ZAGG growth playbook

Change the BigCommerce product template so the description is written as plain text (decoded, HTML stripped, trimmed to the first 500 characters), add aggregateRating and a few reviews from Bazaarvoice to the same block (or switch on Bazaarvoice's own structured-data output), and give each variant its own GTIN or none. Check 20 pages in Google's Rich Results Test, then watch Merchant Center and Search Console for star coverage.

One template edit fixes nearly 2,000 product pages at once. Stars in search results and clean descriptions in AI answers lift click-through on exactly the comparison searches ("best iPhone 18 screen protector") where Spigen and CASETiFY compete, and it is the first deliverable the new SEO & AEO lead is hired to own.

[ ] Description decoded and plain text in ProductGroup
[ ] aggregateRating (ratingValue, reviewCount) from Bazaarvoice
[ ] One rating block per page, not two
[ ] Distinct GTIN per variant, or none on add-on variants
[ ] Offer price and availability per variant (already present)
[ ] Rich Results Test passes on 40 sample pages
[ ] Merchant Center product ratings feed connected

• Bazaarvoice and template both output ratings

  Choose one source so pages do not carry two rating blocks.

• Products with very few reviews

  Only output ratings where there are at least a handful of reviews.

• Your websiteProduct markup, 39 product pages sampled at random from the sitemap on October 20, 2026: on all 39 the ProductGroup structured data carries a percent-encoded description (it starts "Glass%20Elite%20protects%20your%20screen..."), and none carries a rating (no aggregateRating), although every page loads the Bazaarvoice rating summary and reviews widgets.Source
• Your websiteGlass Elite for iPhone 18 Pro / 17 Pro: $39.99, or $49.99 with "extended protection (+$10)" ($250 for screen repair). Both variants carry the same GTIN (840390389893). The repair guarantee text on the page says "with the Glass XTR2 screen protector on it" and shows a broken apostrophe ("That’s"). The same XTR2 wording appears on 4 of the 39 sampled pages for other products (Glass Elite for Pixel 11, Fusion Eco for iPhone 14 Plus, GlassFusion 360 for Apple Watch, Glass Elite+ for Pixel 4a).Source
• HiringSenior Manager, SEO & AEO (onsite Midvale, UT, posted in October 2026): leads global organic search, content and Answer Engine Optimization across zagg.com, mophie.com and the regional domains (Americas, EMEA, APAC, ANZ); owns structured data and schema strategy; sets KPIs for citation frequency and share of voice in Google AI Overviews, ChatGPT and Perplexity; oversees hreflang and international SEO; builds quality-control checklists and publishing procedures; reports organic search's impact on revenue.Source
• Competitor researchRivals' own homepages: Spigen, "cases, screen protectors & accessories for iPhone, Samsung, Pixel, Tesla & more. Trusted by millions."; CASETiFY, "protective, customized, and sustainable phone cases for iPhone 18 Pro, iPhone 18 Pro Max, iPhone Duo"; Belkin, wireless chargers, power banks and docks. OtterBox competes for the same protection buyers.See the research Source

Search every product description and shared content block for older product names (XTR2, XTR3, XTR4) and encoding errors (â€), replace the repair guarantee with one shared, product-neutral block, and add a publishing check so copied pages are reviewed before launch.

Accurate copy on a guarantee is basic trust; the SEO & AEO role is asked to build exactly these quality-control checklists. AI assistants also quote product pages, so a wrong product name can travel.

• Some pages legitimately mention older models

  Fix only copy that names the wrong product for the page.

