Trainline growth playbook

Publish /media (and a downloadable media kit) in two weeks with what Trainline has already said in public: over 90 million visits a month, over 12 million monthly app users in the UK, nine in ten UK transactions in the app, a young audience, first-party data and the ad-tech partners (Pubmatic, Teads, DoubleVerify, Brand Metrics). Add formats with specs, audience segments (commuters, students, weekend and European leisure), two case studies with results, a brand-safety note and a short brief form that routes to the sales team. Link it from the footer and the partnerships page, and give it a page on trainlinegroup.com.

Media buyers shortlist publishers from what they can find and forward. A clear page turns the facts Trainline already owns into inbound briefs, and gives the new GM and sellers one link to send.

[ ] Headline audience: visits, app users, app share of transactions
[ ] Audience segments (commuters, students, leisure, Europe)
[ ] Formats with specs (display, native, video, CRM, confirmation page)
[ ] Programmatic and direct options; ad-tech partners
[ ] Brand safety and measurement (DoubleVerify, Brand Metrics)
[ ] Two case studies with results
[ ] Brief form routed to sales
[ ] Linked from footer and partnerships page

• Numbers go stale

  Date each figure and refresh every quarter.

• Too many small enquiries

  Ask for budget range on the form.

• HiringGeneral Manager, Trainline Media (London, posted October 1, 2026): Trainline Media is "an emerging part of Trainline's strategy" that "is moving from an early pilot into its next phase of growth"; the GM will "help sharpen how Trainline Media presents itself to the market", "Represent Trainline Media externally, building awareness and credibility with the media and advertising buying community", lead "a team of more than ten people across sales, advertising operations, client success and strategy" and design processes "including client delivery and billing".Source
• Your websiteThe Affiliate and Partnership Programmes page has four ways to partner. Affiliate, Distribution and Ancillary & Brand each link to a page of their own; the Trainline Media box lists "Display advertising, Sponsored content, Audience targeting, CRM and email partnerships, Custom media solutions", "Fees and commission: Negotiable", and its "Learn more about Trainline Media" panel offers only an email address. The 5,689-URL CMS sitemap has no Trainline Media or advertising page, and /media and /advertising return 404 (checked October 22, 2026).Source
• Your websiteAncillary & Brand Partnerships page: "over 90 million visits per month"; products are CRM campaigns (email or push), web integration ("contextual placement on our confirmation page") and app integration; contact by email.Source
• Trainline press releaseTrainline's media-offer release: "more than nine out of ten UK transactions and two-thirds of European transactions via its app"; first-party data available to advertisers "for the first time"; ad-tech partners Pubmatic, Teads, DoubleVerify and Brand Metrics; "over 12 million monthly app users in the UK alone"; "a predominantly young customer base"; tickets from more than 300 operators in over 40 countries.Source
• HiringSenior Advertising Sales Manager, Trainline Media (posted September 24, 2026): wins and grows "media agency and direct client accounts", sells across "programmatic, display, and native and video formats", and must "Provide clients with clear performance metrics and actionable insights, demonstrating ROI".Source

Add the missing translations for the default set in every locale, add a build check that fails when a key has no text, and review the strip on the English, German, Dutch and Swiss pages with a non-UK connection.

Reassurance copy exists to lift conversion; showing keys does the opposite and looks broken to first-time visitors.

• Other components have the same gap

  Run the key check across the site.

