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  • Plan
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On this page

  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 10
  • Big bets · 3
  • Wildcards · 2
  • How we can help
Generated Oct 23, 2026
  1. Programmable
  2. Playbooks
  3. Titan
Titan logo

growth playbook · Oct 23, 2026

titan.com (opens in a new tab)

Titan growth playbook

Diagnosis

Titan (about $1.2 billion under management and 10,000+ clients) is moving to a human-advisor model for tech professionals and hiring its first growth lead for paid marketing, its first account executive and a brand designer.

The website is where those hires meet: the homepage markup still describes the old Titan and codes a growth figure as a star rating, FAQ answers are hidden from crawlers, the sitemap lists another hostname and some offering pages carry working labels.

This playbook fixes what search and AI assistants read first, then builds the long-cycle funnel: fast follow-up, funded-account conversions sent to ad platforms, persona pages, equity-timed lifecycle emails, a transfer tracker and trusted new channels. No idea here makes or depends on performance or return claims; all copy should go through compliance.

Growth Score

7/10

Biggest Opportunity

Make the funnel match the product: one consistent story in search, persona pages and ads, and conversions measured at funded accounts, not form fills.

Biggest Risk

Wealth management is a high-trust purchase in a regulated field; inconsistent or unreviewed claims cost both trust and compliance standing, while Wealthfront, Facet and traditional advisers compete for the same clients.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Rewrite the homepage's search markup: it still describes the old Titan and codes a growth figure as a star rating

    Delete the rating block and update the AUM figure today.

    High impact First result in 2 weeks
  2. 2

    Put the FAQ answers in the page, starting with fees and fiduciary duty

    Ship the four answers in the HTML.

    High impact First result in 1 month
  3. 3

    Point the sitemap at www.titan.com pages

    Fix the sitemap generator's base URL.

    High impact First result in 2 weeks

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 4Big bets · 8Fill-ins · 5Reconsider · 4
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    The new homepage says "The wealth manager for tech professionals" with $1.2 billion under management. The structured data behind it, which Google and AI assistants read, still says "Professional wealth management from your phone" and "$1.1B", links the app under its old name, and contains a rating block whose description is "Average Client CAGR" with a best rating of 100 and one rating. Search engines read that as a 1-review star rating, and an adviser's performance number does not belong in a rating field without the context the visible pages give it.

    High impactLow effort First result in 2 weeks Founding Growth Lead

    First action

    Delete the rating block and update the AUM figure today.

    How to measure it

    Markup fields matching visible copy

    Now
    –
    Target
    100%
    By
    2 weeks

    Steps

    1. 1

      Compare

      Markup fields against the visible homepage.

      Founding Growth Lead, Paid Marketing 1 hour

    2. 2

      Draft new block

      Positioning, AUM with as-of date, app link.

      Founding Growth Lead, Paid Marketing 2 hours

    3. 3

      Compliance review

      Every number and claim.

      Chief Compliance Officer 2 days

    4. 4

      Ship

      Replace the JSON-LD.

      Senior Full Stack Engineer – Web & Mobile 1 hour

    5. 5

      Validate

      Rich Results Test and Search Console.

      Founding Growth Lead, Paid Marketing 1 hour

    6. 6

      Check AI answers

      Ask assistants what Titan is and note changes.

      Founding Growth Lead, Paid Marketing 2 weeks

    7. 7

      Schedule checks

      Quarterly when AUM updates.

      Founding Growth Lead, Paid Marketing quarterly

    First result
    2 weeks
    Cost
    $0
    Owner
    Founding Growth Lead, Paid Marketing

    Smallest test

    Remove the rating block and fix the AUM figure, then check Search Console in two weeks.

    Why it works

    Replace the block with a FinancialService and Organization description that matches the page: tech professionals, dedicated advisor, SEC-registered adviser, AUM and client count with the same as-of date, the current app link, and the fee only as compliance approves it. Remove the rating block entirely. Add FAQ markup once the answers are on the page (idea 2). Validate in Google's Rich Results Test and set a quarterly check against the visible figures. All copy goes through compliance review; no performance or return claims.

    The founding growth lead owns the website as part of the funnel; what search and AI assistants say about Titan is the first impression for a high-trust purchase, and it should say what the page says.

    Ready to use

    ChecklistHomepage markup checklist

    [ ] Description matches the H1 positioning
    [ ] AUM and clients match the page, with the as-of date
    [ ] App link uses the current app name
    [ ] No rating block unless it holds real, compliant client reviews
    [ ] Fee wording approved by compliance
    [ ] FAQ markup only for answers visible on the page
    [ ] Passes the Rich Results Test

    Risks and how to handle them

    • Search results change slowly

      Request reindexing in Search Console.

    • Numbers drift again

      Pull AUM and client count from one source for page and markup.

    Evidence

    • Your websiteHomepage structured data (the description search engines and AI assistants read): describes Titan as "Professional wealth management from your phone" for "tech employees and couples with $1.1B assets under management" (the page says $1.2 billion); links an App Store URL with the older app name; and contains an aggregateRating block whose "description" is "Average Client CAGR", with bestRating 100 and ratingCount 1, so a growth figure is coded as a star rating. It also lists a 0.40% annual advisory fee and a $500 minimum.Source
    • Your websiteHomepage: "The wealth manager for tech professionals"; "$1.2 Billion assets under management", "10,000+ Clients", "SEC Registered Investment Advisor", founded 2017, figures "as of 9/30/2026"; a dedicated licensed wealth advisor backed by CFP professionals and tax planners; equity compensation (RSU, ISO, NSO, ESPP), tax and retirement planning; client testimonials gathered in September 2026 with disclosures; a "Titan Diversify" feature, "Diversify concentrated stock without a giant tax bill".Source
    • HiringFounding Growth Lead, Paid Marketing (New York, posted September 21, 2026): owns "programmatic growth across all B2C paid channels, with reach into lifecycle marketing and our website"; must "Determine and test new paid channels for a high-trust, longer-conversion B2C product; this isn't simple ecommerce"; executes "creative direction, ad iteration, campaign structure, dashboards, and the underlying tracking/attribution setup"; builds "paid acquisition, lifecycle touchpoints, and website conversion; as one connected system". A plus: products "where conversion isn't a single click (e.g., a phone conversation is often part of the journey)". "At this stage, you're the team."Source
  • 02

    "What are the fees?", "Is Titan a fiduciary?", "Is it new?" and "Is my money protected?" are the questions a cautious prospect asks before booking a call. On the homepage only the questions are in the HTML; the answers load when opened, so search engines and AI assistants cannot quote Titan's own answers.

    High impactLow effort First result in 1 month Founding Growth Lead

    First action

    Ship the four answers in the HTML.

    How to measure it

    Call bookings per homepage visit

    Now
    –
    Target
    +10%
    By
    60 days

    Steps

    1. 1

      Collect answers

      Approved wording.

      Chief Compliance Officer 2 days

    2. 2

      Render in HTML

      Accordion with answers present.

      Senior Full Stack Engineer – Web & Mobile 1 day

    3. 3

      Add markup

      FAQ structured data.

      Senior Full Stack Engineer – Web & Mobile 2 hours

    4. 4

      Link details

      Fees, custody, registration.

