SimpliSafe is overhauling its CMS and front-end and hiring a design director to "do it right", and its paid media team tests landing pages against cost per subscriber. The main "Shop all packages" page shows why this matters now: its HTML is 4.4 MB and contains no title, no heading, no package and no price, only "Skip to content". Everything appears only after the browser downloads it and runs the scripts. AI shopping assistants, link previews and any crawler that does not run JavaScript see an empty page, and Google must render 4.4 MB before it finds a single package. The business shop and refurbished packages pages behave the same way, while individual package pages like The Beacon render fully.
First action
Fetch the four shop pages without JavaScript and record what each returns.
How to measure it
Package-page visits to cart
- Now
- –
- Target
- +10%
- By
- 60 days
Steps
Confirm the gap
Fetch every shop and package page raw; list pages with no title or products.
SEO Manager 1 day
Server-render the shop
Title, headings, packages and prices in the first HTML.
Staff Front End Software Engineer 1 week
Trim embedded data
Send only the content each page uses.
Staff Front End Software Engineer 1 week
Cache the HTML
CDN caching with short revalidation.
Staff Front End Software Engineer 2 days
Add a release check
Fail the build if a shop page has no title or products.
Principal Software Engineer - Test Platform 2 days
Test with paid traffic
A/B the new page on paid search landings.
Director Performance Media, Digital Customer Acquisition 3 weeks
Measure
Cart rate, LCP and cost per subscriber.
Manager - Digital Marketing Analytics weekly
Write the rule
Server-rendered commerce pages in the design system governance.
Director, Ecommerce Product Design 1 day
Why it works
Make the shop pages render their title, headings, package names, prices and offer on the server, as the package pages already do. Stop embedding the full content data block in each page (it is about 2.5 MB on the homepage too), send only what the page needs, and cache the HTML at the CDN. Add a release check that fails if any shop page returns no title or no products, and make it part of the new design system rules.
The shop page is where comparison shoppers and paid traffic decide, and real visitors already wait 3.6 s for the largest content. A fast, complete page lifts conversion for every channel the new media directors buy, and it lets search and AI assistants quote SimpliSafe's packages and prices instead of a rival's.
Ready to use
ChecklistShop page render check
[ ] Title tag in the first HTML [ ] H1 and package names in the first HTML [ ] Prices and current offer in the first HTML [ ] HTML under 300 KB uncompressed [ ] CDN-cached with revalidation [ ] Release check for every commerce page [ ] LCP under 2.5 s at p75
Risks and how to handle them
Experiments depend on client-side content
Keep test variants, but render the default on the server.
CMS overhaul timing
Fix the shop pages first; they are the highest-traffic commerce pages.
Evidence
- Your website"Shop all packages" (/home-security-shop-packages), linked from the main menu: fetched twice on October 23, 2026, the server returns 4.4 MB of HTML with no title tag, no heading, no package and no price; the only visible text is "Skip to content". The business shop, refurbished packages and a launch packages page behave the same way, while individual package pages such as The Beacon return a full title and about 15,000 characters of content.Source
- HiringDirector, Ecommerce Product Design (Boston, posted September 2, 2026): leads the designers and researchers "who shape the end-to-end simplisafe.com experience"; "As we overhaul our CMS and front-end, you'll be the leader who makes sure we do it right"; owns design system "governance" and keeps the team in "a conversion-focused, experimentation-driven mindset".Source
- HiringDirector Performance Media, Digital Customer Acquisition (remote, updated October 13, 2026): owns "paid search, paid social, display, video, affiliate, and emerging channels" and "a significant media budget" with targets "across Spend, Systems, CPA, and cost-per-subscriber"; runs "a test-and-learn roadmap that runs continuously across creative, copy, audience targeting, and page performance" with "our embedded agency partnership".Source
- Chrome UX ReportReal Chrome visitors to simplisafe.com fail Core Web Vitals: largest content at 3.6 s (p75, target 2.5 s), layout shift 0.15 (target 0.1) and interaction delay 209 ms (target 200 ms); largest-content time is 14% slower than a year earlier.Source
- Your websiteHomepage: H1 "Built for security. Not surveillance."; "more than 6 million people trust our system"; calls to action "Take our quiz" and "build your own system"; packages named The Beacon, The Lighthouse and The Starter; sales line "Available 8am-10pm, ET". The HTML is 2.6 MB, of which about 2.5 MB is an embedded block of content data; the page has no social share image and is served with cache-control "max-age=0".Source