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Generated Oct 23, 2026
  1. Programmable
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growth playbook · Oct 23, 2026

searchable.com (opens in a new tab)

Searchable growth playbook

Diagnosis

Searchable says it reached $5M ARR in ten months and is now hiring for scale: a Head of Growth to own acquisition, a Principal PM for product-led growth, an AEO Search Lead for its own site, a GTM Engineer for automated outbound, an events lead, and 14 sales roles for agencies, mid-market and enterprise in London and Salt Lake City.

Its own site is fast and rich in content, but the pages those sellers rely on (enterprise, agencies, brands, MCP, affiliates) are missing from the sitemap and llms.txt, social proof numbers differ by page, and there are only three customer stories.

This playbook fixes discovery first, then builds fast routing for free reports and Accelerator applicants, the visibility-gap outbound engine, agency referrals, a public scoreboard and a steady flow of case studies.

Growth Score

8/10

Biggest Opportunity

Make searchable.com the proof of its own method, so every buyer sees the platform win AI search for Searchable before a call.

Biggest Risk

Profound, Peec AI, Scrunch and AthenaHQ are chasing the same buyers with similar messages, so trust (proof, security, consistent numbers) will decide enterprise and agency deals.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Put the enterprise, agency and brand pages in the sitemap and llms.txt before 14 new sellers start sending buyers there

    Add the five pages to the sitemap and drop the 404 entry today.

    High impact First result in 2 weeks
  2. 2

    Pick one customer number and use it everywhere

    Write the four definitions.

    Medium impact First result in 2 weeks
  3. 3

    Add a Searchable vs Scrunch page and a comparison hub

    Draft the Scrunch page from its own site.

    Medium impact First result in 1 month

02

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 4Big bets · 10Fill-ins · 8Reconsider · 0
Effort →

Showing 22 of 22 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Searchable is hiring 14 salespeople for enterprise, agency and mid-market buyers, and its Head of Growth post says "our acquisition should be the best case study we have". Yet the pages those buyers need are missing from searchable.com's own sitemap: /enterprise, /solutions/agencies, /solutions/brands, /features/mcp and /affiliates are linked in the navigation and set to be indexed, but the 240-URL sitemap leaves them out, while it does list a summit registration page that returns 404. llms.txt, the file Searchable teaches customers to use, also skips the solution pages, the comparisons and the customer stories. The new AEO Search Lead owns exactly this: "crawlability, indexing, schema".

    High impactLow effort First result in 2 weeks AEO Search Lead

    First action

    Add the five pages to the sitemap and drop the 404 entry today.

    How to measure it

    AI citations of /enterprise and /solutions/* for tracked buyer prompts

    Now
    –
    Target
    From baseline to cited in 3 of 5 engines
    By
    60 days

    Steps

    1. 1

      List every route

      Compare the site's routes with the sitemap and flag gaps.

      AEO Search Lead 1 day

    2. 2

      Fix the sitemap

      Generate from routes; add the five pages; remove the 404.

      Design Engineer 1 day

    3. 3

      Add a build check

      Fail the build when an indexable page is missing.

      Design Engineer 1 day

    4. 4

      Rewrite llms.txt

      Buyer paths: brands, agencies, enterprise, comparisons, stories, security.

      AEO Search Lead 1 day

    5. 5

      Submit and verify

      Search Console and Bing Webmaster indexing checks.

      AEO Search Lead 1 week

    6. 6

      Track buyer prompts

      Set up the prompts in Searchable for the five pages.

      AEO Search Lead 1 day

    7. 7

      Publish the result

      Before and after in the public experiment log.

      Head of Growth 6 weeks

    First result
    2 weeks
    Cost
    Engineering hours only
    Owner
    AEO Search Lead

    Smallest test

    Add /enterprise to the sitemap and llms.txt today and check its indexing in a week.

    Why it works

    Generate the sitemap from the site's routes instead of a hand list, add the five pages and remove the 404, and add a build check that fails when an indexable page is missing from the sitemap. Rewrite llms.txt around buyer paths (brands, agencies, enterprise, pricing, comparisons, customer stories, MCP, security) with one line each. Then track in Searchable itself the prompts these pages should win ("AEO platform for agencies", "white-label AI visibility reporting", "enterprise AI search tracking") and publish the before and after in the experiment log.

    Search engines and AI crawlers find and trust pages that the sitemap and llms.txt point to. These are the pages with the highest buying intent, and the fix is a few hours of work that the new sales team benefits from for months.

    Ready to use

    ChecklistSitemap and llms.txt fix

    [ ] /enterprise in sitemap
    [ ] /solutions/agencies in sitemap
    [ ] /solutions/brands in sitemap
    [ ] /features/mcp in sitemap
    [ ] /affiliates in sitemap
    [ ] /ai-search-summit-2026/register removed or redirected
    [ ] Build check: indexable routes = sitemap
    [ ] llms.txt sections: Brands, Agencies, Enterprise, Pricing, Compare, Customers, MCP, Security
    [ ] Buyer prompts tracked in Searchable

    Risks and how to handle them

    • Other pages drift out again

      The build check catches new routes automatically.

    • llms.txt has limited effect

      Treat it as one input and measure citations directly.

    Evidence

    • Your websiteSitemap (240 URLs, checked twice on October 22, 2026): 79 blog posts, 28 glossary terms, 26 changelog entries, 20 author pages, 19 feature pages, 18 event pages, 9 comparison pages, 8 data reports, 7 workflows and 3 customer stories. Five pages linked from the site navigation, each set to "index, follow" with its own canonical, are not in it: /enterprise, /solutions/agencies, /solutions/brands, /features/mcp and /affiliates. The sitemap does list /ai-search-summit-2026/register, which returns a 404 "We can't find the page" page.Source
    • Your websitellms.txt links the homepage, pricing, blog, glossary, the free reports, five feature pages, workflows, data reports and "About Searchable for AI assistants" pages, but not the enterprise, agency or brand solution pages, the comparison pages, the customer stories, the MCP page or the affiliate program. Searchable's own glossary defines llms.txt as a file that "summarizes the site and links to its" key pages.Source
    • HiringAEO Search Lead (London, posted October 13, 2026): "You own the SEO and AEO strategy for Searchable.com hands on and you are accountable for the result", including "technical SEO for Searchable.com: site structure, crawlability, indexing, schema and page performance"; the Heads of Content, Digital PR and Growth and the YouTube Lead "deliver them in their channels". An SEO Consultant is also being hired for client strategy and demos.Source
    • HiringFourteen open sales roles in London and Salt Lake City, most posted October 13, 2026: Account Executives for Mid Market, Mid Market Agency, Enterprise and Enterprise Agency, and SDRs for Mid Market, Enterprise and Agency, plus Customer Success Managers. The Enterprise Agency AE sells to "agency networks, holding-company groups and the largest independent agencies", runs "pilots with specific client teams", works on "agency co-marketing, joint thought leadership, events and case studies", and feeds back needs such as "permissions, multi-client reporting, security".Source
    • HiringHead of Growth (London, posted October 14, 2026) "owns customer acquisition" across paid, outbound, partnerships, events, creator and founder-led content and product-led acquisition: "Use our own product and data to grow us. We sell AI search visibility, so our acquisition should be the best case study we have." The role should "Turn the product into an acquisition channel: free audits, shareable reports, white-label surfaces", build for "self-serve entry plans and large custom contracts with agencies and enterprise brands", and "Keep a public experiment log the whole company can read".Source
  • 02

    Searchable says "12,000+ users" on the homepage, "1,000+ ambitious teams" on the customers page, "30,000+ businesses" on the free report page and "200+ agencies" on the affiliate page. Each may be true for a different count, but side by side they read as inconsistent, and AI engines repeat whichever they find.

    Medium impactLow effort First result in 2 weeks Head of Growth

    First action

    Write the four definitions.