      Founding Growth Lead, Paid Marketing 1 day

    5. 5

      Reuse

      On /call-booking.

      Founding Growth Lead, Paid Marketing 1 day

    6. 6

      Measure

      Booking rate.

      Founding Growth Lead, Paid Marketing monthly

    First result
    1 month
    Cost
    $0
    Owner
    Founding Growth Lead, Paid Marketing

    Smallest test

    Render the fees answer first.

    Why it works

    Render the answers in the HTML (keep the accordion), add FAQ markup, and link each answer to its detail page (fees, custody and protection, SEC registration). Reuse them on /call-booking. All copy goes through compliance review; no performance or return claims.

    Clear answers to trust questions reduce drop-off before the call and give AI assistants Titan's wording instead of a guess.

    Risks and how to handle them

    • Regulatory wording

      Compliance owns the text.

    Evidence

    • Your websiteHomepage FAQ: the questions "Is Titan a fiduciary?", "What are the fees?", "I haven't heard of Titan. Is it new?" and "Is my money protected if something happens to Titan?" are in the page HTML, but their answers are not; they load only when a visitor opens them.Source
    • Your websiteHomepage: "The wealth manager for tech professionals"; "$1.2 Billion assets under management", "10,000+ Clients", "SEC Registered Investment Advisor", founded 2017, figures "as of 9/30/2026"; a dedicated licensed wealth advisor backed by CFP professionals and tax planners; equity compensation (RSU, ISO, NSO, ESPP), tax and retirement planning; client testimonials gathered in September 2026 with disclosures; a "Titan Diversify" feature, "Diversify concentrated stock without a giant tax bill".Source
    • HiringFounding Growth Lead, Paid Marketing (New York, posted September 21, 2026): owns "programmatic growth across all B2C paid channels, with reach into lifecycle marketing and our website"; must "Determine and test new paid channels for a high-trust, longer-conversion B2C product; this isn't simple ecommerce"; executes "creative direction, ad iteration, campaign structure, dashboards, and the underlying tracking/attribution setup"; builds "paid acquisition, lifecycle touchpoints, and website conversion; as one connected system". A plus: products "where conversion isn't a single click (e.g., a phone conversation is often part of the journey)". "At this stage, you're the team."Source
  • 03

    Every one of the 109 URLs in Titan's sitemap is listed on a different hostname rather than www.titan.com, and robots.txt names a second sitemap on that hostname. Search engines are told about pages on a host that is not the canonical site, which weakens indexing of the offering and blog pages.

    High impactLow effort First result in 2 weeks Founding Growth Lead

    First action

    Fix the sitemap generator's base URL.

    How to measure it

    Indexed offering and blog pages

    Now
    –
    Target
    +30%
    By
    60 days

    Steps

    1. 1

      Fix base URL

      In the sitemap generator.

      Senior Full Stack Engineer – Web & Mobile 1 hour

    2. 2

      Edit robots.txt

      One sitemap line.

      Senior Full Stack Engineer – Web & Mobile 10 minutes

    3. 3

      Resubmit

      Search Console.

      Founding Growth Lead, Paid Marketing 10 minutes

    4. 4

      Check hosts

      Only the public site answers crawlers.

      Senior Full Stack Engineer – Web & Mobile 1 day

    5. 5

      Monitor

      Coverage report.

      Founding Growth Lead, Paid Marketing 2 weeks

    6. 6

      Add to release checks

      Sitemap host test.

      Senior Full Stack Engineer – Web & Mobile 1 day

    First result
    2 weeks
    Cost
    $0
    Owner
    Founding Growth Lead, Paid Marketing

    Smallest test

    Fix it today and watch coverage.

    Why it works

    Regenerate the sitemap with www.titan.com URLs, remove the second sitemap line from robots.txt, and resubmit in Search Console. Make sure only the public site serves pages to crawlers.

    A correct sitemap is the cheapest way to get new offering pages and articles found.

    Risks and how to handle them

    • Duplicate pages already indexed

      Canonical tags point to www.titan.com.

    Evidence

    • Your websiteSitemap (checked October 22, 2026): all 109 URLs are listed on a different hostname rather than www.titan.com, and robots.txt names two sitemaps, one of them on that other hostname.Source
    • Your websiteOfferings: personas for big tech, startup employees, couples in tech, heirs, business owners, liquidity events and career transitions; strategies including Flagship, Opportunities, Offshore, Smart Treasury, direct indexing, automated stocks and bonds, crypto, venture and credit; 63 blog posts; one employer-specific page under /work/. /call-booking offers a "free 20-min call".Source
  • 04

    Some indexable offering pages in the sitemap have campaign codes as browser titles, one has a sample-page tag for a partner fund with another fund's description, and /call-booking's description speaks only to "tech couples". For a wealth manager, a page that looks unfinished costs trust.

    Medium impactLow effort First result in 2 weeks Founding Growth Lead

    First action

    List every page whose title or description does not match its content.

    How to measure it

    Clean page metadata

    Now
    –
    Target
    100%
    By
    2 weeks

    Steps

    1. 1

      Audit

      All 109 sitemap pages.

      Founding Growth Lead, Paid Marketing 1 day

    2. 2

      Unpublish samples

      Draft pages.

      Senior Full Stack Engineer – Web & Mobile 1 hour

    3. 3

      Noindex ad pages

      Where they duplicate.

      Senior Full Stack Engineer – Web & Mobile 1 hour

    4. 4

      Rewrite

      Titles and descriptions.

      Founding Growth Lead, Paid Marketing 1 day

    5. 5

      Review

      Fund pages with compliance.

      Chief Compliance Officer 2 days

    6. 6

      Prevent

      Publishing checklist.

      Founding Growth Lead, Paid Marketing 1 day

    First result
    2 weeks
    Cost
    $0
    Owner
    Founding Growth Lead, Paid Marketing

    Smallest test

    Fix the call-booking description first.

    Why it works

    Give ad landing pages real titles and noindex them if they duplicate persona pages, unpublish sample pages, match each description to its page, and write a general description for /call-booking. All copy goes through compliance review; no performance or return claims.

    Clean titles and descriptions protect trust in search results and in shared links.

    Risks and how to handle them

    • Ad pages lose quality score

      Keep them live, just not indexed.

    Evidence

    • Your websiteOlder offering pages in the sitemap and indexable: ad landing pages whose browser titles are campaign codes, and a page whose title carries a sample-page tag for one partner fund while its description describes a different fund. The /call-booking page's description is written for "tech couples".Source
    • Your websiteOfferings: personas for big tech, startup employees, couples in tech, heirs, business owners, liquidity events and career transitions; strategies including Flagship, Opportunities, Offshore, Smart Treasury, direct indexing, automated stocks and bonds, crypto, venture and credit; 63 blog posts; one employer-specific page under /work/. /call-booking offers a "free 20-min call".Source
  • 05

    In Google's phone test the homepage downloads 10.2 MB and plays seven autoplay background videos; the main heading takes 4.8 s to appear. Real visitors pass Core Web Vitals overall, but paid clicks from new visitors on mobile networks get the slow first load.

    Medium impactLow effort First result in 1 month Senior Full Stack Engineer

    First action

    Lazy-load the six videos below the hero.

    How to measure it

    Paid mobile bounce

    Now
    –
    Target
    -15%
    By
    60 days

    Steps

    1. 1

      Lazy-load

      Videos below the fold.

