StackAdapt growth playbook

Rename the page "Retail & e-commerce", add it to the sitemap, and lead with three sales outcomes (ROAS, sales growth, store visits) above the fold. Add a Shopify section that explains first-party Shopify data activation, link the retail podcast and the 2026 retail trends report, and route the demo form to the new eCommerce sales team with the visitor's platform (Shopify or other) as a field. Redirect /industry-solutions/ecommerce to it.

E-commerce marketers buy on return on ad spend, and the proof already exists on the site. Getting the page indexed and leading with results gives outbound and paid campaigns a landing page that sells.

[ ] /industry-solutions/retail in page-sitemap.xml
[ ] Title and H1 include e-commerce
[ ] Three ROAS or sales results above the fold
[ ] Shopify section linking the certification news
[ ] Form field: store platform
[ ] Demo routing to eCommerce new business
[ ] /industry-solutions/ecommerce redirects here

• Case study clients object to being featured

  Use the ones already public on the site.

• Retail and e-commerce buyers differ

  Two tabs: online sales and store traffic, as today.

• Your websiteRetail page /industry-solutions/retail ("Retail Industry Advertising Solutions", last modified August 10, 2026) is linked from the main menu but is the only menu page missing from the XML sitemap (all other industry pages, B2B, finance, healthcare, political, regulated and travel, are listed). Its four featured case studies are awareness results ("DOOH holiday campaign gifts 14.5M impressions", brand recall, "Clean Digital grows awareness for Dobbies"), and the page does not mention Shopify. /industry-solutions/ecommerce returns 404.Source
• Your websiteSales-outcome retail and e-commerce case studies that the retail page does not feature: GolfClubs4Cash and Fueld ("1668 percent ROAS", published August 2026); Kitchen Warehouse and Hatched ("+20% YoY sales growth", July 2026); Sunny Advertising ("6X Black Friday sales and achieve 52X ROAS"); The Stable for Pit Viper ("hit their 400% ROAS goal"); Mejuri's retail store opening in Australia (September 2026).Source
• NewsShopify certification (September 30, 2026): "The certification strengthens StackAdapt's support for e-commerce marketers by helping them activate first-party Shopify data across programmatic campaigns." It exists as a blog post and news item; www.stackadapt.com/shopify returns 404 and no integrations page is in the sitemap.Source
• HiringHead of eCommerce, New Business Sales (remote North America, posted September 23, 2026): to "scale and operationalize a high-performing outbound sales organization" in "the eComm marketing space", move "from high-volume prospecting toward high-quality, account-based selling", and "Partner closely with Marketing to align outbound and inbound strategies, leverage intent data, improve lead quality". A matching Head of B2B, New Business Sales is also open, plus Account Executive, Vertical roles for "eCommerce, B2B" and eComm sales roles in the UK.Source
• HiringSenior Integrated Marketing Manager, Verticals (Canada, posted October 16, 2026): will "shape how StackAdapt shows up for B2B and Retail/Commerce marketers", "Own the integrated marketing roadmap for the B2B and Retail/Commerce verticals", "Own the vertical webinar program", build programs "when there's a real gap: guides, peak-season moments, webinars, and sponsorships", and "Establish a framework for measuring vertical marketing contribution, including pipeline influence".Source

Build /shopify: what data flows, how setup works, the audiences and reporting it enables, one Shopify brand result, and a sign-up path for Basic plus a demo path for larger stores. Link it from the retail page, the plans page and the footer, and use it as the destination for Shopify-focused ads and outbound.

Shopify merchants search for integrations by name, and an integration page converts better than a news post.

• Few Shopify results yet

  Launch with the setup story and add results as they come.