• Your websiteHomepage reassurance strip: the site code shows it to visitors outside Great Britain, with its own copy for Italy, Spain and France and a default set for everyone else. On the English homepage loaded from the US, all four lines of the default set read as raw keys ("components.subFooter.variant18" to "variant21"); the Austrian German, Dutch and Swiss French homepages show the same keys after their translated lines (five fetches, October 22, 2026). Visitors in Great Britain do not see this strip.Source
• Google PageSpeedChrome UX Report (real mobile visitors, October 22, 2026): the homepage fails Core Web Vitals, with Interaction to Next Paint 520 ms (Google's "poor" band starts at 500 ms) and layout shift 0.17; the whole site is at INP 477 ms and CLS 0.28 ("poor" above 0.25), and loading (LCP 2.47 s) is 13% slower than before. Lab test: mobile score 30, main content at 10.7 s, 2.9 MB with 2.2 MB of JavaScript (about 1 MB unused); Google Tag Manager blocks the main thread for 509 ms.Source

Fill in dates and prizes, or set the page to noindex until it is ready. Add a booking link for matchday journeys, track entries and bookings per draw, and add a pre-publish check for brackets and "XXX" in CMS pages.

A sponsorship page with placeholders reads as unfinished to fans and to the club; a finished one sells matchday trips.

• Prizes not confirmed yet

  Unpublish until they are.

• Your website"The Lucky Train" page (in the sitemap, updated October 20, 2026), a monthly draw for Burnley fans with a VIP draw that needs a Trainline booking reference, is live with template text: "You have until 5pm on [DATE]", prizes listed as "XXX", and entry opening "[9:00 UK time (GMT/BST)], beginning on [01 November 2026]".Source
• Your websiteSitemaps hold about 107,900 URLs in 14 locales, including roughly 33,000 German-language timetable pages (such as /de-at/bahn-fahrplan/manchester-nach-london), 30,000 Swiss French, 30,000 Dutch and 26,000 Swiss Italian. The press section's newest pages are holiday travel updates, and the last "Travel Trends Report" page dates from February 2023. Business pages include insights such as "Business travel in a post-COVID-19 world".Source

Audit tags in Google Tag Manager and remove or delay those not needed before the first search; split the homepage bundle so the search form loads first; reserve space for banners and promos that shift the page. Track INP and CLS by page type each week.

The search form is the start of every booking, and Google uses these signals in rankings for route searches.

• Losing tracking

  Move tags server-side before removing them.

• Google PageSpeedChrome UX Report (real mobile visitors, October 22, 2026): the homepage fails Core Web Vitals, with Interaction to Next Paint 520 ms (Google's "poor" band starts at 500 ms) and layout shift 0.17; the whole site is at INP 477 ms and CLS 0.28 ("poor" above 0.25), and loading (LCP 2.47 s) is 13% slower than before. Lab test: mobile score 30, main content at 10.7 s, 2.9 MB with 2.2 MB of JavaScript (about 1 MB unused); Google Tag Manager blocks the main thread for 509 ms.Source
• Your websiteHomepage: meta description "Save 61% on UK Rail"; promotes a digital Railcard ("Save a 1/3 on travel"), "Get up to 20% off stays with Genius Booking.com", coach suggestions, Best Fare Finder, Ticket Alert, split tickets and Flexi Season tickets; "over 270 rail and coach operators in 45 countries".Source

For eligible customers without a Railcard, show the saving on the fares they are looking at and the trips needed to break even, with one tap to buy the right card and apply it to this booking.

A saving on the trip in front of the customer is more persuasive than a generic one-third.

• Customers buy the wrong card

  Use the quiz logic to recommend.

• HiringSenior Engineering Manager - Customer Growth (posted August 27, 2026): leads web, backend and mobile squads whose "current focus is across railcards growth, railcards retention and adoption, subscriptions, and customer value exchange", with "a key role in how Trainline communicates value and pricing to customers".Source
• Your websiteRailcards page: Trainline sells seven of the nine UK Railcards digitally; the Disabled Persons Railcard and Veterans Railcard "are not available to buy with us. We are currently working on the ability to verify eligibility." Most cost £35 a year or £80 for three years; renewal pages exist for each Railcard; a Railcard quiz asks age, who you travel with and region.Source
• Your websiteHomepage: meta description "Save 61% on UK Rail"; promotes a digital Railcard ("Save a 1/3 on travel"), "Get up to 20% off stays with Genius Booking.com", coach suggestions, Best Fare Finder, Ticket Alert, split tickets and Flexi Season tickets; "over 270 rail and coach operators in 45 countries".Source

For each market, agree one brand lift study per platform and a geo holdout (regions without upper-funnel spend) to measure app installs and bookings. Report brand lift and incremental bookings together.