• Your websiteGlass Elite for iPhone 18 Pro / 17 Pro: $39.99, or $49.99 with "extended protection (+$10)" ($250 for screen repair). Both variants carry the same GTIN (840390389893). The repair guarantee text on the page says "with the Glass XTR2 screen protector on it" and shows a broken apostrophe ("That’s"). The same XTR2 wording appears on 4 of the 39 sampled pages for other products (Glass Elite for Pixel 11, Fusion Eco for iPhone 14 Plus, GlassFusion 360 for Apple Watch, Glass Elite+ for Pixel 4a).Source
• Your websiteGlass XTR6 Blue Light for iPhone 18 Pro Max / 17 Pro Max: $59.99, "tested up to 22x stronger than basic glass screen protection", Eyesafe blue light filtering; further down the page a block is titled "Glass XTR4 Screen Protection" with a "Learn About XTR4 Screen Protection" link.Source
• HiringSenior Manager, SEO & AEO (onsite Midvale, UT, posted in October 2026): leads global organic search, content and Answer Engine Optimization across zagg.com, mophie.com and the regional domains (Americas, EMEA, APAC, ANZ); owns structured data and schema strategy; sets KPIs for citation frequency and share of voice in Google AI Overviews, ChatGPT and Perplexity; oversees hreflang and international SEO; builds quality-control checklists and publishing procedures; reports organic search's impact on revenue.Source

Add reciprocal hreflang tags (en-us, en-gb, plus the EU site and an x-default) to the homepage, categories and products, mapped by SKU. Start with the top categories and products, then the full catalogue.

International SEO and hreflang are named in the new SEO & AEO role, and correct tags send each shopper to the store that can ship to them.

• Products not sold in every region

  Tag only pages with a true equivalent.

• Your websiteLanguage tags: the zagg.com homepage declares only itself (hreflang en-us) and uk.zagg.com declares only itself (en-gb); neither names the other, so search engines get no signal that they are regional versions of the same store. The footer also offers European Union and Rest of World regions.Source
• HiringSenior Manager, SEO & AEO (onsite Midvale, UT, posted in October 2026): leads global organic search, content and Answer Engine Optimization across zagg.com, mophie.com and the regional domains (Americas, EMEA, APAC, ANZ); owns structured data and schema strategy; sets KPIs for citation frequency and share of voice in Google AI Overviews, ChatGPT and Perplexity; oversees hreflang and international SEO; builds quality-control checklists and publishing procedures; reports organic search's impact on revenue.Source

Keep blocking AI training crawlers if that is the policy, but remove the crawl delay for search and preview readers (OAI-SearchBot, ChatGPT-User, PerplexityBot, Applebot, facebookexternalhit), and list the new device pages in the sitemap on launch day.

Being cited in AI answers is a KPI in the SEO & AEO role, and an answer engine can only cite what it has read. Training and search readers can be treated differently.

• More server load

  BigCommerce and Cloudflare caching absorb it; watch logs.

• Your websiterobots.txt gives Googlebot no limits but puts a 10-second crawl delay on a long list of other readers, including OAI-SearchBot, ChatGPT-User, PerplexityBot, Applebot, Google-Extended and facebookexternalhit (the reader behind Facebook and Instagram link previews), across a catalogue of nearly 2,000 product pages.Source
• HiringSenior Manager, SEO & AEO (onsite Midvale, UT, posted in October 2026): leads global organic search, content and Answer Engine Optimization across zagg.com, mophie.com and the regional domains (Americas, EMEA, APAC, ANZ); owns structured data and schema strategy; sets KPIs for citation frequency and share of voice in Google AI Overviews, ChatGPT and Perplexity; oversees hreflang and international SEO; builds quality-control checklists and publishing procedures; reports organic search's impact on revenue.Source
• Your websiteSitemap, October 20, 2026: 1,935 product URLs (580 with "iphone-17" in the address, 146 iPhone 16, 45 iPhone 18, 157 Galaxy S2x, 81 Pixel, 74 iPad), 665 category URLs and 58 blog posts, the newest dated September 15, 2026; the blog has buying guides such as "How to choose the right screen protector for your phone" and "Do privacy screen protectors work".Source

Swap in recent reviews of XTR6, Glass Elite and the new stand cases, filtered by Bazaarvoice for current products; add a share image showing the iPhone 18 range; rotate the review block automatically to the products being promoted.

Shoppers trust reviews of the exact product they are about to buy, and a share image makes every link shared in a text look like an advert.

• Few reviews yet for new products

  Use the same product line's reviews for the previous phone, labelled clearly.

