Trust Wallet growth playbook

Add hreflang alternates (all 13 locales plus x-default) to every localized template and to the sitemaps, with self-referencing canonicals. Then create a pt-BR version of the homepage, download page, buy pages and the top guides, starting from the existing Portuguese text and adapting it for Brazil. Track impressions and installs by country in Search Console and the attribution tool before and after.

hreflang is the standard way to match each searcher with their language version; it lets the localized pages the team already paid for reach the right countries, and pt-BR opens a large market with little new writing.

[ ] hreflang for de, es, fr, id, ja, ko, pt-PT, ru, tr, uk, vi, zh-CN, zh-TW and en
[ ] x-default pointing to the English page
[ ] Alternates added to all four sitemaps
[ ] Self-referencing canonical on every locale page
[ ] Return links validated on 200 sample pages
[ ] pt-BR homepage, download and buy pages
[ ] pt-BR copy reviewed by Legal
[ ] Country-level tracking in Search Console and attribution

• Tags with errors confuse search engines

  Validate return links on a sample before rolling out to every page.

• Features differ by country

  Show only what is available in Brazil on the pt-BR pages, confirmed with Legal.

• Your websiteLanguage versions (checked October 22, 2026): 13 locales (de, es, fr, id, ja, ko, pt-PT, ru, tr, uk, vi, zh-CN, zh-TW), each with a homepage, buy pages, 675 converter pages and 35 price pages in the locale sitemaps. No page carries hreflang tags (none in the HTML of /, /es or /pt-PT, none in HTTP headers, none in the four sitemaps), and there is no x-default. The Portuguese version is European Portuguese ("Transferir", "Blogue", "A carteira de criptomoedas que controlas"); there is no Brazilian Portuguese version. The /es and /pt-PT homepages still show one block in English: "Explore Web3 and dApps. Connect to DeFi apps, NFT marketplaces and Web3 games from the app or the browser extension."Source
• HiringProduct Marketing Manager (Remote - Global, posted August 27, 2026): owns "integrated marketing strategies across acquisition, retention, and brand"; leads campaigns "across Web3-native channels and performance channels"; reports "DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice"; drives community "across Discord, Telegram, and X"; activates "KOL/influencer partnerships"; uses "Amplitude and mobile attribution (AppsFlyer, Adjust, or Branch)"; bonus for "running global marketing campaigns".Source
• Competitor researchRivals' own homepages: MetaMask, "Buy, sell, swap, earn, and spend BTC, ETH, SOL and more — all in one self-custody crypto wallet"; Phantom, "The self-custodial wallet for trading predictions, perps, and tokens"; OKX Wallet, "power AI agents with Onchain OS" across Solana, BNB Chain and Ethereum. OKX Wallet's homepage publishes hreflang for 26 languages, including pt-br and x-default; MetaMask's and Phantom's homepages publish none.See the research Source
• Your websiteMain sitemap (13,053 URLs, checked October 22, 2026): 10,864 /converter pages, 801 blog posts, 166 /price pages, 163 glossary entries, 33 /buy-crypto pages, 22 /staking pages and 114 "<coin>-wallet" pages (such as /bitcoin-wallet and /solana-wallet), almost all with a last-modified date of October 9, 2023; /perps and /prediction-markets are current; a compare hub with 10 rival pages was updated April 15, 2026; there is no referral, invite or campaigns page.Source

Find every untranslated string on the 13 localized homepages and download pages, translate them, and add a check to the build that fails when a locale page renders an English fallback string.

Consistent local copy raises trust and conversion, and the build check stops the same gap returning with the next homepage change.

• New sections ship in English again

  Keep the build check on for every release.

• Your websiteLanguage versions (checked October 22, 2026): 13 locales (de, es, fr, id, ja, ko, pt-PT, ru, tr, uk, vi, zh-CN, zh-TW), each with a homepage, buy pages, 675 converter pages and 35 price pages in the locale sitemaps. No page carries hreflang tags (none in the HTML of /, /es or /pt-PT, none in HTTP headers, none in the four sitemaps), and there is no x-default. The Portuguese version is European Portuguese ("Transferir", "Blogue", "A carteira de criptomoedas que controlas"); there is no Brazilian Portuguese version. The /es and /pt-PT homepages still show one block in English: "Explore Web3 and dApps. Connect to DeFi apps, NFT marketplaces and Web3 games from the app or the browser extension."Source
• HiringProduct Marketing Manager (Remote - Global, posted August 27, 2026): owns "integrated marketing strategies across acquisition, retention, and brand"; leads campaigns "across Web3-native channels and performance channels"; reports "DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice"; drives community "across Discord, Telegram, and X"; activates "KOL/influencer partnerships"; uses "Amplitude and mobile attribution (AppsFlyer, Adjust, or Branch)"; bonus for "running global marketing campaigns".Source

Agree one current, sourced set of figures with the product team, rewrite the title, description and body to match, add the risk wording Legal requires, and set a monthly check so the numbers change in all three places when a provider changes its limits.

