers with the culture, benefits, offices and a filtered list of Latin American roles; share it on LinkedIn in Spanish and with Colombian and Mexican universities for the internship roles.

Candidates apply more when the employer speaks their language, and it lowers hiring cost for a fast-growing region.

• Two versions drift apart

  Pull both from the same content entries.

• HiringRSI's Greenhouse board lists 23 open roles (checked October 21, 2026), 9 of them in Bogota. Every post describes RSI's brands as "BetRivers.com, PlaySugarHouse.com, and RushBet.co". A Product Marketing intern will "Research competitor promotions" and support the Product Marketing Manager on go-to-market plans.Source
• Your websiteAbout and Careers pages: "1,000+ Total Employees", "24 Countries with Employees", "9 Global Offices", "10% Headcount Growth YOY". The Careers page is English only and sends applicants to "View All Open Positions" on Greenhouse.Source
• HiringLatin America marketing team in Bogota: a Junior Copywriter (posted September 29, 2026) who writes Spanish copy for paid, social, CRM and landing pages, produces "copy iterations based on performance data (A/B testing variations)" and supports "the copy library and messaging guidelines"; and a Marketing Project Manager (posted September 25, 2026) who coordinates designers, copywriters and community managers and will "Document processes and results for future reference".Source
• HiringCommunity Manager, Sports & Entertainment (Mexico, posted October 13, 2026): grows "Rushbet's online communities across social media platforms in México" on Instagram, X, Facebook, TikTok, YouTube and Threads; works in real time on "match days, trending moments, and fan culture" (Liga MX, the national team, boxing, NFL fandom); coordinates "brand ambassador and influencer content"; and must follow SEGOB advertising rules because "in a licensed betting brand, community management is a regulated touchpoint".Source

Serve the logo as an inline SVG or preload it, set width and height on images, request smaller image sizes from the content service, and defer the non-critical CSS.

It is a cheap fix that keeps the site fast on slower phones in Latin America and on conference Wi-Fi.

• Low business impact

  Do it with the metadata fixes in one release.

• Google PageSpeedHomepage on mobile: performance 82 (desktop 99); the largest content (the logo image) appears at 4.0 s in the lab test, with 0.5 s of render-blocking requests; 4.1 MB downloaded, most of it images from the content service. Real Chrome visitors pass Core Web Vitals (LCP 1.9 s, INP 121 ms, CLS 0). Accessibility 81: buttons and links without names and 10 images without alt text.Source

Give every affiliate a deep-link format per brand and market that opens the installed app on the promoted offer or the store page if not installed, with attribution kept through install. Report app-to-registration rate per partner.

Fewer steps between click and registration lift conversion and make partner economics clearer.

• Store rules break links

  Test on both stores before rollout.

• HiringDirector, Affiliate Marketing (remote US, posted August 24, 2026): affiliate marketing is "one of RSI's largest and fastest-growing acquisition channels" and "a critical driver of new customer acquisition". The director will "recruit new publishers", "Represent RSI at G2E, SBC Summit, ICE Barcelona, and iGB L!VE", "Lead affiliate strategy for new market launches", "optimize CPA structures using LTV and ROI", "operationalize partner-level LTV reporting" and "ensure affiliates have access to current, high-performing marketing assets". RSI is "a mobile-first business where a majority of revenue is generated through the app", so the role drives "app installs, deep linking, app-to-registration conversion, and mobile attribution".Source
• HiringDigital Ad Trafficker (Bogota, posted September 10, 2026): runs Google, Meta, TikTok, Apple Search and other paid campaigns, "Design and execute A/B tests on ads, audiences, targeting, creatives, and landing pages", and validates tracking "through Google Tag Manager, Google Analytics 4, AppsFlyer, Adjust", reporting CPA, ROAS, CAC and CPI in Looker Studio.Source
• HiringSenior Product Manager, Technology (Colombia, and Estonia or Malta, posted October 19, 2026): sets up a solution management function across "a unified gaming platform that powers millions of player experiences", writing requirements for "registration, identity, payments, promotions, and player engagement systems" and tracking outcomes "such as activation and retention".Source

Build 90-day and 12-month value per partner, review the top 30 partners quarterly, move high-value partners to hybrid deals and cut CPA where value is low.