• Your websiteHomepage: "Your new iPhone 18 is here! Protect it", "Premium protection. Lifetime replacements.", "More than 450 million devices protected", "The World's #1 Mobile Protection Brand" (footnoted to Circana unit and sales data 2011-2025), officially licensed NFL, MLB, NBA and NCAA designs, "We've eliminated over 4.5 million pounds of plastics". The five customer reviews shown are all for iPhone 15 and iPhone 16 products. There is no social share image.Source
• Your websiteProduct markup, 39 product pages sampled at random from the sitemap on October 20, 2026: on all 39 the ProductGroup structured data carries a percent-encoded description (it starts "Glass%20Elite%20protects%20your%20screen..."), and none carries a rating (no aggregateRating), although every page loads the Bazaarvoice rating summary and reviews widgets.Source

Show a short comparison under the selector: "Free: replacement protector for life. +$10: up to $250 toward your phone's screen repair for one year." Track attach rate by product, and give the add-on its own identifier.

A clearer choice raises attach rate on a high-margin add-on and cuts support questions about what each cover means.

• Guarantee terms change

  Link the line to the policy page.

• Your websiteGlass Elite for iPhone 18 Pro / 17 Pro: $39.99, or $49.99 with "extended protection (+$10)" ($250 for screen repair). Both variants carry the same GTIN (840390389893). The repair guarantee text on the page says "with the Glass XTR2 screen protector on it" and shows a broken apostrophe ("That’s"). The same XTR2 wording appears on 4 of the 39 sampled pages for other products (Glass Elite for Pixel 11, Fusion Eco for iPhone 14 Plus, GlassFusion 360 for Apple Watch, Glass Elite+ for Pixel 4a).Source
• Your websitePolicies: free standard shipping on all US orders, free 2-day shipping over $79, 30-day returns "no questions asked", free replacements for life on cases and screen protectors ("All you pay is shipping and handling"), price adjustment if an item goes on sale within 14 days, and "Receive 20% off when you buy 2 items" (excluding MLB and NFL cases).Source

In the claim flow and confirmation email, offer the upgrade (XTR6 over the older glass), a matching case or lens protector, and a device-change question ("Getting a new phone soon?") that enrols them in launch alerts. Measure revenue per claim.

A customer who just used the warranty is the most convinced the product works; the new Director of CRM & Lifecycle can make claims a revenue line.

• Feels like a hard sell

  Keep the replacement free and the offer optional.

• Your websitePolicies: free standard shipping on all US orders, free 2-day shipping over $79, 30-day returns "no questions asked", free replacements for life on cases and screen protectors ("All you pay is shipping and handling"), price adjustment if an item goes on sale within 14 days, and "Receive 20% off when you buy 2 items" (excluding MLB and NFL cases).Source
• Your websiteHomepage: "Your new iPhone 18 is here! Protect it", "Premium protection. Lifetime replacements.", "More than 450 million devices protected", "The World's #1 Mobile Protection Brand" (footnoted to Circana unit and sales data 2011-2025), officially licensed NFL, MLB, NBA and NCAA designs, "We've eliminated over 4.5 million pounds of plastics". The five customer reviews shown are all for iPhone 15 and iPhone 16 products. There is no social share image.Source
• HiringOther open ZAGG roles listed in October 2026: Director, CRM & Lifecycle (Midvale, posted about two weeks earlier); two GM - InvisibleShield On Demand roles (Massachusetts and New York, about a month old); a Market Sales Manager for Los Angeles; a Product Support & Operations Manager in Shannon, Ireland.Source

Build device segments from purchase and registration data, predict the next phone (iPhone 17 Pro to iPhone 18 Pro), and send a pre-launch "reserve your protector" and a launch-day kit offer. Include the two-item 20% offer.

Phone launches are ZAGG's biggest demand spikes, and the first accessory bought often comes from whoever reaches the buyer first.

• Wrong device guesses

  Let customers pick their new phone in one tap.