Consistent, approved claims protect the brand and convert better than a headline the page then contradicts.

• Provider limits change often

  Store each figure once and reuse it across the page.

• Your websitePerps page: the title says "Up to 200x Leverage"; the meta description says "Up to 100x leverage via Aster DEX, 50x via Hyperliquid"; the body says "up to 40x via Hyperliquid"; the page HTML includes "This feature is not available in your region" (fetched from the US).Source
• HiringProduct Marketing Manager (Remote - Global, posted August 27, 2026): owns "integrated marketing strategies across acquisition, retention, and brand"; leads campaigns "across Web3-native channels and performance channels"; reports "DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice"; drives community "across Discord, Telegram, and X"; activates "KOL/influencer partnerships"; uses "Amplitude and mobile attribution (AppsFlyer, Adjust, or Branch)"; bonus for "running global marketing campaigns".Source

Rank the pages by search traffic, then rewrite the top 30 with current features, current screenshots and the current buy flow by region, a clear note that purchases go through third-party providers, and dated "last reviewed" stamps. Keep price data out of the copy. Retire or merge pages for networks the app no longer supports.

Fresh, accurate pages hold rankings, convert better and avoid support tickets from users following old steps.

• Rewrites lose rankings

  Keep URLs and headings; change one batch at a time.

• Your websiteMain sitemap (13,053 URLs, checked October 22, 2026): 10,864 /converter pages, 801 blog posts, 166 /price pages, 163 glossary entries, 33 /buy-crypto pages, 22 /staking pages and 114 "<coin>-wallet" pages (such as /bitcoin-wallet and /solana-wallet), almost all with a last-modified date of October 9, 2023; /perps and /prediction-markets are current; a compare hub with 10 rival pages was updated April 15, 2026; there is no referral, invite or campaigns page.Source
• Your websiteRecent blog posts: "Trust Wallet Integrates MoonPay Headless to Make Buying Crypto Simpler" (October 7, 2026: US users buy with cards and Apple Pay inside the app; "Trust Wallet does not process payments or hold user funds"); claiming Robinhood Stock Tokens trading competition rewards on Merkl (October 15); an Ondo campaign (October 2); "Trust Wallet to Sunset Support for Multiple Networks on September 15 2026"; five copy-trading guides (September 25). Campaigns are published as individual blog posts.Source
• Your websiteHomepage: "Trust Wallet is a self-custody crypto wallet for iOS, Android and your browser. Buy, swap, stake and explore Web3 across 100+ blockchains while your private keys stay on your device"; a "Built-in, self-custodial assistant that reads your multi-chain portfolio, answers crypto questions, and prepares on-chain actions"; buying is "through integrated third-party providers". robots.txt notes that blocking tracking parameters once "made Google index /?utm_source=... as a separate page (GSC top page, 1M clicks)".Source
• HiringProduct Marketing Manager (Remote - Global, posted August 27, 2026): owns "integrated marketing strategies across acquisition, retention, and brand"; leads campaigns "across Web3-native channels and performance channels"; reports "DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice"; drives community "across Discord, Telegram, and X"; activates "KOL/influencer partnerships"; uses "Amplitude and mobile attribution (AppsFlyer, Adjust, or Branch)"; bonus for "running global marketing campaigns".Source

Give each compare page its own tracked app link that opens the import-wallet flow after install, measure installs per rival, and translate the three best-performing pages into the top locales.

Switchers are the warmest audience a wallet has; measuring them shows which rivals to focus campaigns on.

• Rival claims go out of date

  Date each table and check quarterly.