• NewsShopify certification (September 30, 2026): "The certification strengthens StackAdapt's support for e-commerce marketers by helping them activate first-party Shopify data across programmatic campaigns." It exists as a blog post and news item; www.stackadapt.com/shopify returns 404 and no integrations page is in the sitemap.Source
• Your websiteRetail page /industry-solutions/retail ("Retail Industry Advertising Solutions", last modified August 10, 2026) is linked from the main menu but is the only menu page missing from the XML sitemap (all other industry pages, B2B, finance, healthcare, political, regulated and travel, are listed). Its four featured case studies are awareness results ("DOOH holiday campaign gifts 14.5M impressions", brand recall, "Clean Digital grows awareness for Dobbies"), and the page does not mention Shopify. /industry-solutions/ecommerce returns 404.Source
• HiringWeb Marketing Manager (open since June 2026): "Our website is one of StackAdapt's most important growth channels"; the role owns landing pages and site-wide content, uses "web analytics, heatmaps, SEO insights, and user behavior data", and supports "multilingual content and localization"; tools named include WordPress, HubSpot, Crazy Egg and Semrush.Source
• Your websitePlans and Packages: five tiers, Basic (self-serve, "Sign Up", credit card), Grow, Scale, Accelerate and Enterprise (all "Request a Demo", net terms); the page describes each tier's business profile, support model and features (for example an Email Automation Suite add-on on Basic, "12M / year" on Grow, unlimited above) but shows no prices or budget ranges. "Trusted by +40,000 brands and agencies worldwide".Source

Publish fair comparison pages for the four rivals sales meets most: G2 scores, self-serve vs managed options, channels (including email, direct mail and ChatGPT ads), measurement, support, and a switching guide. Add a short answer paragraph that AI assistants can quote.

Buyers in a DSP evaluation search rival names, and StackAdapt's G2 and Forrester support scores are a strong, citable argument.

• Out-of-date claims

  Date each page and cite G2.

• Your websiteThe /best-demand-side-platform-dsp page compares G2 scores against Simpli.fi, Basis, The Trade Desk, Google Marketing Platform, Criteo Commerce Growth, Choozle, Viant, Nexxen, Roku OneView, MediaMath and Yahoo DSP (G2 Fall 2026 report), but the 928-URL sitemap has no head-to-head "StackAdapt vs" pages; the only "vs" URLs are glossary posts such as "linear-tv-vs-connected-tv".Source
• HiringDirector, Product Marketing (posted September 2, 2026): will "Own product messaging, positioning, value propositions and differentiators to drive exponential growth in each vertical and region", build "a successful GTM process for all new products", and help "build the category and expand into adjacent markets".Source
• Your websiteIvy Studio: "The AI-first advertising hub for modern marketers" bringing "planning, analysis, optimization, and execution together"; agents work "From Live Data" on the advertiser's own campaigns. The Partner Program page cites the "Q1 2026 Forrester Wave for Omnichannel Advertising Platforms" (Strong Performer, top scores for onboarding, pricing flexibility and transparency, and self-serve).Source
• Competitor researchRivals' own homepages: The Trade Desk, "An objectively better way to advertise" with an omnichannel platform; Basis, an "Advertising Automation Platform" across "programmatic, search, and social"; Criteo, "The Global Commerce Intelligence Platform" with "the world's largest set of commerce data"; Simpli.fi, programmatic with "geo-fencing" and CTV; Viant, "people-based digital advertising on the open web".See the research Source

Add a typical monthly media budget or a "most clients at this tier spend" line per tier, and a two-question picker (budget, managed or self-serve) that recommends a tier and prefills the demo form. If budgets cannot be shown, add example clients per tier.

A clear starting point qualifies leads before the call and sends small advertisers straight to self-serve.

• Budgets deter small advertisers

  Point them to Basic with a credit card.

• Your websitePlans and Packages: five tiers, Basic (self-serve, "Sign Up", credit card), Grow, Scale, Accelerate and Enterprise (all "Request a Demo", net terms); the page describes each tier's business profile, support model and features (for example an Email Automation Suite add-on on Basic, "12M / year" on Grow, unlimited above) but shows no prices or budget ranges. "Trusted by +40,000 brands and agencies worldwide".Source
• HiringWeb Marketing Manager (open since June 2026): "Our website is one of StackAdapt's most important growth channels"; the role owns landing pages and site-wide content, uses "web analytics, heatmaps, SEO insights, and user behavior data", and supports "multilingual content and localization"; tools named include WordPress, HubSpot, Crazy Egg and Semrush.Source

Find the long tasks behind menu and form interactions, defer tag manager tags and the chat widget until after first interaction, and lazy-load the demo form. Re-check real-user INP monthly.

Responsiveness affects how visitors feel the page and is part of Google's page experience signals.