Spend follows quality, which raises return on one of RSI's largest acquisition budgets.

• Partners resist changes

  Offer upside for proven quality.

• HiringDirector, Affiliate Marketing (remote US, posted August 24, 2026): affiliate marketing is "one of RSI's largest and fastest-growing acquisition channels" and "a critical driver of new customer acquisition". The director will "recruit new publishers", "Represent RSI at G2E, SBC Summit, ICE Barcelona, and iGB L!VE", "Lead affiliate strategy for new market launches", "optimize CPA structures using LTV and ROI", "operationalize partner-level LTV reporting" and "ensure affiliates have access to current, high-performing marketing assets". RSI is "a mobile-first business where a majority of revenue is generated through the app", so the role drives "app installs, deep linking, app-to-registration conversion, and mobile attribution".Source
• Investor resultsSecond quarter 2026 results: revenue of $393.8 million, up 46%; North America MAUs about 296,000 (up 51%) with ARPMAU of $320; Latin America MAUs (which include Mexico) about 653,000 with ARPMAU of $55; adjusted sales and marketing expense of $48.6 million (12.3% of revenue); full-year revenue guidance raised to $1.56-1.60 billion; online casino and sports launched in Alberta in July, "off to a strong start".Source

Each month, package the best-performing approved creative, offers and copy by brand and market into an affiliate kit with compliance notes and tracking links.

Partners promote what is easiest to use; fresh tested assets lift their conversion and keep messaging compliant.

• Old offers live on partner sites

  Expire assets with dates in the kit.

• HiringDirector, Affiliate Marketing (remote US, posted August 24, 2026): affiliate marketing is "one of RSI's largest and fastest-growing acquisition channels" and "a critical driver of new customer acquisition". The director will "recruit new publishers", "Represent RSI at G2E, SBC Summit, ICE Barcelona, and iGB L!VE", "Lead affiliate strategy for new market launches", "optimize CPA structures using LTV and ROI", "operationalize partner-level LTV reporting" and "ensure affiliates have access to current, high-performing marketing assets". RSI is "a mobile-first business where a majority of revenue is generated through the app", so the role drives "app installs, deep linking, app-to-registration conversion, and mobile attribution".Source
• HiringDigital Ad Trafficker (Bogota, posted September 10, 2026): runs Google, Meta, TikTok, Apple Search and other paid campaigns, "Design and execute A/B tests on ads, audiences, targeting, creatives, and landing pages", and validates tracking "through Google Tag Manager, Google Analytics 4, AppsFlyer, Adjust", reporting CPA, ROAS, CAC and CPI in Looker Studio.Source
• HiringLatin America marketing team in Bogota: a Junior Copywriter (posted September 29, 2026) who writes Spanish copy for paid, social, CRM and landing pages, produces "copy iterations based on performance data (A/B testing variations)" and supports "the copy library and messaging guidelines"; and a Marketing Project Manager (posted September 25, 2026) who coordinates designers, copywriters and community managers and will "Document processes and results for future reference".Source

Document what worked in Alberta and Ontario (partner list, launch offers, timing, content, compliance steps) as a checklist and timeline, and use it for the next jurisdiction.

Launch weeks decide market share; a written playbook makes the next launch faster and cheaper.

• Each market differs

  Keep a market-specific section.