• Your websiteCompare hub: Trust Wallet vs MetaMask, Phantom, Coinbase Wallet, Exodus, Ledger, Rabby, Rainbow, Kraken Wallet, OKX Wallet and Trezor; "Rated 4.7 on the App Store and 4.6 on Google Play, across 2.7M verified reviews". The MetaMask page ("Last updated: October 2026") has a feature table, "a four-step guide to switching wallets" and cites "220 million+ downloads". The compare pages exist only in English.Source
• HiringProduct Marketing Manager (Remote - Global, posted August 27, 2026): owns "integrated marketing strategies across acquisition, retention, and brand"; leads campaigns "across Web3-native channels and performance channels"; reports "DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice"; drives community "across Discord, Telegram, and X"; activates "KOL/influencer partnerships"; uses "Amplitude and mobile attribution (AppsFlyer, Adjust, or Branch)"; bonus for "running global marketing campaigns".Source
• Your websiteLanguage versions (checked October 22, 2026): 13 locales (de, es, fr, id, ja, ko, pt-PT, ru, tr, uk, vi, zh-CN, zh-TW), each with a homepage, buy pages, 675 converter pages and 35 price pages in the locale sitemaps. No page carries hreflang tags (none in the HTML of /, /es or /pt-PT, none in HTTP headers, none in the four sitemaps), and there is no x-default. The Portuguese version is European Portuguese ("Transferir", "Blogue", "A carteira de criptomoedas que controlas"); there is no Brazilian Portuguese version. The /es and /pt-PT homepages still show one block in English: "Explore Web3 and dApps. Connect to DeFi apps, NFT marketplaces and Web3 games from the app or the browser extension."Source

Find the LCP element on the homepage and top landing pages, preload it, serve it smaller, and reserve space for the rating badges and app banners that move the layout. Recheck the Chrome data monthly.

Passing Core Web Vitals helps search ranking and lifts conversion on mobile, where most wallet installs start.

• Gains vanish with new sections

  Add a performance budget to the build.

• Google PageSpeedChrome UX Report for trustwallet.com (real visitors, October 2026): LCP p75 2,516 ms, just over the 2,500 ms "good" line (steady, 9% faster than before); INP p75 135 ms (good); CLS p75 0.10, exactly at the edge of "good". The lab test returned no result.Source
• Your websiteHomepage: "Trust Wallet is a self-custody crypto wallet for iOS, Android and your browser. Buy, swap, stake and explore Web3 across 100+ blockchains while your private keys stay on your device"; a "Built-in, self-custodial assistant that reads your multi-chain portfolio, answers crypto questions, and prepares on-chain actions"; buying is "through integrated third-party providers". robots.txt notes that blocking tracking parameters once "made Google index /?utm_source=... as a separate page (GSC top page, 1M clicks)".Source

Build an invite landing page that names the inviter, explains the offer in plain terms, shows regional availability and links to the terms; carry the invite code through install with the attribution tool; and score invites for abuse before rewards settle.

A landing page built for the invited friend converts better and gives the team one place to measure the viral loop.

• Reward farming

  Pay only after real activity and abuse checks.

• Regional rules

  Hide the offer where it is not allowed.

• HiringSenior Product Manager - Trading Growth (Web3) (posted September 29, 2026): "Design and scale user growth programs — referral, invite, rewards, and partner incentives, including attribution, reward logic, settlement, and abuse prevention"; "Build community and creator driven experiences that help users discover opportunities"; new products around tokenized real-world assets; "run experiments to improve activation, retention, and trading volume"; growth sense in "viral coefficient, LTV/CAC".Source
• Your websiteMain sitemap (13,053 URLs, checked October 22, 2026): 10,864 /converter pages, 801 blog posts, 166 /price pages, 163 glossary entries, 33 /buy-crypto pages, 22 /staking pages and 114 "<coin>-wallet" pages (such as /bitcoin-wallet and /solana-wallet), almost all with a last-modified date of October 9, 2023; /perps and /prediction-markets are current; a compare hub with 10 rival pages was updated April 15, 2026; there is no referral, invite or campaigns page.Source
• HiringProduct Marketing Manager (Remote - Global, posted August 27, 2026): owns "integrated marketing strategies across acquisition, retention, and brand"; leads campaigns "across Web3-native channels and performance channels"; reports "DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice"; drives community "across Discord, Telegram, and X"; activates "KOL/influencer partnerships"; uses "Amplitude and mobile attribution (AppsFlyer, Adjust, or Branch)"; bonus for "running global marketing campaigns".Source

Write a creator code (no return promises, mandatory disclosure, approved claims), give creators tracked links and approved assets, and focus content on how-to topics: self-custody setup, swaps, safety habits. Review every first post.