      Senior Full Stack Engineer – Web & Mobile 1 day

    2. 2

      Posters

      Mobile images.

      Brand Designer 2 days

    3. 3

      Retest

      PageSpeed.

      Senior Full Stack Engineer – Web & Mobile 1 hour

    4. 4

      Paid variant

      Light landing page.

      Founding Growth Lead, Paid Marketing 1 week

    5. 5

      A/B test

      Bounce and bookings.

      Founding Growth Lead, Paid Marketing 3 weeks

    6. 6

      Keep budget

      Weight budget per page.

      Senior Full Stack Engineer – Web & Mobile ongoing

    First result
    1 month
    Cost
    Engineering time
    Owner
    Senior Full Stack Engineer – Web & Mobile

    Smallest test

    Lazy-load and rerun the test.

    Why it works

    Load videos only when they scroll into view, use poster images on mobile, and keep the hero text first. Point paid traffic to a lighter landing page variant and compare.

    Paid visitors are the least patient; a lighter first view protects spend.

    Risks and how to handle them

    • Brand feel lost

      Keep one hero video on desktop.

    Evidence

    • Google PageSpeedMobile lab test (October 22, 2026): performance 74/100, largest contentful paint 4.8 s (the LCP element is the hero heading), the homepage downloads 10.2 MB and plays seven autoplay background videos. Real Chrome visitors pass Core Web Vitals (LCP about 2.5 s, interaction 105 ms).Source
    • HiringFounding Growth Lead, Paid Marketing (New York, posted September 21, 2026): owns "programmatic growth across all B2C paid channels, with reach into lifecycle marketing and our website"; must "Determine and test new paid channels for a high-trust, longer-conversion B2C product; this isn't simple ecommerce"; executes "creative direction, ad iteration, campaign structure, dashboards, and the underlying tracking/attribution setup"; builds "paid acquisition, lifecycle touchpoints, and website conversion; as one connected system". A plus: products "where conversion isn't a single click (e.g., a phone conversation is often part of the journey)". "At this stage, you're the team."Source
  • 06

    Titan says it gets significant organic inbound leads and is hiring its first AE to turn them into funded clients. In a high-trust purchase, the first hour after someone asks for help is when they are most open.

    High impactLow effort First result in 1 month Founding Account Executive

    First action

    Measure today's time from sign-up to first call.

    How to measure it

    Lead-to-funded conversion

    Now
    –
    Target
    +20%
    By
    1 quarter

    Steps

    1. 1

      Measure speed

      Current time to first touch.

      Founding Account Executive 1 day

    2. 2

      Add questions

      Two fields.

      Senior Full Stack Engineer – Web & Mobile 1 day

    3. 3

      Route

      One-hour alerts.

      Founding Growth Lead, Paid Marketing 2 days

    4. 4

      Opener

      Equity decision one-pager.

      Wealth Advisor, VP 1 week

    5. 5

      Sequence

      For no-shows.

      Founding Growth Lead, Paid Marketing 1 week

    6. 6

      Track

      Speed to fund.

      Founding Account Executive weekly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Founding Account Executive

    Smallest test

    Call one week of leads within an hour.

    Why it works

    Ask two questions at sign-up (employer stage and equity type), route to the AE within an hour, and open with a one-page view of their next vest or exercise decision. Follow up those who do not book with a short sequence. All copy goes through compliance review; no performance or return claims.

    Fast, specific follow-up is the biggest lever on conversion when a phone call is part of the journey.

    Risks and how to handle them

    • Too pushy for wealth clients

      Offer a booked time instead of a cold call.

    Evidence

    • HiringFounding Account Executive (Client Development Advisor): Titan "is building its first dedicated sales team"; the AE owns "first conversation to funded client", including "driving account transfers to completion" (ACATs, rollovers, ACH); "Titan generates significant organic inbound leads per month"; "Re-engage and nurture prospects who haven't taken next steps"; numbers are "funded clients, funded assets, conversion rate, and speed to fund"; Series 65 required.Source
    • HiringFounding Growth Lead, Paid Marketing (New York, posted September 21, 2026): owns "programmatic growth across all B2C paid channels, with reach into lifecycle marketing and our website"; must "Determine and test new paid channels for a high-trust, longer-conversion B2C product; this isn't simple ecommerce"; executes "creative direction, ad iteration, campaign structure, dashboards, and the underlying tracking/attribution setup"; builds "paid acquisition, lifecycle touchpoints, and website conversion; as one connected system". A plus: products "where conversion isn't a single click (e.g., a phone conversation is often part of the journey)". "At this stage, you're the team."Source
    • Your websiteEquity compensation page: "What to Do With RSUs After Vesting | Equity Planning | Titan"; "Plan before RSUs vest, lockups expire, or concentrated equity quietly compounds into risk"; "These decisions repeat every vest, quarter, and year".Source

This quarter 10

The core plays for the next three months.

  • 07

    The growth lead must build tracking for a product where "conversion isn't a single click". If ad platforms only see form fills, they optimise for people who book calls, not people who fund accounts.

    High impactMedium effort First result in 1 quarter Founding Growth Lead

    First action

    Map each funnel stage to a CRM event.

    How to measure it

    Cost per funded client

    Now
    –
    Target
    -25%
    By
    2 quarters

    Steps

    1. 1

      Define stages

      Call, open, funded.

      Founding Growth Lead, Paid Marketing 1 week

    2. 2

      CRM events

      Timestamps.

      Senior Full Stack Engineer – Web & Mobile 2 weeks

    3. 3

      Connect platforms

      Offline conversion APIs.

      Founding Growth Lead, Paid Marketing 2 weeks

    4. 4

      Consent

      Privacy review.

      Chief Compliance Officer 1 week

    5. 5

      Switch bidding

      Funded as target.

      Founding Growth Lead, Paid Marketing 1 month

    6. 6

      Report

      Weekly cost per funded.

      Founding Growth Lead, Paid Marketing weekly

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    Founding Growth Lead, Paid Marketing

    Smallest test

    Send one conversion type to one platform.

    Why it works

    Pass offline conversions (call held, account opened, transfer completed) from the CRM to Meta, Google and LinkedIn with consented first-party data, and bid on funded accounts.

    Long-cycle businesses waste budget when ads optimise for the wrong step.

    Risks and how to handle them

    • Low conversion volume

      Start with opened accounts as the target.

    Evidence

    • HiringFounding Growth Lead, Paid Marketing (New York, posted September 21, 2026): owns "programmatic growth across all B2C paid channels, with reach into lifecycle marketing and our website"; must "Determine and test new paid channels for a high-trust, longer-conversion B2C product; this isn't simple ecommerce"; executes "creative direction, ad iteration, campaign structure, dashboards, and the underlying tracking/attribution setup"; builds "paid acquisition, lifecycle touchpoints, and website conversion; as one connected system". A plus: products "where conversion isn't a single click (e.g., a phone conversation is often part of the journey)". "At this stage, you're the team."Source
    • HiringFounding Account Executive (Client Development Advisor): Titan "is building its first dedicated sales team"; the AE owns "first conversation to funded client", including "driving account transfers to completion" (ACATs, rollovers, ACH); "Titan generates significant organic inbound leads per month"; "Re-engage and nurture prospects who haven't taken next steps"; numbers are "funded clients, funded assets, conversion rate, and speed to fund"; Series 65 required.Source
    • HiringClient Services Associate: the primary contact "for clients completing brokerage and retirement account transfers (ACATs, 401K rollovers)", "navigating what can often be a confusing process"; also onboarding and KYC/AML. Wealth Advisor (VP and SVP) roles grow books of high-net-worth clients; engineering roles cover web, mobile and infrastructure.Source
  • 08

    Titan has persona pages for big tech, startup employees, couples, heirs and business owners, plus older ad pages with code titles in a different template. Paid visitors may land on pages that do not look like the new brand.