Brand spend is easier to defend, and easier to cut well, when it is tied to incremental bookings.

• Holdouts too small

  Use larger regions for fewer weeks.

• HiringBrand hiring: an interim Senior Brand Manager (posted September 30, 2026) to "own the UK brand strategy" and "Own UK brand tracking"; an interim Brand Manager for a market (October 22); and an interim Brand Paid Media Manager (October 22) running "upper- and mid-funnel brand campaigns across YouTube, Meta, TikTok, and Snapchat in the UK, France, Italy, and Spain" and overseeing "in-platform brand lift studies".Source
• App StoreUK App Store: "Trainline: Cheap UK, EU Trains", 4.92 from 380,307 ratings, updated October 19, 2026.Source

Send app and email reminders 30, 7 and 1 days before expiry, showing what the customer saved last year and offering the three-year card first where available.

Customers who see last year's saving renew more, and three-year cards lock in retention.

• Savings shown are small

  Show trips taken as well.

• HiringSenior Engineering Manager - Customer Growth (posted August 27, 2026): leads web, backend and mobile squads whose "current focus is across railcards growth, railcards retention and adoption, subscriptions, and customer value exchange", with "a key role in how Trainline communicates value and pricing to customers".Source
• Your websiteRailcards page: Trainline sells seven of the nine UK Railcards digitally; the Disabled Persons Railcard and Veterans Railcard "are not available to buy with us. We are currently working on the ability to verify eligibility." Most cost £35 a year or £80 for three years; renewal pages exist for each Railcard; a Railcard quiz asks age, who you travel with and region.Source

Build document upload and verification (benefit letters, veteran ID) with manual review at first, then partner checks; promote assistance features to the same customers.

These are loyal, frequent travellers, and selling their card keeps their bookings with Trainline.

• Data protection

  Delete documents after checks.

• Your websiteRailcards page: Trainline sells seven of the nine UK Railcards digitally; the Disabled Persons Railcard and Veterans Railcard "are not available to buy with us. We are currently working on the ability to verify eligibility." Most cost £35 a year or £80 for three years; renewal pages exist for each Railcard; a Railcard quiz asks age, who you travel with and region.Source
• HiringSenior Engineering Manager - Customer Growth (posted August 27, 2026): leads web, backend and mobile squads whose "current focus is across railcards growth, railcards retention and adoption, subscriptions, and customer value exchange", with "a key role in how Trainline communicates value and pricing to customers".Source

Show offers on the confirmation page by trip type: a hotel for one-way or overnight trips, car hire at rural stations, insurance for European trips, attractions for weekend returns. Test revenue per booking and customer satisfaction.

Relevant offers earn more and annoy less than the same banner for every trip.

• Clutter at confirmation

  One offer at a time.

• HiringNew Business and monetisation: a Brand Proposition Lead (September 16) for the area "where Trainline is exploring new product verticals and entering new markets"; a Data Scientist, New Business (October 22) on growth "beyond train tickets. From insurance and protection to hotels, car hire, attractions"; and a Product Manager, Monetisation (October 19) for "Partnerships or Insurance", to "scale these areas significantly over the next three years" for "millions of active customers every week across the UK, France, Italy and Spain".Source
• Your websiteAncillary & Brand Partnerships page: "over 90 million visits per month"; products are CRM campaigns (email or push), web integration ("contextual placement on our confirmation page") and app integration; contact by email.Source
• Your websiteHomepage: meta description "Save 61% on UK Rail"; promotes a digital Railcard ("Save a 1/3 on travel"), "Get up to 20% off stays with Genius Booking.com", coach suggestions, Best Fare Finder, Ticket Alert, split tickets and Flexi Season tickets; "over 270 rail and coach operators in 45 countries".Source

Define six privacy-safe segments from journey and Railcard data, publish them on the media page with sizes, and sell them direct and through programmatic deals.