• Investor resultsSecond quarter 2026 results: revenue of $393.8 million, up 46%; North America MAUs about 296,000 (up 51%) with ARPMAU of $320; Latin America MAUs (which include Mexico) about 653,000 with ARPMAU of $55; adjusted sales and marketing expense of $48.6 million (12.3% of revenue); full-year revenue guidance raised to $1.56-1.60 billion; online casino and sports launched in Alberta in July, "off to a strong start".Source
• NewsroomHeadlines on the homepage: BetRivers launched in Alberta (July 13, 2026); RSI named "Operator of the Year-North LatAm" at the EGR LatAm Awards (December 2025); "Industry's First Integrated Payments Debit Solution at BetRivers" with Sightline Payments (September 2025).Source
• HiringDirector, Affiliate Marketing (remote US, posted August 24, 2026): affiliate marketing is "one of RSI's largest and fastest-growing acquisition channels" and "a critical driver of new customer acquisition". The director will "recruit new publishers", "Represent RSI at G2E, SBC Summit, ICE Barcelona, and iGB L!VE", "Lead affiliate strategy for new market launches", "optimize CPA structures using LTV and ROI", "operationalize partner-level LTV reporting" and "ensure affiliates have access to current, high-performing marketing assets". RSI is "a mobile-first business where a majority of revenue is generated through the app", so the role drives "app installs, deep linking, app-to-registration conversion, and mobile attribution".Source
• Your websiteProducts page: regulated online casinos "in 8 iGaming markets"; awards cited are from 2019; first legal online sportsbooks in Pennsylvania, Colorado, Indiana, Illinois and Ontario; 8 in-casino sportsbooks; Social Gaming on the same platform, which "enables our partners to cost-effectively pre-register qualified bettors in advance of iGaming legalization"; and "B2B Product Solutions": a gamified promotional platform with "real-time algorithmic-bonusing engines, scratch cards, wheel spins", promotional bingo and slot tournaments.Source

Run a recurring match-day format: pre-match creator predictions (no odds or offers where rules forbid), live reactions, and a post-match recap clip. Measure follows, saves and site visits per match.

A recurring format builds habit and audience faster than one-off posts, and it gives creators a clear role.

• Regulatory slips in real time

  Pre-approve phrases and escalation rules.

• HiringCommunity Manager, Sports & Entertainment (Mexico, posted October 13, 2026): grows "Rushbet's online communities across social media platforms in México" on Instagram, X, Facebook, TikTok, YouTube and Threads; works in real time on "match days, trending moments, and fan culture" (Liga MX, the national team, boxing, NFL fandom); coordinates "brand ambassador and influencer content"; and must follow SEGOB advertising rules because "in a licensed betting brand, community management is a regulated touchpoint".Source
• Competitor researchRivals' own homepages: Caliente.mx, "Apuesta En Vivo en Liga MX, La Liga, Champions League, MLB, NFL y NBA" with streaming of "150,000 eventos"; Codere Mexico, "Bono hasta 7,000" and "Patrocinador oficial de la NFL"; BetPlay in Colombia; DraftKings in the US now sells "sports betting, prediction markets, daily fantasy sports, casino games".See the research Source
• Brand siterushbet.mx is RSI's Mexican site ("Rush y Rushbet son marcas de RSI IP Holding, LLC"), in Spanish and authorized by Mexico's Direccion General de Juegos y Sorteos. It is not linked from rushstreetinteractive.com.Source

Build a library of approved replies and post templates per market (responsible gaming, bonuses, complaints, match moments) with clear lines on what never to say, and review it monthly with Compliance.

Speed and safety stop being a trade-off, and the same library serves Colombia, Mexico and the US.

• Replies sound robotic

  Allow approved variations.

