Steffes growth playbook

Render the locator data on every dealer page: town and region in the title and H1 ("Steffes ETS dealer in Brossard, Québec"), address, phone, website, map, units serviced, the local power company's off-peak program, and links to the matching product pages. Add LocalBusiness structured data, group dealers into state and province hub pages (Minnesota 217, Québec 85, Wisconsin 53, Nova Scotia 39), tidy the region spellings, and put a "Find your dealer" call to action on each product page.

Local pages win the "near me" searches that start most heating replacements, and every dealer gets a better page to link to from their own site.

Title: Steffes ETS dealer in {City}, {Region} | {Dealer}
H1: {Dealer}, certified Steffes ETS dealer in {City}
Contact: address, phone, website, map
Services: {Room heaters / Forced air / Hydronic}
Local savings: {Utility} off-peak program, link to the utility page
Products: links to the matching product pages
Call to action: Call {Dealer} or ask Steffes for help
Schema: LocalBusiness with address, telephone, geo

• Dealer data goes stale

  Ask dealers to confirm details each autumn before heating season.

• Thin pages still look alike

  Add the region's utility program and a dealer photo where available.

• Your websiteThe sitemap lists 462 dealer pages under /locations/ (updated as recently as October 7, 2026). Each page shows only the dealer's name and a line such as "Units serviced: Room Units, Forced Air, Hydronic": no town, address, phone, map, service area or link to the Steffes products the dealer installs. Page titles read "<Dealer name> - Steffes".Source
• Your websiteThe dealer locator already holds the data the dealer pages leave out: 461 dealers with street address, city, postal code and coordinates, 460 with a phone number and 320 with a website. By region: Minnesota 217, Québec 85, Wisconsin 53, Nova Scotia 39, Colorado 17, North Dakota 17, Wyoming 7, Pennsylvania 6. The same province or state is entered several ways (for example "QC", "Quebec" and "Québec"; "MN", "Minnesota" and "Minn").Source
• Your websiteNone of the 102 pages in the page sitemap has a meta description, and the homepage has no social share image or Open Graph tags. The homepage structured data describes a WebSite and WebPage but no Organization or LocalBusiness. The local SEO plugin's location file (locations.kml) holds a single entry with an empty name, address and phone number. Lighthouse SEO score: 69.Source

Replace the slider with one static, compressed hero per business (manufacturing, ETS, oil and gas), preload it and give it fixed dimensions; load the Facebook feed and non-essential tags after interaction; remove unused tags from Google Tag Manager; set long cache lifetimes. Re-test in PageSpeed and watch the Chrome UX Report monthly.

Faster pages lift engagement and ranking, and the homepage is the door to three businesses at once.

• Losing tracking

  Keep conversion tags; delay only what is not used in reporting.

• Google PageSpeedHomepage, mobile, tested October 20, 2026: performance 24/100 (desktop 33). Real Chrome visitors fail Core Web Vitals: the main content takes 5.3 seconds to appear at the 75th percentile (Google's "good" mark is 2.5 s), 29% slower than a year earlier, and layout shift is 0.18 (good is 0.1); responsiveness is fine (INP about 120-140 ms). In the lab test the largest element, the homepage slider image, appears after 18.8 s; the page weighs 4.8 MB with 73 requests; Google Tag Manager adds 733 KB and the Facebook feed 288 KB; unused JavaScript is 729 KB and render-blocking requests cost about 3.8 s.Source

Write descriptions for the 30 most-visited pages (ETS products, dealer locator, LogisVert, manufacturing, careers), add a share image per business, add Organization markup with the Dickinson address, phone and the three sites, and fill the plugin's business details for Dickinson, Grand Forks and Shelby.

Search results and link previews then show a clear pitch instead of whatever text Google picks, and the plants show up properly in local results.

• Descriptions ignored by Google

  Lead with the searcher's words; Google keeps good ones more often.