Credible creators reach audiences ads cannot, and a clear code protects users and the brand.

• A creator breaks the rules

  End the partnership and remove links.

• HiringSenior Product Manager - Trading Growth (Web3) (posted September 29, 2026): "Design and scale user growth programs — referral, invite, rewards, and partner incentives, including attribution, reward logic, settlement, and abuse prevention"; "Build community and creator driven experiences that help users discover opportunities"; new products around tokenized real-world assets; "run experiments to improve activation, retention, and trading volume"; growth sense in "viral coefficient, LTV/CAC".Source
• HiringProduct Marketing Manager (Remote - Global, posted August 27, 2026): owns "integrated marketing strategies across acquisition, retention, and brand"; leads campaigns "across Web3-native channels and performance channels"; reports "DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice"; drives community "across Discord, Telegram, and X"; activates "KOL/influencer partnerships"; uses "Amplitude and mobile attribution (AppsFlyer, Adjust, or Branch)"; bonus for "running global marketing campaigns".Source

Define the ten growth metrics (installs, activated wallet, DAU, 30-day retention, invite rate and so on) once, publish them in a shared dashboard, and use them in every campaign report.

Shared definitions make experiments comparable and speed up decisions.

• Old reports disagree

  Show the old and new value during the switch.

• HiringSenior Product Manager - Data Platform (Web3) (posted September 17, 2026): owns ingestion and parsing across "EVM, Solana, Bitcoin, Cosmos", "address labels, protocol labels, and transaction attribution", token metadata and market data governance; packages data "into APIs, datasets, and self-serve analytics tools" for "business, growth, risk, and BI teams"; and must "Eliminate the 'same metric, five definitions' problem".Source
• HiringProduct Marketing Manager (Remote - Global, posted August 27, 2026): owns "integrated marketing strategies across acquisition, retention, and brand"; leads campaigns "across Web3-native channels and performance channels"; reports "DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice"; drives community "across Discord, Telegram, and X"; activates "KOL/influencer partnerships"; uses "Amplitude and mobile attribution (AppsFlyer, Adjust, or Branch)"; bonus for "running global marketing campaigns".Source
• HiringSenior Product Manager - Trading Growth (Web3) (posted September 29, 2026): "Design and scale user growth programs — referral, invite, rewards, and partner incentives, including attribution, reward logic, settlement, and abuse prevention"; "Build community and creator driven experiences that help users discover opportunities"; new products around tokenized real-world assets; "run experiments to improve activation, retention, and trading volume"; growth sense in "viral coefficient, LTV/CAC".Source

Rank last quarter's repeat questions, write or fix a help article for each of the top 20, use the same text in the in-app assistant and agent replies, and measure repeat contacts.

One accurate answer used everywhere cuts tickets and frustration.

• Articles go stale

  Owner and review date on each.

• HiringCustomer Support Lead (posted September 9, 2026): runs support "across AI and human channels"; tracks "SLA, CSAT, resolution time, backlog, verified resolution, repeat contacts, escalation quality, and cost per resolved issue"; must "monitor incorrect or unsafe AI responses"; owns guidance "accurate, current, and consistent across AI and human support"; improves "self-service".Source
• HiringLead AI Engineer (LLM & Agents) (posted October 2, 2026): builds "multi-turn conversation systems, including context management, tool calling, knowledge retrieval (RAG), state management, and human handoff"; must "Turn production failures into evaluation samples and regression tests" and "Measure the impact and side effects of every change before and after release".Source
• Your websiteRecent blog posts: "Trust Wallet Integrates MoonPay Headless to Make Buying Crypto Simpler" (October 7, 2026: US users buy with cards and Apple Pay inside the app; "Trust Wallet does not process payments or hold user funds"); claiming Robinhood Stock Tokens trading competition rewards on Merkl (October 15); an Ondo campaign (October 2); "Trust Wallet to Sunset Support for Multiple Networks on September 15 2026"; five copy-trading guides (September 25). Campaigns are published as individual blog posts.Source

Collect anonymized support questions, label the correct answer and the cases that must go to a human (lost funds, suspected scams), and run every assistant change against the set before release.

Measured quality makes the assistant safer and lets the team expand it with confidence.

• Privacy

  Remove personal data before labeling.