• HiringCommunity Manager, Sports & Entertainment (Mexico, posted October 13, 2026): grows "Rushbet's online communities across social media platforms in México" on Instagram, X, Facebook, TikTok, YouTube and Threads; works in real time on "match days, trending moments, and fan culture" (Liga MX, the national team, boxing, NFL fandom); coordinates "brand ambassador and influencer content"; and must follow SEGOB advertising rules because "in a licensed betting brand, community management is a regulated touchpoint".Source
• HiringLatin America marketing team in Bogota: a Junior Copywriter (posted September 29, 2026) who writes Spanish copy for paid, social, CRM and landing pages, produces "copy iterations based on performance data (A/B testing variations)" and supports "the copy library and messaging guidelines"; and a Marketing Project Manager (posted September 25, 2026) who coordinates designers, copywriters and community managers and will "Document processes and results for future reference".Source

Create a pre-launch tracking checklist and a weekly reconciliation of registrations and first deposits between the ad platforms, analytics and the mobile measurement tool, flagging gaps above 10%.

Budget moves only work when the numbers agree; this protects every peso and dollar of paid spend.

• Privacy limits on app data

  Use modelled conversions where needed.

• HiringDigital Ad Trafficker (Bogota, posted September 10, 2026): runs Google, Meta, TikTok, Apple Search and other paid campaigns, "Design and execute A/B tests on ads, audiences, targeting, creatives, and landing pages", and validates tracking "through Google Tag Manager, Google Analytics 4, AppsFlyer, Adjust", reporting CPA, ROAS, CAC and CPI in Looker Studio.Source
• HiringDirector, Affiliate Marketing (remote US, posted August 24, 2026): affiliate marketing is "one of RSI's largest and fastest-growing acquisition channels" and "a critical driver of new customer acquisition". The director will "recruit new publishers", "Represent RSI at G2E, SBC Summit, ICE Barcelona, and iGB L!VE", "Lead affiliate strategy for new market launches", "optimize CPA structures using LTV and ROI", "operationalize partner-level LTV reporting" and "ensure affiliates have access to current, high-performing marketing assets". RSI is "a mobile-first business where a majority of revenue is generated through the app", so the role drives "app installs, deep linking, app-to-registration conversion, and mobile attribution".Source
• Investor resultsSecond quarter 2026 results: revenue of $393.8 million, up 46%; North America MAUs about 296,000 (up 51%) with ARPMAU of $320; Latin America MAUs (which include Mexico) about 653,000 with ARPMAU of $55; adjusted sales and marketing expense of $48.6 million (12.3% of revenue); full-year revenue guidance raised to $1.56-1.60 billion; online casino and sports launched in Alberta in July, "off to a strong start".Source

Add test results (CTR, registration rate, market, date) to every headline and offer line in the library, mark winners, and start each new brief from the winners.

Each test builds on the last, so creative improves faster with the same team.

• Results do not transfer between markets

  Tag by market.

• HiringLatin America marketing team in Bogota: a Junior Copywriter (posted September 29, 2026) who writes Spanish copy for paid, social, CRM and landing pages, produces "copy iterations based on performance data (A/B testing variations)" and supports "the copy library and messaging guidelines"; and a Marketing Project Manager (posted September 25, 2026) who coordinates designers, copywriters and community managers and will "Document processes and results for future reference".Source
• HiringDigital Ad Trafficker (Bogota, posted September 10, 2026): runs Google, Meta, TikTok, Apple Search and other paid campaigns, "Design and execute A/B tests on ads, audiences, targeting, creatives, and landing pages", and validates tracking "through Google Tag Manager, Google Analytics 4, AppsFlyer, Adjust", reporting CPA, ROAS, CAC and CPI in Looker Studio.Source

Run one calendar across the Colombia and Mexico teams with briefs, approvals and a two-line results note after each campaign, reviewed monthly.

Shared timing and lessons stop duplicated work and spread what works across markets.

• Process feels heavy

  Keep notes to two lines.