• Your websiteSitemap, October 20, 2026: 1,935 product URLs (580 with "iphone-17" in the address, 146 iPhone 16, 45 iPhone 18, 157 Galaxy S2x, 81 Pixel, 74 iPad), 665 category URLs and 58 blog posts, the newest dated September 15, 2026; the blog has buying guides such as "How to choose the right screen protector for your phone" and "Do privacy screen protectors work".Source
• Your websiteChannels and tools seen on the site: BigCommerce, Searchspring search, Attentive SMS, Bazaarvoice reviews, Intellimize testing, a custom-case designer, a CJ affiliate programme, ZAGG Business, Own a Franchise, Creators & Influencers, Open Box and Outlet. The ZAGG Zone iOS app has 23 ratings (4.3) and was last updated in March 2025. The YouTube channel has 25,600 subscribers, 173 videos and 23.4 million views.Source
• Your websitePolicies: free standard shipping on all US orders, free 2-day shipping over $79, 30-day returns "no questions asked", free replacements for life on cases and screen protectors ("All you pay is shipping and handling"), price adjustment if an item goes on sale within 14 days, and "Receive 20% off when you buy 2 items" (excluding MLB and NFL cases).Source
• HiringOther open ZAGG roles listed in October 2026: Director, CRM & Lifecycle (Midvale, posted about two weeks earlier); two GM - InvisibleShield On Demand roles (Massachusetts and New York, about a month old); a Market Sales Manager for Los Angeles; a Product Support & Operations Manager in Shannon, Ireland.Source

On each device page, add a kit builder that picks one screen protector, one lens protector and one case, shows the kit price with the two-item discount, and adds all three to the cart.

Kits lift order value and fit how people buy on new-phone day; the two-item offer already exists, so the margin plan is in place.

• Discount stacking

  Keep the existing offer rules.

• Your websitePolicies: free standard shipping on all US orders, free 2-day shipping over $79, 30-day returns "no questions asked", free replacements for life on cases and screen protectors ("All you pay is shipping and handling"), price adjustment if an item goes on sale within 14 days, and "Receive 20% off when you buy 2 items" (excluding MLB and NFL cases).Source
• Your websiteSitemap, October 20, 2026: 1,935 product URLs (580 with "iphone-17" in the address, 146 iPhone 16, 45 iPhone 18, 157 Galaxy S2x, 81 Pixel, 74 iPad), 665 category URLs and 58 blog posts, the newest dated September 15, 2026; the blog has buying guides such as "How to choose the right screen protector for your phone" and "Do privacy screen protectors work".Source
• Your websiteHomepage: "Your new iPhone 18 is here! Protect it", "Premium protection. Lifetime replacements.", "More than 450 million devices protected", "The World's #1 Mobile Protection Brand" (footnoted to Circana unit and sales data 2011-2025), officially licensed NFL, MLB, NBA and NCAA designs, "We've eliminated over 4.5 million pounds of plastics". The five customer reviews shown are all for iPhone 15 and iPhone 16 products. There is no social share image.Source

Publish a range page: each tier's strength claim and test basis, features, price per device and best use, with FAQ markup. Link it from every protector page and from the blog guide.

A clear, quotable table is what AI Overviews and ChatGPT cite, and it moves shoppers up to higher tiers.

• Claims need backing

  Show the test basis next to each number.

• Your websiteGlass XTR6 Blue Light for iPhone 18 Pro Max / 17 Pro Max: $59.99, "tested up to 22x stronger than basic glass screen protection", Eyesafe blue light filtering; further down the page a block is titled "Glass XTR4 Screen Protection" with a "Learn About XTR4 Screen Protection" link.Source
• Your websiteGlass Elite for iPhone 18 Pro / 17 Pro: $39.99, or $49.99 with "extended protection (+$10)" ($250 for screen repair). Both variants carry the same GTIN (840390389893). The repair guarantee text on the page says "with the Glass XTR2 screen protector on it" and shows a broken apostrophe ("That’s"). The same XTR2 wording appears on 4 of the 39 sampled pages for other products (Glass Elite for Pixel 11, Fusion Eco for iPhone 14 Plus, GlassFusion 360 for Apple Watch, Glass Elite+ for Pixel 4a).Source
• Your websiteSitemap, October 20, 2026: 1,935 product URLs (580 with "iphone-17" in the address, 146 iPhone 16, 45 iPhone 18, 157 Galaxy S2x, 81 Pixel, 74 iPad), 665 category URLs and 58 blog posts, the newest dated September 15, 2026; the blog has buying guides such as "How to choose the right screen protector for your phone" and "Do privacy screen protectors work".Source
• HiringSenior Manager, SEO & AEO (onsite Midvale, UT, posted in October 2026): leads global organic search, content and Answer Engine Optimization across zagg.com, mophie.com and the regional domains (Americas, EMEA, APAC, ANZ); owns structured data and schema strategy; sets KPIs for citation frequency and share of voice in Google AI Overviews, ChatGPT and Perplexity; oversees hreflang and international SEO; builds quality-control checklists and publishing procedures; reports organic search's impact on revenue.Source