• HiringLead AI Engineer (LLM & Agents) (posted October 2, 2026): builds "multi-turn conversation systems, including context management, tool calling, knowledge retrieval (RAG), state management, and human handoff"; must "Turn production failures into evaluation samples and regression tests" and "Measure the impact and side effects of every change before and after release".Source
• HiringCustomer Support Lead (posted September 9, 2026): runs support "across AI and human channels"; tracks "SLA, CSAT, resolution time, backlog, verified resolution, repeat contacts, escalation quality, and cost per resolved issue"; must "monitor incorrect or unsafe AI responses"; owns guidance "accurate, current, and consistent across AI and human support"; improves "self-service".Source
• Your websiteHomepage: "Trust Wallet is a self-custody crypto wallet for iOS, Android and your browser. Buy, swap, stake and explore Web3 across 100+ blockchains while your private keys stay on your device"; a "Built-in, self-custodial assistant that reads your multi-chain portfolio, answers crypto questions, and prepares on-chain actions"; buying is "through integrated third-party providers". robots.txt notes that blocking tracking parameters once "made Google index /?utm_source=... as a separate page (GSC top page, 1M clicks)".Source

Pair each locale launch with a Trust Squad meetup kit: a talk on self-custody basics, local language assets, tracked install links and a feature for the host.

Local volunteers make a new market feel real and give each launch first users.

• Hosts go off-message

  Approved deck and a call before each event.

• Your websiteTrust Squad: "a global volunteer program by Trust Wallet"; members "lead local events", get "bi-monthly growth sessions with Trust Wallet employees", "Squaddie of the Month" features on the main X channel "(4M+ followers)", merchandise and early access to features; tracks such as community moderation.Source
• Your websiteLanguage versions (checked October 22, 2026): 13 locales (de, es, fr, id, ja, ko, pt-PT, ru, tr, uk, vi, zh-CN, zh-TW), each with a homepage, buy pages, 675 converter pages and 35 price pages in the locale sitemaps. No page carries hreflang tags (none in the HTML of /, /es or /pt-PT, none in HTTP headers, none in the four sitemaps), and there is no x-default. The Portuguese version is European Portuguese ("Transferir", "Blogue", "A carteira de criptomoedas que controlas"); there is no Brazilian Portuguese version. The /es and /pt-PT homepages still show one block in English: "Explore Web3 and dApps. Connect to DeFi apps, NFT marketplaces and Web3 games from the app or the browser extension."Source
• HiringProduct Marketing Manager (Remote - Global, posted August 27, 2026): owns "integrated marketing strategies across acquisition, retention, and brand"; leads campaigns "across Web3-native channels and performance channels"; reports "DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice"; drives community "across Discord, Telegram, and X"; activates "KOL/influencer partnerships"; uses "Amplitude and mobile attribution (AppsFlyer, Adjust, or Branch)"; bonus for "running global marketing campaigns".Source

Route every download button through the attribution tool with the page type and locale, then report installs by page group (converter, price, compare, blog) and spend effort where installs come from.

Knowing which pages bring installs turns the website into a measured channel.

• Privacy limits on tracking

  Use aggregated store data and consented links.

• HiringProduct Marketing Manager (Remote - Global, posted August 27, 2026): owns "integrated marketing strategies across acquisition, retention, and brand"; leads campaigns "across Web3-native channels and performance channels"; reports "DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice"; drives community "across Discord, Telegram, and X"; activates "KOL/influencer partnerships"; uses "Amplitude and mobile attribution (AppsFlyer, Adjust, or Branch)"; bonus for "running global marketing campaigns".Source
• Your websiteMain sitemap (13,053 URLs, checked October 22, 2026): 10,864 /converter pages, 801 blog posts, 166 /price pages, 163 glossary entries, 33 /buy-crypto pages, 22 /staking pages and 114 "<coin>-wallet" pages (such as /bitcoin-wallet and /solana-wallet), almost all with a last-modified date of October 9, 2023; /perps and /prediction-markets are current; a compare hub with 10 rival pages was updated April 15, 2026; there is no referral, invite or campaigns page.Source
• Your websiteHomepage: "Trust Wallet is a self-custody crypto wallet for iOS, Android and your browser. Buy, swap, stake and explore Web3 across 100+ blockchains while your private keys stay on your device"; a "Built-in, self-custodial assistant that reads your multi-chain portfolio, answers crypto questions, and prepares on-chain actions"; buying is "through integrated third-party providers". robots.txt notes that blocking tracking parameters once "made Google index /?utm_source=... as a separate page (GSC top page, 1M clicks)".Source

Add a deep link on each converter page that opens Swap with the same pair after install, or in the app if installed, with a neutral "Swap in Trust Wallet" button and fee information as Legal requires.

