Voodoo growth playbook

Publish /ko, /vi, /zh and /tr versions of the publishing and Academy pages with hreflang: the playbook steps, the 20+ person launch team, the Academy rewards, one case study from a studio in that region, and the local publishing manager's contact and events. Route each local sign-up to that manager, and give each page a title and description written for "game publisher" searches in that language.

Studio founders compare publishers in their own language and on local search engines and communities. Localized pages turn every meetup and outreach message the new managers send into a sign-up they can track.

[ ] /ko, /vi, /zh, /tr versions of /publishing and /academy
[ ] hreflang between all versions
[ ] Local title and meta description
[ ] One regional studio story per page
[ ] Local publishing manager contact and events
[ ] Sign-ups routed to the local manager
[ ] Regional tracking in the studio pipeline

• Translations drift from the English page

  Keep one source and update all languages in the same release.

• Too few local case studies

  Start with a quote and numbers from one studio, then add more.

• HiringPublishing Manager, South Korea (Seoul, posted October 16, 2026): "our publishing operations are growing fast, and we are expanding our local publishing team with an additional Publishing Manager"; the role is "the local face of the company in South Korea", builds "a high-quality network of South Korean game studios" and launches "multiple games per year". Fluent English and Korean required.Source
• HiringMore Publishing Manager posts open now: Vietnam (Hanoi, posted September 16, 2026: "Create a strong local network of studios and be the face of Voodoo in the SEA market", working "exclusively with 15 studios"), China (Beijing, same brief), Türkiye (Istanbul: a portfolio of studios built "through outreach, industry events, and partnerships"), Eastern Europe and France, plus a Talent Acquisition Lead in China to build "the local channels Voodoo is missing today".Source
• Your websitevoodoo.io/publishing, the page studios use to apply ("Start now"): English only (lang="en", no hreflang; /ko/publishing, /zh/publishing and /tr/publishing return 404). Its meta description is the generic "We entertain the world with iconic apps and games." It claims "#1 publisher since 2018", shows both "200 million" and "150M monthly active users", "25,000 creatives produced per year", "250B ad impressions per year", case studies for Block Jam, Mob Control and Paper.io 2, and "a 20+ team supporting each game launch".Source
• Your websiteVoodoo Academy: a free program "in under 10 hours"; "$600 for your first three prototypes", "$1,000 for each high-potential prototype", "Up to $1m payout for a successful game launch"; testimonials from a solo developer in Ukraine (Color Clash, "over 10 million downloads") and a studio founded through the Academy. The page is in English only.Source
• Your websiteSitemap (327 URLs, checked October 22, 2026): 248 game pages, 22 news posts, 10 careers pages, one publishing page, a privacy policy in 12 languages (including Korean, Japanese, Traditional Chinese and Indonesian) and a Korea domestic agent notice. The homepage, publishing, ads, academy and news pages all share the same meta description.Source

Write a description per page around what that visitor wants: "publish your mobile game with the team behind Mob Control and Block Jam" for publishing, the free course and prize money for the Academy, reach and formats for ads. Check the 248 game pages and careers pages for the same issue.

Search results and link previews are where developers and advertisers decide whether to click.

• Lower click-through on one page

  Test one change at a time.

• Your websiteSitemap (327 URLs, checked October 22, 2026): 248 game pages, 22 news posts, 10 careers pages, one publishing page, a privacy policy in 12 languages (including Korean, Japanese, Traditional Chinese and Indonesian) and a Korea domestic agent notice. The homepage, publishing, ads, academy and news pages all share the same meta description.Source
• Your websitevoodoo.io/publishing, the page studios use to apply ("Start now"): English only (lang="en", no hreflang; /ko/publishing, /zh/publishing and /tr/publishing return 404). Its meta description is the generic "We entertain the world with iconic apps and games." It claims "#1 publisher since 2018", shows both "200 million" and "150M monthly active users", "25,000 creatives produced per year", "250B ad impressions per year", case studies for Block Jam, Mob Control and Paper.io 2, and "a 20+ team supporting each game launch".Source
• Your websiteVoodoo Academy: a free program "in under 10 hours"; "$600 for your first three prototypes", "$1,000 for each high-potential prototype", "Up to $1m payout for a successful game launch"; testimonials from a solo developer in Ukraine (Color Clash, "over 10 million downloads") and a studio founded through the Academy. The page is in English only.Source
• Your websiteAds page ("Advertise with Voodoo"): "150M MAUs, 30M in the US", "300M daily impr.", "more than 7 billion downloads", audience "25% 18-24, 55% 25-54", in-game integrations with skins, tokens and levels; the full audience report is only available on request ("Ask for the report"). A March 2024 news post covers a TRANSFORMERS collaboration with Hasbro in Mob Control.Source