• Your websiteNone of the 102 pages in the page sitemap has a meta description, and the homepage has no social share image or Open Graph tags. The homepage structured data describes a WebSite and WebPage but no Organization or LocalBusiness. The local SEO plugin's location file (locations.kml) holds a single entry with an empty name, address and phone number. Lighthouse SEO score: 69.Source
• Your websiteAbout and manufacturing pages: an OEM headquartered in Dickinson, North Dakota, with plants in Grand Forks and Shelby, North Carolina, and support sites in Midland and Three Rivers, Texas, Casper, Wyoming and Oklahoma City; "more than 50 years of experience" in contract manufacturing; Industries We Serve lists agriculture, attachments, commercial heating, construction, DOT tanks, industrial, oil and gas and recreational vehicles on one page. On the manufacturing and industries pages each paragraph is printed three times in a row.Source

Remove redirects from the sitemap, set staff-only pages and the test page to noindex (or move them to an intranet), redirect /home/ and /contact-us-2/ to their main pages, retire or update the /etsold/ pages, and hide the toolbar for visitors who are not logged in.

A clean index puts crawl attention on product and dealer pages and removes odd results a customer or recruit might find.

• Staff lose easy links

  Share them by email or on an intranet page.

• Your websiteThe page sitemap (102 URLs) also lists 12 URLs that only redirect (11 old /oil-gas/ pages now on steffesoil.com and a survey link), a page titled "test" containing raw slider shortcodes, a duplicate /home/ page, /contact-us-2/, six /etsold/ pages (for example Nova Scotia home show rebates) and employee pages: holiday parties in Dickinson, Grand Forks and Shelby, pumpkin and holiday decorating contests, an employee referral form and a summer business update. Every page also shows a WordPress toolbar to logged-out visitors.Source

Build a French dealer finder for Québec that marks each dealer listed by Hydro-Québec as an authorized ETS installer, shows the grant and the six steps, and has a short call-back form routed to the dealer. Link the English and French pages with hreflang and run French search ads on "subvention LogisVert accumulateur" terms.

The grant removes the price objection; the remaining job is getting the homeowner to a qualified installer quickly.

• Grant terms change

  Link to Hydro-Québec's page and date the summary.

• Dealers slow to call back

  Copy the Steffes team on every lead for the first month.

• Your websiteThe Québec LogisVert page: "Save $22K" - Hydro-Québec offers $15,000 to homeowners who install a central ETS system and $7,000 more with an efficient heat pump, "covering nearly the full system and installation cost". It lays out six steps and has French versions (/ets/subventions-logisvert-dhydro-quebec/ and others), but the English and French versions are not linked with hreflang tags.Source
• Hydro-QuébecHydro-Québec's LogisVert residential page: "Receive a $22,000 grant when you purchase and install an ETS system and central heat pump"; for ETS, homeowners go to "the list of authorized installers" and the grant "will be deducted directly from the installer's invoice". The Québec government funds part of the ETS grant under its 2030 Plan for a Green Economy.Source
• Your newsQuébec push in 2026: the ETS team exhibited at the Montreal Home Show in March ("connects with homeowners and installers"), Steffes welcomed Geoservices Climatisation in June, and the site has Québec dealer resources plus a Preferred Installer Program application in English and French. 85 of the dealers in the locator are in Québec.Source
• Your websiteThe dealer locator already holds the data the dealer pages leave out: 461 dealers with street address, city, postal code and coordinates, 460 with a phone number and 320 with a website. By region: Minnesota 217, Québec 85, Wisconsin 53, Nova Scotia 39, Colorado 17, North Dakota 17, Wyoming 7, Pennsylvania 6. The same province or state is entered several ways (for example "QC", "Quebec" and "Québec"; "MN", "Minnesota" and "Minn").Source

Moderate the submitted reviews, show them on each product page and the LogisVert page with the town and product, add review structured data, and send a review request to every registered owner after their first winter.