Matching the visitor's intent turns a lookup into a first action.

• Unsupported pairs

  Fall back to the download button.

• Your websiteMain sitemap (13,053 URLs, checked October 22, 2026): 10,864 /converter pages, 801 blog posts, 166 /price pages, 163 glossary entries, 33 /buy-crypto pages, 22 /staking pages and 114 "<coin>-wallet" pages (such as /bitcoin-wallet and /solana-wallet), almost all with a last-modified date of October 9, 2023; /perps and /prediction-markets are current; a compare hub with 10 rival pages was updated April 15, 2026; there is no referral, invite or campaigns page.Source
• Your websiteLanguage versions (checked October 22, 2026): 13 locales (de, es, fr, id, ja, ko, pt-PT, ru, tr, uk, vi, zh-CN, zh-TW), each with a homepage, buy pages, 675 converter pages and 35 price pages in the locale sitemaps. No page carries hreflang tags (none in the HTML of /, /es or /pt-PT, none in HTTP headers, none in the four sitemaps), and there is no x-default. The Portuguese version is European Portuguese ("Transferir", "Blogue", "A carteira de criptomoedas que controlas"); there is no Brazilian Portuguese version. The /es and /pt-PT homepages still show one block in English: "Explore Web3 and dApps. Connect to DeFi apps, NFT marketplaces and Web3 games from the app or the browser extension."Source
• Your websiteHomepage: "Trust Wallet is a self-custody crypto wallet for iOS, Android and your browser. Buy, swap, stake and explore Web3 across 100+ blockchains while your private keys stay on your device"; a "Built-in, self-custodial assistant that reads your multi-chain portfolio, answers crypto questions, and prepares on-chain actions"; buying is "through integrated third-party providers". robots.txt notes that blocking tracking parameters once "made Google index /?utm_source=... as a separate page (GSC top page, 1M clicks)".Source

Build a campaigns page listing live and ended campaigns, eligibility by region, terms and how to claim, linked from the app and the help center.

A clear hub cuts "how do I claim" tickets and lifts participation in each new campaign.

• Ended campaigns confuse users

  Show ended ones clearly marked.

• Your websiteRecent blog posts: "Trust Wallet Integrates MoonPay Headless to Make Buying Crypto Simpler" (October 7, 2026: US users buy with cards and Apple Pay inside the app; "Trust Wallet does not process payments or hold user funds"); claiming Robinhood Stock Tokens trading competition rewards on Merkl (October 15); an Ondo campaign (October 2); "Trust Wallet to Sunset Support for Multiple Networks on September 15 2026"; five copy-trading guides (September 25). Campaigns are published as individual blog posts.Source
• HiringSenior Product Manager - Trading Growth (Web3) (posted September 29, 2026): "Design and scale user growth programs — referral, invite, rewards, and partner incentives, including attribution, reward logic, settlement, and abuse prevention"; "Build community and creator driven experiences that help users discover opportunities"; new products around tokenized real-world assets; "run experiments to improve activation, retention, and trading volume"; growth sense in "viral coefficient, LTV/CAC".Source
• HiringCustomer Support Lead (posted September 9, 2026): runs support "across AI and human channels"; tracks "SLA, CSAT, resolution time, backlog, verified resolution, repeat contacts, escalation quality, and cost per resolved issue"; must "monitor incorrect or unsafe AI responses"; owns guidance "accurate, current, and consistent across AI and human support"; improves "self-service".Source

For each future sunset: notify affected holders in the app weeks ahead, publish one help page with steps, track who acted, and follow up with those who did not.

Users who are helped through a change stay; users who find out late leave.

• Notice fatigue

  Send only to affected users.

• Your websiteRecent blog posts: "Trust Wallet Integrates MoonPay Headless to Make Buying Crypto Simpler" (October 7, 2026: US users buy with cards and Apple Pay inside the app; "Trust Wallet does not process payments or hold user funds"); claiming Robinhood Stock Tokens trading competition rewards on Merkl (October 15); an Ondo campaign (October 2); "Trust Wallet to Sunset Support for Multiple Networks on September 15 2026"; five copy-trading guides (September 25). Campaigns are published as individual blog posts.Source
• HiringCustomer Support Lead (posted September 9, 2026): runs support "across AI and human channels"; tracks "SLA, CSAT, resolution time, backlog, verified resolution, repeat contacts, escalation quality, and cost per resolved issue"; must "monitor incorrect or unsafe AI responses"; owns guidance "accurate, current, and consistent across AI and human support"; improves "self-service".Source

Create a developer page with use cases, quick starts and showcase projects, a monthly developer update, and a partner path for dApps that integrate Trust Wallet connections.