    How to measure it

    Pages using agreed numbers

    Now
    –
    Target
    100%
    By
    2 weeks

    Steps

    1. 1

      Define

      Four counts with dates.

      Head of Growth 1 day

    2. 2

      Update pages

      Homepage, customers, report, affiliates.

      Design Engineer 1 day

    3. 3

      Update AI pages

      AI instructions and LLM info.

      AEO Search Lead 1 hour

    4. 4

      Update decks

      Sales materials.

      Account Executive, Enterprise 1 day

    5. 5

      Check AI answers

      What engines say about Searchable's size.

      AEO Search Lead 1 week

    6. 6

      Review monthly

      Refresh counts.

      Head of Growth monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Head of Growth

    Smallest test

    Fix the customers page today.

    Why it works

    Agree definitions (paying customers, users, free report users, agencies), use the right one on each page with a label, and put the agreed facts on the AI instructions and LLM info pages.

    Consistent, labeled numbers are more credible to enterprise buyers and to AI summaries, which is the product Searchable sells.

    Risks and how to handle them

    • Smaller numbers look weaker

      Pair them with outcomes from customer stories.

    Evidence

    • Your websiteSocial proof differs by page: the homepage says "Trusted by 12,000+ users", the customers page "Powering 1,000+ ambitious teams", the free visibility report "Trusted by 30,000+ businesses", the affiliate page "Trusted by 200+ agencies". The customers page has three stories, repeated in its carousel: 303 ("£1m+ Pipeline and 206% Share of Voice"), 1mind (content planning time cut by 70%, production scaled 10x) and Blackbird.Source
    • Your websitellms.txt links the homepage, pricing, blog, glossary, the free reports, five feature pages, workflows, data reports and "About Searchable for AI assistants" pages, but not the enterprise, agency or brand solution pages, the comparison pages, the customer stories, the MCP page or the affiliate program. Searchable's own glossary defines llms.txt as a file that "summarizes the site and links to its" key pages.Source
  • 03

    Searchable has eight comparison pages and a "Scrunch alternatives" post, but no "Searchable vs Scrunch" page, although Scrunch positions itself as "The AI Customer Experience Platform" for the same buyers.

    Medium impactLow effort First result in 1 month Head of Content

    First action

    Draft the Scrunch page from its own site.

    How to measure it

    Trials and demos from comparison pages

    Now
    –
    Target
    +20%
    By
    60 days

    Steps

    1. 1

      Check facts

      Scrunch features and pricing.

      Head of Content 2 days

    2. 2

      Write

      Fair table.

      Head of Content 2 days

    3. 3

      Publish

      Template page.

      Design Engineer 1 day

    4. 4

      Add to llms.txt

      Compare hub.

      AEO Search Lead 1 hour

    5. 5

      Track prompts

      Rival comparisons.

      AEO Search Lead 1 day

    6. 6

      Refresh

      Quarterly.

      Head of Content quarterly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Head of Content

    Smallest test

    Publish the Scrunch page.

    Why it works

    Publish a fair Scrunch comparison in the existing template, add a /compare hub to llms.txt, and track comparison prompts for each rival in Searchable.

    Comparison searches come from buyers close to choosing, and AI engines quote comparison pages.

    Risks and how to handle them

    • Rival changes fast

      Date the page.

    Evidence

    • Your websiteComparison pages exist for Peec AI, Promptwatch, Profound, Semrush, Ahrefs, AirOps, AthenaHQ and Otterly AI. There is a blog post on "Scrunch alternatives" but no Searchable vs Scrunch page. The enterprise page lists multi-brand workspaces, white-label reporting, SSO, EU/UK data residency and "SOC 2 audit in progress - happy to share where we are on request"; there is no trust center.Source
    • Competitor researchRivals' own homepages: Profound, "the AI marketing platform built for the agentic era"; Peec AI, "AI Search Analytics for Marketing Teams"; Scrunch, "The AI Customer Experience Platform"; AthenaHQ, "Agents to Win on AI Search", "trusted by commercial & enterprise businesses".Source
    • Your websitellms.txt links the homepage, pricing, blog, glossary, the free reports, five feature pages, workflows, data reports and "About Searchable for AI assistants" pages, but not the enterprise, agency or brand solution pages, the comparison pages, the customer stories, the MCP page or the affiliate program. Searchable's own glossary defines llms.txt as a file that "summarizes the site and links to its" key pages.Source
  • 04

    The homepage promises tracking "across ChatGPT, Claude, Perplexity", but Claude is a paid add-on on every plan. On the pricing page, the articles and projects allowances appear as dashes until scripts run, so AI crawlers that read raw HTML get an incomplete table.

    Medium impactLow effort First result in 2 weeks Principal Product Manager

    First action

    Render the allowances server-side.

    How to measure it

    Pricing-to-trial conversion

    Now
    –
    Target
    +10%
    By
    60 days

    Steps

    1. 1

      Render values

      In HTML.

      Design Engineer 1 day

    2. 2

      Label models

      Included or add-on.

      Principal Product Manager, Growth 1 day

    3. 3

      Align copy

      Homepage description.

      AEO Search Lead 1 hour

    4. 4

      Sync markdown

      pricing.md.

      AEO Search Lead 1 hour

    5. 5

      Test

      Against current page.

      Principal Product Manager, Growth 3 weeks

    6. 6

      Watch tickets

      Pricing questions.

      Customer Success Manager monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Principal Product Manager, Growth

    Smallest test

    Fix the table HTML this week.

    Why it works

    Render plan allowances in the HTML, mark each model as included or add-on with the add-on price, and align the homepage description with what the base plans include. Keep pricing.md in sync.

    Clear pricing avoids a surprise at checkout, and complete HTML lets AI engines describe plans correctly.

    Risks and how to handle them

    • Fewer clicks on Claude tracking

      Offer a Claude trial add-on.

    Evidence

    • Your websitePricing: Pro $125/month (100 tracked prompts per model, 200 audits), Scale $400 (500 prompts, white-label reports, API access), Enterprise $999 (1,250 prompts), Custom with SSO; 14-day free trial. Three models are included (ChatGPT, Google AI Overviews, Perplexity); Claude, Gemini, Copilot, Grok, DeepSeek and Google AI Mode are paid add-ons. In the page HTML, the "articles / month" and "projects" allowances appear as dashes until scripts run. The homepage description promises tracking "across ChatGPT, Claude, Perplexity".Source
    • Your websitellms.txt links the homepage, pricing, blog, glossary, the free reports, five feature pages, workflows, data reports and "About Searchable for AI assistants" pages, but not the enterprise, agency or brand solution pages, the comparison pages, the customer stories, the MCP page or the affiliate program. Searchable's own glossary defines llms.txt as a file that "summarizes the site and links to its" key pages.Source
  • 05

    The AI Search Accelerator has had people from 700+ companies and is rated 9.4/10, with an agency track and a brand track. Cohort 006 applications close on 13 November. Applicants are high-intent: they are committing five weeks to AI search.

    High impactLow effort First result in 1 month Events & Field Marketing Mana…

    First action

    Score the current applicant list.

    How to measure it

    Opportunities per cohort

    Now
    –
    Target
    30
    By
    1 quarter

    Steps

    1. 1

      Score applicants

      Size and type.

      GTM Engineer 2 days

    2. 2

      Route

      Agency and enterprise SDRs.

      GTM Engineer 1 day

    3. 3

      Write follow-up

      Offer help with their own brand.

      SDR team 1 day

    4. 4

      Invite to event

      Top 20.

      Events & Field Marketing Manager 1 week

    5. 5

      Track

      Pipeline by cohort.

      GTM Engineer weekly

    6. 6

      Repeat

      Every cohort.

      Events & Field Marketing Manager per cohort

    First result
    1 month
    Cost
    Staff time only
    Owner
    Events & Field Marketing Manager

    Smallest test

    Have SDRs contact the ten largest applicants this week.