• Tracking changes

  Test that conversion tags still fire.

• PageSpeedGoogle PageSpeed for the homepage on mobile (October 21, 2026): lab score 65/100, LCP 3.9 s, Total Blocking Time 800 ms, 7.1 MB. Real Chrome users: homepage LCP 1.5 s (good) but Interaction to Next Paint 254 ms at the 75th percentile ("needs improvement"), so the homepage misses Core Web Vitals on responsiveness alone; the origin as a whole passes (LCP 2.5 s, INP 161 ms).Source
• HiringWeb Marketing Manager (open since June 2026): "Our website is one of StackAdapt's most important growth channels"; the role owns landing pages and site-wide content, uses "web analytics, heatmaps, SEO insights, and user behavior data", and supports "multilingual content and localization"; tools named include WordPress, HubSpot, Crazy Egg and Semrush.Source

Tag every case study by vertical, channel, region and outcome type (ROAS, CPA, leads, store visits, awareness) with the headline number, and add filters on /case-studies. Give AEs a one-page "best proof per vertical" sheet.

Specific proof shortens sales cycles, and it shows which verticals need new stories.

• Old stories with weak numbers

  Archive them.

• Your websiteContent assets in the sitemap: 425 blog posts, 85 webinars, 84 podcast episodes, 58 downloadable guides, 87 case studies, and StackAdapt Academy with free courses (programmatic masterclass, B2B advertising, CTV, DOOH, in-game, native, audio, AI advertising foundations). Events include Conversion 2026, Innovation Forum 2026 (with EMEA and APAC editions) and StackAdapt Connect London 2026. The oldest blog post still listed is "StackAdapt raises $900K to fuel growth" from September 2014.Source
• Your websiteSales-outcome retail and e-commerce case studies that the retail page does not feature: GolfClubs4Cash and Fueld ("1668 percent ROAS", published August 2026); Kitchen Warehouse and Hatched ("+20% YoY sales growth", July 2026); Sunny Advertising ("6X Black Friday sales and achieve 52X ROAS"); The Stable for Pit Viper ("hit their 400% ROAS goal"); Mejuri's retail store opening in Australia (September 2026).Source
• HiringSenior Integrated Marketing Manager, Verticals (Canada, posted October 16, 2026): will "shape how StackAdapt shows up for B2B and Retail/Commerce marketers", "Own the integrated marketing roadmap for the B2B and Retail/Commerce verticals", "Own the vertical webinar program", build programs "when there's a real gap: guides, peak-season moments, webinars, and sponsorships", and "Establish a framework for measuring vertical marketing contribution, including pipeline influence".Source
• HiringHead of eCommerce, New Business Sales (remote North America, posted September 23, 2026): to "scale and operationalize a high-performing outbound sales organization" in "the eComm marketing space", move "from high-volume prospecting toward high-quality, account-based selling", and "Partner closely with Marketing to align outbound and inbound strategies, leverage intent data, improve lead quality". A matching Head of B2B, New Business Sales is also open, plus Account Executive, Vertical roles for "eCommerce, B2B" and eComm sales roles in the UK.Source

Build a list of mid-size Shopify brands that already advertise on paid social or search, group them by category, and open each sequence with the closest case study (sporting goods, kitchenware, jewelry, eyewear) and a first-party data offer. Track meetings by category.

A relevant result and a new integration make a cold message specific.

• Small brands with low budgets

  Send them to self-serve Basic.

• HiringHead of eCommerce, New Business Sales (remote North America, posted September 23, 2026): to "scale and operationalize a high-performing outbound sales organization" in "the eComm marketing space", move "from high-volume prospecting toward high-quality, account-based selling", and "Partner closely with Marketing to align outbound and inbound strategies, leverage intent data, improve lead quality". A matching Head of B2B, New Business Sales is also open, plus Account Executive, Vertical roles for "eCommerce, B2B" and eComm sales roles in the UK.Source
• NewsShopify certification (September 30, 2026): "The certification strengthens StackAdapt's support for e-commerce marketers by helping them activate first-party Shopify data across programmatic campaigns." It exists as a blog post and news item; www.stackadapt.com/shopify returns 404 and no integrations page is in the sitemap.Source
• Your websiteSales-outcome retail and e-commerce case studies that the retail page does not feature: GolfClubs4Cash and Fueld ("1668 percent ROAS", published August 2026); Kitchen Warehouse and Hatched ("+20% YoY sales growth", July 2026); Sunny Advertising ("6X Black Friday sales and achieve 52X ROAS"); The Stable for Pit Viper ("hit their 400% ROAS goal"); Mejuri's retail store opening in Australia (September 2026).Source