Keep one fact sheet (users, downloads, revenue, employees, rank) with a date, update every page and job template from it each quarter, and say what each number measures.

Studios, advertisers and candidates compare numbers; mismatches make the larger ones look less reliable.

• Different metrics for different audiences

  Label them, such as "MAU across games and apps".

• Your websiteHomepage: "8 billion downloads", "200 million monthly active users", "$780 million revenue in 2025", "1,000 employees"; apps and games shown include Castle Busters, Backgammon Lord of the Board and BeReal.Source
• Your website"2025: a year of growth and transformation for Voodoo" (March 11, 2026): $778 million revenue (+16%), the existing game portfolio grew 6%, casual games made $653 million (90% of gaming), Wizz and BeReal made €30 million with "strong growth in Japan", 169 million monthly active users and 1.5 billion downloads a year. News pages show a template line "Published in XXX" under related articles.Source
• Your websiteAds page ("Advertise with Voodoo"): "150M MAUs, 30M in the US", "300M daily impr.", "more than 7 billion downloads", audience "25% 18-24, 55% 25-54", in-game integrations with skins, tokens and levels; the full audience report is only available on request ("Ask for the report"). A March 2024 news post covers a TRANSFORMERS collaboration with Hasbro in Mob Control.Source
• Your websitevoodoo.io/publishing, the page studios use to apply ("Start now"): English only (lang="en", no hreflang; /ko/publishing, /zh/publishing and /tr/publishing return 404). Its meta description is the generic "We entertain the world with iconic apps and games." It claims "#1 publisher since 2018", shows both "200 million" and "150M monthly active users", "25,000 creatives produced per year", "250B ad impressions per year", case studies for Block Jam, Mob Control and Paper.io 2, and "a 20+ team supporting each game launch".Source
• HiringThe company description in job posts differs by team: growth and data posts say "800 employees, 7 billion downloads" and "#3 mobile publisher worldwide in terms of downloads after Google and Meta"; publishing and live-games posts say "1,000 people, generating $1b+ in annual revenue" and "7 billion downloads"; the Türkiye post says "over eight billion downloads".Source

Relaunch it as a monthly brief: one game, its current best creatives and why they work, the same spend-based prize. Show past winners, and invite the strongest outside creators to paid freelance work or interviews.

Outside creators test hooks the internal team would not think of, at a cost paid only on results, and the contest doubles as a hiring funnel.

• Low-quality entries

  Screen for format and platform rules first.

• Your websiteCreative contest page: "Open until June 30, 2026"; make a 9:16 video ad for Marble Sort, "If your creative hits $100k in spend, you win $5,000"; it shows the current top-performing creatives and why they work. In October the page is still live and listed in the sitemap.Source
• HiringCreative hiring in October and September 2026: a Lead Creative Manager, Gaming (October 20), Marketing Video Artists for Growth (September 28) and Paper.io 2 (October 14), Marketing Artists for two studios, a Creative Strategist and playable-ads roles (strategist, developer, technical lead).Source
• Your websitevoodoo.io/publishing, the page studios use to apply ("Start now"): English only (lang="en", no hreflang; /ko/publishing, /zh/publishing and /tr/publishing return 404). Its meta description is the generic "We entertain the world with iconic apps and games." It claims "#1 publisher since 2018", shows both "200 million" and "150M monthly active users", "25,000 creatives produced per year", "250B ad impressions per year", case studies for Block Jam, Mob Control and Paper.io 2, and "a 20+ team supporting each game launch".Source

Remove the placeholder, add authors and dates, and publish one studio-facing post a month: a launch story, a monetization lesson or an Academy success, written with the publishing managers.