    Why it works

    Score each application by company size and type in HubSpot, route agencies to the agency SDRs and large brands to enterprise SDRs within the hour, and invite the top 20 to the quarterly event. Track pipeline from each cohort.

    Programs that teach a skill are the best source of buyers who will use the product.

    Risks and how to handle them

    • Participants feel sold to

      Keep sales contact after session 1 and helpful.

    Evidence

    • Your websiteFree tools and programs: a free ChatGPT, Google and Perplexity visibility report "delivered in minutes", a ChatGPT product visibility report, an agent shopping audit, Prompt Universe, an agency pricing calculator, a certificate verification page, and the AI Search Accelerator: cohort 006, "Applications close 13 November", "People from 700+ companies have taken part", rated 9.4/10. The affiliate program pays recurring commission, rising to 40% at 10 active referrals. YouTube: 761 subscribers, 75 videos.Source
    • HiringEvents & Field Marketing Manager (posted October 15, 2026): "Own our quarterly key event, 100 key customer targets, in person", run executive dinners, roundtables and customer meetups, build "target account lists for each event, booking meetings in advance", and track "sourced and influenced pipeline, cost per opportunity and ROI for every event".Source
    • HiringGTM Engineer: "Build the 'visibility gap' outbound engine: pull a prospect's AI search performance from Searchable's own data, generate a personalised proof point and drop it into the first touch, automatically"; own handoffs "self-serve signup to sales" in HubSpot; route signals "to the right rep within the hour, not the week", using Clay, Apollo and n8n. Every post says Searchable is "at $5M ARR in just 10 months" and "pre Series A".Source
  • 06

    The free visibility report is "delivered in minutes" and says it is trusted by 30,000+ businesses. The GTM Engineer is asked to route signals "within the hour, not the week". A marketer who just saw their visibility gap is at peak interest.

    High impactLow effort First result in 1 month GTM Engineer

    First action

    Measure today's time from report to first touch.

    How to measure it

    Report-to-demo rate

    Now
    –
    Target
    +50%
    By
    60 days

    Steps

    1. 1

      Measure

      Current speed.

      GTM Engineer 1 day

    2. 2

      Enrich

      Clay on submission.

      GTM Engineer 2 days

    3. 3

      Route

      One-hour SLA.

      GTM Engineer 2 days

    4. 4

      Write opener

      Top three gaps.

      SDR team 1 day

    5. 5

      Nurture

      Smaller companies into trial.

      Principal Product Manager, Growth 1 week

    6. 6

      Track

      Weekly.

      GTM Engineer weekly

    First result
    1 month
    Cost
    Staff time only
    Owner
    GTM Engineer

    Smallest test

    Call one day's large-company reports within the hour.

    Why it works

    Enrich each report request with company size, send the ones above a threshold to the right SDR within an hour with the report's top three gaps, and send the rest into a trial nurture.

    Fast, specific follow-up turns a free report into a demo while the gap is fresh.

    Risks and how to handle them

    • Too many calls

      Route only above the threshold.

    Evidence

    • Your websiteFree tools and programs: a free ChatGPT, Google and Perplexity visibility report "delivered in minutes", a ChatGPT product visibility report, an agent shopping audit, Prompt Universe, an agency pricing calculator, a certificate verification page, and the AI Search Accelerator: cohort 006, "Applications close 13 November", "People from 700+ companies have taken part", rated 9.4/10. The affiliate program pays recurring commission, rising to 40% at 10 active referrals. YouTube: 761 subscribers, 75 videos.Source
    • HiringGTM Engineer: "Build the 'visibility gap' outbound engine: pull a prospect's AI search performance from Searchable's own data, generate a personalised proof point and drop it into the first touch, automatically"; own handoffs "self-serve signup to sales" in HubSpot; route signals "to the right rep within the hour, not the week", using Clay, Apollo and n8n. Every post says Searchable is "at $5M ARR in just 10 months" and "pre Series A".Source
    • HiringFourteen open sales roles in London and Salt Lake City, most posted October 13, 2026: Account Executives for Mid Market, Mid Market Agency, Enterprise and Enterprise Agency, and SDRs for Mid Market, Enterprise and Agency, plus Customer Success Managers. The Enterprise Agency AE sells to "agency networks, holding-company groups and the largest independent agencies", runs "pilots with specific client teams", works on "agency co-marketing, joint thought leadership, events and case studies", and feeds back needs such as "permissions, multi-client reporting, security".Source

This quarter 10

The core plays for the next three months.

  • 07

    The GTM Engineer is to pull a prospect's AI search performance from Searchable's data and put it in the first touch automatically. The free report already packages that data for a buyer.

    High impactMedium effort First result in 1 quarter GTM Engineer

    First action

    Generate ten gap reports for target accounts.

    How to measure it

    Outbound reply rate

    Now
    –
    Target
    2x baseline
    By
    1 quarter

    Steps

    1. 1

      Define the snapshot

      Three findings.

      GTM Engineer 1 week

    2. 2

      Automate

      From Searchable data.

      GTM Engineer 1 month

    3. 3

      Write sequences

      Per segment.

      SDR team 1 week

    4. 4

      Run

      Agency, mid-market, enterprise.

      SDR team ongoing

    5. 5

      Measure

      Replies and meetings.

      GTM Engineer weekly

    6. 6

      Improve

      Monthly.

      GTM Engineer monthly

    First result
    1 quarter
    Cost
    Data and tool costs
    Owner
    GTM Engineer

    Smallest test

    Send ten by hand this week.

    Why it works

    For each target account, generate a short version of the free report (score, top competitor, three missing prompts) as a link, send it in the first email, and track opens and replies by segment.

    A personal gap is a better opener than any claim, and the report link turns the email into a product demo.

    Risks and how to handle them

    • Data looks wrong to prospect

      Show prompts used and invite correction.

    Evidence

    • HiringGTM Engineer: "Build the 'visibility gap' outbound engine: pull a prospect's AI search performance from Searchable's own data, generate a personalised proof point and drop it into the first touch, automatically"; own handoffs "self-serve signup to sales" in HubSpot; route signals "to the right rep within the hour, not the week", using Clay, Apollo and n8n. Every post says Searchable is "at $5M ARR in just 10 months" and "pre Series A".Source
    • Your websiteFree tools and programs: a free ChatGPT, Google and Perplexity visibility report "delivered in minutes", a ChatGPT product visibility report, an agent shopping audit, Prompt Universe, an agency pricing calculator, a certificate verification page, and the AI Search Accelerator: cohort 006, "Applications close 13 November", "People from 700+ companies have taken part", rated 9.4/10. The affiliate program pays recurring commission, rising to 40% at 10 active referrals. YouTube: 761 subscribers, 75 videos.Source
    • HiringFourteen open sales roles in London and Salt Lake City, most posted October 13, 2026: Account Executives for Mid Market, Mid Market Agency, Enterprise and Enterprise Agency, and SDRs for Mid Market, Enterprise and Agency, plus Customer Success Managers. The Enterprise Agency AE sells to "agency networks, holding-company groups and the largest independent agencies", runs "pilots with specific client teams", works on "agency co-marketing, joint thought leadership, events and case studies", and feeds back needs such as "permissions, multi-client reporting, security".Source
  • 08

    Scale and higher plans include white-label reports, and agencies send them to every client. The Head of Growth wants "white-label surfaces" that put Searchable in front of new buyers.

    High impactMedium effort First result in 2 quarters Account Executive

    First action

    Ask five agencies if they would opt in.

    How to measure it

    Sign-ups from white-label reports

    Now
    –
    Target
    100 a quarter
    By
    2 quarters

    Steps

    1. 1

      Ask agencies

      Five interviews.

      Account Executive, Enterprise Agency 2 weeks

    2. 2

      Build the option

      Footer toggle.

      Principal Product Manager, Growth 1 month

    3. 3

      Link to affiliates

      Tracking.