Publish aggregated B2B benchmarks: cost per qualified lead, account reach and engagement by channel and industry, refreshed twice a year, with a calculator that compares an advertiser's numbers. Launch it in a webinar and use it in B2B outbound.

Benchmarks are the content B2B marketers save and share, and they lead naturally to a measurement conversation.

• Small samples in some industries

  Only publish cells with enough advertisers.

• HiringMeasurement and attribution: a Staff Product Manager (Attribution) says "providing objective data on the performance of media dollars creates more committed customers and a stronger concentration of media dollars on our platform"; a Staff Product Manager (Measurement) owns Foot Traffic Attribution, ABM measurement and "First-Party Data Attribution" and will build "0-to-1 Measurement solutions across new verticals"; a Staff Product Manager (B2B Solutions) owns the "B2B/ABM marketing portfolio end to end".Source
• Your websiteSales-outcome retail and e-commerce case studies that the retail page does not feature: GolfClubs4Cash and Fueld ("1668 percent ROAS", published August 2026); Kitchen Warehouse and Hatched ("+20% YoY sales growth", July 2026); Sunny Advertising ("6X Black Friday sales and achieve 52X ROAS"); The Stable for Pit Viper ("hit their 400% ROAS goal"); Mejuri's retail store opening in Australia (September 2026).Source
• NewsRecent StackAdapt news headlines: "Ansira selects StackAdapt as strategic DSP"; "StackAdapt earns back-to-back ADWEEK Tech Stack Awards with CTV/OTT product win"; "StackAdapt's 2027 programmatic advertising report finds top performers are twice as likely to expand their channel mix"; coverage quoting "Convergence of retail media and CTV is where the real growth lies" and "Commerce is now the measurement layer".Source
• HiringHead of eCommerce, New Business Sales (remote North America, posted September 23, 2026): to "scale and operationalize a high-performing outbound sales organization" in "the eComm marketing space", move "from high-volume prospecting toward high-quality, account-based selling", and "Partner closely with Marketing to align outbound and inbound strategies, leverage intent data, improve lead quality". A matching Head of B2B, New Business Sales is also open, plus Account Executive, Vertical roles for "eCommerce, B2B" and eComm sales roles in the UK.Source

Tag each webinar by vertical, score registrants by company fit, and give vertical AEs a next-day list with the questions each attendee asked. Send non-sales-ready attendees a three-email vertical series with the matching case studies.

Webinar attendees are warm for a few days; fast, informed follow-up turns them into meetings.

• Students and job seekers attend

  Filter by company fit.

• HiringSenior Integrated Marketing Manager, Verticals (Canada, posted October 16, 2026): will "shape how StackAdapt shows up for B2B and Retail/Commerce marketers", "Own the integrated marketing roadmap for the B2B and Retail/Commerce verticals", "Own the vertical webinar program", build programs "when there's a real gap: guides, peak-season moments, webinars, and sponsorships", and "Establish a framework for measuring vertical marketing contribution, including pipeline influence".Source
• Your websiteContent assets in the sitemap: 425 blog posts, 85 webinars, 84 podcast episodes, 58 downloadable guides, 87 case studies, and StackAdapt Academy with free courses (programmatic masterclass, B2B advertising, CTV, DOOH, in-game, native, audio, AI advertising foundations). Events include Conversion 2026, Innovation Forum 2026 (with EMEA and APAC editions) and StackAdapt Connect London 2026. The oldest blog post still listed is "StackAdapt raises $900K to fuel growth" from September 2014.Source
• HiringHead of eCommerce, New Business Sales (remote North America, posted September 23, 2026): to "scale and operationalize a high-performing outbound sales organization" in "the eComm marketing space", move "from high-volume prospecting toward high-quality, account-based selling", and "Partner closely with Marketing to align outbound and inbound strategies, leverage intent data, improve lead quality". A matching Head of B2B, New Business Sales is also open, plus Account Executive, Vertical roles for "eCommerce, B2B" and eComm sales roles in the UK.Source

Make a recurring series, one term per video, ending with a link to the matching Academy course. Track course enrolments and self-serve sign-ups from social.