Named segments with sizes are how agencies plan, and they lift price per impression.

• Consent limits reach

  Use contextual signals as well.

• HiringSenior Advertising Sales Manager, Trainline Media (posted September 24, 2026): wins and grows "media agency and direct client accounts", sells across "programmatic, display, and native and video formats", and must "Provide clients with clear performance metrics and actionable insights, demonstrating ROI".Source
• Trainline press releaseTrainline's media-offer release: "more than nine out of ten UK transactions and two-thirds of European transactions via its app"; first-party data available to advertisers "for the first time"; ad-tech partners Pubmatic, Teads, DoubleVerify and Brand Metrics; "over 12 million monthly app users in the UK alone"; "a predominantly young customer base"; tickets from more than 300 operators in over 40 countries.Source
• Your websiteRailcards page: Trainline sells seven of the nine UK Railcards digitally; the Disabled Persons Railcard and Veterans Railcard "are not available to buy with us. We are currently working on the ability to verify eligibility." Most cost £35 a year or £80 for three years; renewal pages exist for each Railcard; a Railcard quiz asks age, who you travel with and region.Source

Report traffic and bookings by locale and page type, improve the top 500 pages per locale (prices in local currency, Railcard and pass tips, booking widget above the fold), and prune pages with no traffic.

A few thousand pages likely earn most of the traffic; improving them pays more than adding more.

• Pruning drops traffic

  Redirect to the closest route page.

• Your websiteSitemaps hold about 107,900 URLs in 14 locales, including roughly 33,000 German-language timetable pages (such as /de-at/bahn-fahrplan/manchester-nach-london), 30,000 Swiss French, 30,000 Dutch and 26,000 Swiss Italian. The press section's newest pages are holiday travel updates, and the last "Travel Trends Report" page dates from February 2023. Business pages include insights such as "Business travel in a post-COVID-19 world".Source
• Your websiteHomepage reassurance strip: the site code shows it to visitors outside Great Britain, with its own copy for Italy, Spain and France and a default set for everyone else. On the English homepage loaded from the US, all four lines of the default set read as raw keys ("components.subFooter.variant18" to "variant21"); the Austrian German, Dutch and Swiss French homepages show the same keys after their translated lines (five fetches, October 22, 2026). Visitors in Great Britain do not see this strip.Source

Replace the old insights with current data on rail versus air and car for business trips, and launch a self-serve business account with invoicing and expense export for small firms.

Small businesses are a large, underserved group, and current content brings in their searches.

• Cannibalises managed accounts

  Keep it for small firms only.

• HiringAlso open: a Senior Product Manager, International Supply (bringing "new carriers and markets" onto the platform), a Data Analyst for Enterprise Solutions, "our B2B arm" serving business travellers and partners, and a machine learning build-out (Head of Machine Learning Engineering, ML Engineering Manager, Senior ML Engineer). Every post: "more than 1,000 Trainliners" across London, Paris, Barcelona, Milan, Edinburgh and Madrid.Source
• Your websiteSitemaps hold about 107,900 URLs in 14 locales, including roughly 33,000 German-language timetable pages (such as /de-at/bahn-fahrplan/manchester-nach-london), 30,000 Swiss French, 30,000 Dutch and 26,000 Swiss Italian. The press section's newest pages are holiday travel updates, and the last "Travel Trends Report" page dates from February 2023. Business pages include insights such as "Business travel in a post-COVID-19 world".Source

Run creator-led short videos on Railcard savings for real student trips, link to the app's Railcard purchase, and measure Railcards sold and first bookings per creative.

Students buy a Railcard once and then book through the app that sold it.

• Short-lived buyers

  Track renewals too.