      GTM Engineer 2 weeks

    4. 4

      Launch

      To agency customers.

      Customer Success Manager 1 week

    5. 5

      Measure

      Clicks and sign-ups.

      Principal Product Manager, Growth monthly

    6. 6

      Adjust

      Commission tiers.

      Head of Growth quarterly

    First result
    2 quarters
    Cost
    Commission costs
    Owner
    Account Executive, Enterprise Agency

    Smallest test

    Turn it on for one agency.

    Why it works

    Offer agencies an optional "Powered by Searchable" footer with their affiliate link, so clients who want the tool directly are credited to the agency at the 40% commission. Agencies that keep reports unbranded keep them unbranded.

    Agency clients are exactly the brands Searchable sells to, and paying the agency keeps the relationship positive.

    Risks and how to handle them

    • Agencies fear losing clients

      Make it opt-in and credit the agency.

    Evidence

    • Your websitePricing: Pro $125/month (100 tracked prompts per model, 200 audits), Scale $400 (500 prompts, white-label reports, API access), Enterprise $999 (1,250 prompts), Custom with SSO; 14-day free trial. Three models are included (ChatGPT, Google AI Overviews, Perplexity); Claude, Gemini, Copilot, Grok, DeepSeek and Google AI Mode are paid add-ons. In the page HTML, the "articles / month" and "projects" allowances appear as dashes until scripts run. The homepage description promises tracking "across ChatGPT, Claude, Perplexity".Source
    • Your websiteFree tools and programs: a free ChatGPT, Google and Perplexity visibility report "delivered in minutes", a ChatGPT product visibility report, an agent shopping audit, Prompt Universe, an agency pricing calculator, a certificate verification page, and the AI Search Accelerator: cohort 006, "Applications close 13 November", "People from 700+ companies have taken part", rated 9.4/10. The affiliate program pays recurring commission, rising to 40% at 10 active referrals. YouTube: 761 subscribers, 75 videos.Source
    • HiringHead of Growth (London, posted October 14, 2026) "owns customer acquisition" across paid, outbound, partnerships, events, creator and founder-led content and product-led acquisition: "Use our own product and data to grow us. We sell AI search visibility, so our acquisition should be the best case study we have." The role should "Turn the product into an acquisition channel: free audits, shareable reports, white-label surfaces", build for "self-serve entry plans and large custom contracts with agencies and enterprise brands", and "Keep a public experiment log the whole company can read".Source
    • HiringFourteen open sales roles in London and Salt Lake City, most posted October 13, 2026: Account Executives for Mid Market, Mid Market Agency, Enterprise and Enterprise Agency, and SDRs for Mid Market, Enterprise and Agency, plus Customer Success Managers. The Enterprise Agency AE sells to "agency networks, holding-company groups and the largest independent agencies", runs "pilots with specific client teams", works on "agency co-marketing, joint thought leadership, events and case studies", and feeds back needs such as "permissions, multi-client reporting, security".Source
  • 09

    The Head of Growth is to keep a public experiment log and says acquisition should be Searchable's best case study; there is already an event called "How Searchable Uses Searchable to Win AI Search". Buyers want proof the method works.

    High impactLow effort First result in 1 quarter Head of Growth

    First action

    Pick 20 prompts Searchable wants to win.

    How to measure it

    Visits to the scoreboard

    Now
    –
    Target
    5,000 a month
    By
    2 quarters

    Steps

    1. 1

      Pick prompts

      20 buyer prompts.

      AEO Search Lead 1 week

    2. 2

      Baseline

      Current visibility.

      AEO Search Lead 1 day

    3. 3

      Build the page

      Monthly template.

      Design Engineer 1 week

    4. 4

      Log experiments

      With results.

      Head of Growth monthly

    5. 5

      Promote

      LinkedIn and newsletter.

      Head of Content monthly

    6. 6

      Use in sales

      Demo slides.

      Account Executive, Enterprise ongoing

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Head of Growth

    Smallest test

    Publish the first month's baseline.

    Why it works

    Publish a monthly page with Searchable's own visibility on its key prompts, the experiments run, what worked and what failed, using the product's own charts.

    Showing your own results is the strongest proof an AEO company can give, and it is fresh content every month.

    Risks and how to handle them

    • Bad months show

      Explain them; honesty is the point.

    Evidence

    • HiringHead of Growth (London, posted October 14, 2026) "owns customer acquisition" across paid, outbound, partnerships, events, creator and founder-led content and product-led acquisition: "Use our own product and data to grow us. We sell AI search visibility, so our acquisition should be the best case study we have." The role should "Turn the product into an acquisition channel: free audits, shareable reports, white-label surfaces", build for "self-serve entry plans and large custom contracts with agencies and enterprise brands", and "Keep a public experiment log the whole company can read".Source
    • Your websiteData reports: ChatGPT, Google AI Overviews and Perplexity citations, an AI brand misinformation report, how ChatGPT searches for news, which social platforms AI cites, and AI Black Friday gift recommendations (UK). Events include "How Searchable Uses Searchable to Win AI Search" and "How to Package and Price AI Search as a Service".Source
    • HiringAEO Search Lead (London, posted October 13, 2026): "You own the SEO and AEO strategy for Searchable.com hands on and you are accountable for the result", including "technical SEO for Searchable.com: site structure, crawlability, indexing, schema and page performance"; the Heads of Content, Digital PR and Growth and the YouTube Lead "deliver them in their channels". An SEO Consultant is also being hired for client strategy and demos.Source
  • 10

    The customers page has three stories (303, 1mind, Blackbird) for a company with 14 sales openings. The Enterprise Agency AE will run pilots with client teams and work on case studies.

    High impactMedium effort First result in 2 quarters Account Executive

    First action

    Add a case study clause to the pilot template.

    How to measure it

    Stories on the customers page

    Now
    –
    Target
    12
    By
    2 quarters

    Steps

    1. 1

      Pilot template

      Case study clause.

      Account Executive, Enterprise Agency 1 week

    2. 2

      Measure

      Before and after.

      Customer Success Manager ongoing

    3. 3

      Interview

      Customer.

      Head of Content monthly

    4. 4

      Publish

      By segment.

      Head of Content monthly

    5. 5

      Add to llms.txt

      Customer stories.

      AEO Search Lead monthly

    6. 6

      Arm sales

      One-pagers.

      Account Executive, Enterprise monthly

    First result
    2 quarters
    Cost
    Staff time only
    Owner
    Account Executive, Enterprise Agency

    Smallest test

    Write one story from an existing customer this month.

    Why it works

    Agree in every pilot that results become a case study (named or anonymous), measure visibility and pipeline before and after, and publish one a month by segment: agency, B2B, e-commerce, enterprise.

    Sellers need a story that matches each buyer, and pilots create them on a schedule.

    Risks and how to handle them

    • Clients won't be named

      Publish anonymized results with permission.

    Evidence

    • Your websiteSocial proof differs by page: the homepage says "Trusted by 12,000+ users", the customers page "Powering 1,000+ ambitious teams", the free visibility report "Trusted by 30,000+ businesses", the affiliate page "Trusted by 200+ agencies". The customers page has three stories, repeated in its carousel: 303 ("£1m+ Pipeline and 206% Share of Voice"), 1mind (content planning time cut by 70%, production scaled 10x) and Blackbird.Source
    • HiringFourteen open sales roles in London and Salt Lake City, most posted October 13, 2026: Account Executives for Mid Market, Mid Market Agency, Enterprise and Enterprise Agency, and SDRs for Mid Market, Enterprise and Agency, plus Customer Success Managers. The Enterprise Agency AE sells to "agency networks, holding-company groups and the largest independent agencies", runs "pilots with specific client teams", works on "agency co-marketing, joint thought leadership, events and case studies", and feeds back needs such as "permissions, multi-client reporting, security".Source
    • Your websiteComparison pages exist for Peec AI, Promptwatch, Profound, Semrush, Ahrefs, AirOps, AthenaHQ and Otterly AI. There is a blog post on "Scrunch alternatives" but no Searchable vs Scrunch page. The enterprise page lists multi-brand workspaces, white-label reporting, SSO, EU/UK data residency and "SOC 2 audit in progress - happy to share where we are on request"; there is no trust center.Source
  • 11

    The enterprise page says a SOC 2 audit is in progress and offers to share status on request, and there is no trust center. Enterprise and holding-company buyers run security reviews before pilots.