A recognizable format builds an audience faster, and the Academy turns viewers into trained users.

• Audience too junior

  Mix in topics for senior marketers.

• HiringVideo Creator, User Generated Content and Social (posted September 3, 2026): "Lead the launch of StackAdapt's TikTok channel" and expand into Instagram, X and Reddit; "3-4 short-form videos per week"; translate "technical programmatic advertising concepts (CTV, DSPs, contextual targeting)" into entertaining content. An AI Art Director (posted October 1, 2026) will "Establish and continually raise the creative quality bar for AI-generated advertising".Source
• Your websiteContent assets in the sitemap: 425 blog posts, 85 webinars, 84 podcast episodes, 58 downloadable guides, 87 case studies, and StackAdapt Academy with free courses (programmatic masterclass, B2B advertising, CTV, DOOH, in-game, native, audio, AI advertising foundations). Events include Conversion 2026, Innovation Forum 2026 (with EMEA and APAC editions) and StackAdapt Connect London 2026. The oldest blog post still listed is "StackAdapt raises $900K to fuel growth" from September 2014.Source

With client permission, publish early aggregated results: click-through, post-click conversions and how ChatGPT ads performed alongside other channels. Add one case study to the page and run a webinar on what worked.

Early proof makes StackAdapt the reference for a new channel that every marketer is asking about.

• Results are early and noisy

  Label them as pilot results with sample sizes.

• Your websiteChatGPT Ads page: "Run ads in ChatGPT with StackAdapt", "Measure Beyond OpenAI Reporting" with post-click conversions and cross-channel attribution, and "experience across retail, e-commerce, CPG, travel"; the news page lists "StackAdapt announces AI-powered marketing capabilities through ads in ChatGPT pilot". The page shows no results or case study yet.Source
• HiringDirector, Product Marketing (posted September 2, 2026): will "Own product messaging, positioning, value propositions and differentiators to drive exponential growth in each vertical and region", build "a successful GTM process for all new products", and help "build the category and expand into adjacent markets".Source
• HiringMeasurement and attribution: a Staff Product Manager (Attribution) says "providing objective data on the performance of media dollars creates more committed customers and a stronger concentration of media dollars on our platform"; a Staff Product Manager (Measurement) owns Foot Traffic Attribution, ABM measurement and "First-Party Data Attribution" and will build "0-to-1 Measurement solutions across new verticals"; a Staff Product Manager (B2B Solutions) owns the "B2B/ABM marketing portfolio end to end".Source

Build a short kit per holding company: three use cases where StackAdapt wins (for example B2B, CTV for mid-size brands, ChatGPT ads), the matching case studies, setup steps for their trading teams, and a 30-day pilot offer. Track activation per agency.

Agency traders adopt platforms when the first campaign is easy and the use case is clear.

• Agencies stay with incumbent DSPs

  Lead with use cases where StackAdapt is different.

• HiringExpansion roles: a Lead Sales Specialist - MarTech, because "our platform expands beyond programmatic advertising into Marketing Technology, customer data, AI-powered marketing, and customer engagement"; a Senior Agency Development Manager for "Publicis, WPP, and Havas"; a Lead Product Data Analyst for the "Mobile App User Acquisition program"; and a Lead, Strategic Operations & Emerging Channels for "non-programmatic and emerging channels", "structuring content for dual consumption by human teams and AI systems alike".Source
• Your websiteSales-outcome retail and e-commerce case studies that the retail page does not feature: GolfClubs4Cash and Fueld ("1668 percent ROAS", published August 2026); Kitchen Warehouse and Hatched ("+20% YoY sales growth", July 2026); Sunny Advertising ("6X Black Friday sales and achieve 52X ROAS"); The Stable for Pit Viper ("hit their 400% ROAS goal"); Mejuri's retail store opening in Australia (September 2026).Source
• Your websiteChatGPT Ads page: "Run ads in ChatGPT with StackAdapt", "Measure Beyond OpenAI Reporting" with post-click conversions and cross-channel attribution, and "experience across retail, e-commerce, CPG, travel"; the news page lists "StackAdapt announces AI-powered marketing capabilities through ads in ChatGPT pilot". The page shows no results or case study yet.Source

Identify advertisers who use email elsewhere but not in StackAdapt, show them how email audiences and ad audiences work together, and offer a 60-day pilot measured against their current email tool.