    High impactMedium effort First result in 1 quarter Founding Growth Lead

    First action

    Pick the two personas with the most ad spend.

    How to measure it

    Persona page booking rate

    Now
    –
    Target
    +20%
    By
    1 quarter

    Steps

    1. 1

      Pick personas

      By spend.

      Founding Growth Lead, Paid Marketing 1 week

    2. 2

      Design

      New template.

      Brand Designer 2 weeks

    3. 3

      Copy

      Persona problems.

      Founding Growth Lead, Paid Marketing 1 week

    4. 4

      Compliance

      Review.

      Chief Compliance Officer 1 week

    5. 5

      Launch

      With ad sets.

      Founding Growth Lead, Paid Marketing 1 week

    6. 6

      Retire old

      Redirect.

      Senior Full Stack Engineer – Web & Mobile 1 day

    First result
    1 quarter
    Cost
    Design time
    Owner
    Founding Growth Lead, Paid Marketing

    Smallest test

    Rebuild one persona page.

    Why it works

    Rebuild one landing page per persona in the new homepage style, matched to its ad set and keyword list, with a clear call-booking step. Retire the old ad pages. All copy goes through compliance review; no performance or return claims.

    Message match between ad and page lifts conversion and keeps the brand consistent.

    Risks and how to handle them

    • Small samples

      Run tests for at least four weeks.

    Evidence

    • Your websiteOlder offering pages in the sitemap and indexable: ad landing pages whose browser titles are campaign codes, and a page whose title carries a sample-page tag for one partner fund while its description describes a different fund. The /call-booking page's description is written for "tech couples".Source
    • Your websiteOfferings: personas for big tech, startup employees, couples in tech, heirs, business owners, liquidity events and career transitions; strategies including Flagship, Opportunities, Offshore, Smart Treasury, direct indexing, automated stocks and bonds, crypto, venture and credit; 63 blog posts; one employer-specific page under /work/. /call-booking offers a "free 20-min call".Source
    • HiringBrand Designer (posted October 20, 2026): "Titan's visual identity is the first thing clients see"; owns how Titan looks on "web, social, campaigns, decks, merch, and the product itself"; grows the brand "into a full system"; owns "how Titan looks on Instagram, LinkedIn, YouTube".Source
  • 09

    Titan's clients work at large tech companies, and its equity page says decisions "repeat every vest, quarter, and year". Searches like "RSU vesting schedule at [employer]" and "ESPP at [employer]" come from exactly Titan's market.

    High impactMedium effort First result in 1 quarter Founding Growth Lead

    First action

    Pick ten employers from the client base.

    How to measure it

    Guide-sourced bookings

    Now
    –
    Target
    100 a month
    By
    2 quarters

    Steps

    1. 1

      Pick employers

      Ten largest.

      Founding Growth Lead, Paid Marketing 1 week

    2. 2

      Research plans

      Public documents.

      Wealth Advisor, VP 1 month

    3. 3

      Write

      Guides.

      Founding Growth Lead, Paid Marketing 1 month

    4. 4

      Compliance

      Review.

      Chief Compliance Officer 2 weeks

    5. 5

      Publish

      With booking CTA.

      Senior Full Stack Engineer – Web & Mobile 1 week

    6. 6

      Update

      Yearly.

      Founding Growth Lead, Paid Marketing yearly

    First result
    1 quarter
    Cost
    Writing time
    Owner
    Founding Growth Lead, Paid Marketing

    Smallest test

    Publish one guide.

    Why it works

    Publish guides for the largest employers among clients, built from public plan documents: vesting patterns, ESPP terms, trading windows and tax points, each with a call to book a review. All copy goes through compliance review; no performance or return claims.

    Employer-specific searches are high intent and few wealth managers answer them well.

    Risks and how to handle them

    • Employer trademarks

      Use names factually only.

    Evidence

    • Your websiteEquity compensation page: "What to Do With RSUs After Vesting | Equity Planning | Titan"; "Plan before RSUs vest, lockups expire, or concentrated equity quietly compounds into risk"; "These decisions repeat every vest, quarter, and year".Source
    • Your websiteHomepage: "The wealth manager for tech professionals"; "$1.2 Billion assets under management", "10,000+ Clients", "SEC Registered Investment Advisor", founded 2017, figures "as of 9/30/2026"; a dedicated licensed wealth advisor backed by CFP professionals and tax planners; equity compensation (RSU, ISO, NSO, ESPP), tax and retirement planning; client testimonials gathered in September 2026 with disclosures; a "Titan Diversify" feature, "Diversify concentrated stock without a giant tax bill".Source
    • Your websiteOfferings: personas for big tech, startup employees, couples in tech, heirs, business owners, liquidity events and career transitions; strategies including Flagship, Opportunities, Offshore, Smart Treasury, direct indexing, automated stocks and bonds, crypto, venture and credit; 63 blog posts; one employer-specific page under /work/. /call-booking offers a "free 20-min call".Source
  • 10

    Leads who do not book now still face a decision at their next vest, open trading window or tax deadline. The AE is asked to "re-engage and nurture prospects".

    High impactMedium effort First result in 1 quarter Founding Growth Lead

    First action

    Add a "next vest month" field.

    How to measure it

    Nurture-to-booking rate

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Add field

      Next vest month.

      Senior Full Stack Engineer – Web & Mobile 1 day

    2. 2

      Write emails

      Four moments.

      Founding Growth Lead, Paid Marketing 2 weeks

    3. 3

      Compliance

      Review.

      Chief Compliance Officer 1 week

    4. 4

      Automate

      Triggers.

      Founding Growth Lead, Paid Marketing 1 week

    5. 5

      AE follow-up

      Replies.

      Founding Account Executive ongoing

    6. 6

      Measure

      Bookings.

      Founding Growth Lead, Paid Marketing monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Founding Growth Lead, Paid Marketing

    Smallest test

    Send one vest-timed email.

    Why it works

    Ask for the next vest month at sign-up, and send a short, useful note two weeks before it with a booking link. Add year-end tax and ESPP purchase reminders. All copy goes through compliance review; no performance or return claims.

    Timing beats frequency: the right email at the decision moment converts better than a weekly newsletter.

    Risks and how to handle them

    • Wrong dates

      Let leads update them.

