TheFork is building DACH: a Hamburg marketing specialist for territory plans and German translations, and a DACH business development rep taking inbound calls from restaurants. But the German-language App Store listing, the first thing a German or Austrian diner sees before installing, opens with the TheFork Festival "vom 15. Februar bis 30. März 2024" and lists the countries where TheFork is used as France, Spain, Italy, the UK, the Netherlands, Belgium, Switzerland, Portugal, Denmark, Sweden and Australia. Germany and Austria are missing, so a diner in Hamburg or Vienna reads that the app is not for them, under a promotion that ended over two years ago.
First action
Replace the German description's first paragraph and country list today.
How to measure it
Install conversion from DACH store page views
- Now
- –
- Target
- +15%
- By
- 60 days
Steps
Audit every language
List dated promotions and country lists in all store descriptions (Apple and Google).
App marketing manager 1 day
Rewrite DACH copy
Local cities, restaurant counts, Yums in euros, no expired dates.
Marketing Specialist - Restaurant Offer Analyst (DACH) 2 days
Local screenshots
German restaurants and reviews in the screenshots.
App marketing manager 3 days
Publish
German and Austrian storefronts first, then the other languages.
App marketing manager 1 day
Test
Two screenshot sets with product page optimisation.
App marketing manager 4 weeks
Measure
Store conversion and installs by market in AppsFlyer.
Senior Growth Analyst weekly
Set the routine
Every campaign brief includes a store-copy removal date.
CRM and loyalty manager ongoing
Why it works
Rewrite the German and Austrian store pages for local diners: lead with the restaurant count and real reviews in their own cities (Berlin, Hamburg, Munich, Vienna), Yums in euros, and screenshots of German restaurants. Remove the dated Festival copy, correct the country list, and set a routine so every seasonal promotion is removed from all store languages when it ends. Then test two icon/screenshot sets with Apple's product page optimisation and track installs per market in AppsFlyer.
The store page is the last step before an install, and a page that seems to exclude the reader's country loses them at that step. It costs a day of copywriting and gives the new DACH sales team diner demand to point to when they call restaurants.
Ready to use
ChecklistApp Store copy check
[ ] No expired promotion dates in any language [ ] Country list matches the markets you sell in (incl. Germany, Austria) [ ] Local cities and restaurant counts per storefront [ ] Yums value in the local currency [ ] Local screenshots [ ] Promotion end date logged in the campaign brief [ ] Owner per store language
Risks and how to handle them
Germany is a smaller supply market today
Name the cities where restaurant supply is strong and grow the list as sales signs more.
Copy drifts again
Give each store language one owner and a quarterly check.
Evidence
- App StoreGerman App Store listing ("TheFork - Restaurantguide", 4.79 from 22,364 ratings; Austria 4.84 from 9,654) opens with the "TheFork Festival ... vom 15. Februar bis 30. März 2024", a promotion that ended over two years ago, and lists where TheFork is used as France, Spain, Italy, the UK, the Netherlands, Belgium, Switzerland, Portugal, Denmark, Sweden and Australia: Germany and Austria are not named. Checked October 22, 2026.Source
- HiringMarketing Specialist - Restaurant Offer Analyst (Hamburg, posted October 22, 2026): "Define territory plans by analyzing market potential and assigning priority areas to sales teams across DACH"; "Optimize restaurant content and merchandising on the platform"; "influencer campaign tracking, local partner events, and community activations"; German and English "essential for translations and local market execution".Source
- HiringBusiness Development Representative (DACH Market, Barcelona, posted October 2, 2026): handles "inbound calls" and contacts "restaurants owners, who want first information about TheFork"; sells "promotions, advanced software tool, booking widgets installed on the restaurant website, training & marketing solutions" until the restaurant "is successfully published online on TheFork and affiliate websites".Source
- HiringSenior Growth Analyst (Central Marketing, Growth Analytics, Barcelona, posted October 7, 2026; a six-month cover from December 2026): leads analysis for "Media (paid activities) and Loyalty (retention & CRM)"; tracks "acquisition, activation, retention, bookings, CAC, LTV, ROAs/ROI"; must "Ensure tracking consistency and data quality across channels, web/app touchpoints"; runs "A/B tests and incrementality studies"; evaluates incentives "(discounts, rewards)" on "repeat rate, margin, and churn"; and will "Implement AI agents and automated alerting systems to detect real-time performance anomalies". Tools named: PowerBI, AppsFlyer; levers named: paid, CRM, SEO/ASO, app marketing.Source