Each added product raises retention and makes the platform harder to replace.

• Advertisers prefer their ESP

  Position as an addition for ad-linked journeys.

• HiringExpansion roles: a Lead Sales Specialist - MarTech, because "our platform expands beyond programmatic advertising into Marketing Technology, customer data, AI-powered marketing, and customer engagement"; a Senior Agency Development Manager for "Publicis, WPP, and Havas"; a Lead Product Data Analyst for the "Mobile App User Acquisition program"; and a Lead, Strategic Operations & Emerging Channels for "non-programmatic and emerging channels", "structuring content for dual consumption by human teams and AI systems alike".Source
• Your websitePlans and Packages: five tiers, Basic (self-serve, "Sign Up", credit card), Grow, Scale, Accelerate and Enterprise (all "Request a Demo", net terms); the page describes each tier's business profile, support model and features (for example an Email Automation Suite add-on on Basic, "12M / year" on Grow, unlimited above) but shows no prices or budget ranges. "Trusted by +40,000 brands and agencies worldwide".Source

Use the Shopify connection to report sales and new-customer revenue by product and campaign automatically, without pixel setup, and send a monthly summary to the advertiser.

Advertisers keep budgets where they can see sales, and e-commerce buyers think in products.

• Data permissions

  Use only what merchants approve.

• HiringMeasurement and attribution: a Staff Product Manager (Attribution) says "providing objective data on the performance of media dollars creates more committed customers and a stronger concentration of media dollars on our platform"; a Staff Product Manager (Measurement) owns Foot Traffic Attribution, ABM measurement and "First-Party Data Attribution" and will build "0-to-1 Measurement solutions across new verticals"; a Staff Product Manager (B2B Solutions) owns the "B2B/ABM marketing portfolio end to end".Source
• NewsShopify certification (September 30, 2026): "The certification strengthens StackAdapt's support for e-commerce marketers by helping them activate first-party Shopify data across programmatic campaigns." It exists as a blog post and news item; www.stackadapt.com/shopify returns 404 and no integrations page is in the sitemap.Source
• Your websiteRetail page /industry-solutions/retail ("Retail Industry Advertising Solutions", last modified August 10, 2026) is linked from the main menu but is the only menu page missing from the XML sitemap (all other industry pages, B2B, finance, healthcare, political, regulated and travel, are listed). Its four featured case studies are awareness results ("DOOH holiday campaign gifts 14.5M impressions", brand recall, "Clean Digital grows awareness for Dobbies"), and the page does not mention Shopify. /industry-solutions/ecommerce returns 404.Source

After each course, offer a sandbox walk-through and a Basic sign-up with a first-campaign checklist. Add a certificate badge for LinkedIn that links back to the Academy.

Training creates confident buyers, and a badge spreads the Academy for free.

• Students without budgets

  Offer agencies a referral path instead.

• Your websiteContent assets in the sitemap: 425 blog posts, 85 webinars, 84 podcast episodes, 58 downloadable guides, 87 case studies, and StackAdapt Academy with free courses (programmatic masterclass, B2B advertising, CTV, DOOH, in-game, native, audio, AI advertising foundations). Events include Conversion 2026, Innovation Forum 2026 (with EMEA and APAC editions) and StackAdapt Connect London 2026. The oldest blog post still listed is "StackAdapt raises $900K to fuel growth" from September 2014.Source
• Your websitePlans and Packages: five tiers, Basic (self-serve, "Sign Up", credit card), Grow, Scale, Accelerate and Enterprise (all "Request a Demo", net terms); the page describes each tier's business profile, support model and features (for example an Email Automation Suite add-on on Basic, "12M / year" on Grow, unlimited above) but shows no prices or budget ranges. "Trusted by +40,000 brands and agencies worldwide".Source

Publish a gallery of AI-assisted ads made with Creative Studio, with permission, labeled by channel, format and performance band. Show the prompts and process, and invite advertisers to request a version for their brand.