Homeowners trust other owners more than specs, and reviews give dealers proof to share.

• Negative reviews

  Reply publicly and pass them to support.

• Your websiteA "Review My Product" form asks ETS owners to rate their heater and grants Steffes the right to show "first name, last initial, city, state/province" publicly, but no customer reviews or testimonials appear anywhere on the site, including the product pages.Source
• HiringProduct Support Technician (Dickinson, still open): "technical support to homeowners, contractors, and other customers", "Develop resources to aid in the installation and troubleshooting", "Run reports on technical calls and warranty information" and "Poll customers concerning product satisfaction".Source

Build a calculator: enter a zip or postal code, pick the utility and heating fuel, see the off-peak rate, estimated yearly heating cost with ETS versus the current fuel, and the dealers nearby. Use the rate schedules already in Steffes Connect and the rate request form to fill gaps.

A number for their own home is the strongest reason to call a dealer, and the calculator becomes a lead source for utilities too.

• Estimates read as promises

  Show ranges and the assumptions.

• Your websitePower company pages: six benefit pages (kWh sales, peaks, deferred upgrades, satisfaction, scale, sustainability), each with a case study, for example a Minnesota member-owned cooperative that added about 709,000 kWh of off-peak sales in the first year. Steffes Connect, the web-based control app, follows each utility's rate schedule (the transceiver reports every five seconds), and a form asks utilities to submit rate schedules that are not yet listed.Source
• Your websiteETS FAQs: off-peak rates can save "as much as 50% or more" off the standard rate; ETS can replace wood stoves, stand alone, or supplement a heat pump; storage heaters "can serve as a battery" for renewable power. A Virtual Home Experience tours the products room by room.Source
• Your websiteThe dealer locator already holds the data the dealer pages leave out: 461 dealers with street address, city, postal code and coordinates, 460 with a phone number and 320 with a website. By region: Minnesota 217, Québec 85, Wisconsin 53, Nova Scotia 39, Colorado 17, North Dakota 17, Wyoming 7, Pennsylvania 6. The same province or state is entered several ways (for example "QC", "Quebec" and "Québec"; "MN", "Minnesota" and "Minn").Source

Package what a utility needs to launch or grow an ETS program: rebate design examples, rate templates, bill inserts, social posts, a co-branded landing page with the dealer finder and calculator, and a quarterly results report. Offer it at co-op association meetings and to every utility in the dealer regions.

Utilities reach every home on their lines; making their program easy multiplies Steffes's reach without more sales staff.

• Utilities have strict branding

  Make every piece editable.

• Your websitePower company pages: six benefit pages (kWh sales, peaks, deferred upgrades, satisfaction, scale, sustainability), each with a case study, for example a Minnesota member-owned cooperative that added about 709,000 kWh of off-peak sales in the first year. Steffes Connect, the web-based control app, follows each utility's rate schedule (the transceiver reports every five seconds), and a form asks utilities to submit rate schedules that are not yet listed.Source
• Your websiteThe dealer locator already holds the data the dealer pages leave out: 461 dealers with street address, city, postal code and coordinates, 460 with a phone number and 320 with a website. By region: Minnesota 217, Québec 85, Wisconsin 53, Nova Scotia 39, Colorado 17, North Dakota 17, Wyoming 7, Pennsylvania 6. The same province or state is entered several ways (for example "QC", "Quebec" and "Québec"; "MN", "Minnesota" and "Minn").Source

Build a "Request a quote" page with drawing upload, quantities, materials and finish, and a promised response time. Rewrite the manufacturing and industries pages with real part photos, equipment lists, certifications and capacity at each plant, and remove the repeated text.

Buyers of contract fabrication shortlist suppliers who make quoting easy and show parts like theirs.

• Unqualified requests

  Ask quantity and timeline up front.