    High impactMedium effort First result in 1 quarter Account Executive

    First action

    List the questions in the last five security reviews.

    How to measure it

    Days in security review

    Now
    –
    Target
    -30%
    By
    2 quarters

    Steps

    1. 1

      Collect questions

      Recent reviews.

      Account Executive, Enterprise 1 week

    2. 2

      Write the page

      Plain facts.

      Design Engineer 1 week

    3. 3

      Add documents

      Request flow.

      Design Engineer 1 week

    4. 4

      Publish

      Sitemap and llms.txt.

      AEO Search Lead 1 day

    5. 5

      Update

      When SOC 2 completes.

      Design Engineer on change

    6. 6

      Measure

      Review time.

      Account Executive, Enterprise quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Account Executive, Enterprise

    Smallest test

    Publish a security FAQ.

    Why it works

    Publish a security page: data handled, sub-processors, EU/UK data residency, SSO, SOC 2 timeline, and a request form for documents. Add it to llms.txt and the sitemap.

    A ready answer to security questions shortens enterprise cycles.

    Risks and how to handle them

    • Overpromising

      State only what is in place.

    Evidence

    • Your websiteComparison pages exist for Peec AI, Promptwatch, Profound, Semrush, Ahrefs, AirOps, AthenaHQ and Otterly AI. There is a blog post on "Scrunch alternatives" but no Searchable vs Scrunch page. The enterprise page lists multi-brand workspaces, white-label reporting, SSO, EU/UK data residency and "SOC 2 audit in progress - happy to share where we are on request"; there is no trust center.Source
    • HiringFourteen open sales roles in London and Salt Lake City, most posted October 13, 2026: Account Executives for Mid Market, Mid Market Agency, Enterprise and Enterprise Agency, and SDRs for Mid Market, Enterprise and Agency, plus Customer Success Managers. The Enterprise Agency AE sells to "agency networks, holding-company groups and the largest independent agencies", runs "pilots with specific client teams", works on "agency co-marketing, joint thought leadership, events and case studies", and feeds back needs such as "permissions, multi-client reporting, security".Source
    • Your websitellms.txt links the homepage, pricing, blog, glossary, the free reports, five feature pages, workflows, data reports and "About Searchable for AI assistants" pages, but not the enterprise, agency or brand solution pages, the comparison pages, the customer stories, the MCP page or the affiliate program. Searchable's own glossary defines llms.txt as a file that "summarizes the site and links to its" key pages.Source
  • 12

    The Events & Field Marketing Manager owns a quarterly event for 100 key targets. Generic invitations get ignored by senior marketers.

    High impactMedium effort First result in 1 quarter Events & Field Marketing Mana…

    First action

    Pick the first 100 targets.

    How to measure it

    Opportunities per event

    Now
    –
    Target
    15
    By
    1 quarter

    Steps

    1. 1

      Pick targets

      100 accounts.

      Account Executive, Enterprise 1 week

    2. 2

      Generate findings

      One per target.

      GTM Engineer 1 week

    3. 3

      Send invites

      Personal.

      Events & Field Marketing Manager 2 weeks

    4. 4

      Book meetings

      Before the event.

      SDR team 2 weeks

    5. 5

      Run the event

      Roundtable.

      Events & Field Marketing Manager 1 day

    6. 6

      Follow up

      Within 48 hours.

      Account Executive, Enterprise 1 week

    First result
    1 quarter
    Cost
    Event budget
    Owner
    Events & Field Marketing Manager

    Smallest test

    Send ten personal invites.

    Why it works

    Send each target a personal invitation with one finding from their own AI visibility (a competitor beating them on a key prompt) and a seat at a roundtable where the fix is discussed. Book AE meetings in advance.

    A personal finding makes the event relevant and gives the AE a starting point.

    Risks and how to handle them

    • Feels like a pitch

      Keep the event about the market.

    Evidence

    • HiringEvents & Field Marketing Manager (posted October 15, 2026): "Own our quarterly key event, 100 key customer targets, in person", run executive dinners, roundtables and customer meetups, build "target account lists for each event, booking meetings in advance", and track "sourced and influenced pipeline, cost per opportunity and ROI for every event".Source
    • HiringGTM Engineer: "Build the 'visibility gap' outbound engine: pull a prospect's AI search performance from Searchable's own data, generate a personalised proof point and drop it into the first touch, automatically"; own handoffs "self-serve signup to sales" in HubSpot; route signals "to the right rep within the hour, not the week", using Clay, Apollo and n8n. Every post says Searchable is "at $5M ARR in just 10 months" and "pre Series A".Source
    • Your websiteFree tools and programs: a free ChatGPT, Google and Perplexity visibility report "delivered in minutes", a ChatGPT product visibility report, an agent shopping audit, Prompt Universe, an agency pricing calculator, a certificate verification page, and the AI Search Accelerator: cohort 006, "Applications close 13 November", "People from 700+ companies have taken part", rated 9.4/10. The affiliate program pays recurring commission, rising to 40% at 10 active referrals. YouTube: 761 subscribers, 75 videos.Source
  • 13

    The Principal PM, Growth owns sign-up flows, activation and trial-to-paid. A 14-day trial is short; users who do not see a gap early rarely return.

    High impactMedium effort First result in 1 quarter Principal Product Manager

    First action

    Measure time to first finding today.

    How to measure it

    Trial-to-paid rate

    Now
    –
    Target
    +20%
    By
    1 quarter

    Steps

    1. 1

      Measure

      Time to first finding.

      Principal Product Manager, Growth 1 week

    2. 2

      Prefill

      Competitors and prompts.

      Principal Product Manager, Growth 1 month

    3. 3

      First screen

      One gap.

      Design Engineer 2 weeks

    4. 4

      Emails

      Day 2 and day 5.

      Principal Product Manager, Growth 1 week

    5. 5

      Test

      Against current flow.

      Principal Product Manager, Growth 1 month

    6. 6

      Ship

      Winner.

      Principal Product Manager, Growth 1 week

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    Principal Product Manager, Growth

    Smallest test

    Prefill competitors for 10% of trials.

    Why it works

    Prefill competitors and prompts from the website domain at sign-up, show the first gap on the first screen, and send a day-2 and day-5 email with the next finding. Measure time to first finding.

    Fast value is the biggest driver of trial conversion for analytics tools.

    Risks and how to handle them

    • Wrong competitors prefilled

      Let users edit in one click.

    Evidence

    • HiringPrincipal Product Manager, Growth (posted October 13, 2026): drives "free trials, self-serve conversions, booked demos, and referrals" and owns "landing pages, sign-up flows, lifecycle emails, lead magnets, upsells, activation mechanisms"; "Knowing which three experiments actually matter this month is worth more than running thirty."Source
    • Your websitePricing: Pro $125/month (100 tracked prompts per model, 200 audits), Scale $400 (500 prompts, white-label reports, API access), Enterprise $999 (1,250 prompts), Custom with SSO; 14-day free trial. Three models are included (ChatGPT, Google AI Overviews, Perplexity); Claude, Gemini, Copilot, Grok, DeepSeek and Google AI Mode are paid add-ons. In the page HTML, the "articles / month" and "projects" allowances appear as dashes until scripts run. The homepage description promises tracking "across ChatGPT, Claude, Perplexity".Source
    • Your websiteFree tools and programs: a free ChatGPT, Google and Perplexity visibility report "delivered in minutes", a ChatGPT product visibility report, an agent shopping audit, Prompt Universe, an agency pricing calculator, a certificate verification page, and the AI Search Accelerator: cohort 006, "Applications close 13 November", "People from 700+ companies have taken part", rated 9.4/10. The affiliate program pays recurring commission, rising to 40% at 10 active referrals. YouTube: 761 subscribers, 75 videos.Source
  • 14

    The GTM Engineer owns the "self-serve signup to sales" handoff, and Searchable sells agency plans with white-label reports. A trial that adds many client domains is an agency, whatever plan it chose.