Marketers are curious and wary about AI creative; showing quality and results answers both.

• Clients decline

  Use StackAdapt's own campaigns.

• HiringVideo Creator, User Generated Content and Social (posted September 3, 2026): "Lead the launch of StackAdapt's TikTok channel" and expand into Instagram, X and Reddit; "3-4 short-form videos per week"; translate "technical programmatic advertising concepts (CTV, DSPs, contextual targeting)" into entertaining content. An AI Art Director (posted October 1, 2026) will "Establish and continually raise the creative quality bar for AI-generated advertising".Source
• Your websiteIvy Studio: "The AI-first advertising hub for modern marketers" bringing "planning, analysis, optimization, and execution together"; agents work "From Live Data" on the advertiser's own campaigns. The Partner Program page cites the "Q1 2026 Forrester Wave for Omnichannel Advertising Platforms" (Strong Performer, top scores for onboarding, pricing flexibility and transparency, and self-serve).Source

Package a commerce media offer for these brands: Shopify first-party audiences, CTV and display activation, and sales measurement in one plan, sold by the eCommerce team. Start with three categories.

It gives mid-size brands retail-media-style targeting and proof without a retailer, which is where StackAdapt's Shopify link is unique.

• Overlap with existing features

  Package what exists first.

• NewsRecent StackAdapt news headlines: "Ansira selects StackAdapt as strategic DSP"; "StackAdapt earns back-to-back ADWEEK Tech Stack Awards with CTV/OTT product win"; "StackAdapt's 2027 programmatic advertising report finds top performers are twice as likely to expand their channel mix"; coverage quoting "Convergence of retail media and CTV is where the real growth lies" and "Commerce is now the measurement layer".Source
• NewsShopify certification (September 30, 2026): "The certification strengthens StackAdapt's support for e-commerce marketers by helping them activate first-party Shopify data across programmatic campaigns." It exists as a blog post and news item; www.stackadapt.com/shopify returns 404 and no integrations page is in the sitemap.Source
• Competitor researchRivals' own homepages: The Trade Desk, "An objectively better way to advertise" with an omnichannel platform; Basis, an "Advertising Automation Platform" across "programmatic, search, and social"; Criteo, "The Global Commerce Intelligence Platform" with "the world's largest set of commerce data"; Simpli.fi, programmatic with "geo-fencing" and CTV; Viant, "people-based digital advertising on the open web".See the research Source
• HiringHead of eCommerce, New Business Sales (remote North America, posted September 23, 2026): to "scale and operationalize a high-performing outbound sales organization" in "the eComm marketing space", move "from high-volume prospecting toward high-quality, account-based selling", and "Partner closely with Marketing to align outbound and inbound strategies, leverage intent data, improve lead quality". A matching Head of B2B, New Business Sales is also open, plus Account Executive, Vertical roles for "eCommerce, B2B" and eComm sales roles in the UK.Source

Let prospects upload a campaign export from their current platform and get an Ivy Studio-style audit: audience, channel and budget suggestions with a projected outcome. Follow up with a demo using their own numbers.

A useful analysis of the prospect's own campaigns beats a generic demo, and it shows the AI product working.

• Data privacy

  Delete uploads after the audit and say so.

• Your websiteIvy Studio: "The AI-first advertising hub for modern marketers" bringing "planning, analysis, optimization, and execution together"; agents work "From Live Data" on the advertiser's own campaigns. The Partner Program page cites the "Q1 2026 Forrester Wave for Omnichannel Advertising Platforms" (Strong Performer, top scores for onboarding, pricing flexibility and transparency, and self-serve).Source
• HiringDirector, Product Marketing (posted September 2, 2026): will "Own product messaging, positioning, value propositions and differentiators to drive exponential growth in each vertical and region", build "a successful GTM process for all new products", and help "build the category and expand into adjacent markets".Source
• Your websiteThe /best-demand-side-platform-dsp page compares G2 scores against Simpli.fi, Basis, The Trade Desk, Google Marketing Platform, Criteo Commerce Growth, Choozle, Viant, Nexxen, Roku OneView, MediaMath and Yahoo DSP (G2 Fall 2026 report), but the 928-URL sitemap has no head-to-head "StackAdapt vs" pages; the only "vs" URLs are glossary posts such as "linear-tv-vs-connected-tv".Source

Once the analyst has defined the core metrics, publish an app user acquisition page with the channels, measurement and early results, a course in the Academy, and a webinar for app marketers.