Write 100 prompts across protectors, cases, chargers and power banks by device, run them weekly in three assistants, and record who is cited and which page. Feed the gaps into the content plan.

It turns a new KPI into a weekly number and shows which pages to fix first.

• Answers vary run to run

  Run each prompt several times and average.

• HiringSenior Manager, SEO & AEO (onsite Midvale, UT, posted in October 2026): leads global organic search, content and Answer Engine Optimization across zagg.com, mophie.com and the regional domains (Americas, EMEA, APAC, ANZ); owns structured data and schema strategy; sets KPIs for citation frequency and share of voice in Google AI Overviews, ChatGPT and Perplexity; oversees hreflang and international SEO; builds quality-control checklists and publishing procedures; reports organic search's impact on revenue.Source
• Competitor researchRivals' own homepages: Spigen, "cases, screen protectors & accessories for iPhone, Samsung, Pixel, Tesla & more. Trusted by millions."; CASETiFY, "protective, customized, and sustainable phone cases for iPhone 18 Pro, iPhone 18 Pro Max, iPhone Duo"; Belkin, wireless chargers, power banks and docks. OtterBox competes for the same protection buyers.See the research Source
• Your websiteSitemap, October 20, 2026: 1,935 product URLs (580 with "iphone-17" in the address, 146 iPhone 16, 45 iPhone 18, 157 Galaxy S2x, 81 Pixel, 74 iPad), 665 category URLs and 58 blog posts, the newest dated September 15, 2026; the blog has buying guides such as "How to choose the right screen protector for your phone" and "Do privacy screen protectors work".Source

Fix the number, add a simple calculator (customers turned away for lack of stock, average sale, attach rate) showing monthly revenue for a store, two retailer case studies, and a demo booking that routes to the regional GM.

Retail buyers sign on numbers; a consistent claim and a calculator give the new GMs a tool to sell with.

• Retail results vary

  Show ranges, not a single promise.

• Your websiteInvisibleShield On Demand page (for retailers): "Never turn a customer away"; it says the library holds "over a thousand device designs" and, a few lines later, "Over 2500 device designs are stored on the cloud"; "a standard application takes less than five minutes"; the only call to action is a contact form.Source
• HiringOther open ZAGG roles listed in October 2026: Director, CRM & Lifecycle (Midvale, posted about two weeks earlier); two GM - InvisibleShield On Demand roles (Massachusetts and New York, about a month old); a Market Sales Manager for Los Angeles; a Product Support & Operations Manager in Shannon, Ireland.Source

Build a calendar of team moments, run geo-targeted ads and SMS to team pages when a team advances, and add team-specific copy and FAQs to each page for search.

Fan demand is local and spiky; timing ads to a team's run is cheaper than always-on spend.

• League rules on promotion

  Follow the licence terms for each league.

• Your websiteHomepage: "Your new iPhone 18 is here! Protect it", "Premium protection. Lifetime replacements.", "More than 450 million devices protected", "The World's #1 Mobile Protection Brand" (footnoted to Circana unit and sales data 2011-2025), officially licensed NFL, MLB, NBA and NCAA designs, "We've eliminated over 4.5 million pounds of plastics". The five customer reviews shown are all for iPhone 15 and iPhone 16 products. There is no social share image.Source
• Your websitePolicies: free standard shipping on all US orders, free 2-day shipping over $79, 30-day returns "no questions asked", free replacements for life on cases and screen protectors ("All you pay is shipping and handling"), price adjustment if an item goes on sale within 14 days, and "Receive 20% off when you buy 2 items" (excluding MLB and NFL cases).Source
• Your websiteChannels and tools seen on the site: BigCommerce, Searchspring search, Attentive SMS, Bazaarvoice reviews, Intellimize testing, a custom-case designer, a CJ affiliate programme, ZAGG Business, Own a Franchise, Creators & Influencers, Open Box and Outlet. The ZAGG Zone iOS app has 23 ratings (4.3) and was last updated in March 2025. The YouTube channel has 25,600 subscribers, 173 videos and 23.4 million views.Source