    Medium impactLow effort First result in 1 quarter GTM Engineer

    First action

    Count trials last month with three or more domains.

    How to measure it

    Agency trials converting to paid

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Define the rule

      Three or more domains.

      GTM Engineer 1 day

    2. 2

      Route

      Agency SDRs.

      GTM Engineer 2 days

    3. 3

      Write the offer

      Partner program.

      Account Executive, Enterprise Agency 1 day

    4. 4

      Run

      All trials.

      SDR team ongoing

    5. 5

      Measure

      Conversion.

      GTM Engineer monthly

    6. 6

      Adjust

      Rule thresholds.

      GTM Engineer monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    GTM Engineer

    Smallest test

    Flag last month's trials by hand.

    Why it works

    Flag trials with three or more unrelated domains, route them to agency SDRs with an offer of the partner program, and track conversion against other trials.

    Agencies are larger, stickier accounts, and early help moves them to the right plan.

    Risks and how to handle them

    • Brands with several sites flagged

      SDR checks before outreach.

    Evidence

    • HiringGTM Engineer: "Build the 'visibility gap' outbound engine: pull a prospect's AI search performance from Searchable's own data, generate a personalised proof point and drop it into the first touch, automatically"; own handoffs "self-serve signup to sales" in HubSpot; route signals "to the right rep within the hour, not the week", using Clay, Apollo and n8n. Every post says Searchable is "at $5M ARR in just 10 months" and "pre Series A".Source
    • Your websitePricing: Pro $125/month (100 tracked prompts per model, 200 audits), Scale $400 (500 prompts, white-label reports, API access), Enterprise $999 (1,250 prompts), Custom with SSO; 14-day free trial. Three models are included (ChatGPT, Google AI Overviews, Perplexity); Claude, Gemini, Copilot, Grok, DeepSeek and Google AI Mode are paid add-ons. In the page HTML, the "articles / month" and "projects" allowances appear as dashes until scripts run. The homepage description promises tracking "across ChatGPT, Claude, Perplexity".Source
    • HiringFourteen open sales roles in London and Salt Lake City, most posted October 13, 2026: Account Executives for Mid Market, Mid Market Agency, Enterprise and Enterprise Agency, and SDRs for Mid Market, Enterprise and Agency, plus Customer Success Managers. The Enterprise Agency AE sells to "agency networks, holding-company groups and the largest independent agencies", runs "pilots with specific client teams", works on "agency co-marketing, joint thought leadership, events and case studies", and feeds back needs such as "permissions, multi-client reporting, security".Source
  • 15

    Searchable's YouTube has 75 videos and 761 subscribers, while the Accelerator runs five weeks of live sessions with a 9.4/10 rating. Those sessions are proven content.

    Medium impactLow effort First result in 1 quarter YouTube Lead

    First action

    Cut one session into an episode.

    How to measure it

    YouTube subscribers

    Now
    –
    Target
    5,000
    By
    2 quarters

    Steps

    1. 1

      Pick sessions

      Best rated.

      YouTube Lead 1 week

    2. 2

      Edit

      Episodes and shorts.

      YouTube Lead weekly

    3. 3

      Publish

      Weekly.

      YouTube Lead weekly

    4. 4

      Link

      Cohort and report.

      YouTube Lead weekly

    5. 5

      Track

      Sign-ups from YouTube.

      GTM Engineer monthly

    6. 6

      Repeat

      Each cohort.

      YouTube Lead per cohort

    First result
    1 quarter
    Cost
    Editing time
    Owner
    YouTube Lead

    Smallest test

    Publish one episode.

    Why it works

    Cut each session into a 10-minute episode and three shorts, publish weekly, and link each to the next cohort sign-up and the free report.

    Proven teaching content grows the channel and fills the next cohort.

    Risks and how to handle them

    • Participants on camera

      Get consent or blur.

    Evidence

    • Your websiteFree tools and programs: a free ChatGPT, Google and Perplexity visibility report "delivered in minutes", a ChatGPT product visibility report, an agent shopping audit, Prompt Universe, an agency pricing calculator, a certificate verification page, and the AI Search Accelerator: cohort 006, "Applications close 13 November", "People from 700+ companies have taken part", rated 9.4/10. The affiliate program pays recurring commission, rising to 40% at 10 active referrals. YouTube: 761 subscribers, 75 videos.Source
    • HiringAEO Search Lead (London, posted October 13, 2026): "You own the SEO and AEO strategy for Searchable.com hands on and you are accountable for the result", including "technical SEO for Searchable.com: site structure, crawlability, indexing, schema and page performance"; the Heads of Content, Digital PR and Growth and the YouTube Lead "deliver them in their channels". An SEO Consultant is also being hired for client strategy and demos.Source
  • 16

    Searchable publishes data reports on ChatGPT, Google AI Overviews and Perplexity citations, AI misinformation and social platforms AI cites. Journalists cover AI search and need fresh numbers.

    High impactMedium effort First result in 1 quarter Head of Digital PR

    First action

    Pick the finding for this month's pitch.

    How to measure it

    Press mentions

    Now
    –
    Target
    10 a quarter
    By
    2 quarters

    Steps

    1. 1

      Automate refresh

      Monthly data.

      Design Engineer 1 month

    2. 2

      Write changes

      Dated section.

      Head of Content monthly

    3. 3

      Pitch

      Press list.

      Head of Digital PR monthly

    4. 4

      Promote

      Social.

      Head of Content monthly

    5. 5

      Track

      Mentions and links.

      Head of Digital PR monthly

    6. 6

      Improve

      Pitch angles.

      Head of Digital PR quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Head of Digital PR

    Smallest test

    Pitch one finding this month.

    Why it works

    Update the citation reports monthly with a dated "what changed" section, and pitch the top finding to marketing and tech press each month.

    Fresh data earns links and citations, which is also what AI engines rely on.

    Risks and how to handle them

    • Data noise

      Explain the method.

    Evidence

    • Your websiteData reports: ChatGPT, Google AI Overviews and Perplexity citations, an AI brand misinformation report, how ChatGPT searches for news, which social platforms AI cites, and AI Black Friday gift recommendations (UK). Events include "How Searchable Uses Searchable to Win AI Search" and "How to Package and Price AI Search as a Service".Source
    • HiringAEO Search Lead (London, posted October 13, 2026): "You own the SEO and AEO strategy for Searchable.com hands on and you are accountable for the result", including "technical SEO for Searchable.com: site structure, crawlability, indexing, schema and page performance"; the Heads of Content, Digital PR and Growth and the YouTube Lead "deliver them in their channels". An SEO Consultant is also being hired for client strategy and demos.Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    Searchable already tracks visibility for many brands and publishes citation data. A public, monthly index of who leads AI answers in each industry would draw every marketer who wants to see their rank.

    High impactHigh effort First result in 3 quarters Head of Growth

    First action

    Pick five categories for the first index.

    How to measure it

    Trials from brand pages

    Now
    –
    Target
    500 a month
    By
    3 quarters

    Steps

    1. 1

      Pick categories

      Five to start.

      Head of Growth 2 weeks

    2. 2

      Method

      Prompts and scoring.

      AEO Search Lead 1 month

    3. 3

      Build pages

      Leaderboards and brand pages.

      Design Engineer 1 quarter

    4. 4

      Legal review

      Fair use of brand names.