• HiringBrand hiring: an interim Senior Brand Manager (posted September 30, 2026) to "own the UK brand strategy" and "Own UK brand tracking"; an interim Brand Manager for a market (October 22); and an interim Brand Paid Media Manager (October 22) running "upper- and mid-funnel brand campaigns across YouTube, Meta, TikTok, and Snapchat in the UK, France, Italy, and Spain" and overseeing "in-platform brand lift studies".Source
• Trainline press releaseTrainline's media-offer release: "more than nine out of ten UK transactions and two-thirds of European transactions via its app"; first-party data available to advertisers "for the first time"; ad-tech partners Pubmatic, Teads, DoubleVerify and Brand Metrics; "over 12 million monthly app users in the UK alone"; "a predominantly young customer base"; tickets from more than 300 operators in over 40 countries.Source
• Your websiteRailcards page: Trainline sells seven of the nine UK Railcards digitally; the Disabled Persons Railcard and Veterans Railcard "are not available to buy with us. We are currently working on the ability to verify eligibility." Most cost £35 a year or £80 for three years; renewal pages exist for each Railcard; a Railcard quiz asks age, who you travel with and region.Source
• HiringSenior Engineering Manager - Customer Growth (posted August 27, 2026): leads web, backend and mobile squads whose "current focus is across railcards growth, railcards retention and adoption, subscriptions, and customer value exchange", with "a key role in how Trainline communicates value and pricing to customers".Source

Build fixture pages with away-day routes and times, alerts for engineering works on match days, and a draw or offer per partner club; offer the format to more clubs and to advertisers as sponsorship.

Fixtures create predictable demand, and clubs give access to loyal fan audiences.

• Disruption on match days

  Lead with alerts and alternatives.

• Your website"The Lucky Train" page (in the sitemap, updated October 20, 2026), a monthly draw for Burnley fans with a VIP draw that needs a Trainline booking reference, is live with template text: "You have until 5pm on [DATE]", prizes listed as "XXX", and entry opening "[9:00 UK time (GMT/BST)], beginning on [01 November 2026]".Source
• Your websiteAncillary & Brand Partnerships page: "over 90 million visits per month"; products are CRM campaigns (email or push), web integration ("contextual placement on our confirmation page") and app integration; contact by email.Source
• HiringGeneral Manager, Trainline Media (London, posted October 1, 2026): Trainline Media is "an emerging part of Trainline's strategy" that "is moving from an early pilot into its next phase of growth"; the GM will "help sharpen how Trainline Media presents itself to the market", "Represent Trainline Media externally, building awareness and credibility with the media and advertising buying community", lead "a team of more than ten people across sales, advertising operations, client success and strategy" and design processes "including client delivery and billing".Source

Publish a monthly "best time to book" note from Price Prediction data for the top routes in each market, with charts journalists can use.

Original fare data earns coverage and links, and it reminds people to book early through Trainline.

• Data seen as promotional

  Show method and ranges.

• Your websiteSitemaps hold about 107,900 URLs in 14 locales, including roughly 33,000 German-language timetable pages (such as /de-at/bahn-fahrplan/manchester-nach-london), 30,000 Swiss French, 30,000 Dutch and 26,000 Swiss Italian. The press section's newest pages are holiday travel updates, and the last "Travel Trends Report" page dates from February 2023. Business pages include insights such as "Business travel in a post-COVID-19 world".Source
• Your websiteHomepage: meta description "Save 61% on UK Rail"; promotes a digital Railcard ("Save a 1/3 on travel"), "Get up to 20% off stays with Genius Booking.com", coach suggestions, Best Fare Finder, Ticket Alert, split tickets and Flexi Season tickets; "over 270 rail and coach operators in 45 countries".Source
• HiringNew Business and monetisation: a Brand Proposition Lead (September 16) for the area "where Trainline is exploring new product verticals and entering new markets"; a Data Scientist, New Business (October 22) on growth "beyond train tickets. From insurance and protection to hotels, car hire, attractions"; and a Product Manager, Monetisation (October 19) for "Partnerships or Insurance", to "scale these areas significantly over the next three years" for "millions of active customers every week across the UK, France, Italy and Spain".Source

Test a yearly membership that includes or discounts the Railcard, adds priority price alerts and refund help, and partner perks (hotels, attractions). Measure retention and bookings per member.