Delay non-essential tags until after the first interaction, cut unused JavaScript, set long cache lifetimes for static files, and preload the hero image. Retest after each change.

A launch-day surge on a slower phone network is where the margin is thin; staying well inside the limit protects conversion on the busiest days.

• Marketing loses tracking

  Delay, do not remove, tags with an owner.

• Google PageSpeedHomepage on mobile: performance 40/100 (desktop 48); in the lab test the main content (the iPhone 18 hero) takes 15.3s to appear and the page downloads 4.6 MB over 221 requests, 4.1 MB of it from 26 third-party services, with 2.4 MB of JavaScript. Real visitors pass Core Web Vitals (field LCP 2.4s, INP 119ms, CLS 0.1). Top fixes: unused JavaScript (about 2.2s), render-blocking requests (about 1.6s), cache lifetimes (about 1.3s).Source
• Your websiteChannels and tools seen on the site: BigCommerce, Searchspring search, Attentive SMS, Bazaarvoice reviews, Intellimize testing, a custom-case designer, a CJ affiliate programme, ZAGG Business, Own a Franchise, Creators & Influencers, Open Box and Outlet. The ZAGG Zone iOS app has 23 ratings (4.3) and was last updated in March 2025. The YouTube channel has 25,600 subscribers, 173 videos and 23.4 million views.Source

Inventory every script host from the tag manager and theme, confirm each one's owner and contract, remove anything unowned, and add a Content Security Policy in report-only mode, then enforce it.

Fewer unknown scripts mean faster pages and less risk to shopper trust.

• Breaking a tool

  Report-only mode first.

• Google PageSpeedHomepage on mobile: performance 40/100 (desktop 48); in the lab test the main content (the iPhone 18 hero) takes 15.3s to appear and the page downloads 4.6 MB over 221 requests, 4.1 MB of it from 26 third-party services, with 2.4 MB of JavaScript. Real visitors pass Core Web Vitals (field LCP 2.4s, INP 119ms, CLS 0.1). Top fixes: unused JavaScript (about 2.2s), render-blocking requests (about 1.6s), cache lifetimes (about 1.3s).Source
• Your websiteChannels and tools seen on the site: BigCommerce, Searchspring search, Attentive SMS, Bazaarvoice reviews, Intellimize testing, a custom-case designer, a CJ affiliate programme, ZAGG Business, Own a Franchise, Creators & Influencers, Open Box and Outlet. The ZAGG Zone iOS app has 23 ratings (4.3) and was last updated in March 2025. The YouTube channel has 25,600 subscribers, 173 videos and 23.4 million views.Source

For each launch, have creators film PerfectFit installs and drop tests on the new phone, embed the videos on product pages, and cut short versions for social and ads.

Video on the product page answers "is it easy and does it work" at the moment of choice.

• Drop tests can fail on camera

  Test before filming.

• Your websiteChannels and tools seen on the site: BigCommerce, Searchspring search, Attentive SMS, Bazaarvoice reviews, Intellimize testing, a custom-case designer, a CJ affiliate programme, ZAGG Business, Own a Franchise, Creators & Influencers, Open Box and Outlet. The ZAGG Zone iOS app has 23 ratings (4.3) and was last updated in March 2025. The YouTube channel has 25,600 subscribers, 173 videos and 23.4 million views.Source
• Your websiteHomepage: "Your new iPhone 18 is here! Protect it", "Premium protection. Lifetime replacements.", "More than 450 million devices protected", "The World's #1 Mobile Protection Brand" (footnoted to Circana unit and sales data 2011-2025), officially licensed NFL, MLB, NBA and NCAA designs, "We've eliminated over 4.5 million pounds of plastics". The five customer reviews shown are all for iPhone 15 and iPhone 16 products. There is no social share image.Source

Test a yearly membership: protection for every household device, free replacement shipping, member pricing on new devices and early launch access. Price it against current repeat spend.

