The new homepage says "The wealth manager for tech professionals" with $1.2 billion under management. The structured data behind it, which Google and AI assistants read, still says "Professional wealth management from your phone" and "$1.1B", links the app under its old name, and contains a rating block whose description is "Average Client CAGR" with a best rating of 100 and one rating. Search engines read that as a 1-review star rating, and an adviser's performance number does not belong in a rating field without the context the visible pages give it.
First action
Delete the rating block and update the AUM figure today.
How to measure it
Markup fields matching visible copy
- Now
- –
- Target
- 100%
- By
- 2 weeks
Steps
Compare
Markup fields against the visible homepage.
Founding Growth Lead, Paid Marketing 1 hour
Draft new block
Positioning, AUM with as-of date, app link.
Founding Growth Lead, Paid Marketing 2 hours
Compliance review
Every number and claim.
Chief Compliance Officer 2 days
Ship
Replace the JSON-LD.
Senior Full Stack Engineer – Web & Mobile 1 hour
Validate
Rich Results Test and Search Console.
Founding Growth Lead, Paid Marketing 1 hour
Check AI answers
Ask assistants what Titan is and note changes.
Founding Growth Lead, Paid Marketing 2 weeks
Schedule checks
Quarterly when AUM updates.
Founding Growth Lead, Paid Marketing quarterly
Why it works
Replace the block with a FinancialService and Organization description that matches the page: tech professionals, dedicated advisor, SEC-registered adviser, AUM and client count with the same as-of date, the current app link, and the fee only as compliance approves it. Remove the rating block entirely. Add FAQ markup once the answers are on the page (idea 2). Validate in Google's Rich Results Test and set a quarterly check against the visible figures. All copy goes through compliance review; no performance or return claims.
The founding growth lead owns the website as part of the funnel; what search and AI assistants say about Titan is the first impression for a high-trust purchase, and it should say what the page says.
Ready to use
ChecklistHomepage markup checklist
[ ] Description matches the H1 positioning [ ] AUM and clients match the page, with the as-of date [ ] App link uses the current app name [ ] No rating block unless it holds real, compliant client reviews [ ] Fee wording approved by compliance [ ] FAQ markup only for answers visible on the page [ ] Passes the Rich Results Test
Risks and how to handle them
Search results change slowly
Request reindexing in Search Console.
Numbers drift again
Pull AUM and client count from one source for page and markup.
Evidence
- Your websiteHomepage structured data (the description search engines and AI assistants read): describes Titan as "Professional wealth management from your phone" for "tech employees and couples with $1.1B assets under management" (the page says $1.2 billion); links an App Store URL with the older app name; and contains an aggregateRating block whose "description" is "Average Client CAGR", with bestRating 100 and ratingCount 1, so a growth figure is coded as a star rating. It also lists a 0.40% annual advisory fee and a $500 minimum.Source
- Your websiteHomepage: "The wealth manager for tech professionals"; "$1.2 Billion assets under management", "10,000+ Clients", "SEC Registered Investment Advisor", founded 2017, figures "as of 9/30/2026"; a dedicated licensed wealth advisor backed by CFP professionals and tax planners; equity compensation (RSU, ISO, NSO, ESPP), tax and retirement planning; client testimonials gathered in September 2026 with disclosures; a "Titan Diversify" feature, "Diversify concentrated stock without a giant tax bill".Source
- HiringFounding Growth Lead, Paid Marketing (New York, posted September 21, 2026): owns "programmatic growth across all B2C paid channels, with reach into lifecycle marketing and our website"; must "Determine and test new paid channels for a high-trust, longer-conversion B2C product; this isn't simple ecommerce"; executes "creative direction, ad iteration, campaign structure, dashboards, and the underlying tracking/attribution setup"; builds "paid acquisition, lifecycle touchpoints, and website conversion; as one connected system". A plus: products "where conversion isn't a single click (e.g., a phone conversation is often part of the journey)". "At this stage, you're the team."Source