Members book more and churn less, and perks fund themselves through partners.

• Railcard scheme rules

  Agree the bundle terms first.

• HiringSenior Engineering Manager - Customer Growth (posted August 27, 2026): leads web, backend and mobile squads whose "current focus is across railcards growth, railcards retention and adoption, subscriptions, and customer value exchange", with "a key role in how Trainline communicates value and pricing to customers".Source
• Your websiteRailcards page: Trainline sells seven of the nine UK Railcards digitally; the Disabled Persons Railcard and Veterans Railcard "are not available to buy with us. We are currently working on the ability to verify eligibility." Most cost £35 a year or £80 for three years; renewal pages exist for each Railcard; a Railcard quiz asks age, who you travel with and region.Source
• HiringNew Business and monetisation: a Brand Proposition Lead (September 16) for the area "where Trainline is exploring new product verticals and entering new markets"; a Data Scientist, New Business (October 22) on growth "beyond train tickets. From insurance and protection to hotels, car hire, attractions"; and a Product Manager, Monetisation (October 19) for "Partnerships or Insurance", to "scale these areas significantly over the next three years" for "millions of active customers every week across the UK, France, Italy and Spain".Source

Pick travel cover for European rail trips: one proposition, one partner, clear claims, priced per trip; sell it in booking and post-booking, and report attach rate and claims satisfaction.

European trips involve more risk and more cancellations, so cover is a natural fit.

• Regulation

  Use a regulated partner.

• HiringNew Business and monetisation: a Brand Proposition Lead (September 16) for the area "where Trainline is exploring new product verticals and entering new markets"; a Data Scientist, New Business (October 22) on growth "beyond train tickets. From insurance and protection to hotels, car hire, attractions"; and a Product Manager, Monetisation (October 19) for "Partnerships or Insurance", to "scale these areas significantly over the next three years" for "millions of active customers every week across the UK, France, Italy and Spain".Source
• HiringAlso open: a Senior Product Manager, International Supply (bringing "new carriers and markets" onto the platform), a Data Analyst for Enterprise Solutions, "our B2B arm" serving business travellers and partners, and a machine learning build-out (Head of Machine Learning Engineering, ML Engineering Manager, Senior ML Engineer). Every post: "more than 1,000 Trainliners" across London, Paris, Barcelona, Milan, Edinburgh and Madrid.Source

Build a self-serve tool: pick stations or routes, a format and a budget, upload creative, and see results. Start with confirmation-page and app placements.

Thousands of small advertisers can add up to a large revenue line with little sales cost.

• Low-quality ads

  Approve every ad.

• HiringGeneral Manager, Trainline Media (London, posted October 1, 2026): Trainline Media is "an emerging part of Trainline's strategy" that "is moving from an early pilot into its next phase of growth"; the GM will "help sharpen how Trainline Media presents itself to the market", "Represent Trainline Media externally, building awareness and credibility with the media and advertising buying community", lead "a team of more than ten people across sales, advertising operations, client success and strategy" and design processes "including client delivery and billing".Source
• Your websiteAncillary & Brand Partnerships page: "over 90 million visits per month"; products are CRM campaigns (email or push), web integration ("contextual placement on our confirmation page") and app integration; contact by email.Source
• HiringSenior Advertising Sales Manager, Trainline Media (posted September 24, 2026): wins and grows "media agency and direct client accounts", sells across "programmatic, display, and native and video formats", and must "Provide clients with clear performance metrics and actionable insights, demonstrating ROI".Source

Publish an annual report on how people travel by rail (routes rising, booking windows, rail versus air), with local editions and a version for advertisers.