Developer distribution compounds: each integrated dApp brings users at no ad cost.

• Low developer interest

  Start with existing users.

• Developer channelsGitHub: trustwallet/assets (5,407 stars, "A comprehensive, up-to-date collection of information about several thousands (!) of crypto tokens") and wallet-core (3,573 stars, "Cross-platform, cross-blockchain wallet library"); npm @trustwallet/wallet-core about 1,825 weekly downloads; developer docs offer a dApp listing guide and a new-asset guide.Source
• HiringSenior Product Manager - Data Platform (Web3) (posted September 17, 2026): owns ingestion and parsing across "EVM, Solana, Bitcoin, Cosmos", "address labels, protocol labels, and transaction attribution", token metadata and market data governance; packages data "into APIs, datasets, and self-serve analytics tools" for "business, growth, risk, and BI teams"; and must "Eliminate the 'same metric, five definitions' problem".Source
• HiringFourteen open roles, all "Remote - Global" (checked October 22, 2026), including a Senior Mobile Engineer (React Native), a Design Engineer, a Senior Data Engineer, a Senior Platform Engineer, a Project Management Officer (PMO) - Web3 (posted October 15) and an Associate Product Manager, Graduate Leadership Program (posted October 22).Source

Choose three markets by installs and growth potential, then give each a complete local site (guides, compare pages, campaigns), local creators, Trust Squad events and a local community channel. Review after two quarters.

Depth in a few markets beats thin coverage in many.

• Regional rules change

  Quarterly legal review per market.

• Your websiteLanguage versions (checked October 22, 2026): 13 locales (de, es, fr, id, ja, ko, pt-PT, ru, tr, uk, vi, zh-CN, zh-TW), each with a homepage, buy pages, 675 converter pages and 35 price pages in the locale sitemaps. No page carries hreflang tags (none in the HTML of /, /es or /pt-PT, none in HTTP headers, none in the four sitemaps), and there is no x-default. The Portuguese version is European Portuguese ("Transferir", "Blogue", "A carteira de criptomoedas que controlas"); there is no Brazilian Portuguese version. The /es and /pt-PT homepages still show one block in English: "Explore Web3 and dApps. Connect to DeFi apps, NFT marketplaces and Web3 games from the app or the browser extension."Source
• Your websiteCompare hub: Trust Wallet vs MetaMask, Phantom, Coinbase Wallet, Exodus, Ledger, Rabby, Rainbow, Kraken Wallet, OKX Wallet and Trezor; "Rated 4.7 on the App Store and 4.6 on Google Play, across 2.7M verified reviews". The MetaMask page ("Last updated: October 2026") has a feature table, "a four-step guide to switching wallets" and cites "220 million+ downloads". The compare pages exist only in English.Source
• Your websiteTrust Squad: "a global volunteer program by Trust Wallet"; members "lead local events", get "bi-monthly growth sessions with Trust Wallet employees", "Squaddie of the Month" features on the main X channel "(4M+ followers)", merchandise and early access to features; tracks such as community moderation.Source
• HiringProduct Marketing Manager (Remote - Global, posted August 27, 2026): owns "integrated marketing strategies across acquisition, retention, and brand"; leads campaigns "across Web3-native channels and performance channels"; reports "DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice"; drives community "across Discord, Telegram, and X"; activates "KOL/influencer partnerships"; uses "Amplitude and mobile attribution (AppsFlyer, Adjust, or Branch)"; bonus for "running global marketing campaigns".Source

Publish a yearly report on how people use self-custody: chains, backup and safety habits, regional differences. Strict aggregation and privacy review; no price or return content.

Original data earns press, links and AI-assistant citations.

• Privacy

  Suppress small groups.