Regular, specific posts give studios reasons to apply and give publishing managers material to share.

• Sharing too much know-how

  Share lessons, not internal tools.

• Your website"2025: a year of growth and transformation for Voodoo" (March 11, 2026): $778 million revenue (+16%), the existing game portfolio grew 6%, casual games made $653 million (90% of gaming), Wizz and BeReal made €30 million with "strong growth in Japan", 169 million monthly active users and 1.5 billion downloads a year. News pages show a template line "Published in XXX" under related articles.Source
• Your websiteSitemap (327 URLs, checked October 22, 2026): 248 game pages, 22 news posts, 10 careers pages, one publishing page, a privacy policy in 12 languages (including Korean, Japanese, Traditional Chinese and Indonesian) and a Korea domestic agent notice. The homepage, publishing, ads, academy and news pages all share the same meta description.Source
• Your websitevoodoo.io/publishing, the page studios use to apply ("Start now"): English only (lang="en", no hreflang; /ko/publishing, /zh/publishing and /tr/publishing return 404). Its meta description is the generic "We entertain the world with iconic apps and games." It claims "#1 publisher since 2018", shows both "200 million" and "150M monthly active users", "25,000 creatives produced per year", "250B ad impressions per year", case studies for Block Jam, Mob Control and Paper.io 2, and "a 20+ team supporting each game launch".Source

Tag each Academy sign-up by country, alert the local publishing manager when a developer submits a high-potential prototype, and report Academy-to-signed-studio conversion by region.

It turns the Academy from a course into a measured studio pipeline for each new market.

• Managers overloaded

  Alert only on high-potential prototypes.

• Your websiteVoodoo Academy: a free program "in under 10 hours"; "$600 for your first three prototypes", "$1,000 for each high-potential prototype", "Up to $1m payout for a successful game launch"; testimonials from a solo developer in Ukraine (Color Clash, "over 10 million downloads") and a studio founded through the Academy. The page is in English only.Source
• HiringMore Publishing Manager posts open now: Vietnam (Hanoi, posted September 16, 2026: "Create a strong local network of studios and be the face of Voodoo in the SEA market", working "exclusively with 15 studios"), China (Beijing, same brief), Türkiye (Istanbul: a portfolio of studios built "through outreach, industry events, and partnerships"), Eastern Europe and France, plus a Talent Acquisition Lead in China to build "the local channels Voodoo is missing today".Source
• HiringPublishing Manager, South Korea (Seoul, posted October 16, 2026): "our publishing operations are growing fast, and we are expanding our local publishing team with an additional Publishing Manager"; the role is "the local face of the company in South Korea", builds "a high-quality network of South Korean game studios" and launches "multiple games per year". Fluent English and Korean required.Source

Write ten short case studies from partner studios of different sizes and regions: prototype to launch timeline, retention gains and revenue range, with the studio's approval. Filter them by region and genre on the publishing page.

Peer proof persuades studios more than the biggest hits do.

• Studios keep numbers private

  Use ranges and percentages.

• Your websitevoodoo.io/publishing, the page studios use to apply ("Start now"): English only (lang="en", no hreflang; /ko/publishing, /zh/publishing and /tr/publishing return 404). Its meta description is the generic "We entertain the world with iconic apps and games." It claims "#1 publisher since 2018", shows both "200 million" and "150M monthly active users", "25,000 creatives produced per year", "250B ad impressions per year", case studies for Block Jam, Mob Control and Paper.io 2, and "a 20+ team supporting each game launch".Source
• Your websiteVoodoo Academy: a free program "in under 10 hours"; "$600 for your first three prototypes", "$1,000 for each high-potential prototype", "Up to $1m payout for a successful game launch"; testimonials from a solo developer in Ukraine (Color Clash, "over 10 million downloads") and a studio founded through the Academy. The page is in English only.Source
• HiringMore Publishing Manager posts open now: Vietnam (Hanoi, posted September 16, 2026: "Create a strong local network of studios and be the face of Voodoo in the SEA market", working "exclusively with 15 studios"), China (Beijing, same brief), Türkiye (Istanbul: a portfolio of studios built "through outreach, industry events, and partnerships"), Eastern Europe and France, plus a Talent Acquisition Lead in China to build "the local channels Voodoo is missing today".Source

In each market, run a quarterly Voodoo meetup and an Academy workshop at a university or game-dev community, with prototype reviews on the spot and sign-ups to the local page.