• HiringLatin America marketing team in Bogota: a Junior Copywriter (posted September 29, 2026) who writes Spanish copy for paid, social, CRM and landing pages, produces "copy iterations based on performance data (A/B testing variations)" and supports "the copy library and messaging guidelines"; and a Marketing Project Manager (posted September 25, 2026) who coordinates designers, copywriters and community managers and will "Document processes and results for future reference".Source
• HiringCommunity Manager, Sports & Entertainment (Mexico, posted October 13, 2026): grows "Rushbet's online communities across social media platforms in México" on Instagram, X, Facebook, TikTok, YouTube and Threads; works in real time on "match days, trending moments, and fan culture" (Liga MX, the national team, boxing, NFL fandom); coordinates "brand ambassador and influencer content"; and must follow SEGOB advertising rules because "in a licensed betting brand, community management is a regulated touchpoint".Source
• Investor resultsSecond quarter 2026 results: revenue of $393.8 million, up 46%; North America MAUs about 296,000 (up 51%) with ARPMAU of $320; Latin America MAUs (which include Mexico) about 653,000 with ARPMAU of $55; adjusted sales and marketing expense of $48.6 million (12.3% of revenue); full-year revenue guidance raised to $1.56-1.60 billion; online casino and sports launched in Alberta in July, "off to a strong start".Source

Track each rival's homepage offers, sponsorships, app ratings and social growth weekly in one dashboard, with a short note on what RSI should answer.

Fast, structured intelligence lets marketing and partnerships respond in days rather than quarters.

• Data without action

  Require one decision per review.

• HiringDirector, Market Intelligence and Partnerships, LatAm (Mexico, posted September 10, 2026): will "monitor and analyze market data and competitive intelligence" across RSI's Latin American markets, "Lead and manage the strategic relationship with our local partner in Mexico" and "Co-build business-centric dashboards".Source
• Competitor researchRivals' own homepages: Caliente.mx, "Apuesta En Vivo en Liga MX, La Liga, Champions League, MLB, NFL y NBA" with streaming of "150,000 eventos"; Codere Mexico, "Bono hasta 7,000" and "Patrocinador oficial de la NFL"; BetPlay in Colombia; DraftKings in the US now sells "sports betting, prediction markets, daily fantasy sports, casino games".See the research Source
• HiringRSI's Greenhouse board lists 23 open roles (checked October 21, 2026), 9 of them in Bogota. Every post describes RSI's brands as "BetRivers.com, PlaySugarHouse.com, and RushBet.co". A Product Marketing intern will "Research competitor promotions" and support the Product Marketing Manager on go-to-market plans.Source

Instrument each step from registration to first deposit per market and brand, find the worst drop, and fix it first (document upload, payment method, bonus opt-in).

Every point of activation multiplies the return on affiliate and paid spend.

• Regulatory checks cannot be skipped

  Improve clarity and speed, not the checks.

• HiringSenior Product Manager, Technology (Colombia, and Estonia or Malta, posted October 19, 2026): sets up a solution management function across "a unified gaming platform that powers millions of player experiences", writing requirements for "registration, identity, payments, promotions, and player engagement systems" and tracking outcomes "such as activation and retention".Source
• HiringDirector, Affiliate Marketing (remote US, posted August 24, 2026): affiliate marketing is "one of RSI's largest and fastest-growing acquisition channels" and "a critical driver of new customer acquisition". The director will "recruit new publishers", "Represent RSI at G2E, SBC Summit, ICE Barcelona, and iGB L!VE", "Lead affiliate strategy for new market launches", "optimize CPA structures using LTV and ROI", "operationalize partner-level LTV reporting" and "ensure affiliates have access to current, high-performing marketing assets". RSI is "a mobile-first business where a majority of revenue is generated through the app", so the role drives "app installs, deep linking, app-to-registration conversion, and mobile attribution".Source
• Investor resultsSecond quarter 2026 results: revenue of $393.8 million, up 46%; North America MAUs about 296,000 (up 51%) with ARPMAU of $320; Latin America MAUs (which include Mexico) about 653,000 with ARPMAU of $55; adjusted sales and marketing expense of $48.6 million (12.3% of revenue); full-year revenue guidance raised to $1.56-1.60 billion; online casino and sports launched in Alberta in July, "off to a strong start".Source

Pick the two most likely next online casino states, launch the social product there with a casino partner, collect opted-in players, and convert them on launch day.