Recurring revenue smooths the launch spikes and locks in the next purchase before rivals reach the buyer.

• Claims cost more than fees

  Price from real claim rates.

• Your websitePolicies: free standard shipping on all US orders, free 2-day shipping over $79, 30-day returns "no questions asked", free replacements for life on cases and screen protectors ("All you pay is shipping and handling"), price adjustment if an item goes on sale within 14 days, and "Receive 20% off when you buy 2 items" (excluding MLB and NFL cases).Source
• Your websiteHomepage: "Your new iPhone 18 is here! Protect it", "Premium protection. Lifetime replacements.", "More than 450 million devices protected", "The World's #1 Mobile Protection Brand" (footnoted to Circana unit and sales data 2011-2025), officially licensed NFL, MLB, NBA and NCAA designs, "We've eliminated over 4.5 million pounds of plastics". The five customer reviews shown are all for iPhone 15 and iPhone 16 products. There is no social share image.Source
• Your websiteSitemap, October 20, 2026: 1,935 product URLs (580 with "iphone-17" in the address, 146 iPhone 16, 45 iPhone 18, 157 Galaxy S2x, 81 Pixel, 74 iPad), 665 category URLs and 58 blog posts, the newest dated September 15, 2026; the blog has buying guides such as "How to choose the right screen protector for your phone" and "Do privacy screen protectors work".Source

Publish a quarterly report for retail partners on which devices, tiers and case types sell in the first 90 days after launch, aggregated, and use it to sell On Demand and ZAGG Business.

Data makes ZAGG the category adviser, which is how leading accessory brands win shelf space.

• Gives away pricing power

  Share trends, not prices.

• Your websiteInvisibleShield On Demand page (for retailers): "Never turn a customer away"; it says the library holds "over a thousand device designs" and, a few lines later, "Over 2500 device designs are stored on the cloud"; "a standard application takes less than five minutes"; the only call to action is a contact form.Source
• Your websiteChannels and tools seen on the site: BigCommerce, Searchspring search, Attentive SMS, Bazaarvoice reviews, Intellimize testing, a custom-case designer, a CJ affiliate programme, ZAGG Business, Own a Franchise, Creators & Influencers, Open Box and Outlet. The ZAGG Zone iOS app has 23 ratings (4.3) and was last updated in March 2025. The YouTube channel has 25,600 subscribers, 173 videos and 23.4 million views.Source
• HiringOther open ZAGG roles listed in October 2026: Director, CRM & Lifecycle (Midvale, posted about two weeks earlier); two GM - InvisibleShield On Demand roles (Massachusetts and New York, about a month old); a Market Sales Manager for Los Angeles; a Product Support & Operations Manager in Shannon, Ireland.Source

Publish yearly aggregated numbers: protectors replaced, screens that survived, average life of each tier. Use them on product pages, in ads and in the comparison page.

Hard numbers beat adjectives, and AI answers prefer quotable figures.

• Numbers invite scrutiny

  Publish the method.

• Your websiteHomepage: "Your new iPhone 18 is here! Protect it", "Premium protection. Lifetime replacements.", "More than 450 million devices protected", "The World's #1 Mobile Protection Brand" (footnoted to Circana unit and sales data 2011-2025), officially licensed NFL, MLB, NBA and NCAA designs, "We've eliminated over 4.5 million pounds of plastics". The five customer reviews shown are all for iPhone 15 and iPhone 16 products. There is no social share image.Source
• Your websitePolicies: free standard shipping on all US orders, free 2-day shipping over $79, 30-day returns "no questions asked", free replacements for life on cases and screen protectors ("All you pay is shipping and handling"), price adjustment if an item goes on sale within 14 days, and "Receive 20% off when you buy 2 items" (excluding MLB and NFL cases).Source
• Your websiteGlass XTR6 Blue Light for iPhone 18 Pro Max / 17 Pro Max: $59.99, "tested up to 22x stronger than basic glass screen protection", Eyesafe blue light filtering; further down the page a block is titled "Glass XTR4 Screen Protection" with a "Learn About XTR4 Screen Protection" link.Source

Either rebuild it around three jobs (register a device, claim a replacement, get launch alerts) or remove it and point the App Store page to the mobile site.