    Evidence

    • Your websiteEquity compensation page: "What to Do With RSUs After Vesting | Equity Planning | Titan"; "Plan before RSUs vest, lockups expire, or concentrated equity quietly compounds into risk"; "These decisions repeat every vest, quarter, and year".Source
    • HiringFounding Account Executive (Client Development Advisor): Titan "is building its first dedicated sales team"; the AE owns "first conversation to funded client", including "driving account transfers to completion" (ACATs, rollovers, ACH); "Titan generates significant organic inbound leads per month"; "Re-engage and nurture prospects who haven't taken next steps"; numbers are "funded clients, funded assets, conversion rate, and speed to fund"; Series 65 required.Source
    • HiringFounding Growth Lead, Paid Marketing (New York, posted September 21, 2026): owns "programmatic growth across all B2C paid channels, with reach into lifecycle marketing and our website"; must "Determine and test new paid channels for a high-trust, longer-conversion B2C product; this isn't simple ecommerce"; executes "creative direction, ad iteration, campaign structure, dashboards, and the underlying tracking/attribution setup"; builds "paid acquisition, lifecycle touchpoints, and website conversion; as one connected system". A plus: products "where conversion isn't a single click (e.g., a phone conversation is often part of the journey)". "At this stage, you're the team."Source
  • 11

    Titan is hiring a Client Services Associate for transfers, "what can often be a confusing process", and the AE is measured on speed to fund. Between "yes" and "funded" is where clients wait and worry.

    High impactMedium effort First result in 1 quarter Client Services Associate

    First action

    List the transfer steps and average times.

    How to measure it

    Median days to fund

    Now
    –
    Target
    -25%
    By
    2 quarters

    Steps

    1. 1

      Map steps

      Transfer stages.

      Client Services Associate 1 week

    2. 2

      Data feed

      Status from custodian.

      Senior Full Stack Engineer – Web & Mobile 1 month

    3. 3

      App view

      Tracker.

      Senior Full Stack Engineer – Web & Mobile 1 month

    4. 4

      Emails

      Status changes.

      Founding Growth Lead, Paid Marketing 2 weeks

    5. 5

      Alerts

      Stuck transfers.

      Client Services Associate 1 week

    6. 6

      Measure

      Days to fund.

      Founding Account Executive monthly

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    Client Services Associate

    Smallest test

    Email status by hand for ten transfers.

    Why it works

    Show each transfer's status in the app and by email (submitted, at the other firm, received, invested) with expected dates and a contact. Flag stuck transfers to Client Services.

    Visible progress reduces drop-off and support load during the riskiest step.

    Risks and how to handle them

    • Custodian data gaps

      Show the last known step.

    Evidence

    • HiringClient Services Associate: the primary contact "for clients completing brokerage and retirement account transfers (ACATs, 401K rollovers)", "navigating what can often be a confusing process"; also onboarding and KYC/AML. Wealth Advisor (VP and SVP) roles grow books of high-net-worth clients; engineering roles cover web, mobile and infrastructure.Source
    • HiringFounding Account Executive (Client Development Advisor): Titan "is building its first dedicated sales team"; the AE owns "first conversation to funded client", including "driving account transfers to completion" (ACATs, rollovers, ACH); "Titan generates significant organic inbound leads per month"; "Re-engage and nurture prospects who haven't taken next steps"; numbers are "funded clients, funded assets, conversion rate, and speed to fund"; Series 65 required.Source
    • App StoreiOS app "Titan: Your Wealth Team": 4.62 stars from 7,039 ratings, updated October 2026.Source
  • 12

    Titan has a couples-in-tech persona and testimonials from couples with equity at several employers. Couples decide together, so a call with one partner often stalls.

    Medium impactLow effort First result in 1 quarter Wealth Advisor

    First action

    Add the joint option to the booking form.

    How to measure it

    Joint-call close rate

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Form option

      Joint call.

      Senior Full Stack Engineer – Web & Mobile 1 day

    2. 2

      Pre-call form

      Both partners.

      Wealth Advisor, VP 1 week

    3. 3

      Household view

      Template.

      Wealth Advisor, VP 2 weeks

    4. 4

      Train

      AEs and advisors.

      Founding Account Executive 1 week

    5. 5

      Promote

      Couples ads.

      Founding Growth Lead, Paid Marketing 1 month

    6. 6

      Measure

      Close rate.

      Founding Account Executive monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Wealth Advisor, VP

    Smallest test

    Run five joint calls.

    Why it works

    Offer a joint call option on /call-booking, send a short pre-call form for both partners' equity, and have the advisor show one household view. All copy goes through compliance review; no performance or return claims.

    Both decision makers in the room shortens the cycle.

    Risks and how to handle them

    • Scheduling

      Offer evening slots.

    Evidence

    • Your websiteOfferings: personas for big tech, startup employees, couples in tech, heirs, business owners, liquidity events and career transitions; strategies including Flagship, Opportunities, Offshore, Smart Treasury, direct indexing, automated stocks and bonds, crypto, venture and credit; 63 blog posts; one employer-specific page under /work/. /call-booking offers a "free 20-min call".Source
    • Your websiteHomepage: "The wealth manager for tech professionals"; "$1.2 Billion assets under management", "10,000+ Clients", "SEC Registered Investment Advisor", founded 2017, figures "as of 9/30/2026"; a dedicated licensed wealth advisor backed by CFP professionals and tax planners; equity compensation (RSU, ISO, NSO, ESPP), tax and retirement planning; client testimonials gathered in September 2026 with disclosures; a "Titan Diversify" feature, "Diversify concentrated stock without a giant tax bill".Source
  • 13

    Titan promotes Diversify for concentrated stock "without a giant tax bill". People with one big stock position want to see their own situation before talking to anyone.

    Medium impactMedium effort First result in 1 quarter Founding Growth Lead

    First action

    Write the tool's inputs and outputs with compliance.

    How to measure it

    Tool-to-booking rate

    Now
    –
    Target
    10%
    By
    2 quarters

    Steps

    1. 1

      Spec

      Inputs and outputs.

      Founding Growth Lead, Paid Marketing 1 week

    2. 2

      Compliance

      Approve wording.

      Chief Compliance Officer 2 weeks

    3. 3

      Build

      Web tool.

      Senior Full Stack Engineer – Web & Mobile 1 month

    4. 4

      Design

      Brand.

      Brand Designer 2 weeks

    5. 5

      Launch

      Ads and email.

      Founding Growth Lead, Paid Marketing 2 weeks

    6. 6

      Measure

      Bookings.

      Founding Growth Lead, Paid Marketing monthly

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    Founding Growth Lead, Paid Marketing

    Smallest test

    Ship a spreadsheet version first.

    Why it works

    Build a simple educational tool: enter shares, cost basis and holding period, see the tax lots and the questions to ask, then book a call. No forecasts or return figures. All copy goes through compliance review; no performance or return claims.

    A tool turns a general claim into a personal reason to talk to an advisor.

    Risks and how to handle them

    • Seen as advice

      Clear educational labels.

    Evidence

    • Your websiteHomepage: "The wealth manager for tech professionals"; "$1.2 Billion assets under management", "10,000+ Clients", "SEC Registered Investment Advisor", founded 2017, figures "as of 9/30/2026"; a dedicated licensed wealth advisor backed by CFP professionals and tax planners; equity compensation (RSU, ISO, NSO, ESPP), tax and retirement planning; client testimonials gathered in September 2026 with disclosures; a "Titan Diversify" feature, "Diversify concentrated stock without a giant tax bill".Source
    • Your websiteEquity compensation page: "What to Do With RSUs After Vesting | Equity Planning | Titan"; "Plan before RSUs vest, lockups expire, or concentrated equity quietly compounds into risk"; "These decisions repeat every vest, quarter, and year".Source
  • 14

    Titan has 10,000+ clients and a 4.62-star app from 7,039 ratings. Tech professionals talk about equity with colleagues; a referral from a coworker is the strongest trust signal there is.