In-person reviews build trust quickly and give managers a steady flow of new studios.

• Low attendance

  Partner with existing communities.

• HiringMore Publishing Manager posts open now: Vietnam (Hanoi, posted September 16, 2026: "Create a strong local network of studios and be the face of Voodoo in the SEA market", working "exclusively with 15 studios"), China (Beijing, same brief), Türkiye (Istanbul: a portfolio of studios built "through outreach, industry events, and partnerships"), Eastern Europe and France, plus a Talent Acquisition Lead in China to build "the local channels Voodoo is missing today".Source
• HiringPublishing Manager, South Korea (Seoul, posted October 16, 2026): "our publishing operations are growing fast, and we are expanding our local publishing team with an additional Publishing Manager"; the role is "the local face of the company in South Korea", builds "a high-quality network of South Korean game studios" and launches "multiple games per year". Fluent English and Korean required.Source
• Your websiteVoodoo Academy: a free program "in under 10 hours"; "$600 for your first three prototypes", "$1,000 for each high-potential prototype", "Up to $1m payout for a successful game launch"; testimonials from a solo developer in Ukraine (Color Clash, "over 10 million downloads") and a studio founded through the Academy. The page is in English only.Source

Publish a short audience summary openly with the full report behind a form, add two or three brand case studies with results, and give media buyers a simple rate card or minimum budget.

Brand buyers shortlist partners online; visible proof brings more qualified requests.

• Brands keep results private

  Use engagement metrics they approve.

• Your websiteAds page ("Advertise with Voodoo"): "150M MAUs, 30M in the US", "300M daily impr.", "more than 7 billion downloads", audience "25% 18-24, 55% 25-54", in-game integrations with skins, tokens and levels; the full audience report is only available on request ("Ask for the report"). A March 2024 news post covers a TRANSFORMERS collaboration with Hasbro in Mob Control.Source
• HiringGrowth Strategy & Ad Monetization Manager (Paris, posted September 29, 2026): own a "€ multi-hundred-million revenue engine"; levers include "waterfall configuration, in-app bidding, pricing strategy, and demand diversification" and new "ad networks, bidding partners, and ad monetization formats". Voodoo is also hiring a Senior Product Manager, Real Time Bidding and a Senior Technical Product Manager, Advertising solutions for its ad network.Source

Build one internal pipeline for AI-assisted variants (hooks, first frames, languages) used by both teams, with a shared library of winning patterns and their metrics.

Shared tooling avoids building the same workflow twice and spreads what works across portfolios.

• Platform rules on AI content

  Review each format against ad policies.

• HiringMarketing Content Specialist, New Apps (posted September 8, 2026): build "AI-powered workflows to automate and scale creative production", make video and static assets "especially Meta Ads", shape paywalls, onboarding, ASO and UI, and iterate on "hook rate, CTR, CVR, IPM".Source
• HiringCreative hiring in October and September 2026: a Lead Creative Manager, Gaming (October 20), Marketing Video Artists for Growth (September 28) and Paper.io 2 (October 14), Marketing Artists for two studios, a Creative Strategist and playable-ads roles (strategist, developer, technical lead).Source
• Your websitevoodoo.io/publishing, the page studios use to apply ("Start now"): English only (lang="en", no hreflang; /ko/publishing, /zh/publishing and /tr/publishing return 404). Its meta description is the generic "We entertain the world with iconic apps and games." It claims "#1 publisher since 2018", shows both "200 million" and "150M monthly active users", "25,000 creatives produced per year", "250B ad impressions per year", case studies for Block Jam, Mob Control and Paper.io 2, and "a 20+ team supporting each game launch".Source

Run geo or time-based holdout tests for ASO changes, featuring and influencer bursts, feed the results into the MMM and budget tools, and report incremental installs and revenue per channel.

Channels that are measured get budget; those that are not are cut first.

• Noisy results

  Run long enough and repeat.