• HiringSales Coordinator (Dickinson, posted October 19, 2026): "assist in representing the steel fabrication capabilities of Steffes in the selling and promotion of products", quoting, customer forecasting, and helping sales "with cold calls, sales promotions, customer satisfaction surveys".Source
• Your websiteAbout and manufacturing pages: an OEM headquartered in Dickinson, North Dakota, with plants in Grand Forks and Shelby, North Carolina, and support sites in Midland and Three Rivers, Texas, Casper, Wyoming and Oklahoma City; "more than 50 years of experience" in contract manufacturing; Industries We Serve lists agriculture, attachments, commercial heating, construction, DOT tanks, industrial, oil and gas and recreational vehicles on one page. On the manufacturing and industries pages each paragraph is printed three times in a row.Source

Create a Shelby page with capabilities, capacity, lead times and the regional freight advantage, and run an outreach list of OEMs in the Carolinas and neighbouring states in agriculture, attachments, construction and RV equipment. Invite prospects to plant tours.

Added shifts are capacity to sell; nearby OEMs value a supplier within a day's drive.

• Capacity fills slowly

  Offer pilot runs to new customers.

• HiringSteffes's job board lists 53 open roles, all posted between August and October 2026: welders, paint line and machine operators, assemblers (including ETS assembly), quality and maintenance staff across Dickinson and Grand Forks, North Dakota, and Shelby, North Carolina (day, night and weekend shifts in Shelby), plus field service in Midland, Texas and Wyoming, and 2027 engineering interns for ETS and Oil & Gas.Source
• Your websiteAbout and manufacturing pages: an OEM headquartered in Dickinson, North Dakota, with plants in Grand Forks and Shelby, North Carolina, and support sites in Midland and Three Rivers, Texas, Casper, Wyoming and Oklahoma City; "more than 50 years of experience" in contract manufacturing; Industries We Serve lists agriculture, attachments, commercial heating, construction, DOT tanks, industrial, oil and gas and recreational vehicles on one page. On the manufacturing and industries pages each paragraph is printed three times in a row.Source
• Your newsRecent news: Steffes Contract showcased its capabilities at Design-2-Part in Charlotte (June 2025); North Carolina Congressman Tim Moore visited the Shelby plant (October 2025); Steffes was inducted into the North Dakota Business Hall of Fame (June 2026) and named one of Prairie Business's 50 Best Places to Work for the 12th year (September 2026). Most 2026 posts are about people and culture.Source

Give agriculture, attachments, commercial heating, construction, DOT tanks, industrial, oil and gas and RVs their own page: example parts, processes used, certifications, and a quote link. Add one short case study per industry.

Industry pages match how buyers search and let sales send one link per prospect.

• Customer confidentiality

  Show generic parts or get written approval.

• Your websiteAbout and manufacturing pages: an OEM headquartered in Dickinson, North Dakota, with plants in Grand Forks and Shelby, North Carolina, and support sites in Midland and Three Rivers, Texas, Casper, Wyoming and Oklahoma City; "more than 50 years of experience" in contract manufacturing; Industries We Serve lists agriculture, attachments, commercial heating, construction, DOT tanks, industrial, oil and gas and recreational vehicles on one page. On the manufacturing and industries pages each paragraph is printed three times in a row.Source
• HiringSales Coordinator (Dickinson, posted October 19, 2026): "assist in representing the steel fabrication capabilities of Steffes in the selling and promotion of products", quoting, customer forecasting, and helping sales "with cold calls, sales promotions, customer satisfaction surveys".Source

Build one landing page per basin on steffesoil.com with the local support site, the ERU and flare results, and a site assessment offer. Pair it with a target list of operators per basin and a three-touch sequence the new manager runs.

Operators buy from suppliers with local service; basin pages make that visible and give the new hire a ready pipeline.

• Long sales cycles

  Offer a single-site trial.