    Medium impactLow effort First result in 1 quarter Founding Account Executive

    First action

    Ask compliance what a referral program needs.

    How to measure it

    Referral share of new clients

    Now
    –
    Target
    15%
    By
    2 quarters

    Steps

    1. 1

      Rules check

      Disclosures.

      Chief Compliance Officer 2 weeks

    2. 2

      Moments

      Three triggers.

      Founding Growth Lead, Paid Marketing 1 week

    3. 3

      In-app option

      Introduce a colleague.

      Senior Full Stack Engineer – Web & Mobile 1 month

    4. 4

      Advisor ask

      In reviews.

      Wealth Advisor, VP ongoing

    5. 5

      Track

      Referral source.

      Founding Growth Lead, Paid Marketing 1 week

    6. 6

      Measure

      Funded referrals.

      Founding Account Executive monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Founding Account Executive

    Smallest test

    Ask ten happy clients for an introduction.

    Why it works

    Add an "introduce a colleague" option after milestone moments (first plan delivered, transfer complete), with compliance-approved wording and any required disclosures, and track referred calls. All copy goes through compliance review; no performance or return claims.

    Referrals carry trust that ads cannot buy.

    Risks and how to handle them

    • Regulatory requirements

      Compliance owns the program.

    Evidence

    • App StoreiOS app "Titan: Your Wealth Team": 4.62 stars from 7,039 ratings, updated October 2026.Source
    • Your websiteHomepage: "The wealth manager for tech professionals"; "$1.2 Billion assets under management", "10,000+ Clients", "SEC Registered Investment Advisor", founded 2017, figures "as of 9/30/2026"; a dedicated licensed wealth advisor backed by CFP professionals and tax planners; equity compensation (RSU, ISO, NSO, ESPP), tax and retirement planning; client testimonials gathered in September 2026 with disclosures; a "Titan Diversify" feature, "Diversify concentrated stock without a giant tax bill".Source
    • HiringFounding Account Executive (Client Development Advisor): Titan "is building its first dedicated sales team"; the AE owns "first conversation to funded client", including "driving account transfers to completion" (ACATs, rollovers, ACH); "Titan generates significant organic inbound leads per month"; "Re-engage and nurture prospects who haven't taken next steps"; numbers are "funded clients, funded assets, conversion rate, and speed to fund"; Series 65 required.Source
  • 15

    The Brand Designer will own Titan on Instagram, LinkedIn and YouTube. Tech professionals look for clear explanations of RSUs, ISOs and ESPPs.

    Medium impactMedium effort First result in 1 quarter Brand Designer

    First action

    List the ten questions advisors hear most.

    How to measure it

    Bookings from social

    Now
    –
    Target
    50 a month
    By
    2 quarters

    Steps

    1. 1

      Questions

      From advisors.

      Wealth Advisor, VP 1 week

    2. 2

      Template

      Brand system.

      Brand Designer 2 weeks

    3. 3

      Produce

      Weekly.

      Brand Designer weekly

    4. 4

      Compliance

      Review.

      Chief Compliance Officer weekly

    5. 5

      Post

      LinkedIn and YouTube.

      Brand Designer weekly

    6. 6

      Measure

      Bookings.

      Founding Growth Lead, Paid Marketing monthly

    First result
    1 quarter
    Cost
    Production time
    Owner
    Brand Designer

    Smallest test

    Post three explainers.

    Why it works

    Make a weekly 60-second explainer from advisor questions, in a fixed template, and link each to the matching guide and booking page. All copy goes through compliance review; no performance or return claims.

    Useful, consistent content builds the trust a long-cycle purchase needs.

    Risks and how to handle them

    • Review delays

      Batch reviews weekly.

    Evidence

    • HiringBrand Designer (posted October 20, 2026): "Titan's visual identity is the first thing clients see"; owns how Titan looks on "web, social, campaigns, decks, merch, and the product itself"; grows the brand "into a full system"; owns "how Titan looks on Instagram, LinkedIn, YouTube".Source
    • Your websiteEquity compensation page: "What to Do With RSUs After Vesting | Equity Planning | Titan"; "Plan before RSUs vest, lockups expire, or concentrated equity quietly compounds into risk"; "These decisions repeat every vest, quarter, and year".Source
    • Your websiteOfferings: personas for big tech, startup employees, couples in tech, heirs, business owners, liquidity events and career transitions; strategies including Flagship, Opportunities, Offshore, Smart Treasury, direct indexing, automated stocks and bonds, crypto, venture and credit; 63 blog posts; one employer-specific page under /work/. /call-booking offers a "free 20-min call".Source
  • 16

    The growth lead is asked to find new paid channels for a high-trust product. Search and social ads are crowded; tech newsletters and podcasts lend trust from a voice the reader already follows.

    Medium impactMedium effort First result in 1 quarter Founding Growth Lead

    First action

    List ten newsletters and podcasts with tech audiences.

    How to measure it

    Sponsorship cost per funded

    Now
    –
    Target
    At or below social
    By
    2 quarters

    Steps

    1. 1

      List

      Ten outlets.

      Founding Growth Lead, Paid Marketing 1 week

    2. 2

      Book three

      Small tests.

      Founding Growth Lead, Paid Marketing 2 weeks

    3. 3

      Copy

      Host-read scripts.

      Founding Growth Lead, Paid Marketing 1 week

    4. 4

      Compliance

      Review.

      Chief Compliance Officer 1 week

    5. 5

      Track

      Links and codes.

      Founding Growth Lead, Paid Marketing ongoing

    6. 6

      Decide

      Scale or stop.

      Founding Growth Lead, Paid Marketing 1 quarter

    First result
    1 quarter
    Cost
    Test budget
    Owner
    Founding Growth Lead, Paid Marketing

    Smallest test

    Book one newsletter.

    Why it works

    Run three small sponsorship tests with distinct links and an equity-review offer; measure cost per booked call and per funded client against social ads. All copy goes through compliance review; no performance or return claims.

    Borrowed trust shortens the path for a product where a call is part of the journey.

    Risks and how to handle them

    • Hard to attribute

      Ask "how did you hear" on the booking form.

    Evidence

    • HiringFounding Growth Lead, Paid Marketing (New York, posted September 21, 2026): owns "programmatic growth across all B2C paid channels, with reach into lifecycle marketing and our website"; must "Determine and test new paid channels for a high-trust, longer-conversion B2C product; this isn't simple ecommerce"; executes "creative direction, ad iteration, campaign structure, dashboards, and the underlying tracking/attribution setup"; builds "paid acquisition, lifecycle touchpoints, and website conversion; as one connected system". A plus: products "where conversion isn't a single click (e.g., a phone conversation is often part of the journey)". "At this stage, you're the team."Source
    • Competitor researchRivals' own homepages: Wealthfront, "Money works better here", automated portfolios and cash; Facet, "Financial advice from CERTIFIED FINANCIAL PLANNER professionals at an affordable flat fee".Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    Titan's premise is that AI lets one advisor "deliver what used to take a team". The first call is usually spent gathering facts.

