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100senses.com website review

Visit site (opens in a new tab)Reviewed 21 October 202630 issues · 96 checks

This review found 30 issues worth fixing on 100senses.com, 4 of them high impact, across 96 checks. The most urgent: page weight: 10.9 MB in 427 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.4 sMay 2Oct 171.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.6 s
May 9, 20261.6 s
May 16, 20261.6 s
May 23, 20261.6 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.8 s
Jun 27, 20261.9 s
Jul 4, 20262.0 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.8 s
Aug 22, 20261.6 s
Aug 29, 20261.7 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
179 ms94 msMay 2Oct 17154 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026119 ms
May 9, 2026113 ms
May 16, 2026105 ms
May 23, 2026104 ms
May 30, 2026112 ms
Jun 6, 2026117 ms
Jun 13, 2026117 ms
Jun 20, 2026120 ms
Jun 27, 2026119 ms
Jul 4, 2026120 ms
Jul 11, 2026116 ms
Jul 18, 2026120 ms
Jul 25, 2026121 ms
Aug 1, 2026119 ms
Aug 8, 2026128 ms
Aug 15, 2026132 ms
Aug 22, 2026141 ms
Aug 29, 2026162 ms
Sep 5, 2026169 ms
Sep 12, 2026169 ms
Sep 19, 2026169 ms
Sep 26, 2026168 ms
Oct 3, 2026162 ms
Oct 10, 2026157 ms
Oct 17, 2026154 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 100senses.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 100senses.com at 0.8 s0.8 s
  2. 100senses.com at 1.5 s1.5 s
  3. 100senses.com at 2.3 s2.3 s
  4. 100senses.com at 3.1 s3.1 s
  5. 100senses.com at 3.9 s3.9 s
  6. 100senses.com at 4.6 s4.6 s
  7. 100senses.com at 5.4 s5.4 s
  8. 100senses.com at 6.2 s6.2 s

100senses.com does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix69
  • Main-thread work: 5.4 s

    A phone's processor spends 5.4 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69 (desktop: 91). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Shopify and rechargecdn.com and others), adding 1.1 MB and 585 ms of main-thread time.

  • Reduce unused CSS

    450 ms · 57 KiB

    About 57 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    500 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • 2,427 HTML elements

    The page has 2,427 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 135 ms

    135 ms

    Shopify costs a phone 135 ms of main-thread work and 443 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    150 ms · 230 KiB

    About 230 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 114 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    85 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (85 KiB).

  • Improve image delivery

    32 KiB

    2 images could be 32 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 6.8 s

    6.8 s

    Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 14.5 s

    14.5 s

    The page becomes fully interactive after 14.5 s. Good is under 3.8 s.

  • Tap response (INP) got 34% slower for real visitors

    +34%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 119 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.2 s

    4.2 s

    Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 591 ms

    591 ms

    Real visitors wait 591 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 165 ms

    165 ms

    Scripts block the page for only 165 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 10.9 MB in 427 requests

    10.9 MB

    Your homepage downloads 10.9 MB in 427 requests on a phone: media 7.5 MB (1), scripts 1.2 MB (196) and other files 1.1 MB (165). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    44 KiB

    1 image is downloaded at several times the size a phone draws it, for example MASTER_100SENSES_Logo_from_EPS.png at 389 px wide, shown at 47 px. Resized copies would save about 44 KiB.

  • 2 images in older formats

    2 images (266 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (51 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 3.1 g of CO₂ per visit

    3.08 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.08 g of CO₂e: 370.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

2 to fixGoogle 10098
  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 82 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9290
  • Meta description is long (164 characters)

    Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 130 internal links, 3 external

    The homepage links to 130 pages on 100senses.com and 3 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “100 SENSES”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “100 SENSES ® | Elevated Bath & Bodycare For Better Being.”.

  • Canonical URL set

    The canonical URL is https://100senses.com/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://100senses.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (774 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without a meta description

    /collections/best-sellers and /pages/faq have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 15 small tap targets

    15 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to fetch at 'https://a.klaviyo.com/client/sessions/?company_id=Hbqgc4' from origin 'https://100senses.com' has b…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 4 links through redirect chains

    4 links go through two or more redirects, for example https://100senses.com/account/login.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (100senses.com).

  • Valid certificate (63 days left)

    The certificate from Let's Encrypt · YE1 verifies for 100senses.com and is valid for another 63 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://100senses.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 39 links work

    All 39 links checked from your homepage (36 internal, 3 external) answered without errors.

Domain and trust

  • No CAA record

    100senses.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    100senses.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 12 years old

    12 years

    100senses.com was registered in Sep 2014 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2030

    100senses.com is registered until Sep 2030.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 343 words of copy

    The homepage carries about 343 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop All” and “SHOP NOW”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Shop All”, “FAQ / Contact” and “Shop”.

  • 10 short forms

    10 short forms (1 field at most) are right on the homepage, asking for an email.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be 100senses.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:mailgun.org include:_spf.google.com ~all”.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify

Upkeep, stack, hiring and company data from programmable.info

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