• HiringOil & Gas field and sales hiring: an Outside Sales Manager to "expand our Oil & Gas presence through consultative, solution-based selling - focused on acquiring new business"; a Field Service Supervisor in Midland, Texas who dispatches technicians "to oilfield locations" and gathers "new product ideas, product needs, product improvements"; and a Service Technician Lead in Wyoming who should "Promote all Steffes products and look for new product opportunities".Source
• Your websiteOil & Gas now lives on steffesoil.com: a patented Variable Orifice Flare with "99% Destruction Removal Efficiency", Air Assist flares, an Emissions Reduction Unit that "captures and converts flare" gas, production equipment and site systems. News: the ERU was unveiled at the Williston Basin Petroleum Conference (April 2026), Steffes flares earned a high-efficiency certification from North Dakota's environmental agency (May 2025), and basin posts cover the Permian, Powder River, Anadarko and Eagle Ford.Source
• Your websiteAbout and manufacturing pages: an OEM headquartered in Dickinson, North Dakota, with plants in Grand Forks and Shelby, North Carolina, and support sites in Midland and Three Rivers, Texas, Casper, Wyoming and Oklahoma City; "more than 50 years of experience" in contract manufacturing; Industries We Serve lists agriculture, attachments, commercial heating, construction, DOT tanks, industrial, oil and gas and recreational vehicles on one page. On the manufacturing and industries pages each paragraph is printed three times in a row.Source

Add a short field to the service ticket: equipment seen, upgrade need, competitor product on site, contact. Route entries to the Outside Sales Manager weekly and report which turned into quotes. Share wins with the field team.

Technicians are on site more than anyone in sales, and operators trust them.

• Extra paperwork

  Keep it to four fields.

• HiringOil & Gas field and sales hiring: an Outside Sales Manager to "expand our Oil & Gas presence through consultative, solution-based selling - focused on acquiring new business"; a Field Service Supervisor in Midland, Texas who dispatches technicians "to oilfield locations" and gathers "new product ideas, product needs, product improvements"; and a Service Technician Lead in Wyoming who should "Promote all Steffes products and look for new product opportunities".Source

Take the 20 most common call reasons and publish one page per symptom ("heater not charging", "room too cold in the morning", "Steffes Connect offline") with a short video, steps for owners, steps for installers, and when to call a dealer. Link them from the manuals and Steffes Connect.

Owners fix simple issues themselves, calls drop, and the pages bring in owners searching for help.

• Owners attempt unsafe repairs

  Mark which steps need a licensed installer.

• HiringProduct Support Technician (Dickinson, still open): "technical support to homeowners, contractors, and other customers", "Develop resources to aid in the installation and troubleshooting", "Run reports on technical calls and warranty information" and "Poll customers concerning product satisfaction".Source
• Your websiteETS FAQs: off-peak rates can save "as much as 50% or more" off the standard rate; ETS can replace wood stoves, stand alone, or supplement a heat pump; storage heaters "can serve as a battery" for renewable power. A Virtual Home Experience tours the products room by room.Source
• Your websitePower company pages: six benefit pages (kWh sales, peaks, deferred upgrades, satisfaction, scale, sustainability), each with a case study, for example a Minnesota member-owned cooperative that added about 709,000 kWh of off-peak sales in the first year. Steffes Connect, the web-based control app, follows each utility's rate schedule (the transceiver reports every five seconds), and a form asks utilities to submit rate schedules that are not yet listed.Source

Send registered owners a short autumn email: a pre-season checklist, Steffes Connect tips, the nearest dealer for service, a review request, and a referral offer for neighbours. Add a spring email with a summer storage tip.

Contact before winter reduces support calls and creates referrals in rural communities where word of mouth matters.

• Old addresses

  Clean the list first.