• HiringSenior Data Product Manager, Growth (posted October 8, 2026): joins the BI/Prediction team, "an autonomous squad of around 10 people" building "ML prediction products for our growth operations", working with "external partners (e.g., networks, MMM)" and tracking privacy changes (ATT, Privacy Sandbox).Source
• HiringHead of Growth (Raanana, posted September 15, 2026) for Beach Bum, acquired by Voodoo in 2021: "grow Beach Bum's flagship game aggressively" with the full performance marketing engine and non-paid levers: "partnerships, featuring, influencer marketing, growth hacking, ASO, and community building". The Growth team has "over 150 experts".Source
• HiringGrowth Manager, New Apps (Paris, posted September 3, 2026): the "founding Growth Manager" for New Apps, "Voodoo's zero-to-one small and elite team, building the next wave of B2C AI apps on mass-market segments" (social entertainment, fitness, health, learning), working with the CEO and "running a high volume of tests across acquisition channels (paid UA, product-led growth, organic, ASO)".Source

Build a quarterly plan: store featuring pitches tied to updates, partnerships with board-game communities and clubs, a creator program with adult creators who already play classic games, and ASO tests per locale.

Classic board-game players form clubs and communities, and non-paid channels lower blended acquisition cost.

• Community pushback on promotion

  Offer value such as tournaments.

• HiringHead of Growth (Raanana, posted September 15, 2026) for Beach Bum, acquired by Voodoo in 2021: "grow Beach Bum's flagship game aggressively" with the full performance marketing engine and non-paid levers: "partnerships, featuring, influencer marketing, growth hacking, ASO, and community building". The Growth team has "over 150 experts".Source
• Your websiteHomepage: "8 billion downloads", "200 million monthly active users", "$780 million revenue in 2025", "1,000 employees"; apps and games shown include Castle Busters, Backgammon Lord of the Board and BeReal.Source

For each concept, publish a simple landing page with the promise and a waitlist, run small ad tests to it, and only build or scale the concepts whose sign-up cost and survey answers clear a bar.

Testing positioning before building saves engineering time, and waitlists give each app launch-day users.

• Waitlists overstate demand

  Judge by cost per sign-up and retention after launch.

• HiringGrowth Manager, New Apps (Paris, posted September 3, 2026): the "founding Growth Manager" for New Apps, "Voodoo's zero-to-one small and elite team, building the next wave of B2C AI apps on mass-market segments" (social entertainment, fitness, health, learning), working with the CEO and "running a high volume of tests across acquisition channels (paid UA, product-led growth, organic, ASO)".Source
• HiringMarketing Content Specialist, New Apps (posted September 8, 2026): build "AI-powered workflows to automate and scale creative production", make video and static assets "especially Meta Ads", shape paywalls, onboarding, ASO and UI, and iterate on "hook rate, CTR, CVR, IPM".Source

Reserve inventory for direct brand campaigns in the US, price it above the auction floor, and report its share of ad revenue alongside networks.

Direct demand raises yield and lowers dependence on a few networks.

• Lower fill

  Fall back to auction automatically.

• HiringGrowth Strategy & Ad Monetization Manager (Paris, posted September 29, 2026): own a "€ multi-hundred-million revenue engine"; levers include "waterfall configuration, in-app bidding, pricing strategy, and demand diversification" and new "ad networks, bidding partners, and ad monetization formats". Voodoo is also hiring a Senior Product Manager, Real Time Bidding and a Senior Technical Product Manager, Advertising solutions for its ad network.Source
• Your websiteAds page ("Advertise with Voodoo"): "150M MAUs, 30M in the US", "300M daily impr.", "more than 7 billion downloads", audience "25% 18-24, 55% 25-54", in-game integrations with skins, tokens and levels; the full audience report is only available on request ("Ask for the report"). A March 2024 news post covers a TRANSFORMERS collaboration with Hasbro in Mob Control.Source

Offer a referral bonus to partner studios when a referred studio signs and ships a prototype, with tracked links on the local publishing pages.

Studios trust peers, and referrals reach teams outreach misses.

• Low-quality referrals

  Pay only after a prototype ships.