A stale app shown to Apple users undercuts a brand built on new-iPhone launches.

• Losing a few loyal users

  Email them before any change.

• Your websiteChannels and tools seen on the site: BigCommerce, Searchspring search, Attentive SMS, Bazaarvoice reviews, Intellimize testing, a custom-case designer, a CJ affiliate programme, ZAGG Business, Own a Franchise, Creators & Influencers, Open Box and Outlet. The ZAGG Zone iOS app has 23 ratings (4.3) and was last updated in March 2025. The YouTube channel has 25,600 subscribers, 173 videos and 23.4 million views.Source

Decide which brands are current. Redirect retired brand pages to the closest current range with a note for past buyers (warranty and support), and update the careers and about pages.

Search engines and AI assistants describe a company from its own pages; mixed signals make the brand house look smaller than it is.

• Losing old brand traffic

  Redirect to the closest range.

• Your websiteBrands: the careers page names "ZAGG, InvisibleShield, Gear4, and mophie" as the house of brands, the site title names mophie, InvisibleShield and ZAGG, and the brand sitemap still lists Gear4, iFrogz, HALO and Braven pages.Source
• Your websiteSitemap, October 20, 2026: 1,935 product URLs (580 with "iphone-17" in the address, 146 iPhone 16, 45 iPhone 18, 157 Galaxy S2x, 81 Pixel, 74 iPad), 665 category URLs and 58 blog posts, the newest dated September 15, 2026; the blog has buying guides such as "How to choose the right screen protector for your phone" and "Do privacy screen protectors work".Source

Rewrite the top ten warranty and replacement questions as short answer pages with FAQ markup, each linking to the claim form, and link them from product pages.

Clear answers cut support contacts and become the source AI assistants quote.

• Policy wording must match terms

  Legal reviews each answer.

• Your websitePolicies: free standard shipping on all US orders, free 2-day shipping over $79, 30-day returns "no questions asked", free replacements for life on cases and screen protectors ("All you pay is shipping and handling"), price adjustment if an item goes on sale within 14 days, and "Receive 20% off when you buy 2 items" (excluding MLB and NFL cases).Source
• HiringSenior Manager, SEO & AEO (onsite Midvale, UT, posted in October 2026): leads global organic search, content and Answer Engine Optimization across zagg.com, mophie.com and the regional domains (Americas, EMEA, APAC, ANZ); owns structured data and schema strategy; sets KPIs for citation frequency and share of voice in Google AI Overviews, ChatGPT and Perplexity; oversees hreflang and international SEO; builds quality-control checklists and publishing procedures; reports organic search's impact on revenue.Source

Offer a prepaid take-back with every replacement and new-device order, recycle the returns, and report the totals. Reward returns with a small credit toward the next order.

It gives a reason to come back and makes the sustainability claim tangible.

• Green claims need proof

  Report verified totals only.

• Your websiteHomepage: "Your new iPhone 18 is here! Protect it", "Premium protection. Lifetime replacements.", "More than 450 million devices protected", "The World's #1 Mobile Protection Brand" (footnoted to Circana unit and sales data 2011-2025), officially licensed NFL, MLB, NBA and NCAA designs, "We've eliminated over 4.5 million pounds of plastics". The five customer reviews shown are all for iPhone 15 and iPhone 16 products. There is no social share image.Source
• Your websitePolicies: free standard shipping on all US orders, free 2-day shipping over $79, 30-day returns "no questions asked", free replacements for life on cases and screen protectors ("All you pay is shipping and handling"), price adjustment if an item goes on sale within 14 days, and "Receive 20% off when you buy 2 items" (excluding MLB and NFL cases).Source