• Your websiteA "Review My Product" form asks ETS owners to rate their heater and grants Steffes the right to show "first name, last initial, city, state/province" publicly, but no customer reviews or testimonials appear anywhere on the site, including the product pages.Source
• HiringProduct Support Technician (Dickinson, still open): "technical support to homeowners, contractors, and other customers", "Develop resources to aid in the installation and troubleshooting", "Run reports on technical calls and warranty information" and "Poll customers concerning product satisfaction".Source

Add tracked call and contact buttons to dealer pages, log every lead, and email each dealer a monthly summary with their page views and leads. Use it to recognize active dealers and to find regions with no responsive dealer.

Dealers invest more in a brand that sends them measurable work, and Steffes learns where coverage is thin.

• Dealer privacy

  Share only aggregate data publicly.

• #1 Turn 461 name-only dealer pages into local "ETS installer in <town>" pages

• Your websiteThe sitemap lists 462 dealer pages under /locations/ (updated as recently as October 7, 2026). Each page shows only the dealer's name and a line such as "Units serviced: Room Units, Forced Air, Hydronic": no town, address, phone, map, service area or link to the Steffes products the dealer installs. Page titles read "<Dealer name> - Steffes".Source
• Your websiteThe dealer locator already holds the data the dealer pages leave out: 461 dealers with street address, city, postal code and coordinates, 460 with a phone number and 320 with a website. By region: Minnesota 217, Québec 85, Wisconsin 53, Nova Scotia 39, Colorado 17, North Dakota 17, Wyoming 7, Pennsylvania 6. The same province or state is entered several ways (for example "QC", "Quebec" and "Québec"; "MN", "Minnesota" and "Minn").Source

Package Steffes Connect as a utility service: fleet dashboard, scheduled charging, peak events, measured load shift per home, and annual reports. Price it per enrolled home and pilot it with two partner utilities.

It turns a one-time heater sale into recurring revenue and strengthens every utility relationship.

• Cybersecurity expectations

  Plan utility-grade security reviews from day one.

• Homeowner opt-in

  Clear comfort guarantees and override.

• Your websitePower company pages: six benefit pages (kWh sales, peaks, deferred upgrades, satisfaction, scale, sustainability), each with a case study, for example a Minnesota member-owned cooperative that added about 709,000 kWh of off-peak sales in the first year. Steffes Connect, the web-based control app, follows each utility's rate schedule (the transceiver reports every five seconds), and a form asks utilities to submit rate schedules that are not yet listed.Source
• HiringSenior Manager of Products & Innovation (Dickinson, posted October 12, 2026): "Leader of development and execution of 5-year Product Plan", "Able to 'see around corners' for where our products need to be positioned", "Oversee price administration", "Co-create product line price strategies" and keep "External awareness of major competitor product lines, marketing strategies, current system types, and relative costs".Source
• Your websiteETS FAQs: off-peak rates can save "as much as 50% or more" off the standard rate; ETS can replace wood stoves, stand alone, or supplement a heat pump; storage heaters "can serve as a battery" for renewable power. A Virtual Home Experience tours the products room by room.Source

Run one annual survey of dealers, utilities and contract customers: buying reasons, lost deals and why, competing products (heat pumps, electric boilers, other flares), price sensitivity and wished-for features. Feed results into the plan and share a summary back with respondents.

A plan built on what buyers say beats one built on internal guesses, and asking builds loyalty.

• Low response

  Keep it to ten minutes and offer a summary.