      Head of Growth 1 month

    5. 5

      Launch

      Press and social.

      Head of Digital PR 1 month

    6. 6

      Expand

      More categories.

      Head of Growth quarterly

    First result
    3 quarters
    Cost
    Engineering and data costs
    Owner
    Head of Growth

    Smallest test

    Publish one category leaderboard.

    Why it works

    Publish category leaderboards (CRM software, running shoes, banks) updated monthly, with a page per brand showing its score and a "claim your report" button that starts a trial.

    Rankings attract attention and links, and each brand page is a lead magnet for that brand.

    Risks and how to handle them

    • Brands object

      Show the method and allow corrections.

    Evidence

    • Your websiteData reports: ChatGPT, Google AI Overviews and Perplexity citations, an AI brand misinformation report, how ChatGPT searches for news, which social platforms AI cites, and AI Black Friday gift recommendations (UK). Events include "How Searchable Uses Searchable to Win AI Search" and "How to Package and Price AI Search as a Service".Source
    • Your websiteFree tools and programs: a free ChatGPT, Google and Perplexity visibility report "delivered in minutes", a ChatGPT product visibility report, an agent shopping audit, Prompt Universe, an agency pricing calculator, a certificate verification page, and the AI Search Accelerator: cohort 006, "Applications close 13 November", "People from 700+ companies have taken part", rated 9.4/10. The affiliate program pays recurring commission, rising to 40% at 10 active referrals. YouTube: 761 subscribers, 75 videos.Source
    • HiringHead of Growth (London, posted October 14, 2026) "owns customer acquisition" across paid, outbound, partnerships, events, creator and founder-led content and product-led acquisition: "Use our own product and data to grow us. We sell AI search visibility, so our acquisition should be the best case study we have." The role should "Turn the product into an acquisition channel: free audits, shareable reports, white-label surfaces", build for "self-serve entry plans and large custom contracts with agencies and enterprise brands", and "Keep a public experiment log the whole company can read".Source
    • HiringPrincipal Product Manager, Growth (posted October 13, 2026): drives "free trials, self-serve conversions, booked demos, and referrals" and owns "landing pages, sign-up flows, lifecycle emails, lead magnets, upsells, activation mechanisms"; "Knowing which three experiments actually matter this month is worth more than running thirty."Source
  • 18

    The Accelerator has an agency track, there is a certificate verification page, and Enterprise Agency AEs will sell to networks and holding companies. Agencies want proof of expertise to sell AEO services.

    High impactHigh effort First result in 4 quarters Account Executive

    First action

    Define two partner tiers.

    How to measure it

    ARR from partners

    Now
    –
    Target
    25% of new ARR
    By
    4 quarters

    Steps

    1. 1

      Define tiers

      Two levels.

      Account Executive, Enterprise Agency 1 month

    2. 2

      Certification

      From the agency track.

      Events & Field Marketing Manager 1 month

    3. 3

      Directory

      Public page.

      Design Engineer 1 month

    4. 4

      Lead sharing

      Rules.

      GTM Engineer 1 month

    5. 5

      Network deals

      Volume pricing.

      Account Executive, Enterprise Agency 2 quarters

    6. 6

      Measure

      Partner ARR.

      Head of Growth quarterly

    First result
    4 quarters
    Cost
    Program costs
    Owner
    Account Executive, Enterprise Agency

    Smallest test

    Certify the next cohort's agency track.

    Why it works

    Create certified partner tiers: certification through the Accelerator, a public partner directory, lead sharing from brand inquiries, and volume pricing for networks.

    Certified agencies resell and deliver Searchable, which scales reach without a services team.

    Risks and how to handle them

    • Low-quality partners

      Renew certification yearly.

    Evidence

    • Your websiteFree tools and programs: a free ChatGPT, Google and Perplexity visibility report "delivered in minutes", a ChatGPT product visibility report, an agent shopping audit, Prompt Universe, an agency pricing calculator, a certificate verification page, and the AI Search Accelerator: cohort 006, "Applications close 13 November", "People from 700+ companies have taken part", rated 9.4/10. The affiliate program pays recurring commission, rising to 40% at 10 active referrals. YouTube: 761 subscribers, 75 videos.Source
    • HiringFourteen open sales roles in London and Salt Lake City, most posted October 13, 2026: Account Executives for Mid Market, Mid Market Agency, Enterprise and Enterprise Agency, and SDRs for Mid Market, Enterprise and Agency, plus Customer Success Managers. The Enterprise Agency AE sells to "agency networks, holding-company groups and the largest independent agencies", runs "pilots with specific client teams", works on "agency co-marketing, joint thought leadership, events and case studies", and feeds back needs such as "permissions, multi-client reporting, security".Source
    • HiringHead of Growth (London, posted October 14, 2026) "owns customer acquisition" across paid, outbound, partnerships, events, creator and founder-led content and product-led acquisition: "Use our own product and data to grow us. We sell AI search visibility, so our acquisition should be the best case study we have." The role should "Turn the product into an acquisition channel: free audits, shareable reports, white-label surfaces", build for "self-serve entry plans and large custom contracts with agencies and enterprise brands", and "Keep a public experiment log the whole company can read".Source
  • 19

    Searchable is hiring AEs, SDRs and CSMs in Salt Lake City alongside London. Most proof, events and data reports are UK-led (for example a UK Black Friday report).

    High impactHigh effort First result in 4 quarters Co founder & CEO

    First action

    List the top 50 US target accounts.

    How to measure it

    US share of new pipeline

    Now
    –
    Target
    50%
    By
    4 quarters

    Steps

    1. 1

      Targets

      50 US accounts.

      Account Executive, Enterprise 2 weeks

    2. 2

      Stories

      Three US customers.

      Head of Content 1 quarter

    3. 3

      Data

      US report.

      Head of Digital PR 1 quarter

    4. 4

      Events

      Two cities.

      Events & Field Marketing Manager monthly

    5. 5

      Scoreboard

      US prompts.

      AEO Search Lead 1 month

    6. 6

      Measure

      US pipeline.

      Head of Growth quarterly

    First result
    4 quarters
    Cost
    Event and content budget
    Owner
    Co founder & CEO

    Smallest test

    Run one US roundtable.

    Why it works

    Give the US team its own assets: US customer stories, a US data report, monthly US events in two cities, and US prompts in the scoreboard.

    US buyers want US peers and data, and the team is already being hired.

    Risks and how to handle them

    • Split focus

      Shared playbooks for both hubs.

    Evidence

    • HiringFourteen open sales roles in London and Salt Lake City, most posted October 13, 2026: Account Executives for Mid Market, Mid Market Agency, Enterprise and Enterprise Agency, and SDRs for Mid Market, Enterprise and Agency, plus Customer Success Managers. The Enterprise Agency AE sells to "agency networks, holding-company groups and the largest independent agencies", runs "pilots with specific client teams", works on "agency co-marketing, joint thought leadership, events and case studies", and feeds back needs such as "permissions, multi-client reporting, security".Source
    • Your websiteData reports: ChatGPT, Google AI Overviews and Perplexity citations, an AI brand misinformation report, how ChatGPT searches for news, which social platforms AI cites, and AI Black Friday gift recommendations (UK). Events include "How Searchable Uses Searchable to Win AI Search" and "How to Package and Price AI Search as a Service".Source
    • HiringEvents & Field Marketing Manager (posted October 15, 2026): "Own our quarterly key event, 100 key customer targets, in person", run executive dinners, roundtables and customer meetups, build "target account lists for each event, booking meetings in advance", and track "sourced and influenced pipeline, cost per opportunity and ROI for every event".Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 20

    Searchable pays recurring commission rising to 40% at 10 active referrals. Independent SEO writers and consultants are asked about AI search tools every week.

    Medium impactLow effort First result in 1 quarter Head of Growth

    First action

    List 50 writers and consultants.