Original data earns press, gives brand campaigns a story, and supports Trainline Media sales.

• Data sensitivity

  Aggregates only.

• Your websiteSitemaps hold about 107,900 URLs in 14 locales, including roughly 33,000 German-language timetable pages (such as /de-at/bahn-fahrplan/manchester-nach-london), 30,000 Swiss French, 30,000 Dutch and 26,000 Swiss Italian. The press section's newest pages are holiday travel updates, and the last "Travel Trends Report" page dates from February 2023. Business pages include insights such as "Business travel in a post-COVID-19 world".Source
• HiringBrand hiring: an interim Senior Brand Manager (posted September 30, 2026) to "own the UK brand strategy" and "Own UK brand tracking"; an interim Brand Manager for a market (October 22); and an interim Brand Paid Media Manager (October 22) running "upper- and mid-funnel brand campaigns across YouTube, Meta, TikTok, and Snapchat in the UK, France, Italy, and Spain" and overseeing "in-platform brand lift studies".Source
• HiringGeneral Manager, Trainline Media (London, posted October 1, 2026): Trainline Media is "an emerging part of Trainline's strategy" that "is moving from an early pilot into its next phase of growth"; the GM will "help sharpen how Trainline Media presents itself to the market", "Represent Trainline Media externally, building awareness and credibility with the media and advertising buying community", lead "a team of more than ten people across sales, advertising operations, client success and strategy" and design processes "including client delivery and billing".Source

Let customers follow routes and get alerts for strikes and engineering works, with alternatives and Delay Repay help in one tap.

Useful alerts keep the app installed and bring customers back to rebook through Trainline.

• Alert fatigue

  Only for followed routes.

• Your websiteHomepage: meta description "Save 61% on UK Rail"; promotes a digital Railcard ("Save a 1/3 on travel"), "Get up to 20% off stays with Genius Booking.com", coach suggestions, Best Fare Finder, Ticket Alert, split tickets and Flexi Season tickets; "over 270 rail and coach operators in 45 countries".Source
• App StoreUK App Store: "Trainline: Cheap UK, EU Trains", 4.92 from 380,307 ratings, updated October 19, 2026.Source
• Competitor researchSplit My Fare's homepage: "Save 90% with split ticketing. No Booking Fees. Instant E-Tickets on your phone." Omio, TrainPal, Rail Europe and the train operators' own apps also sell UK and European tickets.See the research Source

Build an assistant that turns "two weeks in Italy and France by train" into an itinerary with trains, passes and hotels, bookable in one basket.

Multi-leg trips are high value and favour the platform with the widest supply.

• Wrong itineraries

  Show live fares and let users edit.

• HiringAlso open: a Senior Product Manager, International Supply (bringing "new carriers and markets" onto the platform), a Data Analyst for Enterprise Solutions, "our B2B arm" serving business travellers and partners, and a machine learning build-out (Head of Machine Learning Engineering, ML Engineering Manager, Senior ML Engineer). Every post: "more than 1,000 Trainliners" across London, Paris, Barcelona, Milan, Edinburgh and Madrid.Source
• Your websiteHomepage: meta description "Save 61% on UK Rail"; promotes a digital Railcard ("Save a 1/3 on travel"), "Get up to 20% off stays with Genius Booking.com", coach suggestions, Best Fare Finder, Ticket Alert, split tickets and Flexi Season tickets; "over 270 rail and coach operators in 45 countries".Source
• HiringNew Business and monetisation: a Brand Proposition Lead (September 16) for the area "where Trainline is exploring new product verticals and entering new markets"; a Data Scientist, New Business (October 22) on growth "beyond train tickets. From insurance and protection to hotels, car hire, attractions"; and a Product Manager, Monetisation (October 19) for "Partnerships or Insurance", to "scale these areas significantly over the next three years" for "millions of active customers every week across the UK, France, Italy and Spain".Source