• HiringSenior Manager of Products & Innovation (Dickinson, posted October 12, 2026): "Leader of development and execution of 5-year Product Plan", "Able to 'see around corners' for where our products need to be positioned", "Oversee price administration", "Co-create product line price strategies" and keep "External awareness of major competitor product lines, marketing strategies, current system types, and relative costs".Source
• HiringProduct Support Technician (Dickinson, still open): "technical support to homeowners, contractors, and other customers", "Develop resources to aid in the installation and troubleshooting", "Run reports on technical calls and warranty information" and "Poll customers concerning product satisfaction".Source
• HiringSales Coordinator (Dickinson, posted October 19, 2026): "assist in representing the steel fabrication capabilities of Steffes in the selling and promotion of products", quoting, customer forecasting, and helping sales "with cold calls, sales promotions, customer satisfaction surveys".Source
• Competitor researchRivals' own homepages: Zeeco ("number one choice for combustion and environmental solutions", with flare systems, field services and rental equipment) and Cimarron ("a leader in emission management solutions for the oil and gas industry", with air- and gas-assisted flares and vapor combustion units) compete for flares; Electro Industries sells electric boilers such as the Mini EZBoiler for hydronic heating, the alternative a contractor weighs against an ETS hydronic furnace.See the research Source

Translate the ETS section, product pages, manuals and troubleshooting into French under /fr/, add a French phone line, and run regular installer training in the Montreal area with a Preferred Installer badge on dealer pages.

A market with a grant this size rewards the brand that is easiest to buy and install in French.

• Grant ends

  Keep the pages useful on savings alone.

• Your newsQuébec push in 2026: the ETS team exhibited at the Montreal Home Show in March ("connects with homeowners and installers"), Steffes welcomed Geoservices Climatisation in June, and the site has Québec dealer resources plus a Preferred Installer Program application in English and French. 85 of the dealers in the locator are in Québec.Source
• Your websiteThe Québec LogisVert page: "Save $22K" - Hydro-Québec offers $15,000 to homeowners who install a central ETS system and $7,000 more with an efficient heat pump, "covering nearly the full system and installation cost". It lays out six steps and has French versions (/ets/subventions-logisvert-dhydro-quebec/ and others), but the English and French versions are not linked with hreflang tags.Source
• Hydro-QuébecHydro-Québec's LogisVert residential page: "Receive a $22,000 grant when you purchase and install an ETS system and central heat pump"; for ETS, homeowners go to "the list of authorized installers" and the grant "will be deducted directly from the installer's invoice". The Québec government funds part of the ETS grant under its 2030 Plan for a Green Economy.Source
• Your websiteThe dealer locator already holds the data the dealer pages leave out: 461 dealers with street address, city, postal code and coordinates, 460 with a phone number and 320 with a website. By region: Minnesota 217, Québec 85, Wisconsin 53, Nova Scotia 39, Colorado 17, North Dakota 17, Wyoming 7, Pennsylvania 6. The same province or state is entered several ways (for example "QC", "Quebec" and "Québec"; "MN", "Minnesota" and "Minn").Source

Run the tour on a tablet at every show and give dealers a QR card that opens it with their name and the local savings. Track how many tours lead to a dealer contact.

Seeing the heater in a home makes an unfamiliar product concrete.

• Tablet setup at shows

  Offline copy ready.

• Your websiteETS FAQs: off-peak rates can save "as much as 50% or more" off the standard rate; ETS can replace wood stoves, stand alone, or supplement a heat pump; storage heaters "can serve as a battery" for renewable power. A Virtual Home Experience tours the products room by room.Source
• Your newsQuébec push in 2026: the ETS team exhibited at the Montreal Home Show in March ("connects with homeowners and installers"), Steffes welcomed Geoservices Climatisation in June, and the site has Québec dealer resources plus a Preferred Installer Program application in English and French. 85 of the dealers in the locator are in Québec.Source

Publish a yearly report comparing heating costs by fuel and region with off-peak ETS, using public fuel prices and the rate schedules Steffes Connect follows. Send regional findings to local press and utilities each October.

Original data earns press and links every year and positions Steffes as the expert on off-peak heating.

• Price swings

  Date the report and show ranges.