    High impactHigh effort First result in 3 quarters Wealth Advisor

    First action

    Pilot with five prospects using a manual prep.

    How to measure it

    Prepared-call close rate

    Now
    –
    Target
    +25%
    By
    3 quarters

    Steps

    1. 1

      Define prep

      What advisors need.

      Wealth Advisor, VP 2 weeks

    2. 2

      Upload flow

      Secure upload.

      Senior Full Stack Engineer – Web & Mobile 1 month

    3. 3

      Draft view

      Vests and concentration.

      Senior Full Stack Engineer – Web & Mobile 1 quarter

    4. 4

      Security review

      Data handling.

      Chief Compliance Officer 1 month

    5. 5

      Pilot

      Five prospects.

      Founding Account Executive 1 month

    6. 6

      Scale

      All bookings.

      Founding Growth Lead, Paid Marketing 1 quarter

    First result
    3 quarters
    Cost
    Engineering time
    Owner
    Wealth Advisor, VP

    Smallest test

    Prepare five calls by hand.

    Why it works

    Let prospects upload equity grant documents and statements before the call; prepare a draft picture of their vests, concentration and tax questions for the advisor to walk through. All copy goes through compliance review; no performance or return claims.

    A first meeting that already knows the client's situation is the clearest demonstration of Titan's model.

    Risks and how to handle them

    • Data sensitivity

      Strict access and retention.

    Evidence

    • HiringEvery Titan post: "every American deserves an elite wealth team"; AI "lets one wealth advisor deliver what used to take a team"; backed by a16z, General Catalyst, Accel, Y Combinator and others.Source
    • HiringFounding Account Executive (Client Development Advisor): Titan "is building its first dedicated sales team"; the AE owns "first conversation to funded client", including "driving account transfers to completion" (ACATs, rollovers, ACH); "Titan generates significant organic inbound leads per month"; "Re-engage and nurture prospects who haven't taken next steps"; numbers are "funded clients, funded assets, conversion rate, and speed to fund"; Series 65 required.Source
    • Your websiteEquity compensation page: "What to Do With RSUs After Vesting | Equity Planning | Titan"; "Plan before RSUs vest, lockups expire, or concentrated equity quietly compounds into risk"; "These decisions repeat every vest, quarter, and year".Source
  • 18

    Titan has pages for startup employees and liquidity events. When a company announces a tender or IPO, many employees face the same decisions at once.

    High impactHigh effort First result in 4 quarters Founding Growth Lead

    First action

    Write the generic IPO and tender guides.

    How to measure it

    Event-sourced clients

    Now
    –
    Target
    200 a year
    By
    4 quarters

    Steps

    1. 1

      Guides

      IPO and tender.

      Wealth Advisor, VP 1 month

    2. 2

      Compliance

      Review.

      Chief Compliance Officer 2 weeks

    3. 3

      Webinar format

      Reusable.

      Founding Growth Lead, Paid Marketing 1 month

    4. 4

      Monitor events

      Public announcements.

      Founding Growth Lead, Paid Marketing ongoing

    5. 5

      Launch

      Per event.

      Founding Growth Lead, Paid Marketing per event

    6. 6

      Measure

      Funded clients.

      Founding Account Executive quarterly

    First result
    4 quarters
    Cost
    Staff time
    Owner
    Founding Growth Lead, Paid Marketing

    Smallest test

    Run one webinar on tender offers.

    Why it works

    Build a repeatable program: a guide per event type, a webinar invitation, and an advisor team ready for volume, launched when a public liquidity event is announced. All copy goes through compliance review; no performance or return claims.

    Events create clusters of high-need prospects with a deadline.

    Risks and how to handle them

    • Volume spikes

      Pre-book advisor capacity.

    Evidence

    • Your websiteOfferings: personas for big tech, startup employees, couples in tech, heirs, business owners, liquidity events and career transitions; strategies including Flagship, Opportunities, Offshore, Smart Treasury, direct indexing, automated stocks and bonds, crypto, venture and credit; 63 blog posts; one employer-specific page under /work/. /call-booking offers a "free 20-min call".Source
    • Your websiteEquity compensation page: "What to Do With RSUs After Vesting | Equity Planning | Titan"; "Plan before RSUs vest, lockups expire, or concentrated equity quietly compounds into risk"; "These decisions repeat every vest, quarter, and year".Source
    • HiringFounding Account Executive (Client Development Advisor): Titan "is building its first dedicated sales team"; the AE owns "first conversation to funded client", including "driving account transfers to completion" (ACATs, rollovers, ACH); "Titan generates significant organic inbound leads per month"; "Re-engage and nurture prospects who haven't taken next steps"; numbers are "funded clients, funded assets, conversion rate, and speed to fund"; Series 65 required.Source
  • 19

    Titan plans equity for thousands of tech professionals. Aggregate facts (share of net worth in one stock, common tax mistakes, ESPP participation) are newsworthy.

    High impactMedium effort First result in 3 quarters Founding Growth Lead

    First action

    Pick five questions to answer.

    How to measure it

    Report downloads

    Now
    –
    Target
    10,000
    By
    1 year

    Steps

    1. 1

      Questions

      Five.

      Founding Growth Lead, Paid Marketing 1 week

    2. 2

      Analyze

      Aggregated data.

      Wealth Advisor, VP 2 months

    3. 3

      Privacy

      Thresholds.

      Chief Compliance Officer 1 month

    4. 4

      Design

      Report.

      Brand Designer 1 month

    5. 5

      Launch

      Press and social.

      Founding Growth Lead, Paid Marketing 1 month

    6. 6

      Use in sales

      AE talk tracks.

      Founding Account Executive ongoing

    First result
    3 quarters
    Cost
    Analyst time
    Owner
    Founding Growth Lead, Paid Marketing

    Smallest test

    Publish one chart.

    Why it works

    Publish a yearly report with no performance data: concentration, planning gaps and tax patterns, with privacy thresholds. Launch on LinkedIn and with press. All copy goes through compliance review; no performance or return claims.

    Original data earns links and coverage, and positions Titan as the expert on tech wealth.

    Risks and how to handle them

    • Client privacy

      Aggregate only.

    Evidence

    • Your websiteHomepage: "The wealth manager for tech professionals"; "$1.2 Billion assets under management", "10,000+ Clients", "SEC Registered Investment Advisor", founded 2017, figures "as of 9/30/2026"; a dedicated licensed wealth advisor backed by CFP professionals and tax planners; equity compensation (RSU, ISO, NSO, ESPP), tax and retirement planning; client testimonials gathered in September 2026 with disclosures; a "Titan Diversify" feature, "Diversify concentrated stock without a giant tax bill".Source
    • Your websiteEquity compensation page: "What to Do With RSUs After Vesting | Equity Planning | Titan"; "Plan before RSUs vest, lockups expire, or concentrated equity quietly compounds into risk"; "These decisions repeat every vest, quarter, and year".Source
    • HiringBrand Designer (posted October 20, 2026): "Titan's visual identity is the first thing clients see"; owns how Titan looks on "web, social, campaigns, decks, merch, and the product itself"; grows the brand "into a full system"; owns "how Titan looks on Instagram, LinkedIn, YouTube".Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 20

    Titan already has one employer-specific page. Employers want their staff to understand equity they grant.