• HiringMore Publishing Manager posts open now: Vietnam (Hanoi, posted September 16, 2026: "Create a strong local network of studios and be the face of Voodoo in the SEA market", working "exclusively with 15 studios"), China (Beijing, same brief), Türkiye (Istanbul: a portfolio of studios built "through outreach, industry events, and partnerships"), Eastern Europe and France, plus a Talent Acquisition Lead in China to build "the local channels Voodoo is missing today".Source
• Your websiteVoodoo Academy: a free program "in under 10 hours"; "$600 for your first three prototypes", "$1,000 for each high-potential prototype", "Up to $1m payout for a successful game launch"; testimonials from a solo developer in Ukraine (Color Clash, "over 10 million downloads") and a studio founded through the Academy. The page is in English only.Source
• HiringPublishing Manager, South Korea (Seoul, posted October 16, 2026): "our publishing operations are growing fast, and we are expanding our local publishing team with an additional Publishing Manager"; the role is "the local face of the company in South Korea", builds "a high-quality network of South Korean game studios" and launches "multiple games per year". Fluent English and Korean required.Source

Test Japanese screenshots, captions and keywords written by native speakers, and compare conversion with the current listing.

Store conversion is the cheapest growth lever in a market that is already growing.

• Small sample

  Run tests longer.

• Your website"2025: a year of growth and transformation for Voodoo" (March 11, 2026): $778 million revenue (+16%), the existing game portfolio grew 6%, casual games made $653 million (90% of gaming), Wizz and BeReal made €30 million with "strong growth in Japan", 169 million monthly active users and 1.5 billion downloads a year. News pages show a template line "Published in XXX" under related articles.Source
• HiringGrowth Manager, New Apps (Paris, posted September 3, 2026): the "founding Growth Manager" for New Apps, "Voodoo's zero-to-one small and elite team, building the next wave of B2C AI apps on mass-market segments" (social entertainment, fitness, health, learning), working with the CEO and "running a high volume of tests across acquisition channels (paid UA, product-led growth, organic, ASO)".Source

Add the studio name and country, a one-line story ("made by a team of three") and a "Publish your game with Voodoo" link on each page.

Showing that hits come from small outside studios is the strongest pitch to new ones.

• Studios prefer anonymity

  Show country and team size only.

• Your websiteGame pages are short: the Paper.io 2 page has a description, its rating ("4.5 ★ 2.9M ratings"), genre, age rating, release date and a "Play" button; there is no link to the studio that made it or to publishing.Source
• Your websiteSitemap (327 URLs, checked October 22, 2026): 248 game pages, 22 news posts, 10 careers pages, one publishing page, a privacy policy in 12 languages (including Korean, Japanese, Traditional Chinese and Indonesian) and a Korea domestic agent notice. The homepage, publishing, ads, academy and news pages all share the same meta description.Source
• Your websiteVoodoo Academy: a free program "in under 10 hours"; "$600 for your first three prototypes", "$1,000 for each high-potential prototype", "Up to $1m payout for a successful game launch"; testimonials from a solo developer in Ukraine (Color Clash, "over 10 million downloads") and a studio founded through the Academy. The page is in English only.Source

Publish yearly benchmarks by genre and region: prototype test results, retention ranges and costs per install, in every publishing language. Present it at local events.

Benchmark data is what studios search for, and it shows Voodoo's scale better than claims.

• Revealing too much

  Use ranges and aggregate.

• Your websitevoodoo.io/publishing, the page studios use to apply ("Start now"): English only (lang="en", no hreflang; /ko/publishing, /zh/publishing and /tr/publishing return 404). Its meta description is the generic "We entertain the world with iconic apps and games." It claims "#1 publisher since 2018", shows both "200 million" and "150M monthly active users", "25,000 creatives produced per year", "250B ad impressions per year", case studies for Block Jam, Mob Control and Paper.io 2, and "a 20+ team supporting each game launch".Source
• Competitor researchRivals' own homepages: Homa, "Game the system", data and tools that help creators "MAKE and PUBLISH hit games"; Supersonic, "Unity's mobile game publishing solution"; Kwalee, games "on Mobile, PC, and consoles with over 1 billion downloads".See the research Source
• Your website"2025: a year of growth and transformation for Voodoo" (March 11, 2026): $778 million revenue (+16%), the existing game portfolio grew 6%, casual games made $653 million (90% of gaming), Wizz and BeReal made €30 million with "strong growth in Japan", 169 million monthly active users and 1.5 billion downloads a year. News pages show a template line "Published in XXX" under related articles.Source

Let any studio upload a prototype video or build and get a free market-test score with benchmarks, then invite strong scores to the local publishing manager.