• Your websitePower company pages: six benefit pages (kWh sales, peaks, deferred upgrades, satisfaction, scale, sustainability), each with a case study, for example a Minnesota member-owned cooperative that added about 709,000 kWh of off-peak sales in the first year. Steffes Connect, the web-based control app, follows each utility's rate schedule (the transceiver reports every five seconds), and a form asks utilities to submit rate schedules that are not yet listed.Source
• Your websiteETS FAQs: off-peak rates can save "as much as 50% or more" off the standard rate; ETS can replace wood stoves, stand alone, or supplement a heat pump; storage heaters "can serve as a battery" for renewable power. A Virtual Home Experience tours the products room by room.Source
• Your websiteThe dealer locator already holds the data the dealer pages leave out: 461 dealers with street address, city, postal code and coordinates, 460 with a phone number and 320 with a website. By region: Minnesota 217, Québec 85, Wisconsin 53, Nova Scotia 39, Colorado 17, North Dakota 17, Wyoming 7, Pennsylvania 6. The same province or state is entered several ways (for example "QC", "Quebec" and "Québec"; "MN", "Minnesota" and "Minn").Source

Add a page per plant (Dickinson, Grand Forks, Shelby) with open roles, shifts, pay ranges and photos, link each culture story to the matching plant's jobs, and add a "jobs near you" block to every news post.

Candidates comparing employers want pay and shifts; the existing stories give proof, the plant pages give the next step.

• Pay transparency concerns

  Publish ranges, not exact rates.

• HiringSteffes's job board lists 53 open roles, all posted between August and October 2026: welders, paint line and machine operators, assemblers (including ETS assembly), quality and maintenance staff across Dickinson and Grand Forks, North Dakota, and Shelby, North Carolina (day, night and weekend shifts in Shelby), plus field service in Midland, Texas and Wyoming, and 2027 engineering interns for ETS and Oil & Gas.Source
• Your newsRecent news: Steffes Contract showcased its capabilities at Design-2-Part in Charlotte (June 2025); North Carolina Congressman Tim Moore visited the Shelby plant (October 2025); Steffes was inducted into the North Dakota Business Hall of Fame (June 2026) and named one of Prairie Business's 50 Best Places to Work for the 12th year (September 2026). Most 2026 posts are about people and culture.Source

Inventory every plugin and third-party script on steffes.com and steffesoil.com, remove what is unused, keep plugins updated on a schedule, add a content security policy, and set up uptime and Core Web Vitals alerts.

A lean, maintained site is faster and safer, and it protects the dealer and customer data held in forms.

• Breaking features

  Test on a staging copy first.

• Google PageSpeedHomepage, mobile, tested October 20, 2026: performance 24/100 (desktop 33). Real Chrome visitors fail Core Web Vitals: the main content takes 5.3 seconds to appear at the 75th percentile (Google's "good" mark is 2.5 s), 29% slower than a year earlier, and layout shift is 0.18 (good is 0.1); responsiveness is fine (INP about 120-140 ms). In the lab test the largest element, the homepage slider image, appears after 18.8 s; the page weighs 4.8 MB with 73 requests; Google Tag Manager adds 733 KB and the Facebook feed 288 KB; unused JavaScript is 729 KB and render-blocking requests cost about 3.8 s.Source
• Your websiteThe page sitemap (102 URLs) also lists 12 URLs that only redirect (11 old /oil-gas/ pages now on steffesoil.com and a survey link), a page titled "test" containing raw slider shortcodes, a duplicate /home/ page, /contact-us-2/, six /etsold/ pages (for example Nova Scotia home show rebates) and employee pages: holiday parties in Dickinson, Grand Forks and Shelby, pumpkin and holiday decorating contests, an employee referral form and a summer business update. Every page also shows a WordPress toolbar to logged-out visitors.Source
• HiringSenior Manager of Products & Innovation (Dickinson, posted October 12, 2026): "Leader of development and execution of 5-year Product Plan", "Able to 'see around corners' for where our products need to be positioned", "Oversee price administration", "Co-create product line price strategies" and keep "External awareness of major competitor product lines, marketing strategies, current system types, and relative costs".Source