Launch day share is won before launch; a warm list cuts acquisition cost when the market opens.

• Legalization delays

  Keep the social product profitable on its own.

• Your websiteProducts page: regulated online casinos "in 8 iGaming markets"; awards cited are from 2019; first legal online sportsbooks in Pennsylvania, Colorado, Indiana, Illinois and Ontario; 8 in-casino sportsbooks; Social Gaming on the same platform, which "enables our partners to cost-effectively pre-register qualified bettors in advance of iGaming legalization"; and "B2B Product Solutions": a gamified promotional platform with "real-time algorithmic-bonusing engines, scratch cards, wheel spins", promotional bingo and slot tournaments.Source
• Investor resultsSecond quarter 2026 results: revenue of $393.8 million, up 46%; North America MAUs about 296,000 (up 51%) with ARPMAU of $320; Latin America MAUs (which include Mexico) about 653,000 with ARPMAU of $55; adjusted sales and marketing expense of $48.6 million (12.3% of revenue); full-year revenue guidance raised to $1.56-1.60 billion; online casino and sports launched in Alberta in July, "off to a strong start".Source

Package the promotions engine as a licensed module for land-based casino partners and smaller operators, add a B2B page with a demo request, and pilot with one partner.

It turns a cost centre into revenue and deepens partnerships with casinos RSI already works with.

• Helping competitors

  Offer only to non-competing partners.

• Your websiteProducts page: regulated online casinos "in 8 iGaming markets"; awards cited are from 2019; first legal online sportsbooks in Pennsylvania, Colorado, Indiana, Illinois and Ontario; 8 in-casino sportsbooks; Social Gaming on the same platform, which "enables our partners to cost-effectively pre-register qualified bettors in advance of iGaming legalization"; and "B2B Product Solutions": a gamified promotional platform with "real-time algorithmic-bonusing engines, scratch cards, wheel spins", promotional bingo and slot tournaments.Source
• Your websiteHomepage (checked October 21, 2026): no H1 heading; the brands section links BetRivers, RushBet.co (Colombia) and PlaySugarHouse; "By the Numbers" shows "#5 Market Share (US)", "5,500+ Online Casino Games" and an "Active Users / RSI's Monthly Average" tile whose figure is a chart image, not a number. The only contact is a "Get in Touch" email link to the Chicago office. The site has no affiliate or partner page, never names Mexico or Colombia, and mentions Alberta only in a news headline.Source

Design loyalty around non-cash rewards (tournaments, missions, levels, experiences around Liga MX and Colombian football), tested by cohort.

Small gains in value per player across 653,000 players move revenue more than new acquisition.

• Encouraging harmful play

  Build responsible gaming limits into every mission.

• Investor resultsSecond quarter 2026 results: revenue of $393.8 million, up 46%; North America MAUs about 296,000 (up 51%) with ARPMAU of $320; Latin America MAUs (which include Mexico) about 653,000 with ARPMAU of $55; adjusted sales and marketing expense of $48.6 million (12.3% of revenue); full-year revenue guidance raised to $1.56-1.60 billion; online casino and sports launched in Alberta in July, "off to a strong start".Source
• Your websiteProducts page: regulated online casinos "in 8 iGaming markets"; awards cited are from 2019; first legal online sportsbooks in Pennsylvania, Colorado, Indiana, Illinois and Ontario; 8 in-casino sportsbooks; Social Gaming on the same platform, which "enables our partners to cost-effectively pre-register qualified bettors in advance of iGaming legalization"; and "B2B Product Solutions": a gamified promotional platform with "real-time algorithmic-bonusing engines, scratch cards, wheel spins", promotional bingo and slot tournaments.Source
• HiringCommunity Manager, Sports & Entertainment (Mexico, posted October 13, 2026): grows "Rushbet's online communities across social media platforms in México" on Instagram, X, Facebook, TikTok, YouTube and Threads; works in real time on "match days, trending moments, and fan culture" (Liga MX, the national team, boxing, NFL fandom); coordinates "brand ambassador and influencer content"; and must follow SEGOB advertising rules because "in a licensed betting brand, community management is a regulated touchpoint".Source