A free, useful score brings studios to Voodoo before they choose a publisher.

• Test costs

  Cap free tests per studio.

• Your websitevoodoo.io/publishing, the page studios use to apply ("Start now"): English only (lang="en", no hreflang; /ko/publishing, /zh/publishing and /tr/publishing return 404). Its meta description is the generic "We entertain the world with iconic apps and games." It claims "#1 publisher since 2018", shows both "200 million" and "150M monthly active users", "25,000 creatives produced per year", "250B ad impressions per year", case studies for Block Jam, Mob Control and Paper.io 2, and "a 20+ team supporting each game launch".Source
• Competitor researchRivals' own homepages: Homa, "Game the system", data and tools that help creators "MAKE and PUBLISH hit games"; Supersonic, "Unity's mobile game publishing solution"; Kwalee, games "on Mobile, PC, and consoles with over 1 billion downloads".See the research Source
• HiringMore Publishing Manager posts open now: Vietnam (Hanoi, posted September 16, 2026: "Create a strong local network of studios and be the face of Voodoo in the SEA market", working "exclusively with 15 studios"), China (Beijing, same brief), Türkiye (Istanbul: a portfolio of studios built "through outreach, industry events, and partnerships"), Eastern Europe and France, plus a Talent Acquisition Lead in China to build "the local channels Voodoo is missing today".Source

Make a short monthly video in each language: a partner studio's prototype review with the manager, and a lesson from it. Post on the platforms each market uses.

It builds the managers' reputation and brings studios that already know how Voodoo works.

• Sharing unreleased games

  Show only with studio consent.

• HiringPublishing Manager, South Korea (Seoul, posted October 16, 2026): "our publishing operations are growing fast, and we are expanding our local publishing team with an additional Publishing Manager"; the role is "the local face of the company in South Korea", builds "a high-quality network of South Korean game studios" and launches "multiple games per year". Fluent English and Korean required.Source
• HiringMore Publishing Manager posts open now: Vietnam (Hanoi, posted September 16, 2026: "Create a strong local network of studios and be the face of Voodoo in the SEA market", working "exclusively with 15 studios"), China (Beijing, same brief), Türkiye (Istanbul: a portfolio of studios built "through outreach, industry events, and partnerships"), Eastern Europe and France, plus a Talent Acquisition Lead in China to build "the local channels Voodoo is missing today".Source
• Your websiteVoodoo Academy: a free program "in under 10 hours"; "$600 for your first three prototypes", "$1,000 for each high-potential prototype", "Up to $1m payout for a successful game launch"; testimonials from a solo developer in Ukraine (Color Clash, "over 10 million downloads") and a studio founded through the Academy. The page is in English only.Source

Add an Academy invitation to rejection emails for game development roles and track how many build prototypes.

Applicants already want to work on Voodoo games; some become studios.

• Seen as dismissive

  Offer it as a real path.

• Your websiteSitemap (327 URLs, checked October 22, 2026): 248 game pages, 22 news posts, 10 careers pages, one publishing page, a privacy policy in 12 languages (including Korean, Japanese, Traditional Chinese and Indonesian) and a Korea domestic agent notice. The homepage, publishing, ads, academy and news pages all share the same meta description.Source
• Your websiteVoodoo Academy: a free program "in under 10 hours"; "$600 for your first three prototypes", "$1,000 for each high-potential prototype", "Up to $1m payout for a successful game launch"; testimonials from a solo developer in Ukraine (Color Clash, "over 10 million downloads") and a studio founded through the Academy. The page is in English only.Source

Set a performance budget for new pages, check Chrome UX data monthly, and test each new language page before launch.

Speed keeps sign-ups high on mobile in markets with slower networks.

• Heavy media on local pages

  Compress and lazy-load.

• Google PageSpeedReal Chrome visitors to voodoo.io pass Core Web Vitals: LCP 1.8 s, INP 111 ms, CLS 0 at the 75th percentile (Chrome UX Report; no lab result was returned).Source