    Medium impactMedium effort First result in 2 quarters Founding Account Executive

    First action

    Offer one session to a startup HR team.

    How to measure it

    Workplace-sourced clients

    Now
    –
    Target
    50 a quarter
    By
    2 quarters

    Steps

    1. 1

      Session

      Format.

      Wealth Advisor, VP 2 weeks

    2. 2

      Compliance

      Review.

      Chief Compliance Officer 1 week

    3. 3

      Outreach

      HR teams.

      Founding Account Executive 1 month

    4. 4

      Employer pages

      Template.

      Senior Full Stack Engineer – Web & Mobile 2 weeks

    5. 5

      Run

      Sessions.

      Wealth Advisor, VP monthly

    6. 6

      Measure

      Clients.

      Founding Account Executive monthly

    First result
    2 quarters
    Cost
    Staff time
    Owner
    Founding Account Executive

    Smallest test

    Run one session.

    Why it works

    Offer free equity education sessions to HR teams at growth-stage companies, with an employer page and booking link. All copy goes through compliance review; no performance or return claims.

    Employer endorsement brings trust and volume.

    Risks and how to handle them

    • Seen as solicitation

      Keep sessions educational.

    Evidence

    • Your websiteOfferings: personas for big tech, startup employees, couples in tech, heirs, business owners, liquidity events and career transitions; strategies including Flagship, Opportunities, Offshore, Smart Treasury, direct indexing, automated stocks and bonds, crypto, venture and credit; 63 blog posts; one employer-specific page under /work/. /call-booking offers a "free 20-min call".Source
    • Your websiteHomepage: "The wealth manager for tech professionals"; "$1.2 Billion assets under management", "10,000+ Clients", "SEC Registered Investment Advisor", founded 2017, figures "as of 9/30/2026"; a dedicated licensed wealth advisor backed by CFP professionals and tax planners; equity compensation (RSU, ISO, NSO, ESPP), tax and retirement planning; client testimonials gathered in September 2026 with disclosures; a "Titan Diversify" feature, "Diversify concentrated stock without a giant tax bill".Source
  • 21

    The homepage says $1.2 billion as of 9/30/2026, the search markup says $1.1B and job posts say "over $1 billion". Inconsistent figures look careless in a regulated business.

    Low impactLow effort First result in 1 month Founding Growth Lead

    First action

    List every place AUM appears.

    How to measure it

    Figure consistency

    Now
    –
    Target
    100%
    By
    1 month

    Steps

    1. 1

      List

      Every mention.

      Founding Growth Lead, Paid Marketing 1 day

    2. 2

      Source

      One field.

      Senior Full Stack Engineer – Web & Mobile 1 day

    3. 3

      Connect

      Page and markup.

      Senior Full Stack Engineer – Web & Mobile 2 days

    4. 4

      Templates

      Job posts and decks.

      Founding Growth Lead, Paid Marketing 1 day

    5. 5

      Review

      Compliance.

      Chief Compliance Officer 1 day

    6. 6

      Quarterly update

      Calendar.

      Founding Growth Lead, Paid Marketing quarterly

    First result
    1 month
    Cost
    $0
    Owner
    Founding Growth Lead, Paid Marketing

    Smallest test

    Fix the markup figure.

    Why it works

    Keep AUM and client count in one place with an as-of date, feed the homepage, markup and templates from it, and update quarterly. All copy goes through compliance review; no performance or return claims.

    Consistent figures support trust and compliance.

    Risks and how to handle them

    • None significant

      Keep the as-of date visible.

    Evidence

    • Your websiteHomepage: "The wealth manager for tech professionals"; "$1.2 Billion assets under management", "10,000+ Clients", "SEC Registered Investment Advisor", founded 2017, figures "as of 9/30/2026"; a dedicated licensed wealth advisor backed by CFP professionals and tax planners; equity compensation (RSU, ISO, NSO, ESPP), tax and retirement planning; client testimonials gathered in September 2026 with disclosures; a "Titan Diversify" feature, "Diversify concentrated stock without a giant tax bill".Source
    • Your websiteHomepage structured data (the description search engines and AI assistants read): describes Titan as "Professional wealth management from your phone" for "tech employees and couples with $1.1B assets under management" (the page says $1.2 billion); links an App Store URL with the older app name; and contains an aggregateRating block whose "description" is "Average Client CAGR", with bestRating 100 and ratingCount 1, so a growth figure is coded as a star rating. It also lists a 0.40% annual advisory fee and a $500 minimum.Source
    • HiringEvery Titan post: "every American deserves an elite wealth team"; AI "lets one wealth advisor deliver what used to take a team"; backed by a16z, General Catalyst, Accel, Y Combinator and others.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableTalk

Fill the events in this plan

These ideas are events. Talk gets registrants for them and tells you who's coming and what their company does before the day.

Plan an event (opens programmable.talk in a new tab)
ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
Website review of titan.com More example playbooks and reviews

More growth playbooks

Other companies we have researched, each read from what they are hiring for.

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  • Mill growth strategyA food waste prevention company: the Mill food recycler dries and grinds household food scraps overnight into grounds for gardens, green…22 growth ideas
  • Nintex growth strategyA process automation and orchestration platform: process management (now Nintex Processes), workflow, apps, forms, document generation…21 growth ideas
  • Socratix AI growth strategyAI coworkers for fraud, financial-crime and compliance teams. Agents gather evidence from core banking, device, document and screening…23 growth ideas
  • Sitefire growth strategyA marketing suite for the agentic web: it tracks how AI answers mention a brand, finds the pages and sources that get cited, writes briefs…23 growth ideas

See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 23, 2026, and cites them throughout. Titan did not commission, review or endorse it, and Programmable is not affiliated with Titan. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Titan runs its business.

Something wrong, or do you represent Titan? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Homepage markup, FAQ answers, sitemap host, page titles, mobile weight and fast follow-up; one source for AUM.

  2. Days 31 to 6011 ideas

    Offline conversions, persona pages, employer guides, vest-timed emails, transfer tracker, joint calls, Diversify tool, referrals, explainers and sponsorship tests; workplace sessions.

  3. Days 61 to 903 ideas

    Prepared first meetings, a liquidity-event program and an annual equity report.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value an advisor who understands tech equity. The most cited problem: complex RSU, ISO and ESPP decisions.

  • One team for investments, tax and planning
  • Concentrated stock
  • In their words: “RSUs”

Market

Competitive landscape

3 competitors compared: Wealthfront, Facet and Traditional wealth managers.

  • Gap to exploit: Employer-specific equity guidance
  • Wealthfront: No dedicated human advisor
  • Facet: Less equity compensation focus

Hiring signals

Titan is building its first growth machine around a human-advisor model: a founding growth lead for paid channels, tracking, lifecycle and the website (ideas 1-5, 7, 8, 10, 16), a founding account executive for a warm…

  • Founding Growth Lead, Paid Marketing: Paid channels, tracking and website for a long-cycle product. Ideas 1-5, 7, 8, 10, 16.
  • Founding Account Executive: First sales team; funded assets and speed to fund. Ideas 6, 14.
  • Brand Designer: Brand system across web and social. Ideas 8, 15.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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