• HiringSenior Product Manager - Data Platform (Web3) (posted September 17, 2026): owns ingestion and parsing across "EVM, Solana, Bitcoin, Cosmos", "address labels, protocol labels, and transaction attribution", token metadata and market data governance; packages data "into APIs, datasets, and self-serve analytics tools" for "business, growth, risk, and BI teams"; and must "Eliminate the 'same metric, five definitions' problem".Source
• Your websiteHomepage: "Trust Wallet is a self-custody crypto wallet for iOS, Android and your browser. Buy, swap, stake and explore Web3 across 100+ blockchains while your private keys stay on your device"; a "Built-in, self-custodial assistant that reads your multi-chain portfolio, answers crypto questions, and prepares on-chain actions"; buying is "through integrated third-party providers". robots.txt notes that blocking tracking parameters once "made Google index /?utm_source=... as a separate page (GSC top page, 1M clicks)".Source
• App storesiOS app "Trust: Crypto & Bitcoin Wallet": 4.65 stars from 199,127 ratings, updated October 19, 2026; Google Play 4.6. Crypto Briefing reported on October 19, 2026 that Trust Wallet cut about 200 MB from its app by deleting nine years of legacy code, with more cleanup planned.Source

Give each APM one experiment from this playbook (a page test, a localization check, a help article), with the metric dictionary and a weekly review.

More experiments run, and new PMs learn growth by doing.

• Low-impact tests

  Pick experiments with clear metrics.

• HiringFourteen open roles, all "Remote - Global" (checked October 22, 2026), including a Senior Mobile Engineer (React Native), a Design Engineer, a Senior Data Engineer, a Senior Platform Engineer, a Project Management Officer (PMO) - Web3 (posted October 15) and an Associate Product Manager, Graduate Leadership Program (posted October 22).Source
• HiringSenior Product Manager - Data Platform (Web3) (posted September 17, 2026): owns ingestion and parsing across "EVM, Solana, Bitcoin, Cosmos", "address labels, protocol labels, and transaction attribution", token metadata and market data governance; packages data "into APIs, datasets, and self-serve analytics tools" for "business, growth, risk, and BI teams"; and must "Eliminate the 'same metric, five definitions' problem".Source

Create a shared link builder with fixed parameter names, keep canonicals on all landing pages, and audit Search Console monthly for parameter URLs.

Clean links keep reporting accurate and search signals on the right page.

• Teams skip the builder

  Make it the only way to get links.

• Your websiteHomepage: "Trust Wallet is a self-custody crypto wallet for iOS, Android and your browser. Buy, swap, stake and explore Web3 across 100+ blockchains while your private keys stay on your device"; a "Built-in, self-custodial assistant that reads your multi-chain portfolio, answers crypto questions, and prepares on-chain actions"; buying is "through integrated third-party providers". robots.txt notes that blocking tracking parameters once "made Google index /?utm_source=... as a separate page (GSC top page, 1M clicks)".Source
• HiringProduct Marketing Manager (Remote - Global, posted August 27, 2026): owns "integrated marketing strategies across acquisition, retention, and brand"; leads campaigns "across Web3-native channels and performance channels"; reports "DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice"; drives community "across Discord, Telegram, and X"; activates "KOL/influencer partnerships"; uses "Amplitude and mobile attribution (AppsFlyer, Adjust, or Branch)"; bonus for "running global marketing campaigns".Source

Publish a monthly "what's new" page and in-app note with the main improvements (size, speed, new features), translated into the top locales.

Visible progress brings lapsed users back and gives community channels something to share.

• Nothing to say some months

  Publish quarterly instead.

• App storesiOS app "Trust: Crypto & Bitcoin Wallet": 4.65 stars from 199,127 ratings, updated October 19, 2026; Google Play 4.6. Crypto Briefing reported on October 19, 2026 that Trust Wallet cut about 200 MB from its app by deleting nine years of legacy code, with more cleanup planned.Source
• Your websiteLanguage versions (checked October 22, 2026): 13 locales (de, es, fr, id, ja, ko, pt-PT, ru, tr, uk, vi, zh-CN, zh-TW), each with a homepage, buy pages, 675 converter pages and 35 price pages in the locale sitemaps. No page carries hreflang tags (none in the HTML of /, /es or /pt-PT, none in HTTP headers, none in the four sitemaps), and there is no x-default. The Portuguese version is European Portuguese ("Transferir", "Blogue", "A carteira de criptomoedas que controlas"); there is no Brazilian Portuguese version. The /es and /pt-PT homepages still show one block in English: "Explore Web3 and dApps. Connect to DeFi apps, NFT marketplaces and Web3 games from the app or the browser extension."Source