Explain it in plain words on BetRivers pages, in onboarding and in affiliate kits, and measure deposit success and withdrawal speed versus rivals.

A product advantage only wins players if they know about it.

• Feature varies by state

  Show it only where available.

• NewsroomHeadlines on the homepage: BetRivers launched in Alberta (July 13, 2026); RSI named "Operator of the Year-North LatAm" at the EGR LatAm Awards (December 2025); "Industry's First Integrated Payments Debit Solution at BetRivers" with Sightline Payments (September 2025).Source
• HiringDirector, Affiliate Marketing (remote US, posted August 24, 2026): affiliate marketing is "one of RSI's largest and fastest-growing acquisition channels" and "a critical driver of new customer acquisition". The director will "recruit new publishers", "Represent RSI at G2E, SBC Summit, ICE Barcelona, and iGB L!VE", "Lead affiliate strategy for new market launches", "optimize CPA structures using LTV and ROI", "operationalize partner-level LTV reporting" and "ensure affiliates have access to current, high-performing marketing assets". RSI is "a mobile-first business where a majority of revenue is generated through the app", so the role drives "app installs, deep linking, app-to-registration conversion, and mobile attribution".Source

Share selected roles on the brand social channels where allowed, and add a careers link in player support emails for support roles.

Fans who use the product make strong support and community hires and cut agency fees.

• Off-brand posts

  Keep them rare and clearly marked.

• HiringRSI's Greenhouse board lists 23 open roles (checked October 21, 2026), 9 of them in Bogota. Every post describes RSI's brands as "BetRivers.com, PlaySugarHouse.com, and RushBet.co". A Product Marketing intern will "Research competitor promotions" and support the Product Marketing Manager on go-to-market plans.Source
• HiringCommunity Manager, Sports & Entertainment (Mexico, posted October 13, 2026): grows "Rushbet's online communities across social media platforms in México" on Instagram, X, Facebook, TikTok, YouTube and Threads; works in real time on "match days, trending moments, and fan culture" (Liga MX, the national team, boxing, NFL fandom); coordinates "brand ambassador and influencer content"; and must follow SEGOB advertising rules because "in a licensed betting brand, community management is a regulated touchpoint".Source
• Your websiteAbout and Careers pages: "1,000+ Total Employees", "24 Countries with Employees", "9 Global Offices", "10% Headcount Growth YOY". The Careers page is English only and sends applicants to "View All Open Positions" on Greenhouse.Source

Review email authentication for all sending services, keep policies at enforcement, and apply the same to the brand domains.

Trusted email protects players, partners and deliverability of marketing and affiliate communications.

• Legitimate mail blocked

  Check each sender before changing a policy.

• DNS checkPublic email authentication records reviewed October 21, 2026.Source
• HiringDirector, Affiliate Marketing (remote US, posted August 24, 2026): affiliate marketing is "one of RSI's largest and fastest-growing acquisition channels" and "a critical driver of new customer acquisition". The director will "recruit new publishers", "Represent RSI at G2E, SBC Summit, ICE Barcelona, and iGB L!VE", "Lead affiliate strategy for new market launches", "optimize CPA structures using LTV and ROI", "operationalize partner-level LTV reporting" and "ensure affiliates have access to current, high-performing marketing assets". RSI is "a mobile-first business where a majority of revenue is generated through the app", so the role drives "app installs, deep linking, app-to-registration conversion, and mobile attribution".Source