    How to measure it

    Trials from affiliates

    Now
    –
    Target
    200 a month
    By
    2 quarters

    Steps

    1. 1

      List

      50 people.

      Head of Growth 1 week

    2. 2

      Invite

      Free accounts.

      Head of Growth 2 weeks

    3. 3

      Co-branded links

      Free report.

      GTM Engineer 1 week

    4. 4

      Feature guides

      Blog.

      Head of Content monthly

    5. 5

      Pay fast

      Monthly.

      Head of Growth monthly

    6. 6

      Measure

      Trials per affiliate.

      GTM Engineer monthly

    First result
    1 quarter
    Cost
    Commission costs
    Owner
    Head of Growth

    Smallest test

    Sign five writers this month.

    Why it works

    Invite 50 respected SEO writers, give them a free account and a co-branded free report link, and feature their guides on the blog.

    Trusted voices convert better than ads, and commission keeps them engaged.

    Risks and how to handle them

    • Low effort affiliates

      Focus on the top 10.

    Evidence

    • Your websiteFree tools and programs: a free ChatGPT, Google and Perplexity visibility report "delivered in minutes", a ChatGPT product visibility report, an agent shopping audit, Prompt Universe, an agency pricing calculator, a certificate verification page, and the AI Search Accelerator: cohort 006, "Applications close 13 November", "People from 700+ companies have taken part", rated 9.4/10. The affiliate program pays recurring commission, rising to 40% at 10 active referrals. YouTube: 761 subscribers, 75 videos.Source
    • HiringHead of Growth (London, posted October 14, 2026) "owns customer acquisition" across paid, outbound, partnerships, events, creator and founder-led content and product-led acquisition: "Use our own product and data to grow us. We sell AI search visibility, so our acquisition should be the best case study we have." The role should "Turn the product into an acquisition channel: free audits, shareable reports, white-label surfaces", build for "self-serve entry plans and large custom contracts with agencies and enterprise brands", and "Keep a public experiment log the whole company can read".Source
  • 21

    Searchable connects to Cursor, Claude, ChatGPT, n8n and Slack through MCP, but the MCP page is not in the sitemap or llms.txt. Marketers and growth engineers increasingly find tools inside their AI assistants.

    Medium impactLow effort First result in 1 quarter Principal Product Manager

    First action

    List the directories.

    How to measure it

    Trials from MCP

    Now
    –
    Target
    100 a quarter
    By
    2 quarters

    Steps

    1. 1

      List directories

      Registries and marketplaces.

      Principal Product Manager, Growth 1 week

    2. 2

      Quick start

      One prompt.

      Design Engineer 1 week

    3. 3

      Submit

      Listings.

      Principal Product Manager, Growth 2 weeks

    4. 4

      Track

      Installs and trials.

      GTM Engineer 1 week

    5. 5

      Promote

      Blog and video.

      Head of Content 1 month

    6. 6

      Review

      Monthly.

      Principal Product Manager, Growth monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Principal Product Manager, Growth

    Smallest test

    Submit one listing.

    Why it works

    List the MCP server in public MCP registries and AI tool directories with a quick start ("ask Claude where competitors beat you"), and track installs and trials.

    Being inside the tools buyers already use is a new acquisition channel few rivals use yet.

    Risks and how to handle them

    • Listings go stale

      Own them in release checklists.

    Evidence

    • Your websiteSitemap (240 URLs, checked twice on October 22, 2026): 79 blog posts, 28 glossary terms, 26 changelog entries, 20 author pages, 19 feature pages, 18 event pages, 9 comparison pages, 8 data reports, 7 workflows and 3 customer stories. Five pages linked from the site navigation, each set to "index, follow" with its own canonical, are not in it: /enterprise, /solutions/agencies, /solutions/brands, /features/mcp and /affiliates. The sitemap does list /ai-search-summit-2026/register, which returns a 404 "We can't find the page" page.Source
    • Your websitellms.txt links the homepage, pricing, blog, glossary, the free reports, five feature pages, workflows, data reports and "About Searchable for AI assistants" pages, but not the enterprise, agency or brand solution pages, the comparison pages, the customer stories, the MCP page or the affiliate program. Searchable's own glossary defines llms.txt as a file that "summarizes the site and links to its" key pages.Source
    • HiringPrincipal Product Manager, Growth (posted October 13, 2026): drives "free trials, self-serve conversions, booked demos, and referrals" and owns "landing pages, sign-up flows, lifecycle emails, lead magnets, upsells, activation mechanisms"; "Knowing which three experiments actually matter this month is worth more than running thirty."Source
  • 22

    Searchable issues verifiable certificates with credential IDs and QR codes. Shared credentials put the brand in front of the holder's network.

    Medium impactLow effort First result in 1 month Events & Field Marketing Mana…

    First action

    Add the LinkedIn button.

    How to measure it

    Shares per cohort

    Now
    –
    Target
    50%
    By
    2 quarters

    Steps

    1. 1

      Add button

      LinkedIn.

      Design Engineer 1 day

    2. 2

      Badge image

      Shareable.

      Design Engineer 2 days

    3. 3

      Post template

      Short.

      Head of Content 1 day

    4. 4

      Email graduates

      Past cohorts.

      Events & Field Marketing Manager 1 week

    5. 5

      Track

      Shares and sign-ups.

      GTM Engineer monthly

    6. 6

      Repeat

      Each cohort.

      Events & Field Marketing Manager per cohort

    First result
    1 month
    Cost
    Staff time only
    Owner
    Events & Field Marketing Manager

    Smallest test

    Email past graduates the button.

    Why it works

    Add a one-click "Add to LinkedIn" for every certificate, a shareable badge image, and a short post template. Track shares and sign-ups from certificate pages.

    Graduates sharing their achievement are free, trusted promotion to marketers like them.

    Risks and how to handle them

    • Few shares

      Ask in the last session.

    Evidence

    • Your websiteFree tools and programs: a free ChatGPT, Google and Perplexity visibility report "delivered in minutes", a ChatGPT product visibility report, an agent shopping audit, Prompt Universe, an agency pricing calculator, a certificate verification page, and the AI Search Accelerator: cohort 006, "Applications close 13 November", "People from 700+ companies have taken part", rated 9.4/10. The affiliate program pays recurring commission, rising to 40% at 10 active referrals. YouTube: 761 subscribers, 75 videos.Source
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 23, 2026, and cites them throughout. Searchable did not commission, review or endorse it, and Programmable is not affiliated with Searchable. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Searchable runs its business.

Something wrong, or do you represent Searchable? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Sitemap and llms.txt, one set of numbers, the Scrunch comparison, pricing clarity, Accelerator routing and one-hour follow-up on free reports.

  2. Days 31 to 6013 ideas

    Visibility-gap outbound, white-label referrals, the public scoreboard, monthly case studies, the trust page, personal event invites, trial activation, agency routing, YouTube and data PR; plus affiliates, MCP listings and shareable certificates.

  3. Days 61 to 903 ideas

    Commit to the public visibility index, a certified agency partner program and the US engine in Salt Lake City.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value actionable recommendations, not just visibility scores. The most cited problem: not knowing how AI engines describe the brand.

  • Faster content planning
  • Competitors cited instead of them
  • In their words: “AI visibility”

Market

Competitive landscape

5 competitors compared: Profound, Peec AI, Scrunch, AthenaHQ and 1 more.

  • Gap to exploit: Public proof of an AEO method on the vendor's own site
  • Profound: Higher price point
  • Peec AI: Less action and content tooling

Hiring signals

Searchable is building a full growth machine at once.

  • Head of Growth: Own acquisition; our acquisition should be the best case study. Ideas 1, 9, 17.
  • AEO Search Lead: Crawlability, indexing and AEO for searchable.com. Ideas 1, 3.
  • Principal Product Manager, Growth: Trials, sign-up flows and activation. Ideas 4, 13.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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