App marketers will not find a program the site does not mention.

• Program still early

  Launch quietly with pilot results.

• HiringExpansion roles: a Lead Sales Specialist - MarTech, because "our platform expands beyond programmatic advertising into Marketing Technology, customer data, AI-powered marketing, and customer engagement"; a Senior Agency Development Manager for "Publicis, WPP, and Havas"; a Lead Product Data Analyst for the "Mobile App User Acquisition program"; and a Lead, Strategic Operations & Emerging Channels for "non-programmatic and emerging channels", "structuring content for dual consumption by human teams and AI systems alike".Source
• Your websiteContent assets in the sitemap: 425 blog posts, 85 webinars, 84 podcast episodes, 58 downloadable guides, 87 case studies, and StackAdapt Academy with free courses (programmatic masterclass, B2B advertising, CTV, DOOH, in-game, native, audio, AI advertising foundations). Events include Conversion 2026, Innovation Forum 2026 (with EMEA and APAC editions) and StackAdapt Connect London 2026. The oldest blog post still listed is "StackAdapt raises $900K to fuel growth" from September 2014.Source

Publish a short, structured spec page per channel (formats, minimums, targeting, measurement, setup time) with FAQ markup, drawn from the internal guides, and keep them updated from the same source.

Clear specs are what assistants quote, and they help prospects plan before the demo.

• Specs change often

  Date each page.

• HiringExpansion roles: a Lead Sales Specialist - MarTech, because "our platform expands beyond programmatic advertising into Marketing Technology, customer data, AI-powered marketing, and customer engagement"; a Senior Agency Development Manager for "Publicis, WPP, and Havas"; a Lead Product Data Analyst for the "Mobile App User Acquisition program"; and a Lead, Strategic Operations & Emerging Channels for "non-programmatic and emerging channels", "structuring content for dual consumption by human teams and AI systems alike".Source
• Your websiteChatGPT Ads page: "Run ads in ChatGPT with StackAdapt", "Measure Beyond OpenAI Reporting" with post-click conversions and cross-channel attribution, and "experience across retail, e-commerce, CPG, travel"; the news page lists "StackAdapt announces AI-powered marketing capabilities through ads in ChatGPT pilot". The page shows no results or case study yet.Source
• Your websiteContent assets in the sitemap: 425 blog posts, 85 webinars, 84 podcast episodes, 58 downloadable guides, 87 case studies, and StackAdapt Academy with free courses (programmatic masterclass, B2B advertising, CTV, DOOH, in-game, native, audio, AI advertising foundations). Events include Conversion 2026, Innovation Forum 2026 (with EMEA and APAC editions) and StackAdapt Connect London 2026. The oldest blog post still listed is "StackAdapt raises $900K to fuel growth" from September 2014.Source

Audit posts older than five years: update those that still earn traffic, move company history into a timeline on the About page, and redirect or remove the rest.

Outdated pages can surface in search and assistant answers about the company and undercut its current scale.

• Lost traffic

  Redirect to the closest current page.

• Your websiteContent assets in the sitemap: 425 blog posts, 85 webinars, 84 podcast episodes, 58 downloadable guides, 87 case studies, and StackAdapt Academy with free courses (programmatic masterclass, B2B advertising, CTV, DOOH, in-game, native, audio, AI advertising foundations). Events include Conversion 2026, Innovation Forum 2026 (with EMEA and APAC editions) and StackAdapt Connect London 2026. The oldest blog post still listed is "StackAdapt raises $900K to fuel growth" from September 2014.Source
• Your websiteAbout page: founded in 2014 in Toronto by Ildar Shar, Vitaly Pecherskiy and Yang Han, "more than 1200 team members globally"; the homepage headline is "The AI platform for every stage of advertising" and it claims 40,000